Professional Documents
Culture Documents
SBI Funds Management is a joint venture between State Bank of India, the
country’s largest bank and Societe Generale Asset Management (France), one
of the world’s leading fund management companies. With over 20 years of rich
experience in fund management, SBI Funds Management Pvt. Ltd. Is one of the
largest investment management firms in India managing investment mandates
of over 46 Lakh investors. With a network of over 130 points of acceptance
spread across India our vast family of investors in expanding faster and further.
SBI Mutual Fund has won the prestigious CNBC TV 18 Crisil Mutual Fund of
the year Award 2007, apart from winning five awards for scheme performance.
SB Mutual Fund has also won the Most Preferred Brand of Mutual Fund at the
CNBC Awaaz Consumer Awards in 2006 and 2007. But above all, it is the trust
of over 46 Lakh investors that eggs us on deliver innovative and stable
investment services, day after day. It is the driving force for our team of
investment experts to develop arid deliver products that help investors like you
achieve their financial objectives.
1
CHAPTER-I
THE CONCEPT
AND
ROLE OF MUTUAL FUNDS
2
MUTUAL FUNDS OPPORTUNITY
Financial Intermediary.
Portfolio Diversification
Professional Management
Liquidity
3
DISADV&NTAUES OF INVESTING THROUGH MUTUAL FUNDS OVER DIRECT
INVESTMENTS
INDUSTRY PROFILE
4
CLOSE ENDED FUNDS
o Units available for sale / purchase at all times at NAV based prices
lock in period.
LOAD FUNDS
Load is one time fee payable by the investor when they enter / exit an
open-eiided scheme.
5
marketing & selling expenses, brokerage, advertising costs. Such expenses not to
exceed 6%
In a no load fund, marketing and selling expenses are absorbed by the AMC and the
investor buys and sells units at NAy price.
o When the investor buys a unit from the MFs, he pays more than NAy (NAY +
Entry load)
o When the investor sells the unit to the MF, he gets less than NAY (NAY - Exit
load)
Gain = Rs.0.66
6
EXAMPLE ON LOADS AND RETURNS
Gain = Rs.1
Redemption during the first five years from the date of purchase
INVESTMENTS
Equity Funds
7
Bond Funds
Growth Funds
Income Funds
Value Funds
Risk High
Sector Funds
Index Funds
Balanced Funds
Debt Funds
8
Gilt Funds
GILT FUNDS
C Fund values drop when interest rates go up & rise when interest rates go down
9
o Focused Debt Funds
o Growth funds
o Value funds
o Specialty funds:
Sector funds
ELSS funds
10
Equity income or dividend yield fund
capital appreciation
Capital appreciation
OTHER FUNDS
exchange
11
Unlike Index Funds, unit price varies during the day as per market movements.
FTP’S are bought & sold through market makers who give a two way quote.
Benefit of holding a single share & diversification & cost efficiency of an index.
FUND OF FUNDS
Fund of f invest in other mutual fund schemes of the same AMC/other AMC’S.
Greater diversification
Higher expenses.
12
CHAPTER-II
FUND STRUCTURE
AND
CONSTITUENTS
13
MUTUAL FUND STRUCTURE
Mutual funds in UK. are either Unit Trusts (Trust) or Investment Trust (Companies)
Mutual funds are public trusts under the Indian Trusts Act, 1882
o Sponsor
o Trustee and
o AMC
o On behalf of investors
All gains and losses of funds are shared by the unit holders
1. Sponsor
14
2. Trustees
5, R&T Agent
6. Distributors
7. Banker
ROLE OF SPONSOR
o History of positive after tax profit for 3 out of 5 years including fifth year
15
BOARD OF TRUSTEES & ROLE
Trustees not liable for acts done in good faith and if they have exercised adequate due
diligence
Eligibility Conditions
16
One can be trustee of two MF’s if approved by Board of Trustees of both the mutual
funds.
o Majority of Trustees or
ROLE OF AMC
SEBI.
17
Asset management Agreement between AMC and Trustee
OBLIGATIONS OF AMC
Limit of 5% of aggregate purchase and sales of securities under all its scheme per
broker per quarter
Disclosure of transactions with a company which has invested more than 5% of NAV
in any scheme.
Custodian /DP:
18
o Registrar & Transfer Agent:
Merger of 2AMC’S:
o Unit holders are informed and given option to exit without load
19
CHAPTER-III
LEGAL
20
&
REGULATORY
FRAME WORKS
REGULATORS IN INDIA
Security appellate tribunal setup in 2003 to hear appeal against SEBI decisions
21
ROC supervised by department of company affairs (DCA)
Company law board carries out judicial proceedings for offences under companies
act
Role of AMFI
22
o To set ethical, commercial & professional standards
ROLE OF AMFI
To promote best business practices and formulate code of conduct for persons
engaged in the activities of MF and for the AMC ’s
Right to wind up a close ended scheme with 75% majority of unit holders
23
Investor to be informed about change in fundamental attributes of the scheme eg.
from no load fund to load fund or change in pricing norms for purchase / sale of units
Open ended fund must reopen within 30 days after the offer period
1 Mandatory portfolio disclosure for half-year period to unit holders within I month
o Trust deed,
o AMC agreement
Investor should:
24
o Read offer documents
Complaint Redressal
CHAPTER-IV
25
FUND DISTRIBUTION
&
SALES PRACTICE
Residents
o Indian companies
o Partnership firms
26
o Indian trusts/ Charitable institutions
o Insurance companies
o Banks
o Financial Institutions
o NBFC s
o Provident funds
o Mutual funds
Non residents
Foreign Entities
a. Mailers
b. Call centers
c. Branch networks
27
3. Institutional intermediaries
o Finance companies
o Post offices
As on 3l/3/2005,
AGENT’S COMMISSION
Market practice
28
o 1.5 to 25% for Equity funds
Know your client profile (age, risk tolerance, income level, etc.)
29
Stick to ethical standards and fairness in dealings
announcements
Annualized yields for at least one, three, five years & since launch
Annualisation
No celebrities
CHAPTER-V
30
ACCOUNTING
VALUATION
TAXATION
31
ACCOUNTING
32
MFs to follow Accounting Policies laid down by SEBI (Mutual Funds) Regulations,
1996
Investments made by the fund appear on asset side in the balance sheet
NAV CALCULATIONS
Open ended funds are required to compute and disclose NAy daily
Close ended Funds can compute NAV’s every week NAV calculation has to consider
up to date transactions
33
Non accrual of small amounts not affecting NAV by more than 1% permitted
For all valid applications received before the cut-off time, units are allotted / cancelled
based on NAV at the end of the same day
For valid application received after the cut-off time, units are allotted I cancelled
based upon NAV of the next business day.
CUT-OFF TIME
The cut-off time for all mutual fund schemes except liquid fund schemes is 3 pm
For liquid fund schemes valid application received up o I p.m. are allotted units based
on NAV of the previous day
For liquid fund schemes valid application received up to 1 p.m. are allotted units
based on NAV of the same day
For repurchases under liquid funds the cut-off time is 10a.m. instead
Of 1pm.
NAV’s are required to be rounded off up to 4 decimal places for liquid funds & up to
2 decimal places for other finds
34
NAV is affected by 4 set of factors:
CHARGES IN A MF
o Recurring expenses
o Effective April 04’ 2006 allowed up to 6% for close ended finds only
o Open ended Rinds can recover initial expenses through entry load
35
Recurring expenses cannot exceed the following regulatory limits
2.50% 2.25%
For first Rs.100crs.
2.25% 2.00%
For next Rs300crs
2.00% 1.75%
For next Rs.300crs.
On the balance average weekly 1.75% 1.50%
assets
Fund of Funds Max-0.75%
Assets management fees are not in addition to but a part of recurring expenses
Assets management fees are usually lower for debt funds as compared to equity funds
and are disclosed in OD
36
Close ended funds do not charge initial expenses of fund but amortize the same over a
period of years
Initial expenses amortized on a weekly basis over the period of the scheme. e.g. for a
yr scheme, amortized over 260 weeks
Investor exiting before expiry of period of scheme will be charged unrecovered initial
issue expenses
Conversion of close ended hinds into open ended funds allowed only after recovery of
unrecovered initial expenses
Un-amortized portion added for NAV calculation as other asset but no AMC fee on
this amount
AMORTISATION AN EXAMPLE
Assume close ended fund of five years collects Rs.100 cores and
Investment = 95 corers
10
NAV = 98 + ((256/260)*5)
10 =10.29
37
Entry load 2.25%
Impact on NAV
Initial NAV 10
AMC to prepare annual report and annual statement of account for each scheme
o Display the scheme wise annual reports on their website & on AMFI website
ACCOUNTING POLICIES
38
Unrealized appreciation can’t be distributed
o e.g. if interest due 3 June 2000 remains unpaid on 1/10/2000 it becomes NPA
in 1/10/2000
39
VALUATION NORMS
FOR
MUTUAL FUNDS
40
VALUATION NORMS FOR MUTUAL FLNDS
Valuation norms
SEBI
If thinly traded & non traded equity securities exceed 5% of the total assets of the
scheme.
41
o independent valuer should be appointed for valuation
Illiquid share (Non traded, thinly traded & Unlisted equity shares)
Equity Instruments
Calculate earning value per share based upon average capitalization rate of industry
P/E and discount it by 75% (Latest audited EPS be taken for this purpose)
Calculate fair value per share taking 90% of average of book value and earning value
per share
If EPS is negative or not available for within previous nine months, it should be taken
as zero
42
CAPITALISATION OF EARNINGS—AN EXAMPLE
Industry PIE 12
A debt security. is treated as traded if traded any day during the last 15 days
Publicly traded price or private placement price if private placement is within last 15
days is taken as valuation price
A debt security if not traded in last 15 days in called not traded or thinly traded debt
security
43
VALUATION OF THINLY - TRADED AND NON - TRADED DEBT
SECURITIES
Debt Instruments
o A risk free benchmark yields curve is built on GOl securities as the base.
44
o A matrix of spreads (based on the credit risk) are built for marking up the benchmark
yields
I. Coupon Rate
45
CALCULATING PRICE BOND WITH GIVEN YTM - AN EXAMPLE
Given data:
Coupon : 10%
Tenure : 5 Years
Yield : 8. 72%
Cash flows under the bond and their present values are as under
46
TAXATION
OF
MUTUAL FUNDS
47
TAXATION_OF MF’S AND INVESTORS
Mutual fund as an entity is not taxed since it is a Pass through entity. Section 10 (23d)
of the IT Act.
Finance Act 1999 made income (dividends) from UNITS totally EXEMPT from tax
u/s 10(33) in the hands of all investors
Open ended funds with more than 50% invested in equity do not pay any DDT (since
changed to 65% in FY 06— 07)
48
IMPACT OF DIVIDEND TAX
Investor pays the tax indirectly. since NAV comes down to the extent of tax paid by
the fund.
In growth plans, dividend distribution tax not applied, since no dividend is distributed.
Long term capital gains taxed at 20% with indexation or at 10% without indexation of
cost + Applicable surcharge & Educational cess
o Short term gains tax at Government specified rate if STT is charged for equity
oriented schemes currently the rate is 10%.
49
CAPITAL GAINS TAX
Option to pay 20% or 10% lies with investor for each and every security.
No capital gain tax payable if entire capital gain invested in capital gain bonds of
NABARD, NHAI, REC under sec 54 EC with a lock in of 3 years.
Long term capital gains exempt u/s 54 ED if invested within 6 months in shares of
companies formed and registered in India with a lock in of I year.
His tax liability will be: C 99-00:389, CU 97-98:331, Ratio: 389/331 = 1.18
Long term capital gain tax of Mr. H: Rs.4,000* 20% = Rs.800 or 10% of Rs.40,000/-
i.e. Rs.4,000/-
WEALTH TAX
50
Hence no wealth tax payable on mutual ifind units
CHAPTER-VI
INVESTOR
SERVICES
51
INVESTOR SERVICES
The application form is an important agreement on the part of the investor of having
read and understood the OD
NRNR A/c.
FIls can remit directly from abroad or pay from their NRE A/c.
52
o dispenses with the need for existing investors to fill up full application form
Investment Plans
o Selling units of one scheme & buying units of another scheme at regular
periodical intervals of the same AMC
Phone Transactions
53
Periodic statements of Investment portfolio disclosures
54
PART—VII
55
INVESTMENT POLICY OF A FUND
o Credit rating,
56
Minimum portfolio diversification
o Al! non government debt to be mandatory rated by at least one rating company
o Not exceeding 25% of net assets of the fluid in all the companies
Instruments.
57
Investment by a MR in equities of listed overseas companies having share holding of
at least 10%allowed
Overall limit of u.s $l billion for such overseas investment for entire MY. industry
o Into different fund schemes of the same AMC or of any other AMC except
fund of funds schemes
Securities are to be bought or sold only on delivery basis no short selling allowed
MFs can lend securities under the SEBT approved stock lending scheme
58
A mutual fund can invest in listed securities of the sponsor / sponsor group companies
up to 25% of net assets of the funds
A mutual fund can transfer securities from one scheme to another scheme at market
prices and on spot delivery basis
A mutual fund can park its money in deposits of scheduled commercial banks pending
deployment into regular investments
Borrowing by MFs restricted up to 20% of net assets for maximum 6 months for
paying dividends/ redeeming units
A liquid fund can not have mark to market Components> 10%. Maximum re pricing
tenure 1 year
59
CHAPTER-VIII
MEASURING
60
&
EVALUATION
MUTUAL FUND
PERFORMANCE
MEASURING MF PERFORMANCE
61
Simple annual return method
Fund size
62
o NAV changed from 20 to 22 in 6 months period
o Annual return is
20 6
Formula for total return when dividend is received but not reinvested:
This method is used to calculate return on investments when dividends are declared
and reinvested at ex dividend NAV price
20
63
TOTAL RETURN or ROl or CAGR METHOD
Formula
A=P x (1 + R/100)N
P = Principal invested
A =Maturity value
End NAV-200
64
SEBI prescribes average annual compounded return method to be followed for
advertising returns for over 1 year period.
If there is an entry load, you will be allotted lesser number of units since you will pay
more than NAV
If there is exit load, you will get lesser amount per unit than NAV
Expenses Ratio: it is the ratio of total expenses to average net assets of the funds.
Net Assets
65
o Income ratio is important for evaluating bond Rinds
Portfolio turnover rate = Total Sales & Purchases Net Assets of the Fund
o Evaluating fund performance against other peer group mutual fund schemes
66
Funds performances can be evaluated against some performance indicators called
benchmarks
Mutual funds are required by regulations to state the benchmark in the OD against
which scheme performance will be compared
Bo
nd Funds with over 60% in Bonds to use Bond Market Index
67
Balanced Funds should use Tailor Made Index
Crisil has 8 debt indices for tracking performances of corporate bond market &
money rnarket
Performance of fund can be compared with similar schemes of other mutual funds.
Higher expenses ratio of a debt fund hurts long term debt investors
68
Comparison with other comparable financial products
69
Following sources of information can be used to track performances of mutual fund schemes
AMFI website
Analytical articles
CHAPTER-IX
70
RECOMMENDING FINANCIAL
PLANNING STRATEGIES
TO
INVESTORS
71
Choose an-investment strategy to maximize returns on investments
Can be adopted for good mutual fund schemes but not for individual
stocks
o Over a period, average purchase price per unit is lower than average NAY
o This strategy does not tell you when to sell am! switch
o If market values go up
72
o If market values go down -
o Over a period,
Investors can use mm funds and equity finds to implement value averaging strategy
o Risk appetite
73
50/50 split between equities and bonds-
o vice versa.
o Good to get half the returns of a rising market and avoid the fbll losses of a
falling market.
74
o 30% in Long Teim Bond Funds
5. A Readymade Portfolio
Bogle recommends the following factors to be considered in strategic asset allocation strategy
for investors:
o Age
o Financial Circumstances
o Objectives
Equity / Debt
75
Asset Allocation percentages can be on Fixed or Flexible Basis
o Balance maintained by liquidating a part of the position in the Asset class with
higher return and
Change in Asset Allocation percentages based on Fund Manager’s views on the future
movements in asset prices.
May change the equity debt mix where they expect greater returns.
76
CHAPTER-X
Physical Assets
77
o Real Estate
o Gold
Financial Assets
Guaranteed Investments: Capital protection and interest rates are guaranteed by the
borrower.
Bank Deposits
Non — Guaranteed Investments: Capital protection and interest rates are Not
guaranteed
Mutual Funds
Equity Investments
PHYSICAL ASSETS
Individuals can invest physical assets e.g. Gold & Real Estate
Gold Bonds represent securitization of Gold Where they earn some returns and avoid
risks associated with storage of gold
78
Real Estate M.F. are also in the offing Which Will offer the investors the twin
benefits of
CONVINENCE
Equity Low High/Low High- High
mod
F1 Bonds High Moderate Mod.- Moderate
High
Debentures Moderate Low Mod-Low Moderate
Corp. FD Low Low Moderate Low
Bank Dep. High High Low-High Low
PPF High Moderate Moderate Low
Life Ins. High Low Low-Mod. Low
Gold High Moderate Mod.-Low Modarate
79
Real Estate Moderate Low High-Low High
Mutual High High High Modarate
Fund
80
81
CHAPTER-XI
HELPING INVESTORS
UNDERSTAND RISKS
IN FUND INVESTORS
CLASSIFICATION OF INVESTORS
82
o Low Risk Tolerance
Income Fund
Balance Fund
Growth Fund
Index Fund
International fund
Sector fund
Specialized fund
83
High Yield fund
Commodity fund
Index find
50% - Gilt Fund + 50% Money Market Fund Moderate Risk (Cautiously A Portfolio
In the investment world possibility of financial loss arises from variability of earnings
from time to time.
84
Than a fund with fluctuating total return.
o Kinds of stocks
o Degree of diversification
o Can be controlled to some extent through equity index fund or futures and
options.
RISK MEASURES
85
o Measures the sensitivity of the fund’s returns to changes in the Market Index.
o Beta of less than 1 — Fund less volatile than the market i.e. Defensive Fund
o Beta of more than 1 — Higher Beta — greater returns in rising markets and
higher losses in falling markets i.e. Aggressive Fund.
o A fund with higher ex-marks is better diversified than a fund with a lower ex-
mark.
o Measures total risk and not just the market risk of the portfolio.
Fund’s Beta
86
Risk Premium
o Difference between the fund’s average return and risk free return on
Government securities or Treasury Bills over a given period
o Higher the Fund’s P/F, Higher the probability of its fall in thud values in future.
87
CHAPTER-XII
RECOMMENDING MODEL
PORTFOLIOS
AND
SELECTING
88
JACOBS’ FOUR STEPS TO DEVELOP A MODEL PORTFOLIO FOR A CLIENT
o 25% in High yield bond funds and growth & income funds.
o 25% in High Yield Bond Funds and Long Term Growth Funds.
89
o 10% in Emerging growth equity funds
growth
Asset Allocation %
o Mid-forties when children are approaching the age of higher education or marriage.
o Start Converting
Income Funds 65 to 80
Cash Funds 5
90
MODEL PORTFOLIO OF INDIAN INVESTORS BASED ON MUTUAL FUNDS
AVAILABLE IN INDIA
Older Investors
Growth funds
Affluent Investors
Sector Funds.
91
Funds.
Bogle Approach:
o Classify the available equity schemes into growth, value, equity income,
diversification.
o Select differentiated growth or value fund or specialty fund where risk and
return vary from market.
o Fund size
o Fund age
o Cost of investing
o Portfolio turnover
92
o Portfolio statistics
o Fund age
o Fund size
o Relative yields
o Relative costs
o Portfolio characteristics
o Average maturity
o Tax implication
o Expense performance
93
SELECTING MM / BALANCE FUNDS FOR A CLIENT
o Rarely- 50/50
o Equity oriented balanced funds or income oriented balanced funds.
o Selection criteria (Portfolio Balances, Debt Portfolio
o Characteristics , Costs, Portfolio Statistics, Returns)
Chapter-XIII
Business Ethics
For
Mutual Funds
94
WHAT IS MEANT BY BUSINESS ETHICS?
Every person engaged in any business must comply with a set of mies of good
conduct
Rules may be set by those who own and manage business or by agencies regulating
such business
The need for business ethics arises from the need to protect the consumer
Ethical practices means practices in the interest of the consumer of a product or user
of a service
A consumer who feels cheated once will not buy the product again.
Mutual funds and their sales person are required to adopt ethical and good business
practices
Consumer of goods and services expect the goods and services meets the promises.
95
A sales persons is expected to know the product thoroughly
Not promising more than what the product gives is an ethical business practice.
AMFI’s code sets a common set of rules for all the funds.
One major objective of business ethics is being honest, open and transparent with
your potential clients.
offer documents.
Ethical standards are bench marks set for acceptable level of performance
96
Ethical business practices: they ensure with compliance with rules &code of good
conduct.
Conflict of interest: in mutual fund business there are situations where the interest of
the investors runs counter to the interest of the agent
conduct for
o Distributors
o Associate persons
SEBI also lays down its own rule of ethics for certain matters incorporated in the
Mutual Fund regulations
SEBI mandates that all activities are done in the best interest of the regulators mid it
monitors 3 areas
o Fund operations
o A 3 tier structure
97
AMC’s are supervised by independent trustees
SEBI expects day to day find operations to be free from unethical business practices.
98
o Control over personal trading by find managers and employees
o Uniform cut Off Time for accepting subscription application & for
o Regulations require the trustees of the mutual fund to certify that the persons
of the AMC do not indulge in front running or self dealing.
AMFI has put in place amore detailed code of conduct called AGNI
The U.S Regulator (Security Exchanges Commission) Require at least 75% of the
funds board to be independent directors including the Chairman.
Independent directors are required meet separately every quarter and make self
assessment of their effectiveness
SEC requires registered investment advisors to adopt and enforce codes of ethics
applicable to their supervised persons, including personal trading
99
An advisor’s code will require the advisor’s supervised persons to comply with
applicable federal securities laws.
o by the advisor.
o The code requires access persons to pre clear any personal investments in
IPOs
The law requires intuitional investors to invest as a prudent man would invest.
o Uniform cut off time for all finds for NAV calculations
100
OBSERVATION AND FINDINGS
If we analyze all the above findings from the survey, it gives a very clear picture regarding
the awareness investment avenues available in India and it gives an idea on the financial
planning done by people of Bhubaneswar to make their future more safe. The finding,
visualizes the perception of the population regarding Mutual funds.
From the analysis we can say, that People are more ever aware of investment avenues like
Bank FD, Postal FD, and Insurance, while more than 60% of people know there exists an
investment avenue called Mutual fund.
But unfortunately they have very little idea about the percentage of returns delivered by some
of the performing Mutual funds (where the average return was 26.3%). That is one of the
vital points, why they never took an interest in Mutual h In we can also see that people who
have some idea are only aware of the Returns provided by mutual finds. they are hardly
aware other attributes like moderate risk and tax benefits etc.
101
We can conclude that if some strong steps are taken in creating an awareness of Mutual finds,
with its entire technicality, vyhich will certainly help in the growth of Mutual fund market in
Bhubaneshwar.
Due to unawareness and less knowledge regarding mutual hinds people still don’t believe
investing a chunk of their money into it. It has only been able to penetrate a small portion of
the population. People th Bhubaneshwar are still unaware of the benefits of SIP, which can
attract a larger part of the rural areas population to invest in Mutual funds. This is because
most of the populations belong to the middle class category and are now in the process of
growth in their economic standards.
Very few people have now chosen Mutual fund as an investment option and this is mostly
due to the past experience with UTI. So, now they are not interested in putting money into
mutual funds.
So there is a strong requirement of educating these people about the regulatory body that now
are actively working as watch dogs that are keeping track of this industry and ensuring it as a
safe investment avenue.
Bank & postal Fixed Deposits and Insurance were more preferred avenues five yeas back.
In the recent times, the Insurance has become a more preferred avenue in comparison to
others. And simultaneously mutual funds, equity market investments and real estate are
getting included th the investment portfolio.
One forth of the populations still don’t believe in new investment avenues, and these mostly
include the old people, who have witnessed the era before late nineties.
In Bhubaneswar people still don’t believe in taking professionals help for managing their
investment portfolio, which makes them unaware new in avenues in market and they miss the
opportunity.
In India Mutual fund Industry has seen Dramatic improvements in Quality as well as quality
Qf products and services offering over the past decade, but the industmy has witnessed
growth in the last 10 years considerably below
102
Potential.
The Asset under Management have grown from about Rs. 470 billion in march 1993 to Rs.
1,540 billion in April 2004(CAGR of 11.4 percent) & now it grown to Rs. 1,679 billion till
June 2005. This has mainly achieved due to collection through mutual tund IPO’s that has
been increasing due to the investors feeling that it is cheaper in its IPO stage on account of its
Rs. 10 NAy.
There has been a strong appreciation in equities in comparison to the debt market which has
shown a downward trend last year. Aiid in turn Mid-cap and diversified funds have delivered
the highest in comparison to other funds. As the Indian economy is showing a growing trend
with GDP more than 6% and expected to show 8% and Indian household saving being 24%
of the entire GDP. There is a strong growth potential of Mutual fund.
CONCLUSION
Despite its crucial importance, the Mutual Funds are the least understood and most
misunderstood phenomenon, particularly by the retail investor. All economists, all over the
world, recognize him as the main artery supplying blood to the heart of the economy of the
nation. It is necessary to try and impart the much-needed insight into the system and clear his
cobwebs, in an Endeavour to help him understand this phenomenon. -
There has been a perceptible change In sweeping across the mutual fund landscape in India.
Factors such as changing investors’ needs and their appetite for risk, emergence of Internet as
a powerful servicing platform, and above all the growing commodization of mutual fund
products are acting as a major catalysts putting pressure on industry players to formulate
strategies to stay die course.
In the changed scenario today, product innovation is increasingly becoming one of the key
determinants of success, Building and sustaining a powerful brand is also becoming an issue
of paramount importance. Increased deregulation of the financial markets in the country
103
coupled with the introduction of derivative products offers tremendous scope for the industry
to design the sell innovative schemes to suit individual customer needs.
Distribution has taken a whole new meaning with the introduction of automated trading,
clearing and settlement system. Factors such as cross- selling through modes like financial
institution, banks, post-offices and co branded credit cards are bound to play a decisive role
in the success of the industry players. Mutual funds still after 40 years of its presence doesn’t
have a strong foothold. The main reasons behind this are past experience faced by most of the
old people with lt. S 64 crisis, and the awareness level on all the benefits provided by this
Industry.
As we can see a steady growth in the economy of India where, the BSE sensex has crossed
the magic around 12000 points mark and the GDP which is growing at present percentage of
9 and above, along with the flow of FIIs which are playing vital role in the growth of the
economy. The market is showing strong increase in the midcap companies that are in
growing stage. Until now, any change in FII investment strategies would rock the market and
have a severe impact on valuations. But, if mutual fluids and domestic financial institutions
have a larger stake in the market, it is more likely to remain stable. So more initiatives needs
to taken for creating the awareness of mutual funds among the retail investors, which is the
larger section of the entire Indian population. So we can say that, Mutual funds in India, as an
investment vehicle, still have a miniscule penetration level compared to that in develop
countries. This certainly portends plenty of opportunity.
Orissa as a market was not that efficient few years back, but now with lot of multinational
companies and other reputed companies coming down, the Orissa market is slowly picking
up. For mutual funds it is one of the emerging markets that can be trapped form its
developing stage and though people of rural areas prefer Moderate risk they can easily accept
mutual funds. So, Mutual Fund industries can use these market conditions and the
opportunities coming up for creating more awareness, It should try to capture the retail
investors along with the HNI’s those are going to put a substantial effect on the mutual fund
market. And help its customers to properly manage their disposable fluids and generate
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returns from their investments. Which in turn will give a strong stability to the market if not
entirely, but certainly to a great extent. And in turn the Mutual fund industry will flourish in
Orissa / Bhubaneswar and India at large.
BIBLOGRAPHY
: Business World
: Financial Express
Website :www.sebigov.in
: www.arnfiindia.com
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