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@MEvans14
Euromonitor International
Euromonitor International
Euromonitor International
CONSUMER LENDING
Mortgages/Housing
Consumer Credit
Auto Lending
Card Lending
Home Lending
Durables Lending
Education Lending
Other Personal Lending
CONSUMER PAYMENTS
Card Payment Transactions
Cash Transactions
Other Paper Payments
Electronic direct/ACH
transactions
Euromonitor International
Euromonitor International
Reduce
Costs
Enhance the
customer
experience
Further
brand
proposition
Euromonitor International
Euromonitor International
10
12
million
MOBILE APP USERS
6
million
MOBILE PAYMENTS
PROCESSED BY
STARBUCKS WEEKLY
15%
Euromonitor International
Euromonitor International
OF TOTAL US SALES
MADE VIA MOBILE DEVICE
11
Euromonitor International
12
50%
OF ALL MOBILE
PHONES SOLD IN THE
US IN 2011 WERE
SMARTPHONES
80%
OF ALL MOBILE
PHONES SOLD IN THE
US IN 2014 IS
ESTIMATED TO BE
SMARTPHONES
Euromonitor International
13
Euromonitor International
Best practice: Mobile success starts with having the right audience
Euromonitor International
14
Wendys
Euromonitor International
15
16
Source: http://blog.leonardo.com/attracting-millennial-travelers-hotels-visual-story/
Euromonitor International
17
46%
UK SMARTPHONE
OWNERS REPORT
PRIVACY CONCERNS
57%
Source: http://cs.njit.edu/academics/graduate/mscsp.php
Euromonitor International
18
Pay before:
Pre-paid card
Pay at purchase:
Direct bank transfer
Pay after:
Credit or charge card
Euromonitor International
19
Courtesy of Isis
Courtesy of Uber
Euromonitor International
20
Courtesy of Zapp
Euromonitor International
Source: http://mobilemarketingmagazine.com
21
Best practice: The ease of use for the consumer will be vital
Euromonitor International
22
NFC
Chips
BLE
QR
codes
Courtesy of PayPal
Euromonitor International
23
Increase in the
availability of
smartphones
Rise of locationbased
technologies
Euromonitor International
Emergence of
big data
24
Sending the right message to the right person at the right time
Apple Inc
Euromonitor International
25
Asset tracking
Inventory control
Price matching
Coupon issuance
Courtesy of Estimote
Product information
Instant payments
Euromonitor International
26
Euromonitor International
Euromonitor International
27
Euromonitor International
28
Security
Privacy
Uninformed
Convenience
Euromonitor International
29
30
Loyalty of the future will be about more than merely miles or points
21.9
AVERAGE NUMBER OF
LOYALTY MEMBERSHIPS
PER US HOUSEHOLD
9.5
AVERAGE NUMBER OF
ACTIVE MEMBERSHIPS
$16
billion
UNUSED PERCEIVED
VALUE IN REWARDS
Euromonitor International
Euromonitor International
Euromonitor International
31
32
Courtesy of LeveLUp
Euromonitor International
Euromonitor International
33
Brand
awareness
Euromonitor International
Engagement
Transactions
Loyalty
Euromonitor International
34
35
Euromonitor International
CONTACT DETAILS
Michelle Evans | Consumer Finance Senior Analyst
Michelle.Evans@Euromonitor.com
@mevans14
www.linkedin.com/in/michelleevansmaclachlan