Introduction

Le' SHAI expects to catch the interest of a regular loyal customer base with its
broad variety of coffee and pastry products. The company plans to build a strong
market position in the town, it would be organized as a sole proprietorship
Le' SHAI aims to offer its products at a competitive price to meet the demand of
the middle-to higher-income local market area residents and tourists.

Products and Services

Le' SHAI will be a small bakery located in Manama, Bahrain, offering all cake and
cupcake. The business will be entrepreneurial with enough employees to help the
business run smoothly. A couple of employees will be designated bakers,
preparing the delights in the kitchen, while the remaining employees take orders
and fulfil the needs of customers .The product of focus for this business will be
cake & cupcakes. A variety of flavours, frostings, sizes, styles, toppings, and
decorations will all be available at Le Cake. To rise above competitors, Le' SHAI
will offer numerous options to satisfy common health and diet needs of
consumers. Whether it is required by allergies or simply a choice, a desire for
gluten free, organic, naturally sweetened, reduced fat, and vegan foods has
recently grown .By offering cake and cupcakes which meet these requests, more
consumers will feel welcome to this bakery because their needs will be
recognized and satisfied. The bakery will contain a comfortable lounge area open
to customers, allowing them to Stop in and sit down.

Mission
Le' SHAI aims to offer high quality cake and cup cake products at a competitive
price to meet the demand of the middle- to higher-income local market area
residents.

Objective
1. Providing the highest quality product with personal customer service.
2. Competitive pricing.

Legal Background
1. Arrangement for the legal requirement
entrepreneurs name has been taken.

for

registration

of

the

2. And also the allocation for the requirement of the employees as a legal
requirement has been done.

Target Market
As a bakery, Le' SHAI will have a broad target market .People of all ages, children
through adults, enjoy delicious treats, and therefore will be incorporated in the
target market. This product is not a high priced item and, as a result, will be
available to nearly all people Regardless of varying incomes. Located in an area
with a high tourism rate, the target market of This Company will include tourists;
however, many locals will also indulge in the delights. The Catering service will
be especially utilized by locals for large events and celebrations. Le' SHAI will be
able to rely on locals. The products of Le' SHAI will be Appreciated by all
consumers who simply enjoy a decadent treat. Whether consumers are Looking
for plain, simple cupcakes, or intricately designed treats, this bakery will be able
to meet their needs. For consumers who are looking to come in and sit down,
Cup of Cake Caf will be preferred by customers who enjoy a calm, modern,
comfortable atmosphere. Locals and visiting Tourists passed the Manama, with
varying ages and differing income levels, will all be included in the Target market
of Le'SHAI

Target Market Segment Strategy

The dominant target market for Le' SHAI is a regular stream of local residents.
Personal and expedient customer service at a competitive price is key to
maintaining the local market share of this target market.

Marketing
Product:
Our product is a high-quality, organic dessert that is extremely adaptable
to both special events, and to the special dietary needs of our customers.
Each cupcake purchased is accompanied with a package of seeds (large
Variety available) to consumers to help us reach our goal of nourishing the
earth.
Price:
The price of our cupcakes is 1.5 BD each which includes the product, the
seeds and delivery of product to consumers within Connecticut.
Promotion:
Our current promotional plans include but are not limited to:
1. Radio commercials
2. TV
3. Facebook, Twitter, Blogger, instgram
4. Coupon offers
5. Samples

Sustainable Competitive Advantages

Based on our main competition mentioned above, Le' SHAI actually has quite a
few competitive advantages which include ADAPTABILITY:
1. Our price structure remains competitive
2. Our selection of cupcake designs is much more diverse
3. We are adaptable to our customers' dietary needs offering
a) Vegan cupcakes
b) Gluten-free cupcakes
c) Sugar-free cupcakes
d) Nut free cupcakes
4. We can adapt any cupcake design to any specific occasion

Demand Analysis
Product

Monthly Demand

Unit Cost BD

Total Cost BD

Chocolate gateaux
Black Forrest
gateaux
Red Velvet Cake
Pineapple gateaux
Coffee gateaux
Lemon Swiss
roulade
Cheese cake
Ribbon Cake
Cup cake- choco
Cup cakeblueberry
Cup cake- lemon
custard
Cup cakestrawberry
Cup cake- coffee
Cup cake-tiramisu
Cup cakeraspberry
Cup cake- apple
Cup cake-crumble
Total

10
10

1.500
1.800

15.000
18.000

10
10
10
10

2.500
2.000
2.000
1.000

25.000
20.000
20.000
10.000

10
10
100
100

1.500
1.500
1.500
1.500

10.000
15.000
15.000
15.000

100

1.500

15.000

100

1.500

15.000

100
100
100

1.500
1.500
1.500

15.000
15.000
15.000

100
100
980

1.500
1.500

15.000
15.000
268.000

Product

Monthly Supply

Unit Cost BD.

Total Cost BD.

Chocolate gateaux
Black Forrest
gateaux

3
3

1.500
1.800

4.500
5.400

Supply Analysis

Red Velvet Cake

Pineapple gateaux
Coffee gateaux
Lemon Swiss
roulade
Cheese cake
Ribbon Cake
Cup cake- choco
Cup cakeblueberry
Cup cake- lemon
custard
Cup cakestrawberry
Cup cake- coffee
Cup cake-tiramisu
Cup cakeraspberry
Cup cake- apple
Cup cake-crumble
Total

3
3
3
3

2.500
2.000
2.000
1.000

7.500
6.000
6.000
3.000

3
3
0
0

1.500
1.500
1.500
1.500

4.500
4.500

1.500

1.500

0
0
0

1.500
1.500
1.500

0
0
24

1.500
1.500
41.400

Difference between Supply and demand in the area

Unit
980
24
956

Demand
Supply

Value BD.
268.000
414.00
226.600

Estimated revenue analysis

Product

Unit
Price BD.

No Of Units
1st
2nd
year
year

3rd
year

Chocolate
gateaux
Black Forrest
gateaux
Red Velvet Cake

1.500

300

350

350

1.800

200

250

250

2.500

200

250

250

Pineapple
gateaux
Coffee gateaux

2.000

200

250

250

2.000

300

350

350

Lemon Swiss
roulade
Cheese cake

1.000

250

300

300

1.500

300

350

350

Expected sales Value

1st year 2nd
3rd year
BD.
year
BD.
BD.
450.00 525.00 525.00
0
0
0
360.00 450.00 450.00
0
0
0
500.00 625.00 625.00
0
0
0
400.00 500.00 500.00
0
0
0
600.00 700.00 700.00
0
0
0
250.00 300.00 300.00
0
0
0
450.00 525.00 525.00
0
0
0

Ribbon Cake

1.500

400

450

450

Cup cake- choco

1.500

1000

1500

2000

Cup cakeblueberry
Cup cake- lemon
custard
Cup cakestrawberry
Cup cake- coffee

1.500

1000

1500

2000

1.500

1000

1500

2000

1.500

1000

1500

2000

1.500

1000

1500

2000

Cup caketiramisu
Cup cakeraspberry
Cup cake- apple

1.500

1000

1500

2000

1.500

1000

1500

2000

1.500

1000

1500

2000

Cup cakecrumble
TOTAL

1.500

1000

1500

2000

600.00
0
150.00
0
150.00
0
150.00
0
150.00
0
150.00
0
150.00
0
150.00
0
150.00
0
150.00
0
4960.0
00

Cost Analysis
Fixed Assets
02 oven
02 Display fridges
Furniture
Electric items

BD.
1000
1000
5000
5000

Pre operational expenses

Rent(1 year)
Registration
Raw materials(1 Year)
Maintenance

360
400
600
200

1200

Working Capital
Salary(1 Year)
Electricity (1 Year)
Water(1 Year)
Gas(1 Year)

1,920
240
120
300

2580

Total Project Cost

BD.

4000

43,780

675.00
0
225.00
0
225.00
0
225.00
0
225.00
0
225.00
0
225.00
0
225.00
0
225.00
0
225.00
0
6325.0
00

675.00
0
300.00
0
300.00
0
300.00
0
300.00
0
300.00
0
300.00
0
300.00
0
300.00
0
300.00
0
7000.0
00

Estimated Profit Analysis

Sales

1st Year BD.

4,960

2nd Year BD.

6325

3rd Year BD.

7000

(-)Cost of sales

(3,780)

(3,830)

(3,880)

Gross Profit

1,180

2,495

3,120

(-)
Administration expenses
Sales & Distribution expenses
Finance expenses

(100)
(250)
(150)

(100)
(250)
(150)

(100)
(250)
(150)

Net Profit

680

1,995

2,620

Sources
https://www.sba.gov/writing-business-plan
http://www.wikihow.com/Write-a-Business-Plan
http://articles.bplans.com/starting-a-business/

Business
plan
Shaikha shaheen alnoaimi
201310026