INTRODUCTION

Through the experiences of myself and others in the research work for this
book it has been proved that with the use of a Master Word which is associated
with a particular response, we can transform our responses and therefore
ourselves.
This book is about you and what you are. You are basically a mind to which
is attached a physical body.
The mind and body interact but the mind is what we truly are. Within that
mind are responses and reactions which are the results of our conditioning
and experiences. Hence our patterns of behaviour, which to a greater degree,
are predictable.
Observe the idiosyncrasies of your walk, the way you negotiate stairs, the
countless mannerisms that are just you.
Every response and reaction begins in the mind and these can be changed
if you wish. Master Words can produce a new or changed attitude from which
emerges an emotion or feeling that is instrumental in transforming those
responses and reactions. This is in effect the transformation of you and your
life.
Master Words will invoke the right attitude and feeling for action towards
what you desire.

CHAPTER ONE
FROM BOARDROOM TO DISCOVERY
This book was born out of a rather unpleasant experience. I as a career girl
in my mid-thirties was called to a board meeting of a large engineering company
I worked for in my native county of Somerset in the United Kingdom. I was a
member of a design team and I had been summoned to elucidate on certain
plans for the design team in a rather large project which involved considerable
capital investment.
Whilst on the subject of capital investment the atmosphere became rather
tense and two members of the Board became rather agitated regarding the
expenditure allocated in favour of the design team and its department. A heated
discussion escalated into virtually a slanging match and one member of the
Board who appeared to receive more than his share of criticism seemed to
remain completely undisturbed by the whole episode. When I commented on
this later in the day this gentleman told me that in such circumstances when
he felt anger and resentment rising within him he always hummed quietly
within himself that lovely melody Greensleeves . My first reaction to this was
the inclination to start laughing but as the gentleman in question was obviously
serious I resisted the urge. He went on to tell me that in his younger days he
often gave vent to feelings of anger and frustration, only to regret it later realising
that by not controlling his emotions he worsened the situation in which he was
involved and also harmed himself with tension and stress.

THE RESPONSIVE EFFECT

The incident had faded into the lower reaches of my memory, when six years
later I read a book by William Beale, who mentioned the effect certain words
3

have on our emotions and minds. Beale particularly mentioned the responsive
effect these Master Words, particularly those with a mystic feel about them,
have on our moods and feelings.
Beale claimed these words transported our being and consciousness from
one state to another and if this was so I could see many immediate advantages.
At that particular time I was experiencing marital problems which were
depressive to say the least, and on reflection was looking for something to keep
me going. With my changing moods and depressions I decided to research
the claims of William Beale and experiment with various words and analyse
their effects.

M A N Y SURPRISING THINGS
This research brought me into contact with many people who revealed many
surprising things about these Master Words and their consequential effect
upon those using them. My research went far beyond the words themselves.
I studied why we are what we are and why we seem intent on arousing conflict
within ourselves. Why we are bent on making ourselves and those around
us suffer.
My mind constantly recalled the board meeting incident where one indivi
dual remained calm and composed amid the fracas of the meeting simply by
holding or focusing his mind onto a melodic piece of music.
When I discovered the claims of an author that a single word can have the
same effect I was, in the light of my own experiences, more than interested.

INITIAL DOUBTS
To say that I was sceptical at the outset of my research would be an under
statement. To believe that just one word could transform ones inner feelings
seemed hardly credible. The first glimmer of its possibility came when I was
studying a report on meditation in which it suggested to the meditator that
one simple and effective form of meditation was to meditate upon a single
word. This particular word was to be personally chosen by the meditator and
was to have some profound and meaningful significance about it. This report
continued and enlarged on how one could select their word.
I began to see the possibility of that I wished to believe but there were still
deep reservations within me. After all, to meditate upon a word seated com
fortably in serene circumstances was a far cry from inwardly uttering a word
to oneself during one of any number of diverse situations you can find yourself
involved in.
My reservations drove me to question yet again why we found ourselves
in situations where we experienced the need to manufacture a state of being
4

contrary to how we really felt in that situation. Our gentleman at the board
meeting probably feit like giving his verbal assailants a good old-fashioned
punch on the nose but he didnt for the reasons stated earlier. In such a
situation it would take most people a lot of conscious effort to control them
selves. The very thought that a single word could do that motivated me on to
the exploration of the many segments within us that makes us what we are.

CHATTERING GIRL ALTERS DIRECTION OF STUDIES

One evening my studies suddenly veered away in another direction when I
was reflecting on my day in the office where I now worked and the pleasant
chattering of one particular girl, who was always referring to her mother and
quoting her many words of wisdom. From these thoughts it occurred to me
that our mind levels, particularly the subconscious, must be initially condi
tioned in some way. No doubt our parents condition us from a very early age.
They set us up, programme us and from this programming we act and react
to the situations and circumstances our lives present to us.

REINCARNATION?
I studied some work by Krishnamurti, who placed much emphasis on our con
ditioning. During my quest to glean more information on this I began to read
about the theory of Reincarnation, whereby our conditioning is not only drawn
from this lifetime but from previous lifetimes also. Therefore, was I to conclude
that whatever we are is the result of this and previous lifetimes conditioning?
The deeper I thought about it the more I was convinced of its probability.
What if the reincarnation theory was wrong? It matters very little for the
conditioning we assimilate is evident in many instances. Many traits are carried
over from our childhood, where they were implanted by our parents, well into
our adulthood and sometimes continue for our entire lifetime.
A simple example would be of a child being stringently conditioned/
disciplined to say please and thank you. Unless there is a reformatory
process of some nature this child will remain well mannered, as far as please
and thank you are concerned for the rest of its life.

CHANGE AND REFORM

The point I am making is that we are what we are through our thinking and this
thinking/consciousness is the result of our conditioning. At this point in my
research I was positive the only way to change yourself or your circumstances
was to reform yourself. That now seemed obvious but one had to decide what
facets of oneself needed to be changed/reformed.
5

It seemed to me that one could alter ones reaction to any situation once
the method or means had been discovered.
On one hand I had my own eye witness account of someone changing
his normal (?) reaction to a given set of circumstances by humming silently
a melodic piece of music. On the other hand I had numerous personal
experiences related to me whilst researching the effect of Master Words over
various reactions prompted by day-to-day living situations and experiences.

PROFOUND DISCOVERY
I decided to conduct several personal experiments with Master Words all of
which proved to be extremely successful with one exception, and on that
occasion I made a profound discovery which led to an even more effective
use of Master Words. I will tell you of this discovery in Chapter Five.

CHAPTER TWO
OUR IDEAL STATE OF BEING
With my research behind me and the positive knowledge that Master Word
power definitely works I was inclined to ask myself where to now?
I had researched the authenticity of author William Beales claims and found
from many friends, relatives and mere acquaintances who kindly experimented
with these Master Words that his claims were absolutely true. Not only that
but a wealth of other information also became available through these many
contacts.
Where to now? was partially answered by one of my contacts who empha
sised his concern as to the use to which one would put Master Word power.
I acknowledged his concern and told him I was also pondering the best
possible uses for it. This man then told me that his Yoga Instructor had once
told him that the nearest any of us could get to genius was through total com
bined concentration and relaxation. I considered this statement later for some
6

considerable time, the more I dwelt on it the more I could see the truth of it.
The more we are mentally and physically harmoniously integrated the more
meaningful and fruitful are our lives. A life in which none of our energies are
wasted with inner conflict and disjointed efforts to make spiritual and material
advancements. Once we had reached this state of being our aim should be
to make it a constant experience, rather than an intermittent state that ebbs
and flows as the tide.

USE THIS STATE AS A BASIC EVER PRESENT CONDITION

This experience of total concentration and relaxation should be used as a basic
pattern or launching pad from which other more desirable states of experience
can be attained. Once we are functioning on a day-to-day level within this new
found level of experience we have truly raised our level of being.
From this level of experience one can begin to enhance ones talents and
creativity, known and unknown at this point. Of course one must have belief
not only in the power and effectiveness of the Master Word power, but in our
own innermost forces that we have blunted and immersed in worry, doubt,
fear and other negative forces and power. The intended function of the Master
Word is to release these latent powers so that they may be fulfilled when
allowed total expression. Our latent powers will not rise to the surface whilst
being suppressed by negative emotions and consciousness, e.g. how can
anyone be creative whilst in a state of anger? By creative I naturally mean in
the positive sense. Once you have used the Master Word to remove and
replace your anger with relaxation and concentration you can then use your
Master Word for summoning your creativity.

NEGATIVE RESPONSES TOOK OVER FROM CREATIVITY

A friend of mine is a very good artist. She uses oils for her painting and she
works in her own studio which has excellent light, a very nice view of the garden
and the atmosphere of the studio has a meditational quality about it. Some
months ago she became very tense due to a family situation and eventually
she stopped her painting and began to complain about everything, including
the studio, concerning her painting. In effect she was blaming her surroundings
and external sources for her lack of desire to paint. I, as a friend and eager to
introduce Master Words, expressed my opinion that the source of her turmoil
was from within her. I agreed that the family situation had been responsible
for disturbing her equilibrium initially but the negative response she was
reacting with to this situation was coming from her.
We decided on a personalised Master Word to create concentration and
relaxation for her. This was used for some days and then the desire to paint
7

suddenly returned. This profusion of the need to create was so great it com
pletely absorbed her total being for days and the family situation, whilst still
active, once more became a part, albeit unpleasant, of her life rather than an
all-consuming situation that affected every aspect of her total being.

AT ONENESS WITH OURSELVES

During my research it was also my pleasure to meet an old gentleman who is
a friend of my parents. He was greatly interested in my theories concerning
our expression in life and he talked of our experiences whilst journeying
towards the ultimate experience. He referred to more than one life and offered
the opinion that if the ultimate aim and experience was oneness with our
Creator this could not be possible until we were at oneness with ourselves.
To be at one with ourself is to be free of inner conflict and strife. It would
be a state in which we would experience as near our natural, as nature intended,
potential that our conditioning allows, hence the need to reform ourselves and
I truly know and believe Master Words can do this for us.

MASTER WORDS WILL TRIGGER DESIRED EFFECT

The power of Master Words is not unlike hypnosis in principle. Under the
influence of hypnosis you can recall events in the past or react mentally and
physically to suggestions and orders given by the hypnotist. Master Words
can and will trigger the desire to relive and experience sensation or emotion
by virtue of the Master Word that conjures within our mind an association
with the desired effect we require.
As an example, if you had very unhappy childhood memories, that
thoroughly depressed you, whenever I mentioned your place of birth and
childhood, you would no doubt feel depression to a degree whenever I
mentioned that place. Or conversely if you had experienced a very happy
childhood you would feel just that on my utterance of your first home town.
To reinforce this, psychiatrists use word association as part of their skills
to become familiar with our inner feelings and thought patterns from which
may emerge a clue or definite indication to the source of our problems.
The function of Master Words is to replace or change our mood feelings,
emotions, state of being, call it what you will, into a positive creative state of
existence.

M A N Y THOUGHTS - M ANY QUESTIONS

With that thought in mind we are faced with the question Do we wish, or are
we even prepared to change ourselves?

Believe me, through my own experiences this question will raise many more,
e.g.:
Will I like the new me?
Will my friends and loved ones like any change?
Will friends and loved ones note the change and refer to it? If they do what
do I say?
What if the result of any change is not what I envisaged?
Might I find change will bring side effects?
Will I remain the real me despite any changes?"
Will any change possibly mean a change of attitude towards friends and
loved ones?
These are just a sample of the many questions one asks oneself and if you
are not careful you will, through these questions, sway your desire for any
change to a negative attitude that results in no action.

CHAPTER THREE
YOU ARE YOUR CONDITIONING
AND EXPERIENCES
I open this chapter with a plea from the heart! Never undersell, belittle yourself
or experience guilt and blame for being what you are.
As I stated earlier you are as your conditioning assimilated in this and maybe
previous lives. Do not feel guilty, simply do something about the situation if
you are not happy with it! The fact that you are reading this book indicates
a step in the right direction. You are seeking to improve yourself and your
circumstances.
Your conditioning, particularly your early life conditioning makes you what
you are! That conditioning was not of your own choice or making.
Accept that, see it clearly, you are what you are and you now wish to change
the you that your conditioning and experiences have moulded together.
9

CHANGING YOUR CHILDHOOD CONDITIONING

The changes you wish to effect may only involve small areas of your personality,
it may be a wish to delete a habit or perhaps it is bigger changes you wish to
undergo. Whatever the nature of the required changes within yourself they will
not happen overnight! For the simple reason that most of our changes require
eradication of something that has long been part of our make-up since child
hood.
If one decides to effect a change within a very short time it can only be
through continual conscious effort which would not in any way be the deep
profound reforming process that is essential for us in the long term.

FOOLHARDY SCHOOLGIRL
I can remember as a schoolgirl going to the local swimming baths and being
prompted by others to climb the high-diving board. I, not wishing to appear
cowardly, which in fact I was, acted out the role of a brave schoolgirl diving
from the top board. It was not an act of courage or bravery for inwardly I was
petrified. With knees knocking and stomach behaving like a cement mixer it
was more a case of foolhardiness rather than bravery.
I have not ventured anywhere near a diving board since. My fear inwardly
was intense and would be to this day if I attempted the same thing again.
I digress merely to illustrate that we can gloss over fear on occasions but
it does not remove or lessen it.
The fears and insecurities that become apparent in our questions amount
to Will it hurt? . My answer to that is No, if you are truly seeking to improve
yourself and your circumstances, for that is your divine right to spiritual and
material advancement.
Let us take each question from the small sample given earlier and answer
them.
Q. Will I like the new me?
A Whatever you have seen fit to change must be something you dislike or
consider needs to be changed. Providing you have this right in all respects,
there is no problem. Remember we are not talking of a total transformation,
rather a reformation of a segment that is just one of a number that is the
whole.
Q. Will my friends and loved ones like any change?
A I have mentioned the personal responsibility each of us hold to ourselves
and the Creator. We must honour that responsibility irrespective of anyone
eises likes and dislikes. Exercise a positive attitude that if the change
improves one, friends and loved ones will like and love us even more.
10

Q. Will friends and loved ones note the change and refer to it? If they do what
do I say?
A. We are all sensitive to change particularly that which affects us personally.
Whilst the change within us may seem quite dramatic it may be hardly
perceivable to others. Whatever we may feel, people are always more
interested in themselves than others. Should anyone make reference to
any change, just laugh or smile avoiding comment or discussion. Changes
or reformatory processes function internally and therefore will not manifest
externally to the degree we are sensitive to, or imagine.
Q. What if the result of any change is not what I envisaged?
A. Well, it depends on what we expected as a change. There may well be
results that do not comply with our expectations. Firstly, one should ask if
the result is effective to the point of being acceptable and satisfactory. If it
is, all is well, if not, one should analyse the effect desired and the efficacy
of the Master Word.
Q. Might I find change will bring side effects?
A. I can only stress that any change towards the improvement of ones own
being and circumstances can only be good as I assume that is the effect
desired. Any side effects this brings with it can only be good also.

M O ST OF US WISH TO CHANGE IN SOM E WAY

Most of us wish to change ourselves in some way. If we are to escape from
our conditioning there must be changes. There are methods and systems in
books and other forms which promise to fulfil not only our desire to change
but almost everything else one can think of. I believe most of these methods
will work but if they fail it is because the ones who apply and use these methods
are in conflict with themselves and therefore the promises and effectiveness
of the method in question fails miserably.
When sustained conscious effort is applied it demands discipline to
continue that effort. If inner conflict is evident it requires discipline to quell it,
therefore our strength of discipline becomes weak and it reflects in our
conscious effort which usually results in lack of application, so is it any wonder
many methods/systems fail?
For anything to work successfully we must be in total harmony. Relaxed
and totally concentrating on that to which we wish to apply ourselves, whether
it be prayer, meditation, hypnosis or any system involving mind power. We
must be harmonised, without conflict. Master Words will introduce this
required state for you with the very minimum of conscious effort.
11

CHAPTER FOUR
OUR LIFE AND WHAT IT IS
As we express ourselves, as our conditioning and experiences, any changes
we desire must be made at the point where that conditioning and those
experiences react to our mode of day-to-day living.
We may find in certain situations we over or under react and by doing so
we create yet another situation which we dislike and disapprove of. On
reflection, are we not back to the beginning of this book with our gentleman
in the boardroom who nullified any reaction to his critics by silently humming
Greensleeves?

THE HERE AND NO W

'

I have quite recently read a book that dealt only with the here and now and
our reactions to it. This book advocated acceptance of the here and now by
lessening our reactions. It suggested we could sail smoothly through life by
not under or over reacting so much, if at all. This is what we are trying to achieve
and indeed will with less conscious effort, with our Master Words.
Our aim is to reform/alter our responses to certain situations that at their
worst hurt us and at their best disturb us slightly.
To do this we must observe ourselves and our reactions in given situations.
Once we have detected an over/under reaction we must consider erasure of
that response by replacing it with what we consider to be the correct reaction
for us in the circumstances. That reaction being one that makes for selfimprovement and a better here and now. If we are to simply define our lives
as a series of here and now experiences that is all we have to be concerned
about, the only thing that exists, what we are, where we are and what we are
doing. That which is our life now!
It is the quality of our life and particularly the reactions to that life that we
are concerned with. Everything we experience within ourselves, emotions and
pure reactions, together with our external experiences that make us what we
are. If we are to change what we are we must look at our reactions to that we
are experiencing - life!

UNCLOAK OURSELVES AND SEE WHAT WE ARE

To do this we must uncloak ourselves of the unreal, insincere trappings of our
lives (roles, images, material possessions, clever vocabulary, etc.) and get
12

down to the nitty gritty of our real and true selves. These unreal insincere
trappings of life imprison us with their fatal charm, fatal being the operative
word, for these trappings hide and shield our true selves from our endeavours
to expose that we have never seen and truly do not know.
What we do know is what we feel and if that hurts we do not wish to feel
it again. There are many other feelings and reactions we dislike because they
make us feel uncomfortable and therefore we do not wish to experience them.
Some of these feelings and reactions may be very necessary for us and in
some cases unavoidable, but what of our reactions that are avoidable and
only recur because we allow them to? These can be changed by substituting
one reaction for another.

BAD REACTION - BAD SITUATION

For an example, if you feel, or react with anger whenever you are jostled by
other shoppers in a busy supermarket that is your reaction to their behaviour.
Your reaction may bring about an angry retort from them. Which results in two
parties angry and under stress with the possibility of the situation deteriorating
with even more anger and stress.
If your reaction had been one of a calm acceptance of the situation, a smile
from you may have brought an apology from the other shopper, resulting in
no anger or stress and the acceptance of the situation in the supermarket that
day.

REACTIONS AND REFORMED REACTIONS

The initial reaction of anger into one of calm acceptance can be achieved by
the use of Master Words with mystic power.
As I am now beginning to steer our thoughts and concentration onto the
Master Words and how they work let us first look at the reactions we may
wish to reform or replace together with the reaction we would like:
Anger

- Calm, composed control

Inferiority

- Equal quality of right and expression

Timidity

- Courage and stoutheartedness

Jealousy

- Acceptance of others and their possessions

Arrogance

- Non-aggressive, just and truthful expression

Tension

- Relaxed, tranquil state of being

Procrastination

- Mental, physical action

13

Over-sensitivity

- Unaffected responses to criticism and

unimportant events

Unforgiveness

- Gracefully erase from our mind

Fearful

- Unafraid, face up to events with the confidence to

cope with them

Lack of confidence - To be bold and sure

Those reactions and their counterparts are just a few of which may affect
our lives.
Master Words can and will also induce into our minds a triggering effect
that will set in motion our latent powers from which we can realise almost
anything from creativity to money and material possessions.
Once we establish o u rMaster Words for whatever we desire, and by estab
lish I mean to use the Master Words I suggest or those you have personally
introduced and feel in tune with, then the way to whatever you wish is there
before you.

CHAPTER FIVE
HOW OUR MASTER WORDS WORK
AND TO WHAT EFFECT
Before we explore our Master Words and how they work let us spend a little
time on how we are affected by external agencies. Colour affects us greatly
and this knowledge is being used more widely from doctors and dentists
to shops and offices all for different reasons but with people very much in
mind.
Doctors and dentists wish to relax their patients and therefore colours that
induce relaxation are used. Blue is a colour used a lot for relaxing and also
healing ones mind and body.
14

Shops use colours that are inviting and also relaxing for obvious reasons
- we tend to spend more when we are relaxed.
Offices are often decorated with light, bright colours so we may effect our
work more efficiently.
Music also affects us in different ways. Supermarkets use it almost
continuously, again to relax us and loosen our purse strings.
Certain tunes and pieces of music can bring us a recall of specific events
and periods of time in our lives. Even now I hear pop music that was popular
when in my teens and on hearing this music I instantly recall my teenage days
associated with that tune, in fact there are many periods in my life to which I
can link a song or piece of music.
I was told by several people in my research work for this book that their
sense of smell recalled memories.

ROM ANCE IS A BAR OF SOAP

I can remember a certain lady telling me that her favourite soap, with a fragrance
of pine, reminded her very much of her honeymoon in Portugal where the
house she rented for the honeymoon period was situated amidst a large area
of pine trees. To think that such a romantic occasion could be recalled by a
mundane item like a bar of soap!
A hypnotherapist friend of mine quoted several cases where a certain smell
or fragrance brought a deep-seated memory to the surface of his patients
mind and in some cases the patient experienced a very unpleasant physical
reaction to the memory.

TRIGGERING EFFECTS
From these informative notes from my research one can see the triggering
effect colour, music and our sense of smell has upon us. There are no doubt
other agencies that trigger memories whereby we relive former experiences.
Perhaps a particular view or scene reminds us of one very much like it and we
are reminded of happy occasions in connection with that view or scene. This
of course cannot happen until we see the place that reminds us of our former
happiness.
With our Master Words it is entirely different in the respect that we do not
have to see a certain colour, hear a particular song or experience a fragrance
to alter our state of consciousness. We carry our Master Words with us all
the time and use them at the appropriate time and occasion. If we wish to alter
our reaction to a set of circumstances we encounter in our life we just focus
on the appropriate Master Word to change our responses.
15

MASTER W ORD INDUCES RELAXATION FOR EXAM

Let me illustrate by using a hypothetical case where I am required to take
an exam in order to obtain a better job. I know from past experience I do not
fare very well in exams due to tension and exam nerves but I do need this
job. To counteract my nerves and tension I have the Master Word waterfall
which to me is synonymous with relaxation. At the time of my exam when
I feel the tension gaining a hold on my responses and reactions to the
exam situation I utter to myself, mentally, my Master Word waterfall. On
doing so I begin to feel the tension receding with relaxation beginning to take
over again.
Now I can imagine that someone, somewhere is asking themselves What
if one has no experience of the response required? or What occurs if the
feeling or state of being required has never knowingly been experienced?

M Y PROFOUND DISCOVERY
You may recall in Chapter One I made mention of a profound discovery during
my research and experiments with Master Words. This discovery was insti
gated by my own thoughts on what if one is not aware of how it feels to be
totally relaxed or whatever response is required for any given situation. I
thought about this deeply and carried out various experiments involving myself
and several friends.
One particular friend admitted she, as far as she knew, could not fully relax
mentally or physically. I arranged for her to have private Yoga lessons with
an excellent Yoga instructor I know who would concentrate on mental and
physical relaxation for this pupil.
After a few weeks my friend reported to me that she was experiencing total
mental and physical relaxation, not only in her Yoga classes but also at other
times when she consciously attempted to realise that state of being.
I then discussed a Master Word for this friend. It would be a personalised
Master Word that would associate itself with the new-found state of
relaxation. After a short discussion a word was decided on, it was to be
floating. We also discovered that if the Master Word or Words were uttered
to oneself in a drawn out manner, it was more effective, it was given a
hypnotic quality that bordered on the mystic. Therefore the Master Word
floating was to be uttered so F-L-O-A-T-l-N-G. My friend the willing and
helpful guinea pig told me that after just one session in which she totally
relaxed and at the same time uttered her personal Master Word to establish
association, she has never needed to indulge in any prolonged conscious effort
to effect total relaxation. She is to this day still using the same word to very
good effect.
16

PERSONALISED MASTER WORDS COUPLED WITH A SONG

During my own personal experiments i found that by using two personalised
Master Words coupled with a certain popular song I completely relaxed.
I experimented with this combination at bedtime and found that not only
did i go to sleep quicker than usual but the quality of my sleep was far better
than before.
The Master Words I used were MOON RIVER uttered so, M-O-O-N- Rl-V-E-R. With this utterance my mind seemed so tuned into these words that
I began to visualise the silvery moon shining on a smooth flowing river. That
was enough to relax anyone I concluded.

BUILD UP A REPERTOIRE
You can if you wish, do as I did, build up a repertoire of Master Words and
from time to time exercise those words with their associated responses/
emotions.
Up to this point we have only been concerned with promoting certain
responses/reactions/emotions but Master Words can activate much more
than that.
A composed, tranquil, relaxed mind and body, with the mind in a fairly deep
state of concentration which has been brought about by Master Words can
by triggering the creative mind, produce anything we desire. Money, health,
people, riches of all kinds, peace of mind, virtually anything in fact. These can
all be promoted initially by our Master Words.
You will with your ever changing responses, emotions and moods need
to use your Master Words often, in accordance with our inner changes
and conflict. This see-saw effect is due again to our conditioning and the
responses/emotion emerging from that conditioning.
Our optim istic responses tend to believe a certain happy event or
happening will be so, then almost without any warning another response may
emerge and pull us towards the opposite view of the situation.
In this context most of us find happiness is a fleeting experience, flitting
in and out of our consciousness with our differing responses to life. I am sure
most of us would wish to experience a more constant state of happiness, again
Master Words can help to promote this.

17

CHAPTER SIX
THE FIRST STAGE OF YOUR
SELF-DEVELOPMENT
Back in Chapter Four I referred to our reactions and reformed reactions. Most
of those reactions were derived from our emotions. To free ourselves of inner
conflict and strife we must allow our positive emotions full reign and expression.
Our positive and negative emotions cannot reign or be active at the same time,
it has to be one or the other, positive or negative.
In order to allow our positive emotions to dominate our negative forces we
must develop the habit of activating positive emotions constantly with the help
of Master Words.

M IN D COMMUNICATION IS FEELING EMOTIONS

This is very important because our contact with the universal mind, which
can manifest our desires, is effected through the power of our subconscious.
The language or mode of communication between these two is feeling or
emotion.
Through this our good emotions will bring forth a positive and good
response from the universal mind. Negative emotions and their darker forces
will only bring negative and dark responses to us. Therefore we must allow
our positive emotions and responses to work for us. They will also, when in
control, dismiss our inner conflicts.
Liken our mind power to a garden or plot of land which when neglected,
will be overrun with all types of weeds and undesirable growth. Only we can
keep it free of these with positive emotions that encourage the growth and
development of the right reactions and responses.

REVIEW THE SITUATION

To clarify our thoughts at this point let us review the situation together.
Firstly, we know we have to dismiss our inner conflicts, negative responses
and emotions with positive responses and emotions activated by Master
Words.
Once we are working in harmony with ourselves, that is physically and
mentally relaxed but mentally concentrating on the here and now', we can
proceed to manufacture with the use of Master Words any desired response
18

or emotion that can then communicate with the universal mind via our mind
power. We can convey to this provider of our desires whatever we wish.
Therefore our first stage is to achieve a state of being whereby we can
express ourselves at our maximum efficiency. That state is total physical
relaxation allied to total mental relaxation and concentration. This state alone
will give us the fabulous reward of operating within the here and now without
any inner conflict or distractions. Also it is a wonderful basic sense of uncom
plicated being from which we can add so many wonderful things to our lives.
Before we launch ourselves into the Master Words I must explain that the
words I give are Master Words that have worked for me personally or other
people. You may find it more fun to think of your own personal Master Words
once you have the feel of how it all works. If you do this, then your Master
Words are truly personalised and tailored for you. I suggest that if you do
concoct your own Master Words you do not reveal them to anyone else. For
they are your own trigger words that activate your responses and emotions,
a very private and personal matter.

H O W DO YOU PERCEIVE YOUR RESPONSES AND EMOTIONS

We must now explore our first stage of relaxation and concentration. Ask
yourself what does mental and physical relaxation conjure up in your mind?
For me it is a sense or feeling of letting go or dropping. Freeing myself of
tension mentally and physically. I can now, with this feeling of relaxation
associate it with a waterfall. The few waterfalls I have seen just effortlessly
seem to operate constantly in a way that belies the power of the water
negotiating the fall. This water just drops, merges into the river or pool at the
bottom of the fall and continues on. That has a great relaxing effect on me.
Therefore for me
RELAXATION IS A W-A-T-E-R-F-A-L-L
For the second part of our first stage, concentration I see as a place where
invisible rays from our minds meet. A place where these rays focus. Again for
me
CONCENTRATION IS TO F-O-C-U-S
The first stage for me personally has the Master Words
W-A-T-E-R-F-A-L-L and F-O-C-U-S.
You will find, whatever Master Words you use, that after a few practice
runs when you associate the response with a word, you have in fact conditioned
yourself to that word with a premeditated emotion or response.
19

THIS FIRST STAGE OF SELF-DEVELOPMENT IS IMPORTANT

If you are at this moment feeling apprehensive about concocting your own
words you have no need to worry. Near the end of the book there will be a
glossary of Master Words with mystic power for you to choose from.
This first stage in using Master Words is very important for it is the foun
dation upon which everything else you do in connection with Master Words
will be built.
If you never proceed beyond this first stage you still have taken a major
step towards your self-development and spiritual growth. This stage is that
crucial in your efforts to improve yourself and your life.
To achieve a constant state of physical relaxation and mental relaxation
and concentration is a giant step indeed. All one has to do is look at the reverse
side of those states of being and recall how tired, inefficient and error prone
one is when tension is clearly evident. Or how disorganised and below par we
become when we lack concentration. Just think of all the time, energy and
mistakes one can be spared by achieving this first stage. In reaching it my
sincere wish is that you then journey on to enjoy a better existence and the
joy of experiencing all you desire.

CHAPTER SEVEN
OUR MENTAL AND PHYSICAL HEALTH
The aspect of our life being covered in this chapter is our mental and physical
health. It must rate very high in our priorities because it is irreplaceable.
Therefore let us look at this valuable possession and what contributes to its
continuing good condition and also its decline.
Of course our mental and physical health are inter-related. One affects the
other whatever its condition.
Our emotions affect us greatly, not only mentally but physically too. A simple
example is where one is under constant tension and pressure. In those
conditions one can be continually tired and physically run down.
20

The worst kind of tiredness is mental tiredness. For in this condition you
are both mentally and physically tired. To be just physically tired still leaves
one with a certain amount of mental energy and willpower. Recall any Oxford
and Cambridge boat race you may have seen. The winning crew although
physically tired never look to be as tired as the beaten crew because, mentally,
with their victory, they are buoyant and still appear to have energy to spare.
The losing crew are in fact as losers beaten mentally and physically therefore
totally drained of energy.
We can therefore see how our emotions affect us mentally and physically.
In Chapter Four I did list a few negative emotions and responses together
with the responses they should be replaced with by the use of Master Words.
I believe it would be in our interests if we looked at some of the positive and
negative emotions that affect our health in various ways.
The most powerful positive emotions that can be activated by Master
Words are love, faith, desire, hope and enthusiasm.

NEGATIVE EMOTIONS M U ST BE REFORMED

Powerful negative emotions that must be reformed and replaced by a positive
emotion being triggered by Master Words are fear, jealousy, hatred, revenge,
greed and anger.
With both positive and negative emotions there are others unmentioned
for I have only concerned ourselves with the most powerful of these emotions.

POSITIVE EM OTIONS EXPRESSED CONSTANTLY

By activating and experiencing our positive emotions we are expressing
ourselves within our forces of good that operate at a higher level. By doing
this our communication with the universal mind is more easily affected and as
our feelings and emotions are, by their very nature, good and at a high level,
that is what the universal mind will manifest for us.
When we express ourselves with negative emotions and forces very little
is conveyed to the universal mind because we are then operating at a much
lower level, also there is so much confusion and turmoil within us that very
little makes sense, even to the universal mind.
When we are letting the negative emotion of anger take control it is
sometimes referred to as a blind rage which is a very apt description for the
intensity of our rage is such that emotionally we are blind, closed at one end
with no outlet, and this being so that emotion has nowhere to go and therefore
takes up the only option left to it, to remain within us and tear us apart in its
blindness, turmoil and strife.
It can be seen from this that for good wholesome mental and physical health
21

negative emotions must be completely controlled and subdued. Positive

emotions must be constantly encouraged to express themselves if only for
the sake of our health.
Our health can be affected in many different ways by negative emotions.
In my research amongst friends and contacts for this book I heard of many
cases of depleted health caused through emotional imbalance.

YOUNG M A N S FEAR OF THE UNKNOWN

One particular case involved a young man who had just returned from living
abroad with his parents. He was in his early twenties and on his return to this
country got his first job. He appeared to be elated with the situation and off
he went five days a week to his place of employment in a large town some
miles from his home. After a few weeks his parents noticed he had become
much quieter and withdrawn, he started to refuse his breakfast and complained
about headaches. When his parents questioned him as to any possible cause
for these things, the young man could not offer any explanation. He was
advised by his parents to visit the family doctor who in turn recommended
that the young man visit an optician concerning his headaches. The optician
recommended glasses that duly arrived and were worn but the situation did
not improve. Eventually the young man visited an older cousin of his with whom
he felt a particular rapport. He told his cousin that he had never been particularly
confident with himself and as he had until recently lived most of his life abroad
with his parents he felt he had been shielded and cosseted by them with their
wealth and lifestyle. Now he was out in the world, as he put it, he felt unable
to cope without someone to lean on. His confidence, what there was of it, had
disappeared and he feared that he was unable to cope with the unknown, a
totally new and different existence. His cousin suggested another visit to
the doctor with the newly imparted information. Regrettably the doctor just
suggested that the young man pulled himself together.
When the young man and his cousin, whom I had known for some years,
visited me and related the whole sorry story I commented that in a way the
doctor was right in his diagnosis, it was a matter of pulling oneself together
or working in harmony with yourself.
This young man was fearing new experiences and with his experience he
felt he would be unable to cope with them. He agreed on Master Words for
relaxation, concentration and faith, which were:
RELAXATION
CONCENTRATION
FAITH

- S-U-B-S-l-D-E
- R-l-V-E-T
- G-U-l-D-E

I saw him on several occasions afterwards and he was very much improved
mentally and physically. Headaches had disappeared, he was eating and
sleeping much better, and his attitude towards life had become more positive.
This example of a young mans experiences illustrates the power of negative
emotions and the way they can deplete our mental and physical health.
I would suggest after exercising your powers of relaxation and concentra
tion through Master Words you then promote constant good health. You are
already well on the way with your relaxation and concentration. Just add to
those powers the feeling/emotion of vibrant wholesome health and associate
with this feeling/emotion a Master Word that will recall that emotion for you
when required. The Master Word for vibrant wholesome health is:
R-E-N-E-W
Before I close this chapter I will remind you of the substance we are
surrounded by in some form or other, that is energy, without which we cannot
live. The Master Word for energy is:
P-E-R-P-E-T-U-A-L
A Master Word will change our whole attitude which in turn promotes the
desired emotion that communicates with the universal mind.

CHAPTER EIGHT
HOW TO BRING MONEY AND RICHES
INTO YOUR LIFE
The sequence of events instigated by a Master Word now becomes
increasingly clear.
A Master Word promotes or changes an attitude or response, from which
emerges an emotion orfeeling which, in turn, communicates with the universal
mind.
23

It is said that like attracts like. Also, think lucky and you will be so! We can
now begin to see how these may be so.
This is surely what is meant by the adage We are what we think. A thought
or attitude promotes an emotion which conveys to the universal mind a
desire.
I do not at this point wish to dwell too much on the subject of luck because
I wish to cover that subject in a later chapter. But to illustrate the point I recall
an occasion when I was with a group of people and the subject of luck came
under discussion. We eventually discussed lucky charms and we decided to
declare our own particular lucky mascot. All sorts of charms and lucky items
appeared from handbags, etc. As we displayed our good luck omens on the
table before us there was one notable exception. Notable because this
particular lady was considered to be extremely lucky in raffles, tombolas, etc.
When we voiced our surprise she calmly replied that whilst we could not see
her lucky charm, she always displayed it!! It was she told us, her LUCKY
ATTITUDE!!
I can now, all these years later, appreciate what she meant! Her attitude
was one of constant luck and this attitude manifested an emotion which
conveyed to the universal mind this ladys wishes. She was what she thought,
lucky.
This is the principle involved with money and material possessions which
I intend to cover in the remainder of this chapter.

RECALL THE FEELING OF M O NEY

The use of a Master Word to create an emotion or feeling of money or material
possessions may seem to be a little more difficult but this is not so. There must
have been occasions, no matter how short-lived in everyones life, when money
was possessed to the point of buying something you had long wanted. Perhaps
you may have even saved this money over a iong period. Whatever the
circumstances there is an unmistakable feeling that one has. Naturally the
feeling of joy and power in acquiring ones aim and desire is evident on these
occasions but there is more to the situation than that. I believe we can relate
this feeling to a sense of power and relaxation. If you have never possessed
much money within your life and then acquire, through various means, a
sizeable amount you will recall a distinct feeling or sensation of power
inasmuch as you can then afford to purchase something you have, up to then,
been unable to.
Bing Crosby, the singer, was a millionaire and once in an interview he was
asked how he was able to be so relaxed in whatever he was involved in.
Bing pulled out his wallet, produced a wad of notes and said This is what
relaxes me, lots of money!
24

If you ever come into contact with someone who is rich, they have generally
speaking, a nice relaxed, confident, secure attitude towards their life and
riches. It is this attitude and consequently feeling/emotion that you must
capture or recapture to inform the universal mind of your desires for money
and material possessions. Once you have captured that feeling/emotion and
associated it with a Master Word, your money consciousness can then be
brought into being. That consciousness then relays to the universal mind your
wants.
A further aid to the manifestation of the required emotion is a deep feeling,
perhaps better described as an intense yearning, for whatever you desire.

FIRMLY ESTABLISH FEELING/EMOTION

AND MASTER WORD
To establish firmly in your mind the technique to activate your money
consciousness you must, as before, realise an attitude by the use of a Master
Word that promotes an emotion which in turn communicates with the universal
mind. The feeling or emotion in question is one you associate with yourMaster
Word. If you have never experienced that certain feeling that is unmistakable
in its connection with money and material possessions you must manufacture
it with the use of the imagination, whereby you will familiarize yourself the
feeling of possessing money and things of a material nature.
Once that feeling is established you must associate it with a Master Word.
Master Words for riches, money and material possessions are:
B-E-H-O-L-D
A-M-A-S-S
R-A-l-N-B-O-W
A-B-U-N-D-A-N-C-E
You may use any of the above Master Words. You may prefer one for
money and another for riches generally.

25

CHAPTER NINE
ALLOW YOUR CREATIVITY TO FLOW
To be able to express yourself in a creative way is a wonderful gift and blessing.
This creativity may take the form of painting, poetry, pottery, music, gardening
or house building.
If you are in any way responsible for anything creative then count your
blessings, for not only are you fulfilled in whatever function your creative activity
takes but also it is a natural outlet for your emotions.

AVOID FRUSTRATIONS
A cousin of mine has for many years run a small business assembling small
parts for kitchen equipment. He has often said that the work drives him mad
with sheer repetition and monotony - in fact he has said he would not do this
work as an employee. The only reason he continues is because it is his own
business. Through the years he has had many minor illnesses of psycho
somatic origin. This is a situation where your emotions are frustrated and
unexpressed (unused) and through this situation appears some physical
evidence of what is happening within that person.
In my cousins case it was a series of minor illnesses including severe
migraine, shingles, and several bouts of deep depression.
About five years ago he was introduced to the art of calligraphy (penman
ship) by a friend of his and he now spends much of his spare time reproducing
his favourite poetry in this way. The significant outcome of this is that he has
not suffered any illness which could be said to be of psychosomatic nature.

EXPRESS YOURSELF AS YOU TRULY ARE

The friend of mine who paints, mentioned in Chapter Two, is also an art teacher.
She told me about one of her students whom she had known for some years
as a lovely outgoing, larger than life character. This student somewhat
shocked my art teacher friend with her initial efforts of paint to canvas. The
students efforts were positively puny, whereas the teacher, knowing her
personality expected something lavish, probably over lavish. My teacher friend
had a quiet word with the student who replied that she seemed to be
suppressing herself, afraid to express herself on canvas as she did in life. It
was pointed out to the student that if twenty students painted a single apple
every painting would be different as none of us saw everything the same and
26

we all expressed our views differently. From the very next lesson onwards there
was a vast difference in the art student. She expressed herself on canvas as
she did in life, fully and expansively. Whilst her art was never of the highest
quality, albeit very good, this student eventually expressed herself just as she
was.
How many of us can really say truthfully that we express ourselves as we
truly are? Whilst we are a series of experiences and responses there are many
com plexities and inhibitions intermingled with those experiences and
responses. Therefore anything that helps us to reveal our true selves is a major
step towards our true and ultimate expression.

BRING YOUR CREATIVE TALENTS TO THE SURFACE

Master Words can and will bring your creative talents to the surface and on
doing so enhance and embellish them.
Sadly, the majority of us journey through life without discovering our niche
or calling. There are many square pegs in round holes, a situation that is often
dictated by circumstances and regrettably, even worse, by ignorance.
In this respect our educational system is sadly lacking. 1 believe that at
some time in some way during our time at school our creative talents and
aptitudes should be fully searched for and once found encouraged and guided
within a pattern of education that allows that talent to blossom. I know that
the present system incorporates a streaming of pupils dictated by their
stronger subjects but I feel the educational authorities have not exploited this
far enough to benefit their pupils fully.
There are at least two organisations in London, as well as in other cities,
where you can, for a fee, take a comprehensive computerised questionnaire
that by its very nature and system of cross references highlights your likes,
dislikes, attitudes and aptitudes. Once this questionnaire has been scored
by the computer you then discuss these findings with a consultant from the
organisation who will advise you on any course of action to be taken within or
outside your career.
I speak of this matter from first-hand experience for some ten years ago
during a very unsettled period of my life I took this test in London.
I travelled from my home in the West of England, completed the question
naire before lunch and had my appointment with the consultant after lunch.
Some very revealing facts emerged from the questionnaire and subsequent
consultation. Unfortunately at my age it was too late to embark on the profes
sion I seemed most suited to, but this test also showed I was suited, albeit to
a lesser degree, to the career I was following at that particular time.
If all this information had been extracted at a much earlier age it may have
resulted in an entirely different life and career.
27

NEW LEASE OF LIFE

Whilst the majority never discover their niche in life others do, and sometimes
in their latter years. This appears to be increasingly so and the reason may be
the wide range of adult education subjects available particularly to Senior
Citizens during the day. Art classes are very popular with everyone including
Senior Citizens who often experience a new lease of life with their newly found
hobby or talent.
If you are unimpressed and disbelieve my claim that we all possess creative
talent and ability of some kind have patience with yourself and take heart
from the fact that there are many people who feel this way. They may even
have attempted something creative in nature and failed for some reason.
Despite this I will reiterate my earlier statement that we all possess some
creative talent.

PATIENCE WILL BE REWARDED

I recommend patience because your creative talent may be buried well beneath
your long-held negative emotions and forces. These emotions and forces can
be removed by constantly exercising your positive emotions. In doing so your
creative energy will manifest in a fashion suitable for you.
Experiment by trying to master a musical instrument, or paint, draw, write,
create a beautiful garden, anything that employs your undoubted creative
energy.
If you find that you have no inclination towards any creative activity
just use your Master Word that will activate the creative energy within you
and this by its very nature will indicate to you the way it wishes to express
itself.
To release and allow it to freely express itself one needs to know the feeling
or sensation of this energy that flows from us as ink from the pen, words from
the speaker and rays from the sun.
Feel this beautiful golden energy flowing from the very centre of your being
in a relaxed creative way. When you have experienced this feeling/emotion
associate it with yourMaster Word which will trigger your creativity whenever
you need it.
Your Master Words for creativity are:
F-L-O-W-l-N-G
C-O-M-P-O-S-E

28

CHAPTER TEN
THE POWER OF LOVE
Love is the most powerful emotion and power we possess, it is also a very
grossly over used word particularly within books, songs, films and that
detestable ploy, emotional blackmail.
In fact it is so over used that to most people it means very little. Some
people use this word love or luv as a form of address to another person.
Certainly books and songs use it abundantly in their titles and contents,
possibly because of its emotive powerthat will probably result in us (the buying
public) purchasing the book, record or seeing the film.
Emotional blackmail, whether used by children, lovers, rejected or other
wise, and just plain immature adults is always more potent when love is
mentioned and included in its content. There is no doubt we are very much
conditioned by the word and subject, love.
How many times have you seen a little boy or girl manipulate their parents
simply by saying I love you, Mummy/Daddy?
The power of this word and emotion is undoubted. Many heroes are
motivated by this emotion and it can influence us to behave both irrationally
and selflessly.
In the light of what we know about this emotion and its power we should
treat it with some respect as we would any other powerful force. This is not
to say it is harmful or bad, quite the contrary when it is put to good use it can
achieve miracles and great works, from art and literature to wonderful personal
feats.

POWER OF ATTRACTION
To those who find their lives are devoid of this power, love, one has to remember
that in order to receive, you have to give. It is simply a matter of magnetism
and attraction.
We are now of course referring to love in terms of relating to another person
from whom you wish to be shown love in whatever form you desire.
We are at this point beyond the stage of physical attraction. Compared with
true love physical magnetism and attraction are merely preambles. Therefore,
being beyond that, the physical is out of the way, you are now faced with the
emotion of love and that can attract love from others. In order to do that you
have to show that emotion yourself, so that the same emotion can respond from
another. Also to communicate with the universal mind concerning your desires.
29

THE M A N Y WAYS OF LOVE

As love is so powerful and affects us all differently there are many ways it can
express its power.
If you wish to attract and win someone you know then you will have to
charm and magnetise them by a show of love in the form of kindness, under
standing and consideration. Should it be a matter of improving an existing
relationship then, as stated a little earlier, you express yourself with love and
the other person will respond accordingly. This is providing of course the other
person is prepared to return your display of love, you cannot expect a reaction
from what is not consciously there.
Referring to more general terms of love you will find as you give so shall
you receive. Show love and you will receive love.
As many deeds are done in the name of love always be prepared to show
and give it. The Master Words that will induce this emotion are:
L-O-T-U-S
R-A-D-l-A-T-E
B-L-O-O-M
It is not necessary to use ali three words, just one of your choice.

CHAPTER ELEVEN
LIVE WITHOUT FEAR
The most negative emotion of all that is a constant companion to all our
problems is FEAR.
It is the enemy within us all, destructive in the extreme, constantly gnawing
away at our confidence and undermining our mental and physical health, if
we allow it to. This emotion creates more havoc in our lives, more mental and
physical illness and disease than the remaining causes collectively.
30

Fear can hinder and block anything we desire, from our spiritual and material
growth to the simple day-to-day tasks we perform.
If we allow any of our fears to dominate us then we become unbalanced
and our mental and physical health breaks down from this dominance and
pressure.
Therefore to rid ourselves of this destructive and negative force even by a
minimal degree can only be to our advantage. To free ourselves completely
would be heaven on earth with our newly found expression of faith and belief
in ourselves and that which created us.
How is it possible to obtain freedom from fear and live our lives in such a
manner?

SEEK O UT AND ANALYSE YOUR FEARS

We must recognise any long term personal problems. Fetch them to the surface
of your mind and analyse them constructively in order to seek out that which
motivates the problem, fear.
The worst action you can take is to suppress your fears, to push them back
and down into the recesses of your mind hoping they will never reappear.
Remember the energy of your emotions demands expression, they cannot
be suppressed indefinitely. They will break out sometime just like a festering
sore.

FIND THAT WHICH ALIENATES YOU

FROM YOUR TRUE SELF
Once you have recognised the problems that are alienating you from your
creative expression just relax with the help of your Master Word for relaxation,
and when you clearly see the fear that fuels the problem, see it for what it is.
in almost every case it is fear of the unknown, how we will react and cope in
a situation that is completely new and therefore unknown to us. Our very being
demands a situation of comfort, comfort within the knowledge that our situa
tion is a familiar one, one we know we can cope with. We ail experience and
suffer it in some form or other. Dissect your fear, get right into the very centre
of it and you will find once you do this the problem is not so fearsome after
all. In fact nearly every time you do this your creative mind will express the
way you will behave in those unknown circumstances. The unknown becomes
known and you will then probably smile, even laugh, at those fears. Your
creative mind will imagine the situation you fear and then proceed to imagine
your reaction to the situation. As long as that reaction is positive in nature you
cannot possibly fail to cope with it.
31

POSITIVE REACTION TO FEAR

I did, until two or three years ago, go to a laundrette with my laundry. I always
went early in the morning when it opened at 7.00 am. A pleasant man who
was retired opened and cleaned the laundrette before it became busy. One
particular morning I saw a spider close to the machine I was about to use. My
reaction was typically female, a few hurried steps backward! The man assured
me there was nothing to fear, he picked up the spider and placed it outside
the building. He then went on to tell me that as a young man in the Merchant
Navy he visited Australia and decided to stay there, but this man had one
problem, he hated snakes. He worked on a ranch and there were many snakes
about, including the dreaded Tiger Snake, so as you can imagine his fear
could become reality, the unknown becoming the known. This gentleman was
wise enough to perceive this, he also realised that unless he despatched his
fear from within him his life in Australia would be intolerable. With these facts
clearly before him he made the decision that he would make the unknown
physically known to him.
He armed himself with a revolver and ammunition, went to an area on the
ranch where the Tiger Snakes were numerous and forced himself to walk
through that area. On doing so he was confronted by one of these snakes which
he shot, then he hunted as many snakes as he could find that day and shot
them. After which he reluctantly picked up these snakes and skinned them!!

DESPATCH YOUR FEARS

In effect this man despatched his fears by acting upon it, and in doing so
replaced his negative inaction, fear, with positive action.
There is a message there for us all: despatch your fears and negative
emotions and replace them with positive emotions.
The ultimate state of being, as far as negative and positive forces are con
cerned, is one of complete fulfilment with positive attitudes and emotions. Or
in simpler terms you fill your space with positive forces and in doing so,
prohibit negative forces. For you cannot have or enjoy the good things of this
life whilst fear remains within you.
If you are well aware of your attitude and feelings when fear is totally absent
from you, your Master Word association will be effected quite easily.
If this is not the case note the occasions when you feel totally relaxed and
fearless and capture that feeling for future occasions when, in conjunction
with your Master Word, you will recall your attitude, feelings/emotions whilst
enjoying a fearless state of being. Master Words for that state are:
D-E-F-U-S-E
E-X-P-E-N-D
32

CHAPTER TWELVE
MAKE YOUR OWN LUCK
In Chapter Eight I referred to a certain lady who always displayed her lucky
charm, her attitude!
I could, apart from giving you Master Words for luck, close this chapter right
now. For that word attitude houses everything there is to know about luck.
You may speak of lucky numbers, gambling systems, being in the right
place at the right time, etc., but your attitude is the one ingredient which is so
vital to this subject.
Having established the importance of ones attitude let us explore other
relevant factors concerning luck.
Throughout this book I have stressed that our attitudes, from which feelings/
emotions are derived, are an important link in the use of Master Words.
Beyond this indisputable fact I find that within certain experiences we live
through, our attitudes take on greater importance. The question of luck is one
and money is another. Whilst attraction is a very active requirement for both
of these things it goes deeper than that, because the manifestation of all that
we desire through the medium of luck or chance involves the added dimension
of competition: more than one person desiring the one prize, competing for
all manner of things, sporting feats, jobs, men, women, etc.
Money involves competition also, as it has a limiting factor placed on it.
Because of this the power of attraction through our attitude is vital to the end
result.

NEGATIVE THOUGHTS - NEGATIVE RESULTS

For instance, can you recall a series of unlucky events, in which everything
seemed intent on going wrong? I am sure most of us can. My most vivid
memory of a series of bad luck goes back to the very bad winter in 1963 when
in one day I managed to have four punctures with my car. I agree my tyres
were fairly well worn and a vast amount of grit had been thrown over the roads
by the local councils but four punctures in the one day seemed extraordinary.
I had to make a few calls that day over a distance of approximately forty miles
and I can recall my reaction to the first puncture. It was one of near panic, in
the circumstances, and negative thoughts concerning the remainder of the
journey. These thoughts eventually justified themselves with a further three
33

punctures and I believe on reflection that I attracted those circumstances with

my negative attitude.
I therefore clearly attracted bad luck and in the same way you can attract
good luck into your life.
We all know those happy-go-lucky characters who never seem to
experience bad luck and should this experience come their way they bounce
right back (luckily) on their feet.
From this we can see that luck, in its many forms, is reflected by our attitude.

DO THEY ALL HAVE THE POWER?

Just ponder on the inconceivable number of lucky charms, etc., one can buy
in the many market places. A necessary part of the salesmanship involved in
the sales of these charms, etc., is that of convincing the purchaser of their
efficacy.
Can such a widely diverse selection of goods all claiming to attract good
luck all fulfil the promises of the pre-sale salesmanship? The answer to that is
yes providing the attitude of he/she buying the charm is one of attraction
rather than repulsion.
Once you buy the lucky charm of your choice and are convinced of its
potency which produces the required attitude and emotion to bring forth good
luck, you have set in motion the law of attraction which will undoubtedly work
for you if applied diligently.

YOU ARE THE POWER

If I approached you with a small pot plant that I said originated in the Tibetan
mountains and was cultivated by the holy men in those mountains, and
because of this special plants high level consciousness you could, by
talking to the plant, attract endless good luck into your life you would prob
ably believe me. If you were convinced, to a high degree, that this plant
helped you to attract endless good luck into your life and you accepted it from
me, you would in all probability experience good luck in some form or other.
Despite the fact that the plant came from my back garden and was an attractive
weed.
Please note that you would be convinced that this plant helped you to
attract endless good luck. Helped is the operative word, for the plant would,
through your conviction that it actually brought you good luck, promote within
you the attitude and feeling/emotion which would attract good fortune from
the universal mind.
Recall the lady who always displayed her lucky charm, the right attitude to
attract luck. How could she fail to do so? Once you have ascertained and
34

established through your Master Word the attitude and feeling/emotion to

attract good luck, exercise it as often as possible until it becomes a constant
integral state of being.

REMOVE YOUR MENTAL BUNK ER S

By being so, any negative or limiting thoughts will be crowded out from
your space by your positive attitude which is initially responsible for your
good luck call sign. Many of us through our conditioning believe it is our lot
to suffer and not enjoy the good things in life. We stop the manifestation of
these good things with our negative thinking. We must remove the blinkers
that limit our mental view of what life can give us once we adopt the right
attitudes.
If our call sign is one of negative, bad, ugly thoughts then negative, bad
and ugly experiences will befall us, for our space and total being will comprise
of just those things. Allow only positive attitudes and emotions to flow through
your space and sure enough you will reap your reward.
As we are all different and therefore perceive life differently, good luck can
mean and take many forms. I believe the form good luck takes for you
personally is relevant to the life style and state of being your life is expressed
by. I am not going to say that a pauper cannot win a vast fortune on the football
pools, but think of the effect it would have on his life. It would, unless he was
wise, have a considerable and dramatic effect that he would be unable to cope
with. It would be much better if he won a smaller amount that was, for him,
manageable. That would be better luck than a larger amount that brought
endless problems with it.
Good luck can come in endless small packages that are dispensable to
the facets of our lives without involving dramatic changes.
Experience this attitude of impending good luck and fortune that is waiting
to arrive and enrich your life, not just on one occasion but throughout your
whole life. Your Master Words for good luck are:
l-N-F-L-U-X
W-l-N-D-F-A-L-L

35

CHAPTER THIRTEEN
GIVE YOURSELF THE POWER
OF PROTECTION

In the last chapter we concerned ourselves with good luck and how we
can attract it. It was also explained how we can inadvertently attract bad
luck. On this premise we can bring into our lives many other undesirable
events.
From this you can see that the first vital step you take in order to protect
yourself and your property from any harm, whether it be from psychic or
physical attack, is to refrain from wishing or bringing it upon yourself.
To give anything credibility by thinking it possible will obviously give it power
or increased power if it already exists in any form. This is how it is with anything,
negative or positive. As we do not wish for any negative happening we cancel
out any credibility it may have by not thinking it possible or better still not
thinking about it at all.
Psychic attack on another person can be and is carried out. Probably much
more than we realise. There are those who use their psychic power and energy
for this kind of thing, as another would use their physical power to attack
people and property.
Therefore if you wish to protect yourself, your loved ones and your property
it can be achieved with the use of Master Words.
To refresh your memory as to how this can be done, just recall that with
the positive use of our emotions we are communicating with the universal
mind, that which is responsible for the plan of life within which we all exist.
Our emotions and thoughts are a true universal language. It is said that at our
higher levels and dimensions of existence emotions and thoughts are the only
communication. One can see, even at our level, the advantages of this fast,
uncomplicated true form of communication.
It is in this way we, with our Master Words, inform the universal mind of
our desires. As we are now concerned with the protection of ourselves and
our property we therefore tell this enormous power of our wants.
I know of some who, as an additional aid to their Master Words and
emotions, visualise themselves, their loved ones, and property, surrounded by
a white protective layer of energy. You can also do this if you wish in order to
capture the feeling of protection so you may associate it with your Master
Word.
36

MASTER W ORD QUELLS UNRULY DOG

One dear old lady who was involved in some of my early research for Master
Words was telling me how she loved to walk along the banks of a river not far
from her home. The shortest route to this river was along a public footpath
which went along the side of a house and its garden. The garden was quite
open with a stout wire netting fence. This old lady was unfortunately very
frightened of a large black dog who ran loose in this garden. The dog
had a loud bark and always ran straight at the fence, almost as though it
intended to jump over it. This frightened the lady very much, so much in
fact that she avoided that route to the river and took a longer alternative
route. When I heard of this situation from the lady I decided to try protection
with Master Words against the dog. I walked along the path by the garden
on two occasions and each time the dog came rushing at the fence barking
loudly. The next day I took the same journey but this time prepared with
my Master Word and experienced feeling/emotion of protection. The dog
as usual began to hurtle towards the fence and then as it came closer to
the fence and me the bark began to dwindle to a mere whimper as it
stopped rushing to the fence. I just kept my gaze fixed on the dog and continued
walking.
On my journey back passing the garden with the dog I looked intently
at the dog who just looked up at me and resumed its position of laying
down.
Unfortunately the old lady, although impressed with my experience, was
so frightened of the dog that she just could not face it under any circumstances
but for me a Master Word afforded protection from an unruly dog.

GIVE YOURSELF, YOUR LOVED ONES AND

YOUR PROPERTY PROTECTION
If you wish a life of protection for yourself, your loved ones and your property,
it can be yours through communication to the universal mind via your Master
Words, attitude and feelings/emotions.
Master Words for protection are:
E-N-C-L-O-S-E
B-A-R-R-l-E-R
R-E-P-E-L

37

CHAPTER FOURTEEN
OUR PERSONAL POWER
The ability to do or act, is to have power within the circumstances you are
operating and experiencing.
The level of power depends upon the authority you have in those
circumstances.
Some people can exercise their power naturally and easily, for that is how
they express themselves. Others are embarrassed with the authority to
exercise power, they are too self-conscious of the fact and it is difficult for
them to express themselves with this authority and power. Nevertheless we
all have to exercise power in our lives in some form, if only for our own
protection.
Apart from any given power by an employer, local or national government,
organisation or society we need, as individuals, to exercise our own power for,
and what is right, in the many differing circumstances of our lives, e.g.:

GIVEN POWER

Teachers over pupils and students.

Police over civilian population.
Management and foremen/women over shop floor workers.
Top, middle and lower management over various departments.
Government over country.
Individuals as Captains and spokesmen in sport and other competitions.
Chairman/woman over organised meetings.
Union, Society or organisation over members.
Any individual(s) voted in or elected by members over those members.
Law of the land or country.

This is to highlight a few examples.

There is also power by, for and what is right, e.g.:
Parents over children for the childrens sake.
Employers over employees.
Employers and unions in negotiation.
The public over unscrupulous traders and organisations.
The people through their representatives over national and local
government.
People in their everyday contact with other people.
38

One can see by these illustrations the complexities of power you can
become involved with, and by this you need to be able to exercise any given
or rightful power wherever the occasion arises.
This of course not only involves having the ability to perceive the situation
with clarity but it demands courage, confidence and good expression of
yourself in speech and manner.

NECESSARY INGREDIENTS
Some people do not stand up for themselves because they lack, to some
degree, the necessary ingredients essential to exercising power.
These ingredients can be activated by the use of Master Words. You do,
as before, need to familiarise yourself with that which you need to associate
with your Master Word.
In the case of courage recall the occasions when you strongly experienced
the sense/feeling of courage. If you truly cannot recall such a time imagine
yourself in courageous circumstances where you are the hero or heroine.
Failing this, recall a personal hero/heroine. Any of these will familiarise you
with the feeling/emotion of courage and this also applies to confidence,
another of the essential ingredients.

CONFIDENCE AND COURAGE

Confidence and courage are also necessary for a good presentation of yourself
in speech and manner. You may be able to easily recall a politician, television
personality or spokesman/woman whom you admire for their presentation in
speech and manner. This will activate the right attitude and feeling/emotion.
If you are aware that your speech needs to be improved in any way then
you must make the effort to improve it by other means as well. Bearing in mind
that improved courage and confidence will make a big difference to your
speech and manner.
I have covered this subject of courage and confidence primarily for those
who are inhibited in their true expression by the lack of courage or confidence
which in effect depletes their personal power. This can be remedied by the
use of Master Words which Ill give at the end of this chapter.

RATIONALISE AND SIMPLIFY

It is well to remember, as explained in Chapter Eleven, that the number one
enemy of our mental and physical well-being is fear, fear of the unknown and
its possible power over us. With such a situation our personal power is then
diminished and virtually handed over to an unknown set of circumstances
by us through giving the circumstances we fear, credibility. To avoid this, you
39

must rationalise and simplify your thoughts on your mental and physical
make-up.
Therefore to activate and enhance our personal power we must exercise
our positive thoughts and emotions constantly and justly. Our space must
be filled with those thoughts and emotions through which we will express
ourselves with a given or rightful power.
The Master Words to activate our attitudes, feelings and emotions are as
follows:
Courage
Confidence
Power

B-U-l-L-D
S-U-M-M-l-T
C-O-M-M-A-N-D

CHAPTER FIFTEEN
ENTHUSIASM AND AGGRESSION
Of the many people one meets in life it is those who are enthusiastic about life
in general who are the most easily remembered and come readily to mind.
Enthusiasm is an emotion that can lift you from the ordinary to that of the
extraordinary in whatever sphere you operate. It can transform the apathetic
to one who suddenly becomes alive and impassioned with the will to do things
that their apathy had never dared to consider before. It is by its very nature
infectious, it can rub off on to others. It is a vital ingredient for each and every
one of us.
Salespeople in particular need this quality so that they may enthuse about
their product or service in order to persuade the buyers mind that the buyer
cannot exist without that product or service. Salespeople may, as individuals,
lack certain qualities deemed almost necessary to be successful and still be
effective, but not without enthusiasm, for not only is it necessary but it also
compensates for other shortcomings.

SUCCESSFUL LEADERS HAVE IT

Enthusiasm is a positive emotion that can take us into areas of experience
through the sheer effervescence of its nature. It can affect those around us
40

with its infectiousness and is a positive aid to gaining personal power. You will
note that all born leaders and those in commanding positions have this quality.
I am sure we can all recall people we know who allow life to pass them by
due to their inert and negative attitude to life. They complain of and allow the
slightest inconvenience to disrupt their plans and consequently hardly ever
do anything. They show so little enthusiasm for anything that you wonder if
they truly wish to accomplish their aim at all. They are so busy attracting failure
with their negative talk and thoughts, is it any surprise when their plans fail to
materialise?
We must make the most of our time and life by being enthusiastic about it
and enjoying the experiences our enthusiasm brings forth.
The Master Word for enthusiasm is:
S-P-R-A-Y

AGGRESSION
My next subject among our attitudes, feelings and emotions is one that is often
misunderstood and sadly misused, aggression.
There are unfortunately times in everyones life when aggression on our
part is necessary. If one is inclined to be placid in nature or normally timid, the
need to suddenly produce aggression can be very difficult. What normally
happens is that the timid person usually over-reacts because he/she is aware
of their timidity and therefore to ensure their intentions are clearly understood,
becomes over-aggressive.
If one is naturally aggressive then this emotion is never far beneath the
surface of ones feelings at any time but if one is otherwise, this emotion
has to be produced with the use of some triggering device such as a Master
Word. I understand that in the sporting world the term psyched up or
psyched out is commonplace.
To psyche yourself up is to mentally prepare yourself for the forthcoming
event, this of course includes producing an aggressive and competitive spirit
within oneself. I am told that many sports stars simply cannot perform their
skills without being psyched up in some way.
What of the other situations which demand some form of aggression?
CONTROLLED AGGRESSION IN YOUR LIFE
I know that at one time in my life when I was working full time and running a
home, Saturday was the busiest day of the week. I did the weeks shopping,
laundry and housework all on that particular morning followed by visits to
parents in the afternoon and evening. At first, it did not work out in the allotted
time until I became a little aggressive with myself and organised my routine
completely. It was only when I became a little mad at myself that I began to
41

complete my chores within the time allowed. So you see it sometimes pays
to allow a little controlled aggression into your life.
Some months after my realisation of what was required from me to organise
my life a friend of mine visited me complaining of her disorganised life due to
so little time available to carry out her chores. After we studied the situation
together it was obvious she was spending too much time drinking tea and
chatting with friends who casually dropped in far too often. This friend was
far too soft-hearted to take a strong line so she just allowed these friends to
waste her time. I told her she must become a little aggressive, if only to the
point of being kind but firm with them. This she did and from that point on
the situation improved vastly.

KNOW THE PATTERN OF YOUR AGGRESSION

A Master Word will help you to control excessive aggression. It will help you
if you study yourself in such a situation so that you become familiar with the
pattern of such a response. Personally the first indication I have of a response
to a situation with aggression or ill-temper is a tightening sensation within my
stomach. You may experience the same. If you do, apply your Master Word
and its associated feeling/emotion will subdue your aggression.
Your Master Words for activating and overcoming aggression are:
To activate aggression
To subdue aggression

- F-L-A-M-E
- B-L-A-N-K-E-T

CHAPTER SIXTEEN
THE NEGATIVE SIDE OF OUR LIVES
I have advocated throughout this book the need for positive feelings/emotions
in the use of Master Words. These positive feelings/emotions are very
necessary particularly when you wish to erase the many negative forces and
facets of our being.
In this particular chapter I am going to catalogue some of these negative
responses which from time to time emerge from us and in doing so makes our
42

life less effective than we would like. If we can recognise these responses and
erase them from our state of being we will have made a dramatic step towards
our self-improvement.

GUILT FEELINGS
Psychologists and Psychoanalysts inform us of the harm we inflict upon
ourselves with guilt feelings. These feelings can be experienced after
comparatively ordinary and everyday events. Many of us I know, have feelings
of guilt simply after saying No to some ordinary request from a friend or
member of our family. I particularly mention friends and family because this is
an area where we all seem to experience conflict. One of the reasons is I believe
because we are close to our friends and family. They know us, and our pattern
of behaviour, responses and reactions. We know this and therefore behave
according to the image friends and family have of us. Then on some occasion
when for some reason, we do not want to do something despite the fact it is
expected of us, we feel terribly guilty if we say No or get angry with ourselves
if we concede to the request.
If the problem is one of not conceding to a verbal request, or not wanting
to do something brought to our attention by implication, we should question
the following:
(a) Are we, by conceding to the request or implication doing ourselves
an injustice or disservice in terms of time, physical effort or money?
(b) Would we, if we conceded to the request, be taking over someone
elses responsibility? If so, are we denying them a necessary experience?
(c) Would we by effecting this request be doing the requester an injustice
or disservice in the light of knowing what is wrong and bad for them?
(d) Are we adhering to our Good Guy/Nice Lady image for some obscure
motive?
The reason we should ask ourselves these types of guideline questions is
not simply because we do not wish to be inconvenienced or have to make any
sacrifices. It is because apart from the aforementioned questions there are
people who will manipulate and exploit us, given the chance, and we must
protect ourselves against that type of person and not feel guilty in the process.
Remember we have the right to say No to anything asked of us and not
feel guilty about it.
There are also other circumstances in our lives in which we can feel guilty.
Some of us of a more sensitive nature can feel guilty in asking others to help
us in some way. To ask for what may be considered rightfully ours fetches
feelings of guilt flooding to the surface of our mind.
43

These feelings we can well do without, unless there is a sound logical reason
for them. In that case we must examine that reason analytically and reconcile
ourselves with it. For to carry any guilt feelings around with us is harmful and
those feelings should be despatched from us as soon as possible. A Master
Word will activate an attitude from which will emerge a feeling/emotion that
will replace our guilt reaction. The Master Word is:
C-L-E-A-R

INFERIORITY
Much has also been written about inferiority feelings and complexes simply
because those feelings and complexes are very real for a great many people.
It is not just a simple case of acknowledging ones ignorance or inferiority in
a specialised area or facet of ones life, it is a bearing or air of not being worth
while or of any consequence to the world at large. This feeling of worthlessness
permeates the whole physical and mental levels of the one who has had this
feeling or complex thrust upon them by some early life conditioning factor.

CAPABLE, TO A POINT
During my research for this book someone in my husbands family told me of
a friend who freely admitted to an inferiority complex. The person to whom
this was admitted was quite astounded and just could not believe it as this
person seemed so capable in everything he did. This point was mentioned
and the man in question agreed that he was capable of most things up to a
point at which his feeling of inferiority always became evident. Therefore he
was never more than capable at anything. In effect his inferiority told him he
was no good at anything and it ensured he wasnt. Capable yes, but better
than that, no!!
This man then related the sorry story of his childhood. Apparently he was
born rather late in his parents married life and from what he gathered during
conversations later in his life, he was not really wanted. He can recall both his
mother and father admonishing him for just childs play and chatter, telling him
repeatedly that he should be seen and not heard!!
No wonder he felt unwanted and inferior with an early life conditioning such
as that. Of course not all inferiority feelings are expressed under a facade of
introspective quiet and inoffensiveness. Some of the most potent inferiority
complexes are hidden under an exterior of chatter and surface noise from the
one harbouring such a complex. This cover up ploy can be so effective that it
makes any eventual admission of an inferiority complex somewhat difficult to
realise.
44

DID NO T LIKE HIS IMAGE

A very close friend of a friend of mine claims a personality transformation
through the discovery of his inferiority complex. He had always been aware
of his lack of drive and easygoing manner, but this had never unduly bothered
him until he began to read about being true to oneself. From this point on he
began to question why he behaved as he did. This man gave the question a lot
of serious thought and came to the conclusion that his expression as an easy
going soft man was a complete cover up for a deep seated inferiority complex.
Because of this complex and not wanting it to be revealed this man could
now see, through his self analysis, that throughout most of his life he had
portrayed his image of a nice easygoing man who seemed to agree with
everyone and everything. He is described by most, if not all, of his family,
friends and acquaintances as kind, considerate and very soft.
To this mans great credit he faced the unpalatable truth after his self
analysis. He had purred his way through life like a pampered pet portraying
the man everyone liked but now he was faced with the awful truth!
This portrayal was not his real self, it was an image he perpetrated to avoid
even the slightest disagreement with anyone in fear of his inferiority becoming
evident in any dispute. He did not wish to have this fabrication torn away in
a disagreement to reveal his feelings of inferiority.
Further to this discovery this man realised that whilst people described him
as kind, considerate and easygoing, some of them were manipulating and
exploiting him because he was allowing them to do so. He found, on a very
close examination of his true feelings, that he was quite determined and
resourceful in character and resented being used by others. He traced his
feelings of inferiority back to childhood and erased them with a complete
change of attitudes activated by Master Words.
With the removal of his inferiority complex this man allowed his true self to
shine through from within, where it had, until that point, been suppressed
initially by a sense of inferiority and furthermore a false image of his true self.
If you experience feelings of inferiority at anytime, use the following Master
Word to change your response to the situation:
S-U-R-P-A-S-S

NEGATIVE IS LIMITING
Any negative response to our life experiences can inflict harm and damage to
ourselves, mentally and physically. These forces can also undermine the
numerous relationships we become involved in during our lifetime, and by
doing so deny us much joy and happiness from the time we spend with others,
whatever the relationship.
45

I have covered some of these negative attitudes and forces earlier in this
book but there are others which collectively or alone, can create trouble and
havoc within our lives.
The majority of us tend to blame others for the problems and lack of
harmony in our lives but many of the problems are brought about by our own
responses to the actions of others.
Therefore until we amend such responses nothing will alter to the good of
those concerned. If you are an extremely jealous person who reacts with
jealousy every time you make contact with someone who has acquired, in
some way, something you do not possess, you are going to experience a life
of extreme jealousy and conflict. You will lose, and not make, friends because
of this unreasonable behaviour and be forever in conflict with yourself and
others. Let us now look at these negative responses.

JEALOUSY
This emotive response, which I have partially dealt with, creates much trouble,
particularly in family life. To be unreasonably envious or jealous of something
or someone another has, is allowing a negative force to obscure that which
we have and should be thankful for. It also promotes other negative attitudes
and responses which can have far reaching effects on us.
The response we call jealousy must be replaced by a more rational
response to our experiences and this can be achieved by the use of a Master
Word such as the following:
S-A-T-l-S-F-Y

HATRED
This is another response to a life situation that has hurt us in some way. Our
reaction with hatred is our way of retaliating to that situation, and the person
or persons within it. Again it is our problem, we have responded to a particular
situation with hatred towards it or the people in it. As we have reacted with a
negative emotion it cannot possibly improve the situation. To respond in this
way denotes fear, our number one enemy, and that can trigger off many other
negative forces from within us, if we do not control it. Hatred, as with most
other powers, will only become stronger with exercise. Therefore do not allow
it to be exercised. If it indicates its pending manifestation in some way preclude
it by using the Master Word:
A-C-C-E-P-T
46
E

GREED
Excessive greed and selfishness are responses, like all other excessive
responses, that balance our reactions to the experiences our lives put us into.
Again, fear is the biggest factor in the motivation of greed and selfishness.
Fear of not having, promotes greed and selfishness almost alarmingly! One
only has to remember the various shortages of commodities over the past few
years. I can vividly remember the shortages of coffee and sugar. I was appalled
at the behaviour of some shoppers in their efforts to grab one more tin or
package for their shopping bag!
Not only is it the fear of not having those goods and having to find
substitutes, but also the fear of being seen and known to be without
them. Seen by some as a slur on their housewifery in not obtaining those
goods!
Therefore to preclude the out of balance response of greed use the Master
Word:
L-l-B-E-R-A-L

ANGER
Anger and ill temper is a response which can manifest from within us at differing
speeds and intensities, depending upon the individual.
Deep anger and loss of temper can destroy our equilibrium and substantiate
the adage He who loses his temper, loses. He loses because the loss of
temper means loss of control and when that happens negative forces are rife
and in control of us. When that is the situation our lower selves and animal
instincts are expressing themselves freely.
We must always try to express ourselves in a calm and controlled manner.
If through pressure or stress, you feel a loss of even temperedness or the
inclination towards irritation or slight anger, prevent the occurrence of some
later regret by the use of the Master Word:
S-O-O-T-H-E

47

CHAPTER SEVENTEEN
KEY FACTORS

Having explored some of the negative attitudes and emotions which plague
our lives let us now investigate some positive key factors, without which
we would suffer failure and disappointment in our attem pt to improve
ourselves.
There are four key factors which lead to a better existence for us through
the use of Master Words. These key factors are as follows:
DESIRE
DETERMINATION
WILL POWER
MOTIVATION
They are necessary ingredients for us if we are to succeed and they can
be realised by the use of appropriate Master Words.
Before giving the Master Words for these key factors we will analyse each
one, simply to underline its importance to us and the effectiveness of the
Master Words and their part in our personal transformation.

DESIRE
The dictionary gives the meaning of desire as a wish or something longea
for. I think something longed for is very appropriate because the responses
and reactions we are going to change or eliminate have been within us for a
considerable time. The havoc and trouble they have created can seem almost
endless, and with this in mind, we have been long suffering and we should
certainly long for a change for the better.
If you analyse your life and review your past experiences with total honesty
you cannotfail to see the problems and troubles yourresponses have':riggere^
off, not only for yourselves but also others.
One would have to be almost saint-like to avoid trouble entirely In t h i s
world but a great part of it is heaped upon us by ourselves. Unless v/e are
grossly masochistic, whereby we actually enjoy trouble and problems, our
desire to avoid lifes problems will be strong and vibrant once activated c\ a
Master Word.
48

DETERMINATION
Once your desire to improve yourself has been fully activated determination
on your part is required to exert pressure on that desire. By its very nature a
response or reaction can register strongly with us at first and then gradually
lose its potency as other responses manifest themselves to meet other life
experiences. When this happens a primer is required to reactivate the desire.
This primer can betheoriginal MasterWord of course, but oncethe response
of desire has manifested itself as an attitude and emotion it has to be
maintained by the determination to do so. If you find your determination does
not maintain certain responses just repeat the MasterWord for that response
and it will re-emerge. Whilst determination is a key factor, do not allow it to
dominate your original response by too much conscious effort, e.g. if your
original required response is for complete relaxation, too much determination
or any other key factor will dominate your original choice of response and
erode its effect. All of these key factors must be evident at any one time,
completely balanced, and ready to assist our Master Words.

WILL POWER
Much has been written about willpower or the lack of it! It is a key factor with
Master Words because once you recognise the need to change your
responses and attitudes to your experiences you then need to express and
affirm to yourself the will to do so!
If I asked you directly about your intentions and abilities to change your
responses to life, you may answer I can or I will'. The subtle difference is
that I know you can if Master Words' are applied correctly, but I do not know
if you will. Therefore one does require that w/V/ingness to change, for it can
be the vital difference between success and failure.

MOTIVATION
Motivation is a crucial factor in many aspects of our lives, for it is that which
gives us the incentive to act or the will to dispel our inertia and procrastination.
Our motive or motivation can be acquired from many sources. For us, with our
Master Words that summon a required response, the right Master Word will
motivate us into action, summoning the correct positive attitudes and emotions
which will enable us to accomplish our self improvement.
I classify motivation as crucial because it is the big difference between
talking and planning with great enthusiasm, and actually doing it!
We have all had our plans and dreams, which at the time seemed not only
possible but also highly probable. Unfortunately many of them remained just
plans and dreams because motivation was lacking. Think of the number of
49

times you have been inspired by a book or article after which you have vowed
and declared to yourself you would apply the guidance and instructions but
never did. How about the majority of our New Year resolutions?
The answer is the lack of motivation, which we must provide, and we can
with Master Words.

PARTS OF A WHOLE EFFECT

Although these key factors are crucial for the successful application of our
Master Words, do not become too concerned with them. You may find that
each and every one is present within you when required. It may be that those
particular attitudes are inherent for you and naturally surface when needed.
They are only parts, albeit essential, of our whole being and as such are
most effective when balanced and working in complete unison with all other
emotive states, attitudes and forces.
It is only when we recognise a lack of any key factors that may jeopardise
the effectiveness of our self improvement that we should adjust that particular
deficiency.
Master Words for our key factors are as follows:
DESIRE
DETERMINATION
WILLPOWER
MOTIVATION

Y-E-A-R-N
E-N-C-l-R-C-L-E
P-R-O-P-E-L
l-M-P-E-L

CHAPTER EIGHTEEN
YOU AND YOUR LIFE
In this chapter we are going to review not only the why and how of Master
Words and their functioning but also the many avenues which lead to and
from that functioning, which we faithfully seek self improvement, spiritual and
material growth.
50

In this review I wiii reiterate much that has been said earlier in this book,
but in seeking anything worthwhile one has to seek with wide vision, for it is
our blinkered thoughts and views which eventually lead us to the need for
wider thinking and horizons. Having encouraged you to do this throughout the
book with Master Words, I now wish, in this chapter, to emphasise and clarify
all the main points of this book in order that you will be able to focus more
clearly and quickly on those points.

THE BEGINNING
Having established that, let us revert our thoughts to the beginning of our
relationship as writer and reader of this book which you have bought or
borrowed in the hope of self improvement or sheer curiosity. At the point of
obtaining this book you were, and are, as we all are, a mass of responses and
reactions to your lifes experiences. These responses are fashioned by
numerous things of which many are beyond our control, such as the following:
(a) The time and place we were born which has a direct bearing on astro
logical influences.
(b)

Inherited tendencies from our parents.

(c)

Our early life conditioning by experiences.

Conditioning through experiences during previous lives.

(d) Karma from a previous lifetime from which we have to experience in

order to condition our soul in some way.
(e)

Our experiences from which responses are born or altered, particularly

if there is any element of fear involved.

If you do not believe in astrology, previous lives or Karma, there are still
many influences in this life to shape our responses. If you do believe in those
theories then you will appreciate even more how much of what we are has
been moulded by events beyond our control.

U S IN ACTION
We are what we are through our responses and patterns of behaviour,
whichever way we acquired them. As these responses and patterns are us
in action we are in a position to change or transform ourselves by erasing,
changing or improving these responses.
Such responses, reactions, attitudes and emotions are housed within our
mind. Most of them are deeply embedded patterns of thought and attitudes
which will resist the emergency of a new response. This is because most, if
51

not all, of our thought patterns were fashioned during our early years when
our minds were uncluttered, and very receptive, and therefore these thought
patterns are deeply channelled within us. Despite this we can change these
responses with the use of Master Words.

IN A RUT
You may have heard people complaining at times that they are in a rut,
meaning their life is following the same monotonous pattern with which they
are bored! What is really happening is that their life has conformed to a
monotonous routine simply because their thinking and attitudes have become
repetitious to the point of being rutted or channelled. They follow a regular
pattern of behaviour almost without thinking!! No wonder life has become boring.
The state of being we must try to achieve is one of complete relaxation
within a state of total concentration and awareness. This state can be achieved
with the use of Master Words. Initially this state will only span a short period
but gradually each span will increase in time until your whole day will be nothing
but that state of being. You will be completely relaxed yet aware within a state
of concentration. You will be totally effective, industrious and productive in
whatever you are doing.
You will be totally involved in the here and now, nothing else will exist,
except that which you are involved in.
Fear, our number one enemy, will gradually be erased from our being. Most
of our fears are based on the unknown and as we are concentrating fully on
the known, in the form of the here and now, the cause of fear will be
considerably diminished.

FILL YOUR SPACE WITH POSITIVE EMOTIONS

We must fill our space (total being) with positive thoughts, attitudes, emotions
and feelings. By doing so we do not allow any negative forces to operate.
Remember that only one power can operate on our emotional level at one
time. Be it positive or negative. We must ensure, with the use of Master Words,
that it is positive power, the only power we know exists and therefore we
give credibility to. Again, in the words of the song: Accentuate the positive,
eliminate the negative.
You may be, as many people are or have been, a little unsure of that which
you wish to improve within yourself. This may be due to your thoughts, attitudes
and emotions being a little scrambled or frenzied.
Our minds, where all responses and reactions begin, are just like computers
which can be reprogrammed by Master Words and their associated attitudes
and emotions.
52

The best possible starting point for this is a complete state of relaxation,
concentration and awareness.
This is your basic state of being from which you will become acutely aware
of the changes you need in order to live a more productive, satisfying,
worthwhile life. You will be relaxed which will give you a sense of unison which
will co-ordinate your mental and physical powers. Allied to that, the power of
concentration will ensure there is no diffusing of those powers with worry,
irrelevant and fragmented thoughts and emotions. Finally, awareness will
enhance your powers of perception and observation to the need for change
and any changes already effected. The Master Word for awareness is:
M-l-N-D-F-U-L
When you have achieved this state of being, which in itself is a wonderful
transformation from your former self, you can then proceed on to other changes
you believe necessary in your life.
You may find it an advantage to spend a few minutes with your Master
Words and associated attitudes, emotions and feelings just before you sleep.
This is a time when your subconscious mind is active and by reviewing your
Master Words and associated emotions/feelings at the time they will become
deeply embedded in the subconscious mind level and therefore in closer and
more effective contact with the Universal Mind. Also this will enhance the
power and clarity of those associated emotions/feelings.

CHAPTER NINETEEN
GLOSSARY OF MASTER WORDS
The following Master words of mystic power should be repeated to oneself
slowly and suggestively.
When you have effectively associated y o u rMaster Word with the required
attitude and emotion, you may on occasion find it necessary to repeat your
MasterWord more than once. This depends very much on the existing mental
state one is experiencing at that particular time.
In most cases, you will only need to use the Master Word once on each
occasion you need to manifest a particular response.
53

Relax m entally
and physically:

S -U -B -S -l-D -E
W -A-T-E-R-F-A-L-L
F-L-O -A-T-l-N-G

Induce and maintain

determ ination:

E -N -C -l-R -C -L-E

Activate and maintain

willpower:

P-R -O -P -E -L

Promote and boost

m otivation:

l-M -P -E -L

Summon and maintain

awareness:

M -l-N -D -F -U -L

R-E-N-E-W

To be carefree:

S -A -l-L -l-N -G

P-E-R-P-E-T-U-A-L

Activate and increase

productivity:

T-E -E -M -l-N -G

Promote com petitive

spirit (games etc.):

O -P-P-O -S-E

Boost powers of
endurance:

S-T-R-E-N-G-T-H

Induce deep state

o f sleep:

J-R -A -N -Q -U -I-L

A ctivate and enhance

concentration:

F-O -C-U-S
R-l-V-E-T

Give faith and belief:

For vibrant w hole
som e health:
For mental and
physical energy:
Possess riches, m oney
and m aterial objects:

G -U -l-D -E

B-E-H -O -L-D
A -M -A -S -S
R -A -l-N -B -O -W
A -B -U -N -D -A -N -C -E

A ctivate all creativity:

F -L-O -W -l-N -G
C -O -M -P -O -S -E

Give and receive love:

L-O-T-U-S
R-A-D-l-A-T-E
B-L-O -O -M

Experience a state of
fearlessness:

D-E-F-U-S-E
E-X-P-E-N-D

Bring you good luck

and fortune:

l-N -F -L-U -X
W -l-N -D -F-A -L-L

Protect yourself, your

loved ones and
property:

E-N -C -L-O -S -E
B-A-R -R -l-E -R
R-E-P-E-L

Sum m on and activate

courage:

B-U -l-L-D

To activate and
enhance your powers
o f telepathy:

C -O -M -B -l-N -E

Summon opportunities: B -E -F -A -L-L

Promote leadership in
all spheres:

P-A-T-T-E-R-N

Activate magnetic
personality:

S -P-A-R -K-L-E

Sum mon wisdom in

all things:

D -l-S -C -E -R -N

Influence situations
and other people:

E-X-E-R-T

Produce organisation
of situations and
people:

F-O-R-M

Realise ambition:

A -S -P -l-R -E

Be assertive with
people:

D -E-F-l-N-E

Show resolution in all

circum stances:

F-A-S-T-E-N-E-D

Retain youth and

vigour:

R -O -B -U -S -T

Prom ote and boost

confidence:

S -U -M -M -l-T

Be a fluent and
im pressive orator:

W -H-E-E-L

Give and feel power:

C -O -M -M -A -N -D

Produce and show

great enthusiasm :

S-P-R-A-Y

Enable you to handle

success and prosperity: R-E-G-U-L-A-T-E

Activate and show

aggression:

F-L-A-M -E

To be com patible with

others:

A-C -C -O -R -D

Prom ote and enhance

desire:

Y-E-A-R-N

Control your weight think slim:

A-B-A-T-E

A ttract your soul mate:

l-N-V-O -K-E

To show kindness and

com passion:

0-B -S -E -R -V -E

Exercise moderation:

R-E-S-T-R-A-l-N

Enhance your pow er

of recall and memory:

H-O-L-D

Experience joy and

happiness:

H-l-G -H

To express patience in
any situation:

Eliminate bad habits:

R-E-J-E-C-T

To dispense with worry: E-A-S-E

P-A-S-S-l-V-E

Promote or sell
anything:

M-O-V-E

Truly show forgiveness:

A-B-S-O -L-V-E

Discharge depression:

L-l-F-T

Remain unaffected by
criticism :

V-A-L-U-E

Subdue and eliminate

physical pain:

R-E-L-E-A-S-E

Dispel im patience and

intolerance:

E-X-T-E-N-D

Avoid carelessness of
thought and action:

S-E-R-V-E

To subdue and eliminate

the need to smoke:
F-R-E-S-H
Discharge the need to
drink alcohol:

A -N -N -U -L

S-H-A-P-E

Avoid sulking and

churlish tendencies:

l-N -S -P -l-R -E

Induce a tid y and

orderly existence:

G -L-l-D -E

Prevent wasting tim e

and procrastination:

D-R-l-V-E

To behave in a polite
and courteous manner:

C -L-O -A -K

Discharge unwanted
attention and
annoyance:

N -U -L -L -l-F -Y

Cancel a debt:

V-O -l-D

How to say N o :

F-A-L-L

Cancel any problem:

D-E-L-E-T-E

Remain free from guilt

in all situations:

C -L-E-A-R

C ounteract tim idity

and nervousness:

D-A-R-E

Discharge any feelings

of inferiority:

S -U -R -P -A -S -S

Subdue and dismiss

aggression:

B -L-A -N -K -E -T

Replace feelings of
jealousy:

S-A-T-l-S-F-Y

Prom ote ingenuity in

any sphere:
To learn a skill or art:

Find a lost person or

article:
Produce writing,
painting or any
creative work:
To im prove your
education:

1-N-V-E-N-T

U-N-l-T-E

F -O -U-N-T-A-l-N

G -A-l-N

To win and keep

respect:

E-S-T-E-E-M

Win in any com petitive

situation:

P-R -l-Z-E

To appear happy and

cheerful at any time:

E-L-A-T-E

To dispel pettiness:

S -P -A -C -l-O -U -S

Discharge fear:

A -S-S-U -R -E

Dispense with feelings

of hatred:

A -C -C -E -P -T

S-T-l-L-L

Preclude any thoughts

or actions of greed:

L -l-B -E -R -A -L

T-R-U-S-T

Discharge and replace

anger:

S-O-O-T-H-E

Lose the need to seek

revenge:
Live w ithout any
suspicion:

55