COMPANY PROFILE

. AnandRathi (AR) is a leading full service securities firm providing the entire
gamut of financial services. The firm, founded in 1994 by Mr. AnandRathi, today has a
pan India presence as well as an international presence through offices in Dubai and
Bangkok is one of Indias fastest growing full-service securities firm with a presence in
more than 350 locations across India and has offices in Dubai & Bangkok. AnandRathi
provides a breadth of financial and advisory services including wealth management,
investment banking, corporate advisory, brokerage & distribution of equities,
commodities, mutual funds and insurance, structured products - all of which are
supported by powerful research teams.
The group caters to the financial needs of diversified group of clients, which
include the well-reputed Corporate Groups, Institutions, Foreign Investors, Individuals as
well as wealthy families and was recently ranked by an Asia Money 2006 poll amongst
South Asias top 5 wealth managers for the ultra-rich. The firm's philosophy is entirely
client centric, with a clear focus on providing long term value addition to clients, while
maintaining the highest standards of excellence, ethics and professionalism. The entire
firm activities are divided across distinct client groups: Individuals, Private Clients,
Corporate and Institutions.

Milestones
1994: Started activities in consulting and Institutional equity sales with staff of 15
1995: Set up a research desk and empanelled with major institutional investors
1997: Introduced investment banking businesses Retail brokerage services launched
1999: Lead managed first IPO and executed first M & A deal
2001: Initiated Wealth Management Services
2002: Retail business expansion recommences with ownership model

2003: Wealth Management assets cross Rs1500 crores Insurance broking launched
Launch of
Wealth Management services in Dubai Retail Branch network exceeds 50
2004: Commodities brokerage and real estate services introduced Wealth Management
assets
cross Rs3000crores Institutional equities business relaunched and senior research
team put
in place 19 Retail Branch network expands across 100 locations within India
2005: Real Estate Private Equity Fund Launched Retail Branch network expands across
200
locations within India
2006: AR Middle East, WOS acquires membership of Dubai Gold & Commodity
Exchange
(DGCX) Ranked amongst South Asia's top 5 wealth managers for the ultra-rich
by Asia Money 2006 poll Ranked 6th in FY2006 for All India Broker
Performance in equity distribution in the High Net worth Individuals (HNI)
Category Ranked 9th in the Retail Category having more than 5% market share
Completes its presence in all States across the country with offices at 300+
locations within India
2007: Citigroup Venture Capital International picks up 19.9% equity stake. Retail
customer base
Crosses 200 thousand Establishes presence in over 450 locations.

PROMOTER GROUP

Anand Rathi - Founder & Chairman

Mr. Anand Rathi, the founder and torch-bearer of the AnandRathi
Group, is one of the leading financial and investment experts in India
and South-East Asia. The gold medallist Chartered Accountant is an
esteemed member of the ICAI and has over 40 years diverse
experience.
Before establishing his own enterprise, Mr. Rathi had a long and
illustrious career as a core member of Birla Group the business
group of legendary late Mr. Aditya Birla. He was the youngest
president of Indian Rayon (now known as Aditya Birla Nuvo). He was
instrumental in shaping the groups cement business and spearheading
its foray into diverse businesses in manufacturing and services.
In 1999, Mr. Rathi became the president of BSE (Bombay Stock
Exchange). He was the driving force behind the expansion of BOLT the BSE Online Trading System. He also set up the Trade Guarantee
Fund and played a vital role in setting up the Central Depository
Services (CDS).

Pradeep Gupta Co-founder & Vice Chairman

Amit Rathi - Managing Director

Priti Gupta - Executive Director, Commodities

Currencies, Anand Rathi Commodities Ltd.

and

Supriya Rathi - Director, Anand Rathi Insurance Brokers Pvt

Ltd.

MISSION
To be India's first Multinational providing complete financial
services solution across the globe
VISION
Providing integrated financial care driven by the relationship
of trust and confidence.
PRODUCTS

Equities/ Bonds / Mutual Funds /Derivatives

Commodities

FX Trading

Life Insurance

General Insurance

Alternative Assets

Private Equity Funds

Structured Products

Real Estate Opportunities Fund

Special Situation Opportunities

Offshore Structures & Global Investments

SERVICES:-

Top quality Research & Advisory Services

Fundamental Research Services
Technical Research Services
Investment Advisory Desk

Portfolio Management Services

Mutual Fund And IPO Advisory

Online Trading

Depository Service

COMPETITORS
Reliance Securities.
IIFL ( India Info line)
Motilal Oswal Securities lt.
Religare Securities Ltd.
Karvy Securities Ltd.
Zerodha Securities Ltd.karvy

INDUSTRY PROFILE
Brokerage firm
Brokerage firm, or simply brokerage, is a financial institution that facilitates
the buying and selling of financial securities between a buyer and a seller. Brokerage
firms serve a clientele of investors who trade public stocks and other securities, usually
through the firm's agent stockbrokers.[1] A traditional, or "full service," brokerage firm
usually undertakes more than simply carrying out a stock or bond trade. The staff of this
type of brokerage firm is entrusted with the responsibility of researching the markets to

provide appropriate recommendations and in so doing they direct the actions of pension
fund managers and portfolio managers alike. These firms also offer margin loans for
certain approved clients to purchase investments on credit, subject to agreed terms and
conditions. Traditional brokerage firms have also become a source of up-to-date stock
prices and quotes.
Discount brokers
Main article: Discount brokerage
A discount broker or an online broker is a firm that charges a relatively small
commission by having its clients perform trades via automated, computerized trading
systems rather than by having an actual stockbroker assist with the trade. Most traditional
brokerage firms offer discount options and compete heavily for client volume due to a
shift towards this method of trading.
Other ways to lower costs for these brokers is by executing orders only a few times a day
by aggregating orders from a large number of small investors into one or more block
trades which are made at certain specific times during the day. They help lower costs in
two ways:

By matching buy and sell orders within the firm's order book, the overall quantity
of stock to be traded can be reduced, thus reducing commissions payable to others
by the brokerage firm.

The broker can split the bid-ask spread with the investor when matching buy and
sell orders - a win-win situation in most cases

Since investor money is pooled before stocks are bought or sold, it enables investors to
contribute small amounts of cash with which fractional shares of specific stocks can be
purchased. This is usually not possible with a regular stockbroker.
Distributor

Many broker-dealers also serve primarily as distributors for mutual fund shares.
These broker-dealers may be compensated in numerous ways and, like all broker-dealers,
are subject to compliance with requirements of the Securities and Exchange Commission
and one or more self-regulatory organizations, such as the Financial Industry Regulatory
Authority (FINRA).[4] The forms of compensation may be sales loads from investors, or
Rule 12b-1 fees or servicing fees paid by the mutual funds.[5]
Leading brokerage firms
In 2013, Investors Business Daily and Tachometric designed a survey towards 10,000
investors to select the top five IBD Best Online Brokers of the year.[6] The ranking
designates the following companies:

Charles Schwab (NYSE: SCHW)

Fidelity Investments (NYSE: FNF)

TD Ameritrade (NYSE: AMTD)

USAA Brokerage

Trade Station

Interactive Brokers (NYSE: IBKR)