A STUDY

ON
CONSUMER PREFERENCE AT HINDUSTAN COCO COLA
BEVERAGE PRODUCTS, PVT,LTD, SRI KALAHASTI.

PROJECT REPORT
Submitted to
Jawaharlal Nehru Technological University
Anantapur
in the partial fulfillment of the
requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

By

G.CHANDRABABU
Regd.(13W51E0025 )

Under the Guidance of

Mr.V.RAMA KRISHNA,M.Com, MBA, LLB, (Ph.D).
Associate Professor

DEPARTMENT OF MANAGEMENT STUDIES

SIR VISHWESHWARAIAH INSTITUTE OF SCIENCE & TECHNOLOGY (SVTM)

(Approved by AICTE, New Delhi & Affiliated to JNT University, Anantapur)

Angallu, Madanapalle-517325
2013-2015

DECLARATION
I hereby declare that the project entitled A STUDY ON CONSUMER
PREFERENCES AT HINDUSTAN COCO-COLA BEVERAGE PRODUCT
PVT.LTD,SRIKALAHASTI submitted to the Department of Management Studies SIR
VISHVESHWARAIAH

INSTITUTE

OF

SCIENCE

&

TECHNOLOGY,

MADANAPALLE, in partial fulfillment of the requirement for the award of the degree
of Master Of Business Administration is a record of original and independent work
done under the supervision of Mr. V.R.RAMA KRISHNA., M.Com., MBA, LLB, CA Inter, M.Phil.,
UGCNET, (Ph.D.).,

Assistant Professor and it has not formed the basis for the award of any

degree or diploma or associate ship/ fellowship.

Date:

G.CHANDRABABU

Place:

(Reg. No: 13W51E0025)

ACKNOWLEDGEMENT
I A Project work at post graduate level is a golden opportunity for learning and
self development. I consider myself very lucky and honoured to have so many wonderful
people lead me through in completion of this project.
I wish to express my indebted gratitude and special thanks to Sri S.VENU
GOPAL RAO HR MANAGER, HINDUSTAN COCO COLA BEVERAGE
PRODUCT PVT.LTD, SRIKALAHASTI . " for allowing me to carry out my Project
work

at

their

esteemed

organization

Mr.V.R RAMAKRISHNA, SVTM, Madanapalle

and

to

my

external

guide

1for his valuable suggestions and

the support extended.

My sincere thanks to Sri. M. PRABHAKAR REDDY. Corresponded &
Chairman, Sir Vishweshwaraiah Institute of Science & Technology, rho has prevailed
excellent faculty, infrastructure to cherish the career advancement.
Offer my deep sense of gratitude to DR. B.D. VENKATARAMANA REDDY
Principal, SVIST Madanapalle for his moral support and permitting us to do the Project
work.
My sincere thanks to DR. M. LOKANADHA REDDY, Head of the Department,
Department of Management Studies, SVIST, Madanapalle, who has imitated and guided
all the way for the successful completion of the project report.
I feel it a great privilege to express my sincere gratitude to project guide
Mr.V.R RAMAKRISHNA, Assistant Professor, SVTM, Madanapalle, for his valuable
guidance, num gate suggestions, keen interest and constant support throughout the
project.
I would like to thank the Faculty members, parents and friends who are directly or
directly involved in the execution of my project.
G.CHANDRABABU
Reg.No:(13W51E0025)

CONTENTS
Chapter

Title

Page no.

Executive Summary
Introduction
Chapter I

Industry Profile

1-27

Company Profile
Chapter II

Review of Literature

28-32

Research methodology

Chapter III

Need for the study

Objectives of the study
Scope of the Study
Sources of Data
Limitations of the Study

33-38

Chapter IV

Data analysis and interpretation

39-56

Chapter V

Summary of findings, conclusion and suggestions

57-59

QUESTIONARIES

60-63

BIBLIOGRAPHY

64