China's Super Consumers: What 1 Billion Customers Want and How to Sell it to

Them
by Savio Chan and Michael Zakkour
John Wiley & Sons 2014 (240 pages) Citation
ISBN:9781118834749
Filled with real-world stories of the foreign and domestic companies, leading
brands, and top executives who have succeeded in selling to China's consumers,
this book offers an in-depth explanation of what's inside the minds of Chinese
consumers and explores what they buy, where they buy, how they buy, and most
importantly, why they buy.
Recommend?

Table of Contents

Chinas Super ConsumersWhat 1 Billion Customers Want and How to Sell It to Them
Preface
IntroductionThe China Dream
Our Intent
The Country within a Country
Part I - History, Culture, and Language MatterThe Birth of Chinese Consumerism
Chapter 1
Back to the Future
Chinese Consumption: Whats Old Is New Again (Tenfold!)
Chinas Growth Is Different
Chapter 2
A Code to the Chinese Mind-set
Contradiction and Paradox
Summary
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Opium and War
A Century of Exploitation
End of WarContinuation of War
Chapter 8
Chapter 9
Opening and Reform
Green Shoots
Chapter 10
A Boom Starts with a Swoosh and a Shot of Espresso
Change at Hyper Speed
Part II - The Chinese Super ConsumerFrom Birth to Adolescence and Maturity
Chapter 11
American Century Redux
Want. Need. Buy. Show Off. Keep Up.
Super Consumption Goes Global
Go West, Young Man
Chinas Own Postwar Boom and Birth of the Chinese Super Consu
In the Beginning

Chapter 12

The China Whisperer

Spinning in a Whirlpool
The Great Pizza Wars: In China, Everything Is Possible, but Nothin
Listen to the Great One
Stay the Course, Even When the Seas Get Rough
Nestl: Navigating the Teen Years
Chapter 13
The Precious Gift of Time
Meet the Tangs
Chapter 14
Department Stores
Street-Level Stores
Malls
Grocery Stores/Supermarkets
Hypermarkets
Convenience Stores
Not Your Fathers Post Office
Lifestyle Stores
Specialty Retailers
Multibrand Retail
Chapter 15
Alibaba
NFL Footballs Sold Out
Why E-commerce?
Chapter 16
Supply Chain Megaprocesses
Plan
Buy
Make
Distribute
Sell
Aligning Strategy, Structure, and Implementation
Chapter 17
Surveying China
A Most Discerning Consumer
Chapter 18

Consumer Impulses and Desires

Lenovos Approach: The Best of Both Worlds
From East to West to Wei East
Baby Boom
Brand Advertising in China
Going NativeTory Burch, Gossip Girl, and Made-for-China TV
The Role of Social Media in Marketing: United States versus China
Promotions
Chapter 19
The Nouveau Riche: Pebble Beach or Nothing
The Gifting Group
Chinas Engine: The New Middle Class Seeks Quality and Value
Affordable Luxury: A Tiffanys Tie Clip and an Entry-Level BMW
Chinas Luxury Downturn: Myths and Realities
Chapter 20
Chapter 21
The Microsoft Miracle
A Final Word about Chinas Super Consumers
List of Figures
List of Tables
List of Sidebars