Format of the Project Report

Format and Style

You will be required to abide by the following format and style as specified by
the Department.
h

Font

h
h
h

Chapter Headings
16Bold CAPS
14 Bold CAPS
Headings
14 Bold Normal
Sub-headings
(Do not italicize or underline the headings and sub-headings)
Text
12
Paper quality
offset paper 90 grams
Paper size
A4 213mm x 275mm
Spacing
Double
Paragraphing
Indented or justified and double space
between paragraphs
Binding
- Evaluation Copy
Spiral binding
- Final Copy
Hardbound covered with cloth
- Colour of binding
Dark Black or Navy Blue
- Spine
To contain students name, title of the
Project, level and year

h
h
h
h
h
h

Citation Manual

Margins

Times New Roman

APA (Appendix E)
Harvard (Appendix F)
Left
1
3.8 cm
Right
1
2.5 cm
Top
1
3.2 cm
Bottom 1
2.5 cm

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Appendix - A
TITLE
Font:
Size:

Times New Roman

TOPIC
STUDENTS NAME
Name of the Dept.
Name of the University

Spine

Name Title of the Project report

- level

5 cm
blank
space

24 bold CAPS
18 bold CAPS
16 bold
18 bold

TITLE OF THE
PROJECT
STUDENTS NAME
1

Department of _________

Allama Iqbal Open University

Year

1
The Inner title would be the same, plus:
i)
Statement of Submission:
Submission in partial fulfilment of the requirement for the degree of
Commonwealth of Learning EMBA/EMPA at the Department of Business
Administration, Faculty of Social Sciences, Allama Iqbal Open University,
Islamabad.
ii)
Supervisors Name
(iii) Month, Year

47

Appendix - B
Font:

Times New Roman

16 bold CAPS
Chapter Headings
14 bold CAPS
Headings
Sub-headings
14 bold
Text
12
Alignment
Justified or Indented
Spacing
Double
Paraphrasing
Either indent or dont but consistent
(Do not italicize or underline the headings of sub-headings.)

Size:

CHAPTER 2
LITERATURE REVIEW
2.1

OVERVIEW

It is understood that information needs arise when an

individual finds himself in a problem situation, when he or she
no longer can manage with the knowledge that he or she
possess, (Talja 1992, P. 72). There are a lot of studies on mass
media or mass communication throughout the world done but
a few research studies conducted on news-seeking patterns
throughout the world, and especially in Pakistan.

The present study is significant not only for the newspapers

industries and readers, but it is also important for educational
point of view.

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Appendix - C

ALLAMA IQBAL OPEN UNIIVERSITY

Commonwealth MBA/MPA Programme for Executive

ATTESTATION OF AUTHORSHIP
I,

Roll
Registration No.

No.____________________

A student of COL __________________

Program in Allama Iqbal Open University, solemnly declare that my Project

Report entitled

is my own work and that, to the

best of my knowledge and belief, it contains no material previously published or

written by another person. This report is not submitted already and shall not be
submitted in future for obtaining a degree from same or another University or
Institution. If it is found to be copied/plagiarized at later stage of any student
enrolled in the same or any other university, I shall be liable to face legal action
before Unfair Mean committee (UMC), as per AIOU/HEC Rules and
Regulations, and I understand that if I am found guilty, my degree will be
cancelled.

Signature
Name:
Programme:

49

Appendix D

CERTIFICATE (from supervisor)

The project report entitled

at

COL Executive Master of Business Administration/ Public Administration

conducted by ____________________________ Roll No. _______________,
Registration No. _________________ Semester _________ has been completed
under my guidance and I am satisfied with the quality of students research
work.

Supervisor
_________________________
Name
Date: _________________

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Appendix E

ABSTRACT
The researcher in this thesis intended to study the effects of advertisements on Consumers
behaviour and tried to identify the components in the advertisements that affect the
consumer behaviour.
Advertisements are messages that inform us about different things. We daily watch
numerous advertisements of consumer goods, places, services, hotels, books, food, clothes
etc. They provide the path to a company so that it can bring it offering into limelight.
Advertisement is everywhere in our daily life. When we pick newspaper we can see it there,
if we tune into a radio we can hear advertisement there, if we switch on the TV we can watch
the advertisement there as well. If we are on a drive we can notice huge billboards along the
road side. Ads are not just to glitter and glamour; they in fact carry intended messages,
which directly or indirectly work as persuasive communication.
In first chapter titled Introduction of Report shows the basic information about the project
such a background of the study, purpose of study, statement of the problem, research
question and delimitations.
The second chapter titled the Literature Review describes theories, historical background,
categories, functioning and types of advertising, also a brief introduction and history of
Proctor and Gamble (The Organization).
The third chapter includes research methodology, research design, sampling and data
collection.
The fourth chapter includes the data analysis and its interpretation.
The fifth chapter is composed of the findings, conclusions and recommendations.
At the end of the report bibliography and appendices are included.

51

A sample Table of Contents is given as under:

Appendix F
TABLE OF CONTENTS
Title
Abstract
Dedication
Acknowledgement
Certificate
Declaration

i.
ii
iii
iv
v
vi

CHAPTTER 1
1.1 INTRODUCTION
1.2 BACKGROUND OF THE STUDY
1.3 HISTORICAL BACK GROUND OF STUDY
1.4 CATEGORIES OF ADVERTISING
1.4.1 Immediate Action
1.4.2 Awareness
1.4.3 Image
CHAPTER-2
2.1 LITERATURE REVIEW
2.2 ADVERTISEMENT
2.2.1 Paid Form
2.2.2 Non-Personal Presentation
2.2.3 Ideas, Goods, and Services
2.2.4 An Identified Sponsor
CHAPTER 3
1.1 POPULATION
1.2 SAMPLING TECHNIQUE
1.3 SAMPLE SIZE
1.4 PROBLEM FACED
1.5 USES OF COMPUTER APPLICATION
CHAPTER 4
DATA ANALYSIS AND INTERPRETTATION
4.1 Demographic Information of Respondents
4.1.1 Gender of the Respondents
4.1.2 Cross-tabulation of Gender with Age of Respondents
4.1.3 Cross-tabulation of Gender with Qualification of
Respondents
CHAPTER 5
5.1 FINDINGS
5.2 CONCLUSION
5.3 RECOMMENDATIONS
Bibliography
Appendices
Appendix A
Appendix B

1
2
2
2
2
4
8
9
10
11
17
20
24
39
51
52
53
56
58
60
75
76
77
78
79
87
93
94
95
99
102
105
107
108
109

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