Professional Documents
Culture Documents
Unclear Origins
Professionalisation of communication machinery
(PR and press office): the birth of the spin doctor
OR: Two things interacting with each other?
Political Systems
Convergence of two formerly distinct spheres
Blurring Boundaries Media Systems
Applications
Deliberation and critical assessment is possible,
even in sensationalist and entertainment
public sphere can be fostered by current
The promise of mainstream media programming. It simply is a different (affective)
mainstream mediatised politics
mode to getting citizens involved, getting
them to think and talk about political issues
‘Doing something’
Performing identities and distinctions
Performing localities
Consumption beyond consumption / encouter
Complying with / resisting belief systems
with the text
Escaping
Producing new / appropriating existing texts
Managing /changing relationship
Ethnographic research
How do we "become"?
Fandom as a "tool"
Fandom can perform social identities
Who / how are we?
Fandom as a stage
A continuum of audience involvement “Cultists are more organised than fans. They
meet each other and circulate specialised
materials that constitute the nodes of a
network” (139)
Abercrombie, N. & B. Longhurst. 1998.
Audiences. A sociological theory of performance
and imagination. London: Sage.
Basics
Authenticity procedures – performing / requiring
Characteristic
proof of investment, knowledge, expertise
Obsessive individuals
"Pathologising" notion
Hysterical crowds
Media Consumption
Relationship between audience and text
("persona")
Fandom
1950s+ Psychology Para-social interaction and identification
1980s+
Celebrating and taking serious fandom and
media pleasures
Fan activity and political activity are fully Cultists would equal members of a political party
Liesbet van Zoonen Three levels of analogy Equivalence in "audience career path"
equivalent
late 1970s
Media ownership
CDA:
Let’s do that by drawing on a very systematic
and sophisticated toolkit and explore what
choices are made on a lexical or grammatical
level
Communication As A Social Force Let’s only focus on the text and then argue for
the interests behind and impact of those texts
Differences
GUMG:
Let’s explore the kind of textual features that we
argue can have important consequences in a
particular context
Let’s also explore the production and
consumption of media texts: why do texts the
way they look and how are they actually
understood?
Discourse
how media construct (versions of) reality through lexical: words
(CDA & GUMG)
visuals
Discourse and Frame research
causal attribution
Overlap in analysing texts both (could) focus on
Media & the Production of Public Knowledge text & cultural context
Theoretical backgrounds
Differences
jargon
political sphere
private sphere
mediated democracy
Collapse of cabinet
Facts
Withdrawal of troops
problem definition
Frames
causal interpretation
tracing the frames that characterize a particular
inductive Issue specific frames news story with an open mind: issue specific
frames (interpretative; qualitative analysis)
moral evaluation
treatment recommendation
Position
Headlines
Narrative structures
Terminology
Sources
Author
Lexical: words
Discourse Construction of reality in the media through
Grammatical: Structure of sentences
Recap
Background of journalist
Editorial rules
Deadlines
Routine sources
Unambiguity
Cultural proximity
Frequency
Consonance
Unexpectedness
Galtung & Ruge: The consideration of an event is
culturally determined
Elite nations
Elite people
Continuity
Journalistic routines (news values)
Persons
Frames are the outcome of a news production process
and influenced by
Negative
News values
The power elite
Celebrity
Entertainment
Surprise
Bad news
Updated
Good news
Mediated engagement with the world
Magnitude
Production of news
Relevance
Follow up
Newspaper agenda
Extra media
Society (ideology)
Local level
Regional level
Physical or geographical closeness between event and
Proximity
medium
National level
International level
congruent
Proximity and Scope Then a journalist has to decide what value the news
has for the audience
Statistical
Can be
Normative
incongruent
Economic
Significance
Cultural
Public
Global Compassion
Global compassion
A moral sensibility or concern for remote strangers
from different continents, cultures and societies
Categorise people
Naturalise identities
Assumptions
promote certain associations we automatically make
when confronted with representations of race, ethnicity
and gender
Negative representations in mass media may have real Important: The media do not more than draw upon
consequences pre-existing constructions within society.
Quantity: Under-representation