SUMMER TRAINING REPORT

On
ANALYSIS OF CHANGING TRENDS IN MOBILE HANDSETS
IN LUCKNOW CITY.
Submitted towards partial fulfillment of the requirement for the award
of the degree of
Bachelor of Business Administration
Affiliated to Lucknow University, Lucknow
Academic Session 2015-2016

Submitted by
KAVITA JAISWAL
Vth Semester
Roll No-14001101026

INSTITUTE OF MANAGEMENT
SCIENCE UNIVERSITY OF LUCKNOW
1

DECLARATION
I hereby declare that the project work entitled Analysis of Changing Trends

in Mobile Handset in Lucknow City submitted to

MANAGEMENT SCIENCE UNIVERSITY OF LUCKNOW

INSTITUTE OF

as a part of the BBA

curriculum, is a record of an original work done by and this project work is

submitted in the partial fulfillment of requirement for the award of the Degree of
Bachelor in Business Administration. The results embodied in this project have not
been submitted to any other university or company for the award of any degree or
diploma.

Kavita Jaiswal
Vth Sem
2015-2016

ACKNOWLEDGEMENT
Knowledge is an experience gained in life, it is the choicest
possession, which should not be shelved but should happily shared
with others.

I was unaware before about this type of excellent learning experience can be taken
inside the industry.
I am feeling completely grateful to God and the all relevant people who helped me
for completion of this project report as well as for my learning. First I am heartily
thankful to the [BBA Department], and From the deep feelings of my heart I
present my gratitude towards Parents for their valuable guidance in the completion
of this project.
I am feeling also attached with the family of Samsung For their members and
departmental heads strong support and special help, lastly but not lastly I present
the feeling of gratitude towards my parents, colleagues ,friends and all those who
have supported me in completion of this training and project report.
THANKS

LIST OF CONTENTS

1.

PREFACE

2.

ACKNOWLEDGEMENT

3.

INTRODUCTION

4.

RESEARCH METHODOLOGY

5.

COLLECTION AND ANALYSIS OF

INFORMATION

6.

PROJECT FINDING AND

RECOMMENDATIONS

7.

ANNEXURE

8.

BIBLIOGRAPHY

PREFACE
This project is the outcome of my study on Analysis of changing trends in mobile handsets in
Lucknow city
Now a day the mobile phone has been a basic necessity of every one for having a smooth move
of life .without mobile phone we cannot imagine ourselves as a complete person. Even very low
wage earners also want to have a mobile phone. But most of the people are confused in choosing
best handset while they go for purchase.
In this research I will try to find out that which brand is providing better satisfaction to
customers and also try to find out all the problems faced by customers point of view. Introduce
people about the some latest function and study on CDMA phone connection. My objective is
give information about Mobile Handset, so that they can easily identify their handsets without
having any problems. This report is also helpful for mobile manufacturer so they understand
customers need and requirement.

INTRODUCTION
This report provides extensive research and objective analysis on the growing marketplace for
Indian Mobile handset industry, its technologies and impact on the market. This report helps
clients to analyze the opportunities critical to the success of the growing Mobile Handset Market
in Lucknow .It also helps in examining the regulatory issues and telecom policies for Mobile
Handset Industry in Lucknow.
All world in the palm because of Mobile Handsets in modern age. People came
communicate to anyone from anywhere very conventionally. It becomes a part of life .Without it
people feel incomplete himself. Who

do not have mobile wish to get it as soon as possible

even they are rich or poor.

There are many people live in the world. They have different needs and want. So it divides
into two categories. First need based customer. who buy product when they feel needs and
second category based on desire based customer, who buy product because of they desire to buy
product of fashion, new technology, hobby etc .Mobile handsets manufacture consider both
categories and manufacture Handset according to its .They give wide range of Mobile Handsets
for everyone even they are students, farmers, businessmen, executive, professionals, motor driver
etc. Mobile Handsets manufacture get advantage from people those are interested in latest mobile
handsets with latest technology, new functions and looks and they change their mobile handsets
day to day. They also consider those people who need only mobile handsets and they do not pose
their handsets.
Mobile manufactures give more to their customer by technological development and research in
mobile handsets.
Mobile manufacture give more to there customer by technological development and
research in mobile handsets, due to technology development and wide range of price and
attributes, customer become confused that which is better one for their purpose. Another reason
is their financial condition. Product offers, advertisements, fashion etc.

Many companies come in mobile handset manufacturing industries for take befits and
compete the competition. The major players in India are Nokia, Samsung, Motorola, Lg, Sony
Ericsson etc.
In my research I try to find out the market share of these companies and what are the main
reasons to buy these particular brandss mobile handset. My research also analyzes the problem
faced by customer in their handset and services. This research report gives information about the
price list of latest mobile handsets and function and other value add service given with mobile
handsets. This research gives knowledge of some latest technological service
Support device and new function such as Bluetooth, CDMA, GSM, MMS, and Multimedia
etc.
My research is helpful to decide the best mobile handset to customer.

GROWTH OF MOBILE INDUSTRY IN INDIA_

India is one of the fastest growing mobile markets in world. India to become third largest
population in world by 2007 as middle class go Mobile, while china has number one and us in
second position in mobile subscription
The growth of mobile industries began in 1995 when first time launched mobile
services commercially.05 million to .1 million-subscriber addition in December 2001. Number of
subscribers increase to 10.5 million in 2004 around 2 million monthly mobile subscriber
addition. The growth rate increase higher in 2005 with 26 million people added in a month
.Growth rate of mobile subscriber base is going high every year. Data collected from annual
report 2007, Department of telecommunication (DOT), India, Shows growth of mobile
subscribes has sky-rocked in last 6 years.
Year
1995

Subscriber(million)
0

1996

0.2

1997

0.8

1998

1.5

1999

1.6

2000

3.1

2001

5.5

2002

10.5

2003

28.0

2004

48.0

2005

76

2006

100

2007

120

2008

125

2009

130

2010

132

2011

135

2012

137

2013

140

2014

142

2015

158

More than two-third of mobile subscription is with GSM handsets.75.94 million people become
the mobile subscriber till 2006. 58.49 million People have CDMA base.
Mobile phone user increase with 86% while 11% people have fixed
Phone .The percentage of fixed phone going down day to day because mobile
Phones are easily available in the market. Mobile phone is no more a luxury, but a necessity even a
auto rickshaw driver owns a mobile now.
India is well poised for a strong growth in the telecomm sector in the coming year due to
expanding middle class. Mobile subscriber base in middle class in 2006 is 55 million reached to
200 million in 2010 says department of telecommunication (DOT), INDIA. Market value of
mobile is 5 million in 2004 Increase to 24 million due to middle class.
Seeing above growth mobile manufacture give high interest to develop handsets with
research and technological development in handset .Mobile manufacturer give more features and
attributes in their handsets such as camera with zoom, cyber shot camera interface ,video streaming
,internet browsing ,FM radio, Music Kit that includes music management software,
USB cable and stereo handset, Bluetooth, infrared, email, mp3, high memory space, one-touch
navigation, speakerphone , high storage for contacts and SMS etc. Mobile manufacturer also give
attention to its physical attributes such as system, size weight, battery back-up (talk time and stand
by mode), screen black & white or color, size, body color etc.

Mobile music10

Mobile music comprising of ring tones caller ring back and music clipping in registering a growth
of 40%-50%.Mobile music industry is expected to be $156 million mid next year bigger than
conventional music industry.
Mobile video & animation clips-Indian is crazy about Bollywood movies and music. Today there
are 10.20.30 second music video clips available for download and will soon expand to include
movie trailer sports highlights animation.
Mobile gaming according to the projection as many as 78.6 million people will be playing mobile
game by 2009 and game download will have increased more than ten fold from current levels.
Mobile e-mail mobile users send and receive email and took into corporate computer networks
email is expected on every 4th phone to be sold in next 4 years.

Key Player In Mobile Industries In India

Finished handset Nokia retain to position in Indian GSM phone market with 79% market share
while US giant Motorola has 7% market share. Motorola has been able to significantly improve
it share by 7% this year from 3% in 2006. It said the US Company is gain was possible the loss
of South Korean hand set maker Samsung, whose market share dropped to 4% in 2006 from 6%
a year ago.
In CDMA market LG has consolidated its position as the market leader with 49% market
share this against 43% in 2005.
Market share of major plays in Indian market
1) NOKIA

55%

2) LG

11.80%

3) SAMSUNG

10.50%

4) MOTOROLA

8.60%

5) SONY ERICSSION

3.40%

6) OTHERS

10.70%
11

(Other include: Panasonic, Bird, Siemens, Philips, Blackberry, hair)

Brief Introduction of Mobile connection with CDMA

IN India
In 1995 when mobile service launched in India commercially, it is luxury product for the people.
Very few people have mobile but to avail the mobile phone mobile industries introduce many
schemes. Dheeru Bhai Ambani says he avail mobile phone to every Indian. He introduces
connection with CDMA phone. It is very popular in India. Still many people far from mobile
phones because they were not effort mobile handset price and monthly rental charges. There by
mobile service provider out of these segments.
Reliance India communication introduce 2 year free incoming scheme with Rs.1800 talk time
free connection. Many people had mobile by that scheme. Another player in this field are TATA
INDICOMM, AIRTEL. They
Give connection with CDMA handsets and other schemes.
Reliance is the leader in this field with 70% market share, TATA INDICOMM has 18% market
share and Airtel has 12% market share.

Service provider

Handset maker

Bonus talk time

Validity period

Reliance

Nokia, Lg,
classic
Motorola,
Haier, keusera

RS.1000

10 MONTH

RS.500,RS.1000

1 YEAR

Motorola, Birds,
Nokia

RS.1500

2YEAR

Tata Indicom
Airtel

Why people purchase it

12

There are three main reasons to buy connection with CDMA phone.

1.

Low Price-every one can purchase it.

2.

Bonus talks time-save income by using bonus talktime.

3.

Free incoming-people are tension free from monthly recharge

Problem faced by customer in CDMA phone connection

1.

No option to change mobile handset.

2.

No option to charge mobile connection.

3.

Limited range of handset.

4.

Not stylist and attractive handsets.

5.

Some scheme not for this kind of schemes.

6.

Low battery back up.

7.

Short battery back up.

8.

Internal Heating.

9.

Signal fluctuation.

10. Conditions apply.

13

14

OBJECTIVES
1.

To find out market share of selected brand in Lucknow city.

2.

Analyze product offers function & durability.

3.

To find out the problems faced by the customer with hand sets.

4.

Consumer awareness of latest technology & service support in handsets.

5.

Study the sates pattern of handsets being provided with

Connection by the telecom service.

15

RESEARCH METHODOLOGY
Research methodology is the procedure adopted for conduction the research study. Research
methodology should be carefully planned as the accuracy. Reliability and adequacy of results
depend on research methodology followed. It gives the researchers a guideline by which he can
decide which Techniques and procedure will be applicable to a give problem. Moreover it helps
in the evaluation of research by others also. So, for the research to be successful, purposeful and
effective the researcher should plan the research methodology before preceding the research
study. The following should be the aspects, which should be considered while designing a
research methodology.

RESEARCH DESIGN:
Research design is simply the framework or plan for a study which is used
as a guide in collecting and analyzing the data. It is the blue print that is followed in completing a
study. As objective of the research is descriptive in form, the research design must be made
accordingly;

Formulating objective of the study.

Design the method of data collection.

Selecting the sample size.

Collection of data.

Analysis & findings.

Conclusion and inferences

Limitations

Suggestion and Recommendation.

Type of research:
The type of research is Descriptive Research because its not a very new issue. A lot of work
already had been done in this regard.
16

Data Information:
Primary Data
Primary data is data, which is collected initially for the first time. It helps in the validation of
secondary data from secondary sources. It is original in nature and it may include the
following methods.

o Through Questionnaires:Standardized questionnaires were framed out in order to get data about the
mobile handset and customers. This information filled by Mobile users.

o Through Personal InteractionPeople disclosed their experience when they were asked to give suggestion.
Also they told about the problems they were
facing.

Secondary dataSecondary data is the detail that which are available in the from of
Face and figures. The sources of secondary data are.
1) Websites
2) Magazines
3) Journals
4) Books
5) Pamplets
6) Newspapers

17

Research Instrument or Tool used:

Questionnaire:
Questionnaire includes a set of questions, which are
Relation to the study objective, and from which help in analyzing the result
can be inferred easily.

Analysis:
Analysis of data is done through a process which includes certain steps follows:

1.

Editing

2.

Coding

3.

Classification

4.

Tabulation

Finally the data and inferences can be represented well with the help of pi-charts.

Sample Plan:

1. Type of Universe: the type of universe selected in sample design by

is finite

2. Sample unit: sampling unit in the research project is mobile customers, dealers, teleshop
keepers.

3. Sample size: the optimum sample size taken here and covered in this project is that of 50
people which was enough to depict representative-ness reliability and efficiency.

4. Sample Area: Lucknow city

18

5. Sampling:

I will prefer random sampling because the shops and customers found

everywhere.

Some Latest Mobile Functions

Speed Dialing
Cellular phone is very common communication device in India now .with lowering of prices more
and more people are using cellular phones these days
For keeping themselves in touch with family, friends, colleagues, business associates, customers
etc. While most of us use cellphones for making or receiving calls and messaging, we found out
that a large percentage of users either dont know or simply cant use many very simple cellular
phone features which are very useful and convenient for them. One such feature is speed dialing.
Speed dialing feature is available in almost all handsets. This feature helps you to dial most
frequently used numbers by pressing a single key. You can assign nine key numbers for speed dials
in most phone .for example you can assign key 1 for home, 2 for office, 3 for spouse etc. The
above stated procedure may vary a little in different mobile handset models, but as you have the
idea now I hope you will able to assign the keys. Once you have assigned the key numbers, to use
speed dials: Just press say 1 and select call the cellular phone will automatically dial the phone
number

you

have

assigned to

key. Similarly you can use other key numbers for dialing

by pressing a single key.

Short Message service(SMS)

The two-way mobile text messaging is fast becoming very popular made of communication
throughout the world. Its often called texting these days. The reason for its popularity is that it is
very economical and sometimes free. You can send and receive text messages from your cellular
phone to/from another cellphone .Your message can be upto 160 characters long and can be keyed
in from your handset. You can send longer text message by sending multiple messages. Same
message can be sent to number of people also. First
19

you need to configure your mobile by entering service centre number .which you can find out
from customer care of your service provider. This is required once only. You will get a
confirmation when you send a message. If your client is out of the service area or the cellular
phone is switched off, the message is stored. Message can be stored for upto three days. Your client
will receive messages on switching on the handset or on returning back to service area.
Voice Mail Service
Voice Mail Service acts as your personal answering machine that records voice messages
whenever you are unable to take a call like

when your phone is switched off

busy

battery is down

outside coverage area

Call-Divert
This feature allows you to divert an incoming call to a landline or to any cellular. This way you
dont miss out on any important incoming calls. Calls can be diverted when you are busy,
unavailable or traveling. The call can be diverted to any landline or cellular within the service
providers network area. Calls cannot be diverted to a cellular of another service provider.
Options: You can choose from 4 types of call divert service.

1.

Call Divert on not reachable: Diverts calls automatically to your chosen

number when you cannot be reached .Such as when your phone is out of network
coverage, has a no battery charge or is turned off.

20

2.

Call Divert on busy: Diverts call automatically to your chosen number when
your phone is engaged.

3.

Call Divert on all calls: Divert all calls to your chosen number. If this option is
set, you will not receive any calls on your mobile phone till you have cancel call divert
all calls facility.

4.

Call Divert if no reply: Divert calls to your chosen number when you do not
answer the phone for a specified number of rings, (you can define the number of rings).

Call Barring
This feature allows you to bar incoming and outgoing calls using a four-digit password selected by
you. This is a security measure to prevent the possible misuse of your cellular phone .This feature
will work only if the call divert feature is de-activated. You can selectively bar outgoing STD calls.
This is handset dependent feature. Refer your handset manual for more detail.

Call waiting / Call Hold

Call waiting:
If you are on cell and somebody else calls your number, your call-waiting feature alerts you with a
special audible tone. You then have
the option to either put the call-in progress on hold ,and answer the new call or reject the incoming
call.

Call Hold :

21

The service allows you to put an on-going conversation on hold, and call another party or receive
call from another party; you may switch between the two parties at any times.

Caller Line Identification Presentation(CLIP)

CLIP lets you know the phone number of the calling party everytime you receive a call. This
gives you the flexibility to find out who is calling before either rejecting the call or answering
it.
You can also save this number directly in handset phone book.
It also helps you recognize missed calls.
Name of the calling party will flash on the handset if same is available in your handsets phone
book.

Caller Line Identification Restriction (CLIR)

This feature enables you to restrict your cellular number from being displayed on the receivers
cellular phone. It helps you maintain complete confidentiality of your number. If you dont want
others to know your number, you can use CLIR service .By using this service, your cellular
number will not be displayed on the phone screen of the people you call even if they have CLIP
activated on their sim card.
You can call up customer care of your service provider to get CLIP or CLIR activated or
deactivated on your Sim card.

GSM vs CDMA

22

GSM and CDMA are the two main competing network technologies deployed by cellular service
provider world over. Understanding the
Pros and cons of both the technologies will help you make right decision according to your
requirement. GSM (Global system for mobile communications) originated in Europe in1990. The
GSM Association is an international organization founded in1987, dedicated to developing,
providing standard of GSM .while CDMA (Code Division Multiple Access) is a proprietary
standard designed by Qualcomm Inc in United states and has been the dominant network standard
for North America and parts of Asia. It became an international standard in 1995. However now,
GSM networks have penetrated the United State and the CDMA networks have spread in other
parts of the world. People of both the camps claim that their architecture is superior to other.

The Technology:
Mobile personal communication systems use microwave frequencies above 800 MHz for
transmission and reception .All service Providers operate in some pre allocated frequency bands
according to international standards. For operating in these microwave frequencies there are
following access methods:

FDMA (Frequency Division Multiple Access)- FDMA puts each call on a separate
frequency.

TDMA (Time Division Multiple Access) - TDMA assigns each call and Spreads it over
available frequencies.

GSM is global standard based on TDMA. It is very popular in entire Europe. Middle East and Asia
while CDMA is dominated technology in united states and some parts of Asia . But how does it
effects the ultimate consumer? I hope following consideration may be helpful.

1.

GSM

CDMA

1. In case of GSM you can choose a

1. Handset is network locked. You buy a

handset separately from a wide variety

package from the service provider like

23

available be the market .It should be

Reliance or Tata Indicom that includes a

GSM 900/1800 compatible for use in

handset and a pre-paid or post-paid plan.

India.
Earlier it was difficult to change the
Then buy a pre-paid or post-paid SIM

handset and keep the same number but

card (Subscriber Identity Module that

now to change a Reliance handset in

contains user account information) from

future, you just need a handset change

any of the GSM service providers like

card costing a nominal amount.

Airtel, Hutch, Idea, MTNL, BSNL,

Aircel, spice etc. Just insert this SIM into

T-SIM enabled handsets of Tata Indicom

your handset and start talking.

can be changed easily.

2.A very large range of handset to choose

2. Choice of handsets is limited to the

from as the big handset companies like

models offered by the service provider.

Nokia, Motorola , Sony ericsson, LG

Although both Reliance and Tata have

,Samsung

now a range of entry level, mid-segment

etc. Are

Marketing

their

product through independent

and features rich advance handsets

distribution and retail network.

available with them.

3. You can easily change the service

3. You cant change service provider and

provider and continue with the same

continue with same handset. It could be

handset.
4. In GSM different frequencies are used

technically possible but not essay.

4. Voice clarity is supposed to be better in

across different cells but that does not

CDMA

mean that voice clarity is necessarily

frequency across all cells.

compromised. Actually it depends upon

5. EDGE (Enhanced data rates for GSM

5. Data transfer speed is traditionally

Evolution) enabled GSM network are

more in case of CDMA. BREW (Binary

comparable in terms of downloads speed.

runtime

Please note an EDGE enabled handset is

technology which is exclusive to CDMA

also required.
6. GSM service providers are better

networks enables faster data downloads.

6. Check for international roaming tie ups

network

as

environment

it

for

uses

same

wireless)

24

networked globally to offer international

if you travel abroad frequently. Also

roaming. But you must check for

check for the coverage in the region

roaming. Call rates and coverage in the

where you intend to use your cellphone

regions or countries where you visit

within India.

frequently.
Tata is soon launching T-SIM to enable
international roaming with one world one
7. If you travel to other countries you can

number concept.
7. CDMA phones that are not card-

even use same GSM cell phone abroad if

enabled do not this capability.

it

is

quad-band

(850/900/1800/1900

MHz).

phone
By

purchasing a local SIM card with call

value and a local number in the country
you are visiting, you can make calls
against

the

card

to

save

yourself

international roaming from your home

service provider.

Also you must consider the following while selecting a service provider.

1.

First of all you must check which service providers are providing services in the areas where

you will be using your phone.

2.

If you want National or International Roaming then also check whether the service provider

you have chosen facilitates roaming in the regions or countries where you visit frequently.

3.

Cost of owning a handset.

4.

Cost of having a connection.

25

5.

Fixed monthly expenses.

6.

Usage charges.

7.

Also it is helpful to check with the people using mobile in your area for the quality of

service.

Location Based Services(LBS)

Knowledge of the location of user is the most asset of wireless service provider. Using the
information a service provider can offer several very useful value- added service to its
subscribers to not only gain customer loyalty but also increase its profitability. Such services
which on location of mobile user are known as Location based services ( LBS).
The technology behind LBS is positioning and the most widely recognized system for this is
global positioning system (GPS). However there are other means of positioning in addition to
GPS, such as network from cell from cell sites serving a mobile phone. The serving cell site
can be used as abroad location of the user.
Then the Geographic Information System (GIS) provides the tools to administer base map data
such as man made structure (Streets, buildings) and terrain (mountain, rivers). GIS is also used
to manage point-of-interest data such as location of hospitals

, petrol pump restaurants, etc.

GIS information also includes information about the radio frequency characteristic of the
mobile network .This allows the system to determine the serving cell site of the user.
It is not enough to able to position the mobile user and know the map data around that position.
There must be a location management function to process positioning and GIS data on behalf
of LBS application. The location Management Function (LMF) acts as a gateway and mediator
between positioning equipment and LBS infrastructure.

26

There are four major categories of location Based service (LBS) Location based information,
Location sensitive billing, Emergency service and Tracking.

Location based information

The LBS application would interact with other location technology components to determine
the users location and provide a list of restaurants within a certain proximity to the mobile
user, or call a cab from the nearest taxi stand, ask for help from the nearest police station or an
ambulance from the nearest hospital etc.

Location based billing

User can have preferential billing by this of application. Through location based billing the
user can establish personal zones such as a home zone or work zone. Through arrangements
with the service provider, the user could perhaps enjoy flat-rate calling while in the home area
and special rates while in other defined zones.

Emergency services
Location based emergency service application can pinpoint your location and relay it to the
appropriate authorities .such service can be very useful in case of natural calamities like earthquake ,cyclone and in case of crimes like kidnapping etc.

Tracking
This application is very useful for fleet application and enabling mobile commerce. Fleet
applications typically entail tracking vehicles for purpose of the owning company knowing the
whereabouts of the vehicle. Tracking is also an enabler of mobile commerce service. A mobile
27

user could be tracking and provided information that he desires, such as notification of sale on
a store close to the users current proximity.
In India, two operators Bharti and Hutch have introduced location-based service of different
kinds.
Hutchs location-based service launched in Delhi and NCR is called hutch4help. Hutch has
offered this service to all its subscribers including the prepaid and the post-paid card holders
owing any brand of handset and SIM card memory of any level. Hutch service is a dial-in
location based service .Hutch provides police, chemist, hospital and taxi service on hutch4help.
In order to access them subscribes are required to press 4, followed by the service required,
namely POLICE (765423) or HOSPITAL, on the key-pad. As per the charges, Hutch
subscribers would be charged cell-to-fixed line rates for all these calls depending on the tariff
plan.
Another service provided by Hutch is based on cell broadcast where hutch subscribers in delhi
get a location display on their phones. Only those subscribers who have cell information
feature in their handset get a location display.
Bharti group calls its location based service as Around-me which is operation in Mumbai and
Delhi. The Bharti Group has offered this service to its post-paid subscribers who have a 32-k
memory SIM card. Airtel service is data (SMS) based. Bharti offers service like shopping
(clothes electronics, gifts, interior etc.) with discounts, restaurant, entertainment (discos, pubs
etc.), utilities (taxis, banks, ATMs, travel and doctors) and hotels(5/3 star, budget). The user has
to press clothes in the shopping menu while he is around a certain area and he gets an SMS
with details of shop names, addresses, and phone numbers within 10km radius. Airtel users
would be charged as per the SMS rate.
The bouquet of service being offered will keep growing.

What is Bluetooth
28

Bluetooth is the name given to a new technology that uses a short range (10 meter) frequencyhoping radio link to connect two electronic devices.
If we look around in our office or home, we find that we are using so many electronic devices
which are all connected with power supplies or each other through cables. For example, just
have a look at the back of your computer, you will find a big mesh of wires connecting CPU,
monitor, keyboard, mouse, printer etc. with each other. Bluetooth is intended to replace these
cables connecting portable and/or fixed electronic devises. His technology was initially
conceived by Ericsson and then was adopted by many other companies.
Bluetooth is a standard for a small, cheap radio chip that can be plugged into any electronic
device like computer, printers, mobile phone, etc. The chip is designed to replace cables by
taking the information generally carried by the cable and transmitting it at a specially
frequency to a receiver Bluetooth chip, which then gives the information received to the
respective electronic device. The electronic devices having this chip are called Bluetoothenabled.
The main advantages of this technology are its robustness, low complexity, low power and low
cost. It can operate in noisy frequency environments too. The Bluetooth radio uses a fast
acknowledgement and frequency hopping scheme to make the link robust. Bluetooth radio
modules operate in unlicensed ISM band at 2.4GHz, and avoid interference from other signals
by hopping to a new frequency after transmitting or receiving a packet. The Bluetooth wireless
technology comprises hardware, software and interoperability requirements. It facilitates both
data and voice communication. Mobile phone manufacturers were fast to adopt the technology
as it makes communication between two mobile handsets fast and easy without using the
service network.

With a Bluetooth enabled mobile phone, you can

29

 Use a Bluetooth enabled handsfree headset to communicate with the mobile phone in your
pocket, or even in the other room.
Transfer files to/from a compatible PC over a local Bluetooth wireless connection.
Play wireless multiplayer games over a Bluetooth connection
Transfer files, ring tones, applications etc. between two Bluetooth enabled handsets
directly.

Difference between NiMH and Li-Ion batteries

NiMH stands for Nickel Metal Hydride and Li-Ion means Lithium Li-Ion. Nickel is a metal
related to Iron and is quite dense while Lithium is the lightest metal. For the same energy
storage capacity, a NiMH battery will be smaller than a Li-Ion battery but is more important
than size, and because the weight difference is quite drastic, generally Li-Ion batteries are
considered better.
Also, NiMH batteries do suffer from memory effect (although NiCad batteries were much
more subject to this). This means that its necessary to fully discharge the battery before
charging it again. If you routinely recharge a NiMH battery after only partially discharging it,
the battery will learn that point and not have as much energy storage capacity. Li-Ion batteries
are almost wholly immune to this and with a Li-Ion battery you can recharge any time you
want without harming the battery. However, when a Li-Ion battery is new, you should always
fully charge it before using it first time, and its good to let it fully discharge once or twice.
This conditions the battery and gives it maximum energy storage capacity and maximum life.

What is IMEI number of your mobile handset?

The IMEI (International Mobile Equipment Identity) number of a mobile handset is 15 digit
numbers unique to a mobile handset. Just in *#06# on your cellular phone and it will display its
IMEI

30

Number in most phones. Note it down safely. It is also usually printed on the compliance plate
of the handset.

Unified Handsets is the future

In the times to come cellular users need not to worry about the compatibility of their handsets
with GSM or CDMA technology. Presently, a GSM (Global System for mobile
communication) handset cannot be used in a CDMA (Code Division multiple Access) network
and vice-versa. GSM users are 870 million as compared to CDMAs 164 million. The
advantage of GSM of GSM technology is its large global coverage. In near future the phones
will be able to identify the technology standard being used in a specific network and tune itself
to receive the signals. This is according to MR. Arun Netravali, president (emeritus) Bell
Laboratories, USA, who has around 70 patents to his credits in the fields of computer
networks.

General Packet Radio Service(GPRS)

GPRS (General Packet Radio Service) also known as GSM-IP

(Internet Protocol) is a

technology that allows you to access internet from your GPRS compatible cellphone. It enables
a host of datacom services such as wireless Internet / intranet and multimedia service. Once of
the main benefits of this packets-switched technology is that the user gets connected directly to
internet service provider and stays connected at high speed, always on-line, and may be
charged only for the amount of data that is transported. Voice calls or SMS can be received
simultaneously while a data connection is operating.
The services offered are many like read e-mails, get the latest on stocks, weather, news, etc. or
even chat while on the go. Click photographs if your handset has the camera and send them to
your friends and family. You can also use your GPRS enabled mobile as a modem to access the
internet from a laptop or PDA. The requirement would be an infrared port or any other port
31

through which you can achieve connectivity between your handset and the other device and the
specific driver need to be installed.
To enjoy the great potential of GPRS, you must have a GPRS enabled handset and your
cellular service provider should be offering GPRS service, which you can check from their
customer care centre.
MMS is an important application for GPRS network. It allows you to send & receive high
resolution color pictures, full stereo audio sound, drawing, animations and video streaming on
mobile phones. MMS compatible handsets have in-built or detachable digital camera and
sound recording equipment. Both the sender and the receiving handset should be MMS
compatible. If the receipt doesnt have MMS compatible handset then a SMS is delivered
information about the MMS that can be viewed on computer through internet.

What is 3g?
3G is an ITU (International Telecommunication Union) specification for 3 rd Generation mobile
communication technologies. UMTS (Universal Mobile Telecommunications System),
generally refered as 3G, is broadband, packet-based transmission of text, digitized voice, video
and multimedia at data rates up to or higher than 2 Mbps, offering a consistent set of services
to mobile phone users no matter where they are located in the world. Based on the GSM
communication standard, UMTS, endorsed by major standards bodies and manufactures is the
planned standard for mobile users around the world. Once UMTS is fully implemented, PDAs
and mobile phone users can be constantly attached to the internet as they travel and roam. User
will have access through a combination of terrestrial wireless and satellite transmissions.
3G services allow high-speed data connectivity on mobile phones which will enables users to
watch a movie, play interactive games, downloads data from the World Wide Web on the
move. 3G networks will enable operation to provide value-added service and application such
as video-on-demand, unified messaging, mobile commerce, etc.

32

3G is said to be the natural next step in the evolution of mobile service. Worlds first launch of
3G was in Japan, by NTT DoCoMo, in October 2001. Today, Japan has the largest 3G
subscriber base, served by two 3G technology choice, commercially available on number of
networks world wide. Europe has enjoyed the widest WCDMA 3G deployment so far and
networks in Asia Pacific region have already started implementing 3G. In India, cellular
operators are still on 2.75 G or 2.5 G with technologies such as GPRS (General Packet Radio
Services) or EDGE (Enhanced Data rate for GSM Evolution) but most of the operators are
quietly upgrading their networks to be able to provide 3G services. Next year may see the
commercial launches. Considerable infrastructure investment is required to ensure the
promised by third generation networks. For instance, cell density is to be increased to provide
additional bandwidth. New transaction based billing methods will have to be introduced in
place of the time-based billing used today. However, the saving generated from a packetnetwork will more than negate the cost for the operator to lay the network.
The State-owned MTNL floated Rs.1000-crore draft tender to roll out four million mobile lines
on 3G technology. Almost all the GSM operators including Airtel, Hutch and IDEA, have
already applied for the radio frequency required to launch 3G services.
Swedish telecom equipment maker Ericsson believes that the rollout of 3G telecom networks
in India will help operators reduce costs, offer an array of services to users, and connect
millions in rural area who have never used a phone. 3G as a technology is said to be more
advanced and more efficient. Other equipment vendors such as Nokia and Motorola are also
gearing up to meet the demands of the India markets. Nokia, for instance, is developing a high
speed Downlink packet Access (HSDPA), a
Natural evolution to3G that will bring even higher data speeds with simple software upgrade.
CDMA operators have an advantage over their GSM counterparts when it comes to 3G
deployment because most CDMA networks in India are already 3G-enabled. Simply put, a
Reliance Infocomm is in a position to start offering 3G services from tomorrow once spectrum
is allowed while GSM operators will have to set up a parallel network with
2G network

to

offer

3G

their

existing

services.

33

Video on demand, high-speed multimedia and mobile internet access are just a few of the
possibilities for users. 3G services expand the possibilities of content rich information and
communication. However, the main benefit of 3G system is that they will offer substantially
enhanced capacity, quality and data rates above those that are available currently with 2G

Smart Phone
In India, people in comparatively mature markets like the metros, are now upgrading their
cellphone. So what are they buying?
Apart from voice call, cellphone have taken up the function of many pleasure related function
like radio, music player and the camera. These are definitely the sort after features while
upgrading. The latest in the list are the smart phone features like the internet connectivity, emailing and messaging option, connectivity with other devices, storage capacity, efficient
operating system, application etc.
Companies are constantly innovating their products to give more power in the hand of
consumers and thereby capturing a major market share.
The smart phone features available in these devices are.

Internet Browsing
You can browse internet through you cellphone if your handset is GPRS / WAP compatible and
your service provider is also offering these service. In case of WAP and xHTML browser you
get text only or limited version of the website you want to visit while if your handset is
equipped with HTML browser you can view the whole website as it is, along with graphic as
you see on the PC. Only difference is that you may feel that the entire website has been
squeezed into a bottle because the screen of cellphone is small.
EDGE enabled cellphone offer mobile broadband access with very high upload and download
speeds. The speed is at least three times faster than normal GPRS. But check whether your
service provider is offering the same.

E-mail:
34

If you are able to browse internet, i.e. you have activated GPRS on your cellphone, you can
easily check your web-based mail boxes like that of rediff, yahoo, hotmail etc. To see your
official mail account, if it is not web-based, and you generally see it using e-mail clients like
outlook express etc. then you will have to use the e-mail.
You can also receive emails with attachments, which can be opened in the phone itself. Many
smart phones have the capability to open office document in the form of word, worksheet,
PowerPoint, PDF formats and even ZIP files along with the multimedia formats like JPEG,
GIF, MP3, ACC or 3GP etc. The Email box supports SMTP, POP3 and IMAP4 protocols.

More:
Some advance handsets also offer features like
-Browsing over TCP/IP
-Sync /ML
-Smart content download-OMA DRM 1.0
-OTA provisioning
-Mobile wallet

Offline:
Many cellphone give you an option to work offline with GSM module turned-off.

Connectivity:
35

USB port, Infrared interface and Bluetooth are the common connectivity options available to
communicate between cellphone to cellphone and cellphone to PC.
Bluetooth is a wireless technology that enables your Bluetooth enabled cellphone to
communicate with any other Bluetooth enabled device, be it a TV, Refrigerator, washing
machine or another Bluetooth enabled cellphone.
-

You can talk handsfree with a wireless Bluetooth headset enhancement

You can play wireless multiplayer games over a Bluetooth connection

It enables you to remotely control other Bluetooth enabled devices.

Push to talk:
Many handsets today offer a dedicated key for push to talk over cellular network.
Push to talk is a two-way communication service that works like a walkie talkie.

Operating Systems:

The OS generally in last smart phones are Symbian Os version 7.0 Series 60 SE UI or the
Microsoft Windows Mobile OS.
The common PIM function include the Calendar, Task organizer, Notes, Calculator, Converter,
Clock, Alarm and the wallet etc.

Memory:

Apart from having reasonably good internal storage memory, these handsets
provide external memory card slot where you can insert a 32MB memory card
and use as many of them as required. These are generally RS DV MMC type (Reduced
size Dual Voltage Multimedia card).
36

Messaging
As far as messaging is concerned, most of the smart phones are loaded with T9 predictive text
input for quick text insertion while writing SMS, MMS, emails or instant messaging. The size
of the picture inserted into the multimedia messages, can be automatically reduced to the
suitable for MMS. Suitable templates can be used to design your own.

MMS.

Check precisely the availability of the features that you want to use before purchasing your
next handset.

Music cellphones
After the camera phones, it is the music phones that are capturing the consumer fantasy in
India.
Music lifts the soul to ecstasy, pure enjoyment. Perhaps the only idea of entertainment
cherished by all classes and masses alike. In todays fast life, we hardly find time to sit in
corner and enjoy listening to old classics on a gramophone!! Or attend a music show in the
evening. Many of us spend quarter of our life traveling. So one idea that really enthralls us is
having music on the movie. You will find a rikshawala listening to film songs on a radio in
his basket, people enjoying music while traveling to their office in charted buses. Most of the
people have stereo system in their cars dont forget the college student next doors carrying a
walkman or an iPod.
But the problem is we must carry a cellphone as communication is the basic necessity then
perhaps a digital dairy to keep us organized a camera to capture those special moments of the
day and a music player to keep us entertained. Isnt our traveling kit getting heavier?

37

Dont worry mobile handset manufactures have already found out the solution by integrating
all devices into your one and only cellphone. If you have mastered other features of your
cellphone and had enough trouble with the camera, get ready to enjoy now with the music
phones.
Till now music on cellphone was confined to a ringtones or sing tone, but now there is a vide
variety of cellphones that can really play the music of your choice for hours. With inbuilt MP3
players and large enough memory, you can store a good collection of songs on your cellphone
and plays them whenever you are. Or just switch on the FM radio and listen to the latest.
The cost depends upon your requirement. If you just want a FM radio then you have few quite
inexpensive options. But listening to your own music collection would be costlier as you
require a phone equipped with MP3 player. Most of the high end phones have player these days
while some handsets give you both the FM radio and MP3 player.

38

The important considerations while such phones are:

1. Music Player-MP3,AAC,MPEG4,RA,MIDI(MP3 is most popular)
2. FM Radio
3. Check the headset for voice clarity and comfort
4. Memory capacity (50 MB 512 MB)- more the memory, more the of songs you can
store.
5. External memory slot to be able to add extra memory later
6. Software to transfer music files between your PC &cellphone
7. Some cellphones have memories that as recognized as removable drivers when
connected to a PC. So transferring files becomes simple drag and drop function where
no software is required.
8. music quick launch key
9. Can you plays songs in offline mode ie. some handsets can play music without even
inserting Sim card.
10. Bluetooth for cell to cell transfer.

Multimedia Messaging Service

MMS (Multimedia Messaging Service) is one of the latest mobile
Technology for cellular phone users in India. As you know, in case of SMS (Short Message
Service) you can send only text messages or black & white very low resolution graphic. MMA(
Multimedia Messaging Service) allows users to create, send & receive text, drawing, High
resolution color pictures, animation, full stereo audio sound and video clips from one cellular
phone to another , or to an email address.
To be able to send or receive MMS messages all you need is MMS enabled mobile phone and
your cellular service provider must be supporting MMS service. Ensure that you have
configured your cellular phone with the correct setting. You can take help of your operators
care for this. Although if you have a camera phone you will be able to shoot your own pictures

39

and send. Some camera phones also support audio and video recording .You can send a
combination of multimedia also for example text, picture and audio.
MMS is considered to be an important application for GPRS (General packet radio) Network
worldwide. GPRS enables always-on high speed internet which facilitates you to chat, access
e-mails from any account along with MMS on your cellular phone.
Both the sender and the receiving handset should be MMS compatible. If the recipient doesnt
have MMS compatible handset then a SMS is delivered informing about the MMS that can be
viewed on computer as an e-mail.

E-mailing
I. Send an e-mail from cellphone to any e-mail address
If you want to send a message to someone who do not use cellular phone but has an e-mail ID
that he access through a computer then you can follow this method.
1. Reach your cellular phone message menu.
2. Scroll to write Message / Transmit Text / Message Editor.
3. Type the E-mail address of the person. Type a blank space.
4. Type the message to be sent. That is e-mail message for example, ashish@hotmail.com
Happy Birthday!
5. Send the message to e.g.600, 121882 ( take this no. from customer care of your service.
The e-mail will be delivered.
In case it is unsuccessful check the following

Check that your cellular phone is configured to the right service Center
Number(call customer care for assistance).

40

The syntax at step 3 above could be different with your service provider e.g. it
could be the keyword mail followed by a blank then e-mail ID again a blank then
message i.e.

Syntax: mail e-mail message

Example: mail ashish@hotmail.com Happy Birthday

II. How to receive e-mail

You would receive all e-mail messages directly on your handset and you can
read it in the same manner as you read other text (SMS) messages.

III. Access your hotmail or other e-mail accounts

Many cellular service providers have tie-ups with some popular E-mail clients
like hotmail etc. so that subscribers are able to access their e-mail account
wire free via two way SMS or through GPRS. With such service, users of say
Hotmail will have the option to receive email sent to their Hotmail accounts
by SMS on their mobile phones wherever they are. They will also be able to
reply to those email messages directly to the senders inbox, as well as
problem other common tasks directly from their phone. You must check with
you cellular service provider for detail.
Internet On Mobile

To access internet on your mobile, your handset should be WAP/GPRS compatible and
your service must also be offering these service.
41

Most of the handsets are able to access the information from the web in text only format.
Although some handsets are supporting HTML also.
In case of WAP and xHTML browser you get text only or a limited version of the website
you want to visit. Most of the service provider who are offering GPRS service have
compiled such websites into various categories and provider their link through a default
menu. Although if your handset is equipped with HTML browser you can view any website
as it is, along with graphics as you see on the PC. Only difference is that you may feel that
the entire website has been squeezed into a bottle because the screen of cellphone is small.
EDGE enabled cellphones offer mobile broadband access with very high upload and
download speeds. The speed is at least three times faster than normal GPRS. But check
whether your service provider is offering the same.
GPRS (General Packet Radio Services) also known as GSM-IP(Internet Protocol) is a
technology that allows you to access internet from your GPRS compatible cellphone. It
enables a host of datacom services such as wireless Internet / Intranet and multimedia
services. One of the main benefits of this packet- switched technology is that the user gets
connected directly to internet service provider and stays connected at high speed, always
on- line, may be charged only for the amount of data that is transported. Voice calls or SMS
can be received simultaneously while a data connection is operating.
The service offered are many like read e-mails, get the latest on stock, weather, news, etc.
or even chat while on the go. Click photographs if your handset has the camera and send
them to your friends and family. You can also use your GPRS enabled cellular phone as a
modem to access the internet from a Laptop and PDA. The requirement would be as
infrared port or any other port through which you can achieve connectivity between your
handset and the other device and the specific driver needs to be installed.

42

Telia-branded Samsung LTE modem

The pre-4G 3GPP Long Term Evolution (LTE) technology is often branded "4G-LTE", but the
first LTE release does not fully comply with the IMT-Advanced requirements. LTE has a
theoretical net bit rate capacity of up to 100 Mbit/s in the downlink and 50 Mbit/s in the uplink if
a 20 MHz channel is used and more if multiple-input multiple-output (MIMO), i.e. antenna
arrays, are used.
The physical radio interface was at an early stage named High Speed OFDM Packet
Access (HSOPA), now named Evolved UMTS Terrestrial Radio Access (E-UTRA). The
first LTE USB dongles do not support any other radio interface.
The world's first publicly available LTE service was opened in the two Scandinavian
capitals, Stockholm (Ericsson and Nokia

Siemens

Networks systems)

and Oslo (a Huawei system) on December 14, 2009, and branded 4G. The user terminals were
manufactured by Samsung. As of Nov 2012, the five publicly available LTE services in the
United

States

are

provided

byMetro

PCS, Verizon

Wireless, AT&T

Mobility, U.S.

Cellular, Sprint, and T-Mobile US.

T-Mobile Hungary launched a public beta test (called friendly user test) on 7 October 2011, and
has offered commercial 4G LTE services since 1 January 2012.

43

In South Korea, SK Telecom and LG U+ have enabled access to LTE service since 1 July 2011
for data devices, slated to go nationwide by 2012. KT Telecom closed its 2G service by March
2012, and complete the nationwide LTE service in the same frequency around 1.8 GHz by June
2012.
In the United Kingdom, LTE services were launched by EE in October 2012, and
by O2 and Vodafonein August 2013.

Group Company wise market share

Group

Total

Company Subscribers
Airtel(GSM)

59670174

Reliance
(CDMA +
GSM)

43840442

Vodafone

42557072

Essar(GSM)
BSNL(GSM +
WLL)

38902594

Tata (CDMA)

23402473

IDEA(GSM)

22873556

Aircel(GSM)

10185182

Spice(GSM)

4084205

MTNL(GSM +

3403400

WLL)
BPL(GSM)

1276219

HFCL (CDMA)

290703

Shyam
(CDMA)

104866

* CDMA figures include WLL

services

44

Function Availability In Mobile Sets With Respect of Price

Handset

SonyEricsson

LG

Model

J120i

Bullet KG271

Nokia

SonyEricsson J120i Bullet KG271

Price

Rs.2,000

SonyEricsson
1600 J100i

Nokia 1600

Rs.1,899

Nokia

LG

1110i

Bullet KG276

SonyEricsson J100i Nokia 1110i

Rs.1,769.00 Rs.1,700

Bullet KG276

Rs.1,659.00

Rs.1,599

SonyEricsson J120i Bullet KG271

Nokia 1600

SonyEricsson J100i Nokia 1110i

Bullet KG276

GSM 900 / 1800

GSM 900 / 1800

GSM 900 / 1800

GSM 900 / 1800

Nokia 1600

SonyEricsson J100i Nokia 1110i

Frequency
compatibility

GSM 900 / 1800

SonyEricsson J120i Bullet KG271

Form Factor

bar
SonyEricsson J120i Bullet KG271

Phone Size (mm) 99 x 44 x 17 mm

98 x 45 x 12.9

Nokia 1600

GSM 900 / 1800

Bullet KG276

bar
SonyEricsson J100i Nokia 1110i

Bullet KG276

104 x 45 x 17 mm 100 x 44 x 18 mm

104 x 44 x 17 mm 98 x 45 x 12.9

85 g

80 g

Volume
Weight

75 g

70 g
Polar White,

Colour

Night Black

Xpress-on covers Twilight Blue

SonyEricsson J120i Bullet KG271

Nokia 1600

Standard Battery

Xpress-on covers

SonyEricsson J100i Nokia 1110i

Li-Ion (BL-5C) 900

Bullet KG276

Li-Ion (BL-5C) 900

Type

Li-Ion

800 mAH

mAh

Li-Ion

mAh

800 mAH

Stand by Time

Up to 400 h

upto 200

Up to 450 h

Up to 300 h

Up to 380 h

upto 200

Talk Time

Up to 9 h

Upto 2.5

Up to 5 h 30 min

Up to 8 h

Up to 5 h 20 min

Upto 2.5

100 SMS
Messaging

SMS

memory

SMS, Instant
SMS, MMS

SMS

Messaging

T9

T9

T9

T9

SonyEricsson J120i Bullet KG271

Nokia 1600

SonyEricsson J100i Nokia 1110i

100 SMS memory

Predictive text
input

Polyphonic (20
Ringtones

Bullet KG276

Polyphonic (20

Polyphonic (16

Yes(16 poly

channels), with

channels)

MIDI)

MP3 grade tones channels)

Polyphonic (32

channels), with
MP3 grade tones Yes(16 poly MIDI)

composer

composer

Music Player
FM Radio

FM radio with RDS Yes

Camera,

No

no

No

no

SonyEricsson J120i Bullet KG271

Nokia 1600

SonyEricsson J100i Nokia 1110i

Bullet KG276

96 x 64 pixels

96 x 68 pixels

128 X 128 Pixels

Monochrome

65 K colour 1.5
ich LCD

no

Video Recording/
Playing
Display size,
type etc.

96 x 64 pixels

128 X 128 Pixels 96 x 68 pixels

65 K colour 1.5

STN, 65K colors

CSTN, 65K colors STN, 65K colors

graphic

Wallpapers,

Wallpaper and

Wallpapers,

Animated

themes

themes

themes

screensavers

SonyEricsson J120i Bullet KG271

Nokia 1600

SonyEricsson J100i Nokia 1110i

upto 4 MB

250 entries

upto 4 MB

No

no

Phone memory

ich LCD

Card slot

No

no

Phone book

200 entries

200 entries

Bullet KG276

200 entries

45

Call records
GPRS

10 dialed, 20

10 dialed, 10

10 dialed, 20

10 dialed, 10

received and

received, 10

received and

received, 10

missed calls

missed calls

missed calls

missed calls

SonyEricsson J120i Bullet KG271

Nokia 1600

SonyEricsson J100i Nokia 1110i

No

no

No

WAP

Bullet KG276

no

No

Browser

No

WLAN

No

no

No
No

no

HSCSD

No

no

No

no

EDGE

No

no

No

no

3G

No

no

No

no

SonyEricsson J120i Bullet KG271

Nokia 1600

SonyEricsson J100i Nokia 1110i

Infrared Port

No

no

No

no

Bluetooth

No

no

No

no

USB

No
SonyEricsson J120i Bullet KG271

Nokia 1600

SonyEricsson J100i Nokia 1110i

Bullet KG276

SonyEricsson J120i Bullet KG271

Nokia 1600

SonyEricsson J100i Nokia 1110i

Bullet KG276

Bullet KG276

Java

Special Features
Vibra alert

call

Demo mode for

Demo mode for

conferencing

phone features

phone features

Yes

Yes

Yes

call conferencing

Yes

Voice dial
Speakerphone

Yes

Yes

Navigation
Clock & Alarm

Yes

Built-in handsfree

Built-in handsfree Yes

4-way scroll key

4-way scroll key

Speaking alarm

Speaking alarm

and clock

and clock

Yes

World Time
function

Yes

Calendar

Yes

Yes
Calendar

Yes

Calculator, Unit
Calculator

Yes

converter

PIM functions

Reminder

scheduler

SonyEricsson J120i Bullet KG271

Yes(Pre - loaded
Games

Yes

Launched

Sudoku game)

Calculator, Unit
Calculator

converter

Reminders

Stopwatch

Reminders

Nokia 1600

SonyEricsson J100i Nokia 1110i

3 - Snake Xenzia,

3 - Snake Xenzia,

Dice Games,

Dice, Cricket Cup Yes

Pocket Carrom

SonyEricsson J120i Bullet KG271

Nokia 1600

SonyEricsson J100i Nokia 1110i

2007, February

2005, Q2

2006, February

SonyEricsson J120i Bullet KG271

Nokia 1600

SonyEricsson J100i Nokia 1110i

scheduler
Bullet KG276
Yes(Pre - loaded
Sudoku game)
Bullet KG276

2005, Q2
Bullet KG276

* Note:

Handset

LG

LG

SonyEricsson

LG

SonyEricsson

Model

Dynamite KG195

Pulse C2600

K510i

C2500

K220i

Nokia
6030

SonyEricsson
Dynamite KG195
Price

Pulse C2600

Rs.4,650

SonyEricsson K510i
Rs.4,590 Rs.4,500

C2500

K220i

Rs.4,090

Rs.3,345

Nokia 6030
Rs.2,700.00

SonyEricsson
Dynamite KG195

Pulse C2600

Frequency
compatibility

SonyEricsson K510i

C2500

K220i

Nokia 6030

GSM 900 / 1800

GSM 900 / 1800

GSM 900 / 1800

GSM 900 / GSM 1800 /

GSM 900 / 1800 / 1900

GSM 1900

SonyEricsson
Dynamite KG195
Form Factor

Bar type

Pulse C2600

SonyEricsson K510i

C2500

K220i

Nokia 6030
bar

46

SonyEricsson
Dynamite KG195

Pulse C2600

SonyEricsson K510i

Dimensions (mm) Phone Size (mm) 103.5x46.3x12.4mm

102x46.5x18.5

101 x 44 x 17 mm

88 gm

90 g

C2500

K220i

100.8x46x18mm

103 x 46 x 16.7
mm

Volume
Weight

Nokia 6030

104 x 44 x 18 mm
75 cc

69.9g

80gm

82 g

90 g

Midnight Black,
Polished Purple,
Colour

Black

Black, Champagne,

Exchangeable Style-Up

Frost White,

Exchangeable

covers

Ocean Blue

covers

SonyEricsson
Dynamite KG195

Pulse C2600

SonyEricsson K510i

C2500

Standard Battery

K220i

Nokia 6030

Li-Po 900 mAh

Li-Ion 900 mAh (BL-

Type

Li Ion

720mAh Li-Ion

Li-Ion 750 mAh (BST-36) Li-Ion 700 mAh

(BST-37)

5C)

Stand by Time

upto 300hrs

upto 200hrs

Up to 360 h

Upto 200

Up to 300 h

Up to 300 h

Talk Time

2.2Hr

Upto 2.5

Up to 6 h

Upto 2.5hrs

Up to 8 h

Up to 3 h

100 SMS Capacity,

SMS, MMS, Email,

SMS, MMS

MMS

Instant Messaging

SMS, MMS

SMS, EMS, MMS

SMS, MMS

T9

T9

T9

T9

T9

T9

Messaging
Predictive text
input

SonyEricsson
Dynamite KG195

Pulse C2600

SonyEricsson K510i

C2500

K220i

Nokia 6030

Polyphonic (40

40 Polyphonic

Polyphonic (32

30 Polyphonic (16

ringtones

channels)

channels)

Downloadable

Downloadable

64 Polyphonic
ringtones, MP3
Ringtones & 2 PreRingtones

64 Polyphonic,MP3

embedded song tones channels), MP3

Stereo Surround
donloadable

Composer, download
MP3 Player, MP3

Sound
MP3 Player

Shortcut Key, Stereo

Music Player

Yes

Surround Sound

MP3/AAC/MPEG4 player

FM through speaker
FM Radio

Yes, Scheduled FM recorder

Yes ( VGA Camera ), 2X digital

Camera,

zoom, 640x480 pixels, video

FM Radio

phone

FM radio with
RDS

VGA CMOS

VGA, 640x480

1.3 MP, 1280 x 1024

Camera, Digital

pixels,

VGA Camera

pixels, video(QCIF)

Zoom-3X

video(QCIF)

Pulse C2600

SonyEricsson K510i

C2500

Yes

no

Continuous Video recording,

depending upon available
Video Recording/ mamory, Video download and
Playing

Playback
SonyEricsson
Dynamite KG195

Display size,
type etc.

128 x 160 pixels, 28 x 35

128x160 pixels
262K colour TFT LCD

TFT, 256K colors

1.6 inches
65K color screen

128 x 128 pixels

CSTN, 65K colors CSTN, 65K colors

Internal LCD-

Downloadable

128x128

wallpapers,

Wallpapers,
Downloadable wallpapers

Nokia 6030

128 x 128 pixels,

mm
65K color screen

K220i

screensavers,

screensavers

Wallpapers

themes

SonyEricsson
Dynamite KG195

Pulse C2600

SonyEricsson K510i

120MB internal
Phone memory

64MB internal memory

Card slot

Micro SD, UPTO 1 GB

memory

28 MB shared memory

Call records

500 entries

K220i

Nokia 6030

60 MB internal

2 MB internal

3 MB shared

memory

memory

memory

No

no

300 entries

250 x 10 fields

20 received,

20 dialed, 20

No
500 x 6 Phonebook

Phone book

C2500

Memory

Phone Book
1000 entries, Photocall

Memory-500 X 5

10 dialed, 10 received, 10

30 received, dialed and

dialed and missed received, 20 missed

missed calls

missed calls

calls

calls

SonyEricsson
Dynamite KG195

Pulse C2600

SonyEricsson K510i

C2500

K220i

Nokia 6030

47

Class 8 (4+1
Class 10 (4+1/3+2 slots), 32 -

Class 10 (4+1/3+2 slots),

GPRS

48 kbps

GPRS Class 8

WAP

WAP 2.0

WAP 2.0

32 - 48 kbps

slots), 32 - 40

Class 6 (3+1/2+2

GPRS Class 8

kbps

slots), 24 - 36 kbps

WAP-2.0

WAP 1.2.1

Yes

WAP 2.0/xHTML,
Browser

xHTML

HTML(NetFront)

WLAN

no

No

No

xHTML
No

HSCSD

no

Yes

No

No

EDGE

no

No

No

No

3G

no

No

No

No

SonyEricsson
K220i

Nokia 6030

Infrared Port

Dynamite KG195
no

Pulse C2600

SonyEricsson K510i
Yes

C2500

No

No

Bluetooth

Yes

Yes

No

No

USB

Yes

Yes

Yes

No
SonyEricsson

Java

Dynamite KG195

Pulse C2600

SonyEricsson K510i

C2500

Yes

Yes

Java MIDP 2.0

Yes

K220i

Nokia 6030
Java MIDP 2.0

SonyEricsson
Dynamite KG195

Pulse C2600

SonyEricsson K510i

C2500

K220i

Image viewer, Picture

Voice recording,

Slide show, Full

editor

conferencing

screen viewer

Nokia 6030

Inflight mode,Voice Recording,

Built in pendrive memory, Plug
Special Features and play
Vibra alert

Yes

Voice dial

voice memo

Speakerphone

Voice recording

Yes
voice memo

Voice memo

Yes

Yes

Yes

Yes

Voice Memo

Yes

Yes

Yes

Yes

Navigation
Yes, stopwatch,
Clock & Alarm
World Time

timer

World Time

function

Yes

Calendar

Yes
Calculator, Unit

Calculator

PIM functions

Unit converter

converter

Body Mass Index

Body Mass Index

Yes

Organiser

Application

Organiser

Application

Dynamite KG195

Pulse C2600

SonyEricsson K510i

C2500

K220i

Nokia 6030

5 (Built in games)

Yes

Yes

SonyEricsson

MinigolfBT, QuadraPop
Games

Yes

5 (Built in games)

+ downloadable

SonyEricsson
Dynamite KG195
Launched

Q3, 2007

Pulse C2600

SonyEricsson K510i
2006, February

C2500

K220i

Nokia 6030

2007, February

2005, Q1

Data Analysis and interpretation

48

1.

Are you using Mobile Handset?

(a) Yes

b) No

Findings: - It was found that 85% responding they are using mobile handset & 15% are not
using mobile handset.

49

2.

Your Mobile Handset brand name?

a) Nokia

b) LG

c)Samsung d)Sony ericsson

e)Motorola f)others

Findings:- It was found that 62% responding have Nokia handset. 9% respondents
have LG handset, 7% respondent have Samsung handset. 9% respondent have Motorola
handset, 3% respondents have Sony Ericsson 10.5% have others brands.

50

3 Give the preferences in sequential order?

3.

Its durability

4.

Its reasonable price

5.

Its function and attributes

6.

Other reasons

Findings:- It was found that 10% respondent purchase mobile handset to see its
durability, 30% respondent purchase mobile handsets to see its price, 50% respondent
purchase mobile handsets to see its functions & attributes, 10% respondents purchase
mobile handsets to see others features.

51

4.According to you which company give more advertisement?

7.

Nokia

8.

LG

9.

Samsung

10. Sony ericsson

11. Motorola
12. Others

Findings:It was found that 30% respondent said Motorola give more advertisements, 15%
respondent advertisement of Nokia, 20% advertisement of sony,12% advertisement
of Samsung, 18%advertisement of LG and 5% advertisement of others brands.

52

5 Where do you see most advertisement of mobile handset?

a) Television

b) Radio

C) Hoardings

F) Canopies

c) News papers

d) Magazines

FindingsIt was found that 40% Mobile handsets advertisement come in newspaper, 25%mobile
handsets advertisement come in Television, 20 % mobile handsets advertisement through
hoaring.17% mobile handsets advertisement through canopies, 6% mobile handsets
advertisement in magazines, 2% mobile handsets advertisement come in Radio.

53

6. According to you which brand give more resale value of

a) Nokia

b) LG

e) Motorola

F) others

C) Samsung

handsets?

c)Sony ericsson

Findings- It was found that 62% respondent said Nokia have more resale value. 5%
respondents say LG, 8% respondents says Motorola, 9% respondent says Samsung, 12%
respondents say Sony ericsson, 5% other mobile handsets.

54

7. If your mobile handsets has some minor problem what will you be do?
a. Continue to it
b. Go to service center
c. Skip to other brand

FindingsIt is found that if mobile handset has some minor problem, than 28% respondents avoid it
continue use it, but 57% respondents go to service center to solve this problem, 15% sale and
skip to other brands.

55

8. Mobile service center solve problem with in?

A)

one day

B)

Two day

C)

A week

D)

A Month

E)

Above

Findings-

It was found that 44% respondent said if they have problem in mobile handsets mobile service
center solve problem with in one day, 27% respondent said with in two days, 24% respondent
said with in a week, 14% respondent said with in a month, 1% said above than a month.

56

9. Would you like CDMA phone?

a) Yes

b) No

FindingsIt was found that 68% respondents like CDMA connection, 32 do

Not like it.

57

10. If yes, why ?

a) Bonus talk time
b) Free incoming
c) Cheap price
d) Better service and cheap handsets

FindingsIt was found that 15% respondent like CDMA connection because of bonus talk time, 27%
respondent like CDMA connection because of free incoming, 23% respondents like CDMA
connection because of cheap handsets and free connection, 35% respondents like CDMA
connection because of better service and cheap handsets.

11. If no, why ?

58

a) Very limited choice of handsets

b) Limited scheme
c) Hand is not attractive
d) No option to change connection/handsets

FindingIt was found that 26% respondent do not like CDMA phone connection because of limited
choice of handset in this category, 10% respondent do not like because of limited schemes in
CDMA phone connection, 23% respondent said that CDMA handset is not attractive than GSM
handsets, 44% respondent do not like because they thinks after purchasing CDMA phone, they
have no option to change their mobile connection and handsets.

59

12. What is your CDMA handset phone brand name?

a) Reliance

b) TATA Indicom

Findings-

It was found that 69% respondent have reliance connection with CDMA phone, 31%
respondents have TATA Indicom.

60

13. Which CDMA phone company gives more advertisement?

a) Reliance

b) TATA Indicom

Findings-

It is found that 60% reliance give more advertisement, 40% Tata Indicom.

61

14. What is the most effective and attractive medium used by it?
a) Television

b) Radio

C) Hoardings

F) Canopies

c) News papers

d)Magazines

Findings-

It is found that the most effective and attractive medium used by CDMA mobile phone
connection companies is hoarding with 40%, 30% respondent says television, respondent says
20% canopies, 16% in newspaper,3% magazines, 1%radio.

15. What will you do after end of given bonus talk time and free incoming
period?
62

a) Continue to it.
b) Re-purchase this scheme.
c) Purchase other companys scheme.

Findings-

Its found that 50% Respondents like to continue their handsets after end of given bonus talk
time and free incoming period, 20% purchase other brands handsets, 30% would repurchase
same schemes.

16. Tick you affordable price range to purchase handset?

63

a) Less than Rs.2000

b) Rs.2001 to Rs.4500.
c) Rs.4501 to Rs.10, 000.
d) Above to Rs.10, 001

Findings-

Its found than 37% respondents like handsets between Rs.2001 to Rs.4500, 20% Respondents
like handsets between Rs.4501 to 10000,20% respondents like handsets less than Rs2000,13%
Respondents like handsets above to Rs.10001.

64

Constraints Limitation And Alternative Methodologies:Though the group and segments for the analysis were pre determined but there were certain
factors that posed difficulties for successful completion of the project. Due to these limitation
at times I had to re accumulate all my energy and stamina to overlook all the hurdles and work
new zeal without external support and encouragement.
The following were the limitation.
Since the study was done in localized area so the sample selected my not be truly
reprehensive of entire universe.
The period of survey was very small and sample is of quit less so interpretation is
subject to further development.
Through it is around that the information given by the respondents are authentic and to
the best of their knowledge, yet the place (exclusive showroom) could have some effect
on response.
Information provided by the respondents might be biased in same cases as they might
had been influence by particular brand, which they had made up in their mind before
coming for purchase.

65

RECOMMENDATION AND SUGGESTION

The rapid rise of consumerism and rising purchasing power of the middle class has let to
a spurt in demand.
The growing Indian population size adds a number of new users.
In quantitative terms, the bulk of the demand exists in lower and middle price segments.
In recent time increasing attention is being paid to the price, quality and image factors.

66

CONCLUSION

India is one of the fastest growing mobile markets in the world. India is to become third
largest mobile population in world by 2007. The growing of mobile subscriber is 5.5 million
in 2013 and increase 100 million subscribers in 2014.
More than two third to mobile subscriptions are with GSM handsets and rest of the
CDMA handsets .We can say 77% subscribers have GSM base handsets and 23% have
CDMA base handsets.
Mobile hone user increase with 86% while 11% people have fixed phones. The
percentage of fixed going down day to day because mobile phones are easily available in the
market.
Seeing the growth of mobile phone industries mobile manufacture give more attention to
develop handset with research and development. They give more features in their handsets
such as camera with zoom, cyber shot, camera interface, video streaming, internet browsing,
FM radio, Music kit that includes music management software, USB cable and stereo
handset, Blue tooth, interface, e-mail, MP3, high memory space, one touch navigation, SMS
etc. Manufacture also give more attention to its physical attributes such as size, weight,
battery back up, display, sound quality, color etc.
Finish handset manufacture Nokia retain to top position in Indian GSM mobile phone
market with 55% market share and 69% market share in Lucknow city. LG has a
consolidated its position as the market leader with 49% market share in CDMA mobile phone
market.
Major players in India market are Nokia, LG, Samsung, Motorola, and Sony Ericsson.
Reliance is leader in giving connection with CDMA handsets because of many attractive
67

schemes and wide price range; TATA Indicom and Airtel are rival of Reliance. Reliance have
70% market share in this field, while TATA Indicom has 18% market share and 12% market
share are with Airtel.
Low price, bonus talk time, free incoming are three main reasons to buy connection with
CDMA mobile handsets, But some customers dont like CDMA mobile phone because of
limited choice of handsets, difficulty in change mobile connection and handsets, not
attractiveness of handsets. 44% respondent dont like CDMA phone because of no option to
change connection and handsets. Reliance give more advertisement of CDMA handsets
connection use hoardings and televisions as advertisement mode. Magazines and radio are
occasionally used as advertisement mediums.
40% respondents are average satisfied, while 55% fully satisfied with CDMA phone
connection. 50% respondent repurchased given schemes, 30% respondent would not
purchase these schemes but they continue use services of service operator.
Most customers would like to purchase handsets between Rs.2000 to Rs.10000 because
most of the population belongs to middle class families.
I found many problems faced by customer in their mobile handset. These problems are
related to battery backup, internal heating, display, sound, charger, money, signal fluctuation
etc.

68

RECOMMENDATION

1. To capture the highest market share need to create a stable brand image through
advertisement, promotional tools, and sponsorships.
2. Target the middle class family to increase business because of rising in purchasing power of
middle class and most of the population comes from middle class.
3. Introduce mobile handsets in middle price segment (between Rs.2000 to Rs.10000).
4. Paid special attention to the price, product, distribution channels, and promotions.
5. Add latest function in handsets, which is unique to other, because 30% respondent says they
give preference to function than others attributes.
6. Manufacture should manufacture more models that give many

option to choose their

handsets.
7. Improve the performance of handset through continuous research and development.

69

BIBLIOGRAPHY

Books:---Research Methodology
By Kothari C.R

Websites:---www.zinnov.com
www.India-cellular.com
www.google.com

70

QUESTIONNAIRE
NAME_____________________
AGE_______________________
OCCUPATION______________
1. Are you using Mobile handset?
a) Yes

b) No

2.What is your mobile handset brand name?

a) Nokia

b) LG

e) Motorola

F) others

C) Samsung

c)Sony ericsson

3 Give the preferences in sequential order?

a) Its durability
b) Its reasonable price
c) Its function and attributes
d) Other reasons

4 According to you which company give more advertisement?

a) Nokia

b) LG

e) Motorola

F) others

C) Samsung

c)Sony ericsson

5 Where do you see most advertisement of mobile handset?

71

a) Television

b) Radio

c) News papers

C) Hoardings

F) Canopies

d)Magazines

6 According to you which brand give more resale value of

a) Nokia

b) LG

e) Motorola

F) others

C) Samsung

handsets?

c)Sony ericsson

7 If your mobile handsets has some minor problem what will you be do?
d. Continue to it
e. Go to service center
f. Skip to other brand

8 Mobile service center solve problem with in?

F)

one day

G)

A week

H)

A Month

I)

Above

9 Would you like CDMA phone?

a) Yes

9a

b) No

If yes, why ?
a) Bonus talk time
72

b) Free incoming
c) Cheap price
d) Better service and cheap handsets

9b

If no, why ?
e) Very limited choice of handsets
f) Limited scheme
g) Hand is not attractive
h) No option to change connection/handsets

10Who is your CDMA handset phone service operator?

a) Reliance

b) TATA Indicom

11Which CDMA phone company gives more advertisement?

a) Reliance

b) TATA Indicom

12What is the most effective and attractive medium used by it?

a) Television

b) Radio

C) Hoardings

F) Canopies

c) News papers

d)Magazines

13What will you do after end of given bonus talk time and free incoming
period?

73

d) Continue to it.
e) Re-purchase this scheme.
f)

Purchase other companys scheme.

14Tick you affordable price range to purchase handset?

d) Less than Rs.2000
e) Rs.2001 to Rs.4500.
f) Rs.4501 to Rs.10, 000.
g) Above to Rs.10, 001.

74