SAP HANA Enterprise Cloud Subscription Model

Frequently Asked Questions

Q) What is the new subscription offering on SAP HANA Enterprise Cloud?
Customers can now get access to SAP HANA applications and platform on a subscription basis
via the SAP HANA Enterprise Cloud. Previously, application and platform licenses were only
available in a Bring Your Own License (BYOL) model which required customers to have
perpetual licenses for SAP HANA and SAP HANA applications. The subscription covers the SAP
HANA enabled SAP applications such as SAP Business Suite, BW and powered by SAP HANA
applications along with SAP HANA Platform when purchased together with infrastructure and
managed services from SAP.
Q) Do customers have to buy SAP HANA on subscription, are there alternative options?
For SAP HANA Enterprise Cloud, subscription pricing is an additional alternative to the existing
perpetual license option which continues to be available. Customers also have the flexibility to
adopt a partial subscription model. For example customers can get access to SAP HANA via a
subscription agreement, while licensing the SAP Applications using a BYOL approach.
Q) What are the benefits of the subscription model for SAP HANA Enterprise Cloud?
With the new subscription model, customers can get started with SAP HANA and applications
with low upfront investment resulting in faster time to value. The subscription offering significantly
lowers the barriers to get started with SAP HANA based applications. This gives an option to
customers who are looking to transition from a capital expense to an operating expense model.
Q) Is subscription pricing available for on-premise deployments of SAP HANA and applications?
No. this subscription pricing is only available via the SAP HANA Enterprise Cloud offering.
Q) How does SAP HANA Enterprise Cloud compare to SAP HANA Cloud Platform?
SAP HANA Enterprise Cloud is a private managed cloud and is the fastest and easiest way to
access HANA based innovations for mission critical applications delivered in the cloud as a
managed service. Customers can access SAP HANA and SAP HANA based applications, such
as SAP Business Suite and SAP BW, via the SAP HANA Enterprise Cloud and take advantage of
HANA optimized infrastructure as well as tailored professional services delivered by SAP or
certified partners. Customers can either bring their existing SAP HANA and applications licenses
to be managed by SAP via this offering, or choose subscription based access.
The SAP HANA Cloud Platform is a complementary offering to the SAP HANA Enterprise
Cloud. It is SAPs Platform-as-a-Service (PaaS) offering in the public cloud, and the foundation
platform to develop new applications as well as build extensions to existing SAP and non-SAP
applications. It provides developers a set of application and database services and features
native HANA, integrated and open (Java) developer experiences.

Q) Which products, applications and platform offerings are available on a subscription basis via
the SAP HANA Enterprise Cloud?
The following list contains examples of SAP applications that are available on a subscription
basis *.
This is not a comprehensive list; please check with your sales representative as additional
applications are being made available on an ongoing basis:
o
o
o
o
o
o
o
o
o
o
o
o
o

SAP Business Suite on HANA (some product/country/customer restrictions may apply)

SAP Netweaver Business Warehouse
SAP HANA, Database Edition for SAP BW
SAP HANA, Platform Edition
SAP HANA, Base edition
SAP HANA, LREA can be released with SAP HANA Platform Edition and SLT but without
SAP Data Services
SAP HANA, Runtime edition for SAP BW
SAP Fraud Management
SAP Fraud Management for Public Sector
SAP Fraud Management for Insurance
SAP Customer Value Intelligence
SAP Audience Discovery & Targeting
SAP Social Contact Intelligence

*Certain limitations may apply. Please check with your SAP sales representative.
Q) Are all these subscription offerings available today?
Yes. Certain limitations may apply. Check with your SAP sales representative.
Q) What are the next steps for an existing customer that wants to take advantage of subscription
pricing? Where does a new customer go to get started?
New customers interested in the SAP HANA Enterprise Cloud offering can get started today by
contacting their SAP account representative. The best way to obtain more information is to visit
www.saphana.com.
Q) How does this announcement complement the announcement made on March 5th?

SAP continues to drive cloud leadership; this comes from applications, platform and ecosystem.
The March 5th announcement around the SAP HANA Cloud Platform and SAP HANA
Marketplace showed the technology leadership that SAP has and how SAP, partners and
customers can gain advantage from the platform. Todays announcement describes further
commitment to the cloud, the platform and the move to global application availability in a cloud
subscription model.