KEY RESULT AREA (KRA) FOR ACCOUNT MANAGEROVERALL:

1) Lead and/or assist your team on current and upcoming advertising

projects of your set of clientsincluding creative development and production
of campaigns across various mediums like TV, Print,Radio, OOH, Online, etc.
2) Play an active role in gathering information, case studies and International
learnings required for newstrategic initiatives on the clients business
3) Ensure operational control on the client/s businesses at all times and be
pro
-active in identifying newgrowth and revenue opportunities for the agency.
FUNCTIONAL
1) Managing day-to-day account activities / miscellaneous requests from the
Brand Manager (Client)2) Maintain adequate visibility at the clients end and
be perceived as the single point of contact for alloperational related issues3)
Coordinating efforts with other associates and vendors who are engaged in
the client project.4) Setting up meetings internally and with the client with a
pre-fixed agenda.5) Ensure job status reports, brief circulation with timeline
discussion internally with the creative/ studioteam6) Ensure quality check
individually and with the team below before any work gets in to print
andproduction or media releases.7) Keeping track of the status of each
project, with timelines (before and during the project), raisingalarm well in
time in case of any emergencies.8) Implement documentation of creative
briefs on any project including mandates required to befollowed for the
communication, set timelines and intimate the client.9) Coordination with
internal teams, client on deadlines, presentation dates etc to ensure
everyone is onthe same page.10) Demonstrate great presentation skills by
leading a strong point of view on behalf of the agency andbe the rallying
force.11) Demonstrate great communication skills in correspondences with
the client, internal team briefs etc(both written and verbal)
FISCAL
1) As part of the business team within the agency, you will need to be
involved in the financial aspects
of your clients business including:
-a) Maintaining budgets, estimates and amount of time your team is
spending on any given projectb) Issuing and gaining Client approval on
project estimatesc) Alerting Client of any changes in costs, budget, spending,
etc.
COMPETITIVE / INDUSTRY TRACKING
1) One of the most valuable qualities of an Account Manager is
RESOURCEFULNESS. One example is
being an expert on new happenings related to advertising
or any new initiative done by any otherplayer
within the Clients categories and other related industries.

2) Undertaking competitive analysis on new advertising, identifying new

trends in communication anddiscussing implications with your Client3)
Present competitive analysis to your internal team and/or the Client on a
periodic basis4) Keep abreast of evolving advertising trends, and how they
may affect
your clients business.

KEY RE SULT AREA (KRA) FOR VISUALISERS, Sr. VISUALISERS, ART DIRECTOR
1.
Meeting with the account management team and the writer to discuss the
client's/ account
managements
requirements;2.
Gaining an understanding of the target audience and business that the ad or
piece ofCommunication is aimed at3.
Working closely with the copywriter to generate creative ideas and concepts
to fulfill the client'sbrief and the creative brief.4.
Internalizing the brief and meeting with the writer and the Head of Creative
to share the roughconcepts before starting the execution.5.
Pitching ideas, share new concepts to Head of Creative on assignments of
existing clients6.
Continuously monitor work in the design, retail and online space and share it
internally with theaccount management team, other creative team members
and senior colleagues7.
Taking complete accountability of work done right from design to execution
includingphotography, illustration, artwork, printing etc to ensure complete
quality of work.8.
Ensure that work is approved by Head of creative before it is shared with the
client.9.
Ensure that the work is proof checked by the Writer10.

Identifying relevant talent outside like photographers, illustrators, artists or

film-makers to workon projects keeping in mind the nature of assignment on
hand.11.
On a monthly basis to identify new execution styles across different mediums
and share withthe Head of Creative and other colleagues in your department
and in account management.12.
Keep track of new campaigns Either in TV or print that you like the most and
share a note on:-a) What is the idea behind the campaign?b) The insight that
the campaign is trying to tap or leverage?c) Execution style

Whats unique about it?

13) Browse through lifestyle, luxury magazines to check new campaigns,
designs trends and tryout new styles, concepts in execution