Life-Changing

EVENTSPONSORSHIP
PROPOSAL
Event Title:
Unleash The Warrior
Within
Event Date: 20th December, 2015
(Sunday)
Event
Venue: Royal Castle 468-D 6th Rd.
Satellite Town, Rawalpindi.
For Your Kind Consideration, from:
Event Hosted By:
Mr.Junaid Iqbal.

LEADING-PAKISTAN

Founder/CEO @ Leading-Pakistan
ACCA, Entrepreneur/Trainer
Contact# 0331-7786656
And,
Ch.Hasan Saifullah,
Head of Sponsorships & Ambassador Program @
Leading-Pakistan
Certified Trainer/Public Speaker
MBA-Marketing, Bahria Uni Isb.
LeadingPakistan.Org@Hotmail.com
Our Webpage: www.LeadingPakistan.Org
HRleadingPakistan@Gmail.com

(Brief Overview)
Leading-Pakistan is a
Management & Training
Consultancy Firm;
specializes in providing
an Entrepreneurship
Platform to youth &
Outsourcing Human
Capital to Small &
Medium Businesses.
Email 2:

Date:
03-12-2015
Organization Name:
Leading-Pakistan
Purpose of Letter:
We are offering you a Targeted Marketing Opportunity at our
upcoming EVENT in exchange of Sponsorship Value.

Respected Sir,
It is to inform you about our upcoming EVENT which is scheduled to take
place on 20th December, 2015. The event UTWW (Unleash The Warrior
Within), is a highly interactive Full-Day Program. Our audience for this
particular event matches your exact target-market and customer/client base
i.e. Young individuals and Professionals aged between 15-30 years old.
UTWW is the first and the biggest life-transforming full-day Training event to
take place in the city of Rawalpindi. We are expecting 250+ attendees
coming from the major Universities/institutes of Twin-cities.
We shall create enormous value for our attendees by giving them a lifechanging experience, knowledge and tools during the event. Our
speaker/Trainer for the EVENT, Mr. Shah Danish, is a Karachi based
Certified/Licensed Master of NLP (Neuro-Linguistic-Programming) as well as,
a Certified Hypnotist by National Guild Of Hypnotists (USA).
With this One-day Training event, we aim to transform the future lives of our
local youth towards adopting productive habits, excellence in daily life and
their careers.
For this event, we wish to share the success with our fellow strategic
partners. We are offering immense Promotional and Marketing value to our
dedicated Sponsors. Your Sponsorship contribution shall be rewarded with
excellent promotional services for your Brand/Company. Therefore, we seek
your Partnership with Leading-Pakistans event (UTWW). Help us make
this event a big success, and we shall help you make this events
Success go with your Name.
Thank you.

Mr.Junaid Iqbal

Ch.Hasan Saifullah

Founder/CEO
Sponsorships/Ambassadors Program

Head of

UNLEASH THE WARRIOR WITHIN

[SPONSORSHIP PROPOSAL]
About us:
Leading-Pakistan is a for-profit, Business consultancy, Training and SelfImprovement Events Organization. Our primary areas of business operations
include the Youth-Sector, Small and Medium businesses, and development of
human capital.
Our Team:
We are a bunch of hardworking hustlers with great devotion and love of what
we do. To us, this isnt just an event, but a cause that we believe so firmly in.
Each and every member of our team is equally motivated to over-deliver
value at this event and inspire hundreds of lives to help them achieve their
personal best.
Our Cause/Passion:
Leading-Pakistan is committed to play its role in developing a Productive
Pakistani Human Capital and also establishing an Entrepreneurial eco-system
amongst the Pakistani youth, as well as the SME sector. We are willing to
work/partner with companies/Brands that share the ideals of creating a
productive young Leadership in Pakistan (Business, Social and Intellectual
Leadership).
Charity as a way to Give-Back:
Leading-Pakistan firmly believes in sharing the benefits of our successes with
our fellow Pakistanis. A fixed share from all of our Events proceeds goes to
selective Charities/Foundations. Please note that 20% proceeds from the
Profit-Margin of UTWW shall be donated to SOS Childrens Village and RISE
Welfare Foundation.

Why do we need Sponsorship?

Why not? Leading-Pakistan is in a Business of Value-Generation. We create
abundance of value for our targeted audience via our Workshops, Trainings
and Seminars. Hundreds of young buyers visit our events. This provides a
great opportunity for relevant Brands/Companies/Products to show-case their
offerings to hundreds of information seeking young individuals, and possibly
generate business/close sales by getting *extended exposure. In exchange,
we seek your support, Monetary or Otherwise, for our cause, so that we are
able to execute under your auspices the Event-Objectives.
UTWW Event-Objectives:
1) Help our Pakistani youth to break the shackles of their self-imposed
limitations.
2) To create the realization amongst youth to live their lives with clear
purpose, goals and targets.
3) Inspiring and motivating the attendees to transform their lives by
replacing limiting/negative habits with empowering/positive attitude
and habits.
4) Instill productivity amongst the participants by encouraging, coaching
and facilitating them to discover their inner warrior i.e. the best version
of their selves.
5) Carry out a Panel-discussion about taking charge of your future life,
and improving your life.
Our Value-Proposition: What are we good at?
-Leading-Pakistan has its Student-Ambassadors in 30 Universities/Institutes.
-7 of the top performing Youth-sector organizations are on-board as our
Strategic Partners.
-Highly experienced Professional team of Event planners, organizers and
Coordinators.
-Your Brand/Company shall be given its due Respect, Protocol and Publicity
throughout the day.
-We shall make sure our sponsors get maximum promotional
announcements, on-stage and later via video messages on Social Media
(Facebook, Twitter).
Why should you Sponsor us?

[SPONSOR BENEFITS]
(A) Core Benefits:
1] Your Promotional Message will be conveyed accurately:
-Your Brand will get Exposure to Estimated 250+ young active participants.
2] Thousands of Eye-balls will watch you Online:
Social Media advertising and promotions is expected to outreach 15,000
people on Facebook.
3] The Power of Direct-Contact with your Target Market:
The Event Attendees are your direct target market, and the event
sponsorship shall give you a great opportunity to interact with them.
4] Positive Brand Recognition:
Supporting Good Causes creates Good will. And your sponsorship shall not
only generate Good will, but immense Value, Contacts, Potential Customers,
Publicity and word of mouth.
5] *Extended Exposure:
We have planned a 1-month Post-Event promotion campaign on Social media
and Mobile phone Networks. Our Sponsors Message shall be conveyed via
Social-Media Images, Video Clips, Event Highlight footage and SMS reminders
to our registered attendees.

(B) Added Benefits:

-Off-Stage and In-Hall Standees.
-Company Logo on Stage Backdrop.
-A Full day merchandise-Stall to showcase products, Services.
-Registration & Consultancy Desk for Sampling, Sales, Information and
interaction with customers.
-Free Sampling of Brochures.
-Hosts of the Workshop Shall provide positive Company Reviews on Stage.

-Company Logo on Event Website & Social Media Pages till 20th January.
-5 Free Entry Passes.
-Professional Photography & Video coverage interview for Social Media
audience.

SPONSORSHIP LEVELS:
We are offering multiple Partnership-Options to our interested & dedicated
Sponsors based on the following Sponsorship-Levels:
1) Platinum.
2) Gold.
3) Silver.
4) Basic: In-Kind Donations (Non-Monetary)

Sponsorship-Level Details

Basic

Silver

Gold

Platinum

Front-Row VIP Seating

(with Entry passes)

Online marketing with our Promotional ads.

(Website + Social Media)
Including 1-Month Post Event Online Content
Explosion
On-site branding
(Your promotional desk/Stall + Standees at the
venue)

Professional Photography & Video Coverage

(Post-Event sharing on Social Media)

Branding on Marketing Content

(Tickets+ Flyers+ Posters+ Logo on Stage
Backdrop)
Handing over of the approx. 250+ Registered
Audience List
(Your Prospect clients; Phone Numbers, Email

Local Newspaper Coverage, Magazine Story &

Online Blogs.
(Plus Possible Event Coverage by Kay2
Channel,
ATV and Announcements
BusinessPLUS) by
On-stage
Promotional

Rs.100,
000

Rs.150,00
0

Event Hosts
Step & Repeat Red Carpet VIP Interviews
(To be Published on Social Media)
Membership for 1 Year (Rs.5000)
(VIP guest List, Free Passes, Discounts)
Senior Managements inclusion in VIP Panel
Discussion
(To be aired on National TV)
Complimentary HRD program
(Exclusively for Your Company/Org)

Total Sponsor-Investment (PKR)

In-Kind Rs.50,00
Donati
0-

Detailed COST-ANALYSIS of the Event:

(Projected Expenses/Budgeted Allocation)
Major Expense Items

Competitive Charges (PKR)

Venue Rental Charges

Rs.100,000/-

Trainer's Fee

Rs.100,000/-

Trainer's Travel & Stay

Rs.50,000/-

Catering Cost

Rs.1500/- per person including

Refreshment (Breakfast + Lunch +
Tea) 1500x250 = Rs.375,000/(excluding tax)

Professional Media Services (print &

Rs.50,000/-

electronic media + web streaming)

Graphic designing & Printing

Rs.25,000/-

Professional Photo & Videography

Rs.35,000/-

Event Moderators/Radio Hosts(RJ) Fee

Rs.10,000/-

Professional Photo & Videography

Rs.35,000/-

Total Event Expenses

Rs.745,000/-

*Platinum-Gold, Sponsorship-Level:
Becoming our Platinum-Gold Strategic partner, you shall not only acquire all the
service/Benefits of regular Platinum Sponsorship level, but you get to become an
Exclusive Producer/Promoter of the whole Event alongside Leading-Pakistan.
The Name of your Brand shall become the HEADLINE sponsor. The title of the
Event shall be shifted to: XYZ Company Presents UTWW, Hosted by LeadingPakistan!

*Platinum-Gold Sponsor-level can be acquired for contributing at

least Rs.250000/Target Audience Demographics & Stats:

250+ expected attendees from major Universities/Colleges/Institutes of

Rawalpindi and Islamabad.

The age group of attendees is 15-30 years old.
Facebook Event Banner has reached 12 thousand people uptill 3rd

December, 2015; 115 Confirmed going; 155 pledged to attend.

Male/Female students and young Professionals are being invited by a

team of 30 Brand-Ambassadors in 30 Universities/Campuses.

The target-market is educated class of young under-graduates,

Graduates, Post-Graduates and young working professionals.

330+ People are viewing the Facebook Event page every Week.

Collaborating Strategic-Partners of the Event:

Final Word:
We are highly interested in collaborating with your company/Brand by taking
you

on-board as our dedicated Sponsor for the event. We look

forward to a result-oriented partnership with you. Kindly, finalize the

Sponsorship-agreement with Leading-Pakistan prior to 7th December, 2015,
so that we shall have two-full weeks of active Promotion & other
arrangements.
Looking forward to a detailed meeting to present the opportunity and explore