NOW AVAILABLE: A UNIQUE BOOK ON THE PLACE OF WINE IN SOCIETY

A must-read for students and scholars in the fields of wine and social science

Contemporary Wine Studies:

Dancing with Bacchus
Gareth Morgan & Richard Tresidder
Published by Routledge
October 2015 ISBN PB: 9781138784451 224 pages

Paperback edition just 28.95

(+2.45 p&p)

Hardback also available at 95 (+p&p)

The purchase and consumption of wine, whether in hospitality
environments or domestic settings, has huge anthropological
significance underpinned by a discourse of wine appreciation. It can
be seen as a multi-sensory and symbolically status-rich activity
framed by historical, social, cultural and ethical discourses.
The field of wine studies spans the spectrum of cultural and technical
issues concerning the place of wine in society from viticulture,
vinification, labelling, regulation, marketing, purchasing, storage and
its final consumption.
The Authors
Gareth Morgan is a Professor at Sheffield Hallam University. He is an
experienced wine educator and Principal of Oinoudidasko. He is also a specialist in regulatory issues in a number of sectors.
Richard Tresidder is Senior Lecturer in Hospitality Marketing at Sheffield Business School, Sheffield Hallam University. He is
a social anthropologist exploring issues of critical marketing in hospitality, tourism and food.
Contents
Foreword by Antony Moss MW
1. The Nature of Wine, Protected Designations and
Labelling
2. Understanding the Significance of Wine
3. Fine Wine or Plonk?
4. Wine Consumers
5. Terroir

6. Wine at Home
7. Licensing Law, Duty and the Ethics of Alcohol
8. Marketing of the Wine Experience
9. Wine Societies and Wine Education
10. The Semiotics of Wine
11. The Importance of Wine in Contemporary Society

This is one of those exciting, rare, wine books that open up fascinating directions and dimensions of discussion ....
- Antony Moss MW, Director of Strategic Planning, Wine & Spirit Education Trust
"What a work! This book shows how essential it is to understand that wine is not just a drink but a way of life."
Jean-Pierre Renard, L'cole des Vins, Bureau Interprofessionnel des Vins de Bourgogne

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