MLS MIAMI PRESENTATION

DECEMBER 17, 2015

AGENDA:
Introductions
Overview of MLS League
Community and Club initiatives building within the
community
Miami MLS Overview
Stadium Update
Next Steps
Questions and Comments

2015 Major League Soccer Confidential & Proprietary

2015 Major League Soccer Confidential & Proprietary

MLS WORKS OVERVIEW

As the Leagues community outreach initiative, MLS WORKS is dedicated to
addressing important social issues and serves as a platform for League and Club
philanthropic programs.
Key Objectives
Work closely with Clubs to ensure national programs have local benefit and local programs are
promoted nationally
Target key social issues identified by MLS fans
Areas of Focus

Cancer awareness: Soccer Kicks Cancer

Anti-discrimination: Dont Cross the Line
Health and wellness: Active Bodies Active Minds
Community service: Unite. Volunteer. Serve.

2015 Major League Soccer Confidential & Proprietary

MLS WORKS-KEY INITIATIVES

Unite. Volunteer. Serve. The Leagues community service program seeks to galvanize the
soccer community in a collaborative effort to combine sport and service, promote goodwill within
MLS markets and improve lives and communities at the grassroots level.

MINI-PITCH INITIATIVE
MLS WORKS | ADIDAS | U.S. SOCCER FOUNDATION | SNHU
programming
Soccer for success (free afterschool programming)
PROGRAM COMPONENTS: PHYSICAL ACTIVITY, NUTRITION, MENTORSHIP AND FAMILY

ENGAGEMENT
TWO (2) 12-WEEK SEASONS DURING THE ACADEMIC YEAR
MINIMUM OF 3 DAYS PER WEEK (2 PRACTICES & 1 GAME DAY)
MINIMUM OF 75 MINUTE PRACTICES (K-2ND GRADE) AND 90 MINUTES (3RD-8TH GRADE)
EACH PARTICIPANT RECEIVES: JERSEY, SOCKS, SHINGUARDS AND A BALL

Soccer for success programs currently EXIST in all U.S. markets (initial conversations
have taken place in Salt Lake and Columbus)

2015 Major League Soccer Confidential & Proprietary

MINI-PITCH INITIATIVE
MLS WORKS | ADIDAS | U.S. SOCCER FOUNDATION | SNHU

2015 Major League Soccer Confidential & Proprietary

MLS WORKS REVIEW

GET ACTIVE WITH MLS
1. Microsite

Get Active With MLS is an interactive MLSthemed microsite that provides resources for
kids to learn about fitness and nutrition from
MLS players

2. Outreach

Promotional messaging to educators, parents

and administrators; 30K+ reached
Integration with League-wide Jersey Week;
introduction of Healthy Habits Trading Cards
with Topps increased media exposure
1000 participants registered in Fall 15 Contest

MLS/SUM Dec 2015 BOG - In-Person FINAL 2015 Major League Soccer Confidential &
Proprietary

MLS CLUB FOUNDATIONS

MLS CLUBS RUN THEIR OWN FOUNDATIONS AND
SUPPORT LOCAL CHARITIES

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MIAMI MLS OVERVIEW AND STADIUM UPDATE:

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Unique ownership group with unparalleled experience

Creating a new Miami tradition
Stadium deal points and project goals
Why we selected the Overtown site
Develop training academy and youth facility in
secondary location

2015 Major League Soccer Confidential & Proprietary

OWNERSHIP GROUP

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Unparalleled sports experience

Have built more sports venues than any other group
Have more MLS experience than any other group
Have won more soccer championships than any other group
Committed to Miami and Committed to Winning

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2015 Major League Soccer Confidential & Proprietary

STADIUM DEAL POINTS:

100% privately financed
No City or County subsidy for stadium
MBU has paid fair market value for the stadium land
MBU will pay property tax
Committed to working with the School Board
Support and committed to transparent public process

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PROJECT COMMITMENTS:

Diversity Commitment:

MBU is committed to supporting minority and women owned

business.

MBU will build strong partnerships with diverse business

organizations focused on professional and economic
development in the community.

Environmental Commitment:

MBU is committed to pursuing LEED certification

MBU Stadium will strive to be the most environmentally efficient

stadium.
Energy savings, Water efficiency, CO2 emissions reduction, &
Improved indoor environmental quality

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2015 Major League Soccer Confidential & Proprietary

PROJECT COMMITMENTS:
Comprehensive Traffic Management Plan

Maximize existing parking supply

Minimize day-of-game traffic impact by accessing the

existing parking infrastructure in and around the site

Encourage fans to ride public transportation through ticket

bundles and financial incentives to ride public transit, car
pool and walk to the stadium.

Technological Sophistication

Use the best technology advancement to enhance the fan

experience.

Youth and Education

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MBU is committed to education.

We will create opportunities for the local youth and

community to participate in programs and find inspiration
through sports and entertainment.

2015 Major League Soccer Confidential & Proprietary

PROJECT COMMITMENTS:
Job training and Job Creation

We are committed to creating jobs through:

Construction
On-going stadium operation
Hospitality jobs

Safety and Security

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MBU is committed to the safety of our fans and local

community.

We will work closely with local law enforcement to ensure we

have comprehensive approaches to ensure public safety.

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Stadium Location

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2015 Major League Soccer Confidential & Proprietary

Parking Supply
#

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Parking
Location

MR

Metro
Rail

MM

Metro
Mover

AAF

All
Aboard
Florida

28

29

Site

27

14

30

15

26

MR

25

31

5
12

MR

0.5 Mile
Radius

11
8

33

22

MR

20

21
MM

MM

32
6
10
9

34

44
43

24

42

23

41
40

19

39
38
37

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MR/
MM/
AAF

35

18
17

36
MM

MM

Stadium Location

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Stadium Location

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Please note that the above-referenced rendering is only for demonstrative purposes and not indicative of
any plans for this particular site.
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NEXT STEPS:
Finish stadium site due diligence
Continue working with the City, County, and School Board to
develop and execute agreements including a comprehensive
community benefits package
Will continue working with local community leaders
Commission transportation study and build comprehensive traffic
management program
Commission economic impact study
Continue stadium design process and lock in stadium construction
budget

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QUESTIONS & COMMENTS

THANK YOU

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2015 Major League Soccer Confidential & Proprietary