2010 AWA Whitepaper

Rev 1.
03
October 12, 2010
Terms of Use
This report and data contained in this study are property of the PCG Digital Marketing
(PCG). The AWA logo is property of the PCG and cannot be used or reproduced on
commercial marketing materials, website pages, blogs, emails, or any other digital or
traditional media without the expressed written permission from PCG Digital Marketing.
The study report can be freely copied and distributed for personal use, discussion, and
collaboration for non-commercial purposes. Companies mentioned in this report that
would like copies of the study for commercial distribution purposes can contact PCG for
permission and reproduction services.
Copies of the 2010 AWA study will be placed online so that any typographical or data
collection errors can be corrected once the study is published. When referring to the
2010 AWA study in online publications, please use the following link:
www.automotivewebsiteawards.com/2010-AWA-whitepaper.pdf
If you would like to report any data errors in the 2010 AWA Study, please contact the
PCG Digital Marketing at 732-450-8200 and we will correct the online PDF version of
the report.
Changes to websites after this report is published will not constitute a reason to update
the data charts in this study. We have copies of website screen shots as they appeared
prior to this study on file to corroborate our data and research.
PGC Digital Marketing

45 W River Rd
Rumson, NJ 07760
723-450-8200
www.pcgdigitalmarketing.com
2010 AWA Whitepaper PCG Digital Marketing
Page 1
Table of Contents
About The Awards ...................................................................................................................... 4
Open Letter From Brian Pasch.................................................................................................. 6
Reading Our Search Marketing Data Tables ............................................................................ 9
2010 AWA Award Categories .................................................................................................. 10
ADP/BZ Results ........................................................................................................................ 14
All Auto Network....................................................................................................................... 16
Auto Fusion............................................................................................................................... 18
AutoJini ..................................................................................................................................... 20
Auto Lot Manager ..................................................................................................................... 22
AutoRevo................................................................................................................................... 24
ClickMotive................................................................................................................................ 26
Cobalt ........................................................................................................................................ 28
Dealer Car Search..................................................................................................................... 30
Dealer e-Process ...................................................................................................................... 32
DealerFire .................................................................................................................................. 34
Dealer HD .................................................................................................................................. 36
Dealer Impact ............................................................................................................................ 38
DealerPeak ................................................................................................................................ 40
Dealer Specialties ..................................................................................................................... 42
DealerTrend............................................................................................................................... 44
Dealer.com ................................................................................................................................ 46
DealerOn.................................................................................................................................... 48
Dominion Dealerskins .............................................................................................................. 50
eBizAutos .................................................................................................................................. 52
eCarList ..................................................................................................................................... 54
Fresh Input ................................................................................................................................ 56
Higher Turnover........................................................................................................................ 58
izmocars .................................................................................................................................... 60
Jazel Auto.................................................................................................................................. 62
K3 Automotive .......................................................................................................................... 64
Page 2
Liquid Motors ............................................................................................................................ 66

MJMI .......................................................................................................................................... 68
My Dealer Biz ............................................................................................................................ 70
Nexteppe ................................................................................................................................... 72
Pixel Motion Motors ................................................................................................................. 74
Potratz ....................................................................................................................................... 76
ProMax Unlimited ..................................................................................................................... 78
Pure Dealer ............................................................................................................................... 80
Reynolds and Reynolds ........................................................................................................... 82
Search Optics, Inc. ................................................................................................................... 84
SEO Sport ................................................................................................................................. 86
Smart Web Concepts ............................................................................................................... 88
TK Carsites ............................................................................................................................... 90
VinSolutions ............................................................................................................................. 92
Wilson Software Corporation .................................................................................................. 94
World Dealer ............................................................................................................................. 96
XIGroup ..................................................................................................................................... 98
Xspond .................................................................................................................................... 100
2010 AWA Winners ................................................................................................................. 102
AWA For Search Marketing .................................................................................. 103

AWA For Website Design ..................................................................................... 118
AWA For Website Technology ............................................................................. 122
Technology Reviews by Brian Pasch ................................................................................... 126
Dealer.com Automotive Advertising Platform Breaks New Ground ...................... 127

VinSolutions Delivers a Comprehensive Digital Marketing Platform ..................... 134
Dealerskins Cuts Legacy Flash Anchor And Rises To New Heights .................... 137
BZ Results Websites Get A Ground Up Rebuild .................................................. 141
XIGroup Websites Hit The Mark And Demand A Closer Look .............................. 144
Reynolds WebmakerX 2.0 Impresses ASMA Review Panel ................................ 149
DealerFire Websites Stand Out From The Crowd ................................................ 152
TK Carsites Power of Five More Relevant Than Ever .......................................... 155
Dealer e-Process Showcases Chat and Video Power .......................................... 158
Automotive Website Vendor Directory ................................................................................. 163
Page 3
About The Awards

The 2010 Automotive Website Awards
(AWA) recognize outstanding companies that
serve the automotive industry.
This year, PCG Digital Marketing will present
awards of distinction for website design,
technology and search marketing
architecture.
The expanded list of categories is in
response to industry demand for an
independent, thoughtful review of technology
platforms that car dealers rely on to operate
a successful business.
PCG Digital Marketing originally presented an award based on Automotive Search
Marketing Architecture, which was known as the ASMA Awards. PCGs expertise in
digital marketing and search engine optimization strategies for the automotive industry
gave them the confidence to create a new process to review and judge automotive
website vendors.
PCG took the risk and hoped that the industry would embrace the candid feedback they
provided in their research report that accompanied the awards. Their efforts were
rewarded for taking that risk with a groundswell of productive dialogue between
companies that serve the automotive community.
Last year, some of the companies that did not win an award asked for clarification on
our review criteria and we provided advice freely. The existence of the AWA has
accelerated innovation and has raised the bar for the core requirements needed in
automotive websites for digital marketing.
This year, we expanded the award categories to include design. We updated the AWA
review process with additional channels of feedback to determine design winners. We
created a survey process, which allows us to collect data on a series of questions
pertinent to the awards from consumers and members of the automotive community.
In 2011, the survey process will be significantly expanded to measure an even larger
sample of consumers and automotive industry members.
Page 4
We have also added members of the digital design community to the review process
who bring an authoritative opinion for elements of graphical design and usability. Once
again, PCG is taking a risk in expanding the AWA into an area than many feel is highly
subjective.
To address those concerns we have established a set of design review criteria that
continues in the tradition first established by the ASMA awards which sought to present
a constructive voice for the automotive website development community.
Not all companies can be AWA winners. For some, the timing of the review process
came too soon for their latest technology to be viewed in production. Since the awards
are presented annually, we will note any companies that indicated major platform
changes in the months ahead. It is our hope that companies who do not receive an
award in 2010 will seek to do so next year.
The 2010 award winners were carefully selected through a painstaking review process
that represents a significant investment of time and resources for PCG Digital
Marketing. We take the selection process seriously and pride ourselves that awards are
given without prejudice or influenced by business affiliations.
The AWA provides clarity for car dealers in a crowded technology marketplace. For the
2010 AWA Search Marketing category alone, over 50 companies offering automotive
websites were considered. With that many choices for automotive website platforms,
you can understand why the AWA process is so vital for the automotive industry and
for dealer principals.
The AWA review team congratulates the 2010 AWA winners as they represent the
highest achievements in the area of website design, technology and search marketing
strength.
We encourage all members of the automotive community to read this 2010 AWA
whitepaper to better understand the strengths that the AWA winners represent in the
marketplace.
Copies of the 2010 AWA whitepaper in PDF format are available for download on
www.automotivewebsiteawards.com.
Page 5
Open Letter From Brian Pasch

The 2010 AWA could not have been possible without the assistance of
the great team of professionals at PCG Digital Marketing and the
support of the automotive community.
I would like to especially thank Carrie Hemphill, Melanie Ferrato,
Andrew Schmitt, Matt OSuch, Kristen Chiarello, and Andrew Talcott for
assisting me with this massive project.
A round of applause also goes to the dedicated employees of the automotive industry
that have worked so hard this year to improve their digital marketing platforms. I was
impressed with the number of talented design and technical professionals behind the
products that we reviewed this year and what they have been able to accomplish.
Over the course of the past year, I have had the opportunity to answer questions
regarding last years study and specifically how each platform was scored. Our
collaboration was provided willingly and without charge to assist all automotive website
companies to better serve car dealers. This type of open dialogue is what the
automotive community needs to accelerate advances in website technology.
One of the areas that the automotive community needs to unite on is the creation of a
new ADF specification. The current ADF 1.0 specification was designed in 2000 and its
purpose was to define how data is passed between different software products. The
industry needs an updated file format, with expanded data fields for service, finance,
search marketing, and web analytics so dealers can pass more information from lead
forms into multi-vendor CRM and sales analysis tools.
Dealers seeking to measure the effectiveness of their digital marketing investments
need to support a new ADF specification. A new specification will be part of a solution
that will provide detailed ROI reporting on all their digital marketing activities.
I hope you find this 2010 AWA whitepaper helpful in researching and selecting your next
website platform and related technologies. I congratulate all dealers who are reading
this publication since it is a direct reflection of your willingness to engage in world of
digital marketing.
Brian Pasch, CEO

PCG Digital Marketing
Page 6
Are Your Advertising Dollars Helping Your Competitor?

Dealers invest thousands of dollars each month on
advertising with the goal of driving more floor traffic to
their dealership, more visits to their website or to urge
consumers to call.
Advertising budgets that include traditional media
sources, like radio, TV, print and local sponsorship, are designed to build local brand
awareness. This investment creates a measurable result online.
The number one organic search phrase that brings a consumer to a car dealership
website is a search on the dealership name. These consumers are a mix of existing
customers and new shoppers that have responded to traditional advertising or word of
mouth recommendations.
This may seem elementary until you consider that a dealers investment in traditional
advertising may be helping its number one competitor. Dealers through their lack of
understanding or action are directly reducing their return on investment for their
advertising dollars. Some dealers through ignorance are helping consumers choose
their competitor over their own dealership.
If advertising trains consumers to search for a dealers name on Google, the
automotive industry has failed to train dealers to inspect what appears on Google
Page One for their own name.
Dealers are allowing forces to divert customers to their direct competitors, OEM
websites, and to consumer reviews that damage the brand reputation of the dealer. A
competitor can purchase a dealer's name in Adwords and many dealers would be
unaware of the attack.
Negative reviews appearing on Page One can paint a horrible picture of a dealer in the
absence of balanced positive reviews. Imagine driving traffic to a page that effectively
tells consumers to shop elsewhere. It happens every day.
The vendors in this report have tools, services, and strategies that can help car dealers
defend their brand online. Websites alone cannot adequately create offensive and
defensive strategies for car dealers to compete online.
The AWA for Search Marketing demonstrates that there are website platforms that
stand above the crowded marketplace and that can help to increase a dealers POD
Score. The goal is a score of 100. What is your dealerships score?
Page 7
About The Website Selection Process For Search Marketing

The data charts across from the vendor profile pages in the preceding section display
some of the factors we considered in selecting winners for Search Marketing. There are
some basic guidelines for consideration that we would like to clarify since the data
charts are a fraction of the matrix we use to select our winners.
What complicates selecting winners is the lack of uniform cooperation from members of
the automotive website design community. PCG Digital Marketing advertised the AWA
application process, as well as directly contacting website companies seeking their
interest in cooperating in the review process.
The website companies that refused to cooperate forced us to collect and analyze
websites that were listed on the company website as case studies or clients. In cases
where client examples were not listed on the corporate website, we found dealer
websites by doing a search on the website company name.
In the end, we had three types of websites included in the Search Marketing review
process:
Submitted Website company sent us the dealer website for consideration.

Advertised Website company listed the dealer website as a client on their
own website.
Researched PCG review team found the website by searching for the
website company name.
As part of the review process, websites other than those submitted by vendors are
always researched and reviewed. This prevents a website company from gaming the
system and creating five special websites for the review process.
There is also an argument to make that some website companies just provide a base
platform and it's up to the dealer to optimize the website for search. Car dealers do not
have the training to complete an on-site SEO review. Website vendors need to provide
that service or partner with companies that do.
If neither are done and the sites we review have duplicate page titles, META
descriptions, or unfriendly inventory URL designs, they will never get past our initial
review criteria. We firmly contend that search engine friendly websites must be a
standard in the industry. Those companies that ignore that criteria will continue to lose
market share.
Page 8
Reading Our Search Marketing Data Tables

We summarized elements of our search
marketing review process in tables for each
company, as shown on the right.
The area in red represents websites that
were submitted to PCG for review as well as
websites that we researched online. Some
website vendors chose not to submit any
information on their company and examples
of their websites.
The area in blue represents a subset of the
scoring elements used for the Search
Marketing award category.
Not all of the technical elements were
included because of space considerations in
this book. The possible grades for each
element were: A, B, or C or a simple Yes or
No response. The highest score in the
grading system is an A.
We conducted over 50 Google searches that
ranged from simple to complex. The table in
green is a subset of those search results
which lists the easiest searches you might
expect a dealers website to appear on Page
One.
A SERP Rank of 1 through 10 represents Page One results. Numbers higher than 10
indicate that the dealers website did not appear on Google Page One for that search.
In the above example, a SERP rank of 24 means that the dealers website was on Page
3 in the fourth position.
Page 9
2010 AWA Award Categories

AWA For Search Marketing
The 2010 Search Marketing awards are structured in three
categories:
Phoenix Awards Representing website companies

that have released an impressive redesign of their
website technology that will result in significant upside
performance, features and functionality to their
customers. Phoenix award winning platforms will be
a force to be reckoned with in 2011.
Peak Performance Representing website companies that have the search

marketing architecture and feature set that will provide their clients with a
strong competitive advantage online. Peak Performance winners are
members of an elite group, which represent platforms that will enable dealers
to create an unfair competitive advantage in their local markets.
Pinnacle Platform The Pinnacle award is the highest recognition we

provide in the AWA Search Marketing category. The companies receiving this
award have designed and delivered search compliant websites that stood
above their peers.
Pinnacle Platform winners deliver outstanding digital marketing platforms for

car dealers and show an unprecedented attention to detail in live production.
These automotive platforms reached the pinnacle for scoring in our AWA
benchmarks and live testing, which demonstrates that these companies
practice what they preach.
Page 10
2010 AWA For Website Technology
The awards for Website Technology recognize

companies that have introduced into the
marketplace products and strategies that are
positively impacting dealers success online.
Another factor in the selection process is the
products timeliness in meeting an immediate
need or challenge facing car dealers.
In 2011, the Website Technology Awards will be

expanded with additional award categories, which will include: CRM systems,
Mobile Applications, Chat and Consumer Pricing Tools.
2010 AWA For Website Design
Dealership Websites The award recognizes

dealership websites that represent excellence in
design and consumer metrics. Design and
usability will be the key elements included in the
award for best dealership website design.
OEM Websites Our consumer survey

indicated that over 80% of consumers go to the
manufacturers website first when considering a
new car purchase. With this in mind, first
impressions can impact how consumers pursue a brand, and how that site is
designed is part of that equation.
Independent Automotive Websites When consumers shop for a used car,

they visit national independent websites first, more than manufacturer or local
dealer websites. With that in mind, where car dealers choose to advertise
their used car inventory will impact the net results of that investment. Our
design review team and consumer feedback helped us to select the top
consumer shopping website for design and usability.
Page 11
Ordering Additional Copies of This Whitepaper

We encourage members of Trade Associations, State Automotive Dealer Associations
and 20 Group Moderators to consider ordering copies of this whitepaper for distribution
at your upcoming meetings and conferences.
If you would like to print copies yourself, you can download the PDF from
www.automotivewebsiteawards.com or you can arrange for copies to be printed and
drop shipped to your meeting.
For printed copies of this whitepaper, contact Carrie Hemphill at 732-450-8200 ext. 2,
for pricing based on quantities you would like to print.
Referencing This Whitepaper

When referring to this whitepaper, we ask that you utilize the link to the full PDF
document on the official website. Please do not upload a copy of the whitepaper to your
own website. This will allow us to make any typographical edits that are reported and
also measure the readership of the whitepaper.
Special Versions of The AWA Report

Winners of a 2010 AWA can request a customized PDF highlighting their specific
awards pages and related articles. Winning companies should contact Carrie Hemphill
at 732.450.8200 ext. 2 for additional details.
Contacting Us By Mail:
45 W River Rd
Rumson, NJ 07760
Page 12
Vendor Profiles*
&
Search Marketing Data Tables
*Vendor descriptions on their profile page in this whitepaper have

been provided by the company or compiled by PCG from data on
public websites. PCG Digital Marketing does not represent the
accuracy of the data and/or claims made by vendors.
Page 13
ADP/BZ Results
BZ Results, part of the ADP Dealer Services family of
companies, develops digital solutions for dealerships that
are simple to use and simple for your customers to use.
Their integrated products help dealers: Attract prospects,
Convert more often, Transact quickly and, Retain
customers for life.
In the past it took many vendors across many
solutions to create your Total Digital Solution. Today,
BZ Results is the only provider of a single vendor,
comprehensive solution designed to keep you on the
leading edge of the online business.
Your online customers are more sophisticated and
expect more from your website than ever before. They also expect your dealership to be
highly connected. They expect your website to provide more information and more
capability than ever, enabling them to do business in a way that's most convenient and
satisfying for them.
Think about it... your customers want to take themselves deeper into the sales cycle
online. All you need to do is satisfy their expectation and gently guide them to do
business with your dealership. ADP Dealer Services is a division of Automatic Data
Processing, Inc., that provides integrated technology solutions to nearly 27,500 auto,
truck, agriculture, heavy equipment, marine, recreational vehicle and power sports
dealers throughout North America, Europe, the Middle East, Africa, Asia Pacific and
South America.
Page 14
Company Profiled
ADP/BZ Results
Example Websites
Source
www.toyotaofwaldorf.com
www.thinkferris.com
www.toyotaofsantabarbara.com
www.hondanorth.net
www.davidwheelerhonda.com
www.seegertoyota.com
www.monacoford.mybzresults.com
www.beamanford.mybzresults.com
Website Architecture
Unique Inventory Titles
Unique Inventory META Descriptions
Quality of Inventory Titles
Quality of Inventory URL Structure
Quality of Static Page Titles
Local Search Testing
Researched
Researched
Researched
Researched
Researched
Submitted
Submitted
Submitted
Grades
Y
Y
B
B
B
SERP Rank
Domain Tested www.toyotaofsantabarbara.com

Dealership Name
Toyota Camry Goleta
Toyota Corolla Goleta
Toyota Goleta
Toyota Service Goleta
Toyota Tires Goleta
Used Toyota Camry Goleta
Used Toyota Dealer Goleta
Used Toyota Goleta
Toyota Cars Goleta
Toyota Dealer Goleta
Toyota Dealership Goleta
Toyota of Santa Barbara
Toyota Parts Goleta
Toyota Oil Change Goleta
Toyota For Sale Goleta
Toyota Dealers California
Toyota of Santa Barbara

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Page 15
All Auto Network

All Auto Networks core foundation is based on
supplying user-friendly technology to the dealer
and empowers them to use it for every resource
available on the web to sell cars.
AAN's software application provides clients with a variety of flexible management
programs designed to reduce operating costs and simplify the time consuming
administration needed to run a web based system and web site. AAN's online dealer
management system is designed to help you stay in control of your inventory exposure,
lead management, marketing strategy, and cost reduction without having to start over or
reinvent your online exposure.
With a level of automation, business intelligence, scalability, and security like no other
system in the industry; you can rely on AAN for all facets of web re-sourcing your
inventory. Developed with ease-of-use and flexibility in mind, AAN's systems are
completely integrated with most popular applications and portals allowing you instant
data access, using real-time, up-to-the-minute data. This feature facilitates opportunities
for you to make quick responses to any inventory adjustment and enhancements.
We have been servicing the Automotive Dealership industry for over 10 years and our
team is a group of talented people from diverse backgrounds in Technology, Marketing,
and Management. Our mixture creates results for our clients.
We can help you improve your web-based applications quickly, easily, and completely.
With an Automotive Cultural constantly changing it still takes the one on one interaction
to consummate a deal. Let All Auto Network help you put all the pieces in place so you
can focus on the job of selling automobiles.
Page 16
Company Profiled
All Auto Network
Example Websites
Source
www.billkayford.com
www.billkaychicagosuzuki.com
www.billkayhonda.com
www.ferrarifl.com
www.beverlyhillscarclub.com
Advertised
Advertised
Advertised
Advertised
Researched
Grades
Y
N
B
A
B
SERP Rank
Domain Tested www.billkaychicagosuzuki.com

Dealership Name
Billy Kay Suzuki
Suzuki Cars Downers Grove
Suzuki Dealer Downers Grove
Suzuki Dealers Illinois
Suzuki Dealership Downers Grove
Suzuki Downers Grove
Suzuki Service Downers Grove
Used Suzuki Dealer Downers Grove
Used Suzuki Downers Grove
Suzuki Parts Downers Grove
Suzuki Oil Change Downers Grove
Suzuki Grand Vitara Downers Grove
Suzuki Tires Downers Grove
Suzuki Kizashi Downers Grove
Used Suzuki Kizashi Downers Grove
Suzuki For Sale Downers Grove
Billy Kay Suzuki

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Page 17
Auto Fusion
Autofusion Corporation, founded in January 1998 and
headquartered in San Diego, is a provider of products and
services for automotive e-commerce. The companys offerings
facilitate significant sales efficiencies for dealers by helping
consumers select cars and matching consumer selections with
dealer inventory at the best prices.
New-car dealers, as well as portals and auto-related sites, are increasing revenues with
Autofusions solutions. The Autofusion Configurator is at the core of Autofusions Suite
of products and services, which also includes MatchMaker, Exact Search, Smart Search
and Automine. These products are featured on CarPrices.com, Autofusions successful
consumer web site, as well as on several prominent third-party sites.
Some of Autofusions clients include: AAA, Digital Insight and many new car dealers,
including four of the top 10 U.S. dealer groups.
Autofusions web sites greatly reduce the workload for customers. They keep the
inventory fully configured, including options on new cars. Specials pages are full of
offers and vehicles, and not coming back soon pages. Month to month contracts are an
option. Dealers show up in Google more often than any of their competitors with
Autofusions SEO package.
Since its creation, Autofusion Corporation has stayed true to the mission of succeeding
as a leading provider of Internet marketing products and solutions for car dealer
websites across the country. Autofusion is comprised of good people with great talent,
specializing in the fields of: Search Engine Optimization, Search Engine Marketing,
Sales, and Web Design.
Page 18
Company Profiled
Auto Fusion
Example Websites
Source
www.sterlingmccallnissan.com
www.hollywoodtoyota.com
www.brandonhonda.com
www.bmwofnewport.com
www.circleporsche.com
Advertised
Advertised
Advertised
Advertised
Researched
Grades
Y
Y
A
C
B
SERP Rank
Domain Tested www.bmwofnewport.com

Dealership Name
BMW Cars Middletown
BMW Dealer Middletown
BMW Dealers Rhode Island
BMW Dealership Middletown
BMW Middletown
BMW Parts Middletown
BMW Tires Middletown
BMW x5 Middletown
BMW m3 Middletown
BMW of Newport
Used BMW m3 Middletown
BMW Service Middletown
Used BMW Dealer Middletown
Used BMW Middletown
BMW Oil Change Middletown
BMW For Sale Middletown
BMW of Newport
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Page 19
AutoJini
AutoJini specializes in building elegant, sales-driven
websites for auto dealerships. The number one goal is to
help dealers convert website visitors into leads, without
the high price tag. Elegantly designed, easy-to-navigate
websites enhance a dealerships online presence and
become an effective leads generation tool for dealers.
AutoJinis strategy goes beyond mere search engine optimization. After researching the
competition and local market, they start by constructing the site with the right keywords,
page titles, meta tags and descriptions. Then submit the site to the top 10 auto
directories, the DMOZ and local search engines, provide Google and Yahoo sitemaps in
XML format, export inventory to third party sites (Oodle.com, Google Base, Vast, and
LemonFree.com), and offer inventory details in RSS format, like sales and marketing
coupons on the website.
Since they customize each site, a long list of features is offered along with the expertise
to solve what dealers often believe to be impossible problems in the world on
eCommerce and Internet sales. AutoJini creates an interactive, integrated user
experience that draws the customers focus to the dealership and its products. Once a
visitor reaches one of AutoJinis dealers websites, they dont get lost or frustrated. In
fact, just the opposite. Aside from keeping the website design professional and easy-tonavigate, AutoJini offers the right mix of call to action features designed to hold the
customer. The sites attract customers and promote leads generation.
When using AutoJini, dealerships have the comfort of knowing the websites developed,
and which run on our back-end systems, are guaranteed to work on all major web
browsers and operating systems.
Page 20
Company Profiled
AutoJini
Example Websites
Source
www.lyonscars.com
www.clayautocenter.com
www.ramcountry.com
www.miadacars.com
scc.autojini.net
Advertised
Advertised
Advertised
Advertised
Researched
Grades
Y
Y
B
B
C
SERP Rank
Domain Tested www.lyonscars.com

Dealership Name
Lyons Toyota
Toyota Cars Mason City
Toyota Dealer Mason City
Toyota Mason City
Toyota Oil Change Mason City
Toyota Service Mason City
Used Toyota Camry Mason City
Used Toyota Mason City
Toyota Dealership Mason City
Toyota Parts Mason City
Toyota Corolla Mason City
Toyota Tires Mason City
Toyota Camry Mason City
Used Toyota Dealer Mason City
Toyota Dealers Iowa
Toyota For Sale Mason City
Lyons Toyota
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Page 21
Auto Lot Manager

AutoLotManager.com provides marketing help
to auto dealers. The main concentration is
Internet Marketing- through Inventory Management, Websites, and Management Tools
(CRM).
They provide a "Do-It-Yourself" solution for entering data and photos of inventory for
dispersal to third party websites (such as Autotrader.com, Cars.com, dealer websites,
Manufacturer websites, and others) as well as Window Stickers and Buyers Guides.
Also provided is "On-The-Lot" service for certain geographical areas.
AutoLotManager.com also designs inventory templates (to display inventory on existing
sites) or complete dealer websites, including "Micro Sites" for specific marketing
campaigns (events, niche products, unique ideas, etc.).
The complete Version 2.1 simplifies follow up from first contact through ownership
history. Proprietary tools, such as the exclusive "Vehicle Matching", "Prospect Ranking
System", and "Send an Email", allow targeted, relevant contact to maximize
opportunities with minimal effort by dealer personnel and minimal disturbance to
prospects.
"Electronic Desk Log", "Automated Follow Up", and "Ratings Change Alerts" help
Salespeople and Sales Managers alike improve productivity and results!
AutoLotManager.com is also always seeking new technologies, partnerships, and ideas
to help dealers, such as: Video, Phone Tracking & Grading, Added Online Exposure,
Live Chat, Craigslist and Facebook Integration.
AutoLotManager.com is the culmination of 13 years of teamwork between "Internet
Gurus" and "Car Guys". Based in Ohio, they currently employ 40 office and field staff,
supporting efforts to help auto dealers market vehicles more efficiently.
The four owners have an extensive background in Internet development and the
automotive retail industry. Over the past 6 years, the company has enjoyed triple digit
growth, now servicing over 275 dealerships throughout Ohio, and including Kentucky,
Michigan, Pennsylvania, Tennessee, and Wisconsin. Nationwide expansion is under
way.
Page 22
Company Profiled
Auto Lot Manager
Example Websites
Source
www.lambertgm.com
www.metroautocenteronline.com
www.mainstreetautosalellc.net
www.jackmaxton.com
www.byersmazdasubaru.com
Advertised
Researched
Researched
Researched
Researched
Grades
Y
N
C
C
C
SERP Rank
Domain Tested www.jackmaxton.com

Dealership Name
Chevy Cars Worthington
Chevy Dealer Worthington
Chevy Dealership Worthington
Chevy For Sale Worthington
Chevy Parts Worthington
Chevy Service Worthington
Chevy Worthington
Used Chevy Dealer Worthington
Used Chevy Worthington
Jack Maxton Chevrolet
Chevy Oil Change Worthington
Chevy Dealers Ohio
Chevy Tires Worthington
Chevy Impala Worthington
Chevy Volt Worthington
Used Chevy Volt Worthington
Jack Maxton
Chevrolet
1
1
1
1
1
1
1
1
1
1
1
2
2
19
>20
>20
Page 23
AutoRevo
AutoRevo was born as most business ideas are, from
a need. In 2001, Chad Polk owned and operated an
eBay Motors vehicle listing service for auto dealers in
the Dallas/Ft. Worth Metroplex. The need to automate
the listing process was evident, and in December
2003, he partnered with Mark Hoffman and Randy
Roberts and built what is now known as the AutoRevo
Internet marketing platform.
Initially, AutoRevo was established to provide auto dealers a more proficient method of
listing and managing their inventory on eBay Motors. The companys product offerings
soon grew to include search engine optimized dealer websites, a robust inventory
management system, used vehicle inventory integration with any online classified
vendor, a lead management system and advanced reporting analytics.
The company continues its self-funded business model where profits afford the
opportunity to hire new employees, allowing continued growth and diversification in the
ever-changing automotive industry. Employees have seen everything from writing code
in a garage (a finished-out garage was our first real office) to working in our beautiful
8,000 sq. ft. office in the heart of the North Dallas Technology Corridor.
With over 750 clients across North America, AutoRevo has established itself as a
provider of on-demand software for automotive dealerships marketing and selling cars
online. Delivered as software-as-a-service (SaaS), the companys vehicle marketing
system (VMS) provides dealer websites, VIN descriptions, photos, custom ad
templates, vehicle history reports, custom window stickers and other buyer tools that
empower automotive dealerships to advertise and market inventory in real-time.
Page 24
Company Profiled
AutoRevo
Example Websites
Source
www.importautoworldnj.com
www.texasmotorcars.com
www.pbtoyota.com
www.prestigemotorplex.com
www.simplyluxuryimports.com
Advertised
Advertised
Advertised
Advertised
Advertised
Grades
Y
Y
B
C
B
SERP Rank
Domain Tested www.pbtoyota.com

Dealership Name
Phil Bachman Toyota
Toyota Johnson city
Toyota Dealer Johnson city
Toyota Dealership Johnson city
Toyota Service Johnson city
Toyota Cars Johnson city
Toyota Parts Johnson city
Toyota Oil Change Johnson city
Toyota Dealers Tennessee
Toyota Tires Johnson city
Toyota For Sale Johnson city
Used Toyota Johnson city
Used Toyota Dealer Johnson city
Toyota Camry Johnson city
Toyota Corolla Johnson city
Used Toyota Camry Johnson City
Used Toyota Johnson city
Phil Bachman
Toyota
1
1
1
1
1
1
1
2
>20
>20
>20
>20
>20
>20
>20
>20
>20
Page 25
ClickMotive
ClickMotive is an innovative and rapidly
growing Software Company that creates
Automotive Internet Marketing Software
exclusively for the Automotive Industry.
The ClickMotive suite of Fusion Website Products includes Dealer Websites, Auto
Group Websites, Regional Websites, OEM Websites, Mobile Websites, Search Engine
Marketing (SEM) Programs, Search Engine Optimization (SEO) Expertise, Video
Marketing, Lead Delivery, Admin Tools, Content Management, Reporting Analytics,
Customization and Support.
ClickMotive pioneered the concept of combining the power of Web, Search, Video &
Mobile into a single seamless website product for the automotive industry. ClickMotive
creates all its technology in-house, and the company currently works with thousands of
Dealerships including some of the largest and most respected names in the automotive
industry.
Led by the former owners of Third Coast Media and the former Vice President of RWS,
ClickMotive combines powerful tech savvy with years of experience at all levels of the
automotive industry.
ClickMotive competitively provides Internet Marketing Software to the Automotive
Industry. ClickMotive works directly with Dealers, Auto Groups, Regional Ad
Associations and OEM's.
ClickMotive has recently been selected as an official Acura preferred website provider.
Their mission is to become the nation's most respected and cutting-edge provider of
cost effective Internet Marketing Software to the Automotive Industry.
ClickMotive offers it proprietary suite of Internet Marketing Software called FUSION.
The FUSION system consolidates web solutions and is geared exclusively toward the
automotive industry at all levels, -- dealer, group, regional, and national. FUSION lets
the client control content, incentives, video, marketing, specials, SEO, SEM, inventory,
and more.
Page 26
Company Profiled
Click Motive
Example Websites
Source
www.paulyhonda.com
www.saturnofnewark.com
www.dchfreeholdnissan.com
www.chevyarizona.com
www.rollinghillsnissan.com
Researched
Researched
Researched
Researched
Researched
Grades
Y
Y
A
A
B
SERP Rank
Domain Tested www.paulyhonda.com

Dealership Name
Honda CR-V Libertyville
Honda Dealer Libertyville
Honda Oil Change Libertyville
Honda Service Libertyville
Honda Tires Libertyville
Used Honda CR-V Libertyville
Used Honda Libertyville
Honda Cars Libertyville
Honda Civic Libertyville
Honda Dealership Libertyville
Honda Libertyville
Pauly Honda
Honda Parts Libertyville
Used Honda Dealer Libertyville
Honda For Sale Libertyville
Honda Dealers Illinois
Pauly Honda
1
1
1
1
1
1
1
1
1
1
1
1
2
4
7
17
Page 27
Cobalt
Automotive marketing is experiencing a
transformative shift to online media, at both the
manufacturer and dealer level. Cobalt, North
America's leading provider of automotive
marketing services, is uniquely qualified to assist
automotive leaders at every level of the industry
in their ability to succeed with digital marketing,
regardless of the economic climate.
For over 15 years, Cobalt's exclusive mission has been to help automobile dealers and
manufacturers increase their retailing effectiveness and profits. With a comprehensive
set of digital marketing solutions including rich-media display ads and search, plus a
superior service organization that works in tandem with the technology, the company
continues to excel at that endeavor.
Cobalt has relationships with two-thirds of the worlds's major automotive manufacturers.
That translates to well over 50% of the automotive dealerships in the United States, as well
as automotive dealers in Canada and Mexico, entrusting Cobalt with some component of
their digital marketing.
At Cobalt we believe you should demand two to three times the mileage from your
marketing dollar as you do today. With the industry's most complete digital marketing
services, no one else is as knowledgeable, or committed, to providing your business with
the tools and hands-on assistance needed to create and convert more sales for less money.
Cobalt is a business unit of ADP Dealer Services, which provides integrated computing
solutions to over 25,000 auto, truck, motorcycle, powersports, and recreational vehicle
dealers throughout the United States, Canada and Europe. www.cobalt.com.
Page 28
Company Profiled
Cobalt
Example Websites
Source
www.chevyofanchorage.com
www.billbuckchevrolet.com
www.lexusofriverside.com
www.chathamparkwaylexus.net
www.invergrovehyundai.com
www.valleyautoworldvw.com
www.centralcadillac.com
www.parkwayvolkswagen.net
www.suss.net
www.markchristopher.com
Advertised
Advertised
Advertised
Advertised
Advertised
Submitted
Submitted
Submitted
Submitted
Submitted
Grades

Y
Y
B
C
B
SERP Rank
Domain Tested www.chathamparkwaylexus.net

Dealership Name
Chatham Parkway Lexus
Lexus Cars Savannah
Lexus Dealer Savannah
Lexus Dealership Savannah
Lexus is Savannah
Lexus Parts Savannah
Lexus Savannah
Lexus Service Savannah
Used Lexus Dealer Savannah
Used Lexus Savannah
Lexus Dealers Georgia
Lexus Tires Savannah
Used Lexus rx 350 Savannah
Lexus For Sale Savannah
Lexus Oil Change Savannah
Lexus rx 350 Savannah
Chatham Parkway Lexus

1
1
1
1
1
1
1
1
1
1
7
7
19
>20
>20
>20
Page 29
Dealer Car Search

Dealer Car Search will build your
dealership a cutting edge car dealer
website that will become your virtual
showroom. Your new dealership
website will professionally display your
complete inventory with up to 60 photos
of each vehicle and allow you to create
and post videos for each car.
However, our car dealer websites do much more than just display your inventory. They
act as a landing pad for consumers to easily submit leads directly to your sales force.
Your new website will become your online showroom and act as the first impression to
potential car buyers.
Social Media is the worlds newest 800-pound gorilla, and you cannot afford to ignore it
any longer. We realize that Facebook and Twitter can be complicated and intimidating,
this is why we do the Social Media work for our Dealers. First, we create a Facebook
and Twitter account for every new customer. Next, our software updates these accounts
every time you add a car into Dealer Car Search. This methodology allows your
dealership to stay current with the times while letting our system do the work.
The number one complaint from automotive consumers is that car dealerships websites
are not up-to-date with current inventory. We solve this problem! Dealer Car Search will
manage your complete Internet Advertising Campaign and your website from a single
screen.
Our Single Point Upload technology makes you more productive by giving you a single
point to add, edit, and delete your inventory. No more managing new purchases, price
reductions, and sold unit deletions from multiple sites. Our Single Point Upload System
keeps all of your Internet Advertising Campaigns accurate, up-to-date, in sync, and
complete.
The lifeblood of any successful car dealership is quality leads. Dealer Car Search will
share with you the best practices of our most successful dealers. We will show you how
to double or even triple the amount of Internet Leads that your dealership generates.
We want to help you sell more cars and consulting is included in our package at no
additional charge.
Page 30
Company Profiled
Dealer Car Search
Example Websites
Source
www.euromotorgallery.com
www.sharpmotorcompany.com
www.teamgilly.com
www.westridgeauto.com
www.mirageautoinc.com
Advertised
Advertised
Advertised
Advertised
Researched
Grades
Y
Y
B
C
C
SERP Rank
Domain Tested www.euromotorgallery.com

Dealership Name
Euromotor Gallery
Used Cars Irwindale
Used Cars Irwindale
Used BMW Irwindale
Used Infiniti Irwindale
Used Cars For Sale Irwindale
Used Cars Dealership Irwindale
Used Cars Dealer Irwindale
Used Cars Dealers California
Used Range Rover Irwindale
Euromotor Gallery
1
1
1
3
3
7
>20
>20
>20
>20
Page 31
Dealer e-Process
Dealer e-Process web design is known for its
custom innovative work and non-template
driven websites.
In 2009, Dealer e-Process won the ASMA
Industry Leader Award for Search
Marketing and also the 2009 DrivingSales Best Website Provider.
Despite these achievements, Dealer e-Process continually strives to achieve excellence
in three main areas when it comes to website production and maintenance: website
design, search engine optimization, and customer service.
Dealer e-Process recognizes that it is not enough for a website to look pretty. It needs
to accurately depict the goods and services provided at a given dealership while still
providing other valuable resources for the customers and employees of that dealership
alike.
For that reason, Dealer e-Process is continually building and testing custom website
layouts. Instead of taking the cookie-cutter approach to website design and
production; this ensures that the websites they build are esthetically pleasing, easy to
use and inherently different than other dealer websites.
While ease of use and esthetics are important when it comes to producing dealer
websites, Dealer e-Process knows that those factors are of no value unless they are
driven by strong SEO practices.
Dealer e-Process proprietary SEO software and site construction is continually tested
and implementing to ensure that the websites they build not only look good but also
perform well in organic searches. They are experienced in terms of understanding how
search engine results pages are aggregated (both in paid and organic search), which
means they know how to get your website noticed on the web.
Dealer e-Process prides itself on strong customer service. Unlike other website
providers, Dealer e-Process does not operate on a set it and forget it mentality.
Instead, they continually work with dealers through monthly website reviews to make
sure their dealer website is meeting their internal and external needs. Furthermore, they
provide the necessary tools for dealers to make quick inventory and/or content changes
to their website without having to endure an obnoxious wait times.
Page 32
Company Profiled
Dealer e-Process
Example Websites
Source
www.stlouisbuickdealers.com
www.grossingerautoplex.com
www.larryroesch.com
www.serrausa.com
www.jackiecoopernissan.com
www.bmwinschererville.com
www.grossingerkia.com
www.grossingercitychevy.com
www.cooperbmw.com
www.lafontainecadillac.com
Advertised
Advertised
Advertised
Advertised
Advertised
Submitted
Submitted
Submitted
Submitted
Submitted
Grades

Y
Y
A
A
A
SERP Rank
Domain Tested www.bmwinschererville.com

Dealership Name
BMW Dealer Schererville
BMW For Sale Schererville
BMW m3 Schererville
BMW of Schererville
BMW Schererville
BMW Service Schererville
BMW Tires Schererville
Used BMW Dealer Schererville
Used BMW m3 Schererville
Used BMW Schererville
BMW Cars Schererville
BMW Dealers Indiana
BMW Dealership Schererville
BMW Parts Schererville
BMW Oil Change Schererville
BMW x5 Schererville
BMW of Schererville
1
1
1
1
1
1
1
1
1
1
1
1
1
1
5
5
Page 33
DealerFire
DealerFire is a custom automotive web
design and Internet marketing firm that
caters specifically to the automotive
industry.
With a decade of experience, true industry knowledge, performance and innovation is
born. From large automotive dealer groups to independent dealers, they have been
providing custom automotive website solutions since 1999.
DealerFire custom designs and search engine optimizes every aspect of their websites.
DealerFire is results driven and their work speaks for itself. Above and beyond
outstanding design and functionality, their core focus is customer support. DealerFires
commitment to customer service is proven with each new custom website built. A
qualified support technician, with no call centers or service ticket numbers, answers
every call.
DealerFire is not just a website provider, they offer a personalized approach to every
auto dealer website, landing page, micro site, mobile site, and marketing campaign.
DealerFire works closely with every client to ensure all needs are met.
DealerFire provides services to some of the top dealers in the nation and are confident
that their knowledge, insight, and experience will help any dealership succeed and
distinguish itself from its competitors.
Page 34
Company Profiled
Dealer Fire
Example Websites
Source
www.walshhonda.com
www.broadwayautomotive.com
www.voloautoexchange.com
www.zimbrickfishhatcheryroad.com
www.schmitbrosdodge.net
www.pattypeckhonda.com
www.ipacauto.com
www.briggsdodge.com
www.rochesterford.com
www.hennessyfordstores.com
Advertised
Advertised
Advertised
Advertised
Advertised
Submitted
Submitted
Submitted
Submitted
Submitted
Grades

Y
Y
A
A
A
SERP Rank
Domain Tested www.walshhonda.com

Dealership Name
Honda Cars Macon
Honda Dealer Macon
Honda Dealership Macon
Honda Macon
Honda Oil Change Macon
Honda Parts Macon
Honda Service Macon
Walsh Honda
Used Honda Macon
Honda Accord Macon
Honda Civic Macon
Used Honda Civic Macon
Used Honda Dealer Macon
Honda Dealers Georgia
Honda Tires Macon
Honda For Sale Macon
Walsh Honda
1
1
1
1
1
1
1
1
2
4
4
4
4
10
>20
>20
Page 35
Dealer HD
Dealer HD is an automotive website and online
solutions provider serving clients nationwide. Located
in Chicagos southern suburbs, the Dealer HD team
has over 100 years of combined automotive
marketing experience.
Dealer HD provides customizable dealer websites
with the Real-time Inventory Management System
(RIMS), a comprehensive tool that collects dealer leads, allows easy editing of website
content, inventory modification, financing, service and parts coupon creation, social
media management, and one click to support.
Each of Dealer HDs websites comes standard with features that make shopping for
cars online as easy as possible. Dealer HD standard features include Build-A-Car and
Car finder HD that are designed keep customers on-site even if they cant find the
vehicle theyre looking for and allows them to request information or visit the vehicle
details page for complete vehicle information.
To enhance dealerships online presence Dealer HD has developed additional tools to
support the core website product. Hyper SEO: Using a hybrid of optimization
techniques and coaching, Dealer HD helps dealers optimize their websites so theyre
found in the searches they feel are most relevant to their business.
Using National Partner Reach Locals engine, Dealer HD provides both Keyword
Search and Behavioral Display advertising, allowing dealerships to expand their
keyword selection and get the most value from their investment.
Utilizing the fully integrated Contact At Once live chat program, Dealer HD helps
dealerships provide the same level of customer service online as on the lot.
As one of the most popular forms of communication, Dealer HD has brought Texting
into dealerships marketing mix as well as offering one-click to social media. Dealer HD
features over 15 social bookmarking sites on each vehicle in a dealerships inventory
allowing customers to post and bookmark right from the website.
Websites and features aside, Dealer HD prides itself on customer service, assigning
one dedicated account manager to each dealership account to provide personalized
service, and continuously works on a quarterly development cycle to provide new
features at no cost to clients.
Page 36
Company Profiled
Dealer HD
Example Websites
Source
www.acura.rizzacars.com
www.bmwoforlandpark.com
www.bolingbrookmotors.com
www.lombardtoyota.com
www.planettoyotaonline.com
www.schepelcadillac.com
www.fordnr.rizzacars.com
www.russdarrowtoyota.com
Advertised
Submitted
Advertised
Submitted
Advertised
Submitted
Submitted
Submitted
Grades

Y
Y
A
B
A
SERP Rank
Domain Tested www.bmwoforlandpark.com

Dealership Name
BMW of Orland Park
BMW For Sale Orland Park
BMW m3 Orland Park
BMW Oil Change Orland Park
BMW Parts Orland Park
BMW Service Orland Park
Used BMW Dealer Orland Park
Used BMW Orland Park
BMW Cars Orland Park
BMW Dealer Orland Park
BMW Dealership Orland Park
BMW Orland Park
BMW Tires Orland Park
Used BMW m3 Orland Park
BMW x5 Orland Park
BMW Dealers Illinois
BMW of Orland Park

1
1
1
1
1
1
1
1
1
1
1
1
2
7
9
>20
Page 37
Dealer Impact
Dealer Impact specializes solely in automotive website
design through Dealer Impact Systems.
Dealer Impact streamlines the communications between
you and your customers with their Virtual Notification
System, which automatically notifies customers when
your inventory changes to suit their needs.
Other automated features like E-Marketing and
Newspaper clients assure that you will be able to keep customers informed of sales and
rebates, allowing you to manage huge amounts of leads with ease.
Innovations like the Video Generation System uses photographs of your cars and
automatically renders them into videos, engaging customers and setting your website
apart from the competition. With Digital Marketing CRM, all the components of Dealer
Impacts customer relationship marketing tools are easily accessible and adjustable to
keep you in control of your communications.
All websites come with SiteCast, which integrates all the features Dealer Impact
Systems offers into a cohesive set of tools at the users disposal. To make sure your
site gets noticed, Dealer Impact offers their Rank King Pro Search Engine Marketing
package.
By taking advantage of the latest SEO and PPC techniques Dealer Impact Systems will
drive traffic to your website so you will see the ROI you desire. Results are easily
tracked through Digital Marketing Machine, which monitors inbound and outbound traffic
at each point of contact with the customer.
The features offered at Dealer Impact Systems gives a unique approach to automotive
marketing. Dealer Impacts apples to apples guarantee means that you get the best
website possible, for a price you can afford.
Page 38
Company Profiled
Dealer Impact
Example Websites
Source
www.aagteam.com
www.holmesauto.com
www.rosevilletoyota.com
www.nyhyundai.com
www.hensonfamilydealerships.com

Domain Tested
Dealership Name
Garvey Hyundai
Hyundai Dealer Queensbury
Hyundai Dealership Queensbury
Hyundai For Sale Queensbury
Hyundai Parts Queensbury
Hyundai Queensbury
Hyundai Service Queensbury
Hyundai Sonata Queensbury
Used Hyundai Dealer Queensbury
Used Hyundai Queensbury
Hyundai Cars Queensbury
Hyundai Tires Queensbury
Hyundai Genesis Queensbury
Used Hyundai Sonata Queensbury
Hyundai Dealers New York
Hyundai Oil Change Queensbury
Advertised
Advertised
Advertised
Advertised
Researched
Grades
Y
Y
A
B
B
SERP Rank
www.nyhyundai.com
Garvey Hyundai
1
1
1
1
1
1
1
1
1
1
1
2
3
3
>20
>20
Page 39
DealerPeak
DealerPeak was founded in 1999 with the goal
of providing Automotive Dealerships better
technology solutions at lower costs while
providing superior results.
DealerPeak is headquartered in Portland,
Oregon with hundreds of dealer clients throughout the United States. DealerPeak
solutions include CRM, Websites, Desking, Digital Marketing and Transactional
Websites that work seamlessly on a unified Web-based platform.
This allows dealers to reduce the number of vendors they deal with and drive cost out of
their business.
DealerPeaks mission is to provide automotive dealers with real value solutions that
increase the bottom line and streamline operations.
Products include Personalized Dealer Websites, Advanced CRM, Lead Management,
Desking Solutions and a revolutionary new platform to allow Dealers and Consumers to
negotiate the vehicle transaction entirely On-line.
DealerPeak is aware of the power of social networking and has launched a Facebook
Inventory application that allows DealerPeak dealers to display their new and used
inventory on a Facebook fan page, with President Jock Schowalter commenting With
more than 400 million users on Facebook, it is one of the most popular sites on the
internet.
Our dealers rely on us to keep them on the bleeding edge of the ever-changing
marketing strategies available. We see social media marketing strategies as an
important addition to the Dealers overall marketing mix. Making real time inventory
available to Facebook users is a no-brainer for any dealer trying to leverage social
media results.
DealerPeak also has a separate division for its On-line Negotiation Product called
WideStorm, which allows customers to negotiate buying a car online instead of having
to travel to the dealership and go face-to-face with a salesman.
Page 40
Company Profiled
Dealer Peak
Example Websites
Source
www.beavertonvolvo.com
www.williamsonhonda.com
www.westliefm.com
www.wickstromchevrolet.com
www.herzogmeier.com
www.kendallauto.com
www.tonkin.com
www.dickhannah.com
www.kendallautoalaska.com
www.broadwaytoyota.com
Advertised
Submitted
Advertised
Advertised
Advertised
Researched
Submitted
Submitted
Submitted
Submitted
Grades
Y
N
B
C
C
SERP Rank
Domain Tested www.herzogmeier.com

Dealership Name
Used Volvo Beaverton
Used Volvo Dealer Beaverton
Used Volvo s40 Beaverton
Volvo Beaverton
Volvo Cars Beaverton
Volvo Dealer Beaverton
Volvo Dealers Oregon
Volvo Dealership Beaverton
Volvo Parts Beaverton
Volvo s40 Beaverton
Volvo Service Beaverton
Volvo xc60 Beaverton
Volvo Oil Change Beaverton
Volvo Tires Beaverton
Volvo For Sale Beaverton
Herzog-Meier
1
1
1
1
1
1
1
1
1
1
1
1
6
9
>20
Page 41
Dealer Specialties
Dealer Specialties, a division of Dominion
Dealer Solutions, is the nations largest
provider of inventory management, photo
and video collection services.
For dealers needing full-service inventory management, Dealer Specialties employs
over 600 field technicians located in 48 states to service nearly 7,000 automobile
dealerships. Each month, their technicians physically view and collect data on more
than 700,000 used vehicles.
For dealers needing self-service inventory management, Dealer Specialties offers
category-leading web-based solutions. These online solutions allow dealers to capture
their own photos and videos.
With either self-service or full-service solutions, the detailed vehicle data, photographs
and videos are sent electronically to the industrys most extensive network of
destinations including dealer websites, OEM sites, as well as third-party destinations
including Cars.com, eBay, Craigslist, AutoTrader.com and many others.
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for
life. Dominion Dealer Solutions products include: lead generation through IFMG;
customer relationship management tools through AVV, Autobase, and @utoRevenue;
Websites through Dealerskins and XIGroup; and specialized data aggregation,
management, and reporting services through Dealer Specialties, Cross-Sell, The
DataCube, and DataOne Software. These businesses serve more than 60 percent of
auto dealers nationwide.
Dominion Dealer Solutions is a division of Dominion Enterprises. Learn more at
http://www.DominionDealerSolutions.com . Dominion Enterprises is a marketing
services company serving the automotive, enthusiast and
Page 42
Company Profiled
Dealer Specialties
Example Websites
Source
www.jonrankinautosales.com
www.phoenixmercedesbenz.com
www.pinnacleautosales.com
www.sarasotacertifiedcars.com
www.brucelaniermotorsinc.com
www.midwestmotorsplainwell.com
Researched
Researched
Researched
Researched
Researched
Researched
Grades
N
N
C
C
C
SERP Rank
Domain Tested www.phoenixmercedesbenz.com

Dealership Name
Mercedes - Benz Cars Phoenix
Mercedes - Benz Dealership Phoenix
Used Mercedes - Benz Phoenix
Mercedes - Benz Dealer Phoenix
Mercedes - Benz Phoenix
Phoenix Motor Company
Mercedes - Benz Service Phoenix
Mercedes - Benz Parts Phoenix
Mercedes - Benz E-Class Phoenix
Used Mercedes - Benz C-Class Phoenix
Mercedes - Benz C-Class Phoenix
Mercedes - Benz Oil Change Phoenix
Mercedes - Benz For Sale Phoenix
Mercedes - Benz Tires Phoenix
Phoenix Motor Company

1
1
1
1
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Page 43
DealerTrend
DealerTrend, Inc. based in Reno,
Nevada is a marketing and technology
company providing auto retailers with
highly effective car dealership
websites, search engine optimization,
and cutting edge Web 2.0 solutions to maximize lead generation and eMarketing
programs
DealerTrend builds automotive retail websites custom designed for you and your
dealership to sell more cars. As consumers and dealers become more Internet savvy
you need a company that focuses on results and quality first and foremost.
DealerTrends goals as an automotive website provider are to create high quality
websites that portray a dealership's image while keeping the dealership in the know with
DealerTrends newsletters and blog.
DealerTrend generates free traffic from Search Engines using SEO standards that
stand the test of time, creating high conversion rates by maintaining exceptional
usability standards and captivating calls to action.
You can market and integrate your dealerships inventory online with DealerTrend's EMarketing tools and Dynamic Automotive SEO software. DealerTrend's advanced
automotive marketing software and websites can manage your inventory and social
networking efforts, saving you valuable time and resources.
DealerTrend also offers an Automotive WordPress Website plugin; Get a high quality
professional car dealership websites that portray your dealership's image.
Page 44
Company Profiled
Dealer Trend
Example Websites
Source
www.winkelmotorsfactory.com
www.jwford.com
www.earnhardthonda.com
www.renotoyota.com
carsonnissan.hawk.dealertrend.com
Advertised
Advertised
Advertised
Advertised
Submitted
Grades

Y
Y
A
B
A
SERP Rank
Domain Tested www.renotoyota.com

Dealership Name
Reno Toyota
Toyota Cars Reno
Toyota Dealer Reno
Toyota Dealership Reno
Toyota Parts Reno
Toyota Reno
Used Toyota Dealer Reno
Used Toyota Reno
Toyota Service Reno
Toyota Camry Reno
Toyota Corolla Reno
Toyota Dealers Nevada
Toyota Oil Change Reno
Toyota For Sale Reno
Toyota Tires Reno
Used Toyota Camry Reno
Reno Toyota
1
1
1
1
1
1
1
1
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7
>20
>20
>20
Page 45
Dealer.com
Dealer.com helps auto dealers
and manufacturers market to
potential customers by building
websites and integrated solutions that together drive the industrys most comprehensive
and effective online marketing platforms.
These platforms significantly lower the cost of customer acquisition, enhancing dealers
efficiency and profitability. Today, Dealer.com is working with 80% of the top 125 dealer
groups, recognized by Automotive News.
Dealer.com websites are built from the ground up to be search engine-friendly for
Google and other sites and its paid search solutions are the most effective in the
industry. The companys leadership in these areas has been confirmed by several
third-party studies.
Customer service is another key to Dealer.coms success. Every customer is assigned
a dedicated account manager, and the company consistently maintains a 2:1 ratio of
outbound vs. inbound calls. In addition, through its large and growing investment in
R&D, Dealer.com continues to offer customers innovative products that provide
substantial returns on investment.
At a time when many technology companies are outsourcing work to other countries,
Dealer.com strongly believes in the value of in sourcing. With over 350 employees
currently in Burlington, Vermont, the company recently announced plans to add 200
more jobs by the end of 2011.
Page 46
Company Profiled
Dealer.com
Example Websites
Source
www.longotoyota.com
www.heubergermotors.com
www.yonkershonda.com
www.acuraofglendale.com
www.baytownford.com
www.darcars.com
www.abcnissan.com
www.walserhonda.com
www.dellapbg.com
www.suburbancollection.com
Submitted
Submitted
Submitted
Submitted
Submitted
Submitted
Submitted
Advertised
Advertised
Advertised
Grades

Y
Y
A
A
A
SERP Rank
Domain Tested www.heubergermotors.com

Dealership Name
Heuberger Motors
Subaru Cars Colorado Springs
Subaru Parts Colorado Springs
Subaru Service Colorado Springs
Used Subaru Colorado Springs
Used Subaru Dealer Colorado Springs
Subaru Colorado Springs
Subaru Dealer Colorado Springs
Subaru Dealership Colorado Springs
Subaru Outback Colorado Springs
Subaru Forester Colorado Springs
Subaru For Sale Colorado Springs
Subaru Tires Colorado Springs
Subaru Oil Change Colorado Springs
Used Subaru Outback Colorado Springs
Subaru Dealers Colorado
Heuberger Motors
1
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1
1
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Page 47
DealerOn
Car dealerships that use DealerOns
automotive online marketing solution sell
more cars, more often, for less money than
ever before.
DealerOn drives more qualified traffic to your Car Dealer Websites, getting a higher
percentage of this traffic to convert into leads, and helping your dealership turn more of
these leads into showroom visits. Additionally, they offer inclusive auto dealers website
reporting features and best customer service.
DealerOn designs each product to focus on maximizing car dealers leads (through
SEO and SEM), conversion, and sales, helping auto dealers spend their time closing
deals and not managing their Internet marketing efforts.
DealerOn envisions becoming the first company to integrate a true transact online
model of business for the automotive industry. For consumers who would like to
purchase a car just as easily as they purchase a computer, book, or movie, DealerOn
will provide the solution to enable it.
The Internet revolution is here and is already moving into "Web3.0". Interactivity, realtime data, and global accessibility are the only way a customer wants to experience the
web. Car consumers will drive the experience or they will go somewhere else just as
easily as clicking their mouse. Dealerships, through the use of a fully interactive
platform will be able to attract, convert, and retain this new breed of consumers in a way
that provides great value to both parties.
Innovation coupled with vision gives birth to a new paradigm for an industry struggling to
evolve. Dealers who do will become more profitable and their consumers will be more
satisfied. DealerOn and its partners are building this brave new world every day.
Adaptability and vision are qualities that will determine who will be part of this world.
Revolutions don't wait for anyone, especially not one built on light speed. The decisions
your dealership makes now will determine its very survival.
Page 48
Company Profiled
DealerOn
Example Websites
Source
www.freysinger.com
www.universitydodge.com
www.universityparkaudi.com
www.northwestdodge.com
www.goodsonacura.com
www.harechevy.com
www.jimcolemaninfiniti.com
Advertised
Advertised
Advertised
Advertised
Submitted
Submitted
Submitted
Grades

Y
Y
B
B
A
SERP Rank
Domain Tested www.universityparkaudi.com

Dealership Name
Audi A4 Dallas
Audi Cars Dallas
Audi Dallas
Audi Dealers Texas
Audi Parts Dallas
Audi Q5 Dallas
Audi Service Dallas
Audi Tires Dallas
Used Audi Dallas
Used Audi Dealer Dallas
Audi Dealer Dallas
Audi Dealership Dallas
University Park Audi
Audi For Sale Dallas
Audi Oil Change Dallas
Used Audi A4 Dallas
University Park Audi

1
1
1
1
1
1
1
1
1
1
1
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Page 49
Dominion Dealerskins
Dealerskins, a division of Dominion Dealer

Solutions and leader in automotive dealer web
services, has been building custom dealer
websites since 2000.
The companys expertise comes from real-world dealership experience and a passion
for listening and responding to dealers needs.
Dealerskins is a part of Dominion Dealer Solutions, giving Dealerskins the resources to
be a company that's there for you through every step of the sales cycle, from lead
generation, customer relationship management and data management; to web design
and hosting services.
With a staff of industry leaders that stay on top of the trends, Dealerskins remains
focused on developing beautiful automotive websites and integrated web tools designed
to optimize the car shoppers experience and deliver more quality leads to car dealers,
all backed by attentive customer support and service.
Dealerskins develops automotive dealership websites with a level of customization,
providing a one-of-a-kind experience and a one-of-a-kind website for each dealership.
In addition to building SEO-friendly websites that are both powerful and easy to use,
Dealerskins provides a full range of internet solutions and customer-centric products for
automotive dealers, including search engine marketing and optimization, inventory
control, internet lead management tools and online coupon builders.
Recent product additions include mobile optimized inventory listings that can be
delivered through mobile sites directly to shoppers smart phones and the most robust,
full-text search option in the industry.
Dealerskins stands out as an industry-renowned expert for automotive web solutions,
backed by unparalleled, best-in-class customer support.
Page 50
Company Profiled
Dealer Skins
Example Websites
Source
www.grandledgeford.com
www.viti.com
www.metroinfiniti.com
www.familyford.com
www.tomsmithford.com
www.johnrobertstoyota.com
www.audiraleigh.com
www.deaconjoneskia.com
www.volvoofthetriad.com
www.vincentmazda.com
Advertised
Advertised
Advertised
Advertised
Advertised
Submitted
Submitted
Submitted
Submitted
Submitted
Grades

Y
Y
A
A
B
SERP Rank
Domain Tested www.grandledgeford.com

Dealership Name
Ford F-150 Grand Ledge
Ford Oil Change Grand Ledge
Ford Tires Grand Ledge
Used Ford Dealer Grand Ledge
Used Ford Grand Ledge
Ford Cars Grand Ledge
Ford Dealer Grand Ledge
Ford Dealership Grand Ledge
Ford Grand Ledge
Ford Service Grand Ledge
Grand Ledge Ford
Used Ford F-150 Grand Ledge
Ford For Sale Grand Ledge
Ford Parts Grand Ledge
Ford Dealers Michigan
Ford Fiesta Grand Ledge
Grand Ledge Ford

1
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Page 51
eBizAutos
eBizAutos is a provider of Dealer Websites,
Automotive Internet Marketing, and Dealer
Marketing Software for the automotive
industry.
Thousands of franchise and independent car dealerships use eBizAutos either as their
primary website marketing solution or as a cost-effective solution for generating
qualified leads from sources not provided by their current website provider. Two of the
nations largest and most successful dealer groups, Penske and Hendrick, use
eBizAutos as their preferred partner for websites and Internet marketing.
eBizAutos clients reach a larger audience of in-market shoppers via their fully-managed
marketing services and integrated dealer marketing tools. Fully-Managed Internet
Marketing Solutions, Search Engine Optimization (SEO); Paid Search (Google Adwords
and Bing PPC); Display Advertising (Google Display Network); Classifieds Marketing
(Hundreds of Paid, Free, and OEM sites); Craigslist; eBay Motors (eBay Local
Classifieds); Local Advertising (Google Places, Yelp, CitySearch, and more)
eBizAutos clients convert more visitors into leads with websites, content, and design
optimized for engagement and conversion. Dealerships moving their website domain
over to eBizAutos from another provider often experience up to a 100% increase in key
website engagement metrics such as time on site, views per visit, bounce rate, and
completed web actions.
eBizAutos services include: Dealer Website Products and Services: Custom Dealer
Websites; Optimized Template Dealer Websites; SEO Architecture and Managed SEO
Services ; Advanced New and Used Inventory Search with Media-Rich Display;
Specials and Coupons ; Mobile Websites with Inventory and Specials; Automated and
Custom Inventory Video; Continual R&D for Optimized Engagement and Conversion
The ideal dealer marketing solution is one that provides the best results with the least
amount of effort. eBizAutos makes it easy for car dealers to sign-in and quickly
complete the most important tasks associated with Internet marketing, conversion, and
lead generation results.
Page 52
Company Profiled
eBizAutos
Example Websites
Source
www.stonehamford.com
www.wolfchasetoyota.com
www.theautobarn.com
www.gebauto.com
www.crossroadscars.com
Researched
Researched
Advertised
Advertised
Advertised
Grades


Domain Tested
Dealership Name
Toyota Cars Cordova
Cordova Toyota
Toyota Cordova
Toyota Dealer Cordova
Toyota Dealership Cordova
Toyota Parts Cordova
Toyota Service Cordova
Used Toyota Camry Cordova
Used Toyota Cordova
Used Toyota Dealer Cordova
Toyota Corolla Cordova
Toyota Tires Cordova
Toyota Camry Cordova
Toyota For Sale Cordova
Toyota Dealers Tennessee
Toyota Oil Change Cordova
Y
Y
B
B
B
SERP Rank
www.wolfchasetoyota.com
Wolfchase Toyota
1
1
1
1
1
1
1
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1
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8
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Page 53
eCarList
eCarList provides web-based inventory
management, distribution, and marketing
services to leading franchise and
independent automotive dealerships
Nationwide.
The original software platform was built solely as an inventory management and
distribution tool. Designed by a world-renown independent online retailer, the software
was initially intended for private use.
In 2006, based on the softwares intuitiveness, all-inclusive pricing analytics and
industry demand, eCarList was founded with the objective of mass-marketing the
product to any independent or franchise dealer with the intent on increasing its online
presence.
After just 3 years of continued innovation, eCarLists comprehensive product lineup now
includes a robust Inventory Management tool, Vehicle Pricing Analytics, Award-Winning
Custom Websites, Full-Service Online Marketing Services including Search &
Behavioral Marketing, Managed Chat, Video Mobile Websites and a brand new mobile
application that allows dealers to conduct real-time vehicle pricing research and
manage inventory.
eCarList has just recently released its newest addition to their product lineup,
TrueTarget Mobile, quoted by President and CEO Len Critcher as being an industrychanging mobile appraisal, pricing, and inventory management iPhone application.
TrueTarget offers all the cool features such as VIN scanner, vehicle quick adds,
integrated photo management, and real-time competitive views, but TrueTarget Mobile
is the only application to retrieve both Retail and Wholesale values and incorporate
them with data such as Market Days Supply, Price Variance, and Target all of which
empower the buyer with the most current and accurate market data available.
Headquartered in Dallas, Texas, eCarList is privately held, and an eBay Motors
Preferred Provider.
Page 54
Company Profiled
eCarlist
Example Websites
Source
www.platinummotorcars.net
www.lotusofaustin.com
www.chicagomotorcars.com
www.butlermax.com
www.chicagocarsdirect.com
www.ecarone.com
www.parkplacetexas.com
www.thinkewing.com
www.toyotaofplano.com
www.beverlyhillsporsche.com
www.fowlertoyota.com
Advertised
Advertised
Advertised
Advertised
Advertised
Advertised
Submitted
Submitted
Submitted
Submitted
Submitted
Grades
Y
Y
A
C
B
SERP Rank
Domain Tested www.lotusofaustin.com

Dealership Name
Lotus Austin
Lotus Cars Austin
Lotus Dealership Austin
Lotus of Austin
Lotus Parts Austin
Lotus Dealer Austin
Lotus Dealers Texas
Lotus Elise Austin
Lotus Service Austin
Used Lotus Dealer Austin
Lotus Tires Austin
Used Lotus Austin
Lotus Oil Change Austin
Lotus For Sale Austin
Used Lotus Elise Austin
Lotus Evora Austin
Lotus of Austin
1
1
1
1
1
1
2
2
2
2
2
4
4
8
9
12
Page 55
Fresh Input
Fresh Input Design is a full service Web
Solutions Company based in the Seattle
Metro area of the Northwest. But don't let
their location fool you. Fresh Input works
with companies all over the country.
Fresh Input provides not only the custom designs for your website but they work on the
nuts and bolts of the project too! If youre looking for design, search engine optimization
(SEO), search engine marketing (SEM) or E-Commerce for your business solution
needs Fresh Input believes their creative and technological experience can provide you
with an innovative website that you'll be calling a winner!
Over the last several years Fresh Input has been working hard to bring the latest in web
technologies and captivating web design to their clients. Fresh Input works with their
clients to help them effectively communicate their online business message and brand.
By providing our clients solutions to their online business needs Fresh Input has helped
them establish a successful online business presence.
Fresh Input is committed to giving their clients not only great service but a great product
they can be proud of and feel good about showing off to their friends and business
associates. By focusing on the details of everything from the design of your website to
the marketing of your message, Fresh Input truly believes they can help your company
capture the audience it deserves.
Fresh Inputs goal is simply to provide innovative solutions while having an honest
approach to give their clients the edge needed in the online market place. Fresh Input is
a company passionate about web design, development and search engine marketing,
they look to provide the right solution for every challenge and believe in building lasting
relationships with their clients while seeking every opportunity to exceed expectations.
Page 56
Company Profiled
Fresh Input
Example Websites
Source
www.jimgloverchevy.com
www.fowlervw.com
www.davidstanleydodge.com
www.centurychevy.com
www.evergreenford.com
Advertised
Advertised
Advertised
Advertised
Advertised
Grades
Y
N
C
A
C
SERP Rank
Domain Tested www.jimgloverchevy.com

Dealership Name
Chevy Cars Tulsa
Chevy Dealer Tulsa
Chevy Dealership Tulsa
Chevy Parts Tulsa
Chevy Service Tulsa
Chevy Tulsa
Jim Glover Chevrolet
Used Chevy Tulsa
Used Chevy Volt Tulsa
Chevy Volt Tulsa
Chevy Impala Tulsa
Used Chevy Dealer Tulsa
Chevy Oil Change Tulsa
Chevy Dealers Oklahoma
Chevy Tires Tulsa
Chevy For Sale Tulsa
Jim Glover Chevrolet

1
1
1
1
1
1
1
1
1
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4
4
5
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Page 57
Higher Turnover
Higher Turnover specializes in working with small dealerships,
and they know that small dealers usually need more than
what other companies offer. They provide high value for
websites and internet marketing and also provide education
on how to make the most of your site.
Higher Turnover understands that as a small dealer you
probably dont have an internet department like the bigger
guys and that you have a limited advertising budget. This is exactly where Higher
Turnover can help. Their software was developed from the ground up with one thing in
mind: most car guys arent computer guys. Get a car listed in seconds and have it
appear on your website instantly, even if turning your computer on is a challenge.
Vehicles can be loaded on your website literally within seconds. Enter a VIN, set your
price, and click a button. Your vehicles are automatically sent to 3rd party sites you use
such as Autotrader.com so you only enter the vehicle once, in one spot. Spend your
time selling cars, not listing them.
In addition to the 3rd party classified sites you already use, Higher Turnover sends your
vehicles to hundreds of other sites for shoppers to find. More exposure means more
sales, period.
Higher Turnover continually tweaks your site and makes recommendations for content
so your dealership website is indexed by the major search engines and competitive with
relevant keyword searches. Higher Turnover clients frequently rank higher than larger
dealerships paying 3rd party companies for SEO services. One small decision can
change your business forever.
Page 58
Company Profiled
Higher Turnover
Example Websites
Source
www.bestbuymotorsllc.com
www.shorelineautocenter.com
www.wannerford.com
www.wadsworthmotorcars.com
www.texasbestpreowned.com
Advertised
Advertised
Advertised
Advertised
Advertised
Grades
Y
Y
A
B
C
SERP Rank
Domain Tested www.wadsworthmotorcars.com

Dealership Name
Used Cars Dealer Wadsworth
Used Cars Wadsworth
Wadsworth Motorcars
Pre-Owned Trucks Wadsworth
Used Trucks Wadsworth
Pre-Owned Cars Wadsworth
Used Cars Dealership Wadsworth
Used Cars For Sale Wadsworth
Used Cars Dealers Ohio
Wadsworth Motorcars Inc.

1
1
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Page 59
izmocars
izmocars was founded on a simple principle
- Content is King.
From 2002 onwards, izmocars has created
some of the most compelling Interactive
Media content for the automotive industry,
transforming the face and feel of thousands of dealer websites around the world.
izmocars content has not only given rise to a suite of innovative products but also a
company that today, provides a tightly integrated online solution suite for automotive
retail. Their mission is to develop innovative solutions that create new paradigms to
solve old problems.
izmocars has grown both organically and through strategic acquisitions, while their
product suite has evolved to include: iConsult, a Sales Performance Coaching Program
and iCRM, a Full Suite Customer Relationship Management Solution.
Proof of izmos inventiveness lies in their creation of: interactive media virtual tours for
automotive retail, organic online marketing for automotive dealerships, AddOnAuto, an
online accessories sales solution for dealers, izmoReader, and a digital publishing
platform for newspapers.
izmocars core beliefs are shared and strengthened by 300+ dedicated members of the
izmo family, whose common goal of excellence and pride in their products has helped
them grow from a small start-up with one office to a global company with three offices in
the US, studios in Long Beach, CA and Brussels, Europe, and a global delivery center
in India.
Page 60
Company Profiled
Izmo Cars
Example Websites
Source
www.citychevrolet.com
www.rickcase.com/davie-honda
www.suntoyota.com
www.hendrickbmw.com
www.expresswaytoyota.com
www.potamkinsouthhyundai.com
www.hondacity-cny.com
www.northcalhyundai.com
www.ednapleton.com
www.worldcarkiaonline.com
Submitted
Submitted
Submitted
Submitted
Submitted
Researched
Researched
Researched
Researched
Researched
Grades
Y
Y
A
C
A
SERP Rank
Domain Tested www.potamkinsouthhyundai.com

Dealership Name
Potamkin South Hyundai
Hyundai Dealership Miami
Hyundai Dealer Miami
Hyundai Parts Miami
Hyundai Cars Miami
Hyundai Miami
Hyundai Service Miami
Used Hyundai Miami
Used Hyundai Dealer Miami
Hyundai Dealers Florida
Hyundai For Sale Miami
Hyundai Genesis Miami
Hyundai Oil Change Miami
Hyundai Sonata Miami
Hyundai Tires Miami
Used Hyundai Sonata Miami
Potamkin South Hyundai

1
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>20
>20
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>20
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Page 61
Jazel Auto
In todays crazy economic environment, you need
to work with an online marketing partner with a
superior technology specifically designed to help
your prospects easily find your car dealer website
on Google, Yahoo and MSN so you have the
opportunity to convert more browsers to buyers.
Jazels years of automotive marketing experience and approach of aligning with their
customers best interest have lead them to center their companys DNA around three
primary pillars. These three pillars are the foundation and guiding force of their
company.
Continual Improvement is found in Jazels on-going commitment to innovation and drive
to have the best car dealer website solution in the automotive industry. Jazels Mission
Statement is to make the impossible possible, the possible easy and the easy elegant.
Simply put, Jazel lives and dies by the success and satisfaction of their customers.
Jazel knows this and creates a culture that understands the importance of helping their
customers.
Jazel shares a simple philosophy with each of their customer service team members:
The customer isnt always right, but the customer is ALWAYS the customer. What this
means is that Jazels staff doesnt only do what they are asked, but also help customers
to make decisions that have their best interests in mind.
Jazel is not in the business of selling websites to car dealerships. Jazel is in the
business of selling cars (financing, parts, service, etc.) to consumers on behalf of their
dealers.
Continually focusing and building solutions that engage consumers will lead to more
opportunity for your auto dealership to convert the online opportunities to sales. Jazels
focus on the consumer is the driving force behind their innovation.
Page 62
Company Profiled
Jazel Auto
Example Websites
Source
performanceautogroup.jazel.net
www.metronissanmontclair.com
www.palmspringsmazda.com
www.frontierinfiniti.com
www.5starford.com
Researched
Researched
Researched
Researched
Researched
Grades
Y
Y
A
C
C
SERP Rank
Domain Tested www.metronissanmontclair.com

Dealership Name
Metro Nissan Montclair
Nissan Altima Montclair
Nissan Oil Change Montclair
Nissan Parts Montclair
Nissan Service Montclair
Nissan Tires Montclair
Used Nissan Dealer Montclair
Used Nissan Montclair
Used Nissan Rogue Montclair
Nissan Cars Montclair
Nissan Dealer Montclair
Nissan Dealership Montclair
Nissan For Sale Montclair
Nissan Montclair
Nissan Rogue Montclair
Nissan Dealers California
Metro Nissan Montclair

1
1
1
1
1
1
1
1
1
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2
2
2
2
2
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Page 63
K3 Automotive
K3 Automotive is a growing company looking to help
independent used car dealers move their inventory and see
cars faster and make profit by listing their cars on some of
the most popular websites for searching inventory.
K3 Automotive has data feeds to all of the large inventory
management sites such as AutoTrader.com,
Cars.com, Craigslist.com, Ebaymotors.com, CreditAceptance, AutoMart.com, AutoExtra
.com, theCIADANetowrk.com, and Ace Motor Acceptance.
K3 Automotive also provides solutions to Window Stickers and Custom dealership
Window Stickers, Custom Dealership Websites for your own personal dealership
website, offsite data storage, DDS to back up your most important files on your
computer, which include your dealer management software database, and teaching
Carolina Dealers the Ins and Outs of the car business by teaching a one day class to
new car dealers that are in the used car business for the first time. Dealer101.com can
provide more information.
In summation, K3 Automotive specializes in providing advanced technical solutions to
independent car dealers and used car dealerships. K3 specializes in solutions that can
help drive your dealership forward and sustain success.
Feed your inventory to many of the most popular online marketing websites out
there. With K3 Automotive uploading your vehicles to other marketing websites is
AUTOMATIC. Don't worry about clicking or remembering to update your listings, the K3
Webupload Program takes care of that automatically.
Page 64
Company Profiled
k3 Automotive
Example Websites
Source
www.665cars.com
www.cannonautoretailer.com
www.odellsautosales.com
www.classicautorides.com
www.goautoconnection.com
Advertised
Advertised
Advertised
Researched
Researched
Grades
N
N
C
C
C
SERP Rank
Domain Tested www.odellsautosales.com

Dealership Name
Odells Auto Sales
Used Cars High Point
Used Cars Dealer High Point
Used Car Dealers North Carolina
Used Car Dealership High Point
Used Cars For Sale High Point
Used Cars High Point
Used Trucks High Point
Pre-Owned Cars High Point NC
Odells Auto Sales

2
>20
>20
>20
>20
>20
>20
>20
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Page 65
Liquid Motors
Liquid Motors Inc., a Dallas, Texas based corporation, offers auto
dealers a comprehensive automotive Internet marketing solution
designed to maximize lead generation.
Liquid Motors Inc., provides a variety of auto software and
services that create a competitive advantage for auto dealerships
by generating and capturing more cost-effective automotive
internet marketing leads using no-cost internet classifieds, eBay auctions and listings,
leading pay classifieds and car dealer websites through the implementation of strategic
pricing analysis, search optimization and marketing, and compelling multimedia.
With more than 80% of car buyers starting the search for their next vehicle on the
Internet, the Internet has forever changed the way consumers search, shop and
purchase automobiles.
To thrive, dealerships must embrace auto dealer software technology, build consumer
trust and confidence, effectively promote their brand image and inventory, adapt to the
opportunity or risk becoming non-relevant, partner with auto software vendors that will
keep up with rapidly changing technologies
Liquid Motors has the competitive market intelligence, customizable auto software, and
service-oriented industry experts to provide optimal Internet marketing performance for
auto dealers.
Liquid Motors delivers auto industry experts, inherent market intelligence, automotive
internet marketing and technology experts, customization to each dealer's brand image,
competitive advantage through best practices, world-class account management and
support, the most comprehensive auto internet marketing platform
Whether your dealership is looking for an entry level automotive internet marketing
service, or a totally comprehensive automotive internet marketing solution, Liquid
Motors auto dealer software, products and services deliver results.
Page 66
Company Profiled
Liquid Motors
Example Websites
Source
www.iraaudi.com
www.mynewbenz.com
patpeck.com
hasselbmw.com
www.davidmichael.net
Advertised
Advertised
Advertised
Researched
Researched

Domain Tested
Dealership Name
Audi A4 Peabody
Audi Parts Peabody
Audi Peabody
Ira Audi
Used Audi A4 Peabody
Used Audi Dealer Peabody
Used Audi Peabody
Audi Cars Peabody
Audi Dealer Peabody
Audi Dealership Peabody
Audi Service Peabody
Audi Dealers Massachusetts
Audi Oil Change Peabody
Audi For Sale Peabody
Audi Tires Peabody
Audi A5 Peabody
Grades
Y
Y
B
B
B
SERP Rank
www.iraaudi.com
Ira Audi
1
1
1
1
1
1
1
1
1
1
1
3
3
4
5
8
Page 67
MJMI
From the beginning, MJMI found its niche with a
combination of marketing savvy and state-of-the-art
Internet tools for its clients. Equal priority was given to
promotion, hosting power, online sales generation and
quality design.
This "complete package" equation has continued to add up to impressive growth for
MJMI. Then Michael J. Motto Internet found itself the designer and host of a collection
of winners in the Ziff Davis/Automotive News Best Dealership Website National Awards,
including taking top honors for the Best Overall Site for three years in a row - 1999,
2000 and 2001.
MJMI continues to excel and innovate in automotive dealership Internet marketing while
continuing to broaden its roster of clients, now focused on Automobile Retailers and a
selection of other businesses.
Technological advances in the Home, Dealership and at MJMI have burgeoned the
merger of television-like multi-media marketing opportunities that celebrate the
imagination! In response to these opportunities the foundation of television advertising
skills vested in the talents of MJMI are rapidly merging with their deep, practical and
widely successful Internet skills.
MJMI customers have the unique opportunity to partner with an Internet marketing firm
that will undoubtedly help them stand separate and above their competitors online.
MJMI is very proud of the fact that virtually all of their clients stay for a very long time.
MJMI believes firmly that the partnerships forged with their customers bring much more
to the table than the usual web design firm. MJMI uses experience and talent to
generate sales results for you through your websites and browser-based applications.
Page 68
Company Profiled
MJMI
Example Websites
Source
www.lynnes.com
www.alexandriahyundai.com
www.jensonmotorcenter.com
www.nissan24auto.com
www.curtissryan.com
Advertised
Advertised
Advertised
Advertised
Advertised
Grades

Y
Y
A
A
A
SERP Rank
Domain Tested www.nissan24auto.com

Dealership Name
Nissan 24
Nissan Brockton
Nissan Cars Brockton
Nissan Dealer Brockton
Nissan Dealership Brockton
Nissan Parts Brockton
Nissan Rogue Brockton
Nissan Service Brockton
Nissan Tires Brockton
Used Nissan Brockton
Used Nissan Dealer Brockton
Nissan Oil Change Brockton
Nissan For Sale Brockton
Nissan Altima Brockton
Used Nissan Rogue Brockton
Nissan Dealers Massachusetts
Nissan 24
1
1
1
1
1
1
1
1
1
1
1
1
5
6
10
>20
Page 69
My Dealer Biz
MyDealerBiz simplifies things by providing one
monthly plan that gives access to all of the
services and all of the functionality they have to
offer...because that's how it should be.
MyDealerBiz provides a solution that performs every task all dealerships need to stay
competitive in today's market.
With MyDealerBiz software and web solution - your dealership has a solid foundation for
growth, management, and marketing!
MyDealerBizs Custom Solution offers a premium web solution to dealers demanding
excellence from their branding and web marketing.
Your project will be assigned to an experienced project leader and designed by a lead
designer. This solution is completely customized and no two designs are ever the same.
MyDealerBiz will consult with you to find the appropriate style, feel, message, and
technologies that will best communicate your dealership's value proposition. Everything
will be personalized, including the price.
Let MyDealerBiz help you with their Basic Solution. This web solution allows for
customization, personalization, and Better Inventory search features. This is a great
solution for a small to medium sized dealership.
If you are a smaller dealership or just starting out - the basic solution might be perfect
for your dealership, this web solution is powered by MyDealerBiz software and has tons
of features. Basic Solution includes: Custom Banner, Inventory Page or Basic Website,
Finance Page, Credit App System, Contact Page, and more.
Page 70
Company Profiled
My Dealer Biz
Example Websites
Source
www.txstarmotors.com
www.parkcitymotors.net
www.blacklandstarmotors.com
www.gulfcoastnissan.com
www.dallaspreowned.com
Advertised
Advertised
Advertised
Researched
Researched
Grades
N
N
C
C
B
SERP Rank
Domain Tested www.gulfcoastnissan.com

Dealership Name
Gulf Coast Nissan
Nissan Angleton
Nissan Cars Angleton
Nissan Dealer Angleton
Nissan Dealership Angleton
Nissan Oil Change Angleton
Used Nissan Angleton
Nissan Parts Angleton
Nissan Service Angleton
Nissan Tires Angleton
Used Nissan Dealer Angleton
Nissan Altima Angleton
Nissan Rogue Angleton
Nissan Dealers Texas
Nissan For Sale Angleton
Gulf Coast Nissan

1
1
1
1
1
1
1
1
1
4
5
5
10
>20
>20
Page 71
Nexteppe
Nexteppe is a provider of
marketing expertise and tools that
help automotive dealers reach
their customers and increase their
business.
Product line-up includes Websites, Mobile Marketing Technology, Inventory Control
Technology, Search Engine Optimization Technology, and Lead Management Software,
New Car Videos, Used Car Videos, Craigslist, YouTube, Facebook, Twitter, VSEO...
and much more
They offer the most complete suite of dealer services that include: custom dealership
websites, a powerful lead management solution, the world's most advanced inventory
control system, pay per click advertising, and DVD commercials.
Nexteppes support team will make the technology provided easy for you to use to
ensure a positive return on your investment.
Nexteppe is also a leader in sales training. If you are in need of help, attend one of their
sales training seminars or let them tailor a training program for your specific needs.
Nexteppe knows that just about every dealership has a website and that is why their
website platform is a Steppe above the rest. They design every factory compliant
dealership website to give their clients a unique appearance that will not only impress
visitors to active leads. Every dealership website is developed with the simple goal in
mind; capture the name phone number, email address and vehicle of interest of your
potential customers.
Page 72
Company Profiled
Nexteppe
Example Websites
Source
www.huntingtonhondacars.com
www.atlanticautogroup.net
www.hyundaiofvaldosta.net
www.cunninghampontiacbuickgmc.com
www.toyotaofmanhattan.com
Advertised
Researched
Researched
Researched
Researched
Grades
Y
Y
C
B
C
SERP Rank
Domain Tested www.huntingtonhondacars.com

Dealership Name
Honda Cars Huntington
Honda CR-V Huntington
Honda Oil Change Huntington
Honda Parts Huntington
Honda Service Huntington
Huntington Honda
Used Honda Dealer Huntington
Used Honda Huntington
Honda Dealer Huntington
Honda Dealership Huntington
Used Honda CR-V Huntington
Honda Tires Huntington
Honda Civic Huntington
Honda Dealers New York
Honda For Sale Huntington
Huntington Honda
1
1
1
1
1
1
1
1
1
1
5
8
14
>20
>20
Page 73
Pixel Motion Motors

Pixel Motion Motors is located in
Newport Beach, California. As you
know Southern California has always
been known for its automotive
culture.
The same is now true for the high tech industry as more computer related companies
are moving into the area. It was in this atmosphere that PMM merged with the two and
created one of the most unique custom websites providers in the business. What
separates Pixel Motion apart from the competition is their professional web designers
and programmers.
They are passionate about their detailed approach and solutions to each website they
create. Surveys show that half of web sales are lost because visitors cannot easily find
the products or services they are looking for. PMM has developed programs that are
simple to navigate, easy to understand and yet visually entertaining.
Having been in the automotive business, they know you only get one shot at making
that great first impression. And being very impressed is what happens the very moment
a browser opens your PMM site. First theyre hooked on the incredible visuals of the
animated blending process, featuring your dealership and product images. Then its on
to the high tech interactive programs where they will eventually generate a lead for your
Internet or sale department.
Its important to note that Pixel motion Motors has world class Customer Service and
Tech Support teams. No voice mail labyrinth here, just real ITs at the ready during
regular business hours or send a email which is monitored on a 24/7 basis. Most often
glitches are handled within the hour as opposed to days.
Page 74
Company Profiled
Pixel Motion
Example Websites
Source
www.shellybmw.com/
www.miltonmartinhonda.com
www.markkia.com
www.markcars.com
www.avondalenissan.com

Domain Tested
Dealership Name
BMW Buena Park
BMW 135i Buena Park
BMW Buena Park
BMW Cars Buena Park
BMW Dealer Buena Park
BMW Dealership Buena Park
BMW For Sale Buena Park
BMW Oil Change Buena Park
BMW Parts Buena Park
BMW Service Buena Park
BMW Tires Buena Park
Used BMW 128i Buena Park
Used BMW Buena Park
Used BMW Dealer Buena Park
Used BMW Dealer Buena Park
BMW 128i Buena Park
BMW Dealers California
Advertised
Advertised
Advertised
Advertised
Advertised
Grades
Y
Y
B
B
A
SERP Rank
www.shellybmw.com
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
5
Page 75
Potratz
Potratz Automotive Advertising is a
Schenectady-based full service
automotive ad agency specializing in
interactive automotive marketing and
automotive social media.
Since its inception in 2001, Potratz has been on the cutting edge of technology. By
developing and utilizing fast-changing digital media, Potratz keeps their auto dealers
ahead of the competition.
The Potratz team consists of a number of extremely talented, knowledgeable,
automotive-savvy professionals that work by one simple rule: Never produce something
for a client that you dont believe in. Potratz grows Dealerships bottom line from retail
sales, service, parts and collision and dont waste time nor money
Potratz is not your typical Full Service Ad Agency. Potratz understands what works in
dealerships from Fixed-Ops to Finance to Sales. Even though they have worked in the
Automotive Industry for decades, Potratz remains on the cutting edge of Technology
and Automotive trends.
With dozens of clients across the country, they specialize in Interactive Marketing,
Social Media, and the integration of these Digital Marketing practices with Traditional
Advertising. Potratz also provides extensive On-Site training for each of your
dealerships departments to ensure that your dealership managing and retaining as
many customers as possible.
Services provided include: Websites, Interactive, Full Service Auto, Public Relations,
Graphic Design, Training, DMS management, Research, Video production, and feel free
to ask yourself whether youre doing the best you can at your dealership!
Page 76
Company Profiled
Potratz Partners
Example Websites
Source
www.baumannohio.com
www.brownsford.com
www.carmodyford.com
www.depaula.com
Advertised
Advertised
Advertised
Advertised

Domain Tested
Dealership Name
Brown's Ford
Ford Johnstown
Ford Service Johnstown
Ford Dealership Johnstown
Ford Dealer Johnstown
Ford Fiesta Johnstown
Ford Cars Johnstown
Ford Dealers New York
Ford F-150 Johnstown
Ford For Sale Johnstown
Ford Oil Change Johnstown
Ford Parts Johnstown
Ford Tires Johnstown
Used Ford Dealer Johnstown
Used Ford F-150 Johnstown
Used Ford Johnstown
Grades
N
N
C
C
C
SERP Rank
www.brownsford.com
Brown's Ford
1
4
5
6
7
>20
>20
>20
>20
>20
>20
>20
>20
>20
>20
>20
Page 77
ProMax Unlimited
ProMax Unlimited is cutting-edge
technology for dealers who choose to
be ahead of the curve.
Here are just a few of our company
milestones: Introduced the industrys
first special finance system in 1995;
Launched the first totally web based system two years ahead of the rest of the industry;
and In January 2008 we introduced the only completely integrated compliance package
on the market
With ProMax Unlimited you'll be able to streamline your sales process, improve
your productivity and increase profits more easily than ever before. It's easy to use, yet
powerful enough to handle your entire sales process, and guarantee accuracy every
step of the way.
From CRM to desking to inventory to reports, ProMax Unlimited has all the tools you
need to run your dealership.
With your ProMax Unlimited system you will also receive our commitment to superior
customer service. They visit your dealership, consult with your team, and support your
sales process. As a ProMax Unlimited user youll receive answers to your questions and
technical assistance whenever you need it. And you will always hear a human voice on
the other end of the line, not a computerized menu!
Page 78
Company Profiled
Promaxonline
Example Websites
Source
www.elitemotorworx.com
www.grahamchevrolet.com
www.rainbowluxuryimports.com
www.waltsweeney.com
www.bobbsuzuki.com
Advertised
Advertised
Advertised
Advertised
Submitted
Grades
N
N
C
C
C
SERP Rank
Domain Tested www.waltsweeney.com

Dealership Name
Ford Tires Cincinnati
Used Ford Dealer Cincinnati
Walt Sweeny Ford
Ford Service Cincinnati
Ford Dealership Cincinnati
Used Ford Cincinnati
Ford Cincinnati
Ford Dealer Cincinnati
Ford Cars Cincinnati
Used Ford F-150 Cincinnati
Ford F-150 Cincinnati
Ford Parts Cincinnati
Ford Dealers Ohio
Ford Fiesta Cincinnati
Ford For Sale Cincinnati
Ford Oil Change Cincinnati
Walt Sweeny Ford

1
1
1
2
2
2
3
3
4
8
9
10
16
>20
>20
>20
Page 79
Pure Dealer
Pure Dealer, based out of New Jersey, provides
automotive SEO services, automotive marketing
systems, automotive search engine optimization
(SEO), automotive search engine marketing (SEM), Microsite and landing page
development, and electronic press release services (ePR) for automotive dealers
across the US.
In addition, Pure Dealer is a pioneer in automotive website development and dealership
marketing. Pure Dealer drives traffic via national search rankings and local keywords for
both themselves and their clients. Their automotive marketing clients include nearly
every franchise.
Pure Dealer provides virtual dedicated staff that will post your inventory to the right
location for you to get the most reach. It is like having your own full time staff posting
for you without having to come to your location. You provide your inventory provider,
some contact into, and email addresses for CRM (ADF format) and text email lead
delivery.
Once this is done Pure Dealer takes over. They also add a track-able phone number
and provide reporting as well. The only requirement is to install a simple web application
on your local machine that allows Pure Dealer to post from your IP address. Pure
Dealer becomes an extension of your dealership work force, and do not break the rules
established by Craigslist since they believe all posts are coming from your dealership
Page 80
Company Profiled
Pure Dealer
Example Websites
Source
www.bridgewatervolvo.com
www.bemer.com
www.millermotorcars.com
www.martindelivers.com
www.hawthornechevy.com
Advertised
Advertised
Advertised
Advertised
Advertised
Grades

Y
N
B
C
C
SERP Rank
Domain Tested www.bridgewatervolvo.com

Dealership Name
Volvo Dealer Somerville
Volvo Dealership Somerville
Volvo of Bridgewater
Volvo Service Somerville
Volvo Somerville
Volvo Parts Somerville
Used Volvo Somerville
Volvo Dealers New Jersey
Volvo xc60 Somerville
Used Volvo xc60 Somerville
Volvo s40 Somerville
Volvo Cars Somerville
Volvo For Sale Somerville
Volvo Oil Change Somerville
Volvo Tires Somerville
Used Volvo Dealer Somerville
Volvo of Bridgewater
1
1
1
1
1
6
8
8
13
>20
>20
>20
>20
>20
>20
>20
Page 81
Reynolds and Reynolds
Reynolds and Reynolds deliver information

technology, dealership software solutions,
forms, and professional services that
support every aspect of automotive
retailing. The companys leadership is built on deep automotive industry experience,
technological knowledge, and the unique ability to bring both together in solutions that
connect car companies, automobile retailers, and consumers.
Reynolds and Reynolds expanded into the Canadian market in 1963, when the
company purchased the automotive division of Windsor Office Supply in Windsor,
Ontario. Today Reynolds is the DMS market leader in Canada.
In 2001, UCS acquired Kalamazoo, headquartered in the United Kingdom, which now
supplies DMS solutions and services to thousands of sites worldwide. With the
acquisition of DCS Automotive in 2006, Reynolds further expanded its European
presence.
The companys heritage of nearly a century and a half sets it apart, as they build for the
future. Reynolds and Reynolds has a clear direction in meeting the needs of
automobile dealerships and car manufacturers.
More than anything else, it is a company with strong pride and people who, together,
provide an ongoing competitive advantage for Reynolds.
Reynolds and Reynolds help dealers generate more sales, retain more profit, work
more smoothly with OEMs, and improve the car ownership experience for every
consumer. They expect to hire the best talent and to provide the best environment so
that talent can develop, grow, and contribute to their success in meeting the needs of
their customers.
Page 82
Company Profiled
Reynolds & Reynolds
Example Websites
Source
www.palmettoford.com
www.garysmithhonda.com
www.vannyorktoyota.com
www.germaintoyota.net
www.samswopehondaworld.com
www.smartmotors.com
www.royalva.net
www.projeep.com
www.billharriscdj.com
www.ahford.com
Submitted
Submitted
Submitted
Submitted
Submitted
Advertised
Advertised
Advertised
Advertised
Advertised
Grades

Y
Y
B
B
A
SERP Rank
Domain Tested www.palmettoford.com

Dealership Name
Ford Cars Charleston
Ford Charleston
Ford Dealer Charleston
Ford Dealership Charleston
Ford F-150 Charleston
Ford Parts Charleston
Ford Service Charleston
Used Ford Charleston
Used Ford Dealer Charleston
Palmetto Ford
Ford Oil Change Charleston
Ford Dealers South Carolina
Ford Tires Charleston
Ford For Sale Charleston
Used Ford F-150 Charleston
Ford Fiesta Charleston
Palmetto Ford
1
1
1
1
1
1
1
1
1
1
1
3
3
5
9
>20
Page 83
Search Optics, Inc.

Search Optics, Inc. is an interactive
marketing firm that specializes in helping
automotive industry customers generate
leads that result in sales opportunities.
Search Optics provides a turn-key digital marketing solution that includes custom
websites, search engine optimization, managed paid search, social media and
reputation management, email marketing, mobile websites, and reporting and analytics.
Their unique UPTRACS technology provides customers with a proprietary reporting and
analytics technology, which tracks and records phone calls and e-mails from search
engine marketing Pay-Per-Click campaigns. With UPTRACS, you receive concise
reports that give you a straightforward look at how all your programs are performing.
Founded on a client-centric philosophy, they believe that your success is our success.
Their experienced team is always available to support you with all your on-line
marketing needs.
Search Optics, Inc. was founded in 1998 as a pioneer in providing online strategy and
Internet marketing services for automotive dealers. Over the last ten years, Search
Optics has grown into a leader in providing a complete turnkey digital marketing solution
for the automotive industry in North America.
UPTRACS, proprietary reporting and analytics technology, tracks and records phone
calls and e-mails from search engine marketing pay-per-click campaigns, combined with
other solutions, including their lead-generating virtual showroom, social media, and
mobile solutions.
Search Optics continues to innovate to bring our customers a complete digital marketing
solution that generate leads which result in sales opportunities, with the attitude that at
the end of the day, results speak for themselves.
Page 84
Company Profiled
Search Optics
Example Websites
Source
www.gunthermazda.com
www.miramaraudi.com
www.miramarvw.com
pioneer.porschedealer.com
www.denversuzuki.com
www.prioritytoyotarichmond.com
www.crowntoyota.com
www.pacifichonda.com
www.fontananissan.com
www.porscheoflivermore.com
Advertised
Advertised
Advertised
Advertised
Advertised
Submitted
Submitted
Submitted
Submitted
Submitted
Grades
Y
N
A
B
B
SERP Rank
Domain Tested www.pacifichonda.com

Dealership Name
Honda Cars San Diego
Honda Civic San Diego
Honda CR-V San Diego
Honda Dealer San Diego
Honda Dealership San Diego
Honda Parts San Diego
Honda San Diego
Honda Service San Diego
Honda Tires San Diego
Pacific Honda
Used Honda Dealer San Diego
Used Honda San Diego
Honda Oil Change San Diego
Honda For Sale San Diego
Used Honda CR-V San Diego
Honda Dealers California
Pacific Honda
1
1
1
1
1
1
1
1
1
1
1
1
1
2
3
>20
Page 85
SEO Sport
SEO Sport is a dealer SEO and custom website
design company specializing in the development
of dealership websites and the implementation
of the most highly advanced search engine
optimization techniques in the SEO industry.
With over a decade of direct automotive internet marketing experience combined with
an extensive background in website design SEO Sport provides each of their dealers
with a fully customized strategy for their individual store and dealer brand needs.
While most of todays automotive website companies are going after the masses, SEO
SPORT has taken a different approach with a focus on quality and not quantity. SEO
Sport strives to make each client number one in their markets by making their website
and online content stand out from their competition. Not only do they get your website to
rank for the most significant words in your dealerships local market but they go after
complete domination of your competition.
The SEO Sport team takes an aggressive approach to SEO while remaining safe from
being banned or blacklisted by any of the major search engines. With focus on website
usability and ease of navigation for your customers, SEO Sports fully customized
websites will convert a higher number of your website visitors into high quality car leads
for your internet salespeople to follow up with and close!
Once your website is fully customized and ready to convert a higher volume of traffic
into leads, SEO Sport gets to work on your off-site SEO and starts building your website
as an authority on the web, greatly improving your rankings in the various search
engines.
The SEO Sport team leaves no leaf unturned as they optimize for not just Google web
search, they also target various image search engines, blog search engines, social
search engines, RSS search engines and most importantly Mobile Search Engines!
Page 86
Company Profiled
SEO Sport
Example Websites
Source
www.hyundaioflouisville.com
www.oxmoorautogroup.com
www.charlottehondavw.com
www.pcautomall.com
www.barnescrossingmazda.com
Advertised
Advertised
Advertised
Researched
Researched
Grades
Y
Y
B
C
B
SERP Rank
Domain Tested www.hyundaioflouisville.com

Dealership Name
Hyundai Cars Louisville
Hyundai Dealer Louisville
Hyundai Dealership Louisville
Hyundai Genesis Louisville
Hyundai Louisville
Hyundai of Louisville
Hyundai Service Louisville
Hyundai Sonata Louisville
Used Hyundai Dealer Louisville
Used Hyundai Louisville
Used Hyundai Sonata Louisville
Hyundai Parts Louisville
Hyundai Dealers Kentucky
Hyundai For Sale Louisville
Hyundai Oil Change Louisville
Hyundai Tires Louisville
Hyundai of Louisville
1
1
1
1
1
1
1
1
1
1
1
1
3
13
>20
>20
Page 87
Smart Web Concepts

Smart Web Concepts provides the automotive
industry with cutting edge technology solutions.
In todays ever changing landscape, Smart
Web Concepts tools provide the solid
foundation for success. Eye-catching sites are
customized to meet the dealers needs as well as all factory compliance requirements.
Suite of applications include lead generation, world class CRM Applications and results
driven SEO / Social Network Marketing, Reputation Management, Web Site
Management Services, Mobile Apps, CRM Tool, Chat, Consulting, Search Engine
Optimization, Video Search Engine Optimization, and Search Engine Marketing.
With tools such as a Virtual Sales Person, Impressive New Model Showroom,
Professional Video Introductions of every new model and many more, you are not only
able to attract customers to your website but able to turn them into leads targeted
specifically to your store and inventory. Also with fully customizable promotions and
coupons that can be displayed on your website for not only your sales events but your
fixed ops, your customer retention and ROI will increase.
DealerChat is a new product designed to bring the Automotive Industry closer than ever
to buyers doing research and shopping online. The DealerChat tool allows you to
communicate with potential buyers in the Instant Message format that has become
commonplace in todays society.
Smart Web concepts and its partners have been involved with search marketing in the
automotive arena before it was the "cool thing to do." Their marketing efforts were not
born out of a competition for your dealership's advertising dollar; their methodology
originated to assist an urban single point domestic store.
Smart Web concepts goal always has been to provide dealers with the best quality
traffic to their own website.
Page 88
Company Profiled
Smart Web Concepts
Example Websites
Source
www.stevehopkinshonda.com
www.nissanofsacramento.com
www.maitatoyota.com
www.carmichaelhonda.com
www.maitacars.com
www.antiochtoyota.com
Advertised
Submitted
Submitted
Submitted
Submitted
Submitted
Grades

Y
Y
A
B
C
SERP Rank
Domain Tested www.carmichaelhonda.com

Dealership Name
Honda Cars Citrus Heights
Honda Citrus Heights
Honda Civic Citrus Heights
Honda CR-V Citrus Heights
Honda Dealer Citrus Heights
Honda Dealership Citrus Heights
Honda For Sale Citrus Heights
Used Honda Citrus Heights
Used Honda CR-V Citrus Heights
Carmichael Honda
Honda Parts Citrus Heights
Honda Service Citrus Heights
Honda Oil Change Citrus Heights
Used Honda Dealer Citrus Heights
Honda Tires Citrus Heights
Honda Dealers California
Carmichael Honda
1
1
1
1
1
1
1
1
1
1
1
1
2
2
8
>20
Page 89
TK Carsites
Headquartered in Irvine, CA, TK Carsites,
Inc. is the premium provider of cutting edge
Internet marketing solutions to franchise
and independent automobile dealers in the
U.S. and Canada. Our goal is to help dealers increase sales and market share in all
profit centers.
We are engaged in every aspect of automotive Internet marketing, offering a wide range
of products and services to include Dealer Websites, Social Media, Search Engine
Optimization, On-Line Inventory, Video, Mobile Phone Sites and more.
Our core business is focused around our Power Series Product Line, which began with
the release of the Power of 5 Website in 2008, a platform that started the reputation
management revolution in the automotive industry. We continued with the release of
Power Indexed Inventory, which helped us win the highly prestigious Dual ASMA Award
in 2009.
In 2010, we released our DealerTV product and we enhanced our already-impressive
search engine optimization by releasing Power SEO. Our current release, Power
Social, takes the ever-changing and highly diverse world of social media and gives
dealers the power to achieve the highest ROI from Web 2.0. The upcoming release of
our Power Website Platform will continue to shape our company over the next
year. This groundbreaking system will give unprecedented control, allowing dealers to
add or remove lead-generating Power Apps seamlessly and without the need for any
programming experience whatsoever.
Being in Orange County, CA gives us access to a tremendous pool of Internet
technology talent. We focus on hiring the most qualified individuals and providing them
the tools to be successful. We believe that everyone on our team is important and
deserves support, respect, and an exciting work environment where ideas are shared
and flourish. Thats one of the reasons we are the only website company to win the
Auto Dealer Monthly Dealers Choice Award 6 years in a row
For more information, call 800-899-7791 or visit www.tkcarsites.com.
Richard Valenta
CEO
TK Carsites, Inc.
http://www.tkcarsites.com
Page 90
Company Profiled
TK Carsites
Example Websites
Source
www.marlboronissan.com
www.homerskeltonford.com
www.infinitiofnorwood.com
www.albrechtauto.com
www.stephenwade.com
Submitted
Advertised
Advertised
Advertised
Advertised
Grades

Y
Y
A
A
A
SERP Rank
Domain Tested www.marlboronissan.com

Dealership Name
Nissan Dealer Marlboro
Nissan Dealers Massachusetts
Marlboro Nissan
Nissan Altima Marlboro
Nissan Cars Marlboro
Nissan Dealership Marlboro
Nissan Marlboro
Used Nissan Dealer Marlboro
Used Nissan Leaf Marlboro
Used Nissan Marlboro
Nissan Tires Marlboro
Nissan Service Marlboro
Nissan Leaf Marlboro
Nissan Parts Marlboro
Nissan Oil Change Marlboro
Nissan For Sale Marlboro
Marlboro Nissan
1
1
1
1
1
1
1
1
1
2*
3*
3*
3*
4*
5*
1
* Search results do not indicate the Power of Five technology which depending on the search
phrase actually places Marlboro Nissan in the #1 position, but for a different Power of 5 Site.
Effectively, most searches produce a Marlboro Nissan controlled site in the #1 position.
Page 91
VinSolutions
An industry-leading developer of Internetbased Customer Relations Management and
Internet Lead Management software,
VinSolutions provides 24/7 dealership sales
and marketing information to their clients anywhere Internet access is available.
In addition to CRM, ILM and Inventory Control products, VinSolutions builds custom
dealership Web sites, uploads inventory photos, offers their clients quality training and
consulting services, as well as valuable customer support. VinSolutions is GM, Ford,
Chrysler, Audi and Subaru certified, and has working relationships, alliances and
integrations with several automotive software service providers such as Kelley Blue
Book, AutoSoft Inc., CARFAX, Autodata, RouteOne and DealerTrack.
VinSolutions suite of products spans the scope of a dealerships needs. Whether you
own a single store, or command a multi-rooftop operation, MotoSnap is the perfect
software solution. A proven trendsetter in on-demand automotive Customer
Relationship Management (CRM), Internet Lead Management (ILM) and Inventory
Control Systems, VinSolutions development team continuously advances software
technology through leading-edge innovations. A fully integrated Business Development
Center and Dealership Desking Modules round out their complement of dealership
Internet software solutions.
VinSolutions not only offers world class Internet software, but provides exceptional
service products as well. Their training and consulting personnel are well-versed in
automotive sales processes, and expertly set their students on the pathway toward
increased sales. The design team creates fully integrated Dealer Web Sites intended to
attract vehicle shoppers and convert them to vehicle buyers.
VinSolutions provides their dealers with technological tools unsurpassed in the industry.
The complete dealership software suite intricately meshes the needs of complex
dealership processes with an intuitive ease of software use. And as always, theres no
contract necessary.
Page 92
Company Profiled
Vin Solutions
Example Websites
Source
www.detroithondadealers.com
www.gilbertdodge.com
www.richardshonda.com
www.frankkent.com
www.geweke.com
www.garycrossleyford.com
www.britishmotorexotics.com
www.chestateeford.com
www.frontierdodge.com
Advertised
Advertised
Submitted
Advertised
Advertised
Submitted
Submitted
Submitted
Submitted
Grades
Y
Y
A
B
A
SERP Rank
Domain Tested www.richardshonda.com

Dealership Name
Baton Rouge Honda
Honda Dealership Baton Rouge
Honda Oil Change Baton Rouge
Honda Parts Baton Rouge
Used Honda Baton Rouge
Used Honda Dealer Baton Rouge
Honda CR-V Baton Rouge
Honda Cars Baton Rouge
Honda Dealer Baton Rouge
Honda Service Baton Rouge
Honda Baton Rouge
Honda For Sale Baton Rouge
Honda Civic Baton Rouge
Used Honda CR-V Baton Rouge
Honda Dealers Louisiana
Honda Tires Baton Rouge
Baton Rouge Honda

1
1
1
1
1
1
1
1
3
3
3
3
4
4
9
9
Page 93
Wilson Software Corporation

Wilson Softwares Dealership Management
Software - Interactive DMS provides
complete dealership management enabling
you to book inventory, run credit reports,
work deals & more all from one application.
Fast, user friendly software for used car dealers, motorcycle dealers, boat dealers and
finance companies that manages all aspects of inventory, sales processing, forms
printing, collections, custom management reports and electronic document scanning
and storage.
Ideal for buy here pay here, wholesalers, retailers, lease here pay here, rent to own and
finance companies. Complete with multiple company setup including related finance
company operations. Wilson Software Corporation has been providing software
technologies for independent car dealerships since 1991 covering 46 states.
Their software can assist you in all aspects of dealership compliance requirements
including compliance in state and federal laws that impact a motor vehicle sales
transaction, Sales Tax Usage and Reporting, State Motor Vehicle Titling and Retail
Installment Sales Acts and Statues, the Uniform Commercial Code (UCC), the Fair
Credit Reporting Act, the Truth in Lending and Leasing Acts, the FTC Used Car Rule,
the Federal Privacy and Anti-Terrorism Laws (OFAC) and more.
They create custom website designs for your company to present the best possible
image of your dealership.
They provide automatic inventory feeds to dozens of advertisers including Cars.com
and AutoTrader.com. They also have a built in craigslist.com and backpage.com utility
for fast online posting.
Wilson Software Corporation provides full integrations with QuickBooks and Peachtree
accounting to eliminate double posting
Page 94
Company Profiled
Wilson Software Corp
Example Websites
Source
www.diamond2autosales.com
www.carcollectiontampa.com
www.grantmotors.net
www.timmotors.com
www.goldenoldiesauto.com

Domain Tested
Dealership Name
Tim Traycik Motors
Toyota Fort Myers
Toyota Camry Fort Myers
Toyota Cars Fort Myers
Toyota Corolla Fort Myers
Toyota Dealer Fort Myers
Toyota Dealers Florida
Toyota Dealership Fort Myers
Toyota For Sale Fort Myers
Toyota Oil Change Fort Myers
Toyota Parts Fort Myers
Toyota Service Fort Myers
Toyota Tires Fort Myers
Used Toyota Camry Fort Myers
Used Toyota Dealer Fort Myers
Used Toyota Fort Myers
Advertised
Advertised
Advertised
Researched
Researched
Grades
N
N
C
C
C
SERP Rank
www.timmotors.com
Tim Traycik Motors
1
18
>20
>20
>20
>20
>20
>20
>20
>20
>20
>20
>20
>20
>20
>20
Page 95
World Dealer
WorldDealer, Inc. has over twenty-five years of
retail automotive marketing experience and
provides auto dealers with offline and online
multi-platform marketing solutions. Their roots
are in the ad agency business. WorldDealer
was "spun-out" of GM's Largest Dealer Marketing Group ad agency. Now they combine
traditional advertising methods with web-based marketing applications to create a more
integrated and seamless communication approach for auto dealers. In this way, they
can create leverage and synergy and insure that all your marketing efforts are
coordinated and focused to create one-voice for your dealership.
Their Philosophy - The website is fast becoming the hub for the aggressive dealers
marketing efforts. It can and should do all the heavy lifting because it can be changed
on the fly to address market conditions and has the ability to feature a larger volume of
content as well as more interactive content and greater variety.
WorldDealer utilizes industry leading best practices to develop effective SEO and SEM
advertising campaigns for its clients. They develop strategies for simple SEO and SEM
campaigns as well as leveraging promotional messages from your offline advertising
messages, new make and model campaigns, used car specific campaigns and
campaigns driven off each unique vehicle in your inventory. Reporting includes search
engine and key word rankings, page view and link reports, competitive reports and
phone call tracking reports.
The majority of websites are found through search engines. Because "web searches"
search databases of information rather than the web itself, you need to drive visitors to
your site through the search engines' information databases.
Four out of every five Internet users say they use a search engine daily. Additionally,
80% of all surfers say they stop looking for a site after 30 results. The higher your site is
positioned within a search engine or directory, the more traffic your site will
receive. Optimizing your site and strategically submitting is a measurable/traceable
method of attracting self-qualified customers.
Page 96
Company Profiled
World Dealer
Example Websites
Source
www.faulknermitsubishi.com
www.findlaytoyota.com
www.southhillschrysler.com
www.colonialcars.com
www.baierl.com
www.baierlsubaru.com
www.crestmonthyundai.com
www.wrightchevroletpa.com
www.faulknernissanjenkintown.com
Advertised
Advertised
Advertised
Advertised
Submitted
Submitted
Submitted
Submitted
Submitted
Grades
Y
N
A
C
C
SERP Rank
Domain Tested www.findlaytoyota.com

Dealership Name
Toyota Camry Henderson
Toyota Corolla Henderson
Toyota Dealer Henderson
Toyota Dealers Nevada
Toyota Dealership Henderson
Toyota For Sale Henderson
Toyota Oil Change Henderson
Toyota Parts Henderson
Toyota Service Henderson
Used Toyota Camry Henderson
Used Toyota Dealer Henderson
Used Toyota Henderson
Findlay Toyota
Toyota Henderson
Toyota Cars Henderson
Toyota Tires Henderson
Findlay Toyota
1
1
1
1
1
1
1
1
1
1
1
1
1
1
3
4
Page 97
XIGroup
XIGroup, a division of Dominion Dealer
Solutions, provides superior search
engine optimization, cost-effective
websites and industry leading customer
service to franchise and independent car
dealers nationwide.
Founded in 1998, XIGroup was acquired in April 2005 and has continued to provide
feature-rich website design themes with customizations for hundreds of dealers
nationwide ever since. Customers experience greater value with XIGroups unique
blend of customizable designs, easy to use tools, and search engine expertise.
XIGroup provides cost effective websites and superior customer service to franchise
and independent car dealers. Our customers experience greater value with XIGroups
unique blend of customizable designs, easy to use tools, and search engine expertise.
Recent product innovations include mobile sites with a complete inventory search and a
redesigned inventory architecture for dealer websites. Providing comparison tools, rules
based engine and unparalleled degree of customization in the administrative tools are a
few of the ways XIGroup sets the bar in quality of car dealer inventory data.
Additional changes to XIGroups inventory design include: visual navigation and car
comparison tools and a page editor that allows the dealer to have full control of the SEO
tools. This also speaks back to the increased level of customization provided throughout
the XIGroup websites, new inventory tools, and administrative section.
As a part of Dominion Dealer Solutions, XIGroup is able to provide the latest in technical
support and innovations, while still maintaining the small business atmosphere and high
standards of support that were fundamental over 10 years ago.
Page 98
Company Profiled
XIGroup
Example Websites
Source
www.brandontomessubaru.com
www.collins4cars.com
www.msmazda.com
www.siglersautocenter.com
www.mmasow.com
www.copelandtoyota.com
www.ourismanfairfaxtoyota.com

Domain Tested
Dealership Name
Maple Shade Mazda
Mazda Cars Maple Shade
Mazda Mazda3 Maple Shade
Mazda Mazda6 Maple Shade
Mazda Oil Change Maple Shade
Mazda Parts Maple Shade
Used Mazda Dealer Maple Shade
Used Mazda Maple Shade
Mazda Dealer Maple Shade
Mazda Dealership Maple Shade
Mazda Maple Shade
Mazda Service Maple Shade
Used Mazda Mazda3 Maple Shade
Mazda Tires Maple Shade
Mazda Dealers New Jersey
Mazda For Sale Maple Shade
Researched
Researched
Researched
Researched
Researched
Submitted
Submitted
Grades
Y
Y
A
B
A
SERP Rank
www.msmazda.com
Maple Shade Mazda
1
1
1
1
1
1
1
1
1
1
1
1
1
4
9
>20
Page 99
Xspond
Founded in 2007, Xspond, Inc. is a full service
marketing partner, providing customized Web
Presence, Social Media Marketing, Facebook
Applications, SEO/SEM, Database Marketing
Automation, Analytics, Direct-mail, SMS Texting, and E-mail marketing solutions to car
dealerships looking for an efficient, effective, and cohesive brand image.
Xspond, Inc. focuses efforts on four main mediums: Custom Websites, Facebook
Applications, Social Media, and Direct Messaging tools to maximize your results. Each
is used with brand consistency across the board, and each aims toward the ultimate
goal of creating a community of customer advocates.
A dealership has many obstacles in breaking down the barrier to entry with new
customers, so once they do; cultivating each of those relationships becomes top priority.
Xspond, Inc. proprietary system automates the personalization of your database
marketing, making it targeted and precise no matter what medium you use to send that
message, taking into account behavioral patterns, feelings, beliefs, and standard
demographics of the customer.
Social Media Marketing is certainly the current trend and can be a valuable asset to
cultivating strong customer relationships. While Xspond are advocates for jumping into
the social communities, they are your partners in filtering out the ones you don't need to
be a part of.
Xspond, Inc. prides itself on the relationships built with dealerships. They believe in
custom branding, custom sites, and personal relationships. By providing impeccable,
fast, personal service insuring that all immediate needs are met and that changes
across the board can be made fast and effectively. Xspond, Inc. creates the social
business environment that we advocate by truly creating friendships with our partners.
Page 100
Company Profiled
Xspond.com
Example Websites
Source
www.brightonford.com
www.buzzleonard.com
www.victorianissan.com
Advertised
Researched
Researched
Grades
Y
N
C
C
C
SERP Rank
Domain Tested www.brightonford.com

Dealership Name
Brighton Ford
Ford Brighton
Ford F-150 Brighton
Ford Parts Brighton
Used Ford Brighton
Ford Dealer Brighton
Ford Dealership Brighton
Ford Oil Change Brighton
Ford Service Brighton
Ford Tires Brighton
Used Ford Dealer Brighton
Ford F-150 Brighton
Ford Cars Brighton
Ford Dealers Michigan
Ford Fiesta Brighton
Ford For Sale Brighton
Brighton Ford
1
1
1
1
1
1
1
1
1
1
1
4
4
6
9
>20
Page 101
2010 AWA Winners
Page 102
AWA For Search Marketing
Pinnacle Platform The Pinnacle award is the highest recognition we

provide in the AWA Search Marketing category. The companies receiving this
award have designed and delivered search compliant websites that stood
above their peers.
Pinnacle Platform winners deliver outstanding digital marketing platforms for

car dealers and show an unprecedented attention to detail in live production.
These automotive platforms reached the pinnacle for scoring in our AWA
benchmarks and live testing, which demonstrates that these companies
practice what they preach.
Peak Performance Representing website companies that have the search

marketing architecture and feature set that will provide their clients with a
strong competitive advantage online. Peak Performance winners are
members of an elite group, which represent platforms that will enable dealers
to create an unfair competitive advantage in their local markets.
Phoenix Awards Representing website companies that have released an

impressive redesign of their website technology that will result in significant
upside performance, features and functionality to their customers. Phoenix
award winning platforms will be a force to be reckoned with in 2011.
Page 103
Pinnacle Platform Winners

The five companies selected this year to receive the Pinnacle Platform award have
achieved the highest scores among their peers for our Search Marketing tests. These
companies have risen above their peers with proper execution of the best practices for
search marketing on live dealer websites.
As automotive website vendors test, measure and improve their website platforms, they
cannot ignore the fact that the best designed platforms can be crippled by the final
dealership implementation and Q&A processes.
Members of this elite group of website design professionals have demonstrated that
their walk and talk are aligned to deliver outstanding results for their clients.
The members of the 2010 Pinnacle Platform fraternity are diverse set of companies
that span the scale in size, features, and market visibility. These winners confirm that
the AWA awards selection process gives all companies equal opportunity to succeed.
In fact, this is the second year that a top category winner (MJM Internet) has been
chosen that PCG Digital Marketing has never met face to face.
We are proud to recognize the 2010 AWA Pinnacle Platform Award winners, our
highest award for Search Marketing, in alphabetical order:
Dealer eProcess *
Dealer.com *
DealerFire *
TK CarSites *
VinSolutions*
The five companies listed above represent outstanding choices for increasing a dealers
search engine marketing visibility and lead generation capability. Each company has its
unique features and platform advantages that we encourage you to investigate when
you are seeking a new platform in the future.
Indicates that this company was a 2009 ASMA Award Winner
Page 104
Dealer eProcess Pinnacle Platform Winner

The websites created by Dealer eProcess were
some of the most impressive that we reviewed in
the Search Marketing category.
This may be the first time you are hearing about
the excellent websites created by Dealer eProcess and it may just be the way their
marketing strategy works. They may want to keep their success a secret. Dealer
eProcess is returning to the awards podium for a second time after securing a 2009
ASMA Award for Industry Leadership last year in Search Marketing.
The Pinnacle Platform winners are companies that have demonstrated outstanding
attention to detail. Dealer eProcess websites set the bar this year.
In our exhausting search testing using common keywords that
could be used by consumers in a dealers local market, Dealer
eProcess websites shined. Their website technology gave
their dealers unprecedented search visibility.
Our team was privileged to sit through a two-hour presentation
of the Dealer eProcess website and related technology. This
prompted one of our review board members to announce,
This is the best presentation that I have seen to date.
We congratulate the Dealer eProcess team for presenting compelling, local search
dominating technology in practice at dealers across the country. Now our only wish
would be to see you invest in getting the word out about your website platform so that
more dealers can have an unfair competitive advantage!
We hope that winning your second Automotive Website Award will give you the
additional recognition you need to shine. Well done.
Page 105
Dealer.com Pinnacle Platform Winner

This is the second year in a row that
Dealer.com has been placed in the highest
winning category for Search Marketing.
Dealer.com is one of only three companies to win two Automotive Website Awards
(AWA) this year: Pinnacle Platform for Search Marketing and Best Online
Advertising Tool for Website Technology. Dealer.com is an industry leader in both its
number of dealerships on its technology platform and also in the way it innovates the
automotive industry each year.
The latest enhancements to their website technology includes:
Integrated WordPress Blog

Automated Video Blogging & Content Generation
Manufacturer Incentives Management
Enhanced Google Adwords Management
Enhanced Page Creation Widgets
One login to access all platform features
The Dealer.com platform allows dealers to update all Page Titles and META data with
ease. This open architecture is a feather in their cap as Dealer.com recognizes that an
open platform gives dealers the choice of marketing partners and SEO advisors.
Dealer.com websites generate Google compliant traditional sitemaps and new video
sitemaps on the fly. Google Analytics and Webmaster Tools tracking can be set up in
minutes giving dealers the ability to audit and measure the success of their digital
marketing investments.
Creating content pages that are fully search compliant using the Dealer.com Page
Builder tools could not be easier. With expanded page widgets, dealers can create
custom landing pages or targeted SEO pages in minutes. The user interface is intuitive.
In our testing and experience with clients using the Dealer.com platform, there are no
practical limits for search marketing success. The sites that we tested demonstrated
industry recommended tagging and page design to achieve optimal search marketing
performance.
Congratulations to the Burlington team of programmers, designers and customer
support specialists. You delivered another award winning performance!
Page 106
DealerFire Pinnacle Platform Winner

The spirited team at DealerFire has been
burning the midnight oil since their award
winning performance in 2009 as an ASMA
Award Winning Company for Search
Marketing. The updates with their Site5 technology are impressive.
DealerFires updates to their website platform and their attention to detail allow their
company to rise to the top of the automotive website provider rankings. The Wisconsin
based team at DealerFire impressed many of our review team with their attractive
website designs and powerful search results.
We are also pleased to see that DealerFire is opening their backend management tools
to allow third party SEO companies to update Page Titles and META tags. In the past,
SEO updates were managed by their support team, and their success shows that they
understand how to optimize their client sites.
In the past year, we have had the privilege of hearing from DealerFire customers who
rave about their excellent customer support services. That praise combined with their
excellence in Search Marketing technology demonstrates why DealerFire is truly on
fire in the automotive website community.
This year their platform has been enhanced with integrated
modules and components to make content page creation
fast, simple and effective for search. As dealers realize the
importance of content publishing on their website,
DealerFire customers will have ample choices with their
integrated WordPress blog and page creation tools.
The DealerFire Site5 technology has strong integration with video and PDF technology.
I liked the fact that dealers can automatically integrate PDF brochures of their cars and
upload them into content publishing sites like SlideShare.
The mobile technology vision that DealerFire presented, as well as their mobile
integration with their website, was impressive. It will be interesting to watch if
consumers utilize the SMS/Text to Mobile feature on car inventory pages. During our
presentation, we clicked on a car that I liked on their demo website, and it texted me a
link which brought up an attractive mobile page for that car.
Congratulations to DealerFire for winning an AWA two years in a row! We hope to see
more impressive updates to your technology next year.
Page 107
TK CarSites Pinnacle Platform Winner

We welcome TK Carsites back to the awards
podium as one of two companies that have
received dual awards in 2009 and once again in
2010.
TK CarSites has won the 2010 AWA Pinnacle Platform Award For Search Marketing
and also an AWA For Website Technology Best Search Marketing Strategy.
TK Carsites continues to wow the AWA review committee with their impressive
organic search results fueled by their Power of 5 Technology. With Google Page One
results under attack from so many different parties, it is clear that TK Carsites has a
unique answer for car dealers.
With the Power of 5, car dealers get four additional websites optimized for their
dealership name, market, or the services they offer. As fixed
operations SEO comes into the spotlight in 2011,TK Carsites
already has a solution that has demonstrated how to attract
more service leads.
When dealers finally understand that a single website cannot
effectively dominate search results for a broad list of popular
keywords, the TK Carsites solution will gain in momentum.
With extra digital assets at a dealers control, you can understand why TK Carsites is a
dual award winner for Search Marketing excellence. Next year a ground-up rebuild of
their website technology is due and we look forward to testing this new version from a
perennial search marketing giant.
Congratulations to the TK Carsites team for providing not only a platform that was built
for search but for implementing effective tagging on dealership website pages to help
them increase direct traffic.
Page 108
VinSolutions Pinnacle Platform Winner

Vinsolutions.com continues to expand the
functionality and features of their website platform
and the results speak for themselves.
Last year VinSolutions received an 2009 ASMA
Award for Industry Leadership in Search
Marketing and once again their website architecture was found to among the best in the
industry.
VinSolutions also has the distinction of being one of three companies to be a dual
award winner in 2010. The company also received the 2010 AWA Website
Technology Award for Best Integrated Website Platform.
Their latest platform shows their focus on organic search marketing as intermediate
search results pages have proper page titles and tags. Since
inventory pages are the most widely used, when a consumer
shops, optimizing all combinations of choices off the home page
has helped improve dealers search visibility.
The VinSolutions car detail pages also demonstrate their
knowledge of the importance of geo-targeting and local search.
Each car detail page can target three local cities to increase
local search visibility. Performing a search for 2006 Hummer H3 Plainview or 2006
Hummer H3 Brownfield brings a VinSolutions dealership inventory prominently on
Page One. Not many platforms have this geo-targeting automated on inventory listing
pages.
The administrative tools for the platform make it easy to add new content pages or
update the page titles and META data on any existing page. The platform also has
automated content creation features that leverage service repair orders to generate
geo-targeted content; an interesting twist.
In addition to their Search marketing excellence, the VinSolutions platform provides an
impressive set of integrated tools from inventory management, CRM and reporting.
This integration avoids the loss of important customer analytics data as they move
through the sales process.
Page 109
Peak Performance Winners

The five companies that were selected this year to receive the Peak Performance
award stood above the larger field of automotive website companies for Search
Marketing architecture.
These companies fell short of the points needed for Pinnacle Platform recognition but
their technology platforms are ahead of the larger marketplace and deserve serious
consideration. To be in the top 10 companies that provide websites to car dealers is an
honor in and of itself.
This year we are proud to welcome four companies that did not receive an award last
year. Some have made major improvements over the past year and others have just
continued to refine their industry leading technology.
One of the opportunities that these companies have for next year is to continue to refine
their search marketing targeting on live dealership websites. Having great technology
and well implemented SEO tagging is the Pinnacle of success.
We are proud to recognize the 2010 AWA Peak Performance Award winners for
Search Marketing, in alphabetical order:
ClickMotive
Dealer HD
DealerTrend *
MJMI
XIGroup
The five companies listed above represent outstanding choices for increasing a dealers
search engine marketing visibility and lead generation capability. Each company has its
unique features and platform advantages. We encourage you to investigate them when
you are seeking a new platform in the future.
* Indicates that this company was a 2009 ASMA Award Winner
Page 110
ClickMotive Peak Performance Winner

ClickMotive websites impressed our review
panel with their compliance for our Search
Marketing benchmarks.
This is the first time ClickMotive is being
presented with an AWA and the first time we have taken a close look at their technology
platform.
The company takes a different approach on the design of their inventory pages. Their
sub-directory structure is not traditional but effective. It will be a topic of further research
to see why they chose the path they did in creating a deeper listing tree than most
companies.
Their website static page titles were clean and to the point which
has helped the website pages to perform well in our testing. It is
clear that ClickMotive has implemented a proven process for
delivering websites that are search optimized.
Since our team did not have the benefit of a detailed presentation
from their team, we congratulate them on the positive result from
our AWA review process.
Page 111
Dealer HD Peak Performance Winner

DealerHD websites impressed our review panel with
compliance on our Search Marketing benchmarks and the
Google search results presented by their inventory module.
This is the first time DealerHD is being presented with an
AWA and the first time we have taken a close look at their website technology.
The companys inventory pages index very strong. In the case of the highly competitive
Chicago market, search authority is needed for a common search like 2008 BMW 328i
Chicago.
The DealerHD car detail page for BMW of Orland Park is the only BMW dealer or for
that matter, OEM dealer to show on the page.
The website static page titles we reviewed had many examples
of smart geo-targeting so their internal team understands the
fundamentals of good search engine optimization strategies.
Since our team did not have the benefit of a detailed
presentation from their team, we congratulate them on the
positive result from our AWA review process.
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DealerTrend Peak Performance Winner

We congratulate DealerTrend once
again this year as an award winning
website platform for Automotive
Search Marketing.
Last year DealerTrend won the 2009 ASMA Award for Industry Leadership and their
design team has not rested on their laurels. This year the DealerTrend websites we
tested continue to expand and innovate with WordPress technology.
DealerTrend is the leader in creating fully functional, search compliant automotive
websites based on the WordPress open source platform. As content publishing catches
on with car dealers, the ease of use and global support of WordPress puts DealerTrend
in a unique place in the industry.
DealerTrend car inventory pages use all the styling tricks
you would expect from a platform designed for search
marketing, which include powerful breadcrumb links and a
well-organized directory tree. By clicking on each
breadcrumb link you will see that every intermediate page is
carefully optimized for search.
Since our team did not have the benefit of a detailed presentation from their team, we
congratulate them on the positive result from our AWA review process and winning a
search-marketing award for the second year in a row.
Page 113
MJMI Internet Peak Performance Winner

This is the first time that PCG Digital Marketing has
formally reviewed MJMI websites and to our surprise they
are also based in New Jersey.
We did not have much experience with MJMI websites in the past so when the AWA
review team analyzed their customer search results it caught us off guard.
Congratulations to Jeff Bonnell and the design team at MJMI for creating a powerful
search compliant website platform that is providing car dealers with impressive search
authority. Their inventory structures are clean and focused delivering impressive search
visibility.
A search on 2005 Nissan Altima Brockton shows the MJMI inventory page in the top
position of Google Page One and such searches are
examples of the SEO architecture and power of their platform.
We welcome MJMI into the elite group of website companies
that are delivering outstanding Search Marketing platforms
that can assist car dealers to sell more cars and remain
competitive in a crowded marketplace.
Page 114
XIGroup Peak Performance Winner

It is a pleasure to recognize XIGroup with the
2010 AWA For Search Marketing. Their
investment to rebuild their platform into a
Search Marketing powerhouse has been
rewarded.
XIGroup not only invested in a major platform upgrade since the 2009 AWA Awards,
they were able to complete that task in time for our review process. Our review team
was extremely impressed with their technology and feature set during our two-hour
formal presentation.
The latest platform makes it easy for a dealer to edit and update all page titles and
META descriptions. The platform has a robust page creation tool and editor so anyone
familiar with WordPress will find it easy to create search optimized content pages.
The backend administrative interface was well designed and
considering the hundreds of settings available to make their
website effective for a local search marketing, we found
them intuitive and manageable.
XIGroup took a unique approach to inventory detail pages,
which places the year at the end of the make and model
description in the page URL. However, the titles on the car
detail pages followed the traditional Year, Make, Model, and City pattern used by many
successful search-marketing winners.
When we conducted a search for 2010 Mazda CX-7 Turnersville the inventory module
showed it is well respected by the search engines for new cars and equally as effective
for 2008 Mazda CX-7 Turnersville.
We look forward to seeing this new version of XIGroup technology have more fieldtesting, but from what we can see, this is a dramatic upside improvement for dealers on
the XIGroup technology.
Page 115
Phoenix Award
Three companies were selected this year to receive the
Phoenix Award. They have released an impressive redesign
of their website technology that will result in significant
performance, features, and functionality gains for their
customers.
In the case of Dealerskins, many had thought that the once
former flash star website platform was being abandoned and left to die slowly on the
vine. However, the fact is that the Dealerskins team was busy creating an impressive
platform that excelled in many of our search marketing tests while creating a bridge for
their existing clients.
Due to the time constraints of the formal review process and the ability to see multiple
live client websites that are utilizing the latest technology, we could not include them in
the Pinnacle or Peak award groupings. BZ Results, Dealerskins, Reynolds & Reynolds
are examples of platforms that would have benefited from the review processing being a
few months later.
Phoenix award winning platforms will be a force to be reckoned with in 2011. These
technology and design teams impressed us so much that we wanted to recognize their
great strides to create the next generation of powerful website platforms.
We are proud to recognize the 2010 AWA Phoenix winners for Search Marketing, in
alphabetical order:
BZ Results
Dealerskins
Reynolds & Reynolds
We expect to see these three companies in the 2011 AWA submission process with
dealership examples that have matured over the coming year with strong results for our
review team to confirm. In the case of these three companies, the formal two-hour
review process was instrumental in educating our team on the latest platform features
and planned rollout schedules.
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PCG Non-Compliant Search Marketing Vendors

Car dealers reading this report who are looking for guidance in regards to selecting
strong search marketing platforms have ten strong companies to choose from and who
deliver competitive solutions today.
From our research there are also a number of companies that do not provide PCG
search compliant websites as outlined by Google, industry experts, and the PCG review
team. Automotive SEO 101 says that website pages should include unique Page Titles
and META descriptions.
This is especially important for car inventory pages. If a website does not comply with
best practices for Automotive SEO, dealers can have websites with hundreds of
duplicate Page Titles and META descriptions. This is a negative event for a car dealer
and identified as a problem to be remedied in Google Webmaster Tools.
Despite published articles on the important of these two factors, website vendors are
still producing website that do not meet these basic PCG standards. In the 2010 AWA
research for Search Marketing, the platforms listed below failed to meet the SEO basics
of Unique Page Titles and META Descriptions for car dealer inventory pages we
inspected:
All Auto Network

Auto Lot Manager
Dealer Peak
Dealer Specialties
Fresh Input
K3 Automotive
My Dealer Biz
Potratz Partners
Promaxonline
Pure Dealer
Search Optics
Wilson Software
World Dealer
These 13 website providers utilize inventory listing modules that in our opinion are not
giving car dealers the best opportunity to attract organic search results and consumers
shopping by year, make or model.
If these website providers create sites for Google Adwords campaign only, then this
criticism does not apply. However, lack of Google compliance in regard to inventory
listing pages implies outdated website technology and marketing strategies.
Page 117
AWA For Website Design

In 2010 we created three areas of excellence for
automotive website design which is just the start of where
the design awards program will be in future years. In
2010, we accepted recommendations from industry
members and consumers for their choice of bestdesigned websites.
Website design must be also measured in regards to the
Google Analytics and lead behavior for the design. An
artistic design may in fact negatively impact the ability for
a dealer to convert traffic into leads and sale.
Once we narrowed down our list of car dealer websites, we requested copies of the
Google Analytics data for the last 90 days to see how each design impacted consumer
usage of the dealer website. Looking at metrics, like average page views, time on site,
and lead capture are important metrics impacted by design.
In regards to the OEM and Independent Automotive Shopping websites where we
did not have access to analytics, the awards were based on consumer survey data and
the scores of our design review team.
The winners in each category are listed below:
Dealership Website www.parkplacetexas.com
OEM Website www.jeep.com
Independent Automotive Shopping Website - www.autotrader.com
Page 118
Best Designed Dealership Website - ParkPlaceTexas.com

We congratulate eCarList and Park Place for being selected as
the best designed automotive dealership website. The site had
the highest cumulative point scores from our review panel. In
particular, the design communicated a luxury brand feel and the
navigational elements and inventory research tools all reinforced
this common luxury feel.
This aspect of the judging process was extremely challenging since there are many
approaches in design for a dealership website. Next year we will be expanding our
design awards for car dealership website the recognize the diversity of needs and
markets.
Page 119
Best Designed OEM Website - Jeep.com

The panel of design judges we invited
from local universities joined the PCG
review team to select the best car
manufacturer websites and it was a
challenging task.
In the end two websites came down to the
final judging:
www.scionnation.ca and www.jeep.com.
After the initial "wow' factor for visual
design elements, which Scion had an
edge, we tested basic features like "build a
car" and "dealer locator" tools.
The ScionNation.ca asked permission to download a software tool which must hurt
conversion and could cause consumers to abandon the build process. Overall
performance was slow as the website loaded data from the Amazon cloud. The build
feature and locate a dealer function was a bit cumbersome as we tested functionality.
On the Jeep website the build a car feature was well designed.
What impressed us the most was after a vehicle was
configured, it showed the cars that matched the build in local
dealer inventory.
With one click the consumer can be taken to a local dealers
actual inventory detail pages. This is what all OEM websites
should offer which is great for driving consumers deep into local
dealers inventory pages.
We congratulate the website design team that created www.jeep.com as they have
been selected to receive a 2010 AWA For Website Design.
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Best Designed Independent Automotive Website

It is well known that consumers use a combination of online
automotive website when researching the purchase of a new
or used car. Our goal this year was to determine which
websites consumers most frequently use and then to evaluate
these sites for design.
The 2010 AWA for Design in this category uses data from a
PCG online survey and feedback from our design review panel. Results of the survey
included:
51% of those surveyed said that they go to manufacturer websites FIRST when shopping for a
new car. Their second choice was Edmunds.com (8%).
The top three choices for consumers when they want to research a new or used car are
Autotrader.com (16%), Edmunds.com (15%), and a Local Dealer website (13%)
29% of those surveyed said that they would go to Autotrader.com FIRST when they were
shopping for a USED car. Their second choice was a virtual three-way tie with Cars.com,
Edmunds.com, and KBB.com receiving 7% of the votes each.
Consumers survey are four times more likely to visit Autotrader.com FIRST when shopping for
a used car over the next closest competitor.
42% of those surveyed said that their #1 factor for rating a consumer automotive shopping
website their top choice was its ease of navigation. The second most important factor was price
comparison tools (22%).
Autotrader.com has been selected to receive the 2010 AWA For Design naming it the
Best Independent Automotive Website.
Our review panel found the website easy to navigate,
well designed, and feature rich. The consumers and
members of the industry we surveyed also scored Autotrader.com with high marks.
We congratulate the Autotrader.com website design team for creating a brand
destination that consumers prefer to use to shop for used cars more than any other
website on the Internet.
Page 121
AWA For Website Technology

In 2010, we recognized three companies for excellence in
automotive website technology. Next year we will be
expanding our technology review to include:
CRM Technology
Chat Technology
Mobile Technology
In 2010, we accepted recommendations from industry

members on their favorite website technology companies. In addition to the companies
that were suggested, the PCG review team also submitted companies for consideration.
The 2010 AWA for Website Technology winners are listed below:
Best Online Advertising Tool

Dealer.com
Total Control Dominator
Best Search Marketing Strategy

TK Carsites
Power of 5
Best Integrated Dealership Website

VinSolutions.com
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Best Online Advertising Tool - Dealer.com TCD

We are pleased to recognize Dealer.com with a 2010 AWA
for Website Technology for the Total Control Dominator (TCD)
platform. Chief Architect Eric Mayhew and the development
team should raise their glasses and toast to their success.
The TCD software tool is the most advanced management
interface for paid search advertising on Google, Yahoo and
Bing. TCD manages Google Adwords campaign more
efficiently and intuitively than Googles tools. The savings in campaign set up time and
management with TCD can easily justify the cost of the product let alone the impact of
increased car sales through direct integration of a dealers inventory.
TCD is Online Advertising on Steroids. TCD can be set to automatically generate
targeted online advertising on all major search engines based on new and used cars
that are in stock. Want to add business rules that launch ads based on the number of
days a car sits in inventory? No problem.
As OEM incentives are automatically loaded into the Dealer.com SmartSites platform,
paid search ads can be generated to promote these specials and send customers to
optimized landing pages. Creating these ad campaigns manually is time consuming so
in reality, they never get implemented at the dealer level.
What was most impressive was the user interface that provides an executive dashboard
summarizing all live campaign and marketing goals. For employees that need more
detail, the TCD drill down interface provides multiple levels of data and reporting.
In short, the most advanced Adwords user will find that TCD will never hold them back.
In fact TCD gives the advanced marketing professional more data mining and
demographic tools than going solo. TCD also helps to increase one of the three
elements of a dealers POD Score; defense against paid search attacks.
Many companies claim to own a technology solution that will move the needle and
increase a dealers bottom line. A large percentage of car dealers do not use paid
search efficiently and often ship that function off to a third party.
Of all investments that existing Dealer.com customers could make this year, the best
would be to launch an effective TCD campaign. Dealers, who are not on the Dealer.com
platform, and strong advocates of paid search, owe it to themselves to see TCD in
action.
Page 123
Best Search Marketing Strategy- TK Power of Five

In the past year TK Carsites has made a number of positive
changes that have improved their website technology, market
pricing, and company leadership. At the same time, their Power
of Five technology could not be more relevant for car dealers
today.
Over the past year, TK Carsites has rolled out a portion of their
new technology platform which eliminates the high costs of
custom flash designed websites with a full release due in Q1 of 2011.
Dealers will be pleased to know that this technology shift has reduced the price of TK
Carsites websites. In fact, their award winning Power of Five package, offers an
attractive price point with an award winning strategic edge.
This live search results created by the Power of Five technology is why we are
presenting TK Carsites with a 2010 AWA for Website Technology.
Car dealers local search visibility and Page One results are increasingly under attack
from independent websites, competitors, unfriendly review websites, and OEM
sanctioned promotions. We are awarding TK Carsites with an award for their
technology because never before have dealers needed additional search marketing
assets to defend their primary market area
With five targeted websites, TK Carsites deliver multiple channels that consumers can
find when they search for a dealership or the services they offer. Microsites are not
unique to TK Carsites, but the manner in which TK implements the local search
marketing strategy is what makes them a formidable opponent.
In this AWA whitepaper we introduced the concept of POD Score and its
measurement to advise dealers how their advertising budget returns are being impacted
when a consumer searches for their name. A low POD Score indicates that their
advertising budget Internet traffic is being diverted to competitors.
The TK Power of 5 technology helps to increase the Page One Defense for one of the
three elements in the score; control of organic listings. We congratulate TK Carsites for
their willingness to break from the mold and deliver outstanding Search Marketing
results.
Page 124
Best Integrated Website Platform - VinSolutions

In the past few years VinSolutions.com has taken bold
steps to increase the features and functionality of their
technology platform for car dealers. Their corporate website
refers to their full product line as innovative Dealership
Marketing System and that appears to be a correct
description.
Last year we were handed a one-page checklist, which
VinSolutions marketing team created, asking dealers to
check off all the vendors they use to run their dealership. The checklist was a bold
move, a bit cocky, but brilliant in the fact that it forced a dealer to add up all the software
companies, services, and technology they have contract with.
The checklist then asked the dealer to put their monthly price tag next to each service
provider and add up the total monthly costs. The line items included inventory photos
and management, ILM, CRM, desking, DMS, website, online service appointments,
credit applications, call blasts, surveys, e-mail campaigns, and more.
The exercise was created to communicate just how many features are integrated into
the VinSolutions Dealership Marketing System. Our review team had the opportunity to
see how these many parts worked together in the VinSolutions backend. We were very
impressed how the data flowed through the system, giving dealers a rich dataset for
analysis and customer behavioral testing.
Our review team has been exposed to many website platforms this year and have come
to understand their feature sets. We concluded that dealers would be interested in
savings money by reducing the number of vendors needed to run their dealership if the
net results were more productive and a fatter bottom line.
Change is often an emotional conflict because many dealerships love a particular CRM
tool or desking product and so a move to a single vendor solution meets with
resistance. However, dealers who are looking for a new CRM system may be well
advised to look at the impressive collection of software and tools offered by
VinSolutions.
Page 125
Technology Reviews by Brian Pasch

During the review process, automotive
website vendors had the opportunity to
schedule a two hour presentation of their
website technology for the PCG Digital
Marketing team.
These presentations were not required
for consideration for an AWA. In fact, a
number of our award winners did not
take this option.
As part of the post review process, Brian
Pasch created articles based on his first
impressions of the technology presented.
Official AWA Website - Your Source For Website Reviews

These articles were shared on the review website www.automotivewebsiteawards.com
and on Brians personal blogs.
These articles capture some additional elements of selected vendor platforms that car
dealers might consider as part of a purchasing decision. These articles have been
included in this year's AWA whitepaper for your review.
Edits to the articles have been made to reflect that they are included in this whitepaper
and that the 2010 AWA presentation has been made.
Page 126
Dealer.com Automotive Advertising Platform Breaks New Ground

By Brian Pasch, originally posted on 09-02-2010
I had the opportunity to participate in a two-hour

review of the latest features in the Dealer.com
platform in August and it is clear that the Dealer.com development team in Vermont has
been busy.
Last year Dealer.com was a 2009 ASMA Awards dual award winner so this year they
had big shoes to fill. They did not disappoint our review team.
It is hard to improve on a product that has so many strengths but Rick Gibbs, CEO of
Dealer.com, has managed to inspire his team to greatness. One of the highlights of the
presentation was the demonstration given by Eric Mayhew who is the chief architect
behind their TCD Platform (Total Control Dominator).
The Dealer.com TCD platform is truly one of the most important automotive advertising
tools that car dealers can utilize for digital marketing success.
TCD is best described as a car dealers personalized digital advertising dashboard.
TCD directly communicates with Google, Yahoo and Bing paid advertising networks so
car dealers can adjust Pay-Per-Click budgets and targets without being a Digital
Marketing Geek.
TCD is Google Adwords on steroids!

(If I had to rename the product I would call it Total Competitor Domination.)
Dealer.coms TCD digital advertising platform takes business operating rules and
translates them into actionable tasks in Google, Yahoo and Bing paid advertising
networks. One rule could be to advertise all off-make used cars as soon as they come
into stock.
Another rule could be to start a weekend advertising campaign, which offers a $2,000
reduction off of MSRP on select new models starting at 5:00 PM on Friday. Google
Adwords out of the box is not designed for the average Internet Sales Manager to
operate proficiently and in many cases; self-managed Adwords campaigns can be very
costly to dealers.
Page 127
In the screen shot above, a dealership executive or Internet Sales Manager can easily
see their current cost per lead and current balance. Need to make a change? Slide the
$ button to increase or decrease spending.
The Marketing Focus panel allows high-level adjustments of spending by marketing
focus. Do you want to increase the distribution of spending in your current budget to
include Used Vehicles? Simply click on stars 1 - 5 to activate those keyword goals.
Innovative Phone Number Tracking

Dealer.com has integrated phone number tracking with all Pay-Per-Click
campaigns. You may not be impressed by that fact since other companies offer similar
services. However, Dealer.com takes it to the next level by scraping all pages on the
dealers website that has a phone number and replacing it with the PPC tracking
number. This includes all custom text content pages created by the dealership staff or
advertising agency that may have embedded different phone numbers.
This creates more accurate PPC campaign metrics so more calls can be attributed to
their true source of visitor engagement.
What is brilliant with TCD is that once campaigns are setup, these high level executive
controls can really keep the dealer engaged with digital advertising success. I could
write a 20-page report on the unique benefits of TCD but that is not the focus of this
overview. Suffice to say that Dealer.com clients have a distinct advantage in
automotive digital advertising if they choose to leverage the power of TCD.
Page 128
Automated Integration of Dealer Inventory

TCD is the leader in integrated car inventory management that is seamlessly connected
to Google Adwords as well as Yahoo and Bing PPC services. Pay Per Click
advertisements can utilize information in the dealers DMS about any new or used car in
stock. (See graphic below)
Dealers who use PPC campaigns for used cars will save significant setup time if they
compare the time it takes to create campaigns for individual used cars.
Behind these well-designed executive level controls is an amazing drill down user
interface that can control every detail of a Google Adwords campaign from inside
TCD. In the graphic above, dealers can decide what time slots to allocate their paid
advertising dollars.
This panel also provides check boxes to turn on or off their powerful integrated
inventory advertising features. Other automotive website providers can operate Google
Adwords from inside their administrative panel but offer little in terms of user interface
and integrated business intelligence rules.
Page 129
Dealer.com has even enhanced the Google Adwords platform by adding new geotargeting functionality that even Adwords does not provide. Dealers ability to create
custom advertising bands could not be easier with the custom interface provided by
TCD. What this means to potential critics is that TCD does not dummy-down Adwords
so proficient PPC experts will not be held back.
It is hard to capture my excitement for the TCD platform because there is nothing on the
market more perfectly designed for car dealers who believe in paid digital advertising,
aka Pay-Per-Click (PPC). I tip my hat to Eric Mayhew, TCDs chief architect, because
not too many people can claim that they reinvested Adwords functionality for the
automotive industry.
One more kicker that Eric added to TCD put a smile on my face. Dealer.com looks at
the top organic search phrases that bring consumers to a dealers website and that
produce leads. If these keywords are not in the current Adwords campaigns, they can
be automatically added. Slick!
Those that dont believe in the benefits of PPC will be out of business
shortly. Why? Because Automotive SEO strategies cannot place a car dealer on
Google Page One for broad search terms like Toyota Camry, Used Cars, or BMW
Dealer. As long as consumers continue to use broad search phrases, dealers will need
to invest in Pay-Per-Click advertising campaigns to stay on Google Page One.
Page 130
Managing OEM Incentives

Dealer.com announced a new integrated Incentives Manager package after the 2009
ASMA Study was completed. This month we had the opportunity to drill down into the
features of this add-on product. Car dealer websites are notorious for having specials
pages blank and clumsy integration of manufacturer incentives. Normally, these
incentives are not listed on inventory pages where consumers spend the majority of
their time on a car dealer website. Go figure!
With Dealer.com Incentives Manager, dealers can leverage direct incentives data
streams to their dealership website. These incentives can be controlled to
integrate with car inventory listing pages as well as car detail pages.
Attempting to integrate incentives manually is impossible and that is why this feature is
a great value to Dealer.com customers. Since consumers shop price as part of their
online purchasing decision, having the lowest price in real-time can make a big
difference in lead volume.
Not to dwell on the TCD platform again, but Dealer.com can also take the real-time
OEM incentives and create PPC campaigns that advertise their current programs. This
is another innovation that is groundbreaking and a time saver for dealers who like to
advertise OEM incentive programs and be first to market.
Automotive SEO Architecture
Once again, the Dealer.com administrative management tools show careful

consideration to the skill levels of car dealer employees. The user interface to change
SEO Page Titles and META tags continues to be a breeze.
One of the nicer elements of editing pages in Dealer.com is that once you are in editing
mode, you can navigate through the website using the same menus that visitors
use. This may not seem important but it is a time saver. Try matching website pages to
cryptic back-end file naming conventions and before you know it, you can waste hours
of your time.
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The Dealer.com Page Builder tools continue to grow with more widgets (see graphic on
right) to create pages on the fly. The Page Builder tool is intuitive and customers do not
need to call technical support to create a blank page to edit.
One limitation in the current version of the software is that custom pages cannot be
placed more than two levels down in the navigation tree.
Content is King
Consumers search for answers and recommendations for the questions that are top of
mind and car dealers need to build content on their websites to meet this
need. Dealer.com has a multi-pronged approach to adding content; video blogging,
integrated car reviews, and consumer reviews.
The video blogging feature creates optimized blog pages for each car in stock with
unique text and META tags based on the audio script for the vehicle. This feature
creates a large number of content pages that are indexed by Google which has many
benefits from an SEO perspective.
Consumers who purchase a car from a Dealer.com dealer can add their comments on
the car that they purchased. Dealer.com will compile and leverage these positive
consumer comments on similar cars in stock. Over time, this feature will allow car
inventory pages to have more content and targeted keywords to increase the authority
of their website pages. This is another example of Dealer.coms leadership in applying
proven Search Engine Optimization (SEO) strategies.
Page 132
Dealer.com offers a blog with their base platform, which is a customized WordPress
installation. This was also added after last years ASMA Awards. This move further
reinforces the automotive industrys growing love affair with content building tools. Ive
been preaching that all dealers need to have content writers as part of their advertising
budget. Dealer.coms latest platform offers many ways to leverage content writers and
third party SEO companies.
Fixed Operations Marketing
Lastly, Dealer.com and DriverSide made an announcement in April 2010, which an

excerpt has been included below:
The two companies are partnering in an exclusive agreement to launch a series of
products for new and used car franchises, the first of which will add robust fixedops content to Dealer.coms industry leading platform. A full line up of further Fixed
Operations and service marketing products will follow in coming months.
We agree with Dealer.com that the next area of opportunity for car dealers is in Fixed
Operations SEO and digital marketing. Dealer.com has tightly integrated customer data
into their product offering for targeted direct marketing. The Fixed Operations package
can also be integrated into TCD to drive more service revenue via PPC.
Summary
We look forward to testing the new content management features in the latest
Dealer.com platform as part of the 2010 ASMA Study. The product development team
at Dealer.com should be recognized for not resting on the laurels and delivering a
cutting edge product. Bravo!
Dealers searching for a well-integrated digital advertising platform that masters PayPer-Click (PPC) marketing and integrates a powerful Search Engine Optimization (SEO)
infrastructure should get a demo of this stellar performer.
Page 133
VinSolutions Delivers a Comprehensive Digital Marketing Platform

By Brian Pasch originally posted on 9-15-2010
The PCG Digital Marketing team was given the

opportunity to see the latest features and functionality
of the VinSolutions platform and we were impressed
with the breadth and depth of the integration they have achieved over the past year. In
2009 VinSolutions was recognized as one of nine companies to receive the 2009 ASMA
Award for Industry Leadership.
The VinSolutions Website Platform

VinSolutions is a juggernaut; adding new functionality to their platform at a blinding pace
to stay ahead of the competition. The demonstration that we sat through showed our
team just how busy VinSolutions developers have been over the past year.
Page 134
The first thing that hit our team was the home page design and the ability to configure
the page to meet the dealers marketing objectives. We liked the way the home page
was divided into regions and how simple it was for the dealer to change the home page
banner and calls to action.
Since the majority of organic searches deliver consumers to the home page, the
VinSolutions design templates seek to direct traffic to the right place with the least
amount of clicks. The home page quick links felt just right to satisfy the most
common search tasks that consumers have when shopping for a car.
Search Marketing Architecture

Since the 2010 Automotive Website
Awards (AWA) will focus on design,
technology, and search marketing, we
took extra time to delve into the
foundations of our work which is the
Automotive SEO architecture of the
website.
We were pleased to see strong URL
designs for all pages on their website
and their inventory detail pages were
some of the best that we have reviewed
this year. Hats off to the VinSolutions
design team.
One of the most exciting developments
to witness was how each car detail
page was targeting up to three local
cities. We are a firm believer that car
dealership websites need to be
optimized for the key towns in their
PMA.
The VinSolutions inventory module was ahead of its peers in achieving an automated
solution for targeting multiple local communities for search. We also liked the clean
design of the car detail pages, which are the primary pages, visited by ready to buy
consumers.
Where VinSolutions broke new ground was to integrate customer sales and service
data to automatically create website pages optimized for the town where the customer
lives.
Page 135
This was a very impressive content feature and has powerful potential for content
publishing. Without any extra effort from the dealer, content pages can be created that
target popular geo-based keywords for sales and service for cities that surround the
dealership.
VinSolutions Mobile Integration
VinSolutions also demonstrated an attractive mobile application, which was easy to

navigate, and integrated with their backend CRM tools. The VinSolutions development
team has been hard at work to create a seamless consumer shopping experience,
whether they choose to access a dealers website via their mobile device or desktop
computer.
One of the strongest aspects of the VinSolutions digital marketing platform is that it is a
complete end-to-end software suite. VinSolutions provides software and technology
that starts with the dealers ability to photograph their inventory and load it in real-time
all the way through the lead management, sales, and customer service.
VinSolutions Summary
VinSolutions is a comprehensive website platform that stands alone in its ability to

deliver an integrated digital marketing solution for car dealers. Automotive retailers who
seek the simplicity of having a single point of contact for their digital marketing needs
will find that VinSolutions has the potential to make them smile.
Page 136
Dealerskins Cuts Legacy Flash Anchor And Rises To New Heights

Once the industry darling of automotive websites,

back when car dealers raced to purchase Flash
based websites, Dealerskins has had a challenge
recently re-energizing their brand. In fact you might say that the company has been
laying low for the past year and I think I understand why.
Over the past two years I have witnessed the industry move away from 100% Flash
websites and this has impacted Dealerskins cutting edge moniker.
In the early days of Flash based websites, the Adobe technology was a hindrance for
obtaining strong organic search visibility. In effect, the original Dealerskins Flash
websites were not easily optimized using proven Automotive SEO strategies.
In the past, my reviews of the Dealerskins platform from an SEO perspective have not
been flattering to say the least.
Today, I will be the first to raise a toast to the website Phoenix that has risen with
renewed focus that will surprise its former critics. This bird is hungry and
hunting! Existing Dealerskins clients are in for a nice surprise and according to
company executives; Dealerskins has a great new story to tell!
Moving Towards A Primary HTML Platform

The first point to acknowledge is Dealerskins willingness to rebuild their CMS platform
and technology while keeping their existing customers in business and thriving. That is
not an easy task! The platform that we reviewed in August is a bridge to their full
Content Management System (CMS) release that will be announced in the coming
months.
The development team at Dealerskins should be congratulated. Their current hybrid
Flash and HTML platform actually performed better in our search marketing architecture
analysis this year than many of their peers. In short, this is NOT your parents
Oldsmobile.
Automotive Inventory Optimization

The current Dealerskins website technology fixed the biggest complaint that I had in the
past; their inventory module was practically invisible to the search engines and not in
conformance with my SEO best practices.
Page 137
The new Dealerskins platform has optimized website pages for every car in inventory
with unique page titles and META descriptions for each car. I also liked their
breadcrumb menu on each inventory page shown below:
You can see an example of their new inventory page by visiting this link for a 2009
Volkswagen Routan. The final version of their optimized inventory technology will be
unveiled in their next CMS release but the current version is performing very well in our
testing. I would like to see more car details integrated into the inventory URL string.
Page 138
In an interesting balancing act, the Dealerskins design team kept the Flash navigation
menus to add some sizzle while adding HTML navigation links and editable text areas
on key website pages. In the near future, the Dealerskins homepage will be 100%
Flash free which will resolve any complaints of operating systems that are not Flash
friendly.
The addition of HTML content pages will also increase the search visibility for existing
Dealerskins customers. According to the company, approximately 50% of their existing
customers have been converted to the new platform.
Website Administrative Tools Lagging For Content

The administrative tools for car dealers do not currently allow dealers to add their own
content pages on the fly. A call to customer support will create as many blank pages
that a dealer needs and then a dealer can add or edit content.
In the final version of the platform, more robust content editing tools and a blog are
scheduled to be included. As car dealer focus more on content writing in 2011, a robust
content publishing platform will be a requirement for success.
The Dealerskins platform includes their own analytics technology that provides an
independent audit for car dealers who have hired third party companies to run their
Adwords or SEO campaigns. Their development team addressed a common concern of
dealers who are paying thousands of dollars a month only to trust their vendors are
being truthful about traffic, clicks and lead reports they send.
Marketing Intelligence and SEO Ranking Tools

The Dealerskins team also demonstrated some of their impressive
digital marketing tools which included built-in SEO ranking reports
and something that dealers should look at called the Psychic
Sales Tool (PST). The tool shows dealers all the pages and cars
that the consumer visited on the Dealerskins website prior to
submitting a lead. PST gives the dealer more information about
any shopper before they contact them.
HTML 5 Mobile Sites

Dealerskins has also created attractive mobile websites that are
based on the new HTML 5 standard. You can see their slick mobile technology by
visiting www.gentiliniford.com from your iPhone. The mobile interface is one of the best
that I have seen and very fast.
Page 139
The Silence Is Broken
The previous silence from Dealerskins? They were hard at work surveying their
customers and getting their new release out the door to customers.
Car dealers using the old Dealerskins platform are encouraged to give their account
manager a call and see about the upgrade path to this more powerful website
technology.
Hats off to Dealerskins for moving to address the most immediate needs of their user
base. According to the Dealerskins team more features and enhancements are coming,
so listen up when your Dealerskins representative calls. SEO pundits will not have the
DS dog to kick anymore!
Page 140
BZ Results Websites Get A Ground Up Rebuild

Ive said this before, but what a difference a year can make. I
just finished a two hour webinar presentation of the new BZ
Results platform called Virtual Dealership 2.0 and I am
very excited with the platforms openness and new user interface.
When Mike McKenzie, Supervisor of Web Design, said that it was a ground up rebuild,
he was not joking.
This blog post is not a full review of their SEO architecture and search strengths; that
will come when we publish the 2010 ASMA Awards and white-paper on October 13,
2010. That said, BZ customers who are on their old platform should know that some
great changes are on the way. On of the customers that is using their new platform is
Seeger Toyota.
BZ Results Creates A Widgitized Platform
Page 141
The BZ Results Virtual Dealership 2.0 is a powerful platform that allows dealers to
create a fully customized website using simple drag and drop widgets, similar to how
WordPress works. Dealers can select from a number of layouts ( as shown above)
and then within each layout, they can pick a theme. Think of themes as the color
palettes and textures that your website can use.
For any layout and theme, dealers are presented with a number of universal widgets
within the base build and dealers can create as many custom widgets as they
like. These widgets are CSS aware so that when they are dropped on to a page, they
blend into the color palette and theme.
Widget examples are Contact Forms, Maps, Videos, Slideshows, Text Boxes, Inventory
Lists, Search Boxes, Specials, Twitter Feeds, RSS Feeds, etc.. Critical widgets like
inventory listing modules can be configured to the nth degree. This will allow dealers
and marketing professionals to create landing pages that can meet any business
need. The widgets for inventory had many customizable features that will make
creating PPC landing pages very easy.
The process of customizing any existing page or adding a new page is straightforward
and all pages can be edited for their SEO Titles, META descriptions and
permalinks. This represents a new attitude in BZ Results, which once felt that they had
to do everything for the dealer. I like the fact that I can help a BZ customer directly with
custom on-site SEO strategies, which in the past I could not do.
Today, their new platform is built on empowering the dealer to create a customized
customer experience. If the dealer doesnt have the skills to customize their site, Mike
reminded me that BZ has staff to do that work for the dealer.
Another nice feature was that dealers could create their own custom forms, slide shows,
change navigational menus, and even microsites. Yes, the new platform will launch new
microsites on a new domain or sub-domain with simple tools. This will keep all content
and technology under one control panel. (Now BZ is gunning at me!)
Page 142
BZ Results Provides an Asset Library
As part of the new site architecture, BZ customers can

store all their digital assets in a library that can be used in
the future. You can see from the Assets list on the right,
which BZ has made sure that dealers can easily create,
store and reuse their digital assets.
Dealers can also store common external and Internet links
in the asset library (see Links on right) to use within their
websites or as part of their content writing strategies.
I liked this feature especially when dealers rely on third
party website partners that have cryptic links that may
change over time. By storing the link in the asset library,
external links can be edited in one central place and be
updated site-wide.
Another cool feature is that these assets can have a start
and end date so that coupons, incentives and web pages
can start on a predetermined schedule.
BZ Results Virtual Dealership 2.0 Summary
The new BZ automotive website platform is best described as empowering. The

system is a dramatic change from a closed platform for design and SEO to very open.
The design team at BZ has leaped ahead of many competitors in the marketplace on
design and flexibility. It will be interesting to see how the site indexes as well as being
subjected to our search criteria.
In the meantime, if I was a BZ Results customer under a long contract, you should be
calling to get your site upgraded.
Page 143
XIGroup Websites Hit The Mark And Demand A Closer Look

By Brian Pasch posted on 08-31-2010
I may be sounding like a broken record, if anyone
remembers vinyl recordings, but the largest
companies that service automotive retailers have
made major investments in rebuilding their
website platforms in the past year.
This is a very promising trend and will make attending the upcoming October
automotive conferences critical for any car dealership looking to significantly grow their
business in 2011.
The XIGroup, owned by Dominion Dealer Solutions, is no exception. The latest XIGroup
platform we reviewed showcased many features that will surely please their user
community as well as attract new customers.
Focus on Data Quality
I was impressed with Joe High, General Manager of XIGroup, who made the
presentation because his focus was not the same as other companies that we have
reviewed as part of the 2010 ASMA Study. Joe started his presentation with a focus on
the quality of data presented on car dealer inventory pages.
Inventory pages are the most popular pages used by consumers when visiting a car
dealer website. XIGroup has leveraged automotive data from Data One to create what
Joe High considers the highest quality car detail data in the industry. You dont have to
look hard to find car dealer website with inaccurate data for options and configuration
data by VIN Number.
I was also impressed how easy the car detail pages could be configured to give car
dealers the ultimate granularity in how their cars are presented online. In the screen
shot below, you can see that dozens of features can be turned on or off on a car listing
page to make the consumer experience powerful.
Page 144
XIGroup Administrative Tools

In fact, this degree of customization is integral in the entire platform. I give XIGroup
high marks for their back-end administrative menus on how easy it was to change
website features. Some car dealer website platforms have so many features that
dealers can get lost in finding configuration settings.
The XIGroup administration controls were clean and followed a user interface design
that even novices could follow. The menu design is a hybrid between old-school
menus that dealers like and new navigational aids that the next generation of dealership
employees demands. Shown below is one master menu that controls some of the user
configuration options:
Page 145
One of the most interesting features was their rules based engine. Dealers can
quickly update inventory pricing, tags, call-outs, visibility based on business rules. If
dealers wanted to add a special tag on all cars in inventory over 30 days, that can be
done in one click.
Dealers who want to take any car out of inventory without waiting overnight for a new
feed can do so quickly. The rules based inventory management features will save
dealers time when compared to manual editing.
Consumer Friendly Car Listing Pages

Another feature of the XIGroup platform is that all car photos can have a custom overlay
with the dealers information. Photos on a car dealers website look so much better
when a consistent photo overlay is used. This is branding 101! The XI platform can
automatically take plain photos and dress them up with the dealers phone number,
website address and logo.
The integration of car photos and videos is very smooth and the car detail pages are
very clean and attractive. I like that consumers can bookmark cars, save them and
create a side-by-side comparison. This feature is useful when consumers find similar
new cars in stock that have significantly different prices. The tool can show them how
the installed options change their delivered cost.
In the screen shot below, you can see where I highlighted in red the two visual
navigation controls that are visible on car detail pages:
Page 146
XIGroup SEO Functionality

The new XIGroup platform has one of the strongest page editors on the market and
gives dealers full control over SEO Page Titles, META Descriptions and
Keywords. Their platform allows dealers to create unlimited content pages and these
pages can be placed on multi-level nested navigation menus.
Page 147
XIGroup is one of a handful of website platforms that offer specific upgraded packages
for Automotive SEO. Their offerings to car dealers who want managed SEO include
Basic SEO, Enhanced SEO and SEO Elite, which are all priced very reasonably.
These packages are what I would consider On-Site SEO and on-site optimization is a
very important part of the overall success of any car dealers website.
XIGroup Websites Summary

In conclusion, XIGroup hit the bulls-eye for dealer usability and consumer
shopping tools. Their new platform does a great job of providing a robust feature set
that can be easily controlled by dealership staff; especially those that do not have a
technical background. With their mobile platform offering and a new website
architecture, XIGroup website technology demands a closer look.
Page 148
Reynolds WebmakerX 2.0 Impresses ASMA Review Panel

What a difference a year can make. In
the case of Reynolds & Reynolds, that
year was well spent re-engineering
their website inventory modules to
create a product called WebMakerX
2.0.
The process of reviewing car dealer
website platforms has started in
earnest for the upcoming 2010 ASMA
Awards. .
Today we had a demonstration of
Reynolds & Reynolds latest website
technology. This blog post is not a full review of their technology. However, the thought
of a candidate for the Most Improved Website Platform award came to our mind. We
may create this category this year for the AWA awards as we see how some of the
other major players perform based on last years results.
If you are a Reynolds client, you may still be on their old platform because according to
Joshua Muller, Product Planning Manager, about 25% of their dealer base has been
upgraded. If you have not been upgraded, I would place a sales call immediately. After
witnessing the upgrades and enhancement to their platform on todays webinar, it is
clear Reynolds took the 2009 ASMA Report seriously.
Last year, Reynolds website technology lacked a search optimized inventory module
that could be customized by dealers for SEO. Their technology lagged the field and it is
clear that the Reynolds Web Solutions team is aiming high this year.
Reynolds Creates A Competitive SEO Framework

Their new inventory module in WebMakerX 2.0 had all the right user interface designs
and features to completely optimize their inventory pages. Reynolds has raised the bar
this year by being the first vendor I have witnessed who allows dealers to change the
SEO Titles, Descriptions and keyword tagging on their dynamic inventory
pages. Normally, changes to SEO tags are limited to static pages and changes to
inventory pages require a custom programming ticket to be filed.
Page 149
In the photo below, you can see that their user interface can change SEO tags on static
pages, like most vendor platforms. The new twist is that the dynamic inventory pages
(called Vehicle Page-Level Tags by Reynolds) can also be customized which can lead
to some serious A/B testing to see which SEO tags work the best.
This is very important for dealers who operate in cities with common names that match
other cities in the USA or if other dealers share their business name, like Classic
Chevy.
Page 150
Other Improvements
This year Reynolds has added a fully functional WordPress blogging module as a subdomain of the primary URL. This is a smart decision because it assists dealers with
Google Page One Management. The blogging module also allows dealers to use
popular plug-ins so the SEO functionality of the blog is not weakened.
The page builder tool is very strong editor. I asked the Reynolds team to test our
CarPort App JavaScript to see if the editor blocked or changed the code, and it
didnt. The page cleanly displayed a feed of cars which members of the Automotive
Advertising Network (AAN) can leverage to advertise their cars on blogs and social
media portals.
One very slick feature was that the website menus can have up to 4 nested menu
levels. The menu nesting is a key feature that is needed for car dealers who plan on
heavy content development. Some website platforms limit menus to one level which
makes creating dozens or eventually hundreds of content pages messy from a menu
standpoint.
Page 151
DealerFire Websites Stand Out From The Crowd

By Brian Pasch posted on 08-27-2010
I had the opportunity to review the latest

enhancements to the DealerFire website platform this
week with the presentation coming from company
founder Eric Hoopman.
Last year DealerFire was one of the nine award winning companies in the 2009 ASMA
Study. (download a copy) It is clear that DealerFire has not been resting on their laurels
with the amount of new products coming to market and their Engine 5 platform.
If we had an award last year for the best graphically designed websites, DealerFire
would have been a frontrunner! Our team universally agreed that DealerFire sites stand
out from the crowd on their design merits. The consumer facing website controls are
well thought out and reduce clicks. Dealers looking to break away from the typical
website interface, should take a look at DealerFire technology.
Some of the newest updates to popular automotive website platforms include the ability
to change designs, colors and page layouts on the fly. DealerFire already has the
ability and they have improved on the flexibility of those changes this year. Their core
technology has a number of design themes that can be selected and each theme has
modules and components that can be used to create customized pages.
We were shown many of their new features on their demo site located at:
http://www.customdealerwebsite.com
DealerFire Mobile Leadership

DealerFire has one of the strongest mobile platforms we have seen with SMS / Text to
mobile integration and one of the cleanest presentations for the iPad. Car detail pages
allow consumers to save the car information to their mobile phone. You can see the call
to action box on the right column in the screenshot below. The presentation on my
iPhone was very clean. When the dealer calls, this feature makes it easy to discuss the
car with data handy in front of the mobile user.
Page 152
The team at DealerFire has also embraced social media by releasing Facebook
inventory and coupon tabs for Dealer Fan pages. I like the idea that the coupons are
synchronized on the website and Facebook. An active Facebook community manager
could leverage these coupons nicely online.
DealerFire Automotive SEO

In regards to Search Engine Optimization, their backend tools allow full editing of Page
Titles and META tags. The administrative tool allows users to drop in Webmaster Tools
and Google Analytics Code for full transparency of site data and traffic. The company
also strives for full W3C Compliance and has sitemaps for both the text pages and a
separate video sitemap.
Page 153
Since content is king, DealerFire has chosen to integrate a WordPress into their base
website package which is a smart choice. WordPress is the platform that I prefer and
the WordPress blog can be configured either as a sub-domain or as a sub-directory.
There were a number of features that we thought created a better call to action,
specifically I liked the adopt a car feature. Cars in inventory can be assigned to
different salespersons so that on a car detail page a photo and phone number appears
offering assistance. See screenshot below in the green-boxed area.
Another feature we liked was the ability to show inventory counts by model in the dropdown navigation menus, which can be turned on or off with a click. The website nicely
integrates video and has some nice hooks for YouTube users.
The team at DealerFire is clearly passionate about their automotive advertising platform
and we look forward to putting it to the test with our ASMA evaluation team. Dealer
looking for a personalized website and hands on customer service experience, should
call over the DealerFire and schedule a presentation.
Page 154
TK Carsites Power of Five More Relevant Than Ever

Originally posted on 09-29-2010 by Brian Pasch
The AWA review team recently had the

opportunity to get a firsthand look at the
upcoming TK Carsites technology roadmap as
well as some of the new features that will be released in Q1 of 2011. Their new
platform will give dealers unlimited design and layout choices, which seems to be a
direction that the industry is heading. That said, their current platform was impressive.
It is exciting to see the wave of change that will be coming to automotive websites in
2011 and TK Carsites is part of that Tsunami.
TK Carsites was a dual award winner in the 2009 ASMA Awards and so we were very
interested to see how they have improved on their website platform. This article is not a
full review of their technology however TK CarSites will be evaluated in the 2010 AWA
Whitepaper that will be released on October 12, 2010 when the award winners for
Search Marketing, Design and Technology are announced.
Readers of my blog know that in recent weeks the concept of POD Score has been
developed to place score on the control a dealer has on Google Page One for a search
on their name. This score was developed to help car dealers understand the
importance of managing Page One results since it impacts all car dealer advertising
investments.
We had a chance to see the latest updates and strategies on the TK CarSites Power of
Five technology which gives car dealers a primary website and four additional
microsites. These microsites can be created to increase fixed ops revenue, used car
sales, car financing, or any profit center the dealer wants targeted. Car dealers using
the Power of Five technology control more Google Page One listings because all sites
are also optimized for the dealer's name.
Page 155
A popular example of the Power of Five in action is to conduct a search for "Marlboro
Nissan" in Google. In addition to their main TK website appearing one Page One which
is www.marlbornissan.com, you can also see other TK sites that include www.nissanservice.net, www.nissancarsmass.com, and www.usednissanboston.com. The control
of Page One is shown below in red:
TK Carsites is not the first to utilize microsites for car dealers but they are the only
vendor we reviewed this year that has a pre-packaged microsite solution offered as a
standard marketing strategy for car dealers. In this example, Marlboro Nissan controls
Page 156
Google Page One with the remaining spots being taken up by the social media
accounts, blogs, and their Dealerrater page that show hundreds of positive reviews.
In the past year TK Carsites has continued to update their inventory listing module
which is search engine friendly. Years ago TK has a framed inventory solution that was
not search engine friendly so for dealers that have not looked at their technology
recently, there has been many changes worthy of a second look.
One of the other things that impressed our team was their move away from custom
flash sites which has two benefits. One, flash technology is not support on all mobile
devices and secondly, it has lowered the costs of TK Carsites products to car dealers.
According to TK, their websites which once had a premium for custom flash
programming, are now streamlined to give dealers flexibility of design and a much lower
cost.
Another feature that we liked on the TK Carsites home page was the ability to have
customer banners based on what the consumer searched. For example, if a consumer
typed into Google "2010 Altima Boston" and arrives on a TK website, the home page
banner can show the dealer's current Altima sales promotion or lease payment.
According to TK, this has increased page views and lead conversion by taking
consumers right to the offer page and inventory listings.
As we reviewed a number of TK CarSites examples, we found that the navigation was

clean and the quote forms required minimal data from a consumer. Studies by PCG
Digital Marketing has shown that putting too many fields on quote forms reduces
conversion so we liked the simplicity of their website designs and their efficient use of
space.
TK Carsites has a reputation of building websites that leverage the power of

Automotive SEO strategies to generate unparalleled search visibility . From what we
have seen with their current platform, anyone looking to upgrade their Page One
visibility should keep TK Carsites on their short list of vendors to call.
Page 157
Dealer e-Process Showcases Chat and Video Power

Originally posted on 10-5-2010 by Brian Pasch
We had the pleasure of participating in a demonstration of the latest technology from

Dealer e-Process in September as part of the AWA review process. In 2009 Dealer eProcess won an ASMA award for their excellence in search marketing and we can
confirm that the company has built on that success in 2010.
The presentation of their website technology was expertly orchestrated and a number of
features stood out in our minds as best in class. Dealer e-Process impressed upon us
their attention to detail, compliance, and focus to create a custom website for dealers.
The websites we reviewed show that their goal to create a custom dealership
experience was achieved.
Managed Chat Services
Dealer e-Process is a firm believer that dealers should use chat on their website and in
fact, they own their own chat technology. A Hyundai dealership using their platform
was used to demonstrate the power of chat.
Their live stats for the month on August showed

342 chat leads which was very impressive. Their
proprietary chat software, staffing and training is
obviously creating significant value for this
dealership.
Page 158
The administrative reports and lead management tools were clean and easy to use.
The chart on the right shows the contribution of their managed chat service in relative
performance to traditional lead paths.
Seamless Video Integration For Sales, IRM and HR

The Dealer e-Process website platform was also noted for their tight integration of
video. Our review team was impressed how easy it was to upload YouTube videos for
customer testimonials, walk-around videos of cars, and salesman profile pages. Video
increases engagement and time of a dealer website so we applaud the seamless
integration of YouTube in their administrative panel.
In the screenshot below you can see how Dealer e-Process has created a powerful
interface for loading customer testimonial videos into live pages on their website
Page 159
In this second example, the screenshot shows how easy it is to associate a custom
YouTube video with any car in stock.
In this third example, the dealer staffing page comes alive with integrated YouTube
videos:
Page 160
Social Media Integration
The Dealer eProcess platform also has strong

integration points for social media with direct
connections of data for Twitter and Facebook.
Their "E-Price" theme carries through their
website and into their social media designs.
Those who might doubt the power of their "EPrice" call to actions will see that it is the #1 onsite lead form source for most dealers. For this
one dealer, the e-price lead forma created 128
leads in one month.
Page 161
Dealer e-Process SEO

Their SEO Architecture of their platform will be formally reviewed in the 2010
Automotive Website Awards (AWA) whitepaper but since they won an award last year,
we can say that they have continued to improve on their core platform.
Their technical team should be congratulated as we were shown a number of local
searches that demonstrated that Google likes their inventory optimization. The
platform allows full access to Page Titles and META descriptions so for SEO purposes,
we like their open architecture. Dealer e-Process also offers a managed SEO package
for car dealers who want to outsource their search optimization.
Automated OEM Incentives and Dealer Specials
Our notes on their platform were extensive as their demonstration walked our team
through their slick integration with OEM incentives which will save dealers considerable
time. We also liked how the platform made sure that special pages were filled with
meaningful data. We have visited too many dealership websites where special pages
are blank. Using rules based actions, specials can be programmed into the system
without requiring manual intervention.
Content Publishing
The Dealer e-Process platform utilizes WordPress for their blog technology which we
applaud. WordPress is both easy to use and supported with hundreds of free plug-ins
from developers worldwide. The core platform also has unlimited page creation tools
which is vital for dealers who want to compete for organic search visibility.
Summary
Dealer e-Process impressed our review team with great focus and attention to detail on
all aspects of website design, communication, and conversion. The administrative
tools and feature set make them a top contender for dealers looking to change website
platforms. Dealers looking for a platform that truly integrates video, chat, and search
engine optimization tools should place Dealer e-Process on their short list.
Page 162
Automotive Website Vendor Directory

A
ADP/BZ
888-245-2449
www.bzresults.com
2010 AWA Phoenix Award Winner
All Auto Network
866-591-7555
www.allautonetwork.com
Auto Fusion
800.410.7354 | 858.270.9444
www.autofusion.com
Auto Jini
888-658-9539
www.autojini.com
Auto Lot Manager
800-357-6841
www.autolotmanager.com
Auto Revo
888-311-7386
www.autorevo.com
C
Click Motive
888-518-5513
www.clickmotive.com
2010 AWA Peak Performance Winner
Cobalt
888-620-8816
www.cobalt.com
Page 163
D
Dealer Car Search
502-326-8413
www.dealercarsearch.com
Dealer e-Process
877-551-2555
www.dealereprocess.com
2010 AWA Pinnacle Platform Winner
Dealer Fire
877-828-9719
www.dealerfire.com
Dealer HD
866-222-7712
www.dealerhd.com
Dealer Impact
877-334-9638
www.dealerimpact.com
Dealer Peak
866-455-2510
www.dealerpeak.com
Dealer Specialties
866-315-7615
www.dealerspecialties.com
Dealer Trend
888-357-8763
www.dealertrend.com
Page 164
Dealer.com
888-894-8989
www.dealer.com
2010 AWA Technology Winner
DealerOn
877-543-4200
www.dealeron.com
DealerSkins
866-664-6203
www.dealerskins.com
E
eBizAutos
800-987-3249
www.ebizautos.com
eCarlist
866-766-5478
www.ecarlist.com
F
Fresh Input
253-277-3477
www.freshinput.com
H
Higher Turnover
800-430-2119
www.higherturnover.com
Page 165
I
IZMO Cars
866-364-1035
www.izmocars.com
J
Jazel Auto
866-529-3555
www.jazelauto.com
K
K3 Automotive
866-644-7258
www.k3automotive.com
L
Liquid Motors
877-573-6877
www.liquidmotors.com
M
MJMI
732-382-4000
www.mjmi.com
My Dealer Biz
1-877-887-8874
www.mydealerbiz.com
N
Nexteppe
877-572-8892
www.nexteppe.com
P
732-450-8200
Page 166
Potratz Partners
866-840-5714
www.exclusivelyautomotive.com
Promaxonline
800-322-9034
www.promaxonline.com
Pure Dealer
877-5 PUREDEALER
www.automotiveseoblog.com
R
Reynolds and Reynolds
937-485-2000
www.reyrey.com
S
Search Optics-CA
888-509-9911
www.searchoptics.com
SEO Sport
800-991-3560
www.seosport.com
Smart Web Concepts
888-490-9933
www.smartwebconcepts.com
Page 167
T
TK Carsites
1-800-899-7791
www.tkcarsites.com
V
Vin Solutions
800-980-7488
www.vinsolutions.com
W
Wilson Software Corp
941-460-0476
www.interactivedms.com
World Dealer
866-485-8800
www.worlddealer.net
X
XI Group
888-924-6448
www.xigroup.com
Xspond.com
810-225-8350
www.xspond.com
Page 168
2010 AWA
Whitepaper PCG Digital Marketing
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Rev 1.

PGC Digital Marketing

2010 AWA Whitepaper PCG Digital Marketing

Liquid Motors ............................................................................................................................ 66

AWA For Search Marketing .................................................................................. 103

Dealer.com Automotive Advertising Platform Breaks New Ground ...................... 127

2010 AWA Whitepaper PCG Digital Marketing

About The Awards

2010 AWA Whitepaper PCG Digital Marketing

Open Letter From Brian Pasch

Brian Pasch, CEO

Are Your Advertising Dollars Helping Your Competitor?

2010 AWA Whitepaper PCG Digital Marketing

About The Website Selection Process For Search Marketing

Submitted Website company sent us the dealer website for consideration.

Reading Our Search Marketing Data Tables

2010 AWA Whitepaper PCG Digital Marketing

2010 AWA Award Categories

Phoenix Awards Representing website companies

Peak Performance Representing website companies that have the search

Pinnacle Platform The Pinnacle award is the highest recognition we

Pinnacle Platform winners deliver outstanding digital marketing platforms for

2010 AWA For Website Technology

The awards for Website Technology recognize

In 2011, the Website Technology Awards will be

2010 AWA For Website Design

Dealership Websites The award recognizes

OEM Websites Our consumer survey

Independent Automotive Websites When consumers shop for a used car,

2010 AWA Whitepaper PCG Digital Marketing

Ordering Additional Copies of This Whitepaper

Referencing This Whitepaper

Special Versions of The AWA Report

*Vendor descriptions on their profile page in this whitepaper have

2010 AWA Whitepaper PCG Digital Marketing

Local Search Testing

Domain Tested www.toyotaofsantabarbara.com

Toyota of Santa Barbara

2010 AWA Whitepaper PCG Digital Marketing

All Auto Network

All Auto Network

Local Search Testing

Domain Tested www.billkaychicagosuzuki.com

Billy Kay Suzuki

2010 AWA Whitepaper PCG Digital Marketing

Local Search Testing

Domain Tested www.bmwofnewport.com

2010 AWA Whitepaper PCG Digital Marketing

Local Search Testing

Domain Tested www.lyonscars.com

2010 AWA Whitepaper PCG Digital Marketing

Auto Lot Manager

Auto Lot Manager

Local Search Testing

Domain Tested www.jackmaxton.com

2010 AWA Whitepaper PCG Digital Marketing

Local Search Testing

Domain Tested www.pbtoyota.com

2010 AWA Whitepaper PCG Digital Marketing

Local Search Testing

Domain Tested www.paulyhonda.com

2010 AWA Whitepaper PCG Digital Marketing

Unique Inventory Titles

Local Search Testing