You heard of green revolution

you heard of white revolution

you heard of blue revolution
now we present to you

HEALTH REVOLUTION
 Meadow Gate Food
Presents

Energy for today

nourishment for tomorrow
 AS A MILK BASED
BEVERAGE
 Energy drink, containing milk solids &
fortified with vitamins.
 Packaging- white colored lid & stunning
purple label.
 Consumer trials, posters & danglers,
building awareness.
 Flavor-vanilla
 MARKETED AS – “the no one drink for that
no.1 feeling”

 3.9%

51.0%
3.6%

10.0%
14.0%

12.0%
 DIFFERENTIATORS IN EXISTING
CATEGORIES

n FOR SUPPLEMENT CATEGORIES

Horlicks: “great family nourisher”
Complan:“success in establishing itself in mother’s mind as a drink essential for
growing children”
Boost: “boost is the secret of my energy”
Bournvita: “chocolaty nourishment for tomorrow's leader”
DIFFERENTIATOR FOR REVIVE?
 QUESTIONS
UNANSWERED
Can an identifier serve the purpose of a differentiator in a highly
competitive market?
Does visibility ensure customer preference?
Don’t you think the brand lacks ‘birth vision’?
Do you think there is any clear reason for buying Revive, staying
with it & continuous preferring it to established players?
Do you think a brand can go far by ignoring the habit-building factor
& focusing only on packaging & distribution?
 Opportunity Matrix

Success Probability Opportunities

High Low
Attractiveness

High 1 2

Low
3 4
WHO IS OUR CUSTOMER?
 TARGET SEGMENT
WORKING CLASS
n Age group : 18 to 60 years.
n Independent
n Decision makers
n Disposable income
 PROBLEMS OF WORKING
CLASS
Avoiding health.
Stress.
Work life Imbalance .
Cannot concentrate.
Deteriorating performance.
Hectic schedule
Hectic life

Now nothing seems so

tough with
WHAT TO OFFER?
B● S
e ut
v pi
e mp
r ul
a el
g ma
e en
s nt
st
s
 A NEW CATEGORY
ALTOGETHER

A STIMULANT THAT
SUPPLEMENTS…..
EXPLORING THE UNEXPLORED WITH

n Energy drink with supplements and stimulants

n Anywhere anytime drink- available in sachets and
packs
n Stimulant rejuvenates and supplement nourishes
n Taste with health.
 UNIQUENESS OF

Supplements:
Protein
Carbohydrate
Fats
Other Nutrients

Stimulant: Decaffeinated coffee

HEALTHY STRESS BUSTER………………….

HOW TO OFFER?
What our product is all about?
n Stimulating you in healthy way
n Providing you decaffeinated coffee with loads of
supplements.
n You can have it hot or cold.
n Sachet, family pack.
n White body, blue lid.
n Approved by Indian medical association
 PRICING

10 gms sachet- Rs. 3

Family pack, 250 gms- Rs. 60

Family pack, 500 gms- Rs 110

 EVERYWHER
n Corporate vending machine.
E
n Convenience stores.
n Multiplexes.
n Panwallah shops.
n Petrol pumps.
n Road side stalls.
n Airports and railway stations.
 PROMOTING
Personal selling.
n
Corporate linkups.
n
Television commercials.
n
Print media.
n
Hoardings .
n
Road shows.
n
REDEFINING HABITS
 Make revive a habit.
 Need of the hour for the working class.
 Providing you decaffeinated coffee with loads of
nourishment
 This fits into the need gap for a supplement with
stimulant.
ENERGIZE YOUR BUSY LIFE WITH
Have you all realized
the transformation??
The product category itself cuts across all age groups
Delivering value to more consumer segments
Perception of requirement of two different categories is
merged into one
Shifting the positioning gently from a children’s drink
platform to an impulse consumption product
Altered the communication to create a habit/ switch from
stimulants to revive
How will we manage to
sustain market share??
 Buying distribution clout
 Appealing to the adult mind through the
stimulation it would provide
 Visibility through promotion, shelf space
 Customer relationship management
 Effective handling of complaints
 Feedback
 Patents
Are u stressed,
Lost balance between life and work,
Can’t concentrate,
Deteriorating performance,
Worried about the future?
then…….
Grab your today