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1 T
2 I
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2
I
n
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T
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0
1 T
2 W
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F
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Hardware
9 T
10
M
O
B
M
A
M
O
76
59
41
47
50
22
22
24
29
32
32
FY2008
FY2009
FY2010
FY2011
FY2012
FY2013E
Domestic
69
Export
Company name
Market share
TCS
Wipro
Cognizant
Infosys
HCL Tech
Tech Mahindra
Total exports from the IT-BPM sector (excluding hardware) are estimated at USD76 billion during FY13; the industry rose at
a CAGR of 13.1 per cent during FY08-13E despite weak global economic growth scenario
Export of IT services has been the major contributor, accounting for 57.9 per cent of total IT exports (excluding hardware)
BPM accounted for 23.5 per cent of total IT exports during
FY13
CAGR: 13.1%
13.0
11.4
10
10.4
11.7
12.4
22.2
25.8
27.3
FY2008
FY2009
FY2010
8.8
9.9
IT services
14.1
15.9
14.1
Sector-wise breakup of
export revenue FY13E
18.6%
IT services
17.8
BPM
43.9
BPM
33.5
FY2011
39.9
FY2012
23.5%
FY2013E
57.9%
Softwar
e
product
s and
engg.
Service
s
BFSI is a key business vertical for the IT-BPM industry. It generated export revenue of around USD31 billion during FY13,
accounting for 41.0 per cent of total IT-BPM exports from India
Approximately 85 per cent of total IT-BPM exports from India is across four sectors: BFSI, telecom, manufacturing and
retail. The hitherto smaller sectors are expected to grow
3%
5%
14
12
11
BFSI
41%
FY12
Healthcare
16%
Retail
Manufacturing
T&M
BFSI
7 8
FY13
C&U
C&U
13
3%
10%
T&T
28
18%
Source: Nasscom, Aranca Research Notes: C&U Construction & Utilities, T&T - Travel and Tourism, T&
M - Telecom &
Media, BFSI Banking,
Financial
Services and
Insurance The
US has traditionally been the biggest importer of Indian IT exports; over 60 per cent of Indian IT-BPM exports were
absorbed by the US during FY13
Non US-UK countries accounted for just 21.0 per cent of total Indian IT-BPM exports during FY12
Europe, one of the fast growing IT markets in 2012, is expected to emerge as a potential market as higher inclination
towards offshoring firms would increase demand for IT services
Distribution of export
revenue across
geographies (FY13)
47
2
%
42
11%
12
13
8
Continental Europe
62%
5
APAC
2
U
S
Contine
ntal
UK
APA
C
RO
W
Europe
FY12
FY13
17%
ROW
S ource:
N
a
Category
Number of
players
% of total export
revenue
% of total
employees
Work focus
Large sized
Mid sized
Emerging
Small
11
85-100
450-600
>4,000
47-50%
32-35%
9-10%
9-10%
~35-38%
~28-30%
~15-20%
~15-18%
1 The number of global delivery centres of IT firms in India reached 580, spreading out across
Global delivery
model
75 countries, as of 2012
2 As of 2009, over 150 centres were set up by various Indian IT firms in North America
3 India continues to maintain a leading position in the global sourcing market. Its market share
Global sourcing hub
increased to 52.0 per cent in 2012 from 50.0 per cent in 2011
4 India is the most preferred location for engineering offshoring, according to a customer poll
Engineering offshoring
Patent filing
6 Increased focus on R&D by IT firms in India resulted in rising number of patents filed by them
7 The number of patents filed by the top three IT companies increased to 858 in 2012 from 150
in 2009
1 Indias IT market is experiencing a significant shift from a few large-size deals to multiple smallChanging business
dynamics
size ones
2 Delivery models are being altered, as the business is moving to capital expenditure (capex)
based models from operational expenditure (opex), from a vendors frame of reference
3 Large players with a wide range of capabilities are gaining ground as they move from being
Large players gaining
advantage
simple maintenance providers to full service players, offering infrastructure, system integration
and consulting services
4 Disruptive technologies, such as cloud computing, social media and data analytics, are offering
new avenues of growth across verticals for IT companies
New technologies
5 Indias IT sector is gradually moving from linear models (rising headcount to increase revenue)
to non-linear ones
Growth in non-linear
models
6 In line with this, IT companies in India are focusing on new models such as platform-based
BPM services and creation of intellectual property
Consumerisation of IT
4 Tier II and III cities are increasingly gaining traction among IT companies, aiming to establish
business in India
Emergence of Tier II
cities
SMAC technologies, an
inflection point for
Indian IT
5 Cheap labour, affordable real estate, favourable government regulations, tax breaks and
SEZ schemes facilitating their emergence as a new IT destination
6 Giving rise to the domestic hub and spoke model, with Tier I cities acting as hubs and Tier II,
III and IV as network of spokes
7 Social, Mobility, Analytics and Cloud (SMAC), a paradigm shift in IT-BPM approaches
experienced until now, is leading to digitisation of the entire business model
8 IT vendors in India to generate USD225 billion from SMAC-related revenue by 2020
Global IT offshore
spending is expected to
1 Computer
Talent Pool
penetration
expected to increase
rise at
a
CAGR
of 8.0
per
cent
during
FY11
13
Global
BPM
spending
is
estimat
ed to
expand
at a
CAGR
of
around
7.0 per
cent
during
FY11
13
Tax
Domestic
growth
Growth
drivers
Policy
support
Bengaluru
Delivery centres spread across
various countries
Note:
STPI
stands
for
Softwar
e
Technol
ogy
Park of
India,
SEZ
stands
for
Special
Econom
ic Zone
~90-100
~22-23
15.5
FY13
FY15F
FY20F
power
FY11
Core segments
10%
Emerging segments
20%
21%
19%
1.2 2
7.6
FY13E
FY16F
13
3.2
Knowledgeservices
15
IS sourcing
11
IT consulting
CADM
22
ER&D
20%
5.5 3.1 5.5
Softwaretesting
FY14F
4.7
4.4
3.2
3.7
4.0
3.5
Growing talent pool of India has the ability to drive the R&D
and innovation business in the IT-BPM space
11%
24%
19%
Recruitment cost
Employee welfare
Short term
Objectives
Medium term
Initiatives
2 Improve employability
the
National
Development Programme to
suitability of Faculty
Long term
5 Bring down investment on training
6 Develop specialist and project management
expertise
Faculty
increase
5 Aiding
6 Expansion
of
higher
education
infrastructure; 20 new IIITs to be set up by
the government
Research Note: NAC - Nasscom Assessment of Competence, IIIT Indian Institutes of Information Technology
Parameters
STPI
SEZ
Term
10 years
100 per cent tax
15 years
100 per cent tax
holiday on export
profits
Fiscal benefits
Exemption from
holiday on exports
for first five years
Exemption from
No location
constraints
Location and
size restrictions
Restricted to
prescribed zones
with a minimum
area of 25 acres
Source: Nasscom, Aranca
Research, STPI
3,230
175
1,821
1,615
2008
2018E
Tier I locations
Key highlights
1 Global In-House Centers (GIC), also known as
captive centers, are one of the major growth drivers
of the IT-BPM sector in India
2 As of FY2012, the captive segment accounted for 1618 per cent of the IT-BPM industry revenue
Product
700+
750+
450+
~180
2000
2005
2010
2012
The IT & BPM sector continued to attract PE and VC investments in 2012, accounting for a significant proportion in terms of
volume (around 37 per cent) and value (approximately 40 per cent)
Value increased at an impressive 68.4 per cent over 2011
eCommerce accounted for 31 VC deals in 2012
About 64 per cent of VC deals in India were in the software, internet and mobile industry
Two of the largest PE deals in the sector during 2012 were:
JP Morgans buyout of M*Modal (USD1,100 million)
Bain Capital, GIC investment in Genpact (USD1,000 million)
In 1Q13, the industry attracted 26 deals at a value of USD105 million
3.2
484
393
379
1.9
184
0.8
58
2009
2008
2011
25
32
40
2010
2011
2012
2012
Number of deals
Share of IT-BPM
New
customer New verticals segments
Traditional verticals i.e. BFSI, telecom and manufcaturing, continue to remain the largest in terms of IT adoption, and are
expected to grow at an average of 15 per cent
Implementation of cloud environment and mobility way forward for traditional verticals
Emphasis on other emerging verticals (such as education, healthcare and retail) to aid growth in IT firms in India
Shift from IT adoption infrastructure, automation and digitisation to smart IT marks future trend of services in
emerging verticals
595
34.5
506
339
243
17.2
195
17.5
11.6
193
128
BFSI
24.8
8.7 9.7
80 126
Telecom Manufacturing
FY10
FY13E
4.4
Education
Healthcare
Retail
FY15F
FY10
FY13E
FY15F
Source: Nasscom,
Aranca Research
a eased
n connectivity is
d leading to a rise
in in IT adoption
c by media
r
S
M
B
G
o
v
er ealthcare
n
Utilities
m
Media
e
nt
H
250
90
58
25
17
Source: Nasscom,
Aranca Research
Note:
SMB Small and
Medium
Business
CAGR till
Cloud
30%
Enterprise
mobility
20%
10%
0
60%
2020
50%
40%
Big
data/analytics*
Social Media
200
400
Market size USD billion
600
800
Emerging geographies to drive the next growth phase for IT firms in India
BRIC provides USD380420 billion opportunity by 2020
Focus on building local credible presence, high degree of domain expertise at competitive costs and attaining operational
excellence hold key to success in new geographies
Countries offering growth potential to IT firms
Country
IT spend
Indias penetration
Key segments
Canada
USD63 billion
Europe
USD230 billion
Japan
USD235 billion
Spain
USD26 billion
IT sourcing, SI
Mexico
USD29 billion
~4 per cent
IT sourcing, BPM
Brazil
USD47 billion
~2 per cent
China
USD105 billion
Australia
USD48 billion
~4 per cent
IT solutions and
services
13%
3%
3%
Engineering and
industrial services
Infrastructure
services
12%
Global consulting
5%
66%
Asset leverage
solutions
Business process
outsourcing
Number of customers
Financial performance (USD billion)
556
522
11.6
458
10.2
8.2
6.0
245
6.3
2.8
1.4
1.7
3.1
214
208
170
143
76
2.3
277
196
42
115
81 99
25
27 43 48
5
FY09
FY10
Revenue
FY11
FY12
Operating profit
FY13
USD1
million+
USD5
million+
USD10
million+
FY5
FY11
USD20
million+
FY12
USD50
million+
14 16
8
USD100
million+
FY13
Acquisition of IT
service firm Alti in
France in 2013
BFSI
Expansion of
geographic
presence
Issue of an IPO in
the market in India
and raised USD1.2
billion in 2004
Media &
Entertainment
Manufacturing
Consolidation of
market position
through CMC
acquisition
1968
Indias first
software service
company
FY03
Became the first
software company
in India to cross
USD1 billion
revenue
FY13
USD11.6
billion revenue
FY13 Active
client base:
1,156 New
clients: 153
resour
ces &
Energy
Sour
Utilities
ce: TCS
196
8
website and An
2001
2003
2005
2007
2009
2011
2013
Custom application
services
5%
19%
32%
Infrastructure services
Enterprise application
services
Engineering & R&D
services
20%
Achievements:
24%
Business services
Number of customers
Financial performance (USD billion)
4,345
3,452
386
422
3,459
2,560
2,228
187
1,879
152
92 98
682
250
FY08
317
FY09
321
FY10
Revenue
656
438
FY11
FY12
Operating profit
44
9MFY13
USD1
million+
USD5
million+
USD10
million+
51
USD20
million+
25
29
USD30
million+
14 15
10 10
USD40
million+
USD50
million+
31-Mar-12
31-Mar-13
Aranca Research
Acquisition of
Capitalstream and
AXON Group
Financial Services
Diversification of
business and
geography mix
Manufacturing
Telecom
Media
Organic growth
through prudent
strategies
1997
Established with
spun-off HCLs
R&D business
FY09
Launch of
IPO
FY12
Revenue
crossed USD4
billion
FY06
Signed the
largest ever
software service
deal with DSG
Healthc
are
USD100 million+
clients reached 5
1997 1998 1999
2002 2004
Source: HCL Technologies
2000
2006
008
2010
2011
2012
2
ebsite and Annual Report, Aranca Research
Infosys Limited
2013
E
st
a
bli
sh
e
d
in
1
9
8
1,
In
fo
sy
s
Li
mi
te
d
is
e
n
g
a
g
e
d
in
co
ns
ult
in
g,
e
ngineering,
technology
and
outsourcing
24%
services.
The
companys end-toend
services
include
34%
c
A
1 2
20%
2 2
3 2
Sciences
Source:
website and
Annual Report,
Aranca
Resea
rch
Number of customers
Financial performance (USD billion)
399
7.4
7.0
448
6.0
5.0
4.8
190
233 231
213
132 137
97
1.7
1.6
2.0
1.8
16
USD1
million+
FY09
FY10
Revenue
FY11
FY12
84
1.9
FY13
USD5
million+
USD10
million+
USD20
million+
USD50
million+
15
USD100
million+
2012 2013
Operating profit
Source: Infosys website and Annual Report,
Aranca Research
Acquisition of
Aerospace, Defense
&
Airlines
Lodestone Holding
AG
L
a
r
g
e
cl
ie
n
t
a
c
q
ui
si
ti
o
n
s
A
u
F
i
H
e
P
h
B
i
1999 Reached
USD100 million and
listed
on NASDAQ
FY1
3
USD
7.4
billio
n
turn
over
I
S
t
r
o
L
D
web
site and
ng
div
ers
ifie
d
cli
ent
ba
se
of
79
8
cli
ent
s
Exchange rates
(Fiscal year)
Year
Exchange rates
INR equivalent of one USD(Calendar year)
2004-05
44.95
2005-06
44.28
2006-07
45.28
2007-08
40.24
2008-09
45.91
2009-10
47.41
2010-11
45.57
2011-12
47.94
2012-13
54.31
Year
2005
45.55
2006
44.34
2007
39.45
2008
49.21
2009
46.76
2010
45.32
2011
45.64
2012
54.69
2013
54.45
Average for
the year
India Brand Equity Foundation (IBEF) engaged Aranca to prepare this presentation and the same has been prepared
by Aranca in consultation with IBEF.
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This presentation is for information purposes only. While due care has been taken during the compilation of this
presentation to ensure that the information is accurate to the best of Aranca and IBEFs knowledge and belief, the
content is not to be construed in any manner whatsoever as a substitute for professional advice.
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