Solar Techfo

DEFADERSHIP FOR SUSTAIBLITY

Techfo SOLAR Hybrid Inverters

Business Proposal
Project Implementation
Entrepreneur: M.Haseeb Nawaz
Company Address:
New Shah Sham Colony Shop Solar Techfo Solutions
Tel: 03336014810.
Website:

Table of Contents
I.

Executive Summary.....................................................................2
Mission Statement....................................................................................................

II.

Vision Statement........................................................................2

III.

Description of Business.................................................................2
Company Ownership.................................................................................................
Executive Heads of company......................................................................................
Services.................................................................................................................
Supportive Products..................................................................................................
Suppliers................................................................................................................
Culture...................................................................................................................
Financial Management...............................................................................................

IV.

Marketing................................................................................5
SWOT Analysis.......................................................................................................
Main Competitors.....................................................................................................
Competition............................................................................................................
Pricing...................................................................................................................
Advertising and Promotion......................................................................................................

V.

Target Market......................................................................8

VI.

Hierarchy.................................................................................8

VII. Appendix.................................................................................9
Start-Up Expenses....................................................................................................
VIII. CUSTOMER RESPONSE...........................................................10

Executive Summary
Solar Techfo is one of leading solar solutions providers in the Pakistan which provides highquality products to for renewable energy to electricity. This saves a lot of electricity cost by the
inducing the HYBRID Inverters. Solar Techfo provides everything for an advanced house under
one name.

Mission Statement
Solar Techfo Solutions is properly initiate, market and provide best solar lighting
systems, while considering customer's cost cutting factor in this economical era and keeping our
solar panels affordable, keeping customer requirement in focus.

Vision Statement
The target of the company is to get a lion share of the very limited industry of solar energy in
Pakistan. We are committed to giving our clients the highest level of service possible.
Our goal is to bring this clean, abundant and renewable source of energy home to you.
We believe, that with your help, solar energy technology can change the world.

Description of Business
This Business is about providing solution in case of load shedding with the usage of
renewable source which are solar and wind, Accordingly Area Source is selected and related to
source inverter is provided

Company Ownership
Companys nature is proprietorship.

Executive Heads of company

M.Haseeb Nawaz
Qualification: B.Sc. Electrical Engineering

SOLAR TECHFO SOLUTIONS

Services
Services Solar Techfo Solutions is determined to provide are:

SERVICES
Smart
Solar
Roofing

Solar
Connect
ed
UPS

Hybrid
Inverter

Stand
Alone
Solar
Systems

And
Many
More
Options
available

Supportive Products

t Emission Diode (LED)

Pendant Lights
Flood Lights

are environment friendly with approximately 6 years life.

used as decoration lights in events.

used to light up bill-boards.

Laptop bag solar charger

Customized Packages such as, any home appliance powered by solar energy etc.

SOLAR TECHFO SOLUTIONS

Suppliers
We will be looking for the electronics suppliers stores that offer genuine and high quality
components to be used in our products some of the noting suppliers as follow
Major suppliers are:
Coursertech Co., Ltd
Delight Lighting Co., Ltd.
Danyang Hopesun World Business Co. Ltd.
Greenwood Solar China. Co Ltd.

Culture
Company will work as a whole unit no body is a single entity as the success of our
products depends on every component so no employee is left alone. Every effort will be made to
get the required output even if it requires some more time. Companys success also depends on
the happiness and integrity of its workers so everyone will be taken care of in every problem
whether its regarding work or personal life.

Financial Management

Initial investment of about 2 Million rupees is required to start the business on a small
scale targeting a small number of Inverters.

The initial market price for a complete package of Inverter with Solar plates is around Rs
60,000 with a profit margin of 20-25%

After 3 month of successful sales of the company the profit margin is increased to 40%
and further investment is planned.

Terms and Conditions

We will be providing 24/7 online technical support for the handling and using the
instruments provided by us. We will also have a team of engineers focused only for the
support.
Warranty claim will be entertained only if the product is used as PRECIOUS ONE.
Mishandling and misusing the product will void the warranty.
Warranty is provided for one year only after that the repair will be given on PAY AND
GET basis.

SOLAR TECHFO SOLUTIONS

Marketing
As Solar Techfo Solutions is providing solutions to the people these kind of service providers are
less seen in the market and hence the market value of our company is quite good and can set us
up a good revenue and providing new opportunities to emerge in this field. Besides this, there are
also threats. A concise SWOT analysis is depicted in following section.

SWOT Analysis
S Strength:
-

Load shedding in Pakistan

Low competition in market
Revolutionary world
Increase in the technical know-how of people
Increase in the demand of high-tech appliances

W Weakness:
-

Replacement of Batteries.
High attention and care required.
High Initial Cost.

O Opportunities:
-

As Load Shedding is big issue now a days so demand is higher.

To be emerged as an outclass service provider in the related field
With the progress of world these type of products will be much demanded in future so
great opportunity to set up the market in World of Renewable Resources.

T- Threats:
-

Short Circuiting.
Misuse of products.
Low know how about the products being offered
Less demand in Ruler Areas people.
High Initial cost may be threat to a company

SOLAR TECHFO SOLUTIONS

A rough estimate of how our firm will emerge in the upcoming years is shown in the graph.

Local Market Growth

50%

Potential Customers

Inverte Sales

35%

New Businesses

25%
20%
15%
10%

10%

12%

6%
3%

Main Competitors
Liberty Lighting Pakistan
Micro Sun Solar Tech
Currently the marketing strategies of the competitors are not very effective and they are
unable to create demand for the product. So our main focus would be on the proper
marketing of our products along with their usage and benefits.

Competition
In our country there are companies providing such services but not products on large
scale hence we are on safe side on competition side we have variety of products.
Very less number of player in this segment
Cost effective equipments
Real time marketing strategies
Durability of products
Emerging market
SOLAR TECHFO SOLUTIONS

15%

 100% Customized product

B2B services (Advertising and Decors of events)
B2C services (fittings and Installation of products)
Renting services

Pricing
Pricing will be decided on demand basis. If our demand is increased then we will have
gradual increase in price to ensure the quality and dedication of our employees and costumers
simultaneously.

Advertising and Promotion

The source of our advertisement will be:
Conduct seminars on corporate level to attract clients of advertising
agencies
Information about company and products on Website
Advertisements on billboards and news paper
Free LED with every purchase of product
Giving discount on bulk buying of products
Television
Brochures

SOLAR TECHFO SOLUTIONS

Target Market

Household users
Host elites
Hospitality service providers
Corporate sector ( bill boards & hoardings)
Retail outlets
Beauty saloons
Educational institutes
Street lights and Street signals (Long term planning)
Real-Estate Developers
Builders
Residential Societies

Hierarchy
CEO

Marketing
Manager

Finance
Manager

Electric Manager

Electrician 1
Accountant
Asst. Marketing Manager

Electrician 2

Electrician 3

SOLAR TECHFO SOLUTIONS

Appendix
Start-Up Expenses
Rent

Owned place

Interior Modifications

Not much required

Equipment/Machinery Required:

Rs 500,000.00

Salary per worker

Rs 30,000.00

Stationery/Business Cards

Rs 50,000.00

Pre-Opening Advertising

Rs 50,000.00

Cost per product

Rs 100,000.00

No of initial products

10

Total cost of products

SOLAR TECHFO SOLUTIONS

Rs 1,00,000.00

CUSTOMER RESPONSE

Customers
Ali Hasan
Questions
1. What did you think about the idea of solar roofing?
2. How do you like it?
3. What makes hybrid inverter better than simple ones?
4. Would you recommend any changes or improvements?
5. Would you like to try our service?
-------------------------------------------------------Response
Name: Ali Hasan
Sex:
Male
Age:
27
Lives in: MULTAN, Pakistan
Contact: 0333-xyxzzyyyy
1. It is a great idea and it is the demand of time.
2. I really like it and was very pleased to see it.
3. With a lot of cost saving with renewable it is way better than simple ones.
5. I would like to see more options like management of electrical equipments.
6. I was very happy. Of course I was waiting for it.

SOLAR TECHFO SOLUTIONS

10