PRESS RELEASE

FOR IMMEDIATE RELEASE

DDB Vietnam creates new Tet campaign for Saigon Special beer
January 17, 2016 | Vietnam

DDB has launched a testimonial campaign for Saigon Special, one of Vietnams leading
beer brands, for Tet (Lunar New Year) in Vietnam. The campaign features real people
talking about their most memorable Tet experiences. The strategy was based on the
insight that with so much change happening in Vietnam, the traditional values of Tet
should be amplified by peoples real experiences.
We simply asked people to talk about their most memorable Tet experiences and we
heard remarkable stories that covered everything from love to humor, death, sadness,
tragedy and luck, said John Sampson, ECD of DDB Group Vietnam. One of the most
memorable stories was from Mr. The Minh, who had been a young soldier during the
Khmer Rouge war. He started a day with 40 of his closest friends and ended the day
being the only one alive. That is just the beginning of a remarkable story involving
scorpions, being lost in the jungle, and a mental institution.
The Saigon Special Tet campaign involves new Tet packaging, TV, and digital and
social media components that allow consumers to upload and vote on their most
memorable Tet experiences.
Full Video Link: (English subtitles version)
https://youtu.be/ssGxZvjKK4U
TVC (Viet only): https://youtu.be/8-BI44L-xjQ
For the full campaign, visit www.tetdangnho.com
Client: Sabeco Vietnam
Agency: DDB Group Vietnam

# # #
About DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks.
DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the
industry's leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3
Global Networks for 12 of the last 15 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars,
Johnson & Johnson, and Exxon Mobil, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90
countries with its flagship office in New York, NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company.
Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying,
digital and interactive marketing, direct and promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100 countries.
Press Contact:
Kate Neill, Director of Regional Communications | DDB Asia Pacific
Email: kate.neill@asiapac.ddb.com
Phone: +852 9834 9674