Professional Documents
Culture Documents
December
22,
2015
Non-profit
Facing
Addiction
launched
a
star-studded
Instagram
campaign
this
week
in
an
effort
to
change
the
conversation
around
addiction.
Created
by
DDB
New
York,
the
campaign
uses
the
reflective
nature
of
smartphone
screens
along
with
statistics
on
addiction
to
bring
attention
to
the
fact
that
you,
or
many
people
you
know,
are
struggling
with
addiction.
The
video
ad
is
a
black
image,
something
that
stands
out
in
Instagrams
world
of
beautiful
imagery.
Before
it
can
be
dismissed
as
a
mistake,
it
draws
the
viewer
in
with
supers
that
read,
Look
closer.
Thats
when
the
viewer
realizes
that
they
are
looking
at
their
own
reflection.
It
concludes
with
the
staggering
stat,
1
in
7
will
see
the
face
of
addiction.
Celebrities
including
Demi
Lovato,
Gary
Owen,
Danny
Trejo,
Jesse
Joyce,
Tara
Conner,
and
Joe
Walsh
have
all
joined
in
the
movement
and
donated
their
selfie
by
posting
the
video
in
its
place.
Their
involvement,
in
addition
to
spreading
awareness,
is
an
important
step
towards
abolishing
the
taboo
topic
of
talking
openly
about
addiction.
The
Instagram
campaign
is
just
the
beginning
of
Facing
Addictions
effort
to
help
people
look
at
addiction,
and
addicts,
in
a
different
light
and
to
raise
money
to
help
them
get
the
treatment
they
need.
Facing
Addictions
goal
is
to
stop
the
silence
and
change
the
conversation
around
addiction,
said
Chris
Brown,
President
and
CEO
of
DDB
NY.
Rather
than
shunning
those
struggling
with
addiction
we
want
to
support
them
and
celebrate
the
fact
that
23
million
brave
Americans
are
in
recovery
today.
This
campaign
uses
a
simple
yet
powerful
creative
idea
the
black
image
of
a
smartphone
to
catch
viewers
by
surprise
and
get
them
to
think
about
something
that
is
far
too
easily
ignored
in
society
today.
Individuals
often
internalize
false
stereotypes
about
who
becomes
addicted
to
alcohol
and
other
drugs.
The
truth
is
that
45
million
Americans
are
directly
impacted
by
addiction,
and
it
is
time
for
all
of
us
to
reflect
on
the
gravity
of
that
number
and
ask
ourselves
what
we
can
do
to
help,
said
Greg
Williams,
Co-
Founder
of
Facing
Addiction.
Facing
Addiction
is
so
excited
DDBs
team
was
able
to
create
such
a
powerful
campaign
that
challenges
people
to
think
deeper
about
the
most
pressing
health
crisis
in
America.
About
Facing
Addiction
Facing
Addiction
Inc.
is
a
national
non-profit
organization
dedicated
to
finding
solutions
to
the
addiction
crisis
by
unifying
the
voice
of
the
over
45
million
Americans
and
their
families
directly
impacted
by
addiction.
To
learn
more
visit:
facingaddiction.org.
About
DDB
DDB
Worldwide
(www.ddb.com)
is
one
of
the
world's
largest
and
most
awarded
advertising
and
marketing
networks.
In
2012
DDB
was
named
Advertising
Network
of
the
Year
by
Campaign,
as
well
as
Agency
of
the
Year
and
Digital
Agency
of
the
Year
by
Strategy
magazine.
At
the
prestigious
2012
Cannes
International
Festival
of
Creativity,
DDB
won
82
Lions,
the
most
ever
for
the
network.
In
addition,
The
Gunn
Report
has
listed
DDB
as
one
of
the
Top
3
Global
Networks
for
the
last
12
years.
The
agency's
clients
include
Volkswagen,
McDonald's,
Unilever,
Mars,
Johnson
&
Johnson,
and
Exxon
Mobil,
among
others.
Founded
in
1949,
DDB
is
part
of
the
Omnicom
Group
(NYSE)
and
consists
of
more
than
200
offices
in
over
90
countries
with
its
flagship
office
in
New
York,
NY.
About
Omnicom
Group
Inc.
Omnicom
Group
Inc.
(NYSE-OMC)
is
a
leading
global
marketing
and
corporate
communications
company.
Omnicoms
branded
networks
and
numerous
specialty
firms
provide
advertising,
strategic
media
planning
and
buying,
digital
and
interactive
marketing,
direct
and
promotional
marketing,
public
relations
and
other
specialty
communications
services
to
over
5,000
clients
in
more
than
100
countries.
For
further
information
on
Omnicom
and
its
brands,
please
visit
www.omnicomgroup.com
Press
Contact:
Christie
Giera
Director
of
Corporate
Communications,
DDB
Worldwide
Christie.Giera@ddb.com
+1
212
415
2186
# # #