Professional Documents
Culture Documents
Chapter 5 Notes
Reading (Chapters 5) Mankiw Text
Topics: Elasticity and Applications (First topic
i Micro
in
Mi
that
th t is
i nott in
i Macro)
M
) Focus
F
on
Elasticities of Demand & Supply, know only
the definition of Elasticity of Income & CrossPrice Elasticity
For HW, please do Chapter 5 Problems &
Applications, #2 (same in 5e), #3 (same in 5e), #4
(same as in 5e) & 10 (same as in 5e )
A scenario
You design websites for local businesses.
You charge $200 per website,
and currently sell 12 websites per month
month.
Your costs are rising
(including the opportunity cost of your time),
so you consider raising the price to $250.
The law of demand says that you wont
won t sell as
many websites if you raise your price.
How many fewer websites? How much will your
revenue fall, or might it increase?
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Elasticity
Basic idea:
Elasticity measures how much one variable
responds
p
to changes
g in another variable.
One type of elasticity measures how much
demand for your websites will fall if you raise
your price.
Definition:
Elasticity is a numerical measure of the
responsiveness of Qd or Qs to one of its
determinants.
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Percentage change in Qd
=
Percentage change in P
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Percentage change in Qd
=
Percentage change in P
P
Example:
P rises
P2
by 10%
P1
Price elasticity
of demand
equals
15%
= 1.5
10%
Q2
Q1
Q falls
by 15%
4
Percentage change in Qd
=
Percentage change in P
P
P2
P1
D
Q2
Q1
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Demand for
your websites
P
B
$250
Going from A to B,
g in P equals
q
the % change
$200
D
8
12
($250$200)/$200 = 25%
Demand for
your websites
P
$250
From A to B,
P rises 25%, Q falls 33%,
elasticity = 33/25 = 1.33
B
A
$200
From B to A,
A
P falls 20%, Q rises 50%,
Q
elasticity = 50/20 = 2.50
D
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It doesnt
doesn t matter which value you use as the
start and which as the end you get the
same answer either way!
ELASTICITY AND ITS APPLICATION
$250 $200
x 100% = 22.2%
$225
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ACTIVE LEARNING
Calculate an elasticity
Use the following
information to
calculate the
price elasticity
of demand
for hotel rooms:
if P = $70
$70, Qd = 5000
if P = $90, Qd = 3000
10
ACTIVE LEARNING
Answers
Use midpoint method to calculate
% change
g in Qd
(5000 3000)/4000 = 50%
% change in P
($90 $70)/$80 = 25%
The price elasticity of demand equals
50%
= 2.0
25%
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EXAMPLE 1:
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EXAMPLE 2:
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EXAMPLE 3:
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EXAMPLE 4:
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D curve:
vertical
10%
=0
P1
Consumers
price sensitivity:
none
Elasticity:
0
0%
P2
P falls
by 10%
Q1
Q changes
by 0%
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Inelastic demand
< 10%
% change in Q
Price elasticity
<1
=
=
of demand
10%
% change in P
P
D curve:
relatively steep
P1
Consumers
price sensitivity:
relatively low
Elasticity:
<1
P2
D
P falls
by 10%
Q1 Q2
Q rises less
than 10%
20
10%
=1
D curve:
intermediate slope
P1
Consumers
price sensitivity:
intermediate
Elasticity:
1
10%
P2
P falls
by 10%
D
Q1
Q2
Q rises by 10%
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Elastic demand
> 10%
% change in Q
Price elasticity
>1
=
=
of demand
10%
% change in P
P
D curve:
relatively flat
P1
Consumers
price sensitivity:
relatively high
Elasticity:
>1
P2
P falls
by 10%
Q1
Q2
Q rises more
than 10%
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D curve:
horizontal
Consumers
price sensitivity:
extreme
Elasticity:
infinity
P2 = P1
P changes
by 0%
Q1
Q2
Q changes
by any %
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$30
E =
20
200%
= 5.0
50
40%
E =
10
$0
67%
= 1.0
67%
E =
20
40
60
40%
= 0.2
200%
The slope
of a linear
demand
curve is
constant,
but its
elasticity
i not.
is
t
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Percentage change in Q
Percentage change in P
Revenue = P x Q
$250
increased
Demand for
revenue due
your websiteslost
to higher P
revenue
due to
lower Q
$200
When D is elastic,
a price increase
causes revenue to fall.
ELASTICITY AND ITS APPLICATION
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Percentage change in Q
Percentage change in P
Revenue = P x Q
$250
increased
Demand for
revenue
due
your websites
lost
to higher P
revenue
due to
lower Q
$200
When D is inelastic,
a price increase
causes revenue to rise.
ELASTICITY AND ITS APPLICATION
10 12
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ACTIVE LEARNING
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ACTIVE LEARNING
Answers
A. Pharmacies raise the price of insulin by 10%.
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ACTIVE LEARNING
Answers
B. As a result of a fare war, the price of a luxury
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Policy 1: Interdiction
Interdiction
reduces
Price of
Drugs
the supply
g
of drugs.
P2
Since demand
for drugs is
inelastic,
P1
P rises proportionally more
than Q falls.
falls
S1
initial value
of drugrelated
crime
Result: an increase in
total spending on drugs,
and in drug-related crime
Q2 Q1
Quantity
of Drugs
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Policy 2: Education
Education
reduces the
demand for
drugs.
Price of
Drugs
D1
S
P and Q fall.
Result:
A decrease in
t t l spending
total
di
on drugs, and
in drug-related
crime.
initial value
of drugrelated
crime
P1
P2
Q2 Q1
Quantity
of Drugs
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Percentage change in Qs
=
Percentage change in P
36
Percentage change in Qs
=
Percentage change in P
P
Example:
Price
elasticity
of supply
equals
l
P rises
P2
by 8%
P1
16%
= 2.0
8%
ELASTICITY AND ITS APPLICATION
Q1
Q2
Q rises
by 16%
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Rule
R l off th
thumb:
b
The flatter the curve, the bigger the elasticity.
The steeper the curve, the smaller the elasticity.
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% change in Q
Price elasticity
=
=
of supply
% change in P
P
S curve:
vertical
=0
P2
Sellers
price sensitivity:
none
Elasticity:
0
10%
P1
P rises
by 10%
Q1
Q changes
by 0%
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Inelastic
< 10%
% change in Q
Price elasticity
<1
=
=
of supply
10%
% change in P
P
S curve:
relatively steep
S
P2
Sellers
price sensitivity:
relatively low
Elasticity:
<1
P1
P rises
by 10%
Q1 Q2
Q rises less
than 10%
40
Unit elastic
% change in Q
Price elasticity
=
=
of supply
% change in P
10%
=1
S curve:
intermediate slope
S
P2
Sellers
price sensitivity:
intermediate
Elasticity:
=1
10%
P1
P rises
by 10%
Q1
Q2
Q rises
by 10%
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Elastic
> 10%
% change in Q
Price elasticity
>1
=
=
of supply
10%
% change in P
P
S curve:
relatively flat
S
P2
Sellers
price sensitivity:
relatively high
Elasticity:
>1
P1
P rises
by 10%
Q1
Q2
Q rises more
than 10%
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S curve:
horizontal
Sellers
price sensitivity:
extreme
Elasticity:
infinity
P2 = P1
P changes
by 0%
Q1
Q2
Q changes
by any %
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ACTIVE LEARNING
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ACTIVE LEARNING
Answers
When supply
is inelastic,
an increase in
demand has a
bigger impact
on price than
on quantity
quantity.
Beachfront property
((inelastic supply):
pp y)
P
D1 D2
S
B
P2
P1
A
Q
Q1 Q2
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ACTIVE LEARNING
Answers
When supply
is elastic,
an increase in
demand has a
bigger impact
on quantity
than on price
price.
New cars
(elastic
(e
as c supp
supply):
y)
P
D1 D2
S
P2
P1
B
A
Q1
Q2
Q
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Supply often
becomes
less elastic
as Q rises,
due to
capacity
limits.
S
elasticity
<1
$15
12
elasticity
>1
4
$3
100 200
Q
500 525
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Other Elasticities
Income elasticity of demand: measures the
response of Qd to a change in consumer income
Percent change in Qd
Income elasticity
=
of demand
Percent change in income
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Other Elasticities
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INTERPRETATION OF
ELASTICITIESNot In Your Text
How do we interpret elasticities more precisely? Saying that 1.0
or greater means demand is more elastic still does not help us
understand the magnitude of price sensitivity.
If Elasticity of Demand = 3
INTERPRETATION: A 1% change in price will result in a 3%
change in quantity demanded.
Example: If the Elasticity of Demand for gasoline is -3.0
What does this mean? If the price of gasoline goes up by 1%,
quantity demanded will fall by 3%.
What if?? What if the price of gasoline goes up by 4%? How
much will the quantity demanded be expected to drop?
4 x 3 = 12, so if the price of gasoline goes up by 4%, Qty
demanded should fall by 12%.
ELASTICITY AND ITS APPLICATION
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EPS
P QS 3.46
3 46
(240) 0.32
Q P 2630
Because these supply and demand curves are linear, the price
elasticities will vary as we move along the curves.
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