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Escenzo: Arabic perfume penetrating global

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Date:May12,2015
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UAE,DubaiApril22,2015:Arabicperfumehasa
prominentpositionforEuropeancounterpartsin
internationalmarkets,andincreasedgrowthofdemand
byEuropeans,especiallyinEasternEuropeforits

fragranceanditsstabilityasdeclaredbyEscenzo
perfumes.

ZiadOdeh,founderandGeneralManagerofEscenzo,theonlinestoreforthemost
luxuryperfumes,explainedthatArabianperfumehasitsloversfromaroundthe
world,notingthatArabfragrancecomponentsofmusk,amberandsandalwoodare
aromaticandmoreexpensivethanEuropeanperfumes.Onotherhand,studies
indicatedthatspendingonperfumeinGulfmarketexceeding$3billionannually.
AccordingtoOdeh,Arabswerefirstinventorsofperfumethroughextractingwater
flowers,thenenteredEuropeinitsArabicblend.Rosesweretheoldesttypesof
perfumesintheworld,mentioningtheprominentflowersthatformulateperfumes
arejasmine,violet,lavender,liliesandotherflowerscharacterizedbypungent
aromaticscent.
PerfumeindustryisaSuccessstoryinGCC,asaresultofrapidgrowthinmarket
size,whichexceededestimatesof$30billionaswellasdemandgrowthrose
between30to40percent.

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ThemostprobablereasonsenergizingtheboomofArabicperfumeindustryinGulf
regionbeingnearesttoconsumertastesandhabits,addingthattheuseoffragrance
isanoldhabitamongArabsandMuslims.Odehsaid.
Odehindicated,Arabperfumesareattractingglobaltastes,includingEuropean,also
expandinginallmarketsfortheirhighqualityenablingthemachievinginternational
level,attributabletoitsdeploymentinglobalhighendstoresanddistinctivepacking,
whichappealtodiverseconsumers.
OdehrevealedthatmanyfamousFrenchandEuropeanperfumesusingoud,
amber,sandalwood,muskandrosesintheirproducts,whicharekeypillarsinGulf
perfumeindustrybelievingitanindicationofglobalmarketsresponsetoGulf
perfumemarketandproofofitssuperiorityoverrivalEuropeanmarketowingto
thosecomponents.
HedrewattentiontotheroleofU.A.EsupportofArabicperfumeryindustrybeingthe
regionalhubforperfumesreexporttovariouspartsoftheworld,inadditiontoSaudi
ArabiaspositionasoneoflargestArabicperfumesmarketworldwide.
OdehForecastingthegrowthofGulfcompaniesmanufacturingArabicperfumesand
increasingdemandbyvariousArabicandinternationalmarketsinlightoffallingoil
pricesandthestabilityofcurrenciesby20to30percent.

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