Innovative Financial Advisors Pvt Ltd.

explores ways to #CleanUpGanga

Cleaning the river Ganga is a top priority of the current government. Several initaitives and
measures have been initiated by the central government to boost up the clean up efforts. Namami
Gange Programme is one such ambitious initiative spearheaded by
the government to augment the clean up efforts. Innovative Financial
Advisors Pvt Ltd. contemplates that cleaning up Ganga is a
monumental task but taking small steps coupled with using innovative
technologies can make big difference in the long run.

Innovative Financial Advisors Pvt Ltd. suggests that Bio-remediation can

prove effective in the clean up proces as it is a natural way of cleaning up using
plants, bacterial decomposers or enzymes to remove contaminants and restore
the balance in water bodies.
Innovative Financial Advisors Pvt Ltd. throws light on Bioremediation,
defined as a biological response to environmental abuse. Bioremediation plays a
major role in preventing and reducing the organic and inorganic environmental
contamination from the municipal, industrial and agricultural sectors.

Bioremediation is based on the premise that naturally occurring bacteria in an impacted

environment develop the means to degrade or tolerate the presence of organic contaminants. This
indigenous activity can be considered passive or intrinsic bioremediation. Intrinsic bioremediation
has been recognized most frequently for ground water (saturated systems) contaminated with
hydrocarbons. #CleanUpGanga
What people think @Tweets on #CleanUpGanga
Karthik Visweswariah@kvisweswariah
#cleanganga Sewage network as import as treatment plants; lessons for Ganga.
for better planning.
Nemy Banthia@nbanthia
#Pathogens in #water! #Giardia #Rotavirus #E-Coli #WaterTreatment
#microbiology #cleanganga #india
Ms Anu@BiggBoss9@realitytvtimes
#CleanGanga Ram Teri Ganga Maili ho gayi.Paapiyon k Paap dhoteydhotey
Stop throwing deadbodies & industry wastes in it.For God's & ur sake
Prakash Swamy@PrakashSwamy
A right first step to #CleanGanga that needs to be followed up with next steps
#awareness, #education &... http://fb.me/70BJHk0Eh

Clear need

#bacteria

including

Innovative Financial Advisors Pvt Ltd suggests

few more solutions to tackle the problem>> Increased awareness about cleanliness.
>> Proper infrastructure for sanitation.
>> Stringent rules for use and decomposition
industrial chemicals.
>> Heavy fines on dumping against rules (Polluter
paysprinciple).
>> Localized or zonal pollution monitoring mechanisms to control the point source pollution.

Apart from above mentioned steps, Innovative

Financial Advisors Pvt Ltd. urges corporations
to
support and communities to participate
taking necessary steps to strengthen the
initiatives launched by government with regard
to cleaning up the holy river Ganga. Industrial
leaders & corporations can roll out CSR
activities to launch nationwide awareness
campaigns highlighting the problem and engage in community interventions to consolidate support
towards the national cause.
Innovative Financial Advisors Pvt Ltd. contemplates
that its a shared responsibility of the businesses,
communities & other stakeholders to make the Clean
Ganga Mission a success so that our future generation
can be benefitted and stay on the path of sustainablity
and inclusive development for all. #CleanUpGanga,
#CleanGangaMission

By Rohit Kaul
Media & Communications Innovative Financial Advisors Pvt Ltd.