A

PROJECT REPORT
ON
COMPARATIVE STUDY OF BAJAJ AND HONDA
Submitted To:
DEOGIRI INSTITUTE OF ENGINEERING AND MANAGEMENT STUDIES
Master of Business Administration (MBA)
Submitted To:

Submitted By:
.

ACKNOWLEDGEMENT
The research on Comparative Study between Bajaj and Honda has been given to me as
part of the curriculum in Master of Business Administration. We have tried our best to
present this information as clearly as possible using basic terms that we hope will be
comprehended by the widest spectrum of researchers, analysts and students for further
studies. We have completed this study under the able guidance and supervision of lecturer
Miss. Sunanda. We will be failed in my duty if we do not acknowledge the esteemed
scholarly guidance, assistance and knowledge. We have received from them towards
fruitful and timely completion of this work. Mere acknowledgement may not redeem the
debt we owe to my parents for their direct/indirect support during the entire course of this
project.
Table of contents
CHAPTER NO.

CHAPTER NAME

CHAPTER 1

INTRODUETION
OBJECTIVES OF STUDY
STUDYSCOPE OF STUDY

CHAPTER 2

LIMITATION OF STUDY
RESEARCH METHODOLOGY

CHAPTER 3

COMPANY PROFIL / THEORETICAL BACKROUND

CHAPTER 4

DATA ANALYSIS &INTERPRETAIONS

CHAPTER 5

FINDINGS AND CONCLUSIONS

BIBLIOGRAPHY
ANNEXURE
QUESTIONNAIRE

Chapter 1
Introduction

This project is an attempt to give draw out a comparison between Bajaj Auto Ltd &
Honda. It aims to know perception of consumers regarding bikes, &factors influencing
their choice.
It throws light on the following:1. In 1st Chapter you will find the objectives of study
studyscope of study limitation of study.
2. In 2nd Chapter you will find Research methodology of
the project report.
3. In 3rd chapter you will find an overview of

the

company profile, history, marketing strategies of Bajaj

& Honda.
4. In 4th Chapter you will find analysis and interpretations
on the project.
5. In 5th Chapter you will find findings and conclusions
Bibliography annexure.
.

Objectives
1. To know the market share of Bajaj & Honda.
2. To know the perception of customers regarding bikes.
3. To determine the customers satisfaction regarding bikes.

CHAPTER2
RESEARCH METHODOLOGY
It is well known fact that the most important step in marketing research process is to
define the problem. Choose for investigation because a problem well defined is half
solved. That was

the

reason

that

at most

care was

taken while

defining

various parameters of the problem. After giving through brain storming session,
objectives were selected and the set on the base of these objectives. A questionnaire was
designed major emphasis of which was gathering new ideas or insight so as to determine
and bind out solution to the problems

DATA SOURCE
Research included gathering both Primary and Secondary data. Primary data is the first
hand data, which are selected a fresh and thus happen to be original in character.
Primary Data was crucial to know various customers and past consumer views
about bikes and to calculate the market share of this brand in regards to other brands.
Secondary data are those which has been collected by some one else and which already
have been passed through statistical process. Secondary data has been taken from
internet, newspaper, magazines and companies web sites

CHAPTER 3
COMPANY PROFILE

HISTORY OF BAJAJ

COMPANY HISTORY
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches
over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers),
home appliances, lighting, iron and steel, insurance, travel and finance.
The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest twoand three- wheeler manufacturer and the Bajaj brand is well-known across several
countries in Latin America, Africa, Middle East, South and South East Asia.
Founded in 1926, at the height of India's movement for independence from the British,
the group has an illustrious history. The integrity, dedication, resourcefulness and
determination to succeed which are characteristic of the group today, are often traced
back to its birth during those days of relentless devotion to a common cause.
Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma
Gandhi. In fact, Gandhiji had adopted him as his son. This close relationship and his deep
involvement in the independence movement did not leave Jamnalal Bajaj with much time
to spend on his newly launched business venture.

His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He too was
close to Gandhiji and it was only after Independence in 1947, that he was able to give his
full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also
diversified into various manufacturing activities.
The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965.
Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up
from Rs.72 million to Rs.46.16 billion (USD 936 million), its product portfolio has
expanded from one to and the brand has found a global market. He is one of India's most
distinguished business leaders and internationally respected for his business acumen and
entrepreneurial spirit.

PROFILE
Founder
Year of Establishment
Industry
Business Group
Listings & its codes

Jamnalal Bajaj
1926
Automotive - Two & Three Wheelers
The Bajaj Group
BSE Code: 500490; NSE - Code:

Presence

BAJAJAUTO
Distribution network covers 50
countries.
Dominant presence in Sri Lanka,
Bangladesh, Columbia, Guatemala, Peru,

Joint Venture
Registered & Head Office

Egypt, Iran and Indonesia.

Kawasaki Heavy Industries of Japan
Akurdi Pune - 411035IndiaTel.: +(91)-(20)-

Works

27472851 Fax: +(91)-(20)-27473398

Akurdi, Pune 411035
Bajaj Nagar, Waluj Aurangabad 431136
Chakan Industrial Area, Chakan, Pune
411501

E-mail
Website

rahulbajaj@bajajauto.co.in
www.bajajauto.com
KEY PERSONS

Board of Directors
Rahul Bajaj
Madhur Bajaj
Rajiv Bajaj
Sanjiv Bajaj
D.S. Mehta
Kantikumar R. Podar
Shekhar Bajaj
D.J. Balaji Rao
J.N. Godrej
S.H. Khan

Chairman
Vice Chairman & Whole-Time Director
Managing Director
Executive Director
Whole-Time Director
Director
Director
Director
Director
Director

Mrs. Suman Kirloskar

Director

Naresh Chandra

Director

Nanoo Pamnani

Director

Manish Kejriwal

Director

P Murari

Director

Niraj Bajaj

Director

Committees of the Board

Audit Committee
S.H. Khan
Chairman
D.J. Balaji Rao
J.N. Godrej
Naresh Chandra
Nanoo Pamnani
TIMELINE OF RELEASES & ACHIEVMENTS
1971 - three-wheeler goods carrier
1972 - Bajaj Chetak
1976 - Bajaj Super

 1977 - Rear engine Autorickshaw

1981 - Bajaj M-50
1986 - Bajaj M-80, Kawasaki Bajaj KB100
1990 - Bajaj Sunny
1994 - Bajaj Classic
1995 - Bajaj Super Excel
1997 - Kawasaki Bajaj Boxer, Rear Engine Dies Autorickshaw
1998 - Kawasaki Bajaj Caliber, Legend(India's first four
stroke scooter)
2000 - Bajaj Saffire
2001 - Eliminator, Pulsar
2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar
2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke
with Wonder Gear, Bajaj Discover DTS-i
2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover
2006 - Bajaj Platina
2007 - Bajaj Pulsar-200
Some of the models that Bajaj makes (or has made) are:
Scooters
o Bajaj Sunny
o Bajaj Chetak
o Bajaj Cub
o Bajaj Super
o Bajaj Wave
o Bajaj Legend
Motorcycles
o Kawasaki Eliminator
o Bajaj Pulsar

o Bajaj Kawasaki Wind 125

o Bajaj Boxer
o Bajaj CT 100
o Bajaj Platina
o Bajaj Caliber
o Bajaj Discover
o Bajaj Avenger
Upcoming Models
Bajaj Pulsar 220 DTS-Fi
Bajaj Krystal
Bajaj Blade
Bajaj Sonic
MARKETING STRATEGIES
The focus of Bajaj off late has been on providing the best of the class models at
competitive prices. Most of the Bajaj models come loaded with the latest features within
the price band acceptable by the market. BAL has been the pioneer in stretching
competition into providing latest features in the price segment by updating the low price
bikes with the latest features like disk-brakes, anti-skid technology and dual suspension,
etc.
Bajaj adopted different marketing strategies for different models, few of them are
discussed below: PULSAR - Pulsar was launched in direct competition to the Hero Honda's 'CBZ' model
in 150 cc plus segment. The campaign beared innovative punch line of "Definitely Male"
positioning Pulsar to be a masculine-looking model with an appeal to the performance
sensitive customers. Pulsar currently offers four varieties the Bajaj Pulsar 150 cc,the
Bajaj Pulsar 180 cc,the Bajaj Pulsar 200 cc,and the Bajaj Pulsar 220cc. Bajaj Pulsar bikes
range in on road prices from around Rs. 62,500 to Rs. 90,500. The Pulsar DTS Fi is the
first bike in the Indian market to have both front and rear disc brakes.

DISCOVER - The Bajaj Discover has two variants with 110 cc and 135cc engine. Bajaj
Discover targets the middle class two wheeler consumers with Bajaj bike prices ranging
from Rs. 46,000 to Rs. 55000. The Bajaj Discover 135 cc is easy to control, easy on the
pocket, and a good choice between a 125 cc and 150 cc motorbike.
LIMITATIONS
1. Research work was carried out in amritsar only the
finding may not be applicable to the other parts of the
country because of social and cultural differences.
2. The sample was collected using connivance-sampling
techniques. As such result may not give an exact
representation of the population.
3. Shortage of time is also reason for incomprehensiveness.
4. The views of the people are biased therefore it doesnt
reflect true picture.

Chapter 5
Analysis & Interpretations

Q1) Which bike do you have?

Hero Honda

47

Bajaj

38

Any other

15

Interpretation:

From the above table it is clear that most of the persons have bikes of hero Honda

After that persons have bikes of bajaj

And less of persons have other bikes

Q2) Which Model do you Have?

Hero Honda

Bajaj

Splender

21

CT 100

Passion

13

Discover 12

Karizma

Pulsar

Any other

Any other 8

11

Interpretation:

From the 1st table it is clear that persons mostly have splendor model of hero
Honda

From the 2nd table it is clear thar persons mostly have Discover model of bajaj

Q3) In which family Income level do you Fall?

100000-200000

22

200000-300000

45

300000-400000

23

above 400000

10

Interpretation :

It is clear from the table that most of the persons fall in the income level of
200000-300000

After that persons fall under the income level of 300000-400000 and only few
persons having family income above 400000

Q4) For how long do you own a bike?

0-1 year

34

1-2 year

29

2-3 year

26

above 3 year

11

Interpretation :

It is clear from the table that most of persons own a bike upto 1 year only

Some of them own it for 2 years

Only few persons own the bike more than 3 years

Q5) For what purpose do you use your Motor Bike?

Hero Honda

Bajaj

Office Purpose

Personal purpose

13

15

Joy Purpose

19

16

Other

Interpretation:

From the above table it is clear that mostly persons use motor bike for joy purpose

After that they use bikes for personal purpose also

Some are using bikes even for office purpose

Only few persons are using it for other purposes

Q6) How do you come to know about this Motor Bike?

Hero Honda

Bajaj

Newspaper

Television

23

16

Magazine

18

19

Friends & Relative

Interpretation :
It is shown that mostly the persons come to know about
hero Honda bikes television
newspaper

friends & relatives

magazine

And about bajaj bikes firstly from friends & relatives

Television

newspaper magazine

Q7) Does Advertisement Influence your decision in

choosing a Motor Bike?

Yes

87%

No

5%

Cant say

8%

Interpretation :
It is clear from the table 87% persons are influenced by
advertisements regarding their decision of choosing a
motor bike.
Only 5% persons are not influenced by the
advertisements.

Q8) Do you have full knowledge about Bikes before buying?

Hero Honda

Bajaj

Yes

25

23

No

22

15

Interpretation:
Most of the persons say yes i.e they have full
knowledge about bikes before buying.
Only few persons say no

9) Which Factor below Influence your decision?

Hero Honda

Bajaj

Price

72%

78%

Mileage

78%

64%

Quality

65%

48%

Resale Value

40%

28%

Status symbol

10%

7%

Interpretation:
It is shown in table that the decisions of the buyers are influenced by firstly price
mileage quality resale value
Status symbol
Q10) How would you rate the following factors of Bikes with respect to different
company?

Hero Honda

Bajaj

Mileage

74%

72%

Price

68%

65%

Pick up

70%

80%

Maintenance

58%

62%

Look & Shape

85%

80%

Brand Image

53%

55%

Interpretation:
It is shown in the table that persons rate firstly the look & shape then mileage then pick
up then price then maintenance and lastly the brand image of the hero Honda company.
Likewise the factors of bajaj company pick up, look & shape, mileage, price,
maintenance, brand image.
Q11) If new Bike with good features comes in, then would you like to change your bike?
Hero Honda

Bajaj

Yes

19

21

No

17

14

Cant say

11

Interpretation:
Most of the persons say yes they would like to change their bike if new bike comes
with good features.
Few persons say no i.e they would not like to change their bike even if the new bike
comes with good features. Some of them dont know whether to change the bike or not.

Chapter 6
Conclusions
&
Recommendations

CONCLUSION
1. Hero Honda is considered to be most fuel-efficient bike
on Indian roads,& have better quality, higher resale as
compared to Bajaj Bikes.
2. Bajaj Service & Spare parts are available throughout
India in local markets also,& Bajaj bikes have
comparatively low maintenance cost in contrast to

hero Honda bikes.

3. While buying a motorcycle, economy is the main
consideration in form of maintenance cost, fuel
efficiency.
4. Majority of the respondent had bought their motorcycle
more than 3 years.
5. Market leader Hero Honda has lost more than 3 per cent
of its market share in the motorcycle segment to its
nearest rival Bajaj Auto.
6. Bikes such as Bajaj Pulsar, Hero Honda Hunk,Karizma
are purchased by young generation 18 to 30 because
they prefer stylish looks and rest of the models of Hero
Honda are purchased more by daily users who needs
more average of bikes than looks.

RECOMMENDATIONS
1. Bajaj should adopt a deliberate strategy of focusing on
executive and premium segment motorcycles and three
wheelers, and is reducing its dependence on lower-end of
motorcycles and scooters segment.
2. Bajaj Auto Ltd needs to tap the export market more
efficiently as there is a huge potential to make India as
the world's two-wheelers production base. For this, it

needs to look for joint ventures abroad.

3. Hero Honda should think about fuel efficiency in
case of upper segment bikes.
4. More service centers should be opened for Hero Honda
Bikes.
5. Maintenance cost and the availability of the spare parts
should also be given due importance by Hero Honda.
6. They Should also introduce some good finance/discount
schemes for students.

Bibliography

BIBLIOGRAPHY
1. www.herohonda.com
2. www.google.com
3. www.bajaj.com
4. www.twowheeler.com
5. www.extrememachines.com
6. www.wikepedia.com
7. www.bikeindia.com
8. www.overdive.com

Questionnaire

QUESTIONNAIRE

NAME: -
CONTACT NO .
AGE:

15-20

20-25

25-30

Above 40

OCCUPATION:-

Businessman

Employee

Student

Other

Q1) Which Bike do you have?

Hero Honda

Bajaj Bajaj

Q2) Which Model do you have?

Any Other

Hero Honda: -

Bajaj: -

Splendor

Passion

Karizma

Other

CT 100

Discover

Pulsar

Other

Q3) In which Family Income do you Fall?

100000-200000

200000-300000

300000-400000

Above 400000

Q4) For how long do you own a Bike?

0-1 year

1-2 year

2-3 year

above 3 years

Q5) For what purpose do you use your Motor Bike?

Office Purpose
Joy Purpose

Personal Purpose
Other

Q6) How do you come to know about this Motor Bike?

Newspaper
Magazines

Television
Friends/Relatives

Q7) Does Advertisement Influence your decision in choosing a Motor Bike?

Yes

No

Cant say

Q8) Do you have full knowledge about Bikes before buying?

Yes

No

Q9) Which factor below influence your decision?

Price

Mileage

Resale Value

Symbol

Quality

Q10) How would you rate the following factors of bikes with respect to different
companies?
Hero Honda

Bajaj

Mileage
Price
Pick up
Maintenance
Look/Shape
Brand Image
Q11) In new bike with good feature comes in, then would you like to change your bikes?
Yes

No

Cant say

Q12) Any Suggestions for Company

Date:

(Signature)