Professional Documents
Culture Documents
DATA COLLECTION
= marks the beginning of the implementation phase of the study
Resource Requirements
Skill Requirements
**Telephone Surveys
Respondent Characteristics
Resource Requirements
Skill Requirements
**In-Person Surveys
Respondent Characteristics
survey.
The researcher cannot provide
immediate incentives.
Suitable for large geographic
areas.
Suitable for simple closed-ended
(not
too
many
response
categories to choose from),
partially closed, and open-ended
questions.
The researcher can use prompts
and clarification.
Skip patterns can be used.
Less attention to formatting,
design, and quality of paper.
Can
be
administered
electronically
without
paper
copies.
Length of the survey will depend
on the characteristics of the
population surveyed.
Surveys can be longer than those
administered by mail.
Telephone costs if long-distance
calling involved.
Possibly data collection staff,
training for data collectors.
The researcher must have access
to telephone numbers or be able
to generate telephone numbers.
Possible supervision and support
for data collection staff.
Excellent
verbal
interviewing
skills.
Ability
to
record
answers
accurately and quickly.
Alumni of a university, staff of
organizations, consumers of a
service, professionals, youth,
general public
Resource Requirements
Skill Requirements
**Internet Surveys
Respondent Characteristics
Resource Requirements
Professionals
in
businesses,
organizations and government
departments where computer
use is expected and access is
assured.
Inability to provide advance
incentives
to
increase
motivation.
Closed-ended
questions,
attention to formatting and
wording.
Short to moderate in length to
minimize response burden.
Web survey design requires
specialized knowledge and time
Skill Requirements
Examples of Target Groups