Thursday 25 February 47pm

ARTISAN STUDIOS

OPEN DAY

CREATIVE WORKSPACE PROVIDER REQUIRED FOR

THE FORMER OFFICES OF WINSOR & NEWTON

OPEN DAY INVITATION

ARTISAN STUDIOS
Whitefriars Avenue
Harrow, HA3 5RN
Thursday 25 February 47pm

SCHEDULE
4:00 pm

Arrivals

TO BOOK
As spaces are limited please register attendance
to confirm your place by emailing:
Shehzad.Ahmed@harrow.gov.uk
For further information call Shehzad Ahmed,
Harrow Council Economic Development Officer
on 020 8736 6084
Artisan Studios Open Day is organised by Harrow
Council, delivered in partnership with Altomart Ltd who
are the freeholder of the building, and supported by the
GLA through the London Regeneration Fund. A creative
workspace provider will complete the partnership.

4:004:30pm Canaps
Networking
Entertainment
4:304:45pm

Opening speeches

4:455:45pm

Tour of the building

5:457:00pm
Q&A Session
1:1s

Registering Interests, Canaps, Entertainment
Cover image: Winsor and Newton sphinx above the entrance
Philipp Ebeling/Harrow Council Regeneration Programme

Contents

Introduction

Introduction

Tour the building, network with other like minded

providers, meet the team, assess a new opportunity,
express an interest, enjoy a variety of local entertainment
and food and then fill the building with tenants and
creativity!

Foreword
Local support for creative workspace
London Regeneration Fund Bid
The s106 Agreement
The Employment Management Plan
Information about the building

If you are a creative workspace provider, or a budding

potential provider, and have the passion, vision,
creativity, drive and entrepreneurial flair to revitalise the
former Winsor and Newton building, we would like to
meet you and show you around the new building.
Allocated for the creative and media sector, Artisan
Studios is undergoing refurbishment and a provider is
sought to open the building from April 2016.

Following page: The new frontage or Artisan Studios, the former offices
of Winsor and Newton. Philipp Ebeling/Harrow Council Regeneration
Programme

FOREWORD
from Councillor Keith Ferry

Shaping Harrow for a Creative Future

Dear Creatives,
Harrow is embarking on a 1.75bn regeneration
programme. We have also secured 1.5m London
Regeneration Fund to support the creation of co-working
creative and media space. We seek a workspace
provider to take this forward and would like to invite you
all to our open day on 25th February to see our plans for
Artisan Studios.
Harrow is currently undergoing its largest regeneration
plans in a lifetime. This includes the creation of a new
creative workspace at Artisan Studios - the former
Winsor and Newton building.
We want to see Artisan Studios flourish and will support
the right provider. Together we can spread the benefits
of the project across the borough. We hope to see the
building used for a range of different creative purposes

and by those from the creative sector (designers/artists etc). So

whether it is held as a gallery, art and craft workshop or painting
exhibition we want to attract people locally as well as from all over
London.
We believe this is possible given the location of Artisan Studios in the
heart of Wealdstone and only 12 minutes to Euston from Harrow and
Wealdstone. The area itself is ethnically diverse which is reflected by
the various restaurants nearby as well as the town centre which also
offers a wide range of local shops and community venues.

3,500 artists likely to lose their place of work in the next

five years, there will be considerable workspace demand.
Artisan Studios, alongside the proposed creation of a
town square and the other workspaces, offer a great
opportunity to attract and create a more vibrant creative
industries sector and attract new small businesses
replacing traditional manufacturing lost.
The following projects are also underway in Harrow and
will form some of the wider support:

Wealdstone also lends itself to the success of Artisan Studios through

its massive opportunities for good growth. Wealdstone has been
identified by the Council and the Mayor for London as priority area
for regeneration and is part of the Heart of Harrow Opportunity Area.
In the next 5 years Wealdstone will benefit from 4,000 new homes,
the relocation of Harrows Civic Centre, a new leisure centre, and the
redevelopment of the Kodak site.

free mentoring for start-up businesses and enterprises

trading for up to five years
free pop-up shop facilities for new start-ups
providing free upskilling in the workplace, creating and
supporting apprenticeships
providing opportunities for local businesses to become
suppliers to the council

This programme will help Wealdstone create demand for workspace

and bring redundant sites and empty property into use. The array
of proposed activities will enable Wealdstone to realise its potential,
benefit from its proximity to Camden and Central London, attract inward
investment and become the chosen destination for new and start up
businesses.

With regeneration being one of the top 3 priorities of the

council, equating to a 1.75bn investment programme,
it is truly exciting times and exciting opportunities in
Harrow.

Harrow was ranked fourth in the national entrepreneurial hotspot list

with 9259 businesses registered in the Borough in 2013. The strong
entrepreneurial base locally and an active highly qualified resident
population are forecast to drive demand for employment space and
opportunities in Harrow. The council aims to lead by example and is
relocating its civic centre functions to Wealdstone Town Centre.
The report Creating Artists Workspace (GLA 2014) indicates that with

I hope you are also excited about the creative future of

Harrow and I hope to see you at the Open Day on 25th
February.

Councillor Keith Ferry

Deputy Leader and Portfolio Holder for Business,
Planning and Regeneration

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COMMENTS AND FEEDBACK ON THE BID PROPOSALS ...

have a place to meet people,
talk, perhaps play cards but
mainly just feel part of a
community.
Tom
The Carroll
projects will help
Wealdstone create its own
identity, enabling communities
and businesses to take a greater
stewardship of the area in which
they live and trade. I trust the
GLA will support our ambitious
programme.
Keith Ferry
Deputy Leader of Harrow Council

phenomenal potential. Sadly

lots of business have left the
area which has had many
repercussions.
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and finance toismake
happen.
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COMMENTS AND FEEDBACK ON

14 THE BID PROPOSALS ...

The area is a rat run for drug

dealers. Fear of crime is a
problem and has a massive
impact -especially on vulnerable
residents.
Constable Nanglegan

Older people in the area feel

very isolated and a lot of us are
lonely. It would be nice just to
have a place to meet people,
talk, perhaps
cards but
Wealdstone
is a play
big challenge
feel part
of a
butmainly
it has ajust
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thatcommunity.
really wants the place to
Tom Carroll
achieve
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LOCAL SUPPORT
FOR THE CREATIVE
WORKSPACE
PROJECT
We really want to make it a more
attractive place so people want
to spend time here.
Sarojini Patel + June Skidmore
Wealdstone Active Community and
neighbourhood champions

are priced
out...they
GLA Artists
will support
our ambitious
need affordable workspace.
programme.
KeithSarah
FerryKersey
Deputy Leader of Harrow Council

Community events would bring

community spirit, help make the
Wealdstone feel more friendly
and encourage people to take
more care of the area.

We support the bid 100%. We

want to see more places to sit,
more shops and attractions.
Hanif Aswat, Metro convenience
shop
Community
events would bring

The area is a rat run for drug

dealers. Fear of crime is a
problem and has a massive
impact -especially on vulnerable
Weresidents.
support the bid 100%. We
Constable
Nanglegan
want
to see more
places to sit,

community spirit, help make the

Wealdstone feel more friendly
and encourage people to take
more care of the area.
Im supportive of investment in
the area. There isnt much to do
in the evenings. It would be
good to have a cinema or events
happening in the evening.
Adam Lior, The Gym

Supporting the Bid

I would
love to see a
Michael Lockwood, CEO Harrow
Council.
makerspace in Harrow. The
Paul Nichols, Divisional Director Planning and Regeneration
closest one I know with disabled
Tobias Goevert, Head of Regeneration and Design
access is in South London. If I
had access to a makerspace and
studio space then I could be self
sufficient financially.
Janet Bell

After 6pm they call it the

twilight zone around here. We
are very supportive of
investment in Wealdstone,
especially in better shops and
things to do in the evening.
Wayne Queensborough Hilton and
Fox
Agents
WeEstate
are so
surprised and happy
to see something happening
here today! It shows it could be a
place where people could meet

Supporting the Bid

Local residents

more shops and attractions.

Hanif Aswat, Metro convenience
shop

Ive been here for ten years and

the area has definitely declined.
Theres no footfall. Im very
supportive of any initiatives that
increase footfall and attract new
business
Imran Khan Vision Savers Opticians
We are proud to live in
Wealdstone but would really
like to see a place where the
community comes together.
There
isnt to
much
I would love
see afor young
people toin
do.
makerspace
Harrow. The
Segalone
andI Jo
closest
know with disabled

access is in South London. If I

had access to a makerspace and
studio space then I could be self
The proposals
are interesting
sufficient
financially.
and
Janet
Bellcommendable, especially
improvements to Trinity Square
and the idea for workspaces.
I would definitely be interested
in creative space for artists.
Kishor Sodha
We have been running line
dancing classes in Wealdstone
for 4 years and have struggled to
find a spaces to rehearse. We

Ive always thought that

Wealdstone is a place with
phenomenal potential. Sadly
lots of business have left the
area
whichinhas
many
Older
people
thehad
area
feel
veryrepercussions.
isolated and a lot of us are
What
is
needed
is
leadership
lonely. It would be nice just to
finance
to make
it happen.
haveand
a place
to meet
people,
Ratcliffe
talk,David
perhaps
play cards but

Im supportive of investment in
the area. There isnt much to do
in the evenings. It would be
good to have a cinema or events
in live
the evening.
Wehappening
are proud to
in
Adam Lior,but
Thewould
Gym really
Wealdstone

13

mainly just feel part of a

community.
Tom Carroll

Artists are priced out...they

need affordable workspace.
Sarah Kersey

The area is a rat run for drug

dealers. Fear of crime is a
problem and has a massive
impact -especially on vulnerable
residents.
Constable Nanglegan

Ive been here for ten years and

the area has definitely declined.
Theres no footfall. Im very
supportive of any initiatives that
footfall
and attractinnew
Imincrease
supportive
of investment
the business
area. There isnt much to do
Imran
Khan Vision
SaversbeOpticians
in the
evenings.
It would

The pictures
on where
the the
left were taken at the Community Event
like to see a place
good to have a cinema or events
community comes together.
where There
conversations
ideas
happening
in theand
evening.
isnt much for young were held about the project
Adam Lior, The Gym
to do.
supportpeople
captured.
Segal and Jo
Further information can be found in the Wealdstone Works
document.
After 6pm they call it the
twilight zone around here. We
are very supportive of
investment in Wealdstone,

The proposals are interesting

and commendable, especially
improvements to Trinity Square
and the idea for workspaces.

Left: Signatures of support for Harrows bid to the London

Regeneration Fund

THE LONDON
REGENERATION
FUND BID
Harrows winning bid to fund three projects
including Artisan Studios
The Greater London Authority (GLA) launched a funding
round under the London Regeneration (LRF) fund last
year inviting bids from London boroughs.
The LRF differed from other previous funding rounds in
that there was a call for workspaces and boroughs to
facilitate that.
After a competitive process, the GLA has agreed, in
principle, to award a grant to Harrow Council. The
following three projects will be delivered:

1. Artisan Studios
This is the former Winsor and Newton building in Wealdstone. It
forms part of a mixed-use development site that is led by Barratts with
residential and employment space.
As part of the s106 agreement, there is a condition that the employment
space is used for the creative sector. The residential scheme is
underway and some residents have already moved into the apartments
completed with other apartments scheduled for completion. The
employment space is comprised of Artisan Studios and an additional 5
smaller units under a residential block.
At present, the scope is limited to Artisan Studios which sits by itself
on the site but the possibility may extend to the other 5 units in time,
subject to discussions and negotiations. The 5 units and Artisan Studios
are owned by different freeholders.
The funding from the GLA will allow a partnership with the freeholder of
Artisan Studios to offer subsidies to attract creative people to use the
space, as well as flexibility in the funding for a workspace provider.
Altomart, the freeholder have completed the shell of the building
and have commenced fit out. They are working from the 3rd floor
downwards and Harrow Council would like the workspace provider to
be involved in the fit out, especially on the ground floor.
Although the Council and the freeholder would like one workspace
provider for the whole building, they are open to taking expressions
of interests for parcels of space. For example, an option may be for a
provider to take the ground floor only whilst another provider/tenant
takes the 2nd and 3rd floor. There are a number of possibilities and
more information will be provided and can be discussed on the open
day.

The funding from the GLA is for 2 years but the subsidies
will last 5 years. The freeholder will offer a lease to the
provider(s) to match that term. The workspace provider
will be sought to contractually start from April 2016.
The success of this project will galvanise the
regeneration of Wealdstone and it will provide an
opportunity for local creative people to have a base.
2. Trinity Square
We will create a new public square adjacent to Trinity
Church. Local people will be heavily involved in steering
and developing the designs to ensure that the space
meets current and future demands for all communities
including residents, businesses, and community and
faith groups. The space will facilitate better events to
be delivered. The community will also be engaged for
stewardship meaning to assist with the upkeep of the
space and delivering activities to animate the space.
3. Business Support
This project will provide support to Wealdstone
businesses, strengthen the local traders association,
create a brand for the area and deliver a number of
events.

THE SECTION 106 AGREEMENT

AND ECONOMIC OPPORTUNITY
The development of the building is enabled by the following terms:
The retention and refurbishment of the Winsor and Newton former
office building for business and employment uses B1(A), B1(B), and
B1(C)
New B1 employment space equating 2,921 sqm.
An Employment Management Plan (EMP): a strategy jointly
agreed with the council and the owner setting out initiatives to support
businesses and inward investment for Creative industries in the
Employment floor space within the Development.
Creative industries means those industries which have their origin
in individual creativity, skill and talent and which have a potential for
wealth and job creation through the generation and exploitation of
economic property examples of which include: Advertising, Architecture,
Arts and Antiques, Design, Design and Fashion, Digital Entertainment
Media, Music and the Visual Performing Arts, Publishing, Radio and TV.
The examples given of creative industries were taken from GLA
Economics London Creative Sector Note 33. That report also incudes
Video Film and Photography, as creative industries.

Previous spread: Fit out of Artisan Studios, in progress

Philipp Ebeling/Harrow Council Regeneration
Programme

THE EMPLOYMENT MANAGEMENT

PLAN
Harrow would like input from the workspace provider on
the Employment Management Plan.
This will include the tenancy strategy, marketing plans
and support to be offered to businesses within the work
space.

INFORMATION ABOUT THE

BUILDING
Artisan Studios are located within easy walking distance of Harrow and
Wealdstone station and the areas vibrant shopping district.
Artisan Studios is a detached 3 storey building which offers loft style
studio offices, benefitting from high exposed ceilings and walls, large
windows offering excellent natural light, new lift and services, new
washrooms and common parts.
Externally the building looks onto newly landscaped gardens and has
allocated parking.
The Artisan Studios building total approx. 23,756 sq ft and can be sub
divided into suites 3,000 sq ft upwards. Male and Female washrooms
are on each floor. There is an impressive communal entrance with
automated passenger lift.
KEY FEATURES
Suites of 3,000 - 23,756 Sq Ft
Loft Style Studio Offices
High Ceilings
Good Natural Light
New Services
Close to Station
14 Min Fast Link To Euston
Parking
Bespoke Design Fit Out

The building is the remainder of the former Winsor Newton

factory site, being itself the former offices for the factory and
organisation. The building and site is ideal for use by the
creative industries:
1. Precedent and story: There since 1937, and part of a royal
chartered, world famous paint brand the opportunity to inspire
through new use, as manufacturing gives way to knowledge
work, is huge.
2. The building construction, materiality, and envelope suit
the creative industries. High ceilings, large windows, steel
columns with large open floor plates, and robust concrete
floors.
3. Adjacent to a new public square and well connected by
transport.
4. Set within a site that includes usable exterior space
for multiple use, car parking at the lower end, to markets,
temporary pop-up use, and bike storage at the more
imaginative end
5. Options for the use of the space(s):
Co-working
Lounge
Team Working
Meeting Rooms
Reception Area
Cafe and refreshments
Events
Maker spaces
External/outside events
Car parking

Above: Location plan

Above: Location plan with Barratts development

Left: Aerial view of Artisan Studios

Left: Ground floor plan

Left: First floor plan

Left: Second floor plan

ARTISAN STUDIOS

OPEN DAY

WE LOOK FORWARD TO SEEING YOU THERE!