International Standard Job Title

MUSKETEER
Organisation

DEPARTMENT:

On Premise

MANAGER:

On Premise Regional Manager

DIRECT REPORTS:

Number of Direct Reports: 0

Functions: N/A

Key Contacts

INTERNAL:

National: On Premise National Team

International: N/A

EXTERNAL:

On Premise Customers, Opinion Leaders, Distributors Sales Force.

PURPOSE OF THE JOB

The Musketeers represent Red Bull in their area, gaining the customers confidence, securing the
availability and visibility of Red Bull at POS and being responsible of the continuous volume
growth. The Musketeers will constantly detect business opportunities and trends in their area,
build up a strong network of decision makers, possessing strong negotiation skills, and fostering
a solution-oriented mindset.

MAJOR ACTIVITIES TO ENSURE ACHIEVEMENT OF KEY RESULTS AND DELIVERABLES

1.

2.

3.

Living the Red Bull On Premise culture

Assume and live the Red Bull OP Culture. Creation of kindred spirits

Seen as a credible and knowledgeable person to know in the On Premise.
Demonstrates that they are seen as a Do it now person by influential contacts,
brilliant knowledge and leverage of all brand properties.

Live and breathe the nightlife environment.

Engage key consumers through innovative activation that differentiates Red Bull
from other drinks.

Take responsibility for personal development and development as a Musketeer.
Communication

On premise Know-how and Red Bull culture transfer to our customers.

Permanent teamwork with other Musketeers and communication with his Regional
Manager.

Develop relative industry relationships (Dj`s, Promoters, Endemic Magazines, etc.)
that results in business building initiatives.
Event Activation

Ensure availability and premium High 5 execution around 3rd party and Red Bull
events. Negotiate and execute, pro-actively searching for opportunities to
implement creative elements that drive Red Bulls brand image and to offset money.

Attendance on key 3rd party and Red Bull events.

Organize incentives for customers under previous authorization of his superior.
Searching the profitability of all invitations.

4.

Territory Management

Grow & protect On Premise accounts in the related region. Permanent analysis of
the territory and account specific business to find opportunities and to drive
distribution.

Correct positioning of the Red Bull brand and the Red Bull product

portfolio in the territory.

Identification, care and continuously development of local and regional On
Premise accounts by a proper Route Planning.

Set volume goals with each account that includes execution against Red Bull KPIs.
Review business volume and all business building initiatives permanently.

Drive cooperation with the local Distributors Sales Force in order to reach an
adequate numeric distribution.

Routinely perform Staff Education/Energizers to ensure brand understanding,
perfect serve, and encourage optimum pricing.
Administration

Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM,
Warehouse, POS ).

Negotiate and implement commercial partnership agreements. Offset funds from
financial contribution to added value.

Fulfilment of report dead lines.

Management of the local on-premise Budget. Bottom up planning and tracking of
all marketing tools.
Market research

Observation and reports of competitor activities.

Active search of new opportunities for the Business in the region.

Identification of EPC outlets.
On Premise Marketing

Putting the On Premise marketing strategy into practice.

Maintain and utilize tools appropriately (Point of sale materials) to drive vertical
growth. Ensure that all marketing tools are staged in the right accounts according
to international on -premise guidelines.

Engage and differentiate the brand through innovative support following the On
Premise vision of bringing added value to our customers.
Key Priorities
Securing the fulfilling of all International and national On Premise guidelines and the
execution standards to reach a vertical growth in their customers. Continuously tracking of
results accordingly.

5.

6.

7.

8.

High 5 Execution
1. Perfect Serve: Ensure a cold Red Bull can is given to consumer when ordered as
part of a mixer or as a stand-alone beverage.
2. Perfect Visibility: Stages perfect visibility in order to optimize sales.
3. Consumption Activation: Sells in appropriate consumption activation tools and
communication pieces.

4. Right Price: Encourage the optimum price for Red Bull and Red Bull products in
all managed accounts as per international guidelines.
5. Menu placements: Ensures Red Bull products are listed as per international
guidelines on each menu as a stand-alone beverage and as part of a long drink.

EDUCATION AND QUALIFICATIONS

1.

Middle / Sales studies.

EXPERIENCE
1.

Preferred: 2+ years experience in a sales position with a strong track record of success.

2.

Outstanding local market knowledge, contacts and experience in the scene.

PROFILE, KNOWLEDGE AND SKILLS

1.

Good communication skills, ability to manage and cultivate good relationships.

2.

Negotiation and Objection Handling skills. Has a basic understanding of commercial

maths.

3.

Business and scene savvy, committed, passionate and able to live late night lifestyle.

4.

Must be proficient in EDV (Word, Excel, Power Point, etc.).

5.

Basic knowledge in written and spoken English.

6.

Solution oriented and Do-it-now attitude.

7.

Strong Personality, Presence, Strong Work Ethic, Style, Persistent, Reliable, Self Aware,
Sociable, Flexible Availability, Self-motivated, ambitious.

8.

Able to manage time and workload to optimise effectiveness and efficiency.

1.

Past experience:

Candidates who currently work in the On Premise industry (Bacardi, Heineken,
etc ) should not be hired. Exception should not be more than 1 out of 10 hired
Musketeers and should not have more than 1 year experience in the On Premise.
The concern is burnout and old habits that are hard to break.
Hiring for the future:

1 out of every 4 Musketeers should have the characteristics of a future Manager.
Examples include education, past manager experience, skills, etc. There is not
entitlement to promotion and this should not be discussed with others. Hiring
salary may be higher for these candidates in order to entice.
Clear Expectations:

Candidates should be notified during the interview process the career span of a
Musketeer should be limited to 4 years. No automatic right to promotion.
Candidates should seek outside Musketeer role alternatives internal and external.

2.

3.

4.

Process:

Utilize benchmarking to when interviewing candidates (recommend a minimum
of 5 candidates).

First Interview: HR, ROPM and 1 Musketeer involved in the interview process .

Second Interview: NOPM and ROPM.

Integrate Role Plays in the interview process.

Structure pre hire work as part of interview process to help ensure clear
understanding of the role and observation/evaluation of candidates
comfort/interaction/social skills in the on premise environment.

Please foward all CV's, References and Recommendations to info@mv.redbull.com

Shortlisted candidates will be contacted via phone/email