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University of Nijmegen
Previous research has revealed that when individuals are confronted with criticism of a personally
relevant group, mortality salience can lead to either derogation of the source of criticism or distancing
from the group. In this article, the authors investigated closure as a potential moderator of these reactions.
In Study 1, mortality salience led to greater derogation of a critic of a relevant group among high-needfor-closure participants but led to distancing from the group among low need-for-closure participants.
Study 2 showed that when a relevant group was criticized, mortality salience led to greater derogation
among participants who were led to believe that the boundaries of that group were impermeable but led
to greater distancing among participants who were made aware of the permeable nature of the group
boundaries. These findings demonstrate that closure of group membership moderates reactions to
criticism of a personally relevant group after mortality salience.
ify the conditions under which one strategy is preferred over the
other. In the following article, we suggest that reminders of mortality force the individual to decide whether a criticized group is
worthy of defense or whether it should instead be abandoned.
Furthermore, we suggest that this decision is largely determined by
the value attached to maintaining a social identity and the expectation of the possibility of abandoning a social identity. If such
value is high or such expectancy is low, we expect that reminders
of mortality will lead to greater defense of the identity. If, on the
other hand, such value is low or the expectancy is high, we expect
that reminders of mortality lead to distancing from the group. We
present two studies that were designed to assess the empirical
merits of this analysis. In both studies, we render the concepts of
value and expectancy into constructs that have previously received
attention in the literature on identity maintenance. In Study 1, we
focused on the concept of need for closure (e.g. Kruglanski &
Webster, 1996) to assess the potential moderating role of value
attached to identity maintenance in the reaction to identity threats
after mortality salience. In Study 2, we focused on the concept of
permeability of group boundaries (Tajfel, 1978) to investigate
whether contextually induced expectancies influence the preference for either one of the two terror management strategies.
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924
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925
Method
Participants. Participants were 106 students of the University of Nijmegen, Nijmegen, the Netherlands. They were granted 5 Dutch guilders
(approximately US$2.25) for their participation.
Procedure. Participants were recruited a week prior to the actual study
after an unrelated experiment. When participants had finished that unrelated experiment and returned to the main room, they were asked if they
would be interested in a study that consisted of directly filling out a
personality questionnaire and completing some questions a week later. If
they agreed, participants were led to an individual cubicle where they filled
out the Personal Need for Structure Scale and answered questions about
their experience with participating in experiments and about their age,
gender, and major. After completion, the experimenter made an appointment for the second part of the experiment. Seven participants did not keep
this appointment. Their data were discarded.
Those who did return a week later were welcomed by the experimenter
and guided to an individual cubicle. Upon arrival, participants were invited
to seat themselves in front of a microcomputer that guided them through
the experiment and generated the experimental tasks. The procedure of the
experiment was based on typical mortality salience research by Greenberg
and colleagues (e.g., Greenberg et al., 1994; Greenberg, Simon, Solomon,
Chatel, & Pyszczynski, 1992). The microcomputer first informed participants that the experiment consisted of several tasks that measured wordassociation strength and judgment. The word-association task began after
a brief introduction and three practice trials. This task actually served to
subliminally prime death-construct accessibility. Arndt et al. (1997) have
provided details on the empirical validation of this procedure, and Koole
and Dechesne (1999) have provided a Dutch version. The task consisted of
using specified keys on the keyboard to indicate whether two words that
appeared after each other on the screen were related. The 10 word pairs that
composed the task were unrelated to the actual purpose of the study. For
each word pair, a third word was flashed for 34 ms between the supraliminally presented words. In this way, the second supraliminally presented
word served as a mask for the subliminal prime. In the mortality salience
condition, participants were primed with death (dood in Dutch), and
control participants were primed with xxxx.
The judgment task followed directly after the mortality salience manipulation. Participants were informed that the Department of the Psychology
of Culture and Religion was participating in a nationwide survey on
opinions about universities. They were further informed that they would be
able to read an opinion about the University of Nijmegen that stemmed
from this survey and were asked several questions about their identification
with their university and about their judgment of the presented opinion.
The opinion stated the following:
My opinion about the University of Nijmegen? Well, I am glad I don't
study there. Studying in [...] is much more fun. I think few people
know where Nijmegen is, let alone that they have a university. By the
way, I recently read an article reporting that Nijmegen is one of the
worst universities in the Netherlands. I can imagine. Everything there
is listless and dull. Nothing ever happens. For those who are content
with a boring life, Nijmegen is the ultimate place to live. For those
who are smart and ambitious, it's better to study somewhere else. The
University of Nijmegen does not matter.
To assess the participants' response, an identification measure directly
followed upon this opinion. This measure was developed by Ellemers, Van
Knippenberg, De Vries, and Wilke (1988) and is composed of five identification statements that were applied in our experiment to university
affiliation (e.g., 'It is important for me to be part of the University of
Nijmegen.'; 'I enjoy being part of the University of Nijmegen.'). Thereafter, an evaluation measure followed that asked participants to indicate the
extent to which the person who gave the opinion was biased, used viable
arguments, and was likable. In addition, participants were asked to rate the
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926
general quality of the opinion and the desirability of meeting the person
who expressed it. These five items constitute the typical measure for
worldview defense in terror management research (see, e.g., Greenberg et
al., 1992). Participants could indicate their level of agreement to the
statements of both identification and evaluation measures on 9-point scales
(1 = not at all; 9 = completely). The final part of the study consisted of
several questions regarding the death (mortality salience condition) or xxxx
(control condition) item that flashed on the screen in between the appearance of each word in the word pair. Participants were asked how many
words they had seen during the presentation of each word pair, whether
they had seen a third word between the words, and if so, to write down this
word, and finally, to guess the word that was flashed within each word pair
by selecting one of five possible words.
These checks completed the study. Afterward, participants were instructed to return to the experimenter's room, where they were debriefed,
given their credit, and thanked for their contribution.
Table 1
Means for the Need for Closure X Mortality Salience
Interaction on University Affiliation
Mortality salience
Need for closure
death prime
xxxx prime
High
SD
N
Low
SD
N
5.07a
1.41
20
4.26b
1.31
25
5.37a
1.25
29
5.70a
1.30
22
Results
Subliminality check and pre-analysis. The data of three participants were not further analyzed. One participant's data were
discarded because the participant correctly indicated that death
was flashed between the supraliminally presented words.1 Two
other participants' data were discarded because the participants
indicated after the experiment that Dutch was not their native
language, which likely made them insensitive to any subliminally
presented Dutch word. The 96 remaining participants were classified in low- or high-need-for-closure conditions on the basis of a
median split {Mdn = 56).
Relative preference for distancing or derogation. To examine
the relative preference for the strategies of distancing or derogation, we first conducted a 2 (mortality salience: death prime vs.
xxxx prime) X 2 (need for closure: high vs. low need for closure)
between-subjects X 2 (identification vs. evaluation) withinsubjects multivariate analysis of variance (MANOVA) on the
identification and evaluation measures. This analysis yielded an
interaction of mortality salience and the within-subjects factor,
F(2, 91) = 5.95,p < .005, and the expected three-way interaction,
F(2, 91) = 4.32, p < .02. We subsequently analyzed the nature of
this latter interaction by performing separate 2 (mortality salience) X 2 (need for closure) between-subjects univariate analyses of variance (ANOVAs) on the identification and evaluation
measures.
Distancing. This 2 X 2 ANOVA performed on the university
identification measure yielded significant effects of mortality salience, F(l, 92) = 10.34, p < .002, and of the Mortality Salience X Need for Closure interaction, F(l, 92) = 4.51, p < .04.
The means for this interaction are displayed in Table 1. To support
the hypothesis that among low-need-for-closure participants, distancing constitutes the primary terror management strategy when
the individual is confronted with negative information about a
personally relevant group, two significant simple effect tests were
crucial. The first, assessing differences in identification between
the mortality salience and control conditions among low-needfor-closure participants indeed reached significance at F(l,
92) = 14.54, p < .001 (M = 4.26 vs. M = 5.70, respectively).
Low-need-for-closure participants identified less with the university when they were reminded about death. A similar comparison
among high-need-for-closure participants was not significant at
F(l, 92) = 0.85, ns (M = 5.07 vs. M = 5.37). The second
difference that would provide support for our hypothesis was
between low- and high-need-for-closure participants in the mortality salience condition. A simple effect test on these specific
scores yielded a significant result, F(l, 92) = 5.44, p < .03,
indicating that low-need-for-closure participants identified less
with the university in the mortality salience condition (M = 4.26)
than high-need-for-closure participants in the mortality salience
condition (M = 5.07). In the control condition, need-for-closure
differences were not found, F(l, 92) = 0.34, ns (M = 5.70 for
low-need-for-closure participants vs. M = 5.37 for high-need-forclosure participants). The general pattern clearly supports our
hypothesis. Decreased identification was found in the mortality
salience condition but only among low-need-for-closure participants. For them, distancing appeared to be the primary terror
management strategy.
Derogation. In contrast to distancing, we expected greater
derogation of the critic of the university as a result of mortality
salience among only high-need-for-closure participants. Our analysis started with a 2 (death prime) X 2 (need for closure) ANOVA
on the evaluation scores, which revealed only a marginally significant two-way interaction, F(l, 92) = 3.69, p < .06 (see Table 2
for means). To test whether high-need-for-closure participants
increase defense of their group when mortality is made salient, we
conducted simple tests. In accordance with our prediction, highneed-for-closure participants in the death condition were significantly less positive about the opinion and the person who gave it
1
We also analyEed the additional checks to assess the subliminal nature
of the prime. When asked to indicate how many words appeared on the
screen during the word association task, 7 of the 99 participants answered
that they had seen more than two words during a single trial. Surprisingly,
when asked directly whether they had seen more than two words, 9
additional participants answered affirmatively. The 16 participants who
answered that they saw more than two words, all indicated that the third
word was different from the two target words. As noted above, only one of
these participants was able to write down the correct word. A Pearson
chi-square analysis performed on the question asking participants to choose
the correct word out of five possible options revealed no significant
differences between conditions, ^ ( 4 , N = 98) = 3.77, p > .43 (one
participant was left out of this analysis because he did not choose between
the possible options). In sum, although several participants answered that
they had seen more than the two optimally presented words, there was no
indication of awareness of the exact prime.
Table 2
Means for the Need for Closure X Mortality Salience
Interaction on Evaluation of Opinion
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Mortality salience
Need for closure
death prime
xxxx prime
High
SD
N
Low
SD
N
3.45a
0.86
20
3-84a,b
0.63
25
4.05b
0.99
29
3-77a,b
0.86
22
Note. Lower scores indicate greater dislike for the target, with 1 = total
dislike and 9 = total liking. Means that do not share a common subscript
differ at p < .05 from adjacent row and column.
Discussion
The present findings corroborate our contentions that mortality
salience can lead to both distancing from one's group and derogation of the critic when dealing with criticism of a personally
relevant group, and individual differences in need for closure
constitute a determinant of the strategy that will be used. Lowneed-for-closure participants distanced themselves from the group,
and high-need-for-closure participants defended the group when
they were reminded of death. Our interpretation on the basis of
terror management theory is that group membership becomes more
important when mortality is made salient. Criticism regarding a
personally relevant group will therefore have a greater impact.
Distancing is used to reduce the impact of the opinion on other
aspects of the self. Distancing from one's group is the preferred
strategy of low-need-for-closure individuals because of their
greater tolerance for the ambiguity associated with the separation
between the self and the group. High-need-for-closure participants
desire maintenance of group membership, and derogation enables
them to deny the validity of less positive opinions regarding one's
group.
927
A factor that may potentially limit the validity of the conclusions that can be drawn from the present study is that we used an
individual difference measure to create high- and low-need-forclosure conditions. As a result of this procedure, need for closure
may have been confounded with the subsequent dependent variables. Indeed, if need for closure encompasses a desire for maintenance of group membership, then it might be expected that a
stronger need for closure was already associated with greater
identification with the group prior to the death prime and exposure
to criticism of the group. If this had been the case, then the level
of identification rather than need for closure might have moderated
the effects. The results of Study 1, however, speak to such a
confound. In the xxxx control condition, high- and low-need-forclosure participants did not significantly differ in their affiliation
with the university nor in their evaluation of the critic. These
results thus suggest that need for closure and identification with
the university constitute independent constructs. Yet, this conclusion must be drawn tentatively because the two measures were
separated by comments critical of the university. To rule out the
potential confound of need for closure and identification entirely,
we conducted a separate survey asking 109 students of the University of Nijmegen to fill out the Personal Need for Structure
Scale and the identification measure used in Study 1. Analysis of
this survey yielded a very weak correlation, r(109)= .005, thus
suggesting that need for closure was unrelated to identification
with the university at the beginning of Study 1.
Another issue involves the exclusive focus of Study 1 on criticism of the group. We opted for this exclusive focus because we
suspected that only negative information would evoke the derogation and distancing responses found in the mortality salience
condition. We did not actually investigate it, however. A potential
alternative explanation for our claim that mortality salience in
interaction with negative information evokes the responses would
therefore be that mortality salience in itself, independent of the
valence of information, mobilizes these responses. It is imaginable
that when people are confronted with death, they become aware of
the futile nature of all their investments in the world and, consequently, will lower their identifications. From this point of view, it
can be predicted that low-need-for-closure individuals who are
confronted with death will abandon all identifications independent
of their valence, and high-need-for-closure and mortalityconcerned individuals will decrease their evaluation of any
opinion.
Previous research reduces the viability of this hypothesis. Many
studies have shown that mortality salience only leads to negative
evaluations of targets who criticize the worldview of the participants (as reviewed in Greenberg et al., 1997). In addition,
Dechesne et al. (in press) found that distancing from a sports team
after mortality was made salient only occurred after the team
dramatically lost a game but not in a preseason experimental
session. Finally, in a recent study we directly assessed the effects
of mortality salience on reactions to praise of the local university
(Dechesne, Janssen, & Van Knippenberg, 1999). In contrast to the
findings of Study 1, reminders of mortality led to greater identification with the university. The evaluation of the person who
praised the university was unaffected by the mortality salience
manipulation. These findings suggest that only when a personally
relevant group is threatened does mortality salience impose the
choice between derogation or distancing.
928
Study 1 thus revealed that those participants who were motivated to reach closure derogated a person who criticized a personally relevant group after they were reminded about death, whereas
those who lacked such motivation distanced themselves from the
group under the condition of mortality salience. The value that
participants attached to the goal of maintaining a particular identification thus appeared to be a determinant of the terror management strategy that was used.
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Study 2
Apart from these individual differences in value attached to
maintenance of group membership, there may be other parameters
of such commitment. Specifically, the literature on motivated
social cognition (see, e.g., Pittman, 1998; Kruglanski, 1996; Kuhl,
1986, for reviews) suggests that commitment to a particular goal is
not only determined by the value that the individual attaches to a
particular goal but also by the expectancy that a given strategy is
possible. In the present context, this analysis implies that people
adopt derogation or distancing as terror management strategy, not
only as a function of the value that the individual attaches to
maintaining or abandoning a criticized group. It is perhaps also a
function of expectations relating to the actual possibility of maintaining or abandoning a criticized group. In Study 1, both maintaining and abandoning group membership constituted plausible
options. Yet, there may be factors that substantially reduce or
enhance expectancies regarding the possibility of maintaining or
abandoning group membership.
The structural properties of the group seem to constitute a
particularly powerful determinant of such expectancies. There are
groups that by virtue of their makeup can necessitate individuals to
maintain their identification. Examples of such groups include
nations and families. Although, in theory, it is possible to shift to
alternative groups, the category of groups that includes families
and nations may be such a fundamental part of one's self-structure
that for the majority of people such affiliation would be virtually
impossible to abandon. In contrast, experimentally created groups,
such as in the minimal group paradigm, are temporary and easy to
break with. In conceptual terms, the extent to which the individual
is able to distance from a particular identification depends on the
permeability of group boundaries (Tajfel, 1978). Permeable group
boundaries allow shifts in identification, whereas impermeable
boundaries do not. By integrating this work on permeability of
group boundaries and motivated social cognition, we can make the
argument that in the context of group affiliation, permeability
constitutes an essential determinant of the expectancies regarding
commitment to maintaining affiliation with a threatened group and
the subsequent strategies that people adopt. When the boundaries
of the group are believed to be impermeable, the expectancy
regarding the possibility of abandoning the criticized group is null,
and, consequently, none can adopt the strategy of distancing. In
contrast, when the boundaries of the group are believed to be
permeable, the expectancy regarding the possibility of abandoning
the group is substantial, thus making distancing a viable strategy to
react to group threats. Research has already indicated that the
permeability of group boundaries has important implications for
identity management and maintenance strategies. In support of the
foregoing analysis, impermeability has been found to increase
preference for collective identity enhancement compared with
individual mobility options when group-status is threatened (Ellemers et al., 1988; Jackson, Sullivan, Harnish, & Hodge, 1996).
We conducted Study 2 to investigate whether permeability of
group boundaries moderates the strategies that people adopt when
reminded about death and confronted with negative information
about a personally relevant group. We hypothesized that groups
with impermeable boundaries would be maintained if criticized,
and mortality salience would therefore lead to defense of the
group. In contrast, groups with permeable boundaries allow distancing, and criticism in combination with mortality salience was
therefore predicted to elicit this tendency. The major addition of
Study 2 was thus the manipulation of permeability. To this end, we
made use of a priming technique that is only practicable if the
boundaries of the criticized group have both permeable and impermeable aspects. University affiliation involves considerable
commitment both in terms of hours spent per day and the duration
of affiliation, which varies from at least 4 years for most to a
lifetime for some. At the same time, however, it requires little
more than a phone call to the administration to abandon this
commitment. We therefore again used university affiliation.
In the study, participants were made aware of the permeability
or impermeability of university affiliation, confronted with death
and criticism about the university, and asked to evaluate the critic
and indicate affiliation level. It was expected that those who were
made aware of the impermeability of university affiliation and who
were confronted with death and criticism of the university would
express greater dislike for the critic as compared with nonmortality-salience participants. In contrast, those who were made
aware of the permeability of university affiliation, reminded about
death, and confronted with negative information about the university would induce distancing compared with their non-mortalitysalient counterparts.
Method
Participants. Participants were 79 students from the University of
Nijmegen, who contributed on a voluntary basis and who were either
given 5 Dutch guilders (US$2.25) or research requirement credit for their
contribution.
Procedure and materials. The procedure and materials were similar to
Study 1 with the following exceptions. First, this study was completed in
a single session. More important, instead of a measure of need for closure,
a manipulation of impermeability was included. This manipulation consisted of (a) a cover story, (b) a "newspaper" article supposedly taken from
a nationally renowned newspaper, and (c) a memory task that was included
at the end of the study. The cover story informed participants that they
would engage in a memory task that involved an article about universities.
They then read the article, which informed impermeable-condition participants of the following:
Survey: University Change Cause of Many Concerns (taken from
NRC Handelsblad, 14 March 1998)
The choice for a university appears definite in practice. This conclusion constitutes the core of an Inter-University Research Institute
report that was commissioned by the Ministry of Education, Culture,
and Science. Cutbacks in the academic system and the shortened study
length have added to the irreversibility of university affiliation choice.
A survey held among 600 students who changed universities also
indicates that changing over often leads to many personal problems.
Getting acquainted with the city, finding suitable housing, and making
new friends often entails more difficulties than expected. Further-
929
Table 3
Means for the Permeability X Mortality Salience Interaction on
University Affiliation
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Results
Subliminality check. Three participants indicated that they had
seen death as a third word within each word pair.2 Their data were
not further analyzed. The results of the 76 remaining participants
were subjected to 2 (mortality salient vs. control) X 2 (permeability vs. impermeability of boundaries) ANOVAs on the identification and evaluation measure.
Relative preference for distancing or derogation. We performed a 2 (mortality salience: death prime vs. xxxx prime)
X 2 (permeability: permeability vs. impermeability) betweensubjects X 2 (identification vs. evaluation) within-subjects
MANOVA on the identification and evaluation measures to assess
the relative preference for the two strategies. This analysis yielded
an interaction of permeability and the within-subjects factor, F(2,
71) = 4.34, p < .02, and a significant three-way interaction, F(2,
71) = 4.67, p < .02. To further explore the nature of the threeway interaction, we analyzed the identification and evaluation
measures separately using a 2 (mortality salience) X 2 (permeability) between-subjects univariate ANOVA.
Distancing. This 2 X 2 ANOVA performed on the identification measure revealed a marginally significant main effect of
permeability, F(l, 72) = 3.49, p < .07, that was qualified by a
Mortality Salience X Permeability interaction, F(l, 72) = 6.51, p
< .02. The means are displayed in Table 3. We used simple effect
tests to explore the nature of this pattern. In accordance with the
hypothesis, decreased identification due to mortality salience was
found among only those who were primed with the permeable
aspects of university affiliation, F(l, 72) = 7.10, p < .02 (M
Mortality salience
Permeability
Death prime
xxxx prime
Impermeable
SD
N
Permeable
SD
N
5.96a
1.44
19
4.60b
1.50
17
5.61a
1.30
20
5.82a
1.10
20
2
As in Study 1, the other checks indicated that participants were
unaware of the manipulated words. When directly asked whether they had
seen more than two words during each trial, 8 of the 78 participants
answered affirmatively. Only 3 of these participants were able to write
down the correct word. A Pearson chi-square analysis on the multiplechoice question revealed no statistical differences between conditions,
^ ( 4 , N = 79) = 0.20, p = 1.00.
930
Table 4
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Mortality salience
Permeability
death prime
xxxx prime
Impermeable
SD
N
Permeable
SD
N
2.62a
0.89
19
3.69b
1.20
17
3.36b
1.07
20
3.50,,
1.19
20
Note. Lower scores indicate greater dislike for the target, with 1 = total
dislike and 9 = total liking. Means that do not share a common subscript
differ at p < .05 from adjacent row and column.
Discussion
Study 2 provides clear support for the hypothesis that permeability of group boundaries moderates the response to criticism of
a group when participants are confronted with death. Those made
aware of the more temporal and permeable nature of university
affiliation and reminded about death responded with lower identification with the university when it was criticized. In contrast,
those made aware of the more enduring and impermeable nature of
university affiliation and confronted with the prospect of mortality
responded with greater dislike of a critic of the university.
General Discussion
The leitmotif running across the present studies was the specification of the nature of derogation and distancing processes found
in previous research on the effects of mortality salience. The focus
of both studies was on the potential moderation of closure. In
Study 1, those who were motivated to uphold existing structures,
or to maintain closure, were found to exhibit lower evaluations of
a critic on the local university after they were reminded about
death. However, the evaluations of those who were not motivated
to maintain closure were unaffected by the death manipulation. In
contrast, the latter group of participants was found to have lower
levels of identification after being criticized and reminded about
death compared with high-need-for-closure participants in the
death condition and low-need-for-closure participants in the control condition. Study 2 yielded a similar pattern of results, using
the extent to which group boundaries are closed, rather than
individual motivation to maintain closure, as the independent
variable. Participants who were made aware of the impermeability
of university affiliation responded with greater dislike of a critic of
their university when they were reminded about death, whereas
participants who were made aware of the permeability of this
affiliation did not. Rather, these latter participants responded to the
criticism with lower identification after they were reminded about
death.
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