The main colour palette

used throughout the

magazine cover is very
bright colours; this will
appeal to many
audiences as bright
colours will attract
people to read the
magazine. The colours
used are all secondary
colours which show that
the magazine has
enticed an alternative
approach which may
show that the audience
that this magazine is
focusing on is
indie/alternative music.
The colour palette as
well really compliments
the close up of the
photography shot
because if the colours
were different then it
would affect the style of
the magazine that
obviously Clash are
The barcode used on the front cover of this Clash
keen to showcase.
Magazine has been strategically placed with both
Furthermore the colours
the issue number on the side of the barcode and
also that have been
also the price at the bottom of the barcode with
used blend together in a
a price of 4.80. Furthermore the barcode has
unique way as there is
clearly been strategically placed and it clearly
not one certain colour
looks like a lot of thought has gone into where
that stands out to the
the barcode should be placed. Due the
audience. There are
placement of the barcode it really shows the
many blends of oranges
simplicity of the design as it doesnt stand out to
used which may be an
the reader which means it will not distract the
indication that clash
want to appeal to
audiences that are
bright and enthusiastic.
This magazine follows
the same rule as most
magazines now a days
as most magazines

The masthead of this

magazine is clearly very
bold and bright which fits
In with the other colours
on this magazine cover,
the masthead will stand
out to the reader which is
the main focus of the
masthead. This bold and
bright lettering that has
been used adds a very eye
catching look to the
magazine, however I thank
that the bright colours that
are also used throughout
the front cover will also
help to make the
magazine stand out and
this will be very appealing
compared some
magazines within the
same genre. The font used
The colour palette used
on the cover is very
on this contents page is
minimalistic but effective;
very mono tonal and
the font is also used for
monochrome. The
some of the smaller cover
decisions to use these
lines. However the main
colour types is very risky
cover line used on the
but Clash follow the
cover is very punctual and
same direction for their
photography
on the magazine is always very
eye catchyThe
which
keeps
contents pages in most
on Clash magazines and their styling
within the different
overall; design
of their magazines. The
month
of the frontvery
cover.
Alsois almost completely opposite to
risk of using these
what for
they
chose the previous month. This is a
Clash is known
always
colours is that the
very masthead
effective method that Clash have adopted
having a white
contents
The simplicity
page could
of everything included within this
as cover
it is very
for the audience to
and also the
linerefreshing
is
easily
magazine
look very
cover
boring
is what catches the eye of the audience
experience as the magazine is released monthly.
and
asbland
it is down
which
tomeans
the fact that everything looks like it has
This is something that Clash uses to their
it might
been placed
not really
there
appeal
purposely to catch the eye of the
advantage as most magazines have the same
to audience.
the audiences
This magazine
that
is clearly very well organised
style month in month out. Furthermore the
they
as are
nothing
trying
is to
outmake
of place. Furthermore due to pure
different photography methods used are very
their
simplicity
magazines
of the
appeal
front cover it may indicate to the
original and Clash especially seems to cater for
to.audience/reader
However they have
that there is not going to be much
the artists genre rather than the artist catering
designed
inside the
themagazine.
page in Clash is well known for its
for the magazine which is very effective as it will
such
simplicity
a way that
and makes
elegance as this is shown throughout this
appeal to many different audiences if it focuses
the magazine look even
on the artist. Also from this picture I can infer
more
sophisticated
There
are
many
sub heads
usedbright
and they
are used
to
that
the artist
is a very
and vibrant
singer
because
of thethe
simplicity
also attract
audience
as
if
they
see
one
of
the
sub
because of the bright colours that he is wearing.
that
is used.
heads
that appeal to them then they will most likely buy
Furthermore
I also
feel
the magazine.
The
sub heads include music artists
that
just is
using
the focus of the Clash magazine.
which
the main
colours black and white
is very effective as it can
make the contents page
look very appealing due
to the two colours being
very bold and eye
catchy. The two colours

The use of the font for the

main title of this contents
page is very unusual and
unique. Clash may have
decided to use this font
style to compete differently
against other magazines as
they are being different by
changing from what the
traditional magazines
normally use. It will attract
the reader straight away
because they will need to
know where the contents
page is so that they can find
the different sections within
the magazine. It is
important that the Magazine
The
bigeye
clearly
headings
that have been used by
has an
catchy
title for
Clash
instantly
attract
the readers eyes after
the contents
page
so that
they
have
seen
the
main
heading. The sub
the reader can identify the
headings
are
very
affective
as after the reader
page straight away.
has
seen
the
main
heading
there
eye should lead
Furthermore the font used is
straight
towards
the
sub
headings
as it will tell
very well executed as when
the
reader
exactly
where
to
go
in
the
magazine.
looking at the page it
His
clear
layout
is
very
simplistic
but
effective
as
attracts the readers eye
it
gets
straight
to
the
point
which
is
good
as
straight away due to the
when
the reader
is reading the contents page
font being
unusual.
they
do not want
to spend
Furthermore
the font
used a lot of time trying to
understand
where
the
sections are
to explain where to finddifferent
the
within
the
magazine.
The
contents
page looks
different sections
very
well
organised
with
a
structured
format that
throughout the magazine is
The date
and issue
very
simplistic
whichnumber
is very is placed
strategically
the bottom
useful
for the in
reader
as theyright hand corner as it
is something
that is not
can
fully understand
the very important but
information
that
needs to be included. This
well
organised
contents
reassures
the reader
page.
The simple
fontswhat
usedmonthly magazine
they are reading
as they
throughout
this page
also will clearly see the txt
as it with
is onexplaining
its own in the corner of the contents
help
page.
everything
as clearly as
possible.
The
thata Wob as there is
This contentslanguage
page is also
has
been
used
to
explain
white text on a black background. This is a very
the
different
sectionsthat
within
effective
technique
Clash have decided to
the
magazine
is
very
clear
use as it makes the text looks clearer for the
and
understanding
which it look more appealing
reader
and also it makes
makes
life easier for the
to the reader.
reader. This contents page
will attract the indie market
because they just want to
be able to find the different

Furthermore the use of

no pictures on this
contents page yet again
is another risky move
that Clash have decided
to choose. The decision
to not have any images
on the contents page
just shows that Clash are
willing to take risks that
will identify them
differently compared to
other magazines within
their genre. Most
magazines within the
same genre of Clash will
most likely have at least
one image to portray a
section within the
magazine. On the other
hand I also believe that
Clash have purposely
not included an image

Clash have also followed the traditional style of a Double Page Spread in
most magazines as they have chosen to place the image on the right side
of the double page spread, this is the most traditional way of presenting
an interview of this magazine genre. On the other hand the image may
also be placed on the left depending on the magazine editors preference
but in this instance it is on the right. This method is chosen by Clash
because it if there was just columns of writing the reader will most likely
get bored so it is broken up into sections so that it keeps the attention of
the reader. It allows the reader to keep engaged with the article without

The colour palette

used
Furthermore
on the double Paged Spread the text is placed strategically to
for the Double Paged
the right of the first page, this shows that a real style of use has occurred
Spread is incredibly
during the making of this magazine. Clash tend to use this style
similar to front cover,
as
throughout
their magazines as they place the text to the right of the first
there are many bright
page, this may be to show that they are unique and different compared to
colours that have
beenmagazines within their genre. I think that Clash use this style as its
other
repeatedly useddifferent
like
and unusual
way of
attracting
attention
,
Thereand
areits
twoa main
headings
of the
the readers
article, Clash
choose
orange and yellow.
This
furthermore
they to
will
also
be
attracting
their
genre
which
is
indie
music
as
do this as it is a style they follow throughout all of the
will draw the readers
magazines that they make. They will have a main
attention due to the
heading in the top left hand corner of the first page and
bright colours but not
then another main heading in the middle to lower part of
only that as the picture
the first page. The main headings are not massively
used on the right hand
oversized which creates and eye catching design for the
side of the double paged
reader. The lower to middle main headline is in a big
spread is also the artist
black bold font which is very appealing to the reader, I
which is on the main
think this has been used to show the reader where the
cover. Furthermore all the
article starts and what the article is actually about. It is a
colours used on this
very unusual design, as you would most likely not have a
magazine are also
blank space in between the two main headings, I think
secondary colours which
Clash have designed the double paged spread like this to
may indicate that Clash is
appeal to the indie/alternative audience as they like
trying to be alternative
unusual differences. This design is very effective as it will
and different as this is
attract the reader in many different ways whether its
their genre group. The
just unusual or the font of the main headings that attract

Although there is a
lot of blank space
throughout this
double page
spread, the layout is
very clear and
organised as
everything is placed
strategically by
Clash. They make
bank areas so that
the reader will go
straight to the part
that Clash wants
them to and in this
instance it will be

The main cover line is a very basic font as it is

very clear and understandable. It is a bold white

is very effective as it is on the black background
of the artists clothes, this is called a Wob and it
is very effective in many different ways as it
makes the cover line look eye catchy which is the
main aim of the cover line. This cover line shows
that I-D have chosen simplicity over unusual
which is very effective most of the time as when
people look at magazines they like to see
simplicity. Many people will be intrigued by the
design of this front cover and also the fonts that
have been used are very simple but effective in
many different ways. The font is clear and bold
which means it will appeal to many people when
Another feature of this magazine is that on the
left of the front cover there is information about
the issue and it gives a clear indicator into what
to expect within the magazine. I-D magazine are
known for following the tradition of not giving a
lot of information away on the front cover, this
can be a positive and a negative for people
looking at the magazine as some people will only
read the magazine if they know whats included
and some prefer very little information so that
they are enticed into buying it to see what inside.
It is certainly most necessary that I-D give their
readers some indication into what is going on in
the magazine even if that means putting the
information in small font the on right hand side of

The colour palette used

on this front cover is for
the most part very bold
and black. This is used
very effectively though
as the artist Rihanna
looks to play a major part
of the front cover. On
the other hand the use of
bright fluorescent yellow
The masthead of this
is also very effective as it
magazine is magazine is
allows the magazine to
incredibly different to
stand out on a magazine
anything I have seen
stand. I-D follow the
before. I-D magazine is
tradition of having their
known for always having
brand in a bright
models on the front cover
florescent colour and
with a winking face or
they may do this to try
with one eye covered up
and look alternative to
just like this magazine
the other magazines
with Rihannas eye
within that genre.
covered up. This is
Furthermore the colour
replicated in the
palette used is also very
masthead as well
neutral as the colour
because it looks like a
palette mainly consists of
winking face with I being
black colours with the
slanted to the right. This
greyish/white
is an inventive way of
background. I-D will use
advertising their
the bright florescent
magazine and brand, it is
yellow to try and make
vital that I-D have a
the magazine look more
symbol that represents
fun and exciting which
them as people will
may be appealing to an
remember the magazine
alternative/indie music
by the brand itself.
group. I-D use the
The barcode used on the front cover of this I-D
Magazine has been strategically placed with both the
issue number on the side of the barcode and also the
price at the left of the barcode. Furthermore the
barcode has clearly been strategically placed and it
clearly looks like a lot of thought has gone into where
the barcode should be placed. Due the placement of
the barcode it really shows the simplicity of the design
as it doesnt stand out to the reader which means it will
not distract the reader from looking at the main design
of the front cover. It is placed in the top right corner out
of the way which means it doesnt affect the design of
the magazine as it is out the way. Furthermore it is
The picture symbolises that everyone can be different
as Rihanna has dreadlocks in this picture which
symbolises that she is trying to be different and
alternate. Furthermore Rihanna has one of her
dreadlocks covering one of her eyes which is a symbol
of I-D magazine, this is used as it makes it easily
recognisable with the readership. Furthermore Rihanna
is wearing a Black shirt on a white background which
clearly stands out so it may symbolise that she is a very
big artist and in fact she is a worldwide phenomenon.
The way Rihanna is looking forwards towards the
camera may also be used to try and entice the

The fonts used for the

contents page are very
simple and clear which
is probably the most
effective way of showing
information on a
contents page. The font
is very clear, the font is
black on a white and
yellow back ground as
well so it stands out to
the reader. The only
negative of this
contents page is that
the size of the font is
not that big even the
sub heading and main
title is quite small which
This contents page has a very unusual layout and I-D is
clearly not following the tradition of most magazines. This
indicates to me that I-D are trying to be alternate and
different to the rest of the magazines so they might be
trying to appeal to the indie/alternate music group. The
layout is very unusual as it is structured with paragraphs
and the pages numbers are included within the paragraphs.
This contents page is structured very well and the layout
looks well organised although it is very different compared
to what a traditional contents page should look like. It has a
few sub headings that are in a bold black which allows the
reader to understand the different sections of the
magazine. The layout of this design is incredibly unique to
anything I have ever seen before, it is very refreshing to
see this contents page as it completely different compared
to the traditional contents page that you normally see in
magazines. As this contents page is different I-D may be

The colour palette of

this contents page also
follows the pattern
that the front cover
has chosen to use as
there is a bright
fluorescent used to
entice the readers. It is
important for the
reader to understand
where the contents
page, I-D have clearly
involved the colour
yellow to try and make
the page look eye
catchy which is needed
so that the reader can
understand the
contents page. I-D
have only chosen to
use two colours for the
contents page which is
yellow and white. This
also backups the idea
of I-D being simplistic,
although there are
very little colours used
it is probably the most
effective way of

Another feature of this contents page is that it

has a picture of the front cover at the bottom
of the contents page; this may be used to
reinforce the idea that Rihanna is the main star
of the front cover and it also reminds the
audience of the front cover and the style that
they are trying to reflect to the audience.
Furthermore the yellow symbol in the
background of the contents page is the
symbol of I-D which reinforces the idea of I-D
has a symbol that they are recognised by
and lot of people will know the magazine by
their symbol. It is in a bright fluorescent
yellow as I-D are following the tradition of
keeping the florescent yellow that they used
on the front cover of the magazine.

The main heading for this article is something that is very unique and will
inspire a lot of people. Hear the music, feel the beat this is a quote that
will inspire a lot of people so the fact that I-D have used this is a very unique
and imaginative technique of grabbing the readers attention. Furthermore
something that is unusual about this Double Page Spread is that the page
number is placed at the top of the article where usually it would be placed in
a corner at the bottom of the double page spread. This is another example
that could show that this magazine is trying to target the indie/ alternate

The colour palette that ID have used is very risky

as all the colours are
very dull and boring;
however this actually
works very effectively as
the double Paged spread
looks very well
organised and clear. The
picture used is black and
white which is very rare
for a magazine as most
traditionally have
pictures with colour. This
is very different
compared to other
magazines so it may
show that I-D is trying to
target the
indie/alternative group. I
personally feel that this
will not attract the
audience to read the
article as it is very dull
and boring and not very

The layout of this double page spread is very well organised, the article is in
a paragraph form which allows it to be easier for the reader to read the
article. There is one negative of this layout as when some people look at this
page they will feel that the text is too long to read so they might skip past it
without any hesitations. The image has been placed on the left hand side of
The
colour palette
used
the double paged spread which is a little bit unusual for
a magazine
of this
the side.
cover is
calibre as most magazines have the image on the righton
hand
incredibly neutral as the
colours within
the
The double page spread looks aesthetically pleasing, especially
for the
palette
include
black,
reader. They will look at the double paged spread and want to read it due
to
grey
and
a
varied
it being very sophisticated and organised. One negative of this Double Page
amount
pale skin
Spread is that the font of the main heading is quite small
whichof
means
it
colours.
The colours
wont be eye catchy enough to attract the reader. The Mise
en scene
of the are
very simplistic
but
picture has varied from the front cover which is very important
as it keeps
Wonderland
has
the reader engaged with the magazine and furthermore
the image is
also a
their front
midshot which allows the reader to see what the artist executed
is wearing.
cover by using these
colours as it looks very
sophisticated. The idea
of using barely any
colours will help
Wonderlands magazine
to succeed as they have
kept it very simple
which means the

The photography used on the front cover is a midshot and it is very effective as the shot shows Mariah
Carey with very minimal clothing on which will
attract the male gaze to the magazine. This is a very
effective method of getting a certain audience to
look at their magazine as if people see Mariah Carey
on the front of a magazine without hardly any
clothes on then they will most likely buy the
magazine. Mariah is wearing black clothing which
The barcode used on the front cover of this
Wonderland Magazine has been strategically placed
with both the issue number at the bottom of the
barcode and also the price at the left of the barcode.
Furthermore the barcode has clearly been
strategically placed and it clearly looks like a lot of
thought has gone into where the barcode should be
placed. Due the placement of the barcode it really
shows the simplicity of the design as it doesnt stand
out to the reader which means it will not distract the
reader from looking at the main design of the front
cover. It is placed in the bottom left corner out of the
way which means it doesnt affect the design of the
magazine as it is out the way. Furthermore it is
important for Wonderland to have a barcode as the
people buying the magazine will need to know the

The cover lines on this

front cover blend in with
the style of the front
cover; this allows the
cover lines to not be as
obvious on the front
cover but it has the vital
information thats
needed to tell the reader
whats included within
the magazine. Cover
lines are really important
on the front cover of a
magazine as it allows
the reader to understand
what included within the
magazine. The cover
lines are also Wobs as it
is white text on a black
background which may
be used to try and make
The main cover line
thats states Mariah
Carey is used to show
the audience who the
music artist is and who
the magazine will focus
on for a small minority of
the magazine. The cover
line is in the same font
as the masthead,
Wonderland may have
decided to do this as
they are both very
important features on
the front cover of this
magazine. They allow
the reader to understand
what is going to be in the

The masthead of this

magazine is incredibly
bold and it stands out
on the front of the page.
Wonderland is known for
always doing their
masthead right in the
centre of the front cover.
The masthead of this
magazine matches the
colour scheme of this
magazine as it is black
and white throughout
the front cover. The font
of the masthead of this
front cover is very clear
and bold which enables
the front cover to be
appealing to an
audience. It is black and
bold which allows it to
The colour palette of the
contents page is fairly
similar to the front cover of
the magazine, as it mainly
features black and white
with skin colours as well. On
the other hand this contents
page features some bright
colours like orange and a
baby blue which will attract
the reader towards the
page. Furthermore the top
four pictures used all have
at least one bright colour
included which allows the
reader to be appealed to
the page which is needed to
make sure the reader looks
at the different sections on
the contents page. On the
other hand the colour
palette shows a lot of white
and grey which may show
that the design could be
very dull but in fact its very
effective as the design looks

The fonts used for this contents page are very

simplistic but very effective as it allows the reader
to understand the contents page and they can
clearly see what they are looking for. They use the
exact same font throughout the whole of the
contents page which allows it to look sophisticated
Another feature of this magazine is that the images
have page numbers on which can be a very
effective method of telling the reader where the
different sections are throughout the magazine.
They are placed strategically in the bottom left hand
corner so that they are not that obvious.

The layout of this

contents page is very
traditional and many
magazines also tend
to use this layout.
They will make the
test on the left and
then use images on
the right like they
have done here. I
think the layout looks
very sophisticated
and clear which
makes it easier for the
reader to understand
the contents page.
Wonderlands have
used the page
numbers on the left
and then they use
text to explain what is
in the different
sections of the
magazine.
Furthermore
Wonderland have also
followed the tradition

The layout of this Double Paged Spread is very traditional as they have an
image on the left and then the text is in columns on right hand side of the
Double Paged Spread. The negative of this is that all the text looks very
long; this may mean that the reader doesnt want to read it all and be
engaged within the article. Wonderlands have clearly followed the
traditional layout of a Double Paged spread and it is a very effective way of

The colour palette for

this double paged
spread is very dull and
boring. However the
little girl is wearing
purple and this will
catch the eye of the
reader. This is a very
effective way of leading
the reader into the
picture and the double
Paged Spread. The
colours are very plain
but in a way this makes
the double page look

The main heading of this double paged spread is not very effective as the
size of the font is not very large so it will not appeal to the reader. However
the main headline is in a black bold font which stands out compared to the
rest of the article.
The double page spread looks aesthetically pleasing, especially for the
reader. They will look at the double paged spread and want to read it due to
it being very sophisticated and organised. The Mise en scene of the picture
has varied from the front cover which is very important as it keeps the
reader engaged with the magazine and furthermore the image is also a
midshot which allows the reader to see what the artist is wearing.