波兰工业设计深受欢迎的秘密

世界上每日出现的新商品数以千万计。其中只有少数成为受推崇商品，让全球不同文化的客户都原意购买。

这些产品得以成功的秘密为何？客户为何原意掏钱？“附加价值”展为此提供解答，介绍现代设计师与企业合

作的独特背景。设计师得了解不断改变中的世界和一般人的需求。他们必须将这种认知运用于日常工作中，

使商品设计符合人体工程学，美学且功能性强的智能产品，让大众财力能负担的起。这是在现代世界中得以

成功的秘诀。

“附加价值”展介绍波兰工业设计的独特性。百年来，波兰设计师与工程师，学者和企业密切合作，

创造美观的产品，包括那些最寻常的生活用品。设计是艺术。通过设计，使物品的外型符合方便，容易使用且

美观的特性。设计同时是项值得学习的重要商业程序。波兰工业设计的优势在于具团队精神，

针对客户需要而工作。波兰设计师富有创新精神，对现代世界及其挑战有所认知。在波兰，我们竭尽所能地

运用专业知识和无比热情来创造商品。“附加价值”展证明，波兰设计师对创造“日常之美”不遗余力。这也是我

们成功的说明。

愿您在展览中度过一段美好的时光！

Beata Bochińska,
波兰工业设计学院有限公司总裁.

Polish design: the secrets of success

Thousands upon millions of objects are produced worldwide every day. Only a few of them
become icons of design. Only a few of these are desired by people all over the world,
regardless of their culture. What makes these products so successful? What makes us desire
them? The “Added value” exhibition is the answer to these questions showing the phenomenon
of the modern designer’s collaboration with industry.
A designer must be aware of the changing world and the needs of ordinary people.
S/he must be able to use this knowledge in his/her work. Functional, ergonomic, aesthetic,
intelligently designed products should be accessible to the widest possible audience.
They should also be beautiful. This is the key to the success in the modern world.

Moreover, the “Added value” exhibition demonstrates the phenomenon of Polish design.
For over 100 years, Polish designers in cooperation with engineers, scientists and
manufacturers, have created beautiful designs for even the most common and ordinary objects.
Designing is the art of creating objects which makes our lives easier and more pleasant,
however, designing is also a major business process which should be learnt. The strengths
of Polish design are teamwork and humility towards the needs of customers. Poland
is a country of creative designers who understand the modern world and its challenges,
a country where the objects are created with passion, knowledge and talent. The “Added value”
exhibition shows that we create “beauty for the everyday and for everyone”.
This is the secret of our success.

Enjoy the exhibition!

Beata Bochińska,
President of the Institute of Industrial Design
本土化: 美丽且贴近
对本土设计的借鉴，是当今全球设计领域最引人入胜的趋势之一。在规模化生产席卷全球的今天，民俗工艺、

手工艺品日益成为国际市场上的一项增值内容。波兰的工业设计始终追求在式样上表现出波兰的传统特色。

这种手法尤其受到 Wanda Telakowska 教授的推崇，并在上世纪五十年代成为新美学的主要表现手法。今

天，这种表现手法以全新形式重新登上历史舞台。设计师化用传统素材的技巧配合最新生产技术，

造就了魅力无远弗届的产品。

Tribal: beautiful and intimate

The reference to native, local designs is today one of the most interesting trends
in global design.
It is folklore and handicraft products which, in the all-embracing global mass production,
are becoming an added value on the international, non-local market. Polish industrial
design has always successfully reached for patterns and models rooted in the traditions.
Especially promoted by professor Wanda Telakowska, it was the main tool of the new
aesthetics in the 1950’s. Today, it is regenerating in a new form. The skill to juggle traditional
materials and the latest production techniques results in products sought for by customers
from the farthest corners of the earth.

BARBARA地毯
设计师：Barbara Bigosińska，Katowice
美术学院三年级学生，2008年作品
制造商：Sztuka Beskidzka
大量生产

BARBARA, rug
Design: Barbara Bigosińska,
3rd year student of ASP
in Katowice, 2008
Manufacturer: Sztuka Beskidzka
Mass production
 ATR 220型柴油动力牵引组 ATR 220, diesel multiple unit
设计师：Bartosz Piotrowski Design: Bartosz Piotrowski
结构设计：PESA Bydgoszcz S.A.设计小组 Structural design: PESA Bydgoszcz S A.
主体设计及驾驶舱工学：Marad Design Body and cockpit ergonomics design:
设计室，2008年作品 Marad Design, 2008
制造商：波兰比得哥什铁路机车制造商PESA Manufacturer: PESA Bydgoszcz S A.
股份有限公司（PESA Bydgoszcz S.A.) Series production since 2008, modifications
系列产品；2008年起续生产迄今，可依照客户 possible according to recommendations
要求修改设计。 of the customer

工业潜能: 美丽且易得
波兰是中欧大国，工业在其国民收入来源中占相当大的比重。工业对设计影响巨大。它直接影响设计理念的

发展，提供生产与素材方面的无限可能。这不仅事关设计经验的增长，更事关设计订单的获得波兰工业实力

越强大、管理越出色、设备越精良，就越容易完成杰出项目，从而在竞争激烈的全球市场脱颖而出。

The potential of industry:

beautiful and accessible
Poland is a large country in the centre of Europe in which industry has a meaningful part

in the creation national income. The existence of industry was and is of great value for design.

It directly influences the development of project ideas, offers enormous possibilities of production

and resources. Not only in the sphere of gaining experience, but in the sphere of real orders

for designers. The stronger industry will be in Poland, the better managed and equipped it will be,

the easier it will be to realize good projects, which will be competitive on the difficult global market.
美学: 就是美
大多数波兰设计师都在艺术院校接受了艺术教育。不过，若要谈论波兰特有的美学，则有些困难。到目前为

止，尚未有波兰品牌或波兰设计师能够在国际层面上成为波兰美学的标志。不过，这一情况开始有所改观。

即使展览所展物品可以创造在任何一个国家，毕竟产于波兰。它们即是艺术品，又是工业产品。美，也可以成

为一种经济价值。

Aesthetics: just beautiful

Most Polish designers were and are educated as artists, in academies of art.
Nonetheless, it is difficult to talk about particular Polish aesthetics. No Polish brand
or Polish designer has succeeded so far to exist on the world exchange of icons.
This we are now changing. At the exhibition we show objects which could have been
created anywhere, but which were created in Poland. They are at the same time objects
of art and industrial products. Beauty can be an economic value.

MONO躺椅
设计师：Tomasz Augustyniak，2003年作品
制造商：COM40 Limited Sp. z o o.
限量原创商品，2003年起持续供应

MONO, chaise lounge

Design: Tomasz Augustyniak, 2003
Manufacturer: COM40 Limited Sp. z o o.
A COM40 limited original, offered since
2003
工程: 美丽且具技术性
工业革命取得胜利之后，产品不再出自手工艺人之手，而是改由工程建造人员设计。这并非波兰一国所独有

的现象。不过，我们对产品设计的着眼点仍然有着典型的波兰特色，技术考虑始终与理性思考和创新相结

合。运用创新理念与发明，将需求转化为产品解决方案。这种智力环境为新产品的开发提供了无限可能。而后

者，正是今日设计师所面临的任务。

Engineering: beautiful and technical

Together with the triumph of the industrial revolution, products stopped being produced
by craftsmen, and started to be designed by engineers and constructors. This was no Polish
phenomenon. Nevertheless, our interest in this area still remains, and technological thoughts
were always connected with rational thinking and inventiveness. To make use of innovative
ideas and inventions, these “demand” product solutions that will bring them to life them.
The existence of this type of intellectual environment provides incredible possibilities
for the development of new products needed for the escalating task for designers today.

PLOPP椅凳，充气钢制品
设计师：Oskar Zięta，2006
年作品 制造商：Steelwerk Polska
替丹麦HAY, 公司制造
钢制品：大量生产；非典型材料
（铜，黄铜制）：限量系列

PLOPP TABORET, pneumatically

formed item
Design: Oskar Zięta, 2006
Manufacturer: Steelwerk Polska
for HAY, Denmark
Mass production – steel,
limited series – from non-typical material,
i.e. copper, brass
 MP3及听疹器BEFORME
设计：Robert Majkut
原型

BEFORME, MP3 + stethoscope

Design: Robert Majkut
Prototype

字技术: 美丽且现代化
波兰在技术方面有着极为傲人的传统。从欧内斯特·马林诺夫斯基在秘鲁安地斯山修建的铁路，到众多数学

学校、恩尼格玛密码的破译，再到Jacek Karpinski在上世纪70年代开发的笔记本电脑雏形。波兰也有极为出

色的成品产品。展览展示了设计师如何运用数字技术来设计功能性解决方案，也展示了设计师在此技术领域

的表现。波兰IT专家享誉国际。这个领域是否将逐渐变成波兰可发挥强大影响力的领域？这是波兰设计行业

打入的又一重大领域。

Digital technologies:
beautiful and hi-tech
We have excellent traditions. From the railway track constructed by Ernest Malinowski
in the Andes, via Polish mathematic schools or breaking the Enigma code,
to the forerunner of the laptop developed by Jacek Karpiński in the early ‘70s.
We have excellent Polish ready-made products. At the exhibition we present, on the one
hand, how designers use digital technology for designing functional solutions and,
on the other, how they move around in this technology. We also boast spectacular
international successes of IT adepts. Could this area slowly be developing into a Polish
domain? Yet another large area entered by Polish design.
 手表X-WATCH
设计师：Damian Koźlik，2008年作品
概念产品

X-WATCH
Design: Damian Koźlik, 2008
Conceptual product

通用设计:
美丽且人人适用
论是健全人还是残疾人，都会面临身体能力有所局限的状况，只是程度不同而已。摔断胳膊或腿的人，

孕妇，带着婴儿车的一家子，孩子，高龄人士，肥胖者等。思考不同人群的不同需求，注意他们之间的所

有区别，是波兰设计最为典型的特色。不过，这些设计并未全部投入生产。毕竟，我们有着出色的潜能，

亟待实现的好项目自然很多。

Universal design:
beautiful and for everyone
To a certain extent, we are all at different levels of physical ability. People who have broken
their arm or leg, pregnant women, families with prams and pushchairs, children, people
of advanced years, the obese… Thinking about the needs of various people,
with all the differences there are between them, is one of the most characteristic features
of Polish design. However, this is not always reflected in the production. After all, we have
excellent potential, and the needs to implement good projects are certainly many.
人体工程学: 美丽且舒适
将人体工程学视为一门科学的想法发源于波兰。1857 年，波兰教授 Wojciech Jastrzebowski 在其著作《人

体工程学（或有关工作的科学）概述》（An outline of ergonomics， or the science of work）中使用该术语，

成为第一个使用这个术语的人。战后，人体工程学依然停留在理论设想的状态，停留在理论雏形的阶段。今

天，设计师及相当多的波兰制造商将人体工程学摆在一个极高的位置——因为，办公家具、专业服装、工作站

以及运作设备等产品只有在深入研究之后才能生产。同时，设计师认为在设计时必须考虑人体工程学。目前，

波兰已将人体工程学数据引入设计应用程序。应用人体工程学的发展仍在继续。

Ergonomics: beautiful and comfortable

Thinking about ergonomics as a science originated in Poland. Professor Wojciech
Jastrzębowski was the first to use this term in 1857, in his work entitled “An outline
of ergonomics, or the science of work”. After the Second World War, ergonomics
rather stayed in the form of an idea and at the stage of prototypes. Today designers
as well as many Polish manufacturers treat it seriously, because it is difficult
to produce, without research, such products as office furniture, specialist clothing
or workstations and the operation of devices. In addition, designers acknowledge it as
indispensable in designing. Right now, we are introducing ergonomic data into
design programs in Poland. The development of applied ergonomics is awaiting us.

LINUS办公椅
设计师：Piotr Kuchciński，2003年作品
制造商：PROFIm公司
大量生产，2003年起持续生产迄今

LINUS, office chair

Design: Piotr Kuchciński, 2003
Manufacturer: PROFIm
Mass production since 2003
 研讨会邀请函
“附加价值——来自波兰的工业设计”展览主办方诚邀您参加下列三大研讨会。研讨会主题围绕工业设

计管理，是波兰工业设计学院在2010年上海世博会上活动的补充。

通过参加波兰工业设计学院IWP研讨会，您可以学习：

– 如何应用工业设计优势来提高企业竞争力；

– 了解波兰设计师专业技巧；

– 与波兰设计师、企业、地方自治政府、行政机关、大学代表交流，相互学习。

– 了解在以下方面的合作机会：创意行业管理人员培训; 工业设计及创意领域顾问服务；

在波兰城市投资；与波兰设计师合作。

一 “增值设计”研讨会。时间: 2010年5月24日10:00 — 16:00

● 附加价值对品牌建造及产品服务竞争力的重要性
● 波兰企业的致胜之道——工业设计优势的应用（案例分析）
● 波兰著名设计师互动交流会

二 “创意工业职员专门培训”研讨会。时间：2010年5月25日10:00 — 16:00
● 管理人员及设计师在工业设计管理领域的精进之道
● 实务研讨会：案例分析（选自针对新产品经理的国际研究生课程）
● 小组讨论：企业管理人员的现代培训方法

三 “格丁尼亚，创新性城市”研讨会。时间: 2010年5月26日10:00 — 16:00

● 格丁尼亚城市介绍——格丁尼亚，通过创新及设计领域投资取得发展的城市
● 谋求提高市民生活质量、发展现代经济部门的城市发展计划
● 与格丁尼亚地方自治政府代表交流经验，讨论合作前景

若有意参加波兰工业设计学院 IWP 主办的前述研讨会，请联系展览组织者。

若需任何信息，亦请随时垂询展览负责人。同时，欢迎您游览我院网页
www.iwp.com.pl/project_expo_2010
 We invite you to our seminars
The organizers of the “Added value. Design from Poland” exhibition invite you to participate
in three seminars on design management, supplementing the IID’s offer for the participants
of EXPO 2010.

TAKE PART IN IID’S SEMINARS AND:

– learn how the industrial design builds competitive advantages for enterprises
– discover the secrets behind the techniques used by Polish industrial designers
– share your experiences with Polish designers, entrepreneurs, representatives
of local governments and universities
– examine the possibility of establishing cooperation in the field of training for creative
industries staff, consultancy in industrial design and innovation, investment in Polish cities,
and cooperation with Polish designers

1. Added value of design — 24.05.2010, 10:00 – 16:00

● added value of design for product brand building and the improvement of service
competitiveness for these products
● a practical case study of the market success of a Polish company effectively applying design
● interactive workshops conducted by the acclaimed Polish designer

2. Educating creative industries staff — 25.05.2010, 10:00 – 16:00

● possibilities of enhancing design management qualifications for managers and designers
● a case study of international postgraduate studies for managers of new products
— practical workshops
● a panel discussion on modern methods of staff training

3. Creative City of Gdynia — 26.05.2010, 10:00 – 16:00

● presentation of the city, developing creatively and dynamically thanks to innovations
and investments in design
● city development programmes for better quality of life of its inhabitants, and for the development
of modern economy sectors
● a discussion with local authorities on the possibility of sharing experiences
and establishing cooperation

We invite you to notify the organizers of the exhibition about your willingness
to participate in IID’s seminars. The information is available at the coordinators
of the exhibition and on www.iwp.com.pl/project_expo_2010
波兰工业设计学院有限公司
为波兰唯一一家具有研究机关地位的企业，在工业设计上进行系统性作业，旨在通过工业设计促进波兰企业

的创新能力，提高竞争力。2009年10月6日波兰经济部部长颁发给我院研究开发中心的地位。

波兰工业设计学院（IWP）的主要任务
● 为波兰企业、政府和地方自治政府等单位提供促进创新能力的服务：如顾问，咨询，培训，网络服务等等。
● 在普及和管理工业设计方面拥有60年的经验。
● 在工业设计，人体工程学方面进行研究项目。
● 在工业设计战略和管理；新产品开发和生产实施，包括在编制和主办设计业务招标等方面提供咨询服务。
● 提供企业人培训和管理阶层的研究生课程。
● 举办全国及国际性展览会，竞赛，以宣传良好的制造规范，推广创新性产品。
● 为国际工业设计联合会(ICSID)成员之一。(ICSID)为具有重大影响力的国际非盈利性组织，其主要目的在于

推广工业设计，拥有来自50多个国家，共150多所机构单位成员。ICSID推动标准化，宣传良好范列，支持设计

师与企业的合作。

主要项目
● 《规划您自己的利润》（简称）。全称：《通过工业设计提高企业竞争力；产品及流程创新解决方案)”

经济关键级计划。该项目执行期间为2008-2011，获得《经济革新行动计划》的公共资金补贴。
● 良好设计：波兰市场上最佳产品设计的比赛。
● 格丁尼亚设计节（Gdynia Design Days）；波罗的海国家国际设计节。
● 波兰设计师专用在线词典。
● 年轻设计Young Design；为年轻设计师主办的比赛。
● 想象杯：与Microsoft（微软）共同主办的最佳技术竞赛。
● 设计管理的研究生课程
● 国际人体工程学讨论会
● 波兰国内及国际工业设计展

www.iwp.com.pl
Institute of Industrial Design Co. Ltd is the only company in Poland with the status of a scientific unit
that deals with design and fosters the stimulation of innovativeness and competitiveness of Polish enterprises
through design. On 16 October 2009 the Minister of the Economy accredited the Institute
with the status of a research and development centre.

What we do
● provide pro-innovation services (consultancy, information, training and networking) for enterprises,
institutions and governments
● we have 60 years of experience in promoting and managing design and in developing new products
● carry out research projects in the field of design and ergonomics
● provide consultancy in the field of design strategy and design management, development
and implementation of new products, including preparation and implementation of contests for the providers
of design services
● offer training for entrepreneurs and postgraduate studies for managers
● organize national and international promotion of innovative products and good practice in the form
of exhibitions and competitions
● we are a member of the International Council of Societies of Industrial Design (ICSID), a leading international
non-profit organization promoting design, counting over 150 members in over 50 countries.
ICSID deals with standardisation activities, promotes good practice and supports collaboration between designers
and the business world

Important projects
● Design Your Profit — a short name for the “Improving the competitiveness of enterprises
through design (product and process innovation)” project, essential for the economy. The project
shall be implemented over 2008–2011 and is co-financed from public funds in the framework
of the “Innovative Economy” Operational Programme.
● Good Design — a competition for the best products on the Polish market
● Gdynia Design Days — the international festival for design from Baltic countries
● Polish Designers Lexicon on-line
● Young Design — a competition for the young
● Imagine Cup — a technology contest, co-organized by Microsoft
● Postgraduate Design Management Studies
● International ergonomics conferences
● Polish and international design exhibitions

www.iwp.com.pl
 关于展览
展览“附加价值——来自波兰的工业设计”是波兰工业设计学院重点项目的组成部分。展览的主要目标在于提
供良好的商业环境，以便企业家、设计师就工业设计应用领域展开合作进行探讨。展览通过展示与推出新产
品有关的良好实践、业务流程和模型来实现前述目标。同时展出优秀设计产品，以供参照遵循。

Photos: Barbara rug: A. Pawłowicz; Beforme: © Robert Majkut Design 2008. All rights reserved; X-Watch: D. Koźlik; remaining photos: press materials
Exhibition
The exhibition “Added value. Design from Poland” was created as part of the key project
“Design Your Profit. The improvement of competitiveness in enterprise through

摄影: 地毯：A Pawłowicz；Beforme：© Robert Majkut Design 2008。保留所有权利；手表X-Watch：D. Koźlik；其他：新闻资料

the application of design”, conducted by the Institute of Industrial Design. Its main objective
is the creation of a business environment, enabling entrepreneurs and designers to cooperate
in the field and application of industrial design. This goal is realized through the presentation
of good practices, business processes and models connected with the implementation
of new and well-designed products.

展览主办方 ORGANIZER
波兰工业设计学院有限公司 Institute of Industrial Design Co. Ltd
地址：ul. Świętojerska 5/7, 00-236 Warszawa, Polska ul. Świętojerska 5/7, 00-236 Warsaw, Poland
www.iwp.com pl www.iwp.com.pl
合作伙伴 PARTNER
波兰企业发展局 Polish Agency for Enterprise Development
地址：ul. Pańska 81/83, 00-834 Warszawa, Polska ul. Pańska 81/83, 00-834 Warsaw, Poland
www.parp.gov.pl www.parp gov pl
策展人 CURATORS
Beata Bochińska，波兰工业设计学院有限公司总裁 Beata Bochińska, President of the IID
Krzysztof Bielski, 波兰工业设计学院工业设计推广中心主任 Krzysztof Bielski, Director of Design Centre, I D
展览经理 EXHIBITION MANAGER
Ewa Cieślik, 波兰工业设计学院 Ewa Cieślik, IID
合作 COOPERATION
Joanna Kaczorowska Joanna Kaczorowska
布景 SCENOGRAPHY
Maciek Jurkowski Maciek Jurkowski
平面设计 GRAPHICS
Graphic Design: Maciek Jurkowski, Ewa Czarska, Graphic Design: Maciek Jurkowski, Ewa Czarska,
Małgorzata Dubowiak Małgorzata Dubowiak

宣传册制作人员 Brochure
编辑 Ewa Siemieńska Editor Ewa Siemieńska
平面设计 Piotr Tarasiuk Graphic design Piotr Tarasiuk
封面设计 Graphic Design: Maciej Jurkowski, Cover Graphic Design: Maciej Jurkowski
Ewa Czarska, Małgorzata Dubowiak Ewa Czarska, Małgorzata Dubowiak
封面设计翻译（波兰语到中文） Małgorzata Souffez, 吕准 Translation (Polish to Chinese) & proofreading
Małgorzata Souffez

本展览的部分资金由欧洲区域发展基金依据创新经济计划提供。
The exhibition is co-financed from the funds of the European Regional Development Fund within the confines of the Innovative
Economy Operational Programme