KOLEJ

UNIVERSITI INSANIAH
KULLIYYAH OF HOSPITALITY AND HALAL
SERVICES
Diploma In Culinary Art
HIH 112 : INTRODUCTION TO HOSPITALITY AND
TOURISM INDUSTRY
A PICTURE IS WORTH A THOUSAND WORDS
INDIVIDUAL ASSIGNMENT
Prepared By :
ATHIRAH BINTI AZALI
M141027039

Prepared For :
PN. ENI SYAFINA BINTI ROSLAN
Date of submission:
12 OCTOBER 2014

Table of Content
BIL

TABLE OF CONTENT

APPRECIATION

2
3

INTRODUCTION
Strenghts

Weakness

Recomandation
4

CONCLUSION

REFERENCES

PAGE

Appreciation
Assalamualaikum. First of all, I would like to God because giving me the opportunity to
complete this assignment within the time given by my lecturer. I also want to say thank
you to my parent because they keep given me supporting words, money and facilities that
I need to solve any work or assignment that I receive here.

Not forget to my friends who had been helpful, thank you so much for your contribution
of information as well as your cooperation in works and discussion till I can finish my
assignment completely.

Last but not least, I would like to thank to my dedicate and handsome lecturer, Pn. Eni
Syafina binti Roslan because he always helps me and spends his time although just for a
while for me to complete this assignment. From my button of my heart, once again, thank
you to all of you who had helped me so much in completing this assignment.

Almighty Allah says:

"Allah bears witness that there is no god but He (worthy of worship), the cause of justice.
The angels and the men of learning (too are witness) ... "(Ali 'Imran: 18)
Come and see how the Almighty Himself begin with, both the angel and the third with the
people of knowledge.
This is sufficient for you (to know) glory, priority, clarity and edge of those scholars'

1. Introduction

At The Manhattan FISH MARKET, our guests are served with lip-smacking

American-

style seafood such as the famous Manhattan Fish n Chips, the all-time favourite Garlic
Herb Mussels and the legendary Manhattan Flaming Seafood Platter.
They have come a long way with more than 50 restaurants in Asia and the Middle East,
including Singapore, Malaysia, Indonesia, Thailand, Sri Lanka, Myanmar and Oman.
They attribute their success and regional popularity to our fresh, flavourful and
innovative offerings. To meet their fans' insatiable appetite for delicious seafood, they are
constantly expanding and evolving with brand new restaurant interiors inspired by the
famous Fulton Fish Market. Every restaurant is tastefully appointed to evoke the
colourful and dynamic spirit of the iconic market!

They well-trained staff are affectionately known as Sea-cret Agents and they channel
their passion, energy and dedication into ensuring that every guest will have a satisfying
dining experience. The Manhattan FISH MARKET is also widely known to enthrall and
whet its guests appetite with on-the-spot flaming of the Manhattan Flaming Prawns.
In recent years, The Manhattan FISH MARKET brand has garnered numerous awards
and accolades in the F&B industry. To name a few, weve been awarded the following:
Best brand in Product Branding F&B under the Western Seafood Cuisine category by
the Brand Laureate SMEs Chapters Awards 2008
Singapore Franchisor of the Year 2009 and International Franchisor of the Year 2009.
The Manhattan FISH MARKET brand is also ahead of five other regional brands at the
Franchising & Licensing Association Awards in Singapore, as well as garnering
recognition at the Global Growth Award (Silver) and Best Visual Presentation Outlet
Award (Silver) which was awarded the Malaysian Retailer-Chains Association (MRCA).

The Manhattan FISH MARKET draws its inspiration from the reputable Fulton Fish
Market, which was once located below the iconic Brooklyn Bridge. The fish market was
known to house a diverse collection of the freshest catch of the day, catering to seafood
fin-actics, far and wide.
Affiliating its reputation as a great place for fine seafood, The Manhattan FISH
MARKET is dedicated to serving up a storm with its wide variety of American-style
seafood choices, all in a fun and warm casual dining experience that is bound to excite!

STRENGTH
The restaurant have a good concept with a universal and growing market.