Business Idea Summary Application Form

Team Name: G525

Individual Team Members: Oleksandr Zhdanov, Muhammad Haider Miraj, Mohammad Azizian Fard,
Mariam Badavi andTom Gerards
Theme: Energy
After the 60 second video pitch hand in, does the team want to continue to the end of the programme
and be considered for a prize? Yes

The place of useful learning

The University of Strathclyde is a charitable body, registered in Scotland, number SC015263

Executive Summary #G525 | Being Green | Letss invest in

environment
Overall Business Concept We are a MAD Team (Making a difference) from diverse cultures and
countries with aim to attain the vision of a Green Planet. 78% of global consumers want to be
green, but they dont know how. The ultimate need for a sustainable eco friendly society has been
identified, but people require information and stimulation to make their contribution. Our idea is
to reward people for using environment friendly green products.
OPPORTUNITY In order to implement this vision we have designed an idea to reward consumers
for being green and Companies would contribute to this as a part of their CSR. In our design there
is an endorsement mechanism for companies with green products, as well as consultancy for
those who want to go green after meeting the requirements. In addition, we will develop tailored
app, so the customers can socially connect, locate places and providers of green products and
manage their rewards point system for being green costumes.
Target Market Environment lovers & Green Companies
Stakeholder analysis:

1. Green Companies
2. Consumers
3. Team G525
4. Distributors/Stores/Restaurants/Suppliers
Green Companies Endorsed for being green and would reward consumers with points to use.
Consumers Buy green products since they are considerate about environment and even receive
rewards for that.
Team G525 Endorse & organize regular inspection of the Green Companies together with
consultancy to the companies who want to go green
Distributors/Stores/Restaurants/Suppliers Get green shelves for all the green products
Competitor Analysis As the idea itself is our USP, we dont have any direct competitors except
for those who are endorsing green products or aim to come up with same strategy.
Revenue Stream We have three revenue streams

1. Making money from downloading App & Advertising through the app.
2. Companies for being endorsed and a specific percentage against sale of green products
(Rewards Points)

3. Consultancy charges for companies who want to go green.

Key Resources An office space for R&D and monetary support for operational expenses.
The place
of useful
learningWe look forward to make our green idea viral through social media and
Green
Footprint

incorporate
green value
attitude body,
in daily
life purchases.
It would
give
reward to consumer, promote
The University
of Strathclyde
is a charitable
registered
in Scotland,
number
SC015263
the green image of the company, and contribute to an increase in trend of companies producing
green products.