Design Mobile Apps In 3 Steps

A handy checklist guide for those who like to build mobile

products

Step 1: Ideation

Everything begins with an

idea
- Earl Nightingale

Pick one eld:

Health
Rela(onships
Money

Tip 1: These elds are considered to retain almost all money on the market
Tip 2: Its be:er to work in something you have knowledge about it or a talent

Answer the Knowledge Ques(on

Which elements must we study before genera(ng business model ideas?

Use Visual Thinking Tools

Templates
Lean Canvas Paper
Post-it Notes

Use Surveys
Surveymonkey.com

Check your Compe(tors

Step 2: Business Requirements

You must study endgame before anything

else

- Peter Thiel

Answer the Secret Ques3ons

What secrets is nature not telling you?

What secrets are people not telling you?

Tip 1: Every great business is built around a secret thats hidden from the outside. A great company
is a conspiracy to change the world

Answer the Problem Ques3on

Describe which PROBLEM your product solves FAST

Tip 1: Your product is an OSTACLE between your customer and WHAT THEY WANT
Tip 2: Most people believe that innovaDon Is taking something and making it beHer and beHer
from THEIR perspecDve BUT it is something new, beHer, dierent AND solves a problem, delivers an
outcome that wasnt available.

Answer the Value Ques1on

Describe where the VALUE for the OTHERS is

Tip: Value is dened as

a) Strong emo6onal desire
b) Searching for solu6on to a spesic problem
c) Few choices

Answer the Niche Ques1on (3 YES needed to con1nue)

Is my prospec1ve Customer experiencing pain + urgency or irra1onal passion?

Is my prospec1ve Customer pro-ac1vely looking for a solu1on to their problem or

desire?

Does my prospec1ve Customer have few or no perceived op1ons to solve their

problem or deliver their results?

Tip 1: Niche arent chosen and they are not what you want them to be. Niches are discovered
and developed.

Tip 2: You niche is what your customers are going through

Tip 3: Niches are NEEDS and you have to know EXACTLY what customer needs. : Customers needs
are dierent from what we think they are

Validate Your Niche

Validate your niche before you spend money by talking to prospects (Minimum 1
single person every single day, live, and ask them about their problems or how
they solve their problems and go to places where you believe they go because
they need help and ask them about their problems)

Validate your Idea

Engineering Ques+on: Can you create breakthrough technology instead of
incremental improvement?

Timing Ques+on: Is now the right to start your par<cular business?

Monopoly Ques+on: Are you star<ng with a big share or small share of
market?

People Ques+on: Do you have the right team?

Distribu(on Ques(on: Do you have a way not just create but deliver your
product?

Tip 1: If you have inveted something new but havent inveted an eec;ve way to sell it you have a
bad business - no ma>er how good is the product.
Tip 2: If you can get one distribu;on channel to work you have a great business. If you try for several
but you dont have one, you are nished.

Durability Ques(on: Will your market posi;on be defensible 10 and 20 years

into the future?

Secret Ques(on: Have you inden;ed a unique opportunity that others dont
see

Complete the Lean Canvas

Create a Concept Map

Step 3: Design

Good design is good business

- Thomas J. Watson

Step 1

Step 2

Step 3

Step 4

Understand

Create

Create

Create

User Insights

User Journey

by conduc6ng

by using

Surveys

Persona

and

and

Contextual Analysis

Custom Experience
Map / Task Models

Informa7onal
Architecture
by using

Sitemap

Wireframes
by checking

Metrics
and doing

Usability Tests

Answer the Persona Ques6ons

What are the demographic traits that 80% of your prospec6ve customers
have in common( where they live, their gender, etc)?

What are the psychographic traits that your prospec6ve customers have in
common (what do they fear, what do they desire)?

What is the experience and conversa6on thats happening inside the mind of
your prospec6vecustomer about the challenge?

Use Usability Test Tools

Session Recording

Tracking

Camtasia

Prosper 202

Ac3ve Present

Google Analy3cs

Jing

Clickheat

Use Metrics Tools

Google Analy3cs

Google Website Op3mizer

Economical Metrics

A/B

Behavioral Metrics

Mul3variate Tes3ng

Weekly Metrics

Just DO it
-Nike