2014 GTCC Emergency Notification Messages

Fall
Crisis Communications
Notification Message Templates
2012 Anthony Rd. Burlington, NC
08
Crisis Communications Notification Message Templates

TABLE OF CONTENTS
PAGE
Document Control
2
Section 1: Introduction
3
Section 2: Incident Notification Message Matrix

5
Section 3: Crisis Communications Dos and Donts

6
Section 4: Emergency Notification Message Templates
Active Shooter/Armed Individual
Bomb Threat/Suspicious Package
Child Abduction
Civil Disturbance
10
o
Fire/Gas Leak/Structural Damage

11
Flooding
12
Hazardous Materials Incident

13
Hurricane/Tropical Storm Warning

14
Railway Accident
15
Tornado Warning
16
Violent Crime
18
Section 5: Urgent and Important Notification Message Templates
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o
Accidental Death
19
Class Cancellation
21
Hurricane/Tropical Storm Watch

22
Major Traffic Accident

23
Missing Person/Child
24
Power Outage
25
Severe Winter Weather

26
Tornado Watch
27
Section 6: All Clear Notification Message Templates

28
Section 7: Test Notification Message Templates

29
DOCUMENT CONTROL
Version:
December 2013
Last Update By: EnviroSafe

Distribution To:
Stan Turbeville
Director of Marketing and Public Information
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SECTION 1: INTRODUCTION
Communications from GTCC administration prior to, during, and after an
incident are critical to protecting the GTCC community. Emergency
notification messages for GTCC are intended to guide the college in
expediting emergency information to students, faculty and staff and serve as
an adjunct to the GTCC emergency response plan. Notification messages will
range from those providing information to others that will require recipients
to take action. Lives will depend on clear and concise messaging in the
early stages of response to an emergency situation.
Use of the GTCC emergency notification system should consider several
requirements. These include:
The population and location of students, faculty and staff that require
notification. Notifications may be limited to an individual GTCC campus,
portion of a campus or a building.
The urgency of the situation. This will dictate the timing of notification. For
example: notification of a fire, active shooter or tornado warning should be
made in less than 10 minutes. Other hazards such as winter weather
advisories, hurricane watches or other incidents may be delayed until
timing is appropriate such as between class periods or at the end of a
class day. See Section 2 for examples.
Length of messages about an incident. The communications channel being

used to deliver the message will dictate details/message length. Messages
such as those delivered by Twitter are limited to 140 characters and
spaces while e-mails may have more detail. Messages through systems
such as outdoor verbal warning systems should also be kept short and
repeated in order to be understood and reach a large audience.
The campus emergency notification system exists of the following channels:

E2Campus
Social Media (Cell phone text, Twitter, Facebook)
E-mail
Employee telephone screen messages
Computer screens
Internal video monitors
External video monitors
Campus switchboard (for external callers)
Campus switchboard voicemail message
Mass notification warning system
The message templates provided should not be considered all-inclusive and
must be adapted as necessary for each type of incident or situation.
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Information contained in these templates may be modified or deleted as
appropriate, but should follow the following guidelines:
Text, E2Campus, Twitter messages will be no more than 140 characters in
length including spaces - to meet Twitter requirements and expedite
message delivery. Links to additional detail about the situation may be
embedded in the message if space allows. Where bracketed [ xxx ] text exists
in the templates, complete the message using the text as a guide, but
remember the text can be NO LONGER than 140 characters and spaces.
Employee cell phone screens may be used for very brief (xx character
information TBD from campus) messages.
Facebook posts will typically be the same length as those for text messages
(140 characters). However, in certain situations where more detail is
appropriate to convey tone such as in an accidental death, Facebook posts
will align with messages used for
e-mails and internal monitors.
E-mail, computer screen, internal monitor messages will be similar
subject matter to text messages, but may provide additional detail and links
to additional information if appropriate and available. Length should still be
kept to a minimum.
External video monitor messages are limited to 60 characters. A standard
message will be used on these monitors directing viewers to call xxx-xxxx for
details.
Switchboard messages for recorded voicemail messages and live operator
interaction with callers will be similar to the language in e-mail messages.
Switchboard operators should not provide any additional information until
authorized by campus officials.
Computer screen and internal monitor messages will be similar in length
to text messages, but are scrolling.
Mass Notification Warning System messages must be modified per the
MNWS contractor. Messages will be modeled after text message templates,
but may need to be modified for length.
Press releases are for use after emergency notifications have been made.
Press releases may be used during an event or following an events
conclusion. Even if a press conference is held, a press release should be
considered for providing information to media not in attendance to ensure the
colleges messages are conveyed.
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SECTION 2: INCIDENT NOTIFICATION MESSAGE MATRIX
Incident Notification Message Matrix*
Event
Active Shooter/
Armed Individual
Bomb Threat/
Suspicious
Package
Child Abduction
Civil Disturbance
Fire/Gas
Leak/Structural
Damage
Flooding
Hazardous
Materials Incident
Hurricane/
Tropical Storm
Warning
Railway Accident
Tornado Warning
Violent Crime
Accidental Death
Class Cancelation
Hurricane/Tropical
Storm Watch
Major Traffic
Accident
Missing Person/
Child
Power Outage
Severe Winter
Weather
Tornado Watch
Time Period During Which Initial Notification is to Be

Made
Immediate
Urgent
Important
<10 min.
<1 hour
<2 hours
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
* Some incidents are shown in more than one column. Timing of notification
of these events should be evaluated based on severity or urgency of needed
notification to save lives or avoid disruption of college operations.
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SECTION 3: Crisis Communications Dos and Donts
Dos:
Develop and exercise a plan and then respond as you exercise
Tell the truth
Announce bad news yourself and then maintain control of the message
Act fast Response during the first hour of trauma - the Golden Hour
- is critical for survival no matter if physical injury to a person or
damage to an organizations reputation
Demonstrate concern
Be yourself
Remain calm
Be concise
Release only confirmed facts
Anticipate questions and develop answers
Develop a consistent response
Return all calls from the media as soon as possible
Provide updates to students, faculty, staff, media, families and friends
Designate a spokesperson and, whenever possible, refer inquires to
that person. If not possible, always speak with one voice through
consistent message development and control
Correct erroneous information and rumors with current and accurate
information
Debrief, evaluate, adjust your plan and exercise again
Donts:
Don't place blame
Don't be defensive
Don't speculate
Don't overstate or understate
Don't ever use the words "NO COMMENT"
Don't give an exclusive to one journalist while in the crisis
Don't be thrown by hostile questions or aggressive reporters
Don't reveal proprietary or confidential information
Don't talk "off the record" - assume everything you say will be printed
or broadcasted
Don't rely on just one platform- utilize all traditional, social media,
multimedia and other avenues available
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SECTION 4: Emergency Notifi cations
Message templates for EMERGENCY notifications using GTCC
communications channels
ACTIVE SHOOTER/ARMED INDIVIDUAL
COMMUNICATION
MESSAGE
S
CHANNEL
TEXT
ATTENTION! An individual with a weapon has been
TWITTER
seen on the GTCC [campus]. Go to the nearest room,
FACEBOOK
lock door and await further instructions.
E2CAMPUS
E-MAIL
ATTENTION! An individual with a weapon has been
COMPUTER
SCREENS
seen on the GTCC [campus]. If you are on campus, go
INTERNAL
MONITORS
instructions. If you are not on campus, stay away until
GTCC STAFF CELL

PHONE SCREENS
VOICEMAIL
to the nearest room, lock the door and await further

notified of an all clear from campus officials or local
authorities. For updates, go to www.GTCC.com.
TBD
This is [name and title of GTCC official] with an urgent
message from GTCC. An individual with a weapon has
been seen on the GTCC [campus]. If you are on
campus, go to the nearest room, lock the door and
await further instructions. If you are not on campus,
stay away until notified of an all clear from campus
officials or local authorities. This is not a drill. For
SWITCHBOARD
updates, go to www.GTCC.com.
An individual with a weapon has been seen on the
GTCC [campus]. If you are on campus, go to the
nearest room, lock the door and await further
instructions. If you are not on campus, stay away until
EXTERNAL
MONITORS

URGENT CAMPUS ALERT! DIAL XXX-XXXX FOR
INFORMATION.
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BOMB THREAT/SUSPICIOUS PACKAGE

COMMUNICATION
S
CHANNEL
TEXT
MESSAGE
ATTENTION! GTCC has [received a bomb threat] [found
TWITTER
a suspicious package] at [building]. Evacuate if in that
FACEBOOK
building. Follow instructions from authorities.
E2CAMPUS
E-MAIL
ATTENTION! GTCC has [received a bomb threat] [found
COMPUTER
SCREENS
a suspicious package] at [building]. You should
INTERNAL
MONITORS
from authorities. All other individuals should stay away
evacuate if in that building and follow instructions

from the area of [building]. Listen for instructions from
GTCC officials or local authorities. For updates, go to
GTCC STAFF CELL

PHONE SCREENS
VOICEMAIL
www.GTCC.com.
TBD
message from GTCC. GTCC has [received a bomb
threat] [found a suspicious package] at [building]. You
should evacuate if in that building and follow
instructions from authorities. All other individuals
should stay away from the area of [building]. If you are
not on campus, stay away until notified of an all
clear from campus officials or local authorities. This is
SWITCHBOARD
not a drill. For updates, go to www.GTCC.com.

GTCC has [received a bomb threat] [found a suspicious
package] at [building]. You should evacuate if in that
building and follow instructions from authorities. All
other individuals should stay away from the area of
[building]. If you are not on campus, stay away until
EXTERNAL
MONITORS

INFORMATION.
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CHILD ABDUCTION
MESSAGE
COMMUNICATION
S
CHANNEL
TEXT
ATTENTION! A child abduction has been reported
TWITTER
[near, on] the GTCC [campus]. See www.GTCC.com for
FACEBOOK
details. Call 911 with information.
E2CAMPUS
E-MAIL
ATTENTION! A child abduction has been reported
COMPUTER
SCREENS
[near, on] the GTCC [campus]. The childs name is
INTERNAL
MONITORS
etc.]. [He/She] was last seen [location]. [He/She] may
[name]. [He/She] is [description age, race, clothing,

be in the company of [name, description] and may be
riding in a [vehicle description]. Go to www.GTCC.com
GTCC STAFF CELL

PHONE SCREENS
VOICEMAIL
for further details. Call 911 with any information.

TBD
message from GTCC. A child abduction has been
reported [near, on] the GTCC [campus]. The childs
name is [name]. [He/She] is [description age, race,
clothing, etc.]. [He/She] was last seen [location].
[He/She] may be in the company of [name,
description] and may be riding in a [vehicle
description]. Go to www.GTCC.com for further details.
SWITCHBOARD
Call 911 with any information.

A child abduction has been reported [near, on] the
GTCC [campus]. The childs name is [name]. [He/She]
is [description age, race, clothing, etc.]. [He/She]
was last seen [location]. [He/She] may be in the
company of [name, description] and may be riding in
a [vehicle description]. Go to www.GTCC.com for
EXTERNAL
MONITORS
further details. Call 911 with any information.

INFORMATION.
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CIVIL DISTURBANCE
MESSAGE
COMMUNICATION
S
CHANNEL
TEXT
ATTENTION! A civil disturbance is occurring on the
TWITTER
GTCC [campus] in the area of [building]. [If you are
FACEBOOK
inside, shelter in place] [Leave that area immediately].
E2CAMPUS
E-MAIL
ATTENTION! A civil disturbance is occurring on the
COMPUTER
SCREENS
GTCC [campus] in the area of [building]. [If you are
INTERNAL
MONITORS
immediately]. All other individuals should stay away
inside, stay where you are] [Leave that area

from the area of [building]. Follow instructions from
GTCC officials or local authorities. For updates, go to
GTCC STAFF CELL

PHONE SCREENS
VOICEMAIL
www.GTCC.com.
TBD
message from GTCC. A civil disturbance is occurring
on the GTCC [campus] in the area of [building]. [If you
are inside, stay where you are] [Leave that area
immediately] All other individuals should stay away
from the area of [building]. Follow instructions from
SWITCHBOARD
GTCC officials or local authorities. This is not a drill.

A civil disturbance is occurring on the GTCC [campus]
in the area of [building]. [If you are inside, stay where
you are] [Leave that area immediately] All other
individuals should stay away from the area of
[building]. Follow instructions from GTCC officials or
EXTERNAL
MONITORS
local authorities.
INFORMATION.
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FIRE/GAS LEAK/STRUCTURAL DAMAGE
COMMUNICATION
MESSAGE
S
CHANNEL
TEXT
ATTENTION! [A] [Fire, Gas Leak, Structural Damage] is
TWITTER
reported at GTCC [building]. Evacuate if you are in the
FACEBOOK
building. If not in the area, stay clear.
E2CAMPUS
E-MAIL
ATTENTION! [A] [Fire, Gas Leak, Structural Damage]
COMPUTER
SCREENS
has been reported on the GTCC [campus] in the
INTERNAL
MONITORS
evacuate immediately. If you are not in the area of
[building]. If you are in the [building], you should

[building], stay clear so that emergency services can
respond. Follow all instructions from GTCC officials or
local emergency authorities. For updates, go to
GTCC STAFF CELL

PHONE SCREENS
VOICEMAIL
www.GTCC.com.
TBD
message from GTCC. [A] [Fire, Gas Leak, Structural
Damage] has been reported on the GTCC [campus] in
the [building]. If you are in the [building], you should
evacuate immediately. If you are not in the area of
[building], stay clear so that emergency services can
respond. Follow all instructions from GTCC officials or
local emergency authorities. This is not a drill. For
SWITCHBOARD
[A] [Fire, Gas Leak, Structural Damage] has been
reported on the GTCC [campus] in the [building]. If you
are in the [building], you should evacuate
immediately. If you are not in the area of [building],
stay clear so that emergency services can respond.
Follow all instructions from GTCC officials or local
emergency authorities. This is not a drill. For updates,
EXTERNAL
go to www.GTCC.com.
15
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MONITORS
INFORMATION.
16
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FLOODING
MESSAGE
COMMUNICATION
S
CHANNEL
TEXT
ATTENTION! Flooding is occurring on [road] at GTCC
TWITTER
[campus]]. Avoid this area.
FACEBOOK
E2CAMPUS
E-MAIL
ATTENTION! Flooding is occurring on [road] at GTCC
COMPUTER
SCREENS
[campus]]. Avoid this area. If in the area, use another
INTERNAL
MONITORS
instructions from GTCC officials or local emergency
GTCC STAFF CELL

PHONE SCREENS
VOICEMAIL
route or wait until flooding recedes. Follow all

TBD
message from GTCC. Flooding is occurring on [road] at
GTCC [campus]]. Avoid this area. If in the area, use
another route or wait until flooding recedes. Follow all
SWITCHBOARD

Flooding is occurring on [road] at GTCC [campus]].
Avoid this area. If in the area, use another route or
wait until flooding recedes. Follow all instructions from
GTCC officials or local emergency authorities. For
EXTERNAL
MONITORS
INFORMATION.
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HAZARDOUS MATERIALS INCIDENT
COMMUNICATION
MESSAGE
S
CHANNEL
TEXT
ATTENTION! A hazardous materials spill has occurred
TWITTER
near GTCC [campus]. Prepare to evacuate area. Follow
FACEBOOK
instructions from authorities.
E2CAMPUS
E-MAIL
ATTENTION! A hazardous materials incident has
COMPUTER
SCREENS
occurred near GTCC [campus]. If you are in this area,
INTERNAL
MONITORS
emergency services can respond. Follow all
GTCC STAFF CELL

PHONE SCREENS
VOICEMAIL
prepare to evacuate. If not in this area, stay away so

service authorities. For updates, go to www.GTCC.com.
TBD
message from GTCC. A hazardous materials incident
has occurred near GTCC [campus]. If you are in this
area, prepare to evacuate. If not in this area, stay
away so emergency services can respond. Follow all
SWITCHBOARD
service authorities. For updates, go to www.GTCC.com.

A hazardous materials incident has occurred near
GTCC [campus]. If you are in this area, prepare to
evacuate. If not in this area, stay away so emergency
services can respond. Follow all instructions from
GTCC officials or local emergency service authorities.
EXTERNAL
MONITORS
For updates, go to www.GTCC.com.

INFORMATION.
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HURRICANE/TROPICAL STORM WARNING
COMMUNICATION
MESSAGE
S
CHANNEL
TEXT
ATTENTION! A [hurricane, tropical storm) warning has
TWITTER
been issued for our area. Visit www.GTCC.com for
FACEBOOK
details.
E2CAMPUS
E-MAIL
ATTENTION! A [hurricane, tropical storm) warning has been
COMPUTER
SCREENS
issued for our area. A warning means [hurricane, tropical
INTERNAL
MONITORS
During the storm:
storm] conditions are expected within the next 36 hours.
Stay indoors and away from windows and glass doors.

Keep curtains and blinds closed. Take refuge in a small
interior room, closet or hallway on the lowest level.

Avoid elevators.
For updates visit www.GTCC.com and listen to local

GTCC STAFF CELL
PHONE SCREENS
VOICEMAIL
television and radio stations.

TBD
message from GTCC. A [hurricane, tropical storm)
warning has been issued for our area. A warning
means [hurricane, tropical storm] conditions are likely.
For additional information and updates visit
www.GTCC.com and listen to local television and radio
SWITCHBOARD
stations.
A [hurricane, tropical storm) warning has been issued
for our area. A warning means [hurricane, tropical
storm] conditions are likely. For additional information
and updates visit www.GTCC.com and listen to local
EXTERNAL
MONITORS

INFORMATION.
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RAILWAY ACCIDENT
MESSAGE
COMMUNICATION
S
CHANNEL
TEXT
ATTENTION! A railway accident has occurred [on/near]
TWITTER
the GTCC [campus]. See www.GTCC.com or dial XXX-
FACEBOOK
XXXX for more information.
E2CAMPUS
E-MAIL
ATTENTION! A railway accident has occurred [on/near]
COMPUTER
SCREENS
the GTCC [campus]. Campus traffic [is not affected] [is
INTERNAL
MONITORS
services [have been notified] [are on scene]. If you are
affected in the area of (location)]. Local emergency

in the area, follow the direction of GTCC officials or
local authorities. If you are not in the area, stay away.
See www.GTCC.com or dial XXX-XXXX for more
GTCC STAFF CELL

PHONE SCREENS
VOICEMAIL
information.
TBD
message from GTCC. A railway accident has occurred
[on/near] the GTCC [campus]. Campus traffic [is not
affected] [is affected in the area of (location)]. Local
emergency services [have been notified] [are on
scene]. If you are in the area, follow the direction of
GTCC officials or local authorities. If you are not in the
area, stay away. See www.GTCC.com or dial XXX-XXXX
SWITCHBOARD
for more information.

A railway accident has occurred [on/near] the GTCC
[campus]. Campus traffic [is not affected] [is affected
in the area of (location)]. Local emergency services
[have been notified] [are on scene]. If you are in the
area, follow the direction of GTCC officials or local
authorities. If you are not in the area, stay away. See
www.GTCC.com or dial XXX-XXXX for more
EXTERNAL
information.
20
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MONITORS
INFORMATION.
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TORNADO WARNING
MESSAGE
COMMUNICATION
S
CHANNEL
TEXT
ATTENTION! A tornado warning has been issued for
TWITTER
the GTCC [campus] area. Take shelter immediately!
FACEBOOK
E2CAMPUS
E-MAIL
ATTENTION! A tornado warning has been issued for
COMPUTER
SCREENS
the GTCC [campus] area. Take shelter immediately! If
INTERNAL
MONITORS
of an interior room on the lowest level (closet, interior
there is no basement in your building, go to the center

hallway) away from corners, windows, doors, and
outside walls. In a high-rise building, go to a small
interior room or hallway on the lowest floor possible.
Put as many walls as possible between you and the
outside. Do not open windows. If possible, get under a
sturdy table and use your arms to protect your head
and neck.
If in a trailer or mobile classroom, get out immediately
and go to the lowest floor of a sturdy, nearby building
GTCC STAFF CELL

PHONE SCREENS
VOICEMAIL
or a storm shelter.
TBD

message from GTCC. A tornado warning has been issued for
the GTCC [campus] area. You should take shelter
immediately! If there is no basement in your building, go to
the center of an interior room on the lowest level (closet,
interior hallway) away from corners, windows, doors, and
outside walls. In a high-rise building, go to a small interior
room or hallway on the lowest floor possible. Put as many
walls as possible between you and the outside. Do not open
windows. If possible, get under a sturdy table and use your
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arms to protect your head and neck.
COMMUNICATION
S
CHANNEL
SWITCHBOARD
TORNADO WARNING (CONT.)

MESSAGE
A tornado warning has been issued for the GTCC
[campus] area. You should take shelter immediately! If
there is no basement in your building, go to the center
of an interior room on the lowest level (closet, interior
hallway) away from corners, windows, doors, and
outside walls. In a high-rise building, go to a small
interior room or hallway on the lowest floor possible.
Put as many walls as possible between you and the
outside. Do not open windows. If possible, get under a
sturdy table and use your arms to protect your head
EXTERNAL
MONITORS
and neck.
INFORMATION.
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VIOLENT CRIME
MESSAGE
COMMUNICATION
S
CHANNEL
TEXT
ATTENTION! Police are investigating an incident on the
TWITTER
GTCC [campus]. Avoid the area. More information
FACEBOOK
when available at www.GTCC.com.
E2CAMPUS
E-MAIL
ATTENTION! Police are investigating an incident on the
COMPUTER
SCREENS
GTCC [campus] at [building, location]. You should
INTERNAL
MONITORS
will be provided when available at www.GTCC.com.
GTCC STAFF CELL

PHONE SCREENS
VOICEMAIL
TBD
avoid the area until further notice. More information

message from GTCC. Police are investigating an
incident on the GTCC [campus] at [building, location].
You should avoid the area until further notice. More
information will be provided when available at
SWITCHBOARD
www.GTCC.com.
Police are investigating an incident on the GTCC
[campus] at [building, location]. You should avoid the
area until further notice. More information will be
EXTERNAL
MONITORS
provided when available at www.GTCC.com.

INFORMATION.
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SECTION 5: Urgent and Important Notifi cations
Message templates for situations requiring URGENT or IMPORTANT
notification to students, faculty and staff at GTCC
ACCIDENTIAL DEATH
MESSAGE
COMMUNICATION
S
CHANNEL
TEXT
At [time] [today or date], an accident at the GTCC
TWITTER
[campus] resulted in the death of [a/number] of GTCC
E2CAMPUS
[student(s), employee(s), individual(s)]. See
E-MAIL
www.GTCC.com.
FACEBOOK
COMPUTER
SCREENS
[student(s), employee(s), individual(s)]. GTCC and
INTERNAL
MONITORS
Identity[ies] of the accident victim[s] [is/are] being
local emergency personnel responded to the accident.

withheld [at the request of local authorities] or [until
family(ies) (is/are) notified]. GTCC [and/or] local
officials will provide further information when
GTCC STAFF CELL

PHONE SCREENS
VOICEMAIL
available.
TBD
message from GTCC. At [time] [today or date], an
accident at the GTCC [campus] resulted in the death
of [a/number] of GTCC [student(s), employee(s),
individual(s)]. GTCC and local emergency personnel
responded to the accident. Identity[ies] of the
accident victim[s] [is/are] being withheld [at the
request of local authorities] or [until family(ies) (is/are)
notified]. GTCC [and/or] local officials will provide
further information when available.
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COMMUNICATION
S
CHANNEL
SWITCHBOARD
ACCIDENTIAL DEATH (CONT.)

MESSAGE
[student(s), employee(s), individual(s)]. GTCC and
local emergency personnel responded to the accident.
Identity[ies] of the accident victim[s] [is/are] being
withheld [at the request of local authorities] or [until
family(ies) (is/are) notified]. GTCC [and/or] local
officials will provide further information when
EXTERNAL
MONITORS
available.
INFORMATION.
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CLASS CANCELLATION
MESSAGE
COMMUNICATION
S
CHANNEL
TEXT
ATTENTION! [All] GTCC [Day, Evening] classes have
TWITTER
been cancelled due to [reason for cancellation]. (If
FACEBOOK
appropriate) Staff should report at their normal time,
E2CAMPUS
safety permitting. OR All GTCC offices are also
E-MAIL
closed.
ATTENTION! [All] GTCC [Day, Evening] classes have
COMPUTER
SCREENS
been cancelled due to [reason for cancellation]. Staff
INTERNAL
MONITORS
OR All GTCC offices are also closed. For additional
GTCC STAFF CELL

PHONE SCREENS
VOICEMAIL
should report at their normal time, safety permitting.

information and updates go to the GTCC web site
www.GTCC.com.
TBD
This is [name and title of GTCC official] with a
message concerning class cancellations for GTCC. [All]
GTCC [Day, Evening] classes have been cancelled due
to [reason for cancellation]. Staff should report at their
normal time, safety permitting. OR All GTCC offices
are also closed. For additional information and updates
go to the GTCC web site www.GTCC.com and listen to
SWITCHBOARD
local television and radio stations.

[All] GTCC [Day, Evening] classes have been cancelled
due to [reason for cancellation]. Staff should report at
their normal time, safety permitting. OR All GTCC
offices are also closed. For additional information and
updates go to the GTCC web site www.GTCC.com and
EXTERNAL
MONITORS
listen to local television and radio stations.

INFORMATION.
27
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HURRICANE/TROPICAL STORM WATCH
COMMUNICATION
MESSAGE
S
CHANNEL
TEXT
ATTENTION! A [hurricane, tropical storm) watch has
TWITTER
been issued for our area. For updates visit
FACEBOOK
www.GTCC.com and monitor local TV and radio.
E2CAMPUS
E-MAIL
ATTENTION! A [hurricane, tropical storm] watch has
COMPUTER
SCREENS
been issued for our area. A watch means [hurricane,
INTERNAL
MONITORS
48 hours. For updates visit www.GTCC.com and listen
tropical storm] conditions are possible within the next

to information provided by local officials on local
For additional safety information visit
GTCC STAFF CELL

PHONE SCREENS
VOICEMAIL
www.ready.gov/hurricanes.
TBD
message from GTCC. A [hurricane, tropical storm)
watch has been issued for our area. A watch means
[hurricane, tropical storm] conditions are possible
within the next 48 hours. For updates visit
www.GTCC.com and listen to information provided by
SWITCHBOARD
local officials on local television and radio stations.

A [hurricane, tropical storm) watch has been issued for
our area. A watch means [hurricane, tropical storm]
conditions are possible within the next 48 hours. For
updates visit www.GTCC.com and listen to information
provided by local officials on local television and radio
EXTERNAL
MONITORS
stations.
INFORMATION.
28
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MAJOR TRAFFIC ACCIDENT
MESSAGE
COMMUNICATION
S
CHANNEL
TEXT
ATTENTION! A major traffic accident has occurred at
TWITTER
[location] [on/near] the GTCC [campus]. Seek
FACEBOOK
alternate route and stay away from area.
E2CAMPUS
E-MAIL
ATTENTION! A major traffic accident has occurred at
COMPUTER
[location] [on/near] the GTCC [campus]. Students and
SCREENS
staff should seek an alternate route to and from this
INTERNAL
area and follow directions from GTCC officials or local
MONITORS
authorities. If not in the area, stay away and allow

emergency services personnel to work safely. For
GTCC STAFF CELL

PHONE SCREENS
VOICEMAIL
updates visit www.GTCC.com.

TBD
message from GTCC. A major traffic accident has
occurred at [location] [on/near] the GTCC [campus].
Students and staff should seek an alternate route to
and from this area and follow directions from GTCC
officials or local authorities. If not in the area, stay
away and allow emergency services personnel to work
SWITCHBOARD
safely. For updates visit www.GTCC.com.

A major traffic accident has occurred at [location]
[on/near] the GTCC [campus]. Students and staff
should seek an alternate route to and from this area
and follow directions from GTCC officials or local
authorities. If not in the area, stay away and allow
emergency services personnel to work safely. For
EXTERNAL
MONITORS
updates visit www.GTCC.com.

INFORMATION.
29
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MISSING PERSON/CHILD
MESSAGE
COMMUNICATION
S
CHANNEL
TEXT
ATTENTION! A [person/child] has been reported
TWITTER
missing [near, on] the GTCC [campus]. www.GTCC.com
FACEBOOK
for details. Call 911 with information.
E2CAMPUS
E-MAIL
ATTENTION! A [person/child] has been reported
COMPUTER
SCREENS
missing [near, on] the GTCC [campus]. The
INTERNAL
MONITORS
etc.] and was last seen [location].
[person/child] is [description age, race, clothing,

Go to www.GTCC.com for further details. Call 911 with
any information you may have concerning the missing
GTCC STAFF CELL

PHONE SCREENS
VOICEMAIL
[person/child].
TBD
message from GTCC. A [person/child] has been
reported missing [near, on] the GTCC [campus]. The
[person/child] is [description age, race, clothing,
etc.] and was last seen [location].
SWITCHBOARD
[person/child].
A [person/child] has been reported missing [near, on]
the GTCC [campus]. The [person/child] is [description
age, race, clothing, etc.] and was last seen [location].
EXTERNAL
MONITORS
[person/child].
INFORMATION.
30
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POWER OUTAGE
MESSAGE
COMMUNICATION
S
CHANNEL
TEXT
ATTENTION! A power outage has occurred at
TWITTER
[location/building/campus]. Officials have been
FACEBOOK
notified. (If appropriate) [location] is being evacuated.
E2CAMPUS
E-MAIL
ATTENTION! A power outage has occurred at
COMPUTER
SCREENS
[location]. Officials have been notified. (If appropriate)
INTERNAL
MONITORS
power is restored. Updates will be posted as available
GTCC STAFF CELL

PHONE SCREENS
VOICEMAIL
[location/building/campus] is being evacuated until

on www.GTCC.com or may be obtained by calling xxxxxxx.
TBD
message from GTCC. A power outage has occurred at
[location]. Officials have been notified. (If appropriate)
on www.GTCC.com. We will also update this telephone
SWITCHBOARD
message as updates are available.

A power outage has occurred at [location]. Officials
have been notified. (If appropriate)
on www.GTCC.com and available on the campus voice
EXTERNAL
MONITORS
message system at XXX-XXXX

INFORMATION.
31
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SEVERE WINTER STORM
MESSAGE
COMMUNICATION
S
CHANNEL
TEXT
ATTENTION! A severe winter storm is affecting our
TWITTER
area. Stay off highways. Additional information posted
FACEBOOK
at www.GTCC.com.
E2CAMPUS
E-MAIL
ATTENTION! A severe winter storm is affecting our
COMPUTER
SCREENS
area. Stay off highways. Any urgent information
INTERNAL
MONITORS
storm will be sent by the GTCC emergency notification
GTCC STAFF CELL

PHONE SCREENS
VOICEMAIL
concerning class schedules or other impacts from the

system. Updated information will be posted on
www.GTCC.com.
TBD
message from GTCC. A severe winter storm is
affecting our area. Stay off highways. Any urgent
information concerning class schedules or other
impacts from the storm will be sent by the GTCC
emergency notification system. Updated information
SWITCHBOARD
will be posted on www.GTCC.com.

A severe winter storm is affecting our area. Stay
indoors and off highways. Any urgent information
concerning class schedules or other impacts from the
storm will be sent by the GTCC emergency notification
system. Updated information will be posted on
EXTERNAL
MONITORS
www.GTCC.com.
INFORMATION.
32
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TORNADO WATCH
MESSAGE
COMMUNICATION
S
CHANNEL
TEXT
ATTENTION! A tornado watch has been issued for our
TWITTER
area. For updates visit www.GTCC.com and monitor
FACEBOOK
local TV and radio.
E2CAMPUS
E-MAIL
ATTENTION! A tornado watch has been issued for our
COMPUTER
SCREENS
area. A watch means weather conditions are favorable
INTERNAL
MONITORS
of producing tornadoes. For updates visit
for the development of severe thunderstorms capable

www.GTCC.com and monitor local television and radio
stations. For additional safety information visit
GTCC STAFF CELL

PHONE SCREENS
VOICEMAIL
http://www.ready.gov/tornadoes.
TBD

message from GTCC. A tornado watch has been issued for our
area. A watch means weather conditions are favorable for the
development of severe thunderstorms capable of producing
tornadoes. For updates visit www.GTCC.com and monitor
local television and radio stations.
SWITCHBOARD
A tornado watch has been issued for our area. A watch

means weather conditions are favorable for the
development of severe thunderstorms capable of
producing tornadoes. For updates visit www.GTCC.com
EXTERNAL
MONITORS
and monitor local television and radio stations.

INFORMATION.
33
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SECTION 6: All Clear
Message templates for ALL CLEAR notifications using GTCC communications
channels
ALL CLEAR
MESSAGE
COMMUNICATIO
NS
CHANNEL
TEXT
ATTENTION! The [situation] at [location] is ALL CLEAR.
TWITTER
See www.GTCC.com for details.
FACEBOOK
E2CAMPUS
E-MAIL
ATTENTION! The [situation] at [location] is ALL CLEAR.
COMPUTER
SCREENS
You may resume normal activities. Thank you for your
INTERNAL
MONITORS
GTCC STAFF CELL
PHONE SCREENS
VOICEMAIL
additional details.
cooperation during this event. See www.GTCC.com for
TBD
message from GTCC. The [situation] at [location] is ALL
CLEAR. You may resume normal activities. Thank you for
your cooperation during this event. See www.GTCC.com
SWITCHBOARD
for additional details.

The [situation] at [location] is ALL CLEAR. You may
resume normal activities. Thank you for your
EXTERNAL
MONITORS
cooperation. See www.GTCC.com for additional details.

CAMPUS ALERT IS ALL CLEAR. DIAL XXX-XXXX FOR
INFORMATION.
34
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SECTION 7: Test Notifi cations
Message templates for TEST notifications using GTCC communications
channels
SYSTEM TEST
MESSAGE
COMMUNICATIO
NS
CHANNEL
TEXT
ATTENTION! This is a test of the GTCC emergency
TWITTER
notification system. This is only a test.
FACEBOOK
E2CAMPUS
E-MAIL
ATTENTION! This is a test of the GTCC emergency
COMPUTER
SCREENS
notification system. This is only a test. No action is
INTERNAL
MONITORS
have been given brief details of the situation and
required. Had this been an actual emergency, you would

instructed to visit www.GTCC.com and other resources
for additional information. This concludes the test of the
GTCC STAFF CELL

PHONE SCREENS
VOICEMAIL
SWITCHBOARD
GTCC emergency notification system.

TBD
N/A
GTCC is conducting a test of the colleges emergency
notification system. This is only a test and no action is
EXTERNAL
MONITORS
required.
N/A
35
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2014 GTCC Emergency Notification Messages

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2014 GTCC Emergency Notification Messages

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Fall

2012 Anthony Rd. Burlington, NC

Crisis Communications Notification Message Templates

Section 2: Incident Notification Message Matrix

Section 3: Crisis Communications Dos and Donts

Section 4: Emergency Notification Message Templates

Active Shooter/Armed Individual

Bomb Threat/Suspicious Package

Fire/Gas Leak/Structural Damage

Hazardous Materials Incident

Hurricane/Tropical Storm Warning

Section 5: Urgent and Important Notification Message Templates

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Crisis Communications Notification Message Templates

Hurricane/Tropical Storm Watch

Major Traffic Accident

Severe Winter Weather

Section 6: All Clear Notification Message Templates

Section 7: Test Notification Message Templates

Last Update By: EnviroSafe

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Crisis Communications Notification Message Templates

Length of messages about an incident. The communications channel being

The campus emergency notification system exists of the following channels:

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Crisis Communications Notification Message Templates

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Crisis Communications Notification Message Templates

Time Period During Which Initial Notification is to Be

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Crisis Communications Notification Message Templates

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Crisis Communications Notification Message Templates

seen on the GTCC [campus]. Go to the nearest room,

lock door and await further instructions.

ATTENTION! An individual with a weapon has been

seen on the GTCC [campus]. If you are on campus, go

instructions. If you are not on campus, stay away until

GTCC STAFF CELL

to the nearest room, lock the door and await further

authorities. For updates, go to www.GTCC.com.

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Crisis Communications Notification Message Templates

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Crisis Communications Notification Message Templates

BOMB THREAT/SUSPICIOUS PACKAGE

a suspicious package] at [building]. Evacuate if in that

building. Follow instructions from authorities.

ATTENTION! GTCC has [received a bomb threat] [found

a suspicious package] at [building]. You should

from authorities. All other individuals should stay away

evacuate if in that building and follow instructions

GTCC STAFF CELL

not a drill. For updates, go to www.GTCC.com.

authorities. For updates, go to www.GTCC.com.

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Crisis Communications Notification Message Templates

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Crisis Communications Notification Message Templates

ATTENTION! A child abduction has been reported

[near, on] the GTCC [campus]. See www.GTCC.com for

details. Call 911 with information.

ATTENTION! A child abduction has been reported

[near, on] the GTCC [campus]. The childs name is