PRESS RELEASE

FOR IMMEDIATE RELEASE

DDB GROUP WORLDWIDE APPOINTS JOJI JACOB
TO DRIVE CREATIVE AND EFFECTIVENESS AWARDS ACROSS DDB ASIA
Wednesday, January 6, 2016 | New York
DDB Group Worldwide has appointed Joji Jacob, Group Executive Creative Director,
DDB Group Singapore as Head of DDB Asias Creative Council. In addition to his
creative remit covering Singapore, Hong Kong, China and Korea, Joji will also take care
of India working closely with Sonal Dabral, Chief Creative Officer of DDB Mudra.
DDB is one of the first advertising networks in the world to form a creative council. We
are upbeat about our drive to do the best sort of work for our clients in Asia and the
world, the sort of work that would win both Cannes Lions and Effies, said Amir
Kassaei, Chief Creative Officer of DDB Worldwide.
We have seen a rise in creative work coming out of Asia in the last few years. It is an
incredibly key region for our worldwide, and local clients. Joji is one of our most
powerfully creative thinkers. He is an innovator and an inspiring leader. I know he will
do great things in this role and win both respect, and accolades for the DDB network,
added Kassaei.
Spearheading DDB Asias creative agenda, Joji will re-launch Asias Creative Council
with a focus on key clients and the agency.
The DDB Asia Creative Council will approach a programme, Awards for Creativity and
Effectiveness (ACE), with a three-pronged strategy. Firstly, ACE will nurture and boost
award-winning creativity at international and local creative shows. Secondly, it will
focus on creative effectiveness, to lead and showcase DDB Asia's success for its
clients. Finally, ACE will spearhead innovative work for key clients through DDBs Fit for
Excellence programme.

It is a privilege to assist Amir and David with DDBs Creative Council in Asia. It is my
task now to help our offices in the region play as one for the benefit of our clients and
our people. And of course, I look forward to working even more closely with Sonal
Dabral, Tim Cheng, Clifford Ng and Jong-Sang Yoo, said Jacob.
The appointment takes immediate effect.
- ENDS -

DDB Group Asia (DDB and Tribal Worldwide) is united behind our founder, Bill Bernbach's belief,
that creativity is the most powerful force in business. DDB Group Asia Pacific is cohesive
collaboration of global businesses, including DDB (advertising), Tribal Worldwide (digital), Interbrand
(brand consultancy), DDB Remedy (healthcare and medical), Mango PR (PR and experiential) and
Tracey Locke (shopper marketing). Comprising of 33 offices in 14 countries DDB Group Asia Pacific
is part of the DDB Worldwide communications network and Omnicom Group.
MEDIA CONTACT:
Kate Neill
Director of Regional Communications, DDB Group Asia Pacific
Kate.neill@asiapac.ddb.com
Mobile: +852 9834 9674

Angela Tan
Director of Marketing, DDB Group Asia
T: 65 66714495 E: angela.tan@sg.ddb.com