Report

On

“Comparative study between ARROW’s classics and WILLS classics for

formal wear in menswear”

Submitted to:

Ms. Krithika

Submitted by:

Abhigyan Mishra

Ashish Omar

Krishanu Bose

Pramod Kumar

M.F.M- IInd sem

NIFT, Bangalore
 ARROW

A Brief profile

Arrow Company is committed to providing quality apparel products that are

fashionable and afford value to our consumers. At Arrow, the roots are firmly
established as a fashion leader in men's apparel. However, today Arrow has been
transformed into Gentleman lifestyle brand with a broad assortment of men's,
women's, and children's apparel and apparel related products available in over 90
countries worldwide. At Arrow, through research and development, everyone is
constantly addressing the changing needs and desires of the consumer, resulting in
brand awareness and consumer loyalty. The success of Arrow can be attributed to
the brand's rich heritage and the company's attention to detail over the years.
Arrow, a Gentleman icon, for over 150 years...

The epitome of the brand is heritage and craftsmanship. The parent company of the
brand namely Cluett Peabody & Co., USA, began operations in the US in 1851.
Till 1920 Arrow was a brand known for manufacturing collars. It was only in 1920
when a man named C.R. Palmer came up with an idea to make Arrow shirts. Since
then Arrow is known for heritage a master craftsmanship. In 1993 Arrow was
launched in India and the first exclusive store was opened at Commercial Street,
Bangalore.

ARROW in India is a lifestyle brand targeted at men between 25 to 44 years.

Arrow is a benchmark for formal dressing but also caters to the leisure wardrobe of
the customer with a range in Arrow Urban and Arrow Sports. Arrow’s product
range comprises of Shirts, Trousers, Knits, Suits, Blazers, Innerwear, and
Accessories.
Arrow collection can be classified as:

Arrow’s classic: it provides complete formal wear range in variety of designs and
colors for both men and women.it is basically meant for working population.

Arrow’s urban: it consists of party wear collection with latest trend and styles

Arrow’s sports: it deals with t-shirts with different styles, also sports shirts and
blazers for those who enjoy sports and are associated with sports.

Arrow’s president: This is latest collection launched by arrow this season. It is

high priced shirts and trousers for elite class people. It is for managerial group of
people. It is for top level management people who have to go for meetings
regularly
 WILLS LIFESTYLE
ITC’s Lifestyle Retailing Business Division has established a nationwide retailing
presence through its Wills Lifestyle chain of exclusive specialty stores. Wills
Lifestyle, the fashion destination, offers a tempting choice of Wills Classic work
wear, Wills Sport relaxed wear, Wills Clublife evening wear, fashion accessories
and Essenza Di Wills – an exclusive range of fine fragrances and bath & body care
products and Fiama Di Wills - a range of premium shampoos and shower gels.
Wills Lifestyle has also introduced Wills Signature designer wear, designed by
the leading designers of the country.

At Wills Lifestyle, customers can browse at leisure, and shop in a relaxed and
pleasing atmosphere. The use of space is refreshing, which is reflected even in the
spacious changing rooms. Every store offers an international retailing ambience
with the extensive use of glass, steel and granite, reflecting the most contemporary
trends in store design, thereby creating a splendid backdrop for the premium
offerings.

Wills Lifestyle was named Superbrand 2009 by the Superbrands Council of

India recently. Wills Lifestyle has been twice declared 'The Most Admired
Exclusive Brand Retail Chain of the Year' at the Images Fashion Awards in
2001 & 2003. as well as 'Most Admired Fashion Brand of the year - Fashion
Forward' in 2009.

Wills Lifestyle is the title partner of the country’s most

premier fashion event - Wills Lifestyle India Fashion Week.
Taking the celebration of the event to its stores, Wills
Lifestyle has partnered with several leading designers
including Manish Arora, Rohit Bal, Shantanu & Nikhil, Rohit
Gandhi & Rahul Khanna whose new edition of Designer wear
is now available at Wills Lifestyle stores.
Wills Sport, fashionable relaxed wear for men and
women has, over thirteen seasons, become the vibrant
face of contemporary fashion. At the Images Fashion
Awards 2001, Wills Sport was declared ‘The Most
Admired Brand Launch of the Year'. Following this,
Wills Sport was declared 'The Most Admired
Women's wear Brand of the Year', at Images
Fashion Awards 2002. Wills Sport presents a
collection designed as the perfect medley of interesting
patterns and premium fabrics. Fine knitted sweaters
and trendy mock necks create magic in balmy winter
afternoons. The collection also features rich hues of
corduroys and premium Italian jackets.
Wills Classic work wear was launched in November 2002, providing the
premium consumer a distinct product offering and a unique brand positioning.
Featuring luxurious fabrics crafted to perfection with the most contemporary
styling, Wills Classic work wear is positioned as the brand for new age leaders,
who are changing the rules of business and encouraging a dynamic culture of
enterprise, innovation and teamwork. Showcasing the epitome of new age luxury,
the collection features the finest shirts crafted in Italy. These are complemented by
exquisite trousers and jackets made by European master craftsmen.

Having established a distinctive presence in the

premium apparel segment in a short span of time with
Wills Sport premium relaxed wear and Wills Classic
new age work wear, Wills Lifestyle launched Wills
Clublife in May 2003 in the growing evening wear
segment, thereby strengthening its portfolio in the
premium segment. The brand is uniquely positioned
to complement the glittering evening life of premium
consumers perfectly. The collection is inspired by the
allure and intrigue of the dark. The use of sensuous
fabrics and seductive patterns add to the magical
enchantment.

Comparison between Arrow’s classic shirts and wills classics shirts (men’s
category):

Seria parameters Arrow’s classic Wills classic

l no.
1. sizes 38-48 38-44
2. Price range 1199-5999 Rs. 1195-3495Rs.
3. No. Of 110 60
options
available
4. Designs Plain, check, stripes, Plain, twill, check,
available Herringbone, twill weaves, stripes,
(weaves) Dobby check, matt weave Dobby check
Ribbed weave
5. Fabric Cotton, polyester, linen, Cotton, polyester and
(Material Combination of cotton and linen.
used) polyester, combination of Wool is not used.
cotton and 2%wool
6. Types 20% half sleeve + 80% full 35%half sleeve+
sleeves 65%full sleeves
7. colors White, blue, mauve, purple, White, black, pink,
choco, black, sky blue, shades shades and tones of
of yellow, shades of green, blue , sandy tones .
beige, fusia, lavender
8. Fabric count 160-220 EPI/ PPI 120-160 EPI/PPI
9. No. Of pieces 2150 1500
available
10. Classification Marcy(6mm), cluett(6.5mm), Prince collar and
on basis of prince(7.5cm) and boggy boggy collar
collars collar.
11. Classification Single and double Single
on basis of
cufflink
12. styles Classics fit, slim fit, regular fit Classic fit

Comparison between Arrow’s classic trousers and Wills classics trousers

(men’s category):
Serial parameters Arrow’s classics Wills classics
no.
1. sizes 30-42 30-38
2. Price range 1,199 – 3,999Rs. 1645-3795 Rs.
3. No. Of options 60 30
4. colors Black, brown, melange Black, midnight blue,
grey, Frost grey, patriot blue
Shades of blue, choco,
charcoal
Color
5. Designs Plain, twill, Plain, twill, herringbone.
(type of herringbone,
Weave) Ribbed
6. Fabric used Cotton, wool, acrylic, Cotton, wool, polyester
( type of polyester,
weave) linen
And combination of
these.
7. Fabric count 60-80 EPI/PPI 40-60 EPI/PPI
8. Types 20% pleated+ 80% flat 90% flat
front front+10%pleated
9. Fit Comfort, straight, Comfort, regular
regular, slim
10. No. Of pieces 800 450
11. Type of 40% cotton+ 60% non 75% cotton +25% non
collection cotton cotton

Comparison between Arrow’s classic suits and wills classics suits (men’s
category):

s.no parameter Arrow’s classics Wills classics

. s
1. Sizes 40-48 40-46
2. Prices 5999- 30,000 Rs. 6995-15995 Rs
3. No. Of 35 15
options
4. Colours Black, brown, straw colour, Black, brown, charcoal
Chocolate, charcoal
5. Style Single breasted, double Single breasted, double
breasted, breasted, squared, body
D-hem ,squared, body cut, cut
single lapel, double lapel, cross
lapel, tuxeudo
6. Designs Twill, plain, herringbone Twill, plain,
(type of herringbone
weave)
7. Fabric Cotton + wool combination, Worsted fabric
used worsted
8. Yarn count 60s- 90s 40-65s
9. No. Of 250 175
pieces

Comparison between Arrow’s classic blazers and wills classics blazers (men’s
category):

s.n parameters Arrow’s classics Wills classics

o
1. Sizes 40-48 40-46
2. Price 4,000-10,000 Rs 3999- 6999 Rs
range
3. No. Of 35 15
options
4. Types of Woollen, worsted, cotton Worsted, woollen,
fabric Acrylic cotton
5. Colours Black, brown, straw colour, Black, brown,
Chocolate, charcoal charcoal
6. Styles Single breasted, double breasted, Single breasted,
D-hem ,squared, body cut, single double breasted,
lapel, double lapel, cross lapel, squared, body cut
tuxedos
7. Yarn count 40-75s 30-50s
8. No. Of 100 60
pieces

Comparison of Arrow’s classic accessories and Wills classics accessories

(men’s category):
Arrow’s classics Wills classics

ACCESSORIES: ACCESSORIES:

• TIES: Rs. 999 – 1499  TIES: Rs. 1195-2999

• SOCKS: Rs. 149 – 189  WALLET: Rs 1199 onwards
• HANKERCHIEF: Rs. 179 – 279  BELTS: Rs 999- 2495
• CUFFLINKS: Rs. 999 – 1499
• CRAVAT: Rs. 699
• SUSPENDERS: Rs. 999
• BELT: Rs. 799 – 1299
• WALLET: Rs. 599 - 999
 

Conclusion:

 Arrow has high % of market share as compared to Wills Lifestyle.

 While, comparing with arrow’s classics and wills classics for men’s formal
wear, we find that Arrow is having greater assortment breadth and depth as
compared to wills classics i.e. for Men’s formal wear.

 Arrow provides greater no. of designs and colors.

 Arrow provides flexibility in its price ranges as well as quality of fabric.

Arrow provides finest degree of fabrics with finest counts.

 Wills classics offers only limited items in accessories. Arrow offers wide
range of accessories.

 Accessories formal wear as provided by Arrow are less costly than wills
classics.

 Arrow provides greater no. of options in all categories and provides much
more stock to make choice.

Acknowledgement
We are thankful to Ms. Krithika for giving us an opportunity to study and compare
Arrow classics and wills classics (formal wear) in mens category. We visited
exclusive brand outlets of both of them in Brigade road and conducted our
research and collected information. This assignment was beneficial to us in
understanding the comparisons between two known retailers of men’s formal wear.

Abhigyan Mishra

Ashish Omar

Krishanu Bose

Pramod Kumar