BusinessModelCanvaswithExplanations

BusinessModelCanvaswithExplanations

TheexplanationsaretakenfromtheBusinessModelCanvasdownloded
fromhttp://www.businessmodelgeneration.com.

KeyPartners
(KP)
WhoareourKey
Partners?
Whoareourkey
suppliers?
WhichKey
Resourcesarewe
acquiringfrom
partners?
WhichKey
Activitiesdo
partnersperform?
MOTIVATIONS
FOR
PARTNERSHIPS:

KeyActivities(KA) ValuePropositions
(VP)

CustomerRelationships(CR)

WhatKeyActivitiesdo
Whattypeofrelationshipdoeseach
ourValuePropositions Whatvaluedowedeliverto ofourCustomerSegmentsexpect
require?
thecustomer?
ustoestablishandmaintainwith
them?Whichoneshavewe
OurDistribution
Whichoneofour
established?Howarethey
Channels?
customersproblemsare
integratedwiththerestofour
wehelpingtosolve?
businessmodel?Howcostlyare
Customer
they?
Relationships?
Whatbundlesofproducts
andservicesarewe
EXAMPLES
Revenuestreams?
offeringtoeachCustomer
Segment?
Personalassistance
CATEGORIES
DedicatedPersonal
Whichcustomerneedsare
Assistance
Production
wesatisfying?
SelfService
ProblemSolving
AutomatedServices
Platform/Network CHARACTERISTICS
Communities
Cocreation
Newness

Optimization KeyResources
andeconomy (KR)
Reductionof

Performance
Customization
GettingtheJob
Done

Channels(CH)
ThroughwhichChannelsdoour

Customer
Segments(CS)
Forwhomarewe
creatingvalue?
Whoareourmost
important
customers?
MassMarket
Niche
Market
Segmented
Diversified
Multisided
Platform

riskand
uncertainty
Acquisitionof
particular
resources
andactivities

WhatKeyResources
doourValue
Propositionsrequire?
OurDistribution
Channels?
Customer
Relationships?
RevenueStreams?
TYPESOF
RESOURCES
Physical
Intellectual
(brandpatents,
copyrights,data)
Human
Financial

Design
Brand/Status
Price
CostReduction
RiskReduction
Accessibility
Convenience/Usability

CustomerSegmentswanttobe
reached?
Howarewereachingthemnow?
HowareourChannelsintegrated?
Whichonesworkbest?
Whichonesaremostcostefficient?
Howareweintegratingthemwith
customerroutines?
CHANNELPHASES:
1. Awareness
Howdoweraiseawareness
aboutourcompanysproducts
andservices?
2. Evaluation
Howdowehelpcustomers
evaluateourorganizations
ValueProposition?
3. Purchase
Howdoweallowcustomersto
purchasespecificproducts
andservices?

4. Delivery
HowdowedeliveraValue
Propositiontocustomers?
5. Aftersales
Howdoweprovidepost
purchasecustomersupport?

CostStructure(C$)

RevenueStreams(R$)

Whatarethemostimportantcostsinherentinourbusiness Forwhatvalueareourcustomersreallywillingtopay?
model?
Forwhatdotheycurrentlypay?
WhichKeyResourcesaremostexpensive?
Howaretheycurrentlypaying?
WhichKeyActivitiesaremostexpensive?
Howwouldtheyprefertopay?
ISYOURBUSINESSMORE:
HowmuchdoeseachRevenueStreamcontributetooverallrevenues?
CostDriven(leanestcoststructure,lowpricevalue
TYPES:
FIXEDPRICING DYNAMIC
proposition,maximumautomation,extensiveoutsourcing)
PRICING
Assetsale
ListPrice
ValueDriven(focusedonvaluecreation,premiumvalue
Usagefee
Product
Negotiation(
proposition)
SubscriptionFees
feature
bargaining)
Lending/Renting/Leasing
dependent
Yield
SAMPLECHARACTERISTICS:
Licensing
Customer
Management
Brokeragefees
segment
Realtime
FixedCosts(salaries,rents,utilities)
Advertising
dependent
Market
Variablecosts
Volume
Economiesofscale
dependent
Economiesofscope

ThemodelstructureisbasedonthosedevelopedbyAlexander
Osterwalder&YvesPigneur,describedintheirbookBusinessModel
Generation.ThecanvasislicensedundertheCreativeCommons
AttributionShareAlike3.0UnportedLicense.

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