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Summary In 2014, value of the commercial car wash market across seventeen European countries was ?
6.7bn. In the same year, there were 1.3bn commercial car wash occasions and, on average, each
registered vehicle is washed at a commercial site 4.2 times. Key Findings - Make informed investment
decisions by understanding the size of the car wash retail market and the nature of the competition
within it. - Formulate market share objectives for your company and assess performance using our value
data segmented by channel and installation type. - Develop superior strategies to those of your
competitors by accessing information on their European operations in the seventeen markets covered. Identify high growth markets with the potential for increased wash occasions and value. Synopsis
Germany is the most valuable car wash market in Europe, at ? 1.8bn in 2014 due to a combination of a
high car parc and car wash legislation. German law prevents motorists from washing their vehicles at
home, which greatly pushes up the value of the market compared to other European countries. Rollover
and jet washes recorded the highest number of wash occasions between 2012 and 2014, as they were
the most popular wash installations across Europe. This is because these two wash types take up
minimal space on the forecourt, and have low investment costs in comparison to tunnel washes and
provide motorists with an appealing low wash price Countries covered in the report: Austria, Croatia,
Czech Republic, Finland, France, Germany, Greece, Italy, Netherlands, Poland, Romania, Russia, Slovakia,
Spain, Sweden, Turkey and the UK. Reasons?To?Buy - What are the key trends impacting the car wash
retail sector, and how do motorists' using car washes behave? - How big is the car wash market, how
many washes occur and how many installations are there across the seventeen European Markets? What are the strategies for success in Europe based on current and future trends, and what do
consumers tell us? - Who are the key car wash market competitors in each of the seventeen countries
and how are service station retailers performing???.
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2 Outlook
2.1 Growing vehicle parc increases wash occasions across Europe
2.2 Washes per vehicle grew
2.3 Price reduction strategy used to boost wash occasions&
2.4 & as recessionary habits are hard to shake
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7.15.1 Slovnaft has over 110 service station car washes in Slovakia
7.16 UK
7.16.1 BP has the largest number of service station car washes in the UK
8 Methodology
8.1 Stage one: primary research
8.2 Stage two: market modelling
8.3 Stage three: primary validation
8.4 Stage four: data finalisation
9 Appendix
9.1 About Verdict Retail
9.2 Disclaimer
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