Huawei Globally Launches the Mate 8 Smartphone at CES 2016

New flagship device features the worlds most advanced smartphone

technology ever: a new benchmark for amazing performance and long
battery life
Las Vegas, Nevada January 5, 2016 Today at CES 2016, the Huawei
Consumer Business Group globally launched the Huawei Mate 8 smartphone, a
productivity-driven device with significantly enhanced power, efficiency and battery
life. The Mate 8 continues Huaweis track record of delivering high-end devices that
reflect global consumer demand and inspire loyalty in their users.

Featuring the most powerful chipset, a high-capacity battery and stylish design
including a unique mocha brown color option the Huawei Mate 8 is the ideal
smartphone for todays on-the-go professional. The Mate 8 is designed from the
ground-up for productivity and its hardware and software have been fine-tuned to
provide an elegant, efficient experience.
With the Mate 8, we have delivered a device that meets the needs of a new style of
business. With this fast, impeccably designed smart phone, users can work more
efficiently and free up valuable time to spend with friends, family and on personal
pursuits, said Kevin Ho, President, Handset Business, Huawei Consumer BG. The
Mate 8 is the ultimate high-end smart phone. It strikes the perfect balance between
high performance and long battery life, enabling people to stay connected and be
more productive in every facet of their lives.
The launch of the Mate 8 smart phone signals another great achievement for us,
the Huawei Consumer BG, both from a local and international point of view. The

Mate series is our most successful product not only in China but the rest of the
world, the Mate 8 signals our intensions to extend that further. From a Southern and
East Africa region, we consider the Mate 8 to be our most important flagship smart
phone this year and were confident that it will offer the best performance to our
users, added Peter Hu, Managing Director of East and Southern Africa, Huawei
Consumer Business Group.
Designed for Performance and Efficiency
With new groundbreaking hardware, the Mate 8 is the first smartphone to run the
Kirin 950 chipset, with CPU boosting power up 100 percent, GPU performance up
125 percent, and power efficiency up 70 percent compared to the Kirin 925. The
devices architecture balances energy efficiency with high-end performance through
4 x A72 2.3 GHz processors and 4 x A53 1.8 GHz processors.
Equipped with a 4000mAh high-density battery, the Mate 8 delivers industry-leading
power efficiency offering over two days of normal usage. And with rapid charging
technology, the phone is able to charge a days worth of power in just 30 minutes.
In fact, regular users can go without charging their phone for 2.36 days, and heavy
users can go without charging for 1.65 days. The Mate 8 also features advanced sixlayer thermal mechanics, which allows higher heat dissipation, leading to an
excellent handling experience and lower power consumption.

Built for Productivity

Running on Huaweis EMUI 4.0, based on Android Marshmallow 6.0, the Huawei
Mate 8 offers hundreds of user experience tweaks and improvements, including a
built-in automatic defragmentation service that continues optimizing system
performance. Additionally, the Mate 8 features a split-screen mode that enables
enhanced multitasking between apps.
Smart and Secure
The Huawei Mate 8 introduces a new generation of fingerprint security with
enhanced protection technology. The circular fingerprint sensor improves the
effective identification area by 10 percent. In addition, the fingerprint friction ridge
matching has three levels of security, providing a higher level of protection for
users. The new sensor design also increases the unlock speed by 100 percent.
The Mate 8 maintains two sets of fingerprint interface standards to improve
smartphone payment experiencesthe Fast Identity Online (FIDO) and Android M
standards. The strong CPU also supports real-time encryption of full storage for
better data protection. The Mate 8 provides a microSD card lock, preventing anyone
from accessing content in the card without a password. If a phone is stolen, user
data cannot be obtained.
Stunning Photography
Huawei invested $98 million over three years to develop the first proprietary image
sensor processor for faster focusing, higher clarity, and more accurate color
shading. A leading research team was assembled in France to increase the
processing speed of the camera, resulting in increasing the process bandwidth by
four times with 14-bit precision.
In addition, the Mate 8 adopts the revolutionary, all-new Sony 16MP IMX298,
increasing the sensor size by 23 percent for breathtaking images. The Mate 8 also
features an 8 MP front camera with a new beauty algorithm for taking the perfect
selfie.
Efficient Conferencing
The Huawei Mate 8 features Super Hands-Free 3.0 technology that enables handsfree operations in a variety of environments. Whether youre in a car, a conference
room or at a crowded party, users can enjoy clear conversations from up to 3
meters away. With a 120 degree range of audio pick up and directional noise
reduction mode, conference calls are crisper and clearer than ever before, no
matter where they take place.
The Mate 8 features omnidirectional recording and directional playback. Three
microphones automatically detect sound sources and record voices from all
directions. During playback, people can choose any direction of the sound source
they want to hear. Additionally, the Mate 8 provides document readjustment camera
mode, which automatically straightens images that are captured at an angle for

better viewing.
Globally Connected
The Mate 8 supports global connectivity and more bands than any other dual-SIM
phone, including four 2G bands, nine 3G bands and 18 4G bands in 217 countries
and regions with 1,334 operator settings. This makes it the perfect device for the
global business traveler.
Beautifully Crafted
The Mate 8 features a refined, elegant design that highlights its beautiful 6-inch
high contrast display. With a leading 83 percent screen-to-body ratio, the phone is
able to stay sleek and compact without sacrificing a large display. The 2.5D curved
diamond cut glass and aerospace grade aluminum metal are joined seamlessly,
giving the device a blend of beauty and practicality.
The Huawei Mate 8 will be initially available in 30 countries including: Spain,
Germany, France, United Arab Emirates, Mexico and Australia. The device will cost
599 euros for 3GB +32GB and 699 euros for 4GB + 64GB. It is available in four
elegant colors: champagne gold, moonlight silver, space gray and mocha brown.
Were delighted to also announce that from an ESA point of view were planning to
launch the Mate 8 in March this year, at the same time across nearly 20 of all our
main African markets such as South Africa, Kenya, Angola, Uganda, Tanzania,
Congo, Zambia, Mauritius and many more. Pricing will be confirmed closer to
launch, concluded Hu.
About Huawei Consumer BG
Huaweis products and services are available in more than 170 countries, and are
used by a third of the worlds population, ranking third in the world in mobile phone
shipments in 2014. Sixteen R&D centers have been set up in the United States,
Germany, Sweden, Russia, India, and China. Huawei Consumer BG is one of
Huaweis three business units and covers smartphones, mobile broadband devices,
home devices and cloud services. Huaweis global network is built on 20 years of
expertise in the telecom industry and is dedicated to delivering the latest
technological advances to consumers around the world.
For more information, please visit: http://consumer.huawei.com/uk/
Media Contact
Racepoint Global for Huawei Consumer BG
Huawei@racepointglobal.com