Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014

KNOW. ACT. GROW.
Driving smarter business

Decisions in Vietnam
2014
Over TWO DECADES OF DRIVING

SMARTER, BETTER AND FASTER
DECISIONS IN VIETNAM
Nielsen produces
the first marketing
research and
performance
surveys
The Company
is founded and
incorporated in
Chicago, IL
1923
1923
We capture and analyse

real-life conversation online
across
235
of the most popular U.S.

television channels
Nielsen creates
the Designed
Market Area (DMA)
concept, in the U.S.,
defining a
television market
Nielsen presents
the first
instantaneous
Audimeter to the
radio industry
1946
Nielsen begins
measuring
television ratings
for all Summer and
Winter Olympic
Games broadcasts
1955
We measure the activity

of more than
50,000
online panelists worldwide
1968
Nielsen introduces
a new TV metering
technology, the Active/
Passive meter, to
measure all broadcasts
in the U.S.
Nielsen scanned its

first item on June 25,
1974: Juicy Fruit Gum Nielsen introduces
hand-held scanners
used by household
members to record
UPC-coded purchases
1974
Nielsen becomes the

first official market
research provider for
Olympic Games
1993
1988
2005
2012
We measure
85
We provide TV audience
measurement in
retail product transactions

a year in 350,000+ stores
globally
countries
33
million
NIELSEN IN
VIETNAM
Copyright 2014 The Nielsen Company
WELCOME
Vaughan Ryan
MANAGING DIRECTOR
Vietnam
Vietnam continues to be a volatile market. In less than two years,

we have gone from the fastest-growing, retail environment in the
world, to a declining market, with many new challenges. As a
result, companies need to be better informed. Decision-making
can no longer rely on gut feel and historic trends, as uncertain
times stand before us. Organic growth will certainly slow down,
especially in the key cities of Ho Chi Minh and Hanoi. For this
reason, companies need to look at new markets within the country.
Companies that succeed in the future need to be present across
the total market. As you will see in this 9th edition of the Nielsen
Pocket Reference Book, we must start thinking about RURAL
Vietnam as our next source of growth. With over 65% of the
countrys population living in rural areas and accounting for around
50% of the countrys GDP, rural Vietnam is the greener pasture
that will drive growth for many businesses for at least the next
decade and beyond.
Driving sm arter business Decisions in Vie tna m 2014
Information is everywhere and as easy as it is to jump on the

Internet bandwagon, it is difficult discerning what matters. Thats
the new challenge of Big Data and this is where Nielsen can
help. We deliver actionable insights to your business, using new
forms of technology to consistently provide an UNCOMMON
sense of the Vietnamese consumer. This version is a compilation
of Nielsen findings over the past year, and our hope is that it helps
you identify trends in Vietnam and serves as a first-stop reference
when you have questions about the market and your area of
interest. We have again included our own proprietary research as
well as figures from the Vietnam Government Statistics Office.
Know your consumers. Act to address them. Grow your business.
Our presence in
104 countries across
developed and
developing regions
enable us to provide
clients with the most
comprehensive view
of what consumers
watch and buy.
STARTED
MYANMAR
OFFICE IN
MARCH 2014
NIELSEN PRESENCE
RANKED
AMONG TOP
EMPLOYERS
IN VIETNAM
REGIONAL
HEADQUARTERS
IN SINGAPORE
ABOUT 6,000
EMPLOYEES IN
11 MARKETS
With presence in 104 countries, Nielsens mission is to provide

clients with the most complete understanding of what consumers
watch and buy. The consumers world is changing at an
unprecedented speed where media and commerce are colliding.
We are focused on innovating to stay ahead of evolving market
trends, allowing us to provide our clients with usable, practical and
meaningful tools that help them make strategic business decisions
every day. Nielsen is uniquely positioned to drive performance
management solutions for our clients around the globe.
WE ME A SURE THESE
C ATEGORIES IN VIE TNA M
BEVERAGE
FOOD
PERSONAL
CARE
HOUSEHOLD
CARE
MILK-BASED
PRODUCTS
BABY
PRODUCTS
CIGARETTES
Beer
Biscuits and pies
Hair conditioner
Dish washing
liquids
Milk powder
syndicated
Baby cereal
Cigarettes
Energy drinks
Bouillon MSG
Body cream
lotions
Fabric softeners
Spoon yoghurt
Baby diapers
Fruit juices
Chilli sauces
Deodorants
Facial tissues
Sweetened
condensed milk
Instant coffee
Cooking oils
Facial care
products
Household
cleaners
Packaged water
Gum
Feminine
protection
Household
insect aerosols
and coils
Ready-to-drink
tea
Instant noodles
Mouth wash
Household
insect lotions
Ready-to-drink
milk
Mayonnaise
Personal wash
Laundry
products
Ready-to-drink
coffee
Sauces
Shampoo
Tissue
Sport drinks
Snacks
Toothbrushes
Tea bags
Toothpaste
Tonic food
drinks
VIII
CONTENTS
INSIGHT 1: THE BIG PICTURE
INSIGHT 2: WHAT SHOPPERS WANT
10
INSIGHT 3: HEALTH MATTERS
18
INSIGHT 4: DEMYSTIFYING RURAL VIETNAM
24
INSIGHT 5: MORE DEVICES, MORE SCREENS
32
INSIGHT 6: FUTURE OF BANKING
38
TAKING A CLOSER LOOK AT THE DATA

HOUSEHOLD INCOMES
44
TAKING A CLOSER LOOK AT THE DATA POPULATION
48
INSIGHT 1
THE BIG
PICTURE
CONSUMERS ARE AT THE HEART

OF YOUR BUSINESS
BUT DO YOU KNOW HOW THE WORLDS ECONOMY
AFFECTS THEIR SPENDING AND SAVINGS DECISIONS?
ARE
CONSUMERS
SAVING?
ARE
CONSUMERS
SPENDING?
How do they
feel
about their
job prospects?
VIETNAMESE CONSUMERS ARE

CAUTIOUSLY OPTIMISTIC
45%
54%
of Vietnamese respondents
are
confident about
job prospects
37%
85%
have recently
think
confident about
personal finances
are
now is the time

to buy
changed spending to
save more
Q2 2014: ACROSS ASIA PACIFIC,

VIETNAM IS FAIRLY OPTIMISTIC,
ON PAR WITH SINGAPORE
128
INDIA
123
INDONESIA
120
PHILIPPINES
111
CHINA
THAILAND
105
HONG KONG
103
NEW ZEALAND
99
SINGAPORE
98
VIETNAM
98
93
MALAYSIA
85
AUSTRALIA
75
TAIWAN
73
JAPAN
SOUTH KOREA
53
Nearly half OF VIETNAMESE RESPONDENTS FEEL Confident ABOUT

THEIR JOB PROSPECT over the next year
5
42
6
41
6
43
46
46
46
6
38
9
51
53
52
53
27
26
27
VN Q114
VN Q214
AP Q313
AP Q413
AP Q114
AP Q214
GOOD
NOT SO GOOD
BAD
12
VN Q313 VN Q413
12
50
31
10
EXCELLENT
OPTIMISM ABOUT PERSONAL FINANCE IS Higher, ALTHOUGH BELOW

REGIONAL AVERAGE
5
45
44
5
50
3
53
4
49
39
38
41
4
VN Q114
VN Q313 VN Q413
BAD
9
52
8
54
53
53
30
29
29
29
VN Q214
AP Q313
AP Q413
AP Q114
AP Q214
NOT SO GOOD
GOOD
EXCELLENT
Base: All respondents n=10125
Vietnams WILLINGNESS TO SPEND is relatively lower than the

regional average over the past year.
4
33
4
34
5
34
4
34
53
54
52
56
8
VN Q114
VN Q313 VN Q413
BAD
5
35
38
37
38
45
44
44
45
10
10
VN Q214
AP Q313
AP Q413
AP Q114
AP Q214
NOT SO GOOD
GOOD
EXCELLENT
HIGHEST SAVINGS SINCE 2011 (after covering essential

living expenses)
72
74
Putting into savings

35
31
33
Holidays/Vacations
30
New clothes
29
30
Q1 2014
Q2 2014
38
33
31
33
New technology products
27
29
Out-of-home
entertainment
25
25
28
28
14
Paying off debts/

credit cards/loans
17
16
16
10
10
10
12
Retirement fund
10
Investing in shares of
stock/mutual funds
10
4
4
1
Dont know/undecided
77
79
32
30
31
31
Home improvements/
decorating
I have no spare cash
Q3 2013
Q4 2013
14
16
7
7
2
2
SNAPSHOT OF VIETNAM OVER THE YEARS
INDEX LEVELS INDICATE DEGREES OF OPTIMISM (>100) AND PESSIMISM (<100)
-2005-
-2006-
-2007-
-2008-
-2009-
-2010-
-2011-
-2012-
-2013- 2014
SINCE LAST YEAR, PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVE

ON HOUSEHOLD EXPENSES
PERCENTAGE OF vietnamese feel their country is currently in a recession
State of personal finances
Since 2005, the Nielsen Global Survey of Consumer Confidence and Spending Intentions has
measured consumers confidence, concerns and spending intentions. The largest survey of
its kind, it reaches more than 30,000 online respondents in 60 countriesthat represents a
global online population of close to two billion consumers.
Access Nielsens Global Consumer Confidence Trend Tracker at:
www.nielsen.com/consumerconfidence
INSIGHT 2
WHAT
Shoppers
Want
10
RETAIL VIETNAM: WHATS FLYING

OFF THE SHELVES AND MALLS?
THE FMCG
MARKET?
CUTTING
BACK ON?
SPENDING
MORE ON?
PREMIUM
CATEGORIES?
11
FMCG MARKET is facing the heat

Fast Moving Consumer Goods market dynamics Total Vietnam (%)
23.6
20.0
5.2
14.1
12.4
12.9
14.1
13.7
10.7
12.5
8.4
1.8
3.0 3.1
4
Q
2
Q
3
Q
4
D
Y
YT A
D
TY
-0.8
-4.0
2.9 3.0 3.2

0.6
-0.7
-2.3 -0.8
-3.7 -4.0
YT
AT
Y
M A
AT
TY
4.1
3.0 3.2
3.1
-1.3
5.3
6.8
5.9
4.3
13
12
15.0
16.9
5.6
4.2
9.4
20
20
11
14.2
10.6
1.4
2.9
20
5.8
5.7
13.6
14.1
8.3
20.0 19.2 19.8 11.1
18.1
18.7
19.3 14.2
15.3
25.5
22.5
24.7
NOMINAL GROWTH
VOLUME CHANGE
UNIT VALUE CHANGE
8 in 10 Vietnamese consumers changed their spending to save

on household expenses
8
92
TH
15
85
VN
20
20
21
80
80
79
MY
PH
ID
25
26
75
74
IN
TW
YES
31
31
69
69
JP
KO
33
39
42
45
67
61
58
55
NZ
SG
CN
AU
49
35
65
51
HK
AP
NO
Q2 2014
Base : All respondents n=7037
12
WHAT ARE THE TOP 3 HOUSEHOLD EXPENSES TO CUT BACK ON?
Try to save on gas

and electricity
63
Spend less on new clothes
63
Cut down on
out-of-home entertainment
62
Cut down on
telephone expenses
47
Delay upgrading technology,

e.g. PC, mobile etc.
47
Delay the replacement of

major household items
44
Cut down on take-away meals
41
Cut out annual vacation
40
Cut down on holidays/

short breaks
32
Cut down on smoking
22
Switch to cheaper
grocery brands
21
18
Use my car less often

Cut down on or buy cheaper
brands of alcohol
16
Cut down on at-home

entertainment
14
Look for better deals on home

loans, insurance, credit cards etc.
I have taken other actions
not listed above
11
2
Q2 2014
Base : All respondents who answered Yes to Q10 (Code 1) n=428
13
middle class SPENDING

ON THE RISE
percentage increase 2013 vs. 2014
+262%
+70%
electronics
(ipods)
URBAN
international
travel
RURAL
10
12
CLASS A+
CLASS A+
15
26
CLASS B
33
35
40
40
37
CLASS C
13
12
CLASS D
14
+13%
cars
CLASS E
10
12
15
CLASS F
0
0
0
20
CLASS B
2011
2012
2013
1
4
5
8
15
24
29
CLASS C
CLASS D
CLASS E
CLASS F
22
11
31
37
42
40
19
3
2
0
VIETNAMESE CONSUMERS
ARE SMARTER, MORE
DISCERNING SHOPPERS
More focused on quality and still seekING value
price
checks
quality
83%
75%
I usually make
price comparisons
before purchase
decisions
to me, the higher

the product
price, the better
the quality
81%
73%
Im aware of price
for most products
55%
im willing to pay
more for higher
quality
I check prices
carefully
15
QUICKER premiumization in
baby categories
Except for Milk Powder driven by heavy
communications against prices
baby pants
139%
of category growth
premium
baby
cereal
56%
of category growth
Source: Nielsen Retail Audit 6 Cities, data to MAT May14, premium based on Price Index >120
16
WHAT ARE VIETNAMESE

SHOPPERS BIG ON?
6,338
BABY STORES
+10% VS. 2012
Amusement
Parks AND
Play Areas
*NIELSEN RES 2013
Shopping
AND Advice
Websites
Natal Care
ConsultATION
Source:
http://bit.ly/1ttADpj
http://bit.ly/1lqbgnr
17
INSIGHT 3
HE ALTH
M AT TERS
18
WHAT GOOD HEALTH MEANS TO

VIETNAMESE CONSUMERS......
78%
Eat/drink in
moderation
47%
Eat fresh/
natural food
46%
physical exercise
41%
meals
nutritional value
35%
keeping the
mind relaxed
19
BODY, MIND AND SOUL

ITS A BALANCING ACT
HOW WE
WHAT WE
EAT
99%
EATING
HEALTHY FOOD
95%
BALANCED DIET
LIVE
92%
LIVING HAPPILY
89%
WORK LIFE BALANCE
82%
DOING EXERCISE
20
FROM perception TO products

to Consumers, healthy food is......
94%
91%
SAFE/HYGIENIC
72%
NATURAL
67%
VITAMINS
INCLUDED
FRESH
58%
FROM
TRUSTWORTHY
MANUFACTURERS
58%
NO ARTIFICIAL
ADDITIVES
Healthy Products are......
90%
liquid milk
73%
63%
low cholesterol oil

organic food
56%
powder milk
54%
yogurt
46%
cereal
34%
cheese
21
family health is the top concern
the most important concerns in life (%)

HEALTH OF HUSBAND/
WIFE/CHILDREN
26
MY PERSONAL HEALTH
13
MY CAREER
13
RELATIONSHIP BETWEEN
FAMILY MEMBERS
12
FINANCE (MONEY, PROPERTY,

HOUSE, VEHICLES ETC.)
Middle-aged
30+ y.o.: 34%
Youth: 19%
11
1 in 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEALTH

AND WEAK IMMUNITY
Top health and nutrition problems

Those NOT confident in current health (%)
17
OFTEN/EASILY FALLS SICK

DONT KNOW WHERE TO EAT
HEALTHY FOOD
14
WEIGHT LOSS
12
HEART DISEASE
12
EATING/DRINKING FOOD
THAT LACK IN NUTRITION
Q13. Self-evaluation o own health confidence ((All respondents n=700)

Q16. First mention on most common H&N concerns (Those not confident in health n=284)
22
Vietnamese consumers
ARE HUNGRY FOR
NUTRITIONAL INFORMATION
HOW OFTEN DO
YOU READ IT?
DO YOU
BELIEVE IT?
HOW MUCH DO YOU

UNDERSTAND?
64%
68%
67%
all/most
Always/Most
of the time
AlL/MOST
COMPARED TO OTHER COUNTRIES
52%
INDIA
27%
THAILAND
25%
CHINA
Q29/ 30/ 31. Packaging of products: Nutrition in formation/ supplement facts (All respondents n=700)
Word of mouth is priority,

but professional advice
ALSO plays a PART
SOURCE OF INFO FOR HEALTH AND
NUTRITION PRODUCTS (%)
92
FAMILY/FRIENDS
78
TV ADS
46
NEWSPAPERS/MAGAZINES
INTERNET
DOCTORS/NUTRITION
PROFESSIONALS
TRUST
32
54
FAMILY/FRIENDS
DOCTORS/NUTRITION
PROFESSIONALS
18
TV ADS 10
29
Q27/ 28. Source of info and channel for shopping H&N products (All respondents n=700)
23
INSIGHT 4
demystif ying
rural
vie tna m
24
WHAT WORKS IN THE CITY,

MAY NOT, IN THE COUNTRY
TOTAL VIETNAM = 90 million population
RURAL:
68%
of population
Whats your strategy for

vietnam?
25
ENORMOUS OPPORTUNITIES
FOR BRANDS
more
more
more
wealth
educated
mobile
44%
2.5 TIMES
3.9%
(2012 vs. 2010)
(2014 vs. 2009)
INCOME PER
CAPITA GROWTH
MORE COLLEGE
GRADUATES
OUT-MIGRATION RATE
(2011)
49%
MORE INDUSTRIAL,
CONSTRUCTION and
SERVICE HOUSEHOLDS
(2011 vs. 2006)
26
RURAL CONSUMERS ARE

OPTIMISTIC ABOUT THE FUTURE
As their incomes increase, many are taking
steps to improve their lives, and the lives of
their children
BETTER
CONDITIONS
65%
PLANS TO
REPAIR/REBUILD
THE HOUSE
BRIGHTER
PROSPECTS
91%
TO
47% PLANS
15%
DEVELOP THEIR
OWN CAREER
37%
25%
INTENDS TO BUY
A FRIDGE IN THE
NEXT 6 MONTHS
ARE CONCERNED
ABOUT THEIR
KIDS FUTURE
BIGGER
IDEALS
TO
47% WANT
EXPLORE
NEW THINGS
OF MONTHLY
HOUSEHOLD
INCOME SPENT
ON THEIR KIDS
EDUCATION
(V.S. 9% IN URBAN)
3RD
INTENDS TO
BUY A WASHING
MACHINE IN THE
NEXT 6 MONTHS
MOST IMPORTANT
LIFE GOAL IS TO
SEND CHILDREn
TO THE CITY
TO STUDY
27
WHATS IMPORTANT:
The ties that bind
Rural Vietnamese consumers have a strong sense
of community. Family and community bonding is a
high priority, and they listen to and value advice
from those around them.
crowd play
74%
CONCERNED WITH
WHAT OTHERS THINK
46%
clout play
81% RURAL
VS.
46% URBAN
CONCERNED WITH
WHAT OTHERS THINK
70%
DARE TO BE
DIFFERENT
POPULAR
BRAND
IS MOST IMPORTANT
DRIVER FOR TRIAL
(70%)
ARE AFFECTED
BY OTHERS
RECOMMENDATIONS IN
PURCHASE DECISION
70%
WOULD GET
OTHERS IDEAS FOR
REFERENCE ONLY
Source: Nielsen Rural 2014; Nielsen Regional Difference 2010
28
RETAILERS ARE POWERFUL

BRAND AMBASSADORS
Rural Vietnam consumers are readily buying
what the retailers recommend
90%
of retailers recommend
products to shoppers
8.5M
shoppers potentially
buying products
because of retailers
recommendations daily
27.5M
shoppers
receive retailers
Recommendations daily
31%
shoppers buy products

that are recommended
by retailers
477,000
off-premise stores in
rural areas
64
customers visit a
rural store daily
29
The importance of
trust and reasons
Although their wealth and affluence is
expanding, consumers in rural Vietnam remain
frugal in their spending and look for products
which provide reassurance and low risk
seasonal
income
limited
income
70%
1.5m
rely on farming/fishing
and hired labour
monthly income
per capita in 2012
(0.5 x urban)
limited job
opportunities
3%
low
education
12%
underemployment
completed college
(0.5 x urban)
(1/3 x urban)
NEED TO SCRUTINISE EVERY PURCHASE DECISION

for benefits, risks, value
Source: GSO 2012; GSO 2012; Nielsen Rural study 2014; Nielsen Rural Syndicated Study 2009 &
Nielsen Rural 2014
30
Television remainS A key

channel to reach and connect
88% share of
3.4 hours spent
total time spent

on media usage
information
source only
on watching
TV Daily
29%
69%
50%
36%
40%
57%
42%
48%
affects brand
purchase
decision
69%
38%
20%
16%
being a
trustworthy
source
69%
47%
20%
18%
Most
trustworthy
source
A source of
entertainment
A reliable
source of
product
information
A source of
entertainment
A reliable
source of
product
information
A source
of product
information
product
information
(specification/
function)
31
INSIGHT 5
More
de vices,
more places
32
GROWING MIDDLE CLASS MEANs...
MORE SHOPPING FOR ME,

AND MY HOME
Huge potential for ELECTRONIC HOUSEHOLD BRANDS
HOUSEHOLD DEVICES
PENETRATION
URBAN
RURAL
99%
99%
89%
64%
24%
4%
62%
31%
Source:
- Rural: Nielsen Rural Study (2014)
- Urban: Omnibus (11/2012)
33
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNECTED

DEVICES AND SCREENS
technology OWNERSHIP among online VIETNAMESE (smartphone is

personal ownership, all other devices are household ownership)
SMARTPHONE
82
LAPTOP/NOTEBOOK
81
HOME INTERNET
CONNECTION
75
DESKTOP COMPUTER
74
PAY TV
70
PAY
58
WIRELESS LAN
49
CONNECTED TV
SMART TV
TABLET
CONNECTED TV VIA
SEPARATE DEVICE
SMART
Smartphones
top the list
of personally
owned devices
37
35
33
More
connected
screens
and devices
= more
opportunity
to reach
and engage
consumers in
unique ways
*Connected TV combines Smart TV and TV which connects to the internet via a separate device
GAMES CONSOLE
34
19
wHAT are THEY DOING ON eaCH SCREEN?
LAPTOP
DESKTOP
TABLET
SMARTPHONE
TIME SPENT PER DAY
102
94
MINS/DAY
MINS/DAY
87
MINS/DAY
69
MINS/DAY
TOP 5 ACTIVITIES MOSTLY USED
98%
BROWSE
WEBSITES
WATCH/READ
THE NEWS
SOCIAL
NETWORK
92%
86%
83%
91%
BROWSE
WEBSITES
77%
WATCH/READ
THE NEWS
69%
SOCIAL
NETWORK
62%
LISTEN TO MUSIC
WATCH MOVIE
SERIES/FILMS
78%
61%
PLAY GAMES
PLAY GAMES
91%
BROWSE
WEBSITES
82%
94%
ORDINARY CALL
AND MESSAGE
81%
WATCH/READ
THE NEWS
BROWSE
WEBSITES
79%
78%
PLAY GAMES
75%
LISTEN TO MUSIC
74%
SOCIAL
NETWORK
LISTEN TO MUSIC
77%
SOCIAL
NETWORK
74%
WATCH/READ
THE NEWS
Source: Nielsen Watch Study (2014) (Urban)
35
ONLINE MEDIA HAS SUBSTANTIAL REACH throughout THE DAY, FACILITATED

BY MANY CONNECTED AND ALWAYS ON DEVICES
Online activities across day-parts

(as a proportion of total online population)
90
80
70
60
50
40
30
20
rds
wa
pm
10
re
8p
-B
efo
efo
-B
m
6p
On
10
8p
re
re
efo
-B
m
4p
pm
m
6p
m
re
2p
-B
efo
efo
-B
m
12p
efo
-B
m
9a
4p
m
re
12p
re
e9
for
Be
2p
am
10
USING THE INTERNET

LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL TV
Digital media is a vital component to an

organisations cross-platform strategy
36
84
SMARTPHONE
79
ONLINE
LAPTOP/NOTEBOOK
84
VIDEO CONSUMPTION IS VERY STRONG

93
68
DESKTOP COMPUTER
88
General online video behaviour streaming and/or downloading

(any online video, not specifically TV48and movie content)
TABLET
98
34
16
CONNECTED TV 96
10
GAMES CONSOLE
PVR/DVR
Weekly activity is
far higher among
young consumers
(1620 year olds:
94%; 2129 year
olds: 93%)
70
23
45
10
HANDHELD MEDIA PLAYER
L AST 12
MONTHS
91
17
81
28
6
16
MONTHLY
2014
WEEKLY
2011
Popular sources of online video among those who

downloaded/streamed in past 12 months
86
YouTube
channelnewsasia.com
37
stomp.com.sg
25
msn.com
23
straitstimes.com
22
asiaone.com
21
therealsingapore.com
12
dailymail.co.uk
11
cnet.com
10
huffingtonpost.com
espnfc.com
about.com
Other
Young consumers far more

likely than their older
counterparts to turn to online
sources for video content
37
BROADCAST TV REMAINS STRONG BUT VOD IS GROWING
How TV and movie content is accessed in 2014
79
Broadcast TV
TV/movie snippets or entire shows
streamed on sites like YouTube
40
Legal (non-pirated)
Internet sources or VOD services
35
Time-shifted T V
Illegal (pirated sources) such as
BitTorrent, Usenet etc.
Combined Internet TV
16
10
67
Consumers now obtain their video

content from a variety of sources
traditional and digital
38
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENT

USING THE SECOND SCREEN
Participation in social TV activity during 2014
(among total online population)
Reading other peoples comments about

TV programs as you are watching/watched recently
Interacting with others/posting comments about

TV programs as you are watching/watched recently
LAST 12 MONTHS
91
62
87
57
WEEKLY OR MORE OFTEN
The majority of online

Vietnamese have started
participating in social TV activity
Social TV is a new engagement metric for TVs
extended reach and influence across screens
39
INSIGHT 6
Future of
banking
40
HOW WILL THE BANKING AND

FINANCE SECTOR END THE YEAR?
1H 2014
2H 2014
Cautious consumers
Promising outlook
Banking developments
(M&A, scandals, etc.)
Middle class
spending power
Emerging affluent
New channels
CONSUMERS CONFIDENCE IN BANKS ARE SHAKENED;

Word-of-Mouth BECOMES MORE CRITICAL
SOURCES OF BANK
BRAND AWARENESS
Family/friends/
relatives
TV
Billboard
Q4 2011 (N=663)
Q4 2012 (N=841)
23
66
47
Q4 2013 (N=600)
61
87
65
98
28
25
Source: Nielsen PFM Q413; Quali July13
41
A GOOD BANK IS...

Popular and known by many people
Strongly recommended by everyone
BANKS REPUTATIOn
DRIVE CONSUMER DECISIONS
SAVINGS TRIGGERS
1ST
6TH
HCM (A)
N=300
59
73A
HCM (A)
N=300
52
48
BANK PRESTIGE
Q413
Q313
HN (B)
N=300
78B
70B
BANK PRESTIGE
LOAN TRIGGERS
HN (B)
N=600
70B(*)
65
BANK PRESTIGE
ATM/DEBIT TRIGGERS
3RD
HCM (A)
N=60
59
58
HN (B)
N=295
48
61
I had deposited savings

in a small bank due
to the higher interest
rate, but I felt insecure
during this time. When
the term ended, I went
back to the prestigious
bank.
( ) Significance higher
*
Source: Nielsen PFM Q413; Quali July13.
42
FUTURE OF BANKING IS MOBILE
12%
VS.
6%
VS.
AWARE of
INTERNET
BANKING
INTERNET
BANKING
38%
IN
AFFLUENT
GROUP
AWARE of
MOBILE
BANKING
15%
VS.
26%
9%
VS.
IN
AFFLUENT
GROUP (*)
MOBILE
BANKING
26%
IN
AFFLUENT
GROUP
22%
IN
AFFLUENT
GROUP (*)
MOST TRUSTED SOURCE OF

AWARENESS IS WOM 96% V.S.
69% IN THE MASS MARKET.
I rarely visit the bank. I do 99%

of my transactions online. So
easy and convenient.
(*) HH income 30mil VND

Source: Nielsen PFM Q413; Quali July13
43
TA K I N G A C LO S E R LO O K AT T H E DATA
HOUSEHOLD
INCOME
44
HOUSEHOLD
INCOME CLASSIFICATION
Household Income Band (HIB) Classification System Overview.
This classification system is based on gross monthly income.
Table 1: HIB of urban Ha Noi and Urban Ho Chi Minh CIty
2013
hanoi
ho chi minh city
ho chi minh city

and hanoi
urban
urban
urban
A5
0%
0%
0%
A4
0%
0%
0%
A3
0%
0%
0%
A2
1%
3%
2%
A1
19%
18%
18%
20%
21%
21%
39%
38%
38%
33%
31%
32%
8%
9%
9%
0%
1%
0%
0%
0%
0%
TOTAL
100%
100%
100%
Sample Size
102,923
78,401
181,324
hib
Source: Nielsen Database 2013
45
Table 2: hib of urban areas in the 5 key cities

2013
hanoi
Hai
phong
da nang
ho chi
minh
city
can tho
5 key
cities
urban
urban
urban
urban
urban
urban
A5
0%
0%
0%
0%
0%
0%
A4
0%
0%
0%
0%
0%
0%
A3
0%
0%
0%
0%
0%
0%
A2
1%
0%
1%
3%
0%
2%
A1
19%
8%
14%
18%
6%
16%
20%
9%
14%
21%
7%
18%
39%
39%
34%
38%
22%
37%
33%
43%
39%
31%
43%
34%
8%
9%
12%
9%
23%
10%
0%
0%
1%
1%
5%
1%
0%
0%
0%
0%
0%
0%
TOTAL
100%
100%
100%
100%
100%
100%
Sample Size
102,923
3,968
17,281
78,401
8,094
210,667
hib
46
table 3: hib of vietnam

2013
hib
vietnam
urban
rural
total
A5
0%
0%
0%
A4
0%
0%
0%
A3
0%
0%
0%
A2
1%
0%
1%
A1
13%
5%
8%
15%
5%
8%
35%
24%
28%
37%
42%
41%
12%
22%
19%
1%
6%
5%
0%
0%
0%
TOTAL
100%
100%
100%
Sample Size
231,612
18,936
250,548
47
TA K I N G A C LO S E R LO O K AT T H E DATA
POPUL ATION
48
POPULATION BY GENDER AND AGE GROUP IN 2012

AGE
TOTAL
male
female
Tng s TOTAL
88,526,883
43,792,120
44,734,763
1,492,019
782,096
709,922
14
5,759,674
3,001,856
2,757,818
59
6,900,702
3,563,846
3,336,857
1014
7,432,431
3,828,092
3,604,338
1517
5,371,488
2,754,593
2,616,895
1819
3,858,450
1,960,260
1,898,190
2024
8,739,469
4,402,797
4,336,672
2529
8,060,608
4,040,881
4,019,727
3034
7,094,894
3,580,256
3,514,638
3539
6,743,261
3,409,853
3,333,408
4044
6,152,669
3,063,450
3,089,219
4549
5,632,216
2,735,341
2,896,875
5054
4,561,511
2,158,044
2,403,467
5559
3,077,141
1,409,655
1,667,486
6064
1,996,358
889,929
1,106,429
6569
1,599,749
674,354
925,395
7074
1,448,634
584,300
864,334
7579
1,227,962
492,867
735,095
8084
742,679
271,823
470,856
85+
634,968
187,826
447,142
49
POPULATION BY PROVINCE 20082012

REGION/
PROVINCE
2008
2009
2010
2011
2012
Tng s TOTAL
85,118,700
86,025,000
86,932,500
87,840,000
88,772,900
Red River Delta
19,473,700
19,618,100
19,803,300
19,999,300
20,236,700
Ha Noi
6,381,800
6,472,000
6,588,500
6,699,6 00
6,844,100
Vinh Phuc
993,800
1,000,400
1,007,600
1,014,600
1,020,600
Bac Ninh
1,018,100
1,026,500
1,041,200
1,060,300
1,079,900
Quang Ninh
1,135,100
1,146,100
1,154,900
1,163,700
1,177,200
Hai Duong
1,700,800
1,706,800
1,712,800
1,718,900
1,735,100
Hai Phong
1,824,100
1,840,400
1,857,800
1,878,500
1,904,100
Hung Yen
1,126,200
1,128,600
1,138,300
1,150,400
1,145,600
Thai Binh
1,782,700
1,783,100
1,784,800
1,786,000
1,787,300
Ha Nam
786,900
786,200
786,300
786,900
790,000
Nam Dinh
1,826,100
1,828,400
1,830,000
1,833,500
1,836,900
Ninh Binh
898,100
899,600
901,100
906,900
915,900
10,997,300
11,073,500
11,177,000
11,290,500
11,400,200
Ha Giang
716,200
725,100
733,700
746,300
758,000
Cao Bang
510,500
511,200
513,100
515,000
515,200
Bac Kan
293,600
294,600
296,600
298,700
301,000
Tuyen Quang
723,500
725,200
729,900
730,800
738,900
Lao Cai
606,500
615,800
626,700
637,500
646,800
Yen Bai
737,500
741,700
751,300
758,600
764,400
Thai Nguyen
1,120,300
1,125,400
1,131,300
1,139,400
1,150,200
Lang Son
730,700
733,200
736,300
741,200
744,100
Bac Giang
1,554,600
1,556,900
1,564,400
1,574,300
1,588,500
Phu Tho
1,311,500
1,316,600
1,320,200
1,326,000
1,335,900
Dien Bien
479,300
490,800
501,200
512,300
519,300
Lai Chau
367,900
371,400
380,500
391,200
397,500
1,067,200
1,079,200
1,099,000
1,119,400
1,134,300
778,000
786,400
792,800
799,800
806,100
Northern Midlands
and Mountain
Son La
Hoa Binh
50
POPULATION BY PROVINCE 20082012 (contd)

REGION/
PROVINCE
2008
2009
2010
2011
2012
North and South

Central Coast
18,797,900
18,855,700
18,943,500
19,046,500
19,173,600
Thanh Hoa
3,408,800
3,404,300
3,405,900
3,412,600
3,426,600
Nghe An
2,912,100
2,914,500
2,928,700
2,942,900
2,952,000
Ha Tinh
1,234,000
1,227,800
1,228,200
1,229,300
1,230,500
Quang Binh
843,500
845,000
848,600
853,000
857,900
Quang Tri
596,700
598,600
601,700
604,700
608,100
1,084,900
1,087,600
1,090,900
1,103,100
1,114,500
Da Nang
868,800
894,500
926,800
951,700
973,800
Quang Nam
1,417,800
1,423,000
1,427,100
1,435,000
1,450,100
Quang Ngai
1,217,000
1,217,200
1,218,600
1,221,600
1,227,900
Binh Dinh
1,485,600
1,487,400
1,492,000
1,497,300
1,501,800
856,700
862,400
867,200
871,900
877,200
Khanh Hoa
1,149,300
1,158,200
1,164,600
1,174,100
1,183,000
Ninh Thuan
560,700
565,800
568,200
569,000
576,700
Binh Thuan
1,162,000
1,169,400
1,175,000
1,180,300
1,193,500
Central Highlands
5,036,700
5,128,800
5,207,400
5,282,000
5,379,600
Kon Tum
420,500
431,800
442,100
453,200
462,400
Gia Lai
1,251,300
1,281,000
1,301,600
1,322,000
1,342,700
Dak Lak
1,715,100
1,735,700
1,754,400
1,771,800
1,796,700
Dak Nong
474,400
491,000
505,200
516,300
543,200
Lam Dong
1,175,400
1,189,300
1,204,100
1,218,700
1,234,600
South East
13,683,600
14,149,000
14,545,900
14,890,800
15,192,300
Binh Phuoc
858,000
875,000
888,200
905,300
912,700
Tay Ninh
1,060,500
1,067,200
1,072,700
1,080,700
1,089,900
Binh Duong
1,402,700
1,512,500
1,619,900
1,691,400
1,748,000
Dong Nai
2,432,700
2,499,700
2,575,100
2,665,100
2,720,800
983,600
998,500
1,012,000
1,027,200
1,039,200
6,946,100
7,196,100
7,378,000
7,521,100
7,681,700
Thua Thien Hue
Phu Yen
Ba Ria - Vung Tau

TP.Ho Chi Minh
51
POPULATION BY PROVINCE 20082012 (contd)

REGION/
PROVINCE
2008
2009
2010
2011
2012
Mekong River Delta
19,473,700
19,618,100
19,803,300
19,999,300
20,236,700
Long An
1,428,200
1,436,300
1,442,800
1,449,600
1,458,200
Tien Giang
1,668,000
1,672,800
1,678,000
1,682,600
1,692,500
Ben Tre
1,259,600
1,256,100
1,256,700
1,257,800
1,258,500
Tra Vinh
1,000,800
1,003,200
1,006,700
1,012,600
1,015,300
Vinh Long
1,024,000
1,025,100
1,026,500
1,028,600
1,033,600
Dong Thap
1,662,500
1,666,600
1,669,600
1,673,200
1,676,300
An Giang
2,142,600
2,147,600
2,148,900
2,151,000
2,153,700
Kien Giang
1,672,300
1,688,500
1,699,700
1,714,100
1,726,200
Can Tho
1,180,900
1,188,600
1,195,100
1,200,300
1,214,100
Hau Giang
756,300
758,000
760,400
769,200
769,700
Soc Trang
1,285,100
1,293,200
1,297,500
1,303,700
1,301,900
Bac Lieu
847,500
856,800
863,300
873,300
873,400
Ca Mau
1,201,700
1,207,100
1,210,200
1,214,900
1,217,100
Source: Statistical Yearbook
52
POPULATION BY PROVINCE URBAN/RURAL 2012

Region/province
TOTAL
Urban
Rural
Tng s TOTAL
88,772,900
28,356,400
60,416,500
Red River Delta
20,236,700
6,247,700
13,989,000
Ha Noi
6,844,100
2,931,300
3,912,800
Vinh Phuc
1,020,600
235,600
785,000
Bac Ninh
1,079,900
283,000
796,900
Quang Ninh
1,177,200
615,400
561,800
Hai Duong
1,735,100
381,400
1,353,700
Hai Phong
1,904,100
885,000
1,019,100
Hung Yen
1,145,600
148,700
996,900
Thai Binh
1,787,300
178,700
1,608,600
Ha Nam
790,000
82,900
707,100
Nam Dinh
1,836,900
331,700
1,505,200
Ninh Binh
915,900
174,000
741,900
11,400,200
1,942,400
9,457,800
Ha Giang
758,000
114,100
643,900
Cao Bang
515,200
103,800
411,400
Bac Kan
301,000
49,000
252,000
Tuyen Quang
738,900
96,800
642,100
Lao Cai
646,800
146,100
500,700
Yen Bai
764,400
149,400
615,000
Thai Nguyen
1,150,200
327,200
823,000
Lang Son
744,100
143,100
601,000
Bac Giang
1,588,500
155,100
1,433,400
Phu Tho
1,335,900
243,100
1,092,800
Dien Bien
519,300
78,000
441,300
Lai Chau
397,500
57,200
340,300
Son La
1,134,300
158,400
975,900
Hoa Binh
806,100
121,100
685,000
Northern Midlands
and Mountain
53
POPULATION BY PROVINCE URBAN/RURAL 2012 (CONTD)

Region/province
54
TOTAL
Urban
Rural
North and South

Central Coast
19,173,600
5,009,500
14,164,100
Thanh Hoa
3,426,600
394,700
3,031,900
Nghe An
2,952,000
400,500
2,551,500
Ha Tinh
1,230,500
192,100
1,038,400
Quang Binh
857,900
130,300
727,600
Quang Tri
608,100
177,700
430,400
Thua Thien Hue
1,114,500
537,700
576,800
Da Nang
973,800
849,000
124,800
Quang Nam
1,450,100
277,200
1,172,900
Quang Ngai
1,227,900
179,900
1,048,000
Binh Dinh
1,501,800
462,700
1,039,100
Phu Yen
877,200
203,800
673,400
Khanh Hoa
1,183,000
526,400
656,600
Ninh Thuan
576,700
208,400
368,300
Binh Thuan
1,193,500
469,100
724,400
Central Highlands
5,379,600
1,544,100
3,835,500
Kon Tum
462,400
161,900
300,500
Gia Lai
1,342,700
394,200
948,500
Dak Lak
1,796,700
432,500
1,364,200
Dak Nong
543,200
83,500
459,700
Lam Dong
1,234,600
472,000
762,600
South East
15,192,300
9,283,600
5,908,700
Binh Phuoc
912,700
153,400
759,300
Tay Ninh
1,089,900
170,800
919,100
Binh Duong
1,748,000
1,133,500
614,500
Dong Nai
2,720,800
923,300
1,797,500
Ba Ria - Vung Tau
1,039,200
518,100
521,100
TP.Ho Chi Minh
7,681,700
6,384,500
1,297,200
POPULATION BY PROVINCE URBAN/RURAL 2012 (CONTD)

Region/province
TOTAL
Urban
Rural
Mekong River Delta
17,390,500
4,329,100
13,061,400
Long An
1,458,200
261,800
1,196,400
Tien Giang
1,692,500
249,500
1,443,000
Ben Tre
1,258,500
126,300
1,132,200
Tra Vinh
1,015,300
164,800
850,500
Vinh Long
1,033,600
160,900
872,700
Dong Thap
1,676,300
297,700
1,378,600
An Giang
2,153,700
645,900
1,507,800
Kien Giang
1,726,200
471,200
1,255,000
Can Tho
1,214,100
805,200
408,900
Hau Giang
769,700
202,800
566,900
Soc Trang
1,301,900
442,500
859,400
Bac Lieu
873,400
238,100
635,300
Ca Mau
1,217,100
262,400
954,700
Source: Statistical Yearbook 2012
55
HOUSEHOLD BY PROVINCE URBAN/RURAL 2012

region/province
TOTAL
urban
rural
Tng s TOTAL
23,335,345
7,490,884
15,844,461
Red River Delta
5,781,914
1,785,057
3,996,857
Ha Noi
1,901,139
814,250
1,086,889
Vinh Phuc
275,838
63,676
212,162
Bac Ninh
299,972
78,611
221,361
Quang Ninh
327,000
170,944
156,056
Hai Duong
525,788
115,576
410,212
Hai Phong
560,029
260,294
299,735
Hung Yen
336,941
43,735
293,206
Thai Binh
558,531
55,844
502,688
Ha Nam
239,394
25,121
214,273
Nam Dinh
556,636
100,515
456,121
Ninh Binh
261,686
49,714
211,971
2,850,050
485,600
2,364,450
Ha Giang
168,444
25,356
143,089
Cao Bang
125,659
25,317
100,341
Bac Kan
77,179
12,564
64,615
Tuyen Quang
189,462
24,821
164,641
Lao Cai
154,000
34,786
119,214
Yen Bai
196,000
38,308
157,692
Thai Nguyen
338,294
96,235
242,059
Lang Son
186,025
35,775
150,250
Bac Giang
418,026
40,816
377,211
Phu Tho
371,083
67,528
303,556
Dien Bien
112,891
16,957
95,935
Lai Chau
82,813
11,917
70,896
Son La
257,795
36,000
221,795
Hoa Binh
201,525
30,275
171,250
Northern Midlands
and Mountain
56
HOUSEHOLD BY PROVINCE URBAN/RURAL 2012 (contd)

region/province
TOTAL
urban
rural
5,045,684
1,318,289
3,727,395
Thanh Hoa
901,737
103,868
797,868
Nghe An
776,842
105,395
671,447
Ha Tinh
351,571
54,886
296,686
Quang Binh
214,475
32,575
181,900
Quang Tri
152,025
44,425
107,600
Thua Thien Hue
278,625
134,425
144,200
Da Nang
249,692
217,692
32,000
Quang Nam
391,919
74,919
317,000
Quang Ngai
331,865
48,622
283,243
Binh Dinh
405,892
125,054
280,838
Phu Yen
230,842
53,632
177,211
Khanh Hoa
295,750
131,600
164,150
Ninh Thuan
140,659
50,829
89,829
Binh Thuan
291,098
114,415
176,683
1,312,098
376,610
935,488
Kon Tum
110,095
38,548
71,548
Gia Lai
312,256
91,674
220,581
Dak Lak
427,786
102,976
324,810
Dak Nong
132,488
20,366
112,122
Lam Dong
316,564
121,026
195,538
South East
3,997,974
2,443,053
1,554,921
Binh Phuoc
234,026
39,333
194,692
Tay Ninh
286,816
44,947
241,868
Binh Duong
563,871
365,645
198,226
Dong Nai
716,000
242,974
473,026
Ba Ria - Vung Tau
273,474
136,342
137,132
1,969,667
1,637,051
332,615
North and South

Central Coast
Central Highlands
TP.Ho Chi Minh
57
household BY PROVINCE URBAN/RURAL 2012 (CONTD)

region/province
TOTAL
urban
rural
Mekong River Delta
4,347,625
1,082,275
3,265,350
Long An
383,737
68,895
314,842
Tien Giang
445,395
65,658
379,737
Ben Tre
359,571
36,086
323,486
Tra Vinh
253,825
41,200
212,625
Vinh Long
272,000
42,342
229,658
Dong Thap
419,075
74,425
344,650
An Giang
525,293
157,537
367,756
Kien Giang
411,000
112,190
298,810
Can Tho
296,122
196,390
99,732
Hau Giang
192,425
50,700
141,725
Soc Trang
317,537
107,927
209,610
Bac Lieu
198,500
54,114
144,386
Ca Mau
289,786
62,476
227,310
58
POPULATION, AREA AND POPULATION DENSITY BY PROVINCE 2012

POPULATION
(Thousand people)
AREA (Km2)
POPULATION DENSITY
(People/Km2)
Tng s TOTAL
88,772.9
330,951.1
268
Red River Delta
20,236.7
21,050.9
961
Ha Noi
6,844.1
3,323.6
2,059
Vinh Phuc
1,020.6
1,236.5
825
Bac Ninh
1,079.9
822.7
1,313
Quang Ninh
1,177.2
6,102.3
193
Hai Duong
1,735.1
1,656.0
1,048
Hai Phong
1,904.1
1,523.9
1,250
Hung Yen
1,145.6
926.0
1,237
Thai Binh
1,787.3
1,570.0
1,138
Ha Nam
790.0
860.5
918
Nam Dinh
1,836.9
1,652.6
1,112
Ninh Binh
915.9
1,376.7
665
11,400.2
95,272.3
120
Ha Giang
758.0
7,914.9
96
Cao Bang
515.2
6,707.9
77
Bac Kan
301.0
4,859.4
62
Tuyen Quang
738.9
5,867.3
126
Lao Cai
646.8
6,383.9
101
Yen Bai
764.4
6,886.3
111
Thai Nguyen
1,150.2
3,534.7
325
Lang Son
744.1
8,320.8
89
Bac Giang
1,588.5
3,848.9
413
Phu Tho
1,335.9
3,533.4
378
Dien Bien
519.3
9,562.9
54
Lai Chau
397.5
9,068.8
44
Son La
1,134.3
14,174.4
80
Hoa Binh
806.1
4,608.7
175
Region/province
Northern Midlands
and Mountain
59

(CONtd)
POPULATION
(Thousand people)
AREA (Km2)
POPULATION DENSITY
(People/Km2)
North and South

Central Coast
19,173.6
95,835.8
200
Thanh Hoa
3,426.6
11,132.2
308
Nghe An
2,952.0
16,490.9
179
Ha Tinh
1,230.5
5,997.8
205
Quang Binh
857.9
8,065.3
106
Quang Tri
608.1
4,739.8
128
Thua Thien Hue
1,114.5
5,033.2
221
Da Nang
973.8
1,285.4
758
Quang Nam
1,450.1
10,438.4
139
Quang Ngai
1,227.9
5,153.0
238
Binh Dinh
1,501.8
6,050.6
248
Phu Yen
877.2
5,060.6
173
Khanh Hoa
1,183.0
5,217.7
227
Ninh Thuan
576.7
3,358.3
172
Binh Thuan
1,193.5
7,812.8
153
Central Highlands
5,379.6
54,641.1
99
Kon Tum
462.4
9,689.6
48
Gia Lai
1,342.7
15,536.9
86
Dak Lak
1,796.7
13,125.4
137
Dak Nong
543.2
6,515.6
83
Lam Dong
1,234.6
9,773.5
126
South East
15,192.3
23,598.0
644
Binh Phuoc
912.7
6,871.5
133
Tay Ninh
1,089.9
4,039.7
270
Binh Duong
1,748.0
2,694.4
649
Dong Nai
2,720.8
5,907.2
461
Ba Ria - Vung Tau
1,039.2
1,989.5
522
Region/province
60

(CONtd)
POPULATION
(Thousand people)
AREA (Km2)
POPULATION DENSITY
(People/Km2)
TP.Ho Chi Minh
7,681.7
2,095.6
3,666
Mekong River Delta
17,390.5
40,553.1
429
Long An
1,458.2
4,492.4
325
Tien Giang
1,692.5
2,508.3
675
Ben Tre
1,258.5
2,357.7
534
Tra Vinh
1,015.3
2,341.2
434
Vinh Long
1,033.6
1,504.9
687
Dong Thap
1,676.3
3,377.0
496
An Giang
2,153.7
3,536.7
609
Kien Giang
1,726.2
6,348.5
272
Can Tho
1,214.1
1,409.0
862
Hau Giang
769.7
1,602.5
480
Soc Trang
1,301.9
3,311.6
393
Bac Lieu
873.4
2,468.7
354
Ca Mau
1,217.1
5,294.9
230
Region/province
61
FEMALE POPULATION BY PROVINCE IN VIETNAM 20082012

REGION/
PROVINCE
2009
2010
2011
Prel. 2012
43,946,400
44,403,300
44,865,700
Tng s TOTAL
43,162,600
Red River Delta
9,929,000
9,968,200
10,044,400
10,139,900
10,231,600
3,256,900
3,292,000
3,340,200
3,398,300
3,446,500
Vinh Phuc
501,700
506,200
510,000
511,900
516,600
Bac Ninh
520,100
522,600
528,700
539,000
548,400
Quang Ninh
557,200
561,100
563,900
568,200
571,600
Hai Duong
869,400
871,700
873,500
879,000
884,600
Hai Phong
921,000
927,800
936,200
946,900
958,800
Hung Yen
581,900
575,700
579,100
578,400
579,800
Thai Binh
923,400
922,300
923,000
923,500
924,100
Ha Nam
404,500
402,300
402,300
402,600
403,700
Nam Dinh
939,100
933,800
934,500
936,300
938,100
Ninh Binh
453,800
452,700
453,000
455,800
459,400
5,538,200
5,555,600
5,601,000
5,663,000
5,718,300
Ha Giang
361,600
362,000
367,100
373,400
379,400
Cao Bang
259,900
257,500
258,600
259,200
260,000
Bac Kan
145,900
146,100
146,700
147,400
148,200
Tuyen Quang
366,000
361,900
364,300
365,900
369,000
Lao Cai
302,000
305,900
311,100
316,700
321,200
Yen Bai
369,800
371,000
375,600
379,800
382,800
Thai Nguyen
561,900
568,900
572,400
577,700
583,200
Lang Son
366,900
368,300
369,400
371,200
372,300
Bac Giang
782,700
785,100
785,100
793,300
803,100
Phu Tho
665,300
669,300
668,000
672,900
674,100
Dien Bien
238,800
245,300
250,500
255,300
259,400
Lai Chau
181,400
181,500
185,900
190,300
194,300
Son La
537,500
536,600
546,700
556,700
564,700
Ha Noi
Ha Tay
Northern Midlands
and Mountain
62
2008
43,501,600
FEMALE POPULATION BY PROVINCE IN VIETNAM 20082012 (contd)

REGION/
PROVINCE
2008
2009
2010
2011
Prel. 2012
398,500
396,200
399,600
403,200
406,600
North and South

Central Coast
9,528,900
9,532,600
9,572,400
9,622,800
9,682,400
Thanh Hoa
1,721,100
1,722,000
1,722,800
1,727,100
1,733,400
Nghe An
1,473,700
1,467,700
1,475,000
1,481,700
1,487,000
Ha Tinh
641,600
620,700
621,000
621,500
622,900
Quang Binh
422,000
421,700
424,100
426,500
428,800
Quang Tri
300,700
303,200
304,400
305,600
306,900
Thua Thien Hue
551,100
550,200
550,700
557,100
563,400
Da Nang
441,700
453,300
469,700
482,000
493,500
Quang Nam
728,800
729,700
730,700
735,100
740,300
Quang Ngai
618,500
617,200
617,700
619,100
622,200
Binh Dinh
760,300
762,300
764,700
767,800
769,700
Phu Yen
429,600
430,800
433,200
435,100
438,200
Khanh Hoa
578,900
586,300
588,800
592,100
596,800
Ninh Thuan
282,300
283,800
283,900
283,800
286,000
Binh Thuan
578,600
583,700
585,700
588,300
593,300
2,510,200
2,538,100
2,568,700
2,596,100
2,634,100
Kon Tum
211,000
213,100
214,500
215,300
216,500
Gia Lai
626,600
637,800
644,400
651,000
657,100
Dak Lak
849,100
859,400
868,800
877,600
890,100
Dak Nong
237,200
235,800
240,400
243,000
253,500
Lam Dong
586,300
592,000
600,600
609,200
616,900
South East
6,991,700
7,253,800
7,480,500
7,668,300
7,849,000
Binh Phuoc
422,000
430,700
439,900
446,600
452,000
Tay Ninh
535,500
536,200
540,100
545,400
551,100
Binh Duong
727,700
785,000
841,800
877,800
905,500
1,223,700
1,261,700
1,304,000
1,350,300
1,386,600
Hoa Binh
Central Highlands
Dong Nai
63
FEMALE POPULATION BY PROVINCE IN VIETNAM 20082012 (contd)

REGION/
PROVINCE
2008
2009
2010
2011
Prel. 2012
Ba Ria - Vung Tau
490,600
499,400
506,200
513,400
519,800
HCMC
3,592,200
3,740,800
3,848,500
3,934,800
4,034,000
Mekong River Delta
8,664,600
8,653,300
8,679,400
8,713,200
8,750,300
Long An
718,700
723,000
726,300
729,900
734,000
Tien Giang
853,300
852,100
852,100
853,100
862,700
Ben Tre
644,100
639,800
640,200
640,800
641,300
Tra Vinh
505,800
509,100
510,900
513,600
515,100
Vinh Long
522,700
520,500
521,000
522,100
524,200
Dong Thap
833,000
835,900
837,600
839,500
841,100
1,083,000
1,080,700
1,080,900
1,081,700
1,082,200
Kien Giang
838,200
836,300
845,600
851,500
858,300
Can Tho
597,300
598,900
599,900
605,300
610,400
Hau Giang
378,800
376,600
377,500
380,800
381,500
Soc Trang
653,800
650,500
652,600
654,000
654,900
Bac Lieu
434,500
429,500
432,900
437,900
438,900
Ca Mau
601,400
600,400
601,900
603,000
605,700
An Giang
64
MALE POPULATION BY PROVINCE IN VIETNAM 20082012

REGION/
PROVINCE
2008
2009
2010
2011
Prel. 2012
Tng s TOTAL
41,956,100
42,523,400
42,986,100
43,436,700
43,907,200
Red River Delta
9,544,700
9,649,900
9,758,900
9,881,800
10,005,100
3,124,900
3,180,000
3,248,300
3,327,400
3,397,600
Vinh Phuc
492,100
494,200
497,600
499,500
504,000
Bac Ninh
498,000
503,900
512,500
521,400
531,500
Quang Ninh
577,900
585,000
591,000
598,800
605,600
Hai Duong
831,400
835,100
839,300
844,500
850,500
Hai Phong
903,100
912,600
921,600
932,900
945,300
Hung Yen
544,300
552,900
559,200
561,500
565,800
Thai Binh
859,300
860,800
861,800
862,400
863,200
Ha Nam
382,400
383,900
384,000
384,300
386,300
Nam Dinh
887,000
894,600
895,500
897,200
898,800
Ninh Binh
444,300
446,900
448,100
451,900
456,500
Northern Midlands
and Mountain
5,459,100
5,517,900
5,576,000
5,626,200
5,681,900
Ha Giang
354,600
363,100
366,600
372,700
378,600
Cao Bang
250,600
253,700
254,500
254,800
255,200
Bac Kan
147,700
148,500
149,900
151,300
152,800
Tuyen Quang
357,500
363,300
365,600
367,000
369,900
Lao Cai
304,500
309,900
315,600
320,800
325,600
Yen Bai
367,700
370,700
375,700
378,800
381,600
Thai Nguyen
558,400
556,500
558,900
561,700
567,000
Lang Son
363,800
364,900
366,900
369,600
371,800
Bac Giang
771,900
771,800
779,300
781,500
785,400
Phu Tho
646,200
647,300
652,200
654,800
661,800
Dien Bien
240,500
245,500
250,700
255,500
259,900
Lai Chau
186,500
189,900
194,600
199,300
203,200
Son La
529,700
542,600
552,300
561,900
569,600
Ha Noi
Ha Tay
65
MALE POPULATION BY PROVINCE IN VIETNAM 20082012 (contd)

REGION/
PROVINCE
2008
2009
2010
2011
Prel. 2012
379,500
390,200
393,200
396,500
399,500
North and South

Central Coast
9,269,000
9,323,100
9,371,100
9,427,600
9,491,200
Thanh Hoa
1,687,700
1,682,300
1,683,100
1,687,100
1,693,200
Nghe An
1,438,400
1,446,800
1,453,700
1,460,100
1,465,000
Ha Tinh
592,400
607,100
607,200
607,700
607,600
Quang Binh
421,500
423,300
424,500
426,900
429,100
Quang Tri
296,000
295,400
297,300
299,100
301,200
Thua Thien Hue
533,800
537,400
540,200
546,000
551,100
Da Nang
427,100
441,200
457,100
469,100
480,300
Quang Nam
689,000
693,300
696,400
702,600
709,800
Quang Ngai
598,500
600,000
600,900
602,500
605,700
Binh Dinh
725,300
725,100
727,300
730,400
732,100
Phu Yen
427,100
431,600
434,000
436,000
439,000
Khanh Hoa
570,400
571,900
575,800
580,200
586,200
Ninh Thuan
278,400
282,000
284,300
286,300
290,700
Binh Thuan
583,400
585,700
589,300
593,600
600,200
2,526,500
2,590,700
2,638,700
2,684,100
2,745,500
Kon Tum
209,500
218,700
227,600
236,300
245,900
Gia Lai
624,700
643,200
657,200
671,400
685,600
Dak Lak
866,000
876,300
885,600
894,300
906,600
Dak Nong
237,200
255,200
264,800
272,600
289,700
Lam Dong
589,100
597,300
603,500
609,500
617,700
South East
6,691,900
6,895,200
7,065,400
7,207,900
7,343,300
Binh Phuoc
436,000
444,300
448,300
455,000
460,700
Tay Ninh
525,000
531,000
532,600
535,600
538,800
Binh Duong
675,000
727,500
778,100
813,600
842,500
1,209,000
1,238,000
1,271,100
1,307,700
1,334,200
Hoa Binh
Central Highlands
Dong Nai
66
MALE POPULATION BY PROVINCE IN VIETNAM 20082012 (contd)

REGION/
PROVINCE
2008
2009
2010
2011
Prel. 2012
Ba Ria - Vung Tau
493,000
499,100
505,800
512,900
519,400
HCMC
3,353,900
3,455,300
3,529,500
3,583,100
3,647,700
Mekong River Delta
8,464,900
8,546,600
8,576,000
8,609,100
8,640,200
Long An
709,500
713,300
716,500
720,000
724,200
Tien Giang
814,700
820,700
825,900
829,500
829,800
Ben Tre
615,500
616,300
616,500
616,900
617,200
Tra Vinh
495,000
494,100
495,800
498,500
500,200
Vinh Long
501,300
504,600
505,500
507,000
509,400
Dong Thap
829,500
830,700
832,000
833,700
835,200
1,059,600
1,066,900
1,068,000
1,069,800
1,071,500
Kien Giang
834,100
852,200
854,100
860,600
867,900
Can Tho
583,600
589,700
595,200
597,400
603,700
Hau Giang
377,500
381,400
382,900
386,800
388,200
Soc Trang
631,300
642,700
644,900
646,200
647,000
Bac Lieu
413,000
427,300
430,400
433,500
434,500
Ca Mau
600,300
606,700
608,300
609,200
611,400
An Giang
67
NUMBER OF FOREIGN VISITORS TO VIETNAM 20082012

(Thousand VISITORS)
Tng s TOTAL
2008
2009
2010
2011
Prel. 2012
4,236
3,747
5,050
6,251
6,848
By main purpose of journey

Tourism
2,613
2,241
3,110
3,888
4,171
Business
844
742
1,024
1,003
1,166
Visiting friends
and relatives
511
518
574
1,007
1,151
Others
268
247
342
353
360
3,283
3,026
4,062
5,032
5,576
Water ways
152
66
51
46
286
Roads
801
656
938
936
986
By means of transport
Air ways
68
AVERAGE EXPENDITURE PER DOMESTIC VISITOR IN 2008 (Thousand VND)

Average amount
per visitor
Average amount
per day visitor
Average amount
1,771.8
506.2
Ha Noi
2,597.8
538.8
Hai Phong
1,576.5
461.3
Lao Cai
1,957.1
455.4
Lang Son
1,528.2
638.4
Quang Ninh
1,810.9
591.8
Thanh Hoa
1,234.6
379.6
Nghe An
1,524.7
375.3
Quang Binh
1,723.9
470.7
828.3
234.3
Thua Thien Hue
2,114.4
408.0
Da Nang
3,438.4
601.0
Quang Nam
2,192.6
408.7
Binh Dinh
1,990.1
437.2
Khanh Hoa
2,306.4
444.4
Gia Lai
1,209.1
299.4
Lam Dong
1,840.9
496.6
Binh Thuan
1,748.1
609.7
Tay Ninh
1,020.0
295.7
TP.Ho Chi Minh
2,795.3
520.6
An Giang
911.5
307.7
Can Tho
1,437.3
440.9
BY SOME Provinces
Quang Tri
Source: Statistical Yearbook 2012 General Statistics Office
69
CONSUMER PRICE INDEX (PREVIOUS MONTH = 100)

MONTH
2008
2009
2010
2011
2012
January
102.4
100.3
101.4
101.7
101.0
February
103.6
101.2
102.0
102.1
101.4
March
103.0
99.8
100.8
102.2
100.2
April
102.2
100.4
100.1
103.3
100.1
May
103.9
100.4
100.3
102.2
100.2
June
102.1
100.6
100.2
101.1
99.7
July
101.1
100.5
100.1
101.2
99.7
August
101.6
100.2
100.2
100.9
100.6
September
100.2
100.6
101.3
100.8
102.2
October
99.8
100.4
101.1
100.4
100.9
November
99.2
100.6
101.9
100.4
100.5
December
99.3
101.4
102.0
100.5
100.3
Monthly average index
101.5
100.5
100.9
101.4
100.6
December of report year

compared with previous year
119.9
106.5
111.8
118.1
106.8
Previous year=100
123.0
106.9
109.2
118.6
109.2
Year 2000=100
179.6
192.0
209.6
248.6
271.5
Year 2005=100
140.8
150.5
164.3
194.8
212.8
70
RETAIL Sales AS A PERCENTAGE OF GNI AND FINAL PRIVATE CONSUMPTION 2012

Retail sales At
Current Prices
Percentage Of GNI
Percentage Of Final
Private Consumption
1995
121,160
53%
72%
1996
145,874
54%
72%
1997
161,900
52%
72%
1998
185,598
53%
73%
1999
200,924
51%
73%
2000
220,411
51%
146%
2001
245,315
52%
140%
2002
280,884
53%
136%
2003
333,809
55%
133%
2004
398,525
57%
128%
2005
480,294
54%
135%
2006
596,207
57%
126%
2007
746,159
62%
123%
2008
1,007,214
64%
123%
2009
1,238,145
72%
109%
2010
1,614,078
78%
97%
2011
1,998,163
75%
101%
Prel. 2012
2,324,943
75%
98%
Year
Unit: Billion Dongs

71
AVERAGE EMPLOYED POPULATION IN STATE SECTOR BY KIND OF ECONOMIC

ACTIVITY (Thousand PER)
2008
2009
2010
2011
prel.
2012
5,059.3
5,040.6
5,107.4
5,250.6
5,381.0
Agriculture, forestry and fishing
193.2
187.0
184.1
183.7
169.4
Mining and quarrying
98.1
94.4
96.6
96.4
122.2
Manufacturing
588.2
649.4
635.4
408.9
424.7
Electricity, gas, stream and air

conditioning supply
90.4
92.4
101.2
111.4
102.0
Water supply, sewerage, waste

management and remediation activities
31.1
31.7
33.7
58.4
59.9
422.0
438
435.2
117.3
109.3
Wholesale and retail trade; repair of motor

vehicles and motorcycles
87.8
88.1
82.7
98.6
97.4
Transportation and storage
199.1
200.4
199.7
166.9
147.9
Accommodation and food

service activities
38.6
40.1
38.3
27.3
45.7
Information and communication
28.4
29.3
32.6
150.5
163.7
Financial, banking and insurance activities
80.5
76.1
78
152.1
148
Real estate activities
3.2
3.2
3.0
8.9
5.4
Professional, scientific and technical

activities
71.2
72.1
69.4
63.5
84.6
Administrative and support service

activities
26.6
26.8
31
31.3
32
1,604.2
1,504
1,523.6
1,523.3
1,568.1
Education and training
1,205
1,213.8
1,251.3
1,600.6
1,647.9
Human health and social work activities
229.1
230
244.4
398.8
391.1
Arts, entertainment and recreation
28.2
30
29.7
39.6
47.8
Other service activities
34.5
34.6
37.9
13.1
14.1
Tng s TOTAL
Construction
Activities of Communist Party,

socio-political organizations; public
administration and defence; compulsory
security
72
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE

(Billion VND)
2008
2009
2010
2011
Prel. 2012
Tng s TOTAL
1,903,128.1
2,298,086.6
2,963,499.7
3,695,091.9
4,627,733.1
Red River Delta
470,019.9
554,517.9
709,979.3
963,774.6
1,272,673.9
172,330.7
200,349.2
239,265.3
313,407.0
400,371.2
Vinh Phuc
48,894.7
54,266.4
74,709.3
96,235.3
120,792.1
Bac Ninh
31,491.4
42,627.0
76,117.4
152,113.6
237,425.2
Quang Ninh
54,551.8
64,853.8
80,347.6
99,122.1
127,870.3
Hai Duong
26,056.8
32,309.9
44,032.1
67,003.4
90,164.3
Hai Phong
58,912.5
64,583.0
76,533.6
86,199.2
103,915.9
Hung Yen
33,272.7
39,853.7
48,626.0
58,883.7
74,055.4
Thai Binh
12,895.6
16,177.2
22,200.5
26,372.0
34,324.6
Ha Nam
8,444.2
10,804.0
14,401.8
19,438.8
26,016.7
Nam Dinh
15,217.8
18,443.5
21,065.9
26,598.1
33,044.3
Ninh Binh
7,951.7
10,250.2
12,679.8
18,401.4
24,693.9
Northern Midlands
and Mountain
55,316.3
61,985.4
85,637.5
104,111.7
133,945.6
Ha Giang
735.7
693.7
946.9
1,495.6
1,967.1
Cao Bang
1,317.8
1,301.6
2,317.0
2,547.3
3,236.3
Bac Kan
363.9
671.1
903.7
1,182.1
1,535.8
Tuyen Quang
1,414.4
2,023.9
2,334.3
3,332.5
4,387.5
Lao Cai
4,063.7
4,055.2
6,259.9
9,138.4
12,995.5
Yen Bai
2,420.0
3,307.5
4,397.9
5,086.5
6,685.2
Thai Nguyen
17,002.2
17,938.6
24,928.8
25,196.9
30,782.9
Lang Son
1,431.9
1,836.8
2,186.4
2,475.0
2,983.3
Bac Giang
5,723.0
6,485.2
10,904.2
16,014.7
22,220.8
Phu Tho
16,222.5
17,601.4
22,427.7
28,057.5
34,560.4
Dien Bien
837.4
1,049.4
1,330.8
1,673.2
2,124.3
Lai Chau
245.2
347.0
639.0
587.0
774.3
Ha Noi
Ha Tay
73

(Billion VND) (contd)
74
2008
2009
2010
2011
Prel. 2012
Son La
1,804.3
2,263.7
2,968.3
3,784.0
5,280.3
Hoa Binh
1,734.3
2,410.3
3,092.6
3,541.0
4,411.9
North Central and

Central coastal area
125,533.9
165,164.3
277,012.9
357,971.0
449,054.4
Thanh Hoa
17,440.3
20,216.1
27,720.5
38,931.7
49,749.3
Nghe An
8,967.3
10,057.6
13,744.2
21,164.5
27,406.5
Ha Tinh
3,084.3
3,840.2
4,776.6
5,973.2
7,611.4
Quang Binh
4,249.3
4,708.5
5,866.0
6,519.8
7,831.6
Quang Tri
2,250.6
2,850.2
3,364.2
4,398.2
5,618.0
Thua Thien Hue
7,232.0
8,853.5
13,524.1
17,570.1
22,715.0
Da Nang
16,350.3
18,914.2
23,943.0
30,307.8
36,341.3
Quang Nam
12,490.6
15,816.4
20,639.5
33,440.2
46,342.7
Quang Ngai
6,041.9
25,505.3
98,467.7
122,974.4
153,893.9
Binh Dinh
11,645.7
13,044.0
16,639.7
19,660.3
23,755.6
Phu Yen
5,360.0
7,286.3
8,560.5
9,958.9
12,524.0
Khanh Hoa
21,864.9
24,812.8
28,046.6
31,628.0
36,234.5
Ninh Thuan
2,057.4
1,836.8
2,367.1
3,069.9
3,673.4
Binh Thuan
6,499.3
7,422.4
9,353.2
12,374.0
15,357.2
Central Highlands
15,121.3
17,889.2
22,743.1
28,797.3
36,322.0
Kon Tum
1,046.2
1,276.1
1,586.5
2,062.6
2,621.7
Gia Lai
4,456.7
5,417.5
6,774.5
8,541.0
11,265.1
Dak Lak
4,047.1
5,133.2
7,342.7
9,051.8
11,546.2
Dak Nong
1,493.7
1,860.6
2,187.0
2,845.1
3,515.2
Lam Dong
4,077.6
4,201.8
4,852.4
6,296.8
7,373.8
South East
994,235.7
1,199,505.6
1,483,036.3
1,766,503.5
2,139,671.7
Binh Phuoc
6,130.8
7,633.3
12,157.9
16,906.6
24,789.3
Tay Ninh
11,359.0
14,154.4
21,019.2
30,813.9
41,313.2
Binh Duong
176,091.5
203,584.1
258,083.1
307,704.7
382,474.0

2008
2009
2010
2011
Prel. 2012
Dong Nai
203,535.0
237,289.0
313,974.8
381,922.8
462,654.1
Ba Ria - Vung Tau
190,423.1
227,013.3
281,565.6
354,639.3
427,924.7
TP.Ho Chi Minh
406,696.3
509,831.5
596,235.7
674,516.2
800,516.4
Mekong River Delta
187,466.4
229,287.5
297,829.0
362,570.6
460,650.2
Long An
27,546.6
37,132.2
51,480.7
68,485.5
91,682.4
Tien Giang
12,461.6
15,271.3
24,343.0
31,853.2
42,301.2
Ben Tre
5,679.7
7,363.8
8,961.0
12,438.5
15,631.6
Tra Vinh
4,584.0
6,086.7
7,459.5
10,757.2
13,962.8
Vinh Long
7,296.2
8,937.9
10,529.9
12,232.7
15,517.7
Dong Thap
17,057.7
23,160.9
29,062.0
40,186.9
54,471.8
An Giang
18,030.3
20,398.0
24,651.1
29,953.5
36,801.5
Kien Giang
13,075.3
15,243.8
18,949.8
22,765.2
27,490.4
Can Tho
39,599.7
42,957.0
58,818.0
61,196.9
78,163.4
Hau Giang
6,154.9
6,722.8
8,058.3
10,842.9
13,183.9
Soc Trang
9,444.8
12,194.0
13,743.8
18,275.8
21,823.4
Bac Lieu
5,156.1
6,373.5
8,603.8
9,916.7
12,130.0
Ca Mau
21,379.5
27,445.6
33,168.1
33,665.6
37,490.1
Nec.
55,434.6
69,736.7
87,261.6
111,363.2
135,415.3
75
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP (Billion VND)

2008
2009
2010
2011
2012
1,903,128.1
2,298,086.6
2,963,499.7
3,695,091.9
4,627,733.1
State
345,278.3
420,956.8
567,108.0
649,272.3
757,374.5
Central
286,593.7
352,573.5
497,407.4
576,755.8
681,321.7
Local
58,684.6
68,383.3
69,700.6
72,516.5
76,052.8
Non-state
709,903.3
885,517.2
1,150,867.3
1,398,720.2
1,727,416.5
Collective
6,640.9
8,730.3
10,926.9
n.a.
n.a.
Private
572,723.3
722,550.9
962,409.4
n.a.
n.a.
Households
130,539.1
154,236.0
177,531.0
n.a.
n.a.
Foreign
invested sector
847,946.5
991,612.6
1,245,524.4
1,647,099.4
2,142,942.1
Tng s TOTAL
Structure (%)
Tng s TOTAL
100.0
100.0
100.0
100.0
100.0
State
18.1
18.3
19.1
17.6
16.4
Central
15.0
15.3
16.8
15.6
14.8
Local
3.1
3.0
2.3
2.0
1.6
Non-state
37.3
38.5
38.9
37.8
37.3
Collective
0.3
0.4
0.4
n.a.
n.a.
Private
30.1
31.4
32.5
n.a.
n.a.
Households
6.9
6.7
6.0
n.a.
n.a.
44.6
43.2
42.0
44.6
46.3
Foreign
invested sector
76
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF

ACTIVITY (BILLION VND)
OF WHICH
YEAR
Tng s
TOTAL
CULTIVATION
LIVESTOCK
SERVICE
2005
433874.4
331424.4
95252.9
7197.1
2006
451550.8
342367.4
101792.1
7391.3
2007
467723.6
353680.2
106454.8
7588.6
2008
500411.5
378012.7
114543.8
7855.0
2009
515819.6
381090.2
126614.4
8115.0
2010
540162.8
396733.6
135137.2
8292.0
2011
571885.8
421925.4
141204.2
8756.2
Prel. 2012
587792.7
433870.1
144862.5
9060.1
Index (previous year=100) percentage

2005
103.4
101.4
111.4
102.6
2006
104.1
103.3
106.9
102.7
2007
103.6
103.3
104.6
102.7
2008
107
106.9
107.6
103.5
2009
103.1
100.8
110.5
103.3
2010
104.7
104.1
106.7
102.2
2011
105.9
106.3
104.5
105.6
Prel. 2012
102.8
102.8
102.6
103.5
77
EXPORTS AND IMPORTS OF GOOD (MILLION USD)
78
OF WHICH
Tng s
TOTAL
Exports
Imports
Balance
1990
5,156
2,404
2,752
(348)
1991
4,425
2,087
2,338
(251)
1992
5,122
2,581
2,541
40
1993
6,909
2,985
3,924
(939)
1994
9,880
4,054
5,826
(1,772)
1995
13,604
5,449
8,155
(2,707)
1996
18,399
7,256
11,144
(3,888)
1997
20,777
9,185
11,592
(2,407)
1998
20,860
9,360
11,500
(2,139)
1999
23,284
11,541
11,742
(201)
2000
30,119
14,483
15,637
(1,154)
2001
31,247
15,029
16,218
(1,189)
2002
36,452
16,706
19,746
(3,040)
2003
45,405
20,149
25,256
(5,107)
2004
58,454
26,485
31,969
(5,484)
2005
69,208
32,447
36,761
(4,314)
2006
84717.3
39826.2
44891.1
(5,065)
2007
111326.1
48561.4
62764.7
(14,203)
2008
143398.9
62685.1
80713.8
(18,029)
2009
127045.1
57096.3
69948.8
(12,853)
2010
157075.3
72236.7
84838.6
(12,602)
2011
203655.5
96905.7
106749.8
(9,844)
Prel. 2012
228309.6
114529.2
113780.4
749
YEAR
EXPORTS AND IMPORTS OF GOOD (MILLION USD) (contd)

YEAR
Tng s
TOTAL
OF WHICH
Exports
Imports
Balance

1991
85.8
86.8
84.9
1992
115.7
123.7
108.7
1993
134.9
115.7
154.4
1994
143.0
135.8
148.5
1995
137.7
134.4
140.0
1996
135.2
133.2
136.6
1997
112.9
126.6
104.0
1998
100.4
101.9
99.2
1999
111.6
123.3
102.1
2000
129.4
125.5
133.2
2001
103.7
103.8
103.7
2002
116.7
111.2
121.8
2003
124.6
120.6
127.9
2004
128.7
131.4
126.6
2005
118.4
122.5
115.0
2006
122.4
122.7
122.1
2007
131.4
121.9
139.8
2008
128.8
129.1
128.6
2009
88.6
91.1
86.7
2010
123.6
126.5
121.3
2011
129.7
134.2
125.8
Prel. 2012
112.1
118.2
106.6
79
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND OF

ECONOMIC ACTIVITY (Billion VND)
Trade
Hotel,
restaurant
Tourism
and services
1990
19,031.2
16,747.4
2,283.8
n.a.
1991
33,403.6
29,183.3
4,220.3
n.a.
1992
51,214.5
44,778.3
6,436.2
n.a.
1993
67,273.3
58,424.4
8,848.9
n.a.
1994
93,490.0
74,091.0
11,656.0
7743
1995
121,160.0
94,863.0
16,957.0
9340
1996
145,874.0
117,547.0
18,950.0
9377
1997
161,899.7
131,770.4
20,523.5
9605.8
1998
185,598.1
153,780.6
21,587.7
10229.8
1999
200,923.7
166,989.0
21,672.1
12262.6
2000
220,410.6
183,864.7
23,506.2
13039.7
2001
245,315.0
200,011.0
30,535.0
14769
2002
280,884.0
221,569.7
35,783.8
23530.5
2003
333,809.3
262,832.6
39,382.3
31594.4
2004
398,524.5
314,618.0
45,654.4
38252.1
2005
480,293.5
373,879.4
58,429.3
47984.8
2006
596,207.1
463,144.1
71,314.9
61748.1
2007
746,159.4
574,814.4
90,101.1
81243.9
2008
1,007,213.5
781,957.1
113,983.2
111273.2
2009
1,238,145.0
983,281.0
139,897.3
114966.7
2010
1,614,078.4
1,254,152.0
180,633.3
179293.1
2011
1,998,162.7
1,535,627.8
221,703.6
240831.3
Prel. 2012
2,324,942.9
1,790,143.3
260,276.6
274523
YEAR
80
OF WHICH
Tng s
TOTAL
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND OF

ECONOMIC ACTIVITY (Billion VND) (contd)
YEAR
Tng s
TOTAL
OF WHICH
Trade
Hotel,
restaurant
Tourism
and services
Structure (percentage)
1990
100.0
88.0
12.0
n.a.
1991
100.0
87.4
12.6
n.a.
1992
100.0
87.4
12.6
n.a.
1993
100.0
86.8
13.2
n.a.
1994
100.0
79.3
12.5
8.2
1995
100.0
78.3
14.0
7.7
1996
100.0
80.6
13.0
6.4
1997
100.0
81.4
12.7
5.9
1998
100.0
82.9
11.6
5.5
1999
100.0
83.1
10.8
6.1
2000
100.0
83.4
10.7
5.9
2001
100.0
81.5
12.5
2002
100.0
78.9
12.7
8.4
2003
100.0
78.7
11.8
9.5
2004
100.0
78.9
11.5
9.6
2005
100.0
77.8
12.2
10
2006
100.0
77.7
12.0
10.3
2007
100.0
77.0
12.1
10.9
2008
100.0
77.6
11.3
11.1
2009
100.0
79.4
11.3
9.3
2010
100.0
77.7
11.2
11.1
2011
100.0
76.9
11.1
12.1
Prel. 2012
100.0
77.0
11.2
11.8
81
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP

(BILLION VND)
State
Non-State
Foreign
invested sector
1990
19,031.2
5,788.7
13,242.5
n.a.
1991
33,403.6
9,000.8
24,402.8
n.a.
1992
51,214.5
12,370.6
38,843.9
n.a.
1993
67,273.3
14,650.0
52,623.3
n.a.
1994
93,490.0
21,566.0
71,478.0
446.0
1995
121,160.0
27,367.0
93,193.0
600.0
1996
145,874.0
31,123.0
112,960.0
1,791.0
1997
161,899.7
32,369.2
127,332.4
2,198.1
1998
185,598.1
36,083.8
147,128.3
2,386.0
1999
200,923.7
37,292.6
160,999.6
2,631.5
2000
220,410.6
39,205.7
177,743.9
3,461.0
2001
245,315.0
40,956.0
200,363.0
3,996.0
2002
280,884.0
45,525.4
224,436.4
10,922.2
2003
333,809.3
52,381.8
267,724.8
13,702.7
2004
398,524.5
59,818.2
323,586.1
15,120.2
2005
480,293.5
62,175.6
399,870.7
18,247.2
2006
596,207.1
75,314.0
498,610.1
22,283.0
2007
746,159.4
79,673.0
638,842.4
27,644.0
2008
1,007,213.5
98,351.2
874,824.5
34,037.9
2009
1,238,145.0
162,599.6
1,042,425.6
33,119.9
2010
1,614,078.4
228,608.7
1,342,988.0
42,481.7
2011
1,998,162.7
251,126.9
1,688,532.6
58,503.2
Prel. 2012
2,324,942.9
282,883.7
1,974,417.2
67,642.0
YEAR
82
OF WHICH
Tng s
TOTAL
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP

YEAR
OF WHICH
Tng s
TOTAL
State
Non-State
Foreign
invested sector
Structure (percentage)
1990
100.0
30.4
69.6
n.a.
1991
100.0
26.9
73.1
n.a.
1992
100.0
24.2
75.8
n.a.
1993
100.0
21.8
78.2
n.a.
1994
100.0
23.1
76.4
0.5
1995
100.0
22.6
76.9
0.5
1996
100.0
21.3
77.5
1.2
1997
100.0
20.0
78.6
1.4
1998
100.0
19.4
79.3
1.3
1999
100.0
18.6
80.1
1.3
2000
100.0
17.8
80.6
1.6
2001
100.0
16.7
81.7
1.6
2002
100.0
16.2
79.9
3.9
2003
100.0
15.7
80.2
4.1
2004
100.0
15.0
81.2
3.8
2005
100.0
12.9
83.3
3.8
2006
100.0
12.7
83.6
3.7
2007
100.0
10.7
85.6
3.7
2008
100.0
9.8
86.8
3.4
2009
100.0
13.1
84.2
2.7
2010
100.0
14.2
83.2
2.6
2011
100.0
12.6
84.5
2.9
Prel. 2012
100.0
12.2
84.9
2.9
83
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT CURRENT

PRICES) (Billion VND)
REGION/
PROVINCE
2009
2010
2011
Prel. 2012
Tng s TOTAL
1,007,213.50 1,238,145.00
1,614,078.40 1,998,162.70
Red River Delta
237,424.50
282,715.70
388,642.60
528,098.50
561,814.30
133,312.0
157,217.8
228,992.6
325,709.3
327,110.6
Vinh Phuc
9,997.40
11,896.30
16,479.50
21,389.80
28,723.30
Bac Ninh
9,888.20
13,520.80
17,335.60
19,454.20
25,240.90
Quang Ninh
18,557.70
20,486.40
25,127.30
31,466.00
37,173.80
Hai Duong
8,690.70
9,757.50
12,340.60
14,304.20
14,967.70
Hai Phong
22,493.50
27,496.20
34,503.80
50,361.00
50,092.40
Hung Yen
6,645.50
7,919.10
9,914.20
11,964.80
14,020.70
Thai Binh
8,835.50
10,995.90
14,326.40
17,959.90
20,625.90
Ha Nam
4,452.60
5,786.70
7,145.30
7,478.70
10,353.50
Nam Dinh
7,906.30
9,406.30
11,821.60
14,158.40
17,223.20
Ninh Binh
6,645.10
8,232.70
10,655.70
13,852.20
16,282.30
Northern
Midlands and
Mountain
50,541.00
62,460.70
78,019.90
98,511.50
114,869.30
Ha Giang
1,788.20
2,101.90
2,530.00
3,429.30
4,012.80
Cao Bang
2,374.90
3,288.10
3,714.90
5,760.40
5,386.50
Bac Kan
1,202.20
1,528.00
1,766.20
2,671.30
2,710.90
Tuyen Quang
3,601.50
4,493.20
5,844.20
8,194.50
8,210.50
Lao Cai
3,581.00
4,415.90
5,624.60
6,892.60
8,504.20
Yen Bai
3,253.00
4,021.40
5,344.10
6,218.50
7,633.70
Thai Nguyen
6,379.30
7,642.80
8,880.60
11,608.40
13,429.10
Lang Son
5,984.70
7,403.80
9,280.90
10,049.50
12,062.00
Bac Giang
4,714.90
5,996.20
7,489.80
9,487.80
11,684.80
Phu Tho
6,997.50
8,146.40
9,911.30
12,714.20
14,619.30
Dien Bien
1,921.70
2,386.20
3,325.20
4,353.00
5,079.50
Ha Noi
Ha Tay
84
2008
2,324,942.90

PRICES) (Billion VND) (contd)
2008
2009
2010
2011
Prel. 2012
885.60
1,135.40
1,362.90
1,892.10
1,739.00
Son La
5,072.90
6,314.50
8,083.20
9,213.90
12,365.70
Hoa Binh
2,783.60
3,586.90
4,862.00
6,026.00
7,431.30
156,810.40
194,927.10
249,144.00
304,408.20
371,598.10
Thanh Hoa
14,301.70
17,780.00
23,835.30
29,465.40
40,512.60
Nghe An
16,155.70
19,914.10
27,680.20
31,148.50
39,219.30
Ha Tinh
8,985.30
11,471.90
14,639.40
18,968.10
21,783.20
Quang Binh
6,024.60
7,273.60
9,563.00
11,927.70
13,657.20
Quang Tri
5,685.70
7,311.10
9,493.80
12,281.50
15,209.00
Thua Thien Hue
9,275.00
10,960.60
14,583.80
18,047.20
20,746.50
Da Nang
18,435.20
26,867.00
34,103.20
42,696.30
50,725.40
Quang Nam
8,956.20
11,154.60
14,179.20
16,403.70
23,299.60
Quang Ngai
10,713.10
13,400.00
17,229.70
20,169.80
25,199.10
Binh Dinh
15,835.60
18,797.30
22,525.40
28,121.70
32,410.20
Phu Yen
6,151.40
7,495.40
9,362.70
11,506.30
14,280.30
Khanh Hoa
20,039.30
23,390.10
29,048.20
35,610.20
43,212.00
Ninh Thuan
4,223.20
5,106.90
6,416.30
7,376.50
9,153.00
Binh Thuan
12,028.40
14,004.50
16,483.80
20,685.30
22,190.70
Central Highlands
40,170.90
52,575.20
68,400.50
76,267.30
95,605.20
Kon Tum
2,188.60
2,790.60
3,680.60
4,849.60
6,219.20
Gia Lai
8,229.90
10,069.50
13,106.00
18,268.20
20,962.20
Dak Lak
13,271.40
19,115.80
26,134.90
22,533.80
30,437.20
Dak Nong
3,344.50
4,184.60
5,213.20
6,618.90
7,902.20
Lam Dong
13,136.50
16,414.70
20,265.80
23,996.90
30,084.40
South East
336,668.20
420,436.30
541,686.00
647,396.30
774,528.90
Binh Phuoc
7,834.10
9,380.80
12,225.70
16,131.10
18,814.30
Tay Ninh
19,111.40
22,286.40
30,209.60
32,361.10
43,401.50
Lai Chau
North Central and

Central coastal area
85

PRICES) (Billion VND) (contd)
2008
2009
2010
2011
Prel. 2012
Binh Duong
26,344.40
33,699.90
45,503.30
55,691.50
70,284.70
Dong Nai
37,720.80
45,230.50
57,221.00
73,065.50
84,249.70
Ba Ria - Vung Tau
14,050.50
18,808.60
23,356.40
32,934.80
32,753.80
TP.Ho Chi Minh
231,607.00
291,030.10
373,170.00
437,212.30
525,024.90
Mekong River Delta
185,598.50
225,030.00
288,185.40
343,480.90
406,527.10
Long An
11,579.50
14,077.10
17,937.00
22,762.50
27,214.80
Tien Giang
15,413.60
18,060.10
21,498.80
27,271.40
32,142.70
Ben Tre
10,878.20
12,587.00
15,547.50
18,895.90
19,854.50
Tra Vinh
6,798.80
7,549.70
8,573.60
10,435.20
11,910.10
Vinh Long
11,361.60
13,784.40
17,028.60
19,839.00
22,521.40
Dong Thap
16,891.00
21,678.20
26,745.00
37,545.40
41,261.50
An Giang
28,396.20
32,135.00
49,075.70
44,201.80
59,389.40
Kien Giang
19,546.30
22,567.20
29,871.30
37,640.10
39,973.00
Can Tho
20,520.60
27,173.70
32,501.50
40,284.30
45,163.40
Hau Giang
6,961.80
9,389.80
12,067.90
16,495.30
22,412.70
Soc Trang
12,337.00
15,608.10
21,734.50
25,639.60
30,808.00
Bac Lieu
9,448.60
11,600.00
11,854.50
12,120.90
17,611.30
Ca Mau
15,465.30
18,819.70
23,749.50
30,349.30
36,264.30
86
NUMBER OF HEALTH Establishments

REGION/PROVINCE
2008
2009
2010
2011
2012
13,460
13,450
13,467
13,506
13,239
Hospital
9,997.40
11,896.30
16,479.50
21,389.80
28,723.30
Regional polyclinic
9,888.20
13,520.80
17,335.60
19,454.20
25,240.90
Sanatorium and
rehabilitation hospital
18,557.70
20,486.40
25,127.30
31,466.00
37,173.80
Medical service units in

communes, precincts
8,690.70
9,757.50
12,340.60
14,304.20
14,967.70

offices, enterprises
22,493.50
27,496.20
34,503.80
50,361.00
50,092.40
Others
6,645.50
7,919.10
9,914.20
11,964.80
14,020.70
Tng s TOTAL

Tng s TOTAL
100.2
99.9
100.1
100.3
98.0
Hospital
101.9
102.9
102.8
101.0
99.0
Regional polyclinic
94.2
87.3
91.2
99.7
103.4
Sanatorium and
78.4
107.5
102.3
134.1
105.1

communes, precincts
100.6
100.6
100.4
100.2
97.4

100.0
100.0
100.0
100.0
100.7
92.7
89.5
97.1
90.9
113.3
Others
Source: Statistical Yearbook 2012 excluding private establishments.
87
NUMBER OF HEALTH Establishments UNDER PROVINCIAL DEPARTMENT OF

HEALTH IN 2012 BY PROVINCE (UNIT)
Tng s
Total
Hospital
Regional
polyclinic
Sanatorium
and
rehabilitation
hospital
Medical
service
unit
12,407
963
621
35
10,757
2,489
210
89
2,170
673
41
49
n.a.
577
Vinh Phuc
162
14
139
Bac Ninh
140
12
126
Quang Ninh
218
19
11
186
Hai Duong
291
19
265
Hai Phong
251
23
224
Hung Yen
179
17
n.a.
n.a.
162
Thai Binh
24
22
n.a.
Ha Nam
131
12
n.a.
116
Nam Dinh
248
18
n.a.
229
Ninh Binh
172
13
12
146
2,940
187
218
2,524
Ha Giang
211
14
19
177
Cao Bang
235
16
20
n.a.
199
Bac Kan
133
n.a.
122
Tuyen Quang
166
12
12
141
Lao Cai
213
12
36
164
Yen Bai
213
14
19
n.a.
180
Thai Nguyen
209
13
13
181
Lang Son
264
13
24
226
WHOLE
COUNTRY
Red
River Delta
Ha Noi
Ha Tay
Northern
Midlands
and Mountain
88

HEALTH IN 2012 BY PROVINCE (UNIT) (CONTD)
Tng s
Total
Hospital
Regional
polyclinic
Sanatorium
and
rehabilitation
hospital
Medical
service
unit
Bac Giang
144
13
18
n.a.
112
Phu Tho
128
10
15
n.a.
103
Dien Bien
238
16
16
204
Lai Chau
243
14
21
n.a.
208
Northern
Central and
Central
coastal area
3,283
230
127
10
2,910
Thanh Hoa
687
36
12
637
Nghe An
531
28
22
480
Ha Tinh
291
16
12
262
Quang Binh
173
n.a.
159
Quang Tri
160
10
142
Thua
Thien Hue
176
14
152
Da Nang
71
13
n.a.
56
Quang Nam
280
24
11
n.a.
244
Quang Ngai
206
18
n.a.
182
Binh Dinh
182
17
159
Phu Yen
126
13
105
Khanh Hoa
169
13
14
140
Ninh Thuan
81
65
Binh Thuan
150
13
10
n.a.
127
Central
Highlands
836
71
50
708
Kon Tum
122
10
13
97
Gia Lai
242
19
14
208
Dak Lak
206
20
n.a.
184
89

HEALTH IN 2012 BY PROVINCE (UNIT) (CONTD)
Tng s
Total
Hospital
Regional
polyclinic
Sanatorium
and
rehabilitation
hospital
Medical
service
unit
Dak Nong
79
n.a.
n.a.
71
Lam Dong
187
14
22
148
South East
1,022
108
35
872
Binh Phuoc
128
12
n.a.
111
Tay Ninh
110
12
95
Binh Duong
112
11
91
Dong Nai
197
16
n.a.
171
Ba Ria Vung Tau
98
10
n.a.
82
TP.Ho Chi
Minh
377
50
322
Mekong
River Delta
1,837
157
102
1,573
Long An
211
16
n.a.
190
Tien Giang
193
11
13
n.a.
169
Ben Tre
185
12
n.a.
164
Tra Vinh
119
11
15
n.a.
93
Vinh Long
117
n.a.
102
Dong Thap
169
16
144
An Giang
182
15
11
n.a.
156
Kien Giang
158
13
16
n.a.
129
Can Tho
102
16
n.a.
n.a.
85
Hau Giang
92
74
Soc Trang
122
11
n.a.
109
Bac Lieu
73
n.a.
64
Ca Mau
114
12
94
90
NUMBER OF PATIENT BEDS (Thousand beds)

REGION/PROVINCE
2008
2009
2010
2011
2012
Tng s TOTAL
219.8
232.9
246.3
266.7
275.1
Hospital
151.8
163.9
176.6
195.5
203.4
Regional polyclinic
8.7
8.1
7.7
7.7
7.8
Sanatorium and
4.3
4.9
5.0
6.3
7.7

communes, precincts
48.7
49.4
50.3
50.6
50.7

5.0
5.0
5.0
5.0
3.4
Others
2.0
1.6
1.7
1.6
2.1
Bed per 10000 inhabitant

(bed)
19.6
20.8
22.0
24.0
24.9

Tng s TOTAL
104.3
106.0
105.8
108.3
103.2
Hospital
101.9
102.9
102.8
101.0
99.0
Regional polyclinic
94.2
87.3
91.2
99.7
103.4
Sanatorium and
78.4
107.5
102.3
134.1
105.1

communes, precincts
100.6
100.6
100.4
100.2
97.4

100.0
100.0
100.0
100.0
100.7
92.7
89.5
97.1
90.9
113.3
Others
Bed per 10000 inhabitant
91
NUMBER OF health staff (thousand persons)

REGION/PROVINCE
2008
2009
2010
2011
2012
Doctors
57.3
60.8
61.4
62.8
73.7
Assistant physicians
49.8
51.8
52.2
54.2
58.7
Nurses
65.1
71.5
82.3
88.1
100.3
Midwives
23.0
25.0
26.8
27.9
30.1
Doctors per 10000

inhabitants (Persons)
6.7
7.1
7.1
7.1
8.3
Pharmacists of
high degree
5.8
5.7
5.6
5.8
10.3
Pharmacists of
middle degree
13.9
15.9
17.9
20.5
30.3
Assistant Pharmacists
8.6
8.1
7.2
6.6
7.5
Medical staff
Pharmaceutical staff

Medical staff
Doctors
104.6
106.1
101.0
102.3
117.4
Assistant physicians
102.0
104.1
100.8
103.8
108.3
Nurses
107.9
109.9
115.1
107.0
113.8
Midwives
110.5
109.0
107.2
104.1
107.9
"Doctors per 10000
103.1
106.0
100.0
100.0
116.9
Pharmacists of
high degree
102.1
98.1
98.2
103.6
177.6
Pharmacists of
middle degree
112.2
113.9
112.6
114.5
147.8
Assistant Pharmacists
100.6
94.3
88.9
91.7
113.6
Pharmaceutical staff
92
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE

AND BY REGION (Thousand VND)
2004
2006
2008
2010
2012
636
995
1,387
2,000
10,757
Urban
815
1,058
1,605
2,130
3,071
Rural
378
506
762
1,070
1,541
Red River Delta
498
666
1,065
1,580
2,304
Northern midlands
and mountain areas
327
442
657
905
1,285
North Central area

and Central coastal area
361
476
728
1,018
1,469
Central Highlands
390
522
795
1,088
1,631
South East
893
1,146
1,773
2,304
3,241
Mekong River Delta
471
628
940
1,247
1,785
WHOLE COUNTRY
By Residence
By Region
93
MONTHLY AVERAGE CONSUMPTION EXPENDITURE PER CAPITA AT CURRENT

PRICES BY RESIDENCE AND BY REGION (Thousand VND)
2004
2006
2008
2010
2012
360.0
460.0
705.0
1,139.0
1,608.0
Urban
595.0
738.0
1,115.0
1,726.0
2,304.0
Rural
284.0
359.0
548.0
891.0
1,316.0
Red River Delta
378.0
479.0
725.0
1,343.3
1,898.0
Northern midlands
and mountain areas
265.0
336.0
500.0
814.6
1,196.0
North Central area

288.0
362.0
559.0
957.5
1,406.0
Central Highlands
295.0
391.0
606.0
915.1
1,535.0
South East
611.0
785.0
1,240.0
1,639.9
2,145.0
Mekong River Delta
335.0
435.0
624.0
987.6
1,373.0
WHOLE COUNTRY
By Residence
By Region
94
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION (percentage)

2006
2008
2010
2011
Prel. 2012
15.5
13.4
14.2
12.6
11.1
Urban
7.7
6.7
6.9
5.1
3.9
Rural
18.0
16.1
17.4
15.9
14.4
Red River Delta
10.0
8.6
8.3
7.1
6.1
Northern midlands
and mountain areas
27.5
25.1
29.4
26.7
24.2
North Central area

22.2
19.2
20.4
18.5
16.7
Central Highlands
24.0
21.0
22.2
20.3
18.6
3.1
2.5
2.3
1.7
1.4
13.0
11.4
12.6
11.6
10.6
WHOLE COUNTRY
By Residence
By Region
South East
Mekong River Delta
95
Monthly average income per employee in state sector at current

prices by kind of economic activity (Thousand VND)
2005
2009
2010
2011
Prel.2012
WHOLE COUNTRY
1,639.5
3,027.2
3,259.5
3,775.2
4,465.6
Agriculture, forestry and fishing
1,130.4
2,688.3
3,125.2
4,165.7
5,199.0
Mining and quarrying
3,504.0
6,439.9
4,453.2
4,852.8
5,532.9
Manufacturing
1,777.4
2,742.2
3,280.0
3,955.6
4,472.3
Electricity, gas, steam and

air conditioning supply
2,620.3
4,343.2
5,551.4
5,934.5
5,575.3
Water supply, sewerage, waste

management and remediation
activities
1,475.0
2,939.2
3,794.4
4,095.2
3,957.1
Construction
1,566.9
2,746.2
3,122.5
3,669.0
4,624.1
Wholesale and retail trade; repair of

motor vehicles and motorcycles
1,836.0
3,042.7
3,357.0
4,397.7
5,043.9
Transportation and storage
2,973.8
4,261.1
4,296.4
5,036.2
5,693.3
Accommodation and
food service activities
1,853.0
3,325.0
3,387.0
3,847.3
5,205.5
Information and communication
3,688.7
4,973.7
5,104.5
5,342.2
5,644.3
Financial, banking and

insurance activities
3,353.0
6,811.0
6,380.6
6,573.2
6,853.7
Real estate activities
2,280.2
3,967.4
4,365.8
4,601.3
6,761.9
Professional, scientific and

technical activities
2,582.0
3,206.2
3,542.7
4,333.3
5,521.3
Administrative and support

service activities
2,170.5
2,875.7
3,344.6
3,583.7
4,321.4
Activities of Communist Party,

socio-political organizations;
public administration and defence;
compulsory security
1,019.5
2,315.5
2,536.1
2,963.0
3,880.3
Education and training
1,337.0
2,754.2
2,980.0
3,426.4
4,263.0
Human health and social work activities
1,322.1
2,840.5
3,104.6
3,628.4
4,490.6
Arts, entertainment and recreation
1,254.7
2,765.6
2,946.5
3,444.4
4,343.8
Other service activities
1,287.4
2,563.2
2,524.4
2,507.5
3,090.8
96
GDP (Expenditure) REAL GROWTH RATE (percentage)

2010
2011
2012
2013
2014
Japan
4.7
-0.6
1.9
1.4
1.5
China
10.3
9.2
7.8
7.7
7.5
Hong Kong
6.8
4.9
1.5
2.4
3.2
Taiwan
10.8
4.2
1.5
2.0
3.0
South Korea
6.3
3.7
2.0
2.5
3.3
Indonesia
6.2
6.5
6.2
6.0
6.4
Malaysia
7.4
5.1
5.6
4.8
5.2
Philippines
7.6
3.6
6.8
6.5
6.6
Singapore
14.8
5.2
1.3
3.5
4.5
Thailand
7.8
0.1
6.5
2.5
4.8
Vietnam
6.4
6.2
5.2
5.2
5.8
India (CY)
11.2
7.7
3.8
3.5
5.6
Australia
2.3
2.6
3.6
2.5
3.0
New Zealand
0.9
1.3
3.2
2.6
3.8
Source: IMA Asia Report 2012
97
INFLATION RATE, CPI YEAR AVERAGE (percentage)

2010
2011
2012
2013
2014
Japan
-0.7
-0.3
0.0
0.2
2.4
China
3.3
5.4
2.7
2.7
3.4
Hong Kong (composite CPI)
2.3
5.3
4.1
4.3
3.1
Taiwan
1.0
1.4
1.9
0.8
1.3
South Korea
2.9
4.0
2.2
1.2
2.0
Indonesia
5.1
5.4
4.3
7.0
7.1
Malaysia
1.7
3.2
1.6
2.1
3.5
Philippines
3.8
4.7
3.2
2.9
3.9
Singapore
2.8
5.2
4.6
2.4
2.8
Thailand
3.3
3.8
3.0
2.2
2.8
Vietnam
9.2
18.7
9.1
6.6
6.0
India
(CY CPI urban non-manual workers)
12.0
8.9
9.8
10.1
7.2
Australia
2.9
3.3
1.8
2.3
2.7
New Zealand
2.3
4.0
1.1
1.2
2.9
98
EXCHANGE RATE TO US$1, YEAR AVERAGE

2010
2011
2012
2013
2014
Japan
88.00
80.00
80.00
97.00
106.00
China
6.77
6.46
6.31
6.19
6.08
Hong Kong
7.77
7.78
7.76
7.76
7.76
31.60
29.50
29.60
29.70
29.40
South Korea
1159.00
1108.00
1125.00
1096.00
1058.00
Indonesia
9086.00
8776.00
9384.00
10538.00
12125.00
Malaysia
3.22
3.06
3.09
3.15
3.23
Philippines
45.10
43.30
42.20
42.50
42.80
Singapore
1.36
1.26
1.25
1.25
1.22
Thailand
31.70
30.50
31.10
30.80
32.60
Vietnam
19151.00
20681.00
20847.00
21019.00
21300.00
India (FY)
45.80
46.60
53.40
58.50
66.00
Australia
1.09
0.96
0.96
1.04
1.15
New Zealand
1.39
1.26
1.23
1.22
1.18
Taiwan
99
NIELSEN VIETNAM
Ho Chi Minh City Head Office
Over 250,000 consumer and audit interviews annually
Offices in top key cities in Vietnam:
HCMC, Ha Noi, Da Nang, Nha Trang, Can Tho, Hai Phong
Field work offices in other key areas 450+ full time staff
CONTACTS
Tel: +84 8 3997 8088

Fax: +84 8 3845 5348
Email: vietnaminfo@nielsen.com
WEB: www.nielsen.com/vn
www.facebook.com/vietnamnielsen
www.twitter.com/nielsenvietnam
About nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and
measurement company with leading market positions in marketing
and consumer information, television and other media measurement,
online intelligence, mobile measurement, trade shows and related
properties. Nielsen has a presence in approximately 100 countries, with
headquarters in New York, USA and Diemen, the Netherlands.
For more information, visit www.nielsen.com.
Copyright 2014 The Nielsen Company. All rights reserved. Nielsen and
the Nielsen logo are trademarks or registered trademarks of CZT/ACN
Trademarks, L.L.C. Other product and service names are trademarks or
registered trademarks of their respective companies. 14/8038
PERFORMANCE FRAMEWORK
At Nielsen, we analyze billions of data points to see consumers
in an uncommon way. We provide unique insights that allow our
clients to unlock demand. The performance framework supports
our mission to help clients make faster, smarter, more confident
decisions to improve profitable growth.
CONSUMERIZATION
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer. Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments.
INNOVATION
INNOVATION
Once weve helped identify
the desires and needs of
consumers, clients rely on our
ability to shape and develop
breakthrough products and
services. This not only includes
effective go-to-market plans,
but also innovative solutions
to expand their product
portfolio for future growth.
MARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI).
Nielsen determines whether
campaigns reached the right
consumers, how the message
resonated and what action was
taken as a result.
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available,
visible and effectively
promoted. With insights into
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clients get the right price, and
create promotional and retail
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2013 YEAR IN REVIEW
09

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KNOW. ACT. GROW.

Driving smarter business

Over TWO DECADES OF DRIVING

We capture and analyse

of the most popular U.S.

We measure the activity

online panelists worldwide

Nielsen scanned its

Nielsen becomes the

retail product transactions

Copyright 2014 The Nielsen Company

Vietnam continues to be a volatile market. In less than two years,

Driving sm arter business Decisions in Vie tna m 2014

Information is everywhere and as easy as it is to jump on the

Copyright 2014 The Nielsen Company

Driving sm arter business Decisions in Vie tna m 2014

With presence in 104 countries, Nielsens mission is to provide

Copyright 2014 The Nielsen Company

Biscuits and pies

Driving sm arter business Decisions in Vie tna m 2014

INSIGHT 2: WHAT SHOPPERS WANT

INSIGHT 3: HEALTH MATTERS

INSIGHT 4: DEMYSTIFYING RURAL VIETNAM

INSIGHT 5: MORE DEVICES, MORE SCREENS

INSIGHT 6: FUTURE OF BANKING

TAKING A CLOSER LOOK AT THE DATA

TAKING A CLOSER LOOK AT THE DATA POPULATION

Copyright 2014 The Nielsen Company

Driving sm arter business Decisions in Vie tna m 2014

CONSUMERS ARE AT THE HEART

Copyright 2014 The Nielsen Company

VIETNAMESE CONSUMERS ARE

now is the time

Driving sm arter business Decisions in Vie tna m 2014

Q2 2014: ACROSS ASIA PACIFIC,

Copyright 2014 The Nielsen Company

Nearly half OF VIETNAMESE RESPONDENTS FEEL Confident ABOUT

OPTIMISM ABOUT PERSONAL FINANCE IS Higher, ALTHOUGH BELOW

Base: All respondents n=10125

Driving sm arter business Decisions in Vie tna m 2014

Vietnams WILLINGNESS TO SPEND is relatively lower than the

Copyright 2014 The Nielsen Company

HIGHEST SAVINGS SINCE 2011 (after covering essential

Putting into savings

New technology products

Paying off debts/

I have no spare cash

Base: All respondents n=503

Driving sm arter business Decisions in Vie tna m 2014

SNAPSHOT OF VIETNAM OVER THE YEARS

INDEX LEVELS INDICATE DEGREES OF OPTIMISM (>100) AND PESSIMISM (<100)

SINCE LAST YEAR, PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVE

Copyright 2014 The Nielsen Company

Driving sm arter business Decisions in Vie tna m 2014

RETAIL VIETNAM: WHATS FLYING

Copyright 2014 The Nielsen Company

FMCG MARKET is facing the heat

2.9 3.0 3.2

20.0 19.2 19.8 11.1

UNIT VALUE CHANGE

8 in 10 Vietnamese consumers changed their spending to save

Driving sm arter business Decisions in Vie tna m 2014

WHAT ARE THE TOP 3 HOUSEHOLD EXPENSES TO CUT BACK ON?

Try to save on gas