Professional Documents
Culture Documents
TOURISM
AND
CULTURE
Tourism,
ArtART
and&Culture
19.1
TOURISM
brytUJ Xg tUtUJ ghUghd
eytUJ thd jtF.
- UFw 86
The guest arrived he tends, the coming guest
expects to see; To those in heavenly homes
that dwell a welcome guest is he.
- Thirukkural 86
Introduction
813
814
(` crore)
Plan Outlay
Outlay Sanctioned
Expenditure
60.00
109.95
57.00
54.29
57.82
35.74
35.60
6.00
5.00
9.10
9.07
1.34
1.29
174.95
163.33
158.39
53.74
0.73
Other activities
Eco-Tourism Development of Kovai
Courtalam
Total
Source: Dept. of Tourism and Culture, GoTN.
( in crore)
Year
Domestic
Foreign
Total
2007
5.06
0.18
5.24
29.20
2008
6.26
0.20
6.46
23.40
2009
7.80
0.24
8.04
24.35
2010
10.30
0.28
10.58
31.60
2011
13.67
0.33
14.00
32.36
2012
18.41
0.36
18.77
34.01
815
2007
5,430
79.80
44,360
49.84
2008
6,236
14.84
50,730
14.36
2009
6,796
8.98
54,960
8.34
2010
9,889
45.51
64,999
18.27
2011
10,383
5.00
77,591
19.37
2012
11,823
13.87
94,487
21.77
by 2017.
Objectives
To promote Tamil Nadu as an attractive
international tourist destination and
sustain its leading position
816
Infrastructure improvements
Service delivery
Eco-Tourism
A separate Eco-Tourism Wing has been
established to promote sustainable ecotourism by integrating facilities at the Hill
Stations, Waterfalls, Forests, Bird Sanctuaries,
Wild Life Sanctuaries and National Parks for
the benefit of tourists. Various packages will
817
livelihood.
Adventure Tourism
Adventure
Tourism
is
gaining
popularity among tourists. Trekking in
low altitude hill areas, paragliding in
Yelagiri, Water Sports in Muttukadu and
Mudaliarkuppam Boat Houses are some
of the innovative sports activities promoted
under Adventure Tourism for the benefit of
tourists. Adequate safeguards are made to
ensure safety of the tourists.
Medical Tourism
Box 19.1.3: Linking Culture & Heritage
The Union Planning Commission
in its working group report on Art
and Culture report has recommended
two new schemes to be implemented
by Archaeological Survey of India for
improving and enhancing visitors/
tourists experience in the field of culture
heritage:
Rural Tourism
Development of Rural Tourism has
been undertaken with the assistance of
Government of India and United Nations
Development
Programme.
Government
of India funds hardware (infrastructure)
component; United Nations Development
Programme
funds
software
(Capacity
Building) component and it is implemented
with the assistance of local NGOs. 18 Rural
Tourism Projects have been funded with a
total outlay of ` 6.21 crore. Rural Tourism
enables exposure of children brought up in
urban areas to rural life and ensures rural
818
Heritage Tourism
UNESCO has declared 788 places in
the world as heritage sites, out of which 26
are in India. Of these, Tamil Nadu is bestowed
with 5 world heritage attractions-Rockcut monuments at Mamallapuram, the Big
Temple at Thanjavur, the Iravadiswara Temple
at Darasuram, the Brahadeeswarar Temple
at Gangaikondacholapuram and the Nilgiris
Mountain Railway. This is the highest for any
State. The rich cultural heritage of the state
is one of the important tourist attractions.
The tourists, particularly foreigners have a
special liking for Tamil Nadu because of its
art, culture, architecture, traditional crafts,
cuisine etc. The festivals, particularly, the
music and dance festivals during December
February attract a large number of foreign
tourists. Tamil Nadus traditional food,
particularly that of Chettinad, Madurai,
Tirunelveli and Kongu regions provide a
varied taste and form an attractive factor
in enhancing tourist arrivals. Tamil Nadu
819
Cleanliness Drive
One of the important aspects which
are considered by tourists, particularly
foreign tourists is hygiene and tidiness. The
poor civic management, particularly waste
management is detrimental to tourism
growth. Sometimes, during festivals, a large
number of visitors as well as local public throw
waste material, plastic bags, and food items
at tourist destinations which overshadow the
natural ambience of the place.
820
Development
of
Rural
Clusters
in
seven districts: Sivagangai, Thanjavur,
Tirunelveli,
Kanyakumari,
Madurai,
Coimbatore and Namakkal.
PPP mode.
A
Tourist
Security
Organizations
functioning
at
five
centres
namely,
Mamallapuram,
Rameswaram,Kanniyakumari,
Kodaikanal
and Udhagamandalam in the Tourism
Department and based on its success, it will be
expanded to other important tourist centres.
It has a Chief Tourist Warden stationed at
Chennai to co-ordinate with Station Tourist
821
Capacity
building
and
human
resource
development
for
sustainable
tourism
and
destination
management
through empowerment of women and SelfHelp Groups in the following fields:
Groups
in
e-Governance
Tourist Infrastructure
822
Subsidy
Publicity
Tourism is seen as an engine of growth
and the neighboring States are aggressively
marketing their tourist attractions in
India and abroad. The unlimited tourism
potential of the State needs to be highlighted
internationally, so that the tourist arrival can
be increased further. A publicity blitzkrieg
has to be undertaken to popularize our tourist
attractions. FAM tours (familiarization tours)
have to be conducted for travel writers and
tour operators to attract group tours. Charter
flight, cruise operators have to be actively
involved. Targeted tour promotion must be
undertaken in various foreign destinations to
give a boost to foreign arrivals.
823
Outlay
1.
2.
Asian
Development
Bank
Loan
Assistance
Infrastructure
50.00
159.00
Publicity
75.00
20.00
Abroad
4.
campaign
5.
25.00
6.
10.00
7.
25.00
signages
Total
364.00
824
825
Allocation* Expenditure
17.65
17.37
Museums
2.18
1.49
Archaeology
1.86
1.54
21.69
20.40
Total
Provision of
infrastructural facilities,
improvement and upgradation for the
Directorate of Art and Culture, District
Music Schools, Fine Arts Colleges,
Government Music Colleges, Government
College of Architecture and Sculpture at
Mamallapuram
826
New Schemes
Conservation,
Modernization
and
improvement of galleries in Government
Museum, Chennai and District museums
Conservation of protected
monuments
and construction of buildings by the
Department of Archaeology
Excavation work and making a film
on archaeological perspectives, digital
publication of printed books, digitizing
rare negatives and slides and publication
of books by the Department of Archaeology
Chemical conservation of monuments,
antiquities and manuscripts by the
Department of Archaeology
Department of Museums
It is proposed to improve the District
museums under the control of Department
of Museums at the cost of ` 1.60 crore and
to improve the site museums under the
control of Department of Archaeology at
the cost of ` 0.55 crore. A total outlay of
` 2.15 crore is proposed.
827
Department of Museums
Modernisation and Improvement of
Galleries in Government Museum,
Chennai and District Museums
Special Projects
National Manuscripts Mission
The
Government
Museum
Manuscripts Conservation Centre was
established in 2004. The Centre has been
conducting
several
preservation
and
conservation workshops, seminars and
special exhibitions throughout Tamil Nadu to
achieve the objectives of National Manuscripts
Mission. There are innumerable manuscripts
kept in various repositories in the Tamil Nadu
State. Awareness on the conservation needs of
such manuscripts is created by Government
Museum Manuscripts Conservation Centre.
828
Department of Archaeology
Conservation of Protected
Monuments and Construction of
Marine Archaeological Building
Upgradation of Library
Archaeology
at important
the social,
Tamil Nadu.
displayed in
829
Outlay
1.82
3.93
3.03
8.78
New Schemes
1
42.45
facilities
Introduction of new courses, research and improving the
75.75
education.
Documentation, training and cultural activities.
830
9.02
11.01
Outlay
39.13
177.36
186.14
II
Directorate of Museums
Ongoing Schemes
Improving the District Museums under the control of the
2.15
2.15
New Schemes
Modernization and Improvement of Galleries in Government
6.77
1.02
III
7.79
9.94
Directorate of Archaeology
A. New Schemes
1.71
2.10
1.00
0.18
Upgradation of Library
0.05
5.04
5.04
Grand Total
201.12
831