JANE JOHNSON

3000 University Drive

Durham, NC 20000
(000) 400-0000
E-mail
PROFILE SUMMARY
Diverse experience with a background in customer relationship management, competitive analysis, training and team leadership.
Conducted focus groups and analyzed results as part of a gap analysis. Designed creative marketing strategies that enhanced
promotion of training programs. Managed cross-functional teams that delivered a new product. Seeking an opportunity in Brand
Management.

EDUCATION
DUKE UNIVERSITY, The Fuqua School of Business, Durham, NC
Master of Business Administration, May 2005. Marketing Club, Social Chair for Association of Women in Business, Selected Career
Fellow, Orientation Team-Corporate Relations, Section Cultural Chair, Selected Communications T.A.
UNIVERSITY OF TENNESSEE, Knoxville, TN
Bachelor of Science, Marketing, December 2000. GPA: 3.9/4.0 Summa Cum Laude.
Student Government-Academic Council, Golden Key Honor Society; Semester Abroad: Ecole Suprieure de Dijon, France, Fall 1999.
Summer 2004

2001-2003

EXPERIENCE
CONSUMER PRODUCTS, East Hanover, NJ
Brand Management Intern Oreo New Products
Conducted consumer analysis to identify a $2M new product opportunity to market against small households,
satisfy channel needs, and optimize Oreo portfolio. Presented to senior management.
Developed product repositioning strategy for declining Oreo sub-line to improve sales by $1M.
Re-designed Oreo Pie Crust packaging and managed cross-functional team to meet deadlines.
Conducted weekly competitive analysis of indulgent cookie new products using Nielsen data.
CONSULTING, Detroit, MI
Business Analyst
Co-developed product line; created proprietary methodologies and tools to meet emerging market demands.
Customer Relationship Enhancement
Developed customer-centric strategies for 76 call centers at a $ 12.4B client.
Conducted focus groups to evaluate client needs and generate solutions to improve customer care.
Facilitated cross-divisional teams and guided discussion to develop CRM strategies.
Gained executive approval of recommendations for the next phase of $2M project.
Corporate Training Strategy
Managed six-member cross-functional team in developing new corporate-wide training program to enhance
privacy rights of customers.
Designed and evaluated creative marketing strategies to promote training series in client organization.
Executed training program for 8,000 employees; resulted in modification of 15,000 business practices.
Corporate Compliance Evaluation
Developed criteria to identify needs of client employees to comply with federal regulations.
Led team analysis of focus group and survey results to identify gaps and define solutions; devised $1.5M budget
and 18-month workplan for recommended implementation strategy.
Managed relationship of vendor on behalf of client; succeeded in selling over $1M of follow-on project work.
Process Development
Researched adoption viability of new business processes developed for more than 700 departments.
Analyzed interview and survey responses to customize over 400 processes.
Collaborated with cross-functional teams to ensure maximum acceptance across all departments.
Inaugurated 40 new corporate policies compliant with regulatory demands.

ADDITIONAL INFORMATION
Fuqua: Womens Rugby; Deloitte: Appointed to serve on Consultant Advisory Group, Detroit Analyst Lead for Deloitte
undergraduate recruiting; Devoted volunteer for Capuchin Soup Kitchen and Gleaners Food Bank; Avid traveler.