RAFEEK WASSEF

HEAD KEY ACCOUNTS

An accomplished professional with extensive expertise in a broad suite of operations especially in sales and marketing. 8+ years of

PROFILE brilliant track record as a visionary with awareness of multiple industry domains to facilitate development and implementation of

About Me

strategies targeting market share and customer growth. Procient at full business-unit management with reputation for leading teams
towards peak performance. Seeking a challenging position to drive realisation of business targets with adept management of
organisational diversity, while maintaining a rm focus on assured bottom line gains and distinguished company performance.

TECHNICAL SKILLS

EDUCATION

TRAINING

English

BACHELOR OF COMMERCE (Accounting)

ENGLISH CONVERSATION

Negotiations

Ain Shams University | 2003 - 2007 Good Grade

AXON 3 months end in MAY 2008

PERSONAL
INFO.
27 April 1986
Male

Time Manage

Egyptian

Word & Excel

HIGH SCHOOL

FMBP

PowerPoint

Ismail Qabbani School | 2000 - 2003 80 % Grade

Training Center of Nestl MAR 2008

Married

Illustrator

WORK EXPERIENCE
HEAD OF KEY ACCOUNTS at Egyptian International Beverage. (SOUTH SINAI)
PRESENT

From JUL 2015

1 I working as head key accounts for all Egyptian International Beverage products and responsible for South Sinai at key account
section. 2 Responsible for the design and implementation of the short and long term Strategic Sales Plan ultimately approved by the
Board. 3 The plan should include strategic and operational goals. 4 Using internal and external market research data to consider all
market forces and to mitigate risk from the Strategic Sales Plan. 5 Designing and controlling all day to day aspects of the sales process;
recruitment, discipline, training and development, motivation, incentives. 6 Working closely with the marketing department to ensure
the branding and positioning is implemented correctly. 7 Providing regular and reliable sales and prot forecasts to the board relating
to budgets with all corrective actions planned.

AREA SALES MANAGER at Egyptian International Beverage. (SHARM EL SHEIKH)

JUL 2015

From AUG 2010

1 I worked as area sales manager for all Egyptian International Beverage products and responsible for Sharm El Sheikh at key account
section. 2 Maintaining and increasing sales of my company's products. 3 Achieve the targets and goals set for my area. 4 Setting sales
targets for my team. 5 Monitoring my team's performance and motivating them to reach targets. 6 Monitor the customer's credit limit.
7 Compiling and analysing sales gures. 8 Collecting customer feedback and market research. 9 Prepare regular competition sales
reports by following up on the competitors promotions and prices in the market. 10 Reporting to sales manager.

ACCOUNT MANAGER at Egyptian International Beverage. (GIZA & 6TH OF OCTOBER)

1 I worked as account manager for all Egyptian International Beverage products and responsible for Giza and 6th of October at key

AUG 2010 account section. 1 Achieve the monthly and yearly sales targets. 1 Following up the products delivery through the sales representatives

From JAN 2009

and the sales drivers. 1 Develop the customers by increasing the sales and the level of the products visibility. 1 Establish and maintain
current client and potential client relationships. 1 Open new trading accounts. 1 Prepare action plans and schedules to identify specic
targets and to project the number of contacts to be made. 1 Identify and resolve client concerns.

SALES REPRESENTATIVE at Nestl Egypt for dry goods. (NASR CITY)

DEC 2008 1 I worked as sales representative for all Nestl dry goods products and responsible for Nasr city at retail section. 2 Weekly visits to my

customers. 3 The development of vertically and horizontally sales. 4 Identify and resolve client concerns. 5 Preparation of daily reports.

From SEP 2007

012 7 222 8235

02 2482 3207

14 EZZAT EL ZORKANEE ST. - 13311

HADAYEK EL KOBBA CAIRO, EGYPT

RAFEEKWASSEF@YAHOO.COM
RAFEEKWASSEF@GMAIL.COM

ACTIONS SPEAK LOUDER THAN WORDS