Professional Documents
Culture Documents
Business
case studies:
Innovation
and inspiratio
incorporate n
sustainability
Introduction
This year saw a record number of entries into the Guardian Sustainable Business Awards,
which recognise and champion innovation and positive leadership happening within
business, from the supply chain to the board room. These case studies represent those
people and projects which are helping businesses do better and be better.
At a time when the corporate business-as-usual mentality will no longer suffice, it is
inspiring to see so many projects and initiatives which are actively pursuing meaningful
sustainability. This year weve included two new categories: net positive and natural
capital, to reflect the evolving nature of corporate sustainability action.
This ebook profiles the winner(s) in each category, and all the runners- up, from a family
dairy producing green cheddar (in a good way!) to large companies working to integrate
sustainability into their business model.
Weve also created a useful searchable database of this years case studies, along with
those from previous years, so its easy to pull out specific themes.
Enjoy the read.
Introduction | 2
Contents
1 Communications
Communicating sustainability
Innovation winner - Carbon Tracker: Changing the financial language of climate change
Impact winner - Tesco: Sparking the debate on food waste
AT&T: Encouraging employees to do one thing for sustainability
Carlsberg: Makes website about its social enterprise achievements
diva creative: encouraging young people to use buses
GabiH2O: Campaign involving animated camel saves UK 540m litres of water a year
Keep Britain Tidy: Putting insects on the menu
Mediae: Making farming tips irresistible for Kenyan farmers
Nestl: Puts QR codes on its products
Nokia: Dancing its way to a sustainable future
Positive Luxury: Butterfly mark creates a community of brands
PwC: Giving employees the confidence to discuss sustainability with clients
Sainsburys: Explaining sustainability goals using movies
The Capital Institute: Field guide to how money can do good
WasteSolve: Helping Lincolnshire food firm to transform its waste policies
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2 Impact
Social Impact
Innovation winner - Shared Interest: Mutual society lends money to farmers no one else will help
Impact winner - Accenture: Helping Vodafone identify socially useful new services
Alquity Investment Management: Investments that change lives
AT&T: Message on texting and driving: it can wait
Carbon Clear: Low-smoke stoves save lives in Sudan
Carillion: Flying the flag for apprenticeships
Casual Films: Offering work experience to disadvantaged wannabe film-makers
Friska and Deki: Microfinancing helps businesses in poor countries
Give as you live: Plugin makes charitable giving an everyday thing
H&M: Collects 3,500 tonnes of old clothes in one year
Heineken: Suggests we should dance more and drink slowly
Impactt: Educating child workers
Manchester University: Brings its skills to finding state school governors
Morgan Stanley: Connecting students with local charities
neighbourly: Helping business become a force for good
O2: Encourageing social entrepreneurship among the young
RBS: Unleashing the UKs inner entrepreneur
Royal Mail: Apprenticeships target youth unemployment
SwissLeg: Makes and fits affordable prosthetic legs for war victims
The Resilience Centre: Helps town in Gloucestershire generate own energy
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Contents | 3
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Collaboration
Innovation winner - Hewlett-Packard: Introducing large-scale e-waste recycling in Africa
Impact winner - Barts: Links energy saving to patient care and saves 105,000 in first year
2degrees: An online community for sustainable business
AkzoNobel: Backing renewable raw materials
Anglo American: Shaping a legacy to be proud of in Brazil
AT&T: Blueprint for water efficiency
Business Benchmark: The animal welfare index
ColaLife: Makeing an affordable anti-diarrhoea kit
The Cool Farm Tool: A better way of engaging with farmers
Ecotricity: Ecotricity and Nissan install UK electric-car-charging network
Forum for the Future: Leading an energy revolution
Impactt: Working to improve garment workers lot
MITIE: Sky, MITIE and Bunzl work together to reduce food packaging waste
Patagonia: Urging customers Dont buy new, search eBay
Recofloor: Making new floors and traffic cones from vinyl off-cuts and waste
World Business Council for Sustainable Development: Vision 2050
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Net Positive
Innovation winner - Abundance Generation: Invents democratic finance
Impact winner - Kingfisher: Pioneers environmental philosophy
Accor: Hotel guests help local farms plant trees
B&Q: Breathing new life into neglected woodlands
Considerate Hoteliers: Bringing sustainability to the hospitality sector
Dell: Wants to give back ten times what it takes, sustainability-wise
Digicel: Rebuilding Haitis schools
Levis Strauss: Pilot line of low-energy, sustainably made clothing
Nike: Releases app for designers containing index of materials
Straw Works: Helps clients build their own low-cost straw bale house
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Contents | 4
3 Resources
Waste
Innovation winner - Wyke Farms: Cheddar goes green in a good way
Impact winner - Kingfisher: Takes commercial make do and mend into the mainstream
ACE: Bringing carton recycling to the UK
B&Q: Selling bedding plants in compostable containers
Brother Industries: Recycling toner cartridges efficiently
CeDo: Making bin bags from plastics film
GENeco: Food waste and sewage does GENeco a power of good
Heineken: Beer dispenser saves landlords 90% of their energy bill
Magnum Opus: Opuss Magnum reduces legal paperwork by using the cloud
MBA plastics: MBA Polymers turns plastic waste into a raw material
Plastic Surgeons: Doing cosmetic repairs on any surface in the built environment
Unilever: Compressed aerosols cut carbon footprint by 25% per can
Veolia: South-East London facility runs homes on energy from household waste
Wasteless: Levis makes range of clothes incorporating recycled plastic
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Natural Capital
Combined winner - Boots: Quietly getting on with improving impact of Botanics range
Conservation Grade: Paying farmers for wildlife friendly planting
Miko coffee: Funding rainforest protection
Nestl: Plants 65 acres of UK butterfly meadows
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4 Special Awards
Consultancy of the year
Innovation winner - Impactt: Consultancy demonstrates that ethics and profit go together
Impact winner - Arup: Consulting wins for scale and attention to detail
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Judges
Sponsors
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Contents | 5
Innovation or impact?
Innovation winner
These organisations were set up to solve a sustainability problem or are
companies that recognise enshrining sustainability in their business from the
outset is a better approach to doing business. Past innovation winners have
included Cred, an ethical jewellery company which won the 2013 supply chain
innovation award and the charity SolarAid, which won the 2013 communicating
sustainability innovation award.
Impact winner
These organisations sought to become more sustainable by rejecting old
paradigms and finding new ways to do business. Past impact winners have
included B&Q, which won the 2013 carbon impact award and BSkyB which won
the 2013 communicating sustainability impact award.
Contents | 6
1
Communications
Communicating
sustainability
Inspiring action on
sustainability issues is
key. Judges looked for
stand-out examples
of campaigns that
have engaged and
entertained. Eliciting
action and leading
to tangible shifts in
behaviour.
Innovation winner
new vocabulary came into being when a team of financial and energy experts
used a groundbreaking report to question the huge scale of global investment in
high-cost, high-carbon fossil fuel assets, which are likely to become unviable in the
face of tougher regulation to limit climate change.
The degree to which global financial markets and climate policy were out of step with
each other, and the potential threat that posed to the financial system, became starkly
obvious in the Carbon Tracker Initiatives report Unburnable Carbon: Wasted Capital
and Stranded Assets, published in April 2013.
As a direct result of the report, ratings agencies, financial regulators and investors,
such as pension funds and investment banks, are now questioning the viability of
buying into coal, oil and gas companies when action to limit global warming will
mean many of their assets may become unviable and will need to stay in the ground.
The report reframed the climate debate by revealing the extent of misalignment
between global financial markets and climate security. It was unprecedented in
communicating to investors, in language they were familiar with, the risks associated
with capital expenditure ultimately warming the planet.
The report put the phrases carbon bubble, unburnable carbon and stranded
assets into the environmental and financial vocabulary. Carbon Tracker changed the
emphasis from looking at annual emissions to who was stockpiling carbon. In the
process the organisation has reinvigorated a global carbon budget debate, forcing both
individual and institutional investors to question their continued heavy investment
in fossil fuels.
Essentially, this small non-profit organisation translated climate risk into energy
demand and prices, so that it became relevant to people allocating capital today rather
than in five years time. The response was significant.
The concept of the carbon bubble has gone mainstream, declared the Wall Street
Journal, and the Guardian, The Economist, FT, Telegraph and New York Times also
covered the report. The International Energy Agency produced a special report on the
potential for stranded assets.
The team found innovative ways to spread the message. A talkie animation and
interactive map, hosted by the Guardian, brought the data to life with a simple
explanation of how coal, oil and gas reserves are distributed across the worlds leading
Communications | 7
Communications | 8
Impact winner
Once the story was no longer in the headlines, however, the retailers aim in being the first
supermarket chain to publish food waste figures started to become clear: the debate about food
waste was ignited, and the medias surprise developed into a serious commentary on how to
tackle the issue.
Leading food waste campaigners, such as the Waste and Resources Action programme (Wrap), the
poverty charity Fareshare, Feeding the 5,000, Waste Watch and Oxfam, joined in. As they pointed
out, this wasnt just an issue for Tesco but for the retail industry as a whole.
Since its announcement, other retailers, including the UKs biggest grocers, have vowed to follow Tescos
lead and work with the British Retail Consortium to reveal how much food they waste each year.
Becoming a global leader in the fight against food waste is one of the ambitions set out in Tescos
new corporate responsibility strategy, launched in May 2013 with the slogan We use our scale for
good.
The retailer recognises that a company of its size, with 50 million customers and thousands of
suppliers around the world, has a significant part to play in helping to address some of the most
pressing issues facing society, including sustainability, health and employability.
Wasted food is a massive global problem, costing producers and customers about 460bn a
year. Its estimated that about a third of all food grown, worldwide, could be wasted primarily
in agriculture, in the supply chain and by customers. Every bag of food thrown out puts extra
strain on the environment at a time when the food system as a whole is coming under increasing
pressure through growing demand. Thats why Tesco decided to take a lead in reducing the
amount of food we throw away each year.
By talking to food waste campaigners and other experts in the field, the supermarket chain
learned that one of the key hurdles to dealing with the issue is a lack of clarity about how much
food is wasted and where. It decided that one of the most helpful things it could do was to shine
a light on the amount of food discarded by its own stores and distribution centres. Campaigners
welcomed Tescos transparency.
The Guardian judges agreed, describing the retailers admission about its own food waste as a
brave move, which showed [its] boldness as a brand. They thought it was a great example of
an organisation using its scale for good, and applauded the increased transparency the move is
bringing about in the wider industry.
Coming clean about food waste is the only way those striving to reduce the waste mountain can
see where the hotspots are and work out what to do about it. At the same time, Tesco released
Communications | 9
farm-to-fork profiles for five of its most popular products, setting out individual action plans to
reduce waste in each product. This included a promise to end multi-buy offers on large bags of
salad, one of the biggest waste culprits with about 40% thrown out in the stores or by customers.
The company is also sending surplus bran from bread milling to be used as animal feed, and
donating millions of surplus meals a year to Fareshare.
To calculate how much food it wasted, Tesco worked with Wrap. Its work is also consistent with
national and international campaigns and programmes run by bodies such as the United Nations,
European Union, Wrap and the World Resources Institute.
In admitting its food waste figures, Tesco set out to raise awareness of the issue, spark national
debate and encourage industry-wide change. In those terms the move has been a success. The
retailer is committed to working with others to find ways to tackle the challenge, and will continue
to campaign on the issue, make public the amount of food it wastes, and set up more plans to
reduce waste for each product.
Runners-up
Communications | 10
Communications | 12
Keep Britain Tidy invited private, public and voluntary sector partners across the UK to stage a
week of activities that would explore the idea of better food.
More than 70 partners rose to a different challenge each day of the week from eating on the
breadline on thrifty Thursday and going vegetarian on meat-free Monday, to opting for the
most abundant ingredients on seasonal Sunday.
Keep Britain Tidy asked partners to reduce food waste, improve the nations diet and promote a
more sustainable food system.
It also hosted a conference to debate policy issues, with speakers from Tesco, WWF, FoodCycle and
FareShare. The conference brought together more than 100 people to hear from experts about the
links between food, waste and wellbeing and the need for collaborative change.
In addition, over 1,000 people took part in a series of partner events to help people think about
sustainability in its broadest sense, such as food foraging walks and lunches made entirely from
waste food.
Partners included the Feeding the 5,000 campaign and the Industry Council for Packaging and
the Environment.
Keep Britain Tidy merged with the charity Waste Watch in 2011 and has since made Waste Less,
Live More an annual event to communicate the message: whats good for the environment is good
for people.
Communications | 13
east Africa receive first hand, relevant and appropriate information for their businesses. Scientists,
researchers, donor organisations and the private sector have struggled to communicate what they
know works to the people they want to reach.
While research has showed TV is the main source of information for those living in rural areas and
is a highly trusted source, there were previously no farming programmes.
Mediae was already working in eastern Africa. It has undertaken many successful projects in the
region over the last 15 years to support education and development in large rural and peri-urban
audiences.
Shamba Shake Up is produced by a local crew with initial support from a UK director. Mediae
makes the series interactive so that clips and full episodes can be downloaded on smart phones.
The most popular topics, generating the most SMS traffic, are cows, chickens, pest and disease
control. Mediae has sent out over 100,000 factsheets to viewers texting for further farming tips.
It is working on a digital platform, the Africa Knowledge Zone, where clips from productions will
be grouped by theme to provide an e-learning resource.
Mediae launched the long-running soap, Makutano Junction, which has 10 million regular viewers
in east Africa and is also being watched in UK schools. Like The Archers, it was conceived to share
information. Viewers identify issues that are incorporated into the story lines.
As Shamba Shake Up goes into Series Four, 12 other African countries have shown an interest,
along with Thailand, Sri Lanka and Bangladesh. Mediae was responsible for the award-winning
Kenyan radio soap opera Tembea Na Majira which ran twice weekly for more than 12 years until
2007. At its height, it had over 5 million listeners.
Communications | 14
peoples growing demand for transparency of product information. Although still in its early
stages, over 25,000 people have used the Kit Kat QR barcodes.
The company is planning to roll the initiative out across its products in developed and emerging
markets, to help people make more informed choices about what they buy and eat.
Positive Luxury would like to redefine luxury as high quality products and services that generate
benefit all round: that many consumers agree is evident from the companys following on social
media. It has almost 30,000 Twitter followers and over 5,000 followers on Facebook.
Positive Luxury hopes its community of brands will become industry leaders, showing other
brands how to offer luxury goods in a sustainable way.
Communications | 16
emissions, have been viewed more than 10,000 times and are one of the ways Sainsburys is
communicating its sustainability plans to staff, customers and others.
Another is the value of values campaign, in which consumers debated the importance of ethics
and provenance in everyday products, for instance comparing Fairtrade and non-Fairtrade
bananas. The campaign aims to highlight the fact that the budget crunch of recent years has not
led to a values crunch.
Communications | 17
WasteSolve began with a resource audit, as well as a staff survey, that highlighted the importance
of raising awareness on the potential for second life routes for waste. To help achieve this
awareness, the company created a range of communication materials focussing on different waste
streams. It also ran an interactive launch event for staff that used a variety of different learning
styles, as well as social and solitary games, to engage people on the issues.
The campaign encouraged staff to think about the entire lifecycle of Winglands products and
set up supply chain collaborations with farmers, community groups and customers, as well as
other food manufactures. The result has been a transformation in how waste is seen within the
company. Now 96% of Winglands waste is reused every month; the rest is classified as waste to be
converted to energy.
Each of the seven defined waste streams have seen significant annual improvements. For
example, 12 tonnes have been diverted from anaerobic digestion to community food banks
and charities via surplus food donation. For soft plastics, five tonnes have been diverted from
incineration to be recycled. At the same time, electricity consumption has been reduced to its
lowest level since 2006, and water consumption cut by 30%.
Communications | 18
2
Impact
Social Impact
Innovation winner
hen a 500-acre tea estate went up for sale in Uganda, local farmers were able to
buy it with the help of a Fairtrade lender. But their crops were poor they were
producing just 40% of their potential so they took out a second loan for fertiliser and
the yields went up to 100% in a matter of months.
The Newcastle-based Shared Interest Society lent money to the Mpanga Growers Tea
Factory Ltd that enabled it to buy the estate and the fertiliser. As a result, the farmers
are paid more, the community is better off and the cooperative is ambitious to
produce its own energy, either from a river running through the estate or from wind.
Tea is grown on the estate and by the farmers who own Mpanga, as outgrowers. Based
in Kabarole in western Uganda and established in 1995, the coop sells its tea at auction
and to Fairtrade buyers, including Cafe Direct. Mpangas general manager, Rogers
Siima, says: Shared Interest has provided finance to Mpanga when most needed and
when it is difficult to obtain financing from other lending institutions.
Research indicates that the worlds 450 million smallholder farmers provide 70% of
the worlds food. However, only 2% of their financing needs are currently met and
they feed some of the worlds hungriest people.
But the Shared Interest society is trying to redress the balance and its success
stories are numerous. In Chile, for example, farmer Joel Uribe is part of a beekeeping
cooperative, Apicoop, which is expanding into fruit growing and selling to the
cooperative, with financial backing from UK social investors through Shared Interest.
Apicoop has been borrowing from the Shared Interest society since 2002 and is the
first Fairtrade producer of blueberries. It has been supplying honey through Fairtrade
networks for at least 20 years and the success of Apicoop has enabled 1,000 children
to be educated, including Joel Uribes daughter, who graduated top of her class in
medicine thanks to the financial support he received.
The Shared Interest society is the worlds only 100% fair trade lender, its investments
funding loans and other credit services to businesses in disadvantaged communities.
It is owned and controlled by 8,800 members and each has an equal voice and vote,
regardless of account size.
Last year, the organisation made payments of 46.9m, reaching 375 fair trade
businesses, many of them in unstable parts of the world. Those businesses
included 97 producer groups representing 155,443 individuals and 6,532 permanent
Impact | 19
To qualify for financial support, businesses must either be registered with Fairtrade (labelling
organisations) International (FLO) or be members of the World Fair Trade Organisation (WFTO).
They range from sole trader handcraft producers to large scale coffee cooperatives.
The lending is largely unsecured because many customers have nothing to pledge, or have already
used their assets for conventional borrowing. By pooling investments, the society can use the
money over and over again. Its financial model is triangular so there is a flow of funds between
Shared Interest, Fairtrade producers and buyers.
Essentially, it provides the link between UK social investors and Fairtrade organisations needing
finance to improve their livelihoods so they can trade themselves out of poverty.
A team of 34 people works mainly in Newcastle as well as Kenya, Ghana, Costa Rica and Peru. The
society relies on partnerships with fair trade networks, Coops UK and Fairtrade Africa.
In 2013, the society increased its membership and share capital through sustained marketing
with the Big Issue and Caf Direct. It developed a network of 138 volunteers who gave 250 hours to
promote the society.
It has coordinated an international social lenders group to improve impact assessment and
reporting, and to spread best practice. In January 2014, investment was the highest ever, 120%
higher than 2013. Profit after tax and share interest was also 38% higher during the year.
The Guardian judges admired the fact that the society was a mutual organisation rather than a
business, commenting: Its name exactly expresses what its trying to achieve and all this in a
market with strong, dominant players.
Impact | 20
Impact winner
The studies concluded that mobile technology has the potential to give people access to financial
services, mobile health services and information vital to their livelihoods.
Machine-to-machine technologies could make transport systems, buildings and other aspects of
life more efficient.
Once the studies had been published, Accenture helped Vodafone take the opportunities they had
identified.
The Carbon Connections study, for instance, set out how Vodafone could reach potential
customers for machine-to-machine services that would help businesses reduce their energy and
fuel use, while making their operations more efficient.
The Connected Agriculture study found that mobile technology could boost farmers productivity
by $138bn by 2020 across Vodafones markets, primarily in India, Africa and the Middle East.
One example of the way mobile helps farmers is the Vodafone farmers club in Turkey.
This service gives farmers information to improve their harvests and livelihoods boosting
Turkish farmers productivity by an estimated 190m (156m) in 2012-13. Farmers who sign up to
the service receive SMS alerts with weather forecasts, crop prices and other information tailored to
their local area and crop. Vodafone is expanding the service to Kenya and other countries.
The Connected Worker research projected that across 12 markets, the six opportunities identified
could increase workers incomes by $7.7bn (4.6bn) by 2020, benefiting organisations to the tune
of a further $30.6bn through improved productivity. Innovations included job matching services,
using mobile to identify and authenticate workers identities, improved training and learning
through SMS or texting and the ability to monitor and track workers performance.
The results impressed the Guardian judges in a tough category where they found it difficult to
make a decision. On top of the impressive figures, judges felt that social impact is integrated into
the companys business case and not just an add-on.
The partnership with Accenture allows them to improve the livelihoods and productivity of 1.5
billion people 1.1 billion of them in emerging markets covered by Vodafones network.
Impact | 21
Runners-up
Impact | 22
Central to the campaign was AT&Ts annual pledge day on September 19. Over 1,000 AT&T
employees visited 425 secondary schools, generating 10,353 pledges from young people on the day.
The company has spent many millions on the campaign. It sharedits research with communities,
customers, and suppliers and asked everyone to act.
The result has been a community effort to curb the practice.
Since Deki, a Bristol microfinance charity, got together with the Friska Food restaurant chain, eight
entrepreneurs in developing countries have been given loans they desperately need to expand.
Staff and customers at Friska, which has four outlets in Bristol and Bath, vote for a featured
entrepreneur, and 10p from each of certain items sold from the menu, called Deki Dishes, allows
Friska to fully fund a loan a month. Since March 2013, Friska has raised more than 1,300 and lent
to eight new businesses in faraway Malawi, Togo and Nepal, who were unable to borrow money in
any other way. Now they can pursue their ambitions, generate more income and give their families
financial stability. Their businesses often positively benefit the local community and some employ
local people.
Appropriately, many of the entrepreneurs are themselves in the food business as farmers or
traders. The first businesswoman Friska supported in its partnership with Deki was Mass Dosseh
from Lom in Togo. A loan allowed her to expand her shrimp-selling business, bulk-buy stock and
sell at a higher profit. Mass used her additional income to support her family and employ people
from her village.
The partnership has raised Friska customers awareness of Deki, a microfinance charity that
provides entrepreneurs living in poverty with ethical microloans and training. With the capital
and skills to start a business, entrepreneurs can create sustainable livelihoods and boost their local
economies.
As Friskas loans are repaid, the company reinvests to help even more Deki entrepreneurs. Its
estimated that for every loan, the livelihoods of five or more people positively benefit. As long as
Friska continues to raise funds, the pot of money being recycled grows so the partnership with
Deki is truly sustainable. All four Friska stores take part in the initiative.
Pho noodles has been the most consistently nominated Deki Dish. Customers can also donate to
Deki directly by putting spare cash in donation tins. An information board is kept up to date in the
restaurants with details about the chosen entrepreneur and the amount of money raised at any
given time.
A rather different business that Deki and Friska helped is Nancy Babys. She is a certified nurse,
from Magwi County, South Sudan. She started a pharmacy with a loan from her brother and
borrowed another 380 from Deki to increase the variety and volume of medicines that she sells.
Nancys loan will give her the opportunity to rejuvenate her business, so much so that she aims to
repay it within six months.
Other loans went to Nepalese poultry farmer Bindu Tamang, Malawian dairy farmer Lydia
Nyirongo and stallholder Prisca Gbebio from Togo.
Friska also works with FairShare so none of its food waste in the past year has gone to landfill sites.
It won Green Business of the Year Award 2013 and its food sourcing policy was given three stars by
the Sustainable Restaurant Association.
Impact | 25
Give as you Live is an affiliate scheme. It works in much the same way as a comparison site,
with the retailer paying a commission for sending people to their sites only in this case the
commission is passed on to a charity of the consumers choice. On average, stores taking part send
2.5% of a customers purchase to charity.
To name their chosen charity, consumers download a plug-in. The technology works in the
background, tracking the purchases eligible for a donation to charity and automatically calculating
the amount the retailer needs to pass on. That means there is no need for shoppers to change their
online habits, whether they prefer to shop directly with the retailer or search for items in a search
engine. The only difference is that when they shop at certain stores a percentage of what they
spend is donated to charity.
Give as you Live works with all 20,000 UK charities and over 3,000 leading online retailers. At the
end of January 2014 shoppers using Give as you Live had raised 4,199,940 for national and local
charities.
In 2013, the scheme helped parents, teachers and children at Bishop Gilpin primary school in
Wimbledon raise over 1,000 for a new playground. The previous year shopping through Give as
you Live helped supporters of the Samaritans Purse campaign raise over 18,000, which went
towards buying life-saving mosquito nets.
In 2014 Give as you Live won the title of most committed company to the charity sector at the
annual Institute of Fundraising Awards. The year before, it won business of the year and biggest
social impact at the Smarta 100 awards.
Give as you Live has also become a source of valued advice and support.
The annual Digital Donor Review conducted by the scheme gives charities a detailed breakdown
of how their supporters behave online, from their giving habits to general online behaviours. Each
participating charity gets a customised report, giving them a unique insight into understanding
their customers digital preferences.
Over 500 charities have also signed up for a charity support kit containing marketing materials to
help them create a compelling emotional connection with their supporters.
Give as you Live believes its revolutionary approach to online giving has the potential to raise
billions. At the same time, with price comparison technology and big names like Amazon, Tesco
and Selfridges signed up, shopping through Give as you Live is a smart consumer choice.
Impact | 26
And, finally, the recycle group is for textiles that cannot be reused, but can be turned into textile
fibres or used to manufacture different products.
By collecting used garments, H&M contributes to reducing textile waste and is turning old fibres
into new yarn. Recycled textiles decrease the use of raw materials like water and oil which are
needed to produce fibres such as cotton and polyester. Ideally the company would like to create
new clothes from the collected garments.
For each kilogramme of clothes the company collects, 0.02 (0.016) is also donated to a local
charity, chosen by H&M in each of its markets. In addition, revenue from the garment collection
programme will be invested in textil recycling technology and other social projects.
Impact | 27
With roughly 12 million children working in industry or a similar environment, child labour
is a pressing global problem. Impactt works to prevent child labour by addressing root causes,
improving wages and strengthening factory systems. When the organisation finds cases of child
labour it works quickly to facilitate a remediation programme (pdf), supporting the children to go
to school or join a vocational course.
Each programme is based on the interests and aspirations of the child. Staff work closely with
children and their families to build trust and select the best school or training college, whether
a child is returning to school or learning a skill such as graphic design, nursing or hairdressing.
Programmes last at least six months or as long as it takes for the child to reach the legal minimum
age for work. During that time, each child receives a monthly stipend.
As well as helping children directly, Impactt consulted with 90 stakeholders worldwide to develop
guidance on tackling individual cases of child labour. Among the organisations adopting the
procedures are B&Q, Monsoon, New Look and Tesco.
The remediation programmes have an immediate and long term effect. Children benefit from
increased confidence, better job prospects, higher earnings and the chance to study further. One
child helped by Impactt plans to open a computer maintenance store; another says her mother
will now support her to go to university.
And by getting the factories that employ child labourers to pay for the remediation programmes,
Impactt has found a powerful way to discourage child labour in the future.
Impact | 28
Impact | 29
The neighbourly team knew that finding support for community projects manually could be time
consuming, and saw technology as the way forward. They sought the support of Richard Gillies, a
former executive director of Marks & Spencers Plan A, whose enthusiasm helped them secure the
funding to build a digital marketplace and bring the idea to life.
Individuals or groups striving to improve their communities can use the neighbourly platform
for free as a space to tell their story, seek local support and ask businesses for cash and in-kind
donations. Companies pay a subscription to find local projects tackling the social issues relevant to
their business, and can also use the service to report on community support programmes.
neighbourly launched the community side of the platform a few months before the corporate side
went live in February 2014, attracting more than 100 companies through social media and word of
mouth. M&S, Carphone Warehouse and BDO becoming founding partners, and many more have
expressed their willingness to be involved.
The team plans to create a neighbourly foundation in 2014, which will fund deserving projects
using a percentage of the profits from company subscriptions and external donations. It is also
working with a variety of organisations in Bath, including Bath University, to understand how the
neighbourly platform could help local collaborations to achieve more, with a view to sharing this
approach with cities across the UK.
Impact | 31
The idea of providing improved prosthetics at low cost in countries where strife and poverty
create an urgent need for such services came when the inventor, Mohammad Ismail, worked with
rehabilitation charities in Ethiopia, Iraq and Sudan.
He partnered with fellow students Paulo Gonalves and Roberto Agosta at the University of
Lugano to found SwissLeg. They produce an innovative high-mobility solution at a fraction of the
cost of alternatives.
SwissLeg prosthetics are manufactured from readily available, inexpensive materials to enable
comfortable below or above-knee limbs to be made in just three hours, allowing amputees to get
fitted and back on their feet in a single consultation.
Responding to the Syrian refugee crisis in 2013, SwissLeg opened its first manufacturing centre in
Irbid, north Jordan, and has since fitted 50 prosthetic limbs.
The plan is to open eight more centres across the Middle East, Africa and Asia over the next five
years and working with existing rehabilitation providers to manufacture and fit at least 9,000
prostheses.
Of 32 million amputees worldwide, just 5% in the developing world have a prosthesis fitted, say
the founders mainly due to prohibitive costs. SwissLegs solution not only makes prosthetics
affordable, it aims to create centres that are owned and managed locally and can be run by newly
trained prosthetist and orthotist technicians from within the community.
Each centre will employ up to 15 people and provide opportunities for thousands of amputees
to lead productive lives. The centres will act as local hubs from which to reach neighbouring
countries in need of a similar service.
Impact | 32
The Resilience Centre sought agreement from all parties up front that 4% of revenue or 40,000
per year (per MW of installed capacity) would benefit the wider community: in its first eight
months, the scheme donated 8,000 to local good causes.
Hot on the heels of this scheme, the company is developing a further 12 community-owned
renewable energy projects under the banner of Resilient Energy, and has received more than 50
inquiries from communities across the country. In each case, The Resilience Centre harnesses the
energy most suited to the local surroundings to power local homes, including wind, hydro, waste
wood gasification, solar and tidal energy. The Resilient Energy model is being adapted to allow
communities to own their local water and food supplies.
Impact | 33
Supply chain
- sponsored by
WRAP
This award was for
initiatives that embed
a respect for human
rights and economic and
environmental impacts
across a business or
products supply chain
Innovation winner
T is blazing a trail with its Better Future Supplier Forum (BFSF), an initiative
designed to unleash a wave of profitable, sustainable innovation. The telecoms
company has an ambitious commitment to help its customers reduce their carbon
impact by three times the full carbon impact of BTs business by 2020. Its 17,400
suppliers represent 64% of its carbon footprint, so BT is starting there: helping them to
develop smarter products and services.
Introduced in 2012, the BFSF involves two main things: assessing suppliers against
global best practice and rewarding pioneering ideas through the annual Game
Changing Challenge competition.
Once a supplier is on board, BT analyses its strengths and weaknesses, identifying
opportunities to make a difference.
This exercise is accompanied by education and awareness training, and an
introduction to tools and techniques suppliers can use to improve their performance.
With BTs support, suppliers learn how to make changes, capture the savings and
quantify the benefits.
Among the topics covered are circular economy concepts, such as designing for
disassembly or maintenance, zero waste, measuring and reporting carbon footprints,
energy, water and resource efficiency, sustainable transport and stakeholder
engagement.
The act of innovating towards greater sustainability within their operations and
seeing a return on investment helps to stimulate product innovation ideas. Suppliers
are further incentivised to innovate by competing to attract BTs support for their
proposals.
Companies compete in a Dragons Den-style pitch with BT senior managers, who
decide which ideas will be taken to market. The competition also rewards suppliers
for their progress with a gold, silver or bronze BT sustainable supplier award that
they can use to highlight their sustainability credentials.
Thanks to the suppliers that have taken part, BT has been able to reduce the carbon
impact of its supply chain by 250,000 tonnes measured against the 2011 level.
Sagemcom, winner of the 2013 Game Changing Challenge, developed product ideas
that could reduce the carbon footprint of certain product lines by 20 to 40% while
enhancing the user experience, remaining cost effective and respecting BTs go-tomarket timelines.
this stipulation has helped to raise labour conditions among participating suppliers in
countries including China.
Telecoms industry body Quest uses the BFSF concept as a best practice model for
operator and supplier collaboration at a global level. Quest will begin rolling this out to
its 600 members by the end of 2014.
The Guardian judges commented that the BTSF initiative has reducing supply chain
impact at its core. It stood out for focusing on product innovation and engagement
with suppliers, they said.
They were also impressed that BT had approached the project from a
business perspective and had subsequently shared the model with the wider
telecommunications industry.
Runners-up
Impact | 36
The company also created the first fairly traded bicycle product the EcoSponge
made from recycled fabric and plant-based sponge.
Nash believed that plastic-based bike brushes were badly designed and wasteful
because they were not made to last, so he looked into plant-based bristles that would
have a longer life. FSC certified handles are made from waste rubber wood.
The EcoSponge is the only Green Oil product not made in the UK, but the company
has a supply chain partner in the Philippines, now providing employment for 25
people locally, that uses fair trade principles. The two collaborated on design using
recycled rice sacks and plants grown on the farm.
Green Oil also asked its bottle supplier to source recycled plastic, giving the company
a UK first with 100% recycled bottles.
Sustainability is central to Green Oil. Recycled plastic is also used for the companys
Eco Rider tub sets and is being phased in for Green Clean bottles. The company uses
reclaimed bottle caps on its 1-litre bottles because the caps are difficult to recycle.
But the company takes sustainability further than the product line. The Green Oil
office is insulated with lambs wool, fitted with recycled and reclaimed furniture and
100% LED lighting. It uses 100% recycled paper, re-fills ink cartridges and, fittingly,
takes mail order deliveries to the post office by bicycle.
Impact | 37
Impact | 38
Marcatus QED is one of the leading exporters of preserved vegetable condiments such
as cucumber pickles and onions. Its partners in the programme include Unilever,
Bayer CropScience, DuPont, Bangalore University of Agricultural Sciences, and the
Social Education & Development Society NGO.
Impact | 39
of vanilla growing in some of the poorest parts of the world. But if vanilla production
is managed responsibly and sustainably then the wider community benefits.
In 2013, Taylor & Colledge pioneered an ambitious programme in Tonga to regenerate
its neglected vanilla industry, where only 30 farmers were left growing the crop. The
company worked with the government, agricultural offices and landholders on the
island of Vavau to develop a vanilla rehabilitation programme to support farmers
throughout the growing season not just at the end when they have crops to sell.
The company provided funds to cut overgrowth around neglected vines, built fencing
and finance plantation management and development programmes to encourage
more growers into the industry.
The response from farmers, who on average each support six family members, was
overwhelming over 260 joined the programme in year one. Taylor & Colledge
guarantees it will buy farmers vanilla for which it is seeking organic and Fairtrade
status at a fair price. A year in, the programme is close to Fairtrade certification.
Impact | 40
hey have given us beer, medicine, bread and the black death but one of the
planets tiniest organisms may provide a solution to its largest threat climate
change. Microbes could help clean up the gases belching out of the worlds steel mills,
refineries and industrial-scale waste dumps and transform it into something much
more useful.
US-based LanzaTech has discovered a microbe that ferments gas so that it can be
converted into ethanol a pure alcohol used as fuel. The microbe is as safe as the
yeast used in bread making.
It heralds a new generation of renewable fuels and chemicals, based on one of
humankinds earliest uses of biotechnology. But while neolithic humans made
ethanol to drink, modern humans are making it to solve the greatest problem of the
industrial age.
It is estimated that this process could provide a fifth of the aviation fuel the worlds
travellers are currently demanding. Full-scale production, using revolutionary new
technology, starts in China in 2015 and Virgin Atlantic plans to be the first commercial
airline to use it.
But the process also applies to gas produced by oil and chemical refineries, forestry
and agriculture, even municipal waste and coal.
With predictions that global demand for energy will double in the next 40 years
because of growth in China and India, more than a third will have to come from zero
carbon fuel.
Just using the worlds steel mill waste gases, LanzaTech could produce 30 billion
gallons of ethanol or 15 billion gallons of sustainable aviation fuel about 19% of what
is currently used.
LanzaTechs unique ability to reduce or eliminate the release of waste gases like CO
and CO2 has dramatic consequences on the global fight against air pollution it meets
a survival-driven need for places like China and India, said Andrew Chung, a partner
at one of the companys investors, Khosla Ventures, who is on the board of LanzaTech.
It is the only company to take gas fermentation technology to this level, developing
and successfully operating two plants at steel mills in China. Commercial operation in
China is scheduled to begin in 2015. The company has partnered with Virgin Atlantic,
Baosteel, Evonik, Invista, Petronas, Boeing, and other industrial giants as it develops
competitive biobased routes to other sustainable chemicals and fuels.
The Guardian judges felt that this was a very impressive entry, made even more
powerful because LanzaTech is seeking to address carbon issues in the most
challenging sectors.
Ethanol produced with the LanzaTech process cuts the carbon footprint of petroleum
gas by 60-80%. The companys plant in China is the first anywhere to earn the
sustainability certification from the Roundtable on Sustainable Biomaterials Services
Foundation for industrial carbon capture and use.
In March, LanzaTech announced a $60m (35.5m) investment led by Mitsui & Co,
including Siemens and four existing investors Khosla Ventures, Qiming Venture
Partners, K1W1 and the Malaysian Life Sciences Capital Fund.
Jennifer Holmgren, CEO of LanzaTech, said: The funding validates the confidence
our investors have in us, the strength of our technology, the quality of our
partnerships and the opportunity to make a big impact on the global fuels and
chemicals markets through capturing and reusing carbon.
Its clean tech done right, said Sir Stephen Tindall, of K1W1, another investor.
LanzaTech, founded in New Zealand and now based in the US, has partners and
investors in the US, India, Malaysia, Japan and the UK. Its proprietary microbe
is a natural biocatalyst, categorised as a WHO-risk 1 organism (like bakers
yeast). LanzaTech is the first company to develop a bio-catalytic toolkit for a gas
fermentation microbe.
LanzaTech has operated a pilot plant in New Zealand at Bluescope Steel Mill since
2008 and in 2012 it finished the first phase of a partnership in China with Baosteel,
the countrys largest producer. The plant converts 100,000 gallons of ethanol a year
from waste.
LanzaTech is planning a second in China with Capital Steel and in the US is
developing a biorefinery, Freedom Pines, using forestry waste. Together they will
produce 145 billion gallons of ethanol annually.
Impact | 42
Impact winner
Impact | 43
It is just one of a wide range of energy-saving measures introduced by the carpet tile
manufacturer. Others include the use of alternative, more sustainable materials and
the installation of LED lighting.
When it comes to water use, many of Interfaces savings have come from
fundamental shifts in the way it makes its products. The company has also changed
the way it operates. A new closed-loop piping system in its Scherpenzeel plant, for
instance, recycles all cooling and manufacturing water, meaning the only water used
by the factory is for domestic purposes.
These latest achievements bring Interface closer to achieving its ambitious goal. To
put the results in context, in 2014 the companys European operations will achieve
a 90% reduction in greenhouse gas emissions. That exceeds the EU Commissions
proposed 2030 carbon reduction target by more than 100%.
Naturally, Interface is proud of these milestones on its mission zero journey. It is the
kind of progress that is beyond the imagination of many companies, but for Interface
it is by no means the end of the story. For Interface, mission zero is not just about its
own operations it is taking responsibility for the lifecycle of its products. And that is
where the carpet tile revolutionaries are going to focus their attention next.
Runners-up
Impact | 44
Arup, which knows that clients increasingly expect projects to be sustainable, has
provided the GCB with knowledge to make better decisions, understand where
carbon exists and how issues like behaviour, performance gap and technological
advances affect emissions reductions.
Industry associations, property and asset owners, manufacturers and trade bodies are
already responding to the Routemap.
vehicle.
The liquid air in the Dearman Engine expands, powering the engine, which emits
clean, cold air. The engine also provides free cooling, and so is particularly useful for
cold chain transport and bus air conditioning, which consume 20% of a vehicles
diesel fuel. Importantly, the engine is economical to build and maintain.
Air pollution is a pressing environmental and health challenge worldwide and nowhere is the impact more keenly felt than in China, where rapid and unsustainable
industrialisation, including the expansion of cold chains, has filled major cities with
noxious smog.
Fitting just a third of the UKs refrigerated trailer fleet with a Dearman engine could
remove 180 tonnes of particulate matter from the air annually, the equivalent of
taking 367,000 Euro VI diesel lorries off the road. Similarly, the Centre for Low Carbon
Futures estimates that by 2025, liquid air vehicles could save a million tonnes of
carbon and 1.3bn litres of diesel in the UK alone.
Dearman is on track to install its first engine on a vehicle by summer 2014 and is on
the road to bringing its product to market. It is also developing a heat-hybrid engine
that could reduce diesel consumption on a bus by 25%.
Impact | 46
Moreover, adopting a green ethos has reduced electricity costs from more than
6,000 a year to 787 a drop of 762%.
While the salon naturally uses high volumes of water, installation of the new basin
system has reduced consumption by 64%. In addition, the use of compostable towels
and capes has eliminated the need for washing machines, cutting water consumption
by a further 18% and saving the business around 900 a year.
lan uses only the most eco-friendly hair products and suppliers and is sharing its
expertise with other businesses locally.
Impact | 47
are grown, packaging and transported. It has introduced low carbon fertilisers and
modernised its transport fleet. The company has cut the carbon footprint of a packet
of Walkers crisps by more than 9%.
PepsiCo built a diagnostic tool to identify opportunities to boost efficiency.
Sustainability managers have been appointed to champion the companys internal
resource conservation programme.
Multi-use trailers are used these days to collect potatoes from farms as well as to
deliver boxes of crisps.
planted a hectare of trees around the site each year for the past seven years. It is one
element of the family owned companys plan to reduce greenhouse gas emissions
from worldwide manufacturing by 48% by 2016, against a 2000 baseline.
As well as the tree cultivation project, the maker of Glade, Pledge, Duck and Mr Muscle
has put in place a range of energy and carbon management measures at Europlant
its largest European manufacturing hub.
The company has installed an 80-metre wind turbine that supplies 50% of the sites
annual electricity needs, and has built an electric train and track powered by the
wind turbine to transport goods and raw materials around the site.
It has also made room for a packaging supplier to operate at the Mijdrecht site so that
packaging is made locally and transported to the warehouse via the electric train
reducing supply chain emissions.
In addition, a switch to compressed gas technology for Glade aerosol products has
resulted in a 10 tonne reduction in liquid petroleum gas from the manufacturing
process, making SC Johnson Europes largest supplier of aerosol products using this
technology.
At Europlant which produces air fragrances and pest control products windgenerated electricity has eliminated 2,100 tonnes of green house gas emissions
annually, according to the company. The site has also achieved zero waste to landfill.
The initiatives support SC Johnsons five-year global sustainability strategy, which
also includes a goal to source 33% of its energy from renewable sources by 2016.
Impact | 49
Impact | 50
Collaboration
Innovation winner
oday there are more mobile phones in Africa than there are in America and they
will all eventually need to be disposed of. Electronic waste is expected to top 60
million tonnes globally by 2017 an increase of a third in five years.
Get it wrong and the resulting e-waste is a toxic hazard. But get it right, and it can turn
into a valuable resource.
For every one million mobile phones, you can recover significant amounts of valuable
metals including 24kg of gold, 250kg of silver and nine tonnes of copper. You will
even discover a few kilograms of the rare palladium. This treasure of metals could be
an opportunity to turn e-waste into well-paid work.
Hewlett Packard has had an e-waste management project in Kenya since 2010, but it
had much bigger ambitions. While e-waste volumes continue to grow throughout the
developing world, modern recycling facilities are still rare. The company wanted to
extend its work in Kenya and develop a blueprint for a sustainable recycling system
that could be replicated in other developing countries.
To develop such a blueprint, Hewlett Packard knew it needed a range of partners to
break down traditional barriers between the private, public and academic sectors,
between bottom-of-the-pyramid individuals and multinational corporations, and
between local labour and global marketplaces.
In addition to Hewlett Packards expertise, the company brought together a group
of recycling experts, financiers, regulators and academics. For recycling knowledge
it partnered with the East African Compliant Recycling (EACR). For developing the
regulatory environment, the Kenyan authorities came on board, while the University
of Northampton delivered recycling training and awareness. A German investment
organisation Deutsche Investitions und Entwicklungsgesellschaft has experience of
funding and project management in developing countries.
Their remit was to develop a system in Kenya responsibly to separate and dismantle
e-waste, including domestic appliances, computers and mobile phones. In addition,
the system needed to ensure that Kenyans working on the project received a fair price
for the recovered materials.
The result was east Africas first large-scale recycling facility, in Nairobi, and Kenyas
first-ever registered collection network for e-waste. The micro-businesses that do
the collecting receive equipment and training
to ensure they meet global standards and
have 40 collection points housed in shipping
containers.
There is also a network of collectors who bring
e-waste to the shipping containers. Critically,
both the micro-businesses and individual
collectors are paid fairly.
This is the first model of its kind, not just in
Africa but anywhere in the world, says Robert
Truscott, chief executive of EACR. This model
is about connecting the collector to the global
markets for the materials, and providing them
with a fair and transparent price, to ensure they
get the maximum value for the waste.
Impact | 51
Impact | 52
Impact winner
After interviews and focus group meetings, it was clear that the best way to encourage energy
saving was to help staff do what they do best: provide excellent patient care.
Thus Operation TLC was born. The campaign involved turning off equipment when it was not
being used, switching off lights at every opportunity and closing doors, while linking energysaving to greater patient safety, comfort and dignity.
By concentrating less on the energy message and more on the provision of care, the campaign won
the support of staff and saved more than 100,000 and the equivalent of 800 tonnes of CO2 in its
first year.
Combining the trusts sustainability, environmental management, estates, communications and
clinical research teams was central to the campaigns success.
The sustainability team, for example, made dozens of ward rounds to share success stories, deal
with signs of resistance and reward energy-saving activities until they became habitual.
A group of grassroots influencers became advocates for action for their own teams. Senior
hospital staff reinforced the message by featuring on computer screensavers and making threeminute films to demonstrate their commitment to the campaign.
The project was explained to staff as a simple way to create a more healing environment: by
reducing excessive heat and noise, helping to promote sleep and reduce light pollution, and
improving patient safety and privacy as well as better regulating room temperatures.
Operation TLC was reviewed by a specialist clinical research team at Queen Mary University in
the East End of London the first time the impact of energy-efficient behaviour change in the NHS
had been scrutinised in such a robust way.
It found that after four months 40% more lights were being switched off and 18% more doors were
being closed. More importantly, one in three patients reported fewer incidences of sleep disruption
and one in four experienced fewer privacy infringements.
The partnership estimates that when phase two of Operation TLC is rolled out across the whole
Trust it will save 800,000 a year. If replicated across the NHS, there is potential for 35 million in
energy savings, along with improvements in patient care.
The judges said the entry stood out because of the entrenched behaviours it had had to overcome.
Impact | 53
It was a clear example of how sustainable action can also help staff to do a better job.
Operation TLC was devised to be replicable across the whole NHS.
Aside from a first-year financial saving of 105,000 for Barts Health NHS Trust, the
programme highlighted many opportunities to decommission unused medical
equipment.
Many staff reported that the energy-saving element was far less of an incentive to
participate than their ability to offer better patient care.
Barts Health NHS Trusts medical director, Steve Ryan, said: For me TLC is ultimately
about tender, loving care providing a real healing environment. Operation TLC will
expand into four more hospitals and at least one other NHS Trust in 2014.
The project is highlighted as a model staff engagement programme in the NHSs
sustainable development strategy and is featured in the 2013 energy efficiency
strategy update from the Department of Energy and Climate Change.
Runners-up
Impact | 54
Impact | 55
The company has invested $12 million (6m) in social projects since its arrival. It has
also set up the Barro Alto Foundation chaired by the citys mayor to agree priorities.
Atherton-Ranson, agriculture sourcing and animal welfare manager for Marks &
Spencer.
The animal welfare organisations have published investor briefings to highlight the
business case for action and encouraged companies to talk about farm animal welfare
risks and opportunities. By publishing the annual benchmark ranking companies
performance and providing investors with individual reports to support their
investment research, they have also plugged a gap in reliable data and analysis.
The Benchmark is the go-to tool for investors on farm animal welfare. It offers a
rich stream of questions [that] allows investors to engage with food companies in a
structured, focused manner, says Abigail Herron, head of responsible investment
engagement at Aviva Investors.
Impact | 57
Impact | 58
These include amendments to the Community Feed-in Tariffs and Energy Bill
allowing larger projects to benefit.
At the same time, the CEC has been generating public support. It ran its first
community energy fortnight in 2013, in which projects from around the country
opened their doors to the public, and presented a petition of 60,000 signatures to
parliament in September.
With support like this and the introduction of a permanent energy community unit at
the Department of Energy & Climate Change, the CEC is proving indispensible in the
push for a clean, affordable and secure energy future.
Impact | 60
while offering better wages to workers. Factories were trained in small local groups,
creating healthy competition and peer-to-peer learning.
The project reached 102,110 workers who received an extra 4m income over 12
months. Efficiency increased by up to 26% and each factory gained average cost
savings of more than 40,000.
Stage two of the project has begun, involving eight more retailers, including C&A,
Debenhams, Primark and Walmart.
The expanded project aims to reach 250,000 more workers with an additional budget
of nearly 1.3m. Oxfam will enhance the training content while Tau, which invests in
sustainable supply-chains, will consider funding for the best performing factories.
It is hoped this will transform 200 factories by 2015 and include wider collaboration
with established safe work and fair wage initiatives such as Accord and Better Work.
Impact | 61
Impact | 62
Recofloor, based in Stockport, was created in 2009 by two leading but competing
flooring manufacturers, Altro and Polyflor. Specialist recovery company, Axion
Consulting manages the scheme and is responsible for operations, logistics and
communications.
The initiative has transformed attitudes to waste vinyl flooring in the supply chain.
Collectors win green credentials which, in turn, help them win more business.
Recofloor awards certificates of commitment to each collector and organises a fiercely
contested annual awards recognising collectors who consistently return good quality
material.
After less than five years, Recofloor has more than 550 collectors and 68 drop-off sites
at distributors across the UK. Volumes of material collected via distributors increased
by 52% (166 tonnes) in 2013. Since 2009, Recofloor has collected enough waste to
cover 73 football pitches. The scheme has produced nearly 1.3m kg of carbon savings
equivalent to taking 312 cars off the road for a year.
Altro and Polyflor were the only two companies prepared to operate the scheme after
a trial funded by the Waste and Resources Action Programme (Wrap) ended. Two
competing manufacturers collaborating to improve the sustainability of their product
makes Recofloor unique.
Recofloor won a gold award for environmental best practice in the green
organisations international Green Apple environment awards in 2013.
Impact | 63
Impact | 64
Net positive
Innovation winner
It is no longer enough to
do less bad. Progressive
businesses are seeking
ways to be regenerative
in their activity, this
award was for those
businesses that are
taking tangible steps
towards making a net
positive contribution to
communities, society
and the environment.
For the Guardian judges, Abundance was a clear winner in the Net Positive category
for innovation. They said that the business had real potential to change the energy
system and was a truly disruptive innovation that showed a genuine move towards
systemic change. They also liked that this was a viable financial model with visible
returns.
Investors buy debentures for the individual projects. A
debenture is a type of bond commonly used by large
companies to borrow money. In the case of Abundance,
the investment is linked to performance, rather than the
more traditional fixed-return bonds. Abundance is the first
financial service to use debentures to enable small investors
to fund renewable energy projects in the UK.
The Abundance website makes clear that these are longterm investments often 20 to 25 years and investors
should expect to hold them for the full term. But if
circumstances change, it is possible to use the websites
Impact | 65
bulletin board to offer debentures for other members to bid on and buy.
The company is working with a range of wind, solar, anaerobic digestion and
hydro projects at various stages of development, and aims to offer a new project for
investment every three to four months. It is a formula that seems to be working. The
company hopes to fund 30m of new projects in 2014.
By giving individuals the chance to invest in renewable energy, Abundance
has helped to change the debate from just focusing on the costs of renewable
technologies, to seeing what benefits they can bring to individuals, their communities
and the environment.
Bruce Davis, cofounder and joint managing director of Abundance, says: Our
business is focused on offering socially beneficial investments, giving individuals
greater transparency on where they put their money. In doing so, we can all start
putting our money into areas of the economy that add real value to the UK, he says.
Abundance initially focused on renewable energy but has plans to move into socially
beneficial infrastructure, including social housing or community buildings.
Impact | 66
Impact winner
For Kingfisher this means working toward reforestation; helping to create homes that go beyond
zero carbon to become net energy generators; creating products and services that, by design,
eliminate waste and can be re-used or recycled time and again; and working in communities to
equip people with the skills to make, mend, and share.
This, Kingfisher contends, will future-proof the business against risk particularly in securing
essential resources while fostering sustainable innovation.
Kingfishers plan has 50 targets as well as the long-term goal to be net positive by 2050 in its four
biggest areas of impact: timber, energy, innovation and communities.
Kingfishers ambitions are staggered. By 2020, the company has committed to using 100%
responsibly sourced timber and paper in all its operations; saving 38 terawatt hours of energy for
customers via its products; and cutting the energy intensity of its stores by 45%.
It also plans to have 4,000 community projects completed by employees and in line with the
circular economy approach will ensure 1,000 of its products have closed-loop credentials (pdf),
with a target of 300 by 2015.
A year on, and what has been achieved?
The plan has lent its name net positive to a working group of companies and non-profit
organisations, including Forum for the Future, Climate Group and WWF-UK; and Sir Ian has
helped spread the closed-loop message far and wide including at The Crowd.
Working with the Ellen Macarthur Foundation, Kingfisher has been instrumental in making the
business case for circular innovation. It has also collaborated with analysts McKinsey and the
World Economic Forum to publish some research. The latest report finds that a shift to a circular
economy could save $500m (296m) in materials, create 100,000 jobs and prevent 100m tonnes
of waste globally within five years.
Meanwhile, Kingfisher has made net positive thinking integral to its business strategy,
appointing Richard Gillies formerly of Marks and Spencers Plan A as sustainability director. It
has set up an advisory council and is advocating a wider restorative business movement.
Kingfishers first net positive report said that by January 2014 89% of its timber products were
sustainable; products and services saved customers five terawatt hours of energy and the group
achieved a 10% reduction in its own energy intensity. It identified 90 products with closed-loop
potential, including a new kitchen worktop made 100% from the companys own waste.
It is early days, but the Guardian judges praised the companys intention to shift the whole
Impact | 67
Runners-up
Impact | 69
Impact | 70
While the earthquake-proof schools were being built, Digicel brought in 20ft
containers to act as temporary classrooms. To tackle the lack of trained teachers, it
partnered with academic institutions including the Universit du Qubec, offering
teacher training over two years to 20 teachers, who then trained more teachers in the
field.
Through a collaboration with the charity Libraries without Borders, it introduced
mobile libraries to bring a choice of 400 books to 30,000 pupils every week. Working
with the Haitian government, it helped families to access much-needed welfare
support via its TchoTcho service, which enables people to make financial transactions
via their mobile phones.
Digicel has so far invested $35m in the programme, built 115 schools, trained 700
teachers, and helped 10,000 mothers to send their children to school. Around 50,000
children are receiving education in Digicel-built schools, with the remaining 35
schools on schedule to be built by September.
Boosting Haitis economic prospects is also allowing Digicel to build a relationship
with an emerging market.
Impact | 71
Levi Strauss founded the company 160 years ago on the principle that trousers should
be more durable. The company set up a labour and environmental code of conduct for
suppliers in the 1990s that is now an industry standard.
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an extension to a church.
Straw Works has been working with straw buildings for many years, and its latest
project called affordable houses for ordinary people is all about empowering
clients, with no prior experience, to build straw structures at lower cost than
conventional construction methods.
Straw Works has developed simple, effective and affordable designs based on its straw
bale council house model. To support its design work, it has created a suite of training
courses, an online module, a DIY book and a Skype-based support service. It offers
clients considering building their own home the chance to train on other builds.
Straw Work designs always exceed UK standards of thermal efficiency. The company
can also achieve PassivHaus standards.
The Straw Works ethos is to use natural materials that are low in embodied energy
and meet the governments sustainable homes standard. A straw bale house can last
up to 200 years, remaining zero carbon-rated throughout its life.
Impact | 73
3
Resources
Waste
Innovation winner
here are some very special cows in Somerset not only are they producing milk
to make award-winning cheese, but their poo is helping to power the dairy where
that cheese is made.
This is no small artisan operation. Wyke Farms is the largest independent cheese
maker in the country. And with a range of innovative energy-saving technologies,
including a biogas plant fired by dung and other farm waste, the company is making
huge savings on its annual power bill 1m, which will be trebled to 3 m in the next
12 months.
Thanks to the investment, Wyke Farms is the first national cheddar brand to be 100%
self-sufficient in green electrical energy. By installing a biogas plant, the company
has not only saved on energy, but is also reducing its haulage costs, as pig and cow
manure is no longer treated as waste, but as a precious fuel to be used on site. In
addition, the spent material from the plant will be used as fertiliser, saving on the cost
of artificial nitrogen for Wyke and neighbouring farms.
Before commissioning the biogas plant, the company met a range of stakeholders
including local people and financiers, to explain why it was committed to renewable
energy.
It took five years to plan and build the plant, which consists of three digester vessels,
each measuring 4,600 cubic metres. The facility can convert up to 75,000 tonnes
of biodegradable waste materials from the farm and dairy, including pig and cow
manure, into energy every year.
The first phase of the biogas plant is now complete and the energy generated is
running a combined heat and power plant to power the cheese dairy. In the second
phase of the project, to be completed by September this year, the company expects to
save up to a further 2m, as it will no longer need to buy gas from the grid.
The company argues that the biogas project goes above and beyond standard
environmental practice, as many manufacturers are yet to take steps to move to 100%
sustainable waste management practices.
Wyke Farms has also installed a number of solar arrays to help to manage peak
daytime electrical loads that are not covered by the biogas plant. The result is that the
firm will be able to get its entire electricity and gas supply from both solar and biogas,
and will export power back to the grid. Altogether, there will be a saving more than 5
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Impact winner
Kingfisher is closing the loop because, it says, todays system is broken: the use of resources
worldwide is outstripping supply and it already takes three planets worth of materials to maintain
patterns of consumption in the western world.
The company is pursuing two goals: making innovative products with closed-loop credentials,
accelerating the transition to a circular economy by establishing the business case for MacArthurs
vision and in that way, inspiring others to follow.
In 2013, Kingfisher published a paper on what it has learned so far, explaining the economic and
sustainable business opportunities to its peers, government and NGOs. It also asked experts to
develop metrics that can help others towards cradle to cradle certification.
As the name suggests, cradle to cradle is different to the cradle to grave business approach,
which pays scant regard to the use of finite resources. It was on her round-the-world voyage that
MacArthur says she first came to truly understand the implications of the word finite.
Kingfisher has appointed a manager who, with the companys head of innovation, has introduced
B&Qs closed-loop policy. Products made in this way can be reused, remade or repaired repeatedly.
The average power drill is used for less than 30 minutes in its lifetime and 35m paint brushes are
discarded each year in the UK.
For Kingfisher, closed-loop means products people can pay to use rather than own; using store
waste to create new products; enabling the return of waste products and linking their re-use to the
supply chain; and designing products for easy disassembly so that more parts can be recycled.
In 2013, the company appointed a board of 16 to 18-year-olds which meets annually and holds the
company to account. One of its first recommendations was that the EMF partnership should have
a greater role in guiding the companys strategy.
The third in a series of reports from the EMF and business analysts McKinsey proved the rationale
for the World Economic Forums Project Breakthrough, begun in 2014, which aims to stimulate
cross-sector collaboration for a global circular economy.
At its introduction in Davos, Kingfishers CEO, Sir Ian Cheshire, said: Its an opportunity industry
cannot afford to miss. It can drive the next generation of innovation and growth, cushion us from
price volatility, provide competitive advantage and help us build relationships with customers and
suppliers.
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Meanwhile, Kingfisher wants to create the conditions for a wider restorative business
movement. It has developed a closed loop calculator providing a simple way to
measure the 10 important credentials of circular products: can they be rented or
repaired, and are they capable of disassembly into component parts, for example?
In addition, the company has helped establish the CE100 a group of likeminded
businesses committed to turning MacArthurs vision into reality.
Within its own business, Kingfisher is making steady progress. It has developed:
I nfinite kitchen work tops from 100% waste sourced from stores and end-of-life DIY
products
Carryapac, a reusable packaging system for kitchen products that is reducing
damage five-fold, saving 1m and 2,500 tonnes of packaging
Metisse Insulation a take back scheme for customers textile waste that turns it
into insulation products.
Kingfisher is also harvesting components from damaged power tools to provide new
revenue streams, while working in local communities to encourage a mindset of
make, mend and share.
Meanwhile, the company is heading towards its zero waste-to-landfill target and has
increased the waste it recycles by 30% in five years.
The Guardian judges said Kingfisher was making closed-loop thinking mainstream.
Runners-up
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demand for sustainable packaging grows, give councils, manufacturers, retailers and
consumers a clearer view of where and how their waste is being recycled.
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water a year and delivers the perfect pint at the perfect temperature every time.
SmartDispense, the first green draught cooling system, is helping publicans save
money, pour their customers a better pint and become more sustainable at the same
time.
Heineken developed SmartDispense in response to two issues.
Most pubs and bars use draught cooling systems to deliver chilled beer from the
publicans cellar to the customers glass. But they are notoriously wasteful. Research
suggests that over 90% of the energy used to maintain the temperature in a pubs
cellar is wasted.
On top of that, landlords need to maintain the cooling systems by cleaning their beer
lines every week. The weekly clean and a lack of expertise among publicans means
that, on average, 75% of the water, cleaning chemicals and beer used during the
cleaning process is wasted.
SmartDispense reduces or removes the need for cellar cooling by chilling the beer as
it leaves the keg, rather than chilling the surrounding environment.
The system has two main benefits. First, it reduces the need to clean beer lines from
once a week to once every four weeks. Given that Heineken includes professional
line cleaning as part of the service offered with the system, it takes the responsibility
away from the landlord altogether. That saves the average pub around 12,000 pints of
water, 90 pints of cleaning chemical and 2,300 of product waste every year. It also
gives landlords more time to do other useful work around their pubs.
Secondly, SmartDispense reduces a pubs average energy use by 90%. This saving
comes from reducing or removing the need for cellar cooling along with the use of
R290 coolers, which average out as 20% more energy efficient than the industry
standard. The cooler units also have a lower greenhouse warming potential: 3GWP
compared with the industry standard cooler, which has a GWP (global warming
potential) of 1300.
Years of engineering innovation and investment went into tackling the problems
associated with cellar cooling. To develop the system Heineken brought together
a number of UK experts in draught cooling and insulation, tasking them to come
up with a product that would resolve the waste issue while giving consumers a
consistent and high quality pint.
Following a successful trial in 2012, the brewer recruited a team of six specialists in
draught dispensing to support its sales team in getting SmartDispense to customers
nationwide. Since its introduction in 2013, over 700 publicans have introduced the
system into pubs, hotels and restaurants across the UK.
It is all part of Heinekens ambition to be the worlds greenest brewer. Part of the
companys commitment is to make as little environmental impact as possible
through its supply chain, from grain to glass. This includes reducing waste wherever
possible. SmartDispense is helping Heineken achieve this goal by reducing waste
while giving its customers incentives to grow their businesses in a sustainable way.
requirement to put a bundle of agreed content before the courts means there are
multiple sets of paperwork for counsel, solicitors, the judge and jury.
A worldwide solution has been found.
Opus 2 International has invented a cloud-based technology which, it says, is simple
to use, speeds up justice and answers the wasteful use of thousands of tonnes of
paper and the deforestation it inevitably causes.
The system, called Magnum, was first implemented at the Berezovsky v Abramovich
trial in London in 2013. Its introduction during the hearing at Londons Rolls Building
saved an estimated 5m sheets of A4 paper.
Without Magnum there would have been at least 30 sets of documents, each with
over 200,000 pages, for the 120 lawyers involved churned out by energy-sapping
printers and regularly updated and transported, often by taxi, from offices to the
court. The software won praise from the trial judge Mrs Justice Gloster who noted the
efficiencies of the paperless trial in her written judgement.
Magnum works by storing court documents relevant to the litigation electronically. It
then gives all parties solicitors, barristers, claimants, defendants, judges and juries
secure access to the content via a laptop or iPad with litigation-specific functionality.
It is available anywhere in the world because documents are stored in the cloud rather
than on a computers hard drive.
Magnum is used on nearly every major UK case and for litigation, arbitration and
public inquiries worldwide saving trees, reducing pollution and lowering energy
consumption.
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MBA has processed 60,000 tonnes of waste and produced 23,000 tonnes of plastic
pellets since opening its 13-acre Worksop site in February 2011. And the volume is
rising. The plant dealt with 54% more waste in 2013 than it did in 2012. Nearly 70%
of the materials processed go back into the economy and 48% is transformed into
plastic.
Manufacturers use the companys plastic pellets to make everything from flower
pots to lighting, coffee machines and vacuum cleaners. MBAs products use 80% less
energy than virgin plastics.
After a recent cash injection from investors, MBA is expanding. Its partner EMR has
opened the UKs largest recycling facility, and the Worksop plant is likely to process
40% more material in 2014 than it did the previous year.
MBA is committed to boosting Europes recycling industry, particularly as the EU
introduces new laws on plastics recycling. And it aims to support the development of
advanced recycling techniques in China.
In the UK, MBA is discussing how to attract investment for the countrys domestic
recycling infrastructure with Vince Cable, the business minister. It has recommended,
for example, a 0% VAT rate for customers buying recycled materials.
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bottles and is available, around the world, for men and women. Use of PET waste
creates an undertone of colour that the company claims adds a unique finish to the
garments, proving that products that are kinder to the environment do not have to
compromise on quality, comfort or style.
The WasteLess collection follows introduction in 2009 of a care tag for our
planet, which was designed to instruct people on how to clean clothes with less
environmental impact.
Levi Strauss has developed a WaterLess collection, using treatments in the denim
finishing process that reduce by up to 96% the water needed for finishing in some
styles.
To date the company has produced more than 50m WaterLess garments, saving
around 699m litres of water. In addition, it encourages consumers to donate used
jeans to Goodwill Industries.
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Built
Environment
- sponsored
by Aecom
An award for
redevelopments or newbuild projects that are
playing a leading role
in reducing the built
environments negative
environmental impacts
and raising its positive
social impact.
Innovation winner
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Winner
Cost was part of the rationale behind the governments recent watering down of building
standards, meaning that house-builders do not need to make all homes Code 6 from 2016. Code
6 is the highest environmental standard in the Code for Sustainable Homes, based on water
consumption, waste management and the use of environmentally friendly materials.
According to government analysis, building a three-bed 6CfSH house would cost an additional
396 per square metre.
But at St Marys, Keepmoat proved it could build zero carbon homes for a third of that amount,
with a cost uplift of 131 per square metre for Code 6 houses, and 275 per square metre for the
Passivhaus units.
Developed in Germany in the 1990s, Passivhaus is the fastest growing energy performance
standard in the world, although at present there are very few in Britain. The Passivhaus standard
is based on a set of principles that mean homes should be able to remain at a comfortable ambient
temperature of around 20C with a minimal amount of heating or cooling.
Instead of relying on renewable energy devices like solar panels, the fabric of the building does all
the work. Keepmoat adopted this fabric-first approach to energy efficiency for all 93 houses in the
14.8m scheme, installing super-high insulation and ensuring that the buildings were completely
air-tight.
Managing costs on the project was crucial as Keepmoat wanted to demonstrate that you could
build cost-effective zero carbon homes.
Careful design and attention to detail in sourcing cost-effective materials meant that the scheme
stayed within budget and met the challenging requirements of Passivhaus Certification and the
Code for Sustainable Homes. Keepmoats experience and understanding of building to these
standards was central to the schemes success and the developer has built 109 Code 6 homes, and
32 Passivhauses.
In making Keepmoat joint winner of this category, with Citu UK, the Guardian judges said they
had found it impossible to separate the two winners. Both are great examples of affordable and
sustainable homes that challenge pre-existing government ideas of what is achievable. Both
entries clearly demonstrated socio-economic value.
Their admiration of the scheme was echoed in national media coverage of St Marys in the
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Guardian, on the BBC and on Sky News. But it is the residents who are the real
winners, with Passivhaus residents spending just 20 a year to heat their homes.
Passivhaus occupant Justine Hutton told the Guardian: Its great. There are no
draughts. I was in a freezing council house which I used to pay 35 a week to heat, and
it was still cold. It was horrendous what we were paying and it was a breeding ground
for illness. They should definitely build more like this.
On top of that, the development has transformed a community that once had a
reputation for crime and anti-social behaviour.
While the results at St Marys are impressive, it is the legacy of the development that is
more important for Keepmoats overall sustainability strategy.
Through trialling cost-effective methods of zero carbon construction the developer
has gone on to build Code 6 homes on several sites through its private development
arm, Keepmoat Homes. The company hopes that St Marys proves the case for the
need for sustainability standards to rise, rather than fall.
Runners-up
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JRA was able to make a huge dent in the embodied carbon that which is emitted
during construction of the building. This is a significant portion of the whole-life
emissions of a building.
One Southampton Street achieved an EPC rating of B-39, and exceeded part L of the
building regulations by 46% on emissions and 30% on airtightness. On top of that,
over 90% (by weight) of non-hazardous construction waste and 95% of demolition
waste was diverted from landfill.
Now that the building is back in action, a Building Management system that identifies
energy use across a range of activities, such as cooling plant and space heating, allows
tenants to monitor and manage their energy use. And although the historic structure
cannot support a green roof, JRA found a way to encourage local biodiversity by using
pocket habitats and bird boxes.
It is a perfect example of JRAs approach to upgrading our town centres in
manageable, affordable ways that allows them to become energy efficient while
retaining their historic character.
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Today the project produces all its own electricity, 35Kw, from an on-site photovoltaic
farm, water comes from the farms own bore hole, solar panels provide hot water,
there is natural insulation from features such as a sedum roof, air source pumps are
installed, and less than 1% of waste has been sent to landfill along the way.
The addition of triple glazed windows, grey water recycling and rainwater harvesting
combine to make the holiday homes truly zero carbon.
The homes are A+ energy-rated and highly cost-effective to run. The couple now
intend to start running sustainable living courses to spread the word that everyone
could be building and living in this way.
Letting the accommodation shows visitors first hand that going green is comfortable,
says Tim, who is now growing vegetables and keeping pigs and chickens to share
with guests.
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Natural capital
Combined winner
oots UK has proved that valuing the products and services we get from nature is
the future of commercially viable beauty products. The health and beauty store
has cut the sustainability impact of the Botanics skincare range by 32% in less than 18
months and created a blueprint for weaving natural capital into the heart of product
development.
Boots, which is a 160-year-old business, prides itself on listening to its customers and
taking a responsible approach to product development.
The company has moved beyond calculating the carbon footprint of its products to
adopt a holistic approach. This entails also measuring impact on biodiversity and the
provenance of raw materials.
The Botanics range has 180 products and combines plant extracts with the latest
skincare technology. In order to improve its sustainability, Boots analysed the journey
of every Botanics product from design to end-of-life, creating more sustainable,
ethical sourcing practices as it went along. To make this possible Boots developed a
sophisticated evaluation tool. Peer-reviewed by Forum for the Future, the web-based
product sustainability assessment (PSA) tool was introduced in 2011.
Taking into account 24 criteria, product developers at Boots can build a product
profile that allows them to evaluate the performance of individual ingredients,
products and entire product ranges.
This analysis allows Boots to ireduce Botanics environmental impact.
Two partnerships were central to the success of Bootss PSA. The company
collaborated with the UKs central science laboratory to assess its raw materials
portfolio for beauty products. In particular, this helped to identify the impact of
chemical ingredients on water and land-based ecosystems and eliminate risky
ingredients.
Second, Boots worked with the Royal Botanic Gardens, Kew, to understand how best
to source vital plant extracts while also conserving biodiversity. This collaboration
unique in the skincare sector was fundamental to Bootss work in successfully
reformulating its Botanics range with sustainable plant extracts.
Bootss relentless focus on ethical, sustainable sourcing
helped the company to achieve 100% traceability for all
Botanics natural raw materials, more than doubling its
previous score.
For example, through its work with Kew, the company has
begun sourcing an organic, Fairtrade hibiscus extract from
a cooperative in Burkina Faso. It has also begun using 100%
sustainable palm oil derivatives.
The Guardian judges felt that the Boots Product
Sustainability Tool gave a comprehensive overview of the
supply chain and had huge potential to improve the natural
capital accountability of a huge array of consumer products.
They also noted that Boots is not making a fanfare of its
good efforts. Rather, the company is just quietly getting on
with it.
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Boots efforts to cut the impact of the Botanics range by 32% has helped to build a
compelling boardroom narrative on the importance of conserving plant ingredients
and eco-systems. Similarly, it has helped to improve the companys overall approach
to sourcing natural raw materials.
Importantly, improving the sustainability performance of the Botanics range will
boost the integrity of the brand and has created a commercially viable blueprint to
enhance the environmental and ethical credentials of all Boots beauty products.
Leading the development of sustainable products is one of the four major elements of
Boots mission to be the UKs most socially responsible health and beauty retailer.
Runners-up
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The scheme adds to the beauty of the countryside through the planting of wildflower
meadows and gives consumers the chance to make a choice to support nature by
choosing brands bearing the Conservation Grade logo.
done at each factory to identify the right local plants and grasses for butterflies in the
area.
Each meadow is planted with the help of staff and people from the local community,
since education is at the heart of the project. As the meadow grows and develops,
they also monitor butterfly populations noting down the varieties and numbers for
conservation databases. The company believes butterfly meadows will also educate
employees about what natural capital means since butterflies are a key indicator of
the general environmental health of an area.
The butterfly meadow programme has shown that any site, no matter where it is or
how big the space, can improve local biodiversity. So far Nestl has planted meadows
at factories on the west coast of Scotland, in Newcastle upon Tyne, Buxton, south
Derbyshire, and Cumbria.
Now the company wants more businesses in its supply chain to follow the lead of
farmers already involved so it can scale-up the project and begin piecing together a
jigsaw of butterfly meadows nationally. The seven farmers already involved are part
of the companys First Milk Sustainability Partnership and supply the Scottish factory.
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4
Special Awards
Consultancy
of the year
Judges rewarded
a consultancy that
has delivered multiple
outstanding projects
that have enabled clients
to drive innovation
and impact in their
sustainability initiatives.
Innovation winner
mpactt has helped to improve the livelihoods of more than one million workers
since 1997 through its unique brand of collaborative, socially focused consultancy,
proving that ethics and profit can go hand in hand.
The company helps organisations of all shapes and sizes from global brands and
retailers to NGOs and social enterprises to address issues such as human rights,
child labour and ethical trade in the supply chain. This could mean helping a high
street giant to design a responsible sourcing strategy or supporting a Bangladeshi
trade union in expanding its work.
Impactt has, for example, helped to convene the supplier ethical data exchange
(Sedex), an online database detailing suppliers responsible trading activities, which
has become a flourishing not-for-profit organisation with 27,000 members.
It has also developed the exploitation index to benchmark global labour standards,
and is helping to transform the garment industry in India and Bangladesh through its
benefits for business and workers programme.
It determines the best way to deliver maximum benefit to workers, identifying
practical, effective solutions. It helps companies to navigate social risk by improving
their procurement practices and adopting practices that yield social and commercial
returns.
Central to its approach is the idea of bringing together investors, brands, governments
and NGOs to tackle complex challenges in a structured, holistic way.
Impactts headquarters are in London and it has a UK team of 15, with a further ten
staff in China, eight in Bangladesh, one in India and a global network of associates
in countries including Cambodia, Ethiopia, Kenya, Sri Lanka and Malaysia. Its team
includes people with a wide range of professional backgrounds, from ethical trade
consultants, social researchers and academics to social compliance auditors and
former factory workers.
Much of Impactts work focuses on helping clients to embed ethical approaches in
their commercial teams. For example, it trains buyers, designers and technologists
how best to use their day job to create a positive impact on people and communities
at the other end of the supply chain. It also works with local factories, showing them
that investing in social improvements is good for business. Throughout, Impactt
Special Awards | 100
The company has trained more than 2,000 buyers, technologists and suppliers on responsible
sourcing and addressed 4,000 investors on labour markets. It plans to train 20,000 workers on
health, finance and leadership by 2015.
Impactts conferences and industry events encourage businesses, investors and governments to
factor social and environmental risk into decision-making. Importantly, investors are using its
labour risk insights to inform investment decisions.
The companys supporters include Louise Nicholls, head of responsible sourcing at M&S, and
Rachel Wilshaw, ethical trade manager at Oxfam. Impactts approach to improving lives helps to
resolve complex issues while maintaining a balanced commercial view, according to Nicholls.
Similarly, Wilshaw highlights Impactts ability to help factory managers understand that better
labour standards lead to improved productivity.
Impact winner
Arup helped measure and analyse the action taken by mayors to tackle climate change in cities on
every continent.
It designed a survey, analysed one the largest data sets ever collected and quantified what is being
done globally to reduce emissions, identifying what works and what does not.
For example, Seoul, a city of 10 million people, convinced 36% of the population to go without a
car one day a week, which brought emissions down by 10%. Meanwhile, Johannesburg has piloted
solar water heating and insulated roofs in one of its poorest areas.
The survey revealed that encouraging cycling remains one of the most cost-effective ways
to increase mobility and cut emissions. The report found that, through sharing best practice,
participating cities had increased cycling by 500%: 36 of the cities having cycle sharing
programmes and 80% have cycle lanes.
Another major trend the study reveals is that more than half participating cities have or are
developing bus rapid transit systems the northern hemisphere following the lead of South
American cities including Bogota.
The report also reveals differences in approach. Cities in Africa, south and west Asia, for
example, are doing more about waste, while in Europe the focus is on using technology and
communications to bring about change.
In the second project, Arup worked with the United Nations Development Programme (UNDP)
to work out the carbon footprint for Global Fund health grants to identify where emissions could
be cut. Global health aid is a $30bn (17.8bn) market, but this is the first systematic analysis of
greenhouse gas emissions by major health initiatives.
Arups study pointed to changes in business travel, vehicle fleet management and building
operations. It has also opened dialogue with supply chains over procurement.
The project assessed the greenhouse gas emissions of all goods procured and services
commissioned to deliver HIV/AIDS and tuberculosis grant programmes in Montenegro and
Tajikistan. It also reviewed the impact of UNDP facilities and buildings, and the organisations
travel and logistical needs.
Arup developed a tool for measurement and reporting on emissions, setting a standard for
carbon mitigation efforts in health aid. The methodology will be used for studies in regions with
epidemics.
The third study was based in the UK. Arup delivered the Low Carbon Routemap
(pdf) (LCR) for the Governments Green Construction Board, setting out the actions,
decision points and milestones the building sector must meet to reach its target to cut
greenhouse gas emissions by 80% by 2050.
Arup believes the target is achievable but getting there will be extremely
challenging. In drawing up the Routemap, it found, for example, that 7.7m solid wall
homes in the UK would need to be better insulated. So far just 140,000 have had that
work done. Nevertheless, Arup argues that a government-funded project to retrofit the
homes of the poorest 20% in the UK would more than pay for itself through improved
health and education, lower unemployment and increased tax revenue.
The LCR project has played a revolutionary role in informing the UK government of
the magnitude of carbon liability and where responsibility lies across the sector.
The Guardian judges said that Arup won this category because of the scale of its
transformative work, commending it for its data collection skills, great partnering,
collaboration and the longevity of its projects.
Sustainable
Business leader
of the year
An award voted for by
Guardian Sustainable
Business readers to
reward a business
leader who has shown
dedication and bravery
in progressing the
sustainable business
agenda, both within
their own organisation
and in the sector as
a whole.
Clear heads
All the normal skills of leadership will always be there but you now need that higher
level of integrity and need to understand what we call systemic thinking: being able
to deal with complexity and simply boiling it down and getting to concrete actions. A
little bit more humility would also be very good in my opinion.
In a bid to develop this level of integrity, Polman says the companys leadership
training programme focuses on helping employees to understand their inner
compass.
With individual companies recognising that they cannot create transformational
change on their own, Polman says senior managers need to be able to create and
develop coalitions with other key players in society such as NGOs, as well as being
comfortable with greater transparency in order to rebuild trust in the business sector.
Short-term profits
Referring to the pressures from investors to concentrate on
maximising short-term profits, Polman says any activist
investor could come into Unilever, close down all its
sustainability initiatives, take out up to 200m in costs and
Judges
The projects featured in this collection are the winners and runnersup from the
2014 Guardian Sustainable Business Awards. All projects demonstrate elements
of genuine innovation and impact, sit within a comprehensive sustainability
strategy and go above and beyond standard sustainability practice.
Guardian Sustainable Business would like to thank the sponsors and partners
for their support and the wordworks network for producing the case studies.
Entries to the 2015 Guardian Sustainable Business Awards will open in
November 2015 www.theguardian.com/gsbawards
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Sponsors
Category sponsors
Charity partner
Sponsors | 107