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From: Steve Lombardo — Lombardo Consulting Group

Date: April 8, 2010


Re: Recent Polling on Expanded Legalized Gambling Options in New Hampshire

Lombardo Consulting Group recently completed a survey of 400 New Hampshire registered voters
commissioned by Millennium Gaming. The field dates were March 31 – April 1, 2010. The topic of this
study was the budget issues facing the state and the viability of expanded legalized gambling at
racetracks as a potential, partial solution to both the current fiscal crisis and New Hampshire’s long-term
funding needs.

Below are some of our findings from that survey, as well as trended data from both public polling and our
previous research on this subject.

Key Findings

• Our latest survey confirms what we reported last year: public opinion in New Hampshire
has further coalesced around expanded legalized gambling as the most-acceptable option
for funding the budget shortfall.

o When given a list of eight revenue sources that could generate additional resources to
fund the current budget shortfall, a majority (52%) of New Hampshire registered voters
selected expanding legalized gambling. (No other option was selected by more than
11% of voters and this is up from 48% the previous year.)

• Support for adding video gaming machines (VGMs) at racetracks has increased steadily
since LCG began tracking in 2005.

o More than seven in ten voters (72%) now support the idea of adding video gaming
machines at New Hampshire racetracks.

• The “intensity” of support for VGMs also remains exceptionally high.

o More half (51%) of registered voters “strongly support” the idea.

• Support for expanded legalized gambling is at its highest level—both in terms of general
support and relative to other possible funding options—as measured by both previous
LCG surveys and the Granite State Poll.

• Three-quarters (75%) of voters agree that they “would support the idea of expanding
legalized gambling if doing so would lessen the impact of dramatic cuts to social services
programs.”

• It is noteworthy that support for limited expanded gaming has continued to increase while
support for other options has declined.

o Just 12% of voters prefer a sales tax and another 7% prefer an income tax, down from
22% and 17% respectively in February of 2007.

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• Majority support for limited expanded gaming cuts across different ages, incomes and
political parties: all are extremely supportive of the idea. In addition, there is majority
support for expanded gaming in all of New Hampshire’s regions and counties.

• When informed that Massachusetts is favorably considering expanding legalized


gambling, New Hampshire voters report that they are much more likely to favor expanding
legalized gambling in their own state.

o Seven in ten voters (70%) said that knowing the above about Massachusetts would make
them more likely to support expanded gambling in New Hampshire (49% would be much
more likely to support the idea).

• Support for expanding legalized gambling improves New Hampshire voters’ perception of
candidates.

o Fifty-six percent said that they would be more likely to support a candidate for office if
they knew that that candidate had supported expanding gambling in the state, compared
to just 19% who said that they would be more likely to oppose such a candidate.
o Conversely, if a candidate for office opposed adding video gaming machines at
racetracks, nearly half (48%) of New Hampshire voters would be more likely to oppose
that person’s candidacy.

• Voters increasingly believe that the time to act on expanded legalized gambling is now.

o Sixty-seven percent of voters agree that the time to act on expanded gaming is “now,”
compared to 26% who feel that “we shouldn’t do anything in haste with respect to the
budget.” (In 2009, 62% felt we should act now while 34% said we should not act in
haste.)

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Support for Expanded Legalized Gambling

Source: LCG Survey of 400 NH Registered Voters, March 31 – April 1, 2010

Source: Nov. 1999 – Feb. 2009 Granite State Polls, LCG Surveys of 400 NH Registered Voters, April 28-
30, 2009 & March 31 – April 1, 2010. Minor difference in question wording for 2009/2010

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Source: Oct. 2005, Feb. 2007 & May 2008 LCG Surveys (n=300/400 RVs), Sept. 2008 TargetPoint
Survey (n=2,392 RVs), LCG Survey of 400 NH Registered Voters, April 28-30, 2009 & March 31
– April 1, 2010

Source: LCG Survey of 400 NH Registered Voters, March 31 – April 1, 2010

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Massachusetts/Candidate Concerns

Source: LCG Survey of 400 NH Registered Voters, March 31 – April 1, 2010

Source: LCG Survey of 400 NH Registered Voters, March 31 – April 1, 2010

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Urgency for Expanded Gaming

Source: LCG Survey of 400 NH Registered Voters, March 31 – April 1, 2010

Source: LCG Survey of 400 NH Registered Voters, March 31 – April 1, 2010

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Sample Demographics

About Lombardo Consulting Group, LLC

Lombardo Consulting Group is a full-service public opinion research and communications consulting
agency based in Washington, DC.

Steve Lombardo is President and CEO of Lombardo Consulting Group.

He brings a perspective to public affairs and issue management that comes from a background in
electoral politics. He has handled polling and communications research for several U.S. Senate,
gubernatorial and congressional candidates. Steve worked on the Presidential campaign for President
George H.W. Bush in 1992 and contributed to communications activities at the 1996 and 2000 GOP
conventions. Most recently, he served as a senior research and communications advisor to the Romney
for President campaign. His other experience in New Hampshire includes work for PSNH and Dartmouth
College.

He has served as a commentator on business, politics and media for FOX, CNN's "Inside Politics" and
network television affiliates across the country.

Steve received his B.A. in Political Science from St. Anselm College in New Hampshire. He was a
Graduate Fellow in the Department of Political Science at St. Louis University, where he received his M.A.
in Public Policy and Administration, with an emphasis in communications and research methodology.

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