Gym proposal

Executive Summary:
Legacy Athletics (Midway Location) Westlake CrossFit (WLCF), an existing
fitness entity located in Cuernavaca, works with 200+ clients per month and is
growing at a 20% rate annually. Since its inception in 2008, WLCF has been
providing elite training, nutritional guidance and athletic development services.
Its growing client base and repeat customers have proven it to be a regimen
that delivers tangible results. For the remainder of this summary, the
proposition for Westlake CrossFits second location will be called: Legacy
Athletics. The original location will be called Westlake CrossFit (WLCF).
Legacy Athletics will be a comprehensive fitness and wellness center utilizing
functional fitness, sports--specific training, nutrition and sports therapy to aid
its clients in realizing even the most ambitious physical goals. Why CrossFit?
CrossFit is the fasting growing fitness phenomenon in the world. It now has
approximately 6,100 affiliate gyms, most of which are located in the United
States. CrossFit not only focuses on strength and endurance (like most other
fitness programs), but it also stresses the 10 areas of physical adaptation
accuracy, agility, power, speed, strength, flexibility, endurance, stamina,
coordination and balanceto deliver General Physical Preparedness. To
expand on its legitimacy, ESPN has partnered with CrossFit and has televised
the CrossFit Games for three years now. The CrossFit Games takes the top
competitors in the CrossFit arena from around the world and puts them
through a rigorous set of events lasting nearly a week. The winning
man/woman is appropriately titled The Fittest Man/Woman on Earth and
awarded $250,000. WLCF has seen results in Westlake Athletes as well:
Bailey Hinners Captain of Westlakes Varsity Soccer team in 2010, Hinners
signed with George Washingtons Division I soccer team in 2010. He is now
the senior captain of the team and has been unanimously titled fittest on the
team.
1. 2. Bailey trains with WLCF during the summer 4x/week. Bailey has fully
embraced WLCFs programming and applied CrossFits General Physical
Preparedness; and he has not only won WLCFs multiple endurance tests, but
also its strength tests. Bryce Hager Now playing for Baylor as starting

linebacker, Hager used to train at Westlake CrossFit. During his time at

Baylor, Bryce has lead the defense through two very impressive seasons,
winning the Alamo Bowl and the Texas Bowl. He is a Heisman Trophy hopeful.
Other athletes that trained with WLCF on a regular basis during high school: Tanner Price (starting quarterback for Wake Forest) - Omar Ontiveros
(starting fullback for Texas Tech) - Ryan Swope (recently drafted to NFL team,
Arizona Cardinals as receiver) Walker and Tucker Hume (soccer stars at
Rollins College), and key players with Austin Aztex, which just won the
premier division soccer championship. Legacy Athleticss intentions are clear:
We want to enhance Westlakes sterling athletic reputation and give these
young athletes the tools they need to rise to their potential. In doing so, we will
contribute to Westlake High being a top tier 5A program. Legacy Athletics will
combine multiple domains of fitness and wellness in order to provide the most
comprehensive training strategies available in Austin. It will serve its clients by
utilizing or re-allocating existing features of the Ben Hur property. Below is a
brief description of many of the programs which Legacy Athletics will offer its
clients Programs to be Offered: CrossFit Group Classes Legacy Athletics will
retain most of the programs already in place with the original Westlake
CrossFit (WLCF) while offering new programs to bolster its already strong
reputation and create unique CrossFit (CF) experiences. CrossFit Group
Classes
2. 3. Exclusive Coaching This will be one of the biggest service offerings,
catering to CrossFit athletes and sport-specific athletes looking for guidance.
This is a client centered approach utilizing proven strength and conditioning
principles, quantitative assessments as well as life and nutritional guidance to
accomplish their goals. Essentially they have an individualized program built
off their lifestyle and goals as well as an assessment. Specialty Programs
Ladies Lifting that takes into account the physiques and special needs of
females Kids programs ranging in age from 3 to 18 years old This is an
established program and WLCF has been CrossFit Kids Certified for over 3
years. Longevity (older adults program) For clients age 50+ (scaled-back
CrossFit regime) Each full-time Legacy Coach will be offered the
opportunity to create an unique service offering Kettlebell club Strongman
Sports Specific Training Legacy Athletics will provide programs tailored to the
specific needs of athletes desiring to take their game to the next level.
Triathlon Running Football, Soccer, Lacrosse, Baseball, Basketball,

Volleyball, Rugby, Tennis, Wrestling, etc. Olympic Lifting Powerlifting

Sports Therapy Austin Sports Therapy will operate an in-house satellite
location. Legacy Athletics will embrace an integrative approach through the
guidance of Austin Sports
3. 4. Therapy to reduce injury rates and improve functionality PT/ART
RockTape Massage Therapy Mobility Nutrition Because all the training in the
world is worthless without proper nutrition, Legacy Athletics will provide its
clients with qualified nutritionists to provide counseling and develop meal
plans. Develop nutrition strategies tailored around the clients goals
Create meal plans Consultation about and sales of applicable Supplements
Retail Legacy Athletics will operate a pro shop designed to provide essential
products to aid its clients in the completion of their goals. CrossFit
equipment (jump ropes, grips/gloves, apparel, tape, etc.) Sports Therapy
products (RockTape, mobility products, etc.) Supplements In House food
services PikNik Eatology Events This location provides Legacy Athletics
with many opportunities to create unique fitness events. BASIC (expand
BASIC into a Fittest Games-type competition for its 3rd year) CF
competition with over 130 competitors in its first year
4. 5. Bionic Betty A female-only CF competition (ongoing for 2 very
successful years) Revenue In its current manifestation, Westlake CrossFit is
projecting roughly $400,000 and maintains 220 clients. WLCF is averaging a
monthly membership fee of $175 per client at its Cuernavaca location. The
new location will allow Legacy Athletics to expand the CF membership to
upwards of 500 members in the next 3 years while increasing the monthly
membership fee to an average of $250 if it can procure 5,000 square feet of
usable training area. Other income sources will be generated by the pro shop
sales, nutrition counseling, personal training, bootcamps and kids summer
camps. Proposition In order to procure a space that will set Legacy Athletics
up for success we are willing to make an attractive offer. We are proposing
5 year lease with the option to renew Signage along Capital of Texas
Highway and on the building $22.50/square foot 12.5% equity stak