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TheChallengesinthePhilippineAnimaonIndustry
by:SarahJoson
Wednesday,October24,2012|OutsourcingNews(/news/outsourcingnews.asp)|

An article at ph.news.Yahoo.com (http://ph.news.yahoo.com/sustaining

philippineanimationindustry022200873finance.html) points out some
of the countrys challenges in developing the local animation and gaming
industry.
The article highlights a report from MarketsandMarkets, an international
research firm. The report predicts that the global animation and gaming
market will accrue a compound annual growth rate (CAGR) of 12.94
percentfrom2010to2016,whichtranslatesto$242.93billion.
AccordingtotheBusinessProcessingAssociationofthePhilippines(BPAP),
animationisoneoftheemergingmarketsthatthePhilippineinformation
technologybusiness
process
outsourcing
(http://www.microsourcing.com/bpo.asp) (ITBPO) industry should look
into, apart from the more popular call center industry. Revenues
amounting to $142 million were posted by the local animation sector
during2011,accordingtotheDepartmentofTradeandIndustry(DTI).

In retrospect, animation in the Philippines began in the 1980s and

proliferatedasforeignorganizationsbasedinCanada,Australia,andtheUS
started hiring Filipino artists who eventually became animators. This
resultedtoatalentshortageinthecountry,oneofthekeychallengesthat
localorganizationsarecurrentlytryingtosolve.Also,thePhilippineslacks
the necessary technology to progress in the field, unlike its Asian
counterpartssuchasThailand,China,Singapore,andMalaysia.
AdditionalProgramstoReinforceTalentSupply
TheAnimationCouncilofthePhilippines,Inc.(ACPI)andBPAPareforming
partnerships with several government bodies and educational
organizations to improve the talent supply. Fifty multinational companies
are affiliates of ACPI, with nearly 10,000 employees who work as Flash
animatorsandwebdesigners,graphicandartdesigners,mobileapplication
creators,full3Dand2Danimators,etc.
The Technical Education and Skills Development Authority (TESDA) and
ACPI designed a curriculum for the TESDAs Training for Work Program

whichprovides2Dand3Danimationcoursesfortrainers.
Another program was launched in 2007. Animahinasyon is a festival that
showcases original animation creations from students and professionals.
Dimaranan said the entries with original content are promoted in other
countriesandshehopesthatthesewillsoonbeshownonTV.
TheIndustryNeedsSupport
It is obvious that budget is an issue for the sector to grow. For instance,
Dimaranansaidthefundingtheygetfromdifferentorganizations,suchas
theP3millionfromtheNationalCommissionforCultureandtheArtsand
the Film Development Council of the Philippines, can only create a trailer
and not an entire film. She is hopeful that other firms and agencies will
providefundstocompleteananimatedfilm.
Dimaranannotedthatorganizationsperceiveanimatedcontentcreationas
tooriskyandwouldcostalotofmoney.Butifdoneproperly,itcouldbe
dubbedindifferentlanguagesandmarketedtoforeigncompanies.
DimarananishopefulforthePhilippineanimationindustryandisconfident
thatoneday,thecountrywillbearenowneddestinationforanimation.

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