ELECTIVE I - D

FACETS OF COMMERCE - I
Unit I
Marketing Management The evolution of marketing Concepts of marketing Marketing mix
Marketing environment Consumer behaviour Market segmentation Product decisions
Distribution decisions Promotion decisions Marketing planning Organizing and control
Unit II
Financial Management Capital structure Financial and operating leverage Cost of capital
Capital budgeting Working capital management Dividend policy
Unit III
Business Management Principles of management Planning Objectives Strategies
Planning process Decision making Organizing Organisational structure Formal and
informal organizations Organisational culture Staffing Leading Motivation Leadership
Committee Communication Controlling Corporate Governance and Business Ethics
Unit IV
Business statistics - Data types Data collection and analysis Sampling- need Error and
methods of sampling Normal distribution Hypothesis testing Analysis and interpretation of
data Correlation and Regression Small sample tests t-test F test and Chi-square test- Data
processing Elements Data entry Data processing and Computer applications Computer
application functional areas.
Unit V
International business Theoretical foundations of international business Balance of payments
international liquidity International economic institutions IMF- World bank IFC IDAADB WTO its functions and policies Structure of Indias foreign trade : Composition and
direction EXIM Bank EXIM Policy of India Regulation and Promotion of Foreign Trade
Note : Objective type Questions only
Books :
1. UGC NET Commerce Dr. L.N KOLI
2. UGC NET Commerce Sunetra

ELECTIVE I - D
FACETS OF COMMERCE II
Unit I Business environment Meaning Elements Economic environment Economic
Policies Economic Planning Legal environment of Business in India Competition policy
Consumer protection Environment protection Policy environment LPG Second
generation reforms Industrial policy and implementation Industrial growth and Structural
changes
Unit II Financial and Management Accounting Basic accounting concepts Capital and
Revenue Financial statements Partnership Accounts : Admission Retirement Death
Dissolution and cash Distribution Advanced company accounts : Issues Forfeiture Purchase
of Business Liquidation Valuation of shares Amalgamation Absorption and
Reconstruction Holding company accounts Cost and management accounting : Ratio analysis
Fund flow analysis Cash flow analysis Marginal costing BEP Standard costing
Responsibility accounting
Unit III Business economics Nature Uses Concept of Profit and wealth maximization
Demand analysis Elasticity of demand Indifference curve analysis Utility analysis and
Laws of returns and Laws of variable proportions Cost revenue Price determination in
different market situation Perfect competition Monopoly Pricing strategies
Unit IV Human resource management Concepts Role and Functions Planning
Recruitment Selection Training and Development Succession Planning Compensation :
Wage and salary administration Incentives Fringe benefits Morale and Productivity Performance appraisal Industrial relations in India Health and safety Welfare Workers
participation in Management
Unit V Banking and Financial Institutions Importance of Banking to Business Types of
Banks Functions RBI NABARD Rural Banking Banking sector reforms in India NPA
E Banking IDBI IFCI SFC UTI SIDBI
Note : Objective type Questions only
Books:
1. UGC NET Commerce Dr. L.N KOLI
2. UGC NET Commerce Sunetra