&

in association with
presents

THE IPR EXCHANGE

AN INDO US IPR SUMMIT
December 6, 2013
The Leela, Mumbai
A power packed discussion platform to understand and unlock
the true value of Intellectual Property for organizations' with
practical insights into strategies for its monetization and
protection in a global competitive environment

MEDIA &
ENTERTAINMENT

INFORMATION
TECHNOLOGY
&
TELECOM

MEDICAL
DEVICES

30+ Industry Experts & Thought Leaders | Limited to 100 Senior Professionals |
Focused Discussions | Networking Opportunities | Gala Dinner & Cocktail

Fraternity Partners

Supporting Partners

THE IPR EXCHANGE

AN INDO US IPR SUMMIT
The IPR Exchange is an exclusive senior executive level, power packed discussion and networking platform to
understand and unlock the true value of organizations intellectual property. The discussions at the summit
are structured to offer practical insights about best practices and international process for monetization of IP
and protection in the global competitive scenario.
The IPR Exchange will explore intellectual property issues on three major sectors Media & Entertainment IT &
Telecom and Medical Devices. The business environment in all these three sectors is often impacted by new
regulations and IPR related conflicts, especially across borders due to territorial limits of intellectual property.
Given the significance of multi-jurisdictional challenges which might arise for essentially the same intellectual
property, it makes strategic sense to have a global approach while structuring a companywide IP Policy to
ensure value realization in overall financials
The IPR Exchange with three parallel industry specific tracks, provides focused, in-depth and practical
knowledge sharing sessions, covering cutting-edge issues on strategic aspects of patents, trademarks,
copyrights, and designs standards concurrently and in correlation to Indian and US best practices.
Media and Entertainment

IT and Telecommunications

Medical Devices

Practical Strategies for Copyright

Protection in India & International Markets

IP Protection, Defence and Monetization

Policies and Strategies

Scope of IP protection for Medical

Devices in India

Unlocking value through Global

Trademarks & Merchandising Deals

Industry Standards & Auditing process

related to IP valuation for IT & Telecom

Managing Regulatory and Multi Window

Clearances

Unravelling copyright untapped potential

and future strategy

Case Study of IP as Financial assets in

M&A, Litigation and Licensing

Intellectual Property Protection for

Medical Devices in US

New business opportunity in effective

licensing of content globally

Multi-Jurisdiction and Strategic Approach

for IT Patents & Copyrights

Litigation Strategies

Valuation of copyright for commercial

transactions and managing diversified
stakeholders

Organizational intellectual property

Life Cycle Management

Legal Remedies for IPR

Infringements

Counter Piracy Programs: Handling legal

and enforcement issues to curb Domestic
and International Piracy

Copyright Clauses in Contracts and multijurisdictional constraints

Special Extended Session: Design and IP

Portfolio Management for Medical
Devices

Key IPR Clauses in Domestic & Cross

Border Contracts to include for minimizing
conflicts and disputes at a later stage

IP Infringements and Dispute Resolution

Patent Process Risk Management

5
GOOD
REASONS

Why you must 'not miss' this summit?

?
30+ IP Experts across industry sectors will share their thoughts and ideas
exclusively with 100 senior executives from leading companies about best practices
and international process for monetization of IP and protection in the global
competitive scenario.
?
'A Great Shared Learning Environment: Agenda and format designed to give you
a blend of 'Interactive Learning' and not a theory based monologue approach.
?
Topical Discussions will give you time to visit and evaluate each new idea and
concept to strategize your learning implementation that is best suited to your
organisational domain expertise
?
Hear, Interact and connect with Peers, as they discuss, define and share their
experiences and thoughts during the event and during the well planned out
networking breaks and evening cocktails.
?
Interactive discussions to map current challenges and meet stakeholders
expectations of protecting and monetising intellectual property in the current
business environment

THE IPR EXCHANGE

AN INDO US IPR SUMMIT

MEDIA & ENTERTAINMENT

?
Chief Executive Officers
?
Chief Financial Officers
?
Chief Operating Officers
?
Managing Directors
?
Corporate Counsels
?
Research Heads
?
Head IP
?
Brand Managers
?
Media Heads
?
Head Copyright
?
Head of Content
?
Head Advertisements

?
Head Technical
?
Company Secretaries
?
Head of Standards &

Practices Department
?
Editor-in-Chief
?
Editors
?
Head - Content &
Communication
?
Program Producers
?
Directors
?
Publishers

?
Writers
?
Music Composers
?
Lyricists
?
Journalists
?
Communication

Consultants
?
Head Digital Media
?
Head - Contracts
?
Head Litigation
?
Head Licensing
?
Head Technology

IT & TELECOM
?
Corporate Counsels
?
Company Secretaries
?
Head - Contracts
?
Head - Legal
?
Head - IT
?
Chief Information

Officers
?
Chief Technology Officers
?
Information Technology

Directors
?
Chief Performance
Officers
?
Chief Privacy Officers
?
Information &
Communications
Technology Directors
?
Chief Executive Officers
?
Chief Financial Officers

?
Chief Operating Officers
?
Managing Directors
?
Head - Compliance
?
Head IPR
?
Head - Corporate Affairs
?
Head - Operations
?
App Developers

?
Head IP
?
Brand Managers
?
Head - Operations
?
Scientists
?
Head Litigation
?
Head Licensing

?
Head Regulatory Affairs
?
Research & Development

MEDICAL DEVICES
?
Chief Executive Officers
?
Chief Financial Officers
?
Chief Operating Officers
?
Managing Directors
?
Corporate Counsels
?
Research Heads

Scientists
?
IP Managers
?
Patent Agents

MEDIA & ENTERTAINMENT

INVITED & CONFIRMED

SPEAKERS
?
AMITABH LAL DAS

NARAYAN RANJAN

Senior Legal Director and General

Counsel, Yahoo India
?
ANJU JAIN KUMAR
Assistant Regional Counsel, Disney UTV
?
ANSHUMAN SHARMA
Director - Corporate Legal, Bennett,
Coleman and Co. Ltd.
?
ASHEESH CHATTERJEE
Chief Financial Officer, Reliance Broadcast
Network Ltd
?
ASHISH CHANDRA
Head - Legal (Media & Technology),
Reliance Industries
?
AVNINDRA MOHAN
President (Legal & Regulatory), Zee
Network
?
AYAN ROY CHOWDHURY
Senior Manager Legal, Sony Entertainment
Television
?
DOMINIC DSOUZA
Vice President - Legal, Zee TV
?
G.R.RAGAHVENDER
Registrar of Copyrights and Director,
Ministry of Human Resource Development

HARSIMRAN SINGH
Principal Associate, Singh & Associates

HIMANSHU SHARMA
Trademark Attorney, Singh & Associates

JODY H. DRAKE,
Partner, Sughrue Mion, PLLC

JYOTHI SURESH KUMAR

Head Legal & Secretarial, Times Global
Broadcasting
?
MANISH GUPTA
Director - Legal & Regulatory Affairs, MSM
Discovery Private Limited

Chief Financial Officer, Viacom 18

RITESH KHOSLA
Vice President - Legal, Sony Entertainment
Television Network
?
ROHIT CHOPRA
Head - Legal, Times News Network
?
ROHIT SOBTI
Vice President - Licensing & Merchandising,
Yash Raj Films
?
SANJAY JAIN
Chief Financial Officer, IndiaCast Media
Distribution Private Limited
?
SATYAJIT SAHOO
Head Legal, K Sera Sera
?
VAIBHAV JAIN
Senior Associate, Finance & Analytics,
Singh & Associates

VANDITTA MALHOTRA HEGDE

Vice President and Legal Head, Radio
Mirchi
?
YATENDER VERMA
Vice President, Finance, Compliances &
Legal Affairs, Pritish Nandy
Communications Ltd
?
ZAMEER NATHANI
Head Legal, Balaji Telefilms Limited and
Balaji Motion Pictures Limited

AGENDA
08.30 Registration & Welcome Refreshments
09.50 Summit Chair Opening Remarks
10.00 Keynote Panel Discussion: Copyright
Strategy
Ashish Chandra,
Head - Legal (Media & Technology), Reliance
Industries
Dominic Dsouza,
Vice President - Legal, Zee TV
Ritesh Khosla,
VP - Legal, Sony Entertainment
Television Network

agreements

Extended discussion: what are the new business

opportunity for media & entertainment industry via
licensing of content and IPR
?
Concept of MG in licensing
?
Role of due diligence in licensing
?
Key challenges in cross border licensing
?
Licensing contracts
?
Managing licensing contract breaches
13.00 Networking lunch
14.00 Panel discussion: Valuation of copyright
(royalty payments in India & US)
Ayan Roy Chowdhury,
Senior Manager Legal,
Sony Entertainment Television

India and US copyright protection

?
Defence strategy
?
Copyright infringement in India & International

markets - challenges & dealings

?
Difference in applicable laws in India & US for
injunction methods of resolving copyright disputes
?
Compensation & damage recovery - India
?
Royalty payments - US
?
Copyright termination
?
Privacy & data protection laws in India and
International markets
?
Protecting copyright in social media
?
Dealing with domestic and international piracy
?
Managing professional agencies to curb piracy
key learning and operating process in India & US
?
Customer embargo & John Doe order How to
use this effectively in India as precedent?
?
Content moderation across different mediums
to curb piracy
?
Analysis: Unravelling copyright untapped
potential and future strategy for media and
entertainment industry in India
11.15 Networking and refreshment break
11.45 Panel discussion: Licensing business
opportunities

Satyajit Sahoo,
Head Legal, K Sera Sera
Vaibhav Jain, Senior Associate,
Finance & Analytics, Singh & Associates

Methods for valuation of copyright for

commercial transactions
?
Performer rights Viz. royalty payments Indian
and US economies
?
IPR music rights domestic and international
Markets
?
Scope and coverage of eligible stakeholders
under the Royalty Collection Society
?
Managing diversified stakeholders for music
rights - lyricists, music composers, artists, singers
?
Managing uneven contractual terms
?
Management of payments of royalty to the
owner domestic & international

14.45 Panel discussion: Unlocking commercial

value through strong IPR & merchandising
deals
Himanshu Sharma,
Trademark Attorney, Singh & Associates

Ayan Roy Chowdhury,

Senior Manager Legal,
Sony Entertainment Television

Jody H. Drake,
Partner, Sughrue Mion, PLLC

Anshuman Sharma,
Director - Corporate Legal, Bennett Coleman
and Co. Ltd.

Zameer Nathani, Head Legal,

Balaji Telefilms Limited and
Balaji Motion Pictures Limited

State of current Indian & US licensing

IPR of animated characters: What are the best

AGENDA

practices to be kept in mind for domestic as

well as international markets to secure the
origination of animated characters like brand
mascots etc.?

Trademarking film name in India: Although very

popular in the US, it is not common in India. This
gives rise to a number of conflicts. Given the
importance of Bollywood and commercials
involved, there needs to be more awareness levels
in regards to benefit of protecting trademarks of
titles.

Merchandising deals

15.30 Networking and Refreshment Break

16.00 Multi Jurisdiction Contracts & Disputes
Resolution

Harsimran Singh,
Principal Associate, Singh & Associates
Zameer Nathani, Head Legal,
Balaji Telefilms Limited and
Balaji Motion Pictures Limited

Negotiation in contracts

What are the best practices in managing

intense and lengthy negotiation procedures

for contracts India focus

Key points for negotiating & drafting

contracts - US

Key IPR clauses in domestic & cross border

contracts - Licensing, royalty payments and
transfer of rights which result in conflicts and
disputes at a later stage

Dealing with international contracts

Discussion on managing difference of viewpoints
on contracts, between domestic and international
markets/laws

Approach towards disputes resolution

International options for dispute resolution

which can be used in India

Mediation

Online dispute resolution

Key clauses for dispute resolution in contracts

Evaluation: what is best suited dispute

resolution method for specific organization and
contracts
18.00 Summation of days learning & closing
remarks
18.15 Evening cocktails and dinner

IT & TELECOM
INVITED & CONFIRMED

SPEAKERS

?
ARUNA JAYANTHI

?
PRADYUMNA VENGURLEKAR

CEO, Capgemini India Pvt. Ltd.

Legal Counsel, Tech Mahindra

?
BHARAT MEHTA

?
PRANJALI MODAK

VP, General Counsel and Ethics &

Compliance Officer - India, South East Asia
and Japan, Capgemini

Lead Patent Analyst, KPIT Cummins

Infosystems Ltd.

Partner, Sughrue Mion, PLLC

?
RAJESH S NARANG
Mindtree Limited, Vice President Legal &
Company Secretary

DR. A. K. GARG

?
RAMA PADMANABHAN

Deputy Director, Patent and IPR Division,

R&D in Information Technology Group,
DeitY

General Counsel,
CISCO Systems India Pvt. Ltd.

CHANDRAN B. IYER

?
DR. RUCHI TIWARI

Indian Patent Office, Joint Controller of

Patents & Designs

?
RAMNIVAS KUMAR
Vice President-Legal,
Accenture Services Pvt. Ltd.
?
SARJINDER SETHI

?
GANESH NATARAJAN

IP Counsel, TCS

Vice Chairman & CEO, Zensar

Technologies

?
TABREZ AHMAD

?
GEETA KATHPALIA
Director, Patent and IPR Division, R&D in
Information Technology Group, DeitY

GUNITA PAWA

Partner, Singh & Associates

KAILASH SHARMA

Patent Attorney, Singh & Associates

KEVIN C. KUNZENDORF

Partner, Sughrue Mion, PLLC

MANISH SHAH

Legal Counsel & Company Secretary,

Yahoo!
?
PINAKI GHOSH
AVP, HEAD IP Group,
Reliance Industries Ltd.

Microsoft Corporation, Director IP Policy

?
THIRU GANGAPPA

Country Counsel, Google India

VAIBHAV JAIN

Senior Associate, Finance & Analytics,

Singh & Associates

VINEET VIJ

Head Legal, HCL Technologies

?
VISWANATHAN SESHAN

Head of IP&S India,

Philips Electronics India Ltd.

AGENDA
08.30 Registration and welcome refreshments
09.40 Summit chair opening remarks
09.50 Monetising intellectual property and
dealing with challenges and grey Areas
(India & US)

?
A better deal: Intellectual property valuation

and due diligence for effective negotiation

in M&A deals
?
What constitutes as IP assets for ITES
?
What are revenue opportunities from non-

strategic patents

Chandran B. Iyer, Partner,

Sughrue Mion, PLLC

?
Licensing deals
?
Special Discussion: US Case Study of IP use as

financial assets in M&A, litigation and licensing

11.15 Networking and refreshment break

Vaibhav Jain,
Senior Associate, Finance & Analytics,
Singh & Associates

Nature and scope of intellectual property

protection in IT and Telecom Industry for ROI

(realisation of investment) stakeholders preview
?
Interactive voice of participants: Probing current
grey areas & subsequent challenges faced on day
to day basis while dealing with elements related to
intellectual property

11.45 Multi-Jurisdiction and strategic approach

for IT IPR

Faiz Ur Rahman,
Senior Manager IP, Wipro Technologies

Kevin C. Kunzendorf,
Partner, Sughrue Mion, PLLC

?
Complexities and cost involved for IP protection
?
How to deal with practical problems with

Indian laws specific to IT and

Telecommunication patents especially in a
third party environment?
?
Patent Vs.Copyright: Which is best suited to

your organisational domain expertise?

Kailash Sharma,
Patent Attorney, Singh & Associates

Tabrez Ahmad,
Microsoft Corporation, Director IP Policy

?
IP auditing & valuation:
?
Industry standards and auditing process

related to IP valuation for IT and

Telecommunication
?
Benchmarking: Case analysis of current IP

valuation for multinational software and

telecommunication companies
?
IP audits best practices: Engage external

auditor or in house
?
Governance and risk mitigation
?
ROI analysis: Cost vs. complexities vs. valuation
?
Licensing of Software, IT & Telecom IP
?
Current trends in licensing do's and don'ts
?
Best practises in implementing and planning

licensing
?
IP as financial assets
?
Monetising patents and licensing deals

New US patent law, enacted under the America

Invents Act and the impact on individuals & firms
patent and IP strategy.
?
First to file or publish regardless who is the

original inventor with exceptions

?
Expanded definition of Prior Art
?
Derivation proceedings
?
Formulating initial global strategy for protecting
intellectual property
?
In-depth analysis: Current updates on IPR

formalities and process flow after recent legislative

changes across
?
India & US
?
Analyzing current regulation: What are current
amendments/ updates and its applicability in
patent laws & patents penalty
?
India & US

AGENDA
?
International IP and copyright law: Latest

updates, analysis and reviewing of all new Trans

geographical treaties and new ones EU Patent
reform (Unified Patent court), Hong Kong Patent
System etc.

Strategic dealing with functionality patents

Case Study: Smartphone's and patent

battleground: Apple Vs. Samsung learning's

15.30 Networking and refreshment break

16.00 Multi-Jurisdictional contracts & IP disputes
resolution

How different is it in US than in India

Managing IPR standards: Caparison between

US and Indian IPR laws

Faiz Ur Rahman,
Senior Manager IP, Wipro Technologies

Identifying and debunking obstacles in offshore

IP resources unauthorized practice of law,

quality, attorney-client privilege confidentiality,
ownership, trademarks, governance and risk
management, ethics and compliance, loss of job

Gunita Pawa,
Partner, Singh & Associates

Global IP protection in interacted domain:

Copyright and trademark application in social

media / cloud computing and rules of the game

Kevin C. Kunzendorf,
Partner, Sughrue Mion, PLLC

Organizational intellectual property lifecycle

management

Process people technology

Structuring a companywide IP policy to

ensure value realization in overall financials

Rama Padmanabhan,
General Counsel, CISCO
Systems India Pvt. Ltd.

Creating organizational awareness among

internal stakeholders for value of software

patents

Building an IP portfolio aligned to line of

business and product focus

Role of IP in developing future business

strategy

Competitor analysis and benchmarking

own IP portfolio
13.00 Networking lunch
14.00 Case Studies on IP Protection and
Defense

Due diligence of the current set up and

enhancement to align with market standards as

per company's line of business

Case Study: How pioneers do it and its up's

and down's

Analyzing IP focus and strategy compared to

large scale mid scale and emerging IT

companies in India

Case Study: How are multinational IT and

Telecom companies in US protecting and
defending their IP assets

What is their global IP strategy?

IP Clauses in Technology Transfer Contracts:

Framing complex Technology transfer

contracts with relevance to IPR

Examine how patent in different regime

gives and takes away the freedom to

operation specifically in Indian Telecom
Industry

Copyright Clauses in Contracts:

Protect your intellectual property through

Non-disclosure agreements (NDAs)

Generally in agreements most of the time

the sense of copyright is not supported i.e.

Usage of copyright terms is not clear.

Third party obligation and situation of

combination claims and its whereabouts

Copyright for updates and upgrades,

software licensing, ownership

After signing of contract, what part of the

software can be copyright protected and

how much will be open to usage by the
party (applicable mostly for the noninnovators; who purchase it from a third
party).

Multi jurisdiction constraints and how to

AGENDA
streamline the contract for various statutory
requirement

IP concerns in off shoring contracts

Contract management in changing trends in IP

outsourcing

Contracting models Traditional, legal

engagement letter or a full blown

outsourcing contract

Competitive bidding

Conflict of interest scenario in third parties

Negotiating strategies on IPR

IP Infringements and dispute resolution

Standard practice and general law

applicable for infringement

Remedies for willful and unknowing

infringement of Intellectual Property

Intentional and unintentional data breaches

and copyright infringements

Analyzing IP litigation costs benefit ratio

Litigation after effects: Managing after

effects and potential organization strategy

Litigation in-favor ruling & Litigation not in-

favor ruling

Intellectual property law and information

technology alternative dispute management

and resolution
18.00 Summation of days learning and closing
remarks
18.15 Evening cocktails and dinner

MEDICAL DEVICES
INVITED & CONFIRMED

SPEAKERS

?
AAKARSHAN AGRE

MRINALI MUDAI

General Counsel-India,
South East Asia, Korea, Turkey & ANZ,
Boston Scientific Corp.

Associate, Singh & Associates

?
ASHISH SOOD

PAVAN BEHL
Director & General Manager India &
Middle East, SonoSite India Private Ltd

Director R&D Engineering Management,

CareFusion

?
PAVAN CHAUDHARY

?
CHAITANYA PRASAD

Managing Director
Vygon India Pvt. Ltd.

Controller General of Patents, Designs &

Trade Marks,
Government of India

?
PRAKASH SOJITRA
G.M - R & D / Intellectual Properties,
Concept Medical

CHANDRAN B. IYER

Partner, Sughrue Mion, PLLC

RAJDUTT S SINGH

Principal Associate, Singh & Associates

Dr. G. N. SINGH

Drug Controller General,

Central Drugs Standard Control
Organization

SACHIN KULKARNI
Head Legal,
Medtronic

?
DR. RAVI ILPAKURTY

?
SARVESH CHINAGI

Director (R&D),
Panacea Medical technologies Pvt Ltd

Senior Design Engineer - Innovation,

Johnson & Johnson

?
HITESH JAIN
Principal Engineer - Patent,
Johnson & Johnson

SUCHI RAI
Senior Associate, Singh & Associates

UJWAL PATIL

KEVIN C. KUNZENDORF

Partner, Sughrue Mion, PLLC

KIRAN PANCHAL
Sr. IP Analyst, GE Medical Systems

MANJAREE CHOWDHARY
General Counsel South Asia,
GE Healthcare

R&D Scientist
Zytex Biotech Pvt Ltd
?
UPENDRA PATEL
Sr. Managar - Legal & IPR,
Sahajanand Medical Technologies Pvt. Ltd

AGENDA
08.30

Registration and welcome refreshments

13.00 Networking lunch

09.40

Opening remarks and welcome speech

14.00 Intellectual Property Right protection in US

09.45

Intellectual property protection for

medical devices in India

?
US Specific Litigation Case Analysis

Mrinali Mudoi,
Associate, Singh & Associates

?
Enforcement Solutions

14.45 Open House Q&A Session - Enforcement

of IPR for Medical Devices in India & US
15.35 Networking & Refreshment Break
16.00 Mini Workshop

Suchi Rai,
Senior Associate, Singh & Associates

Chandran Iyer,
Partner, Sughrue Mion PLLC

Types of IP protection available in India

Current trends and updates on IP laws with

respect to medical devices in India

IP Design and Portfolio Management for

Medical Devices

IP Protection of Medical Devices Packaging

17.40

Open house Q&A Session

Presentation

18.00

Key learning's from the day

10.30 Intellectual property protection for medical

devices in US

18.15

Networking Cocktails & Dinner

Kevin C. Kunzendorf,
Partner, Sughrue Mion, PLLC

11.15

Networking & refreshment break

11.45

Brainstorming session: An open discussion

to evaluate and find solutions to current
regulatory issues and compliances issues
for medical devices companies

Rajdutt S Singh,
Principal Associate, Singh & Associates

Analysis of recent regulatory updates and it

impact
?
Managing regulatory and multi window

clearances
?
Best practises for obtaining fast clearance from

Drug Control Authority due to multi window

clearance
?
Compliance with PNDT Act.
?
Pricing Standardization
?
Managing Compliance Violation
?
Commercial Contracts & Compliances

REGISTER
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